Senior director, product marketing job description

Who lululemon Studio is:

lululemon Studio is a hybrid fitness experience that allows Members to experience original classes and programs - from lululemon Studio and the hottest boutique fitness studios - right from the lululemon Studio Mirror, on-the-go via the lululemon Studio App, or in-person at our partner studio locations and lululemon experiential stores.

Formerly known as MIRROR, we joined the lululemon family in 2020. Guests can now experience the lululemon Studio Mirror in 200 stores (and counting!) across North America. Having the resources of a public, global company behind us, we'll continue to grow rapidly with amazing workout content and in-home fitness innovation.

Ready to build with us?

Role Overview

As lululemon Studio's first Sr. Director, Content & Product Marketing, you'll lead the Content strategy and Calendar, Social, and Written content. You'll be joining our growing Marketing Team, and reporting directly to the Head of Customer & Marketing.

Your perspective will help lululemon Studio drive brand awareness with potential new Members and engagement with current Members. We look forward to becoming a better organization because of it. At lululemon Studio, personal improvement isn't a luxury, it's a business imperative. Join the fun!
How You'll Add Value:Develop content strategy and lead calendar development, including key campaign narratives and messages across channels to support owned and studio partner content, new products and/or features. Ensure that the key messages are clear to members and support lululemon Studio's value proposition: Potential Members: Drive brand awareness and acquisition and Current Members: Drive engagement (e.g. classes taken, new feature education and adoption) Oversee campaign execution across owned channels including: Social / Influencers, Content hub and partner closely with marketing leads to ensure consistent messaging in paid channels, PR, and lifecycle communications (email, SMS).Lead a team including: Social, Editorial Content and Integrated / Partnership Marketing. Collaborate with cross-functional stakeholders, including Fitness & Talent, Product, and Creative. External stakeholders include lululemon North America Marketing and Studio Partners. Implement analytical framework to evaluate and understand role of content marketing on key business goals, partnering with marketing analytics and Data team.
What You Bring to the Team: 10+ years of experience in leading content, product, or integrated marketing in a consumer content-first industry Experience building and directly managing a team, while also working collaboratively across stakeholders and cross-functional teams Proven ability to thrive in a fast-paced environment, including managing multiple, competing priorities simultaneously and willingness to adapt to improve
Bonus Points: Passion for health and wellness An understanding of digital content and subscription services A mixture of digital, lifecycle, loyalty, and/or omnichannel marketing experience
What Sets Us Apart: Competitive compensation Competitive healthcare coverage (medical, vision, dental)401K program with company match Self-directed flexible time-off Free lululemon Studio Mirror and subscription throughout duration of employment Work-from-home stipendlululemon employee discount
At lululemon Studio, we're building an inclusive culture where all identities, experiences, and perspectives are welcome. We believe that potential means more than pedigree, and encourage our teams to challenge the status quo, because innovation depends on it. We are an equal opportunity employer, and strive to reflect the world fully, accurately, and beautifully.

**Key Responsibilities**

1. Provides leadership and direction through senior managers to ensure that overall marketing function is effectively meeting the organizations strategic goals for more than one broad functional area

2. Directs the development of market requirements for more than one broad functional area for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing.

3. Directs and controls the activities of more than one broad functional area and leads effective marketing and cross-functional teams

4. Directs the development of more than one broad functional area business plan, assesses market penetration and product positioning to drive competitive advantage, revenue and market share.

5. Recommends to GM how to most effectively deploy resources to achieve business goals for more than one broad functional areas

6. Directs the competitive analysis of specific products or product lines. Monitors market research, competitive activity and identifies/evaluates customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration.

7. Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for functional successful product introductions

8. Drives and executes an effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

**Functional Knowledge**

+ Demonstrates broad and comprehensive understanding of different systems, theories and practices as well as the changing business environment

**Business Expertise**

+ Applies in-depth knowledge of own segment/function, business and commercial expertise to differentiate itself from the competition

**Leadership**

+ Leads a business unit, department or sub-function generally through multiple levels of managers of diverse activities; develops and executes business unit, department or sub-functional strategy to achieve key business objectives

**Problem Solving**

+ Evaluates key business challenges; directs the development of new or innovative solutions

**Impact**

+ Guided by company strategy and business objectives, impacts results of segment/function

**Interpersonal Skills**

+ Influences and negotiates at the top executive levels, with great latitude on outcomes; presents and defends complicated or delicate issues

Position requires understanding of Applied Materials global Standards of Business Conduct and compliance with these standards at all times. This includes demonstrating the highest level of ethical conduct reflecting Applied Materials' core values.

**Qualifications**

**Education:**

Bachelor's Degree

**Skills**

**Certifications:**

**Languages:**

**Years of Experience:**

15+ Years

**Work Experience:**

**Additional Information**

**Travel:**

Yes, 20% of the Time

**Relocation Eligible:**

No

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

In this role, you will lead a team of 3 Product Marketing Managers and Product Marketing Directors, who are each responsible for guiding the GTM process across key product tracks, and enabling our global business development and account management teams to articulate the value of Outbrain's publisher suite.

Outbrain's Product Marketing Team sits within the Global Marketing Team under our CMO, supporting Outbrain's global organization spread across 13 countries. The Global Marketing Team consists of Product Marketing, Regional Marketing, Global Programs, Communications & PR, Growth Marketing/Demand Gen, and Design.

A day in the life:

• Leading the Supply Product Marketing team: Establishing team goals and strategy that ladder up to the larger Product Marketing team's objectives, and impact company goals and KPIs
• Strategically allocate team resources to adequately support all product lines, balancing key flagship products with new/emerging offerings
• Represent publisher product marketing in various internal forums: partnering with executive leadership to define team plans aligned with our larger corporate objectives
• Lead all sales enablement activities: Ensure business-facing teams have the adequate internal and external resources needed to understand our new and existing offerings, and articulate their value for various client types and sizes
• Define our core publisher positioning and manage our core pitch/materials
• Host internal enablement sessions around overall company roadmap strategy, major new releases, pertinent industry trends, etc.
• Lead the GTM framework and strategy: Evangelize our GTM process with your team and ensure that products are guided through our Impact-Driven Process of product development, in partnership with Product and Business leadership. Establish and monitor business-facing KPIs at each phase, guide evolution of products through each phase and increasing availability to internal teams and external clients, and prepare for ultimate external launches in partnership with the larger global marketing team
• Guide Supply Product Marketing through roles and processes of working with larger Outbrain product and development teams - allocate team resources to various product efforts
• Serve as the voice of the customer: Maintain a clear and consistent customer feedback loop that ensure business and product teams have a clear understanding of customer needs across different personas, with the ability to identify the most pertinent feedback points to guide future strategy
• Maintain clear internal and external feedback structure to influence product planning and strategy

What you'll bring:

• 5-7 years of ad tech Product Marketing experience
• Deep understanding of the advertising industry, with a clear point of view on the industry landscape and the frequent evolution of topics within it
• Experience leading go-to-market frameworks and major product launches; ability to collaborate with multiple teams to externally promote key products
• Experience leading sales enablement structure and activities, with strong communication and writing/positioning skills
• Strong presentation abilities, interest in speaking in large global forums frequently
• Proactive and adaptable: Identifies what areas the team should focus in, allocates resources to impact those focus areas, and can nimbly shift as needed as the business/industry landscape changes
• Ability to manage many competing priorities and cross-functional activities: This role will collaborate with several external departments, and must be able to balance input and opinions from many stakeholders, while delivering on the core needs of the business
• Team managerial experience

More than Snacks!

• Brand new NYC office in the Flatiron district with a flexible hybrid working model and WFH budget to make your at home working space productive and comfortable
• Generous Vacation package and unlimited sick days
• Become part of our success with our equity program
• Wellbeing benefits like a Free Gym Membership or stipend towards a gym of your choosing
• World class healthcare options, 5 plan offerings with an option that is covered by Outbrain above benchmark (Medical, Dental, Vision, and Life insurance, 401K Plan with Matching)
• Expand your toolbox with our mentorship program and internal learning tools
• Happy hours…and of course a fully stocked kitchen with multiple coffee options!

We Recommend #LifeAtOutbrain

Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Did you know "trust" is one of our core values? We apply this value to our day-to-day by working collaboratively on a global scale. With managers and teammates often sitting in other countries and time zones, we value communication, patience, and open-mindedness to all cultural backgrounds. We encourage all ideas, and everyone gets a seat at the table!

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups –employee-led groups in which we debate topics and drive change. From OB Green (environmental), OB WE (women empowerment), OB Good (charitable initiatives) to OB4E (diversity, equity, and inclusion), you'll be able to share your passions with likeminded people.

Dive into the Outbrain experience via our Instagram account!