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Senior director, product marketing salary
Average senior director, product marketing salary
$170,764
Understanding Senior Director, Product Marketing Salaries
The Senior Director of Product Marketing plays a crucial role in leading marketing initiatives that align with business objectives. As of October 2025, the average salary stands at $170,764 per year, translating to about $82 per hour. Salary ranges can differ significantly based on geographic location, industry, and years of experience. For instance, states like California and New York often report higher salaries due to the cost of living and demand for skilled professionals.
Highest Paying Industries
Industries such as technology, pharmaceuticals, and finance typically offer the most competitive salaries. Additionally, professionals in these sectors often find roles that provide bonuses and stock options, further enhancing their compensation packages. Understanding these dynamics can help prospective candidates make informed decisions about their career paths.
Salary Variations by State
When exploring opportunities, job seekers should consider the state-specific salary data. For example, the highest-paying states for this role include California, New York, and Massachusetts, where the demand for experienced marketing leaders is robust. Our comprehensive salary insights provide valuable information on what to expect based on location and industry.
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Where can a Senior Director, Product Marketing earn more?
Senior director, product marketing salary estimates from across the web
Average senior director, product marketing salary by state
The highest-paying states for senior directors, product marketing are California, Alaska, and Washington. The lowest average senior director, product marketing salary states are Kansas, Pennsylvania, and Kentucky.
- State view
- County view
Highest paying states for senior directors, product marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $185,793 | $89.32 |
| 2 | Oregon | $181,128 | $87.08 |
| 3 | California | $190,840 | $91.75 |
| 4 | Alaska | $190,706 | $91.69 |
| 5 | Arizona | $172,738 | $83.05 |
| 6 | Rhode Island | $169,437 | $81.46 |
| 7 | North Carolina | $168,271 | $80.90 |
| 8 | Maine | $159,122 | $76.50 |
| 9 | Nevada | $156,915 | $75.44 |
| 10 | Virginia | $161,772 | $77.78 |
| 11 | Texas | $151,664 | $72.92 |
| 12 | New Mexico | $162,644 | $78.19 |
| 13 | Idaho | $166,970 | $80.27 |
| 14 | Utah | $150,010 | $72.12 |
| 15 | Minnesota | $148,191 | $71.25 |
| 16 | Iowa | $143,094 | $68.80 |
| 17 | New Jersey | $160,829 | $77.32 |
| 18 | Massachusetts | $157,936 | $75.93 |
| 19 | New York | $153,304 | $73.70 |
| 20 | Oklahoma | $144,283 | $69.37 |
| 21 | Wyoming | $142,549 | $68.53 |
| 22 | North Dakota | $145,946 | $70.17 |
| 23 | Mississippi | $141,609 | $68.08 |
| 24 | Hawaii | $160,393 | $77.11 |
| 25 | Indiana | $146,240 | $70.31 |
| 26 | Tennessee | $144,632 | $69.53 |
| 27 | Connecticut | $150,503 | $72.36 |
| 28 | West Virginia | $145,337 | $69.87 |
| 29 | Delaware | $154,028 | $74.05 |
| 30 | Arkansas | $135,372 | $65.08 |
| 31 | Nebraska | $143,204 | $68.85 |
| 32 | Wisconsin | $141,996 | $68.27 |
| 33 | South Dakota | $134,131 | $64.49 |
| 34 | District of Columbia | $144,915 | $69.67 |
| 35 | Illinois | $147,420 | $70.88 |
| 36 | Alabama | $140,080 | $67.35 |
| 37 | Colorado | $139,382 | $67.01 |
| 38 | Louisiana | $136,560 | $65.65 |
| 39 | New Hampshire | $137,057 | $65.89 |
| 40 | Ohio | $137,167 | $65.95 |
| 41 | Pennsylvania | $132,096 | $63.51 |
| 42 | Maryland | $142,464 | $68.49 |
| 43 | Montana | $141,045 | $67.81 |
| 44 | Vermont | $136,491 | $65.62 |
| 45 | Michigan | $133,504 | $64.18 |
| 46 | Georgia | $128,780 | $61.91 |
| 47 | South Carolina | $137,764 | $66.23 |
| 48 | Kansas | $132,593 | $63.75 |
| 49 | Kentucky | $129,880 | $62.44 |
| 50 | Florida | $123,012 | $59.14 |
| 51 | Missouri | $127,461 | $61.28 |
Highest paying cities for senior directors, product marketing
The highest-paying cities for senior directors, product marketing are San Francisco, CA, Seattle, WA, and Scottsdale, AZ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $207,022 | $99.53 |
| 2 | Seattle, WA | $190,713 | $91.69 |
| 3 | Scottsdale, AZ | $177,201 | $85.19 |
| 4 | Charlotte, NC | $169,010 | $81.25 |
| 5 | Reston, VA | $164,483 | $79.08 |
| 6 | Parsippany-Troy Hills, NJ | $161,723 | $77.75 |
| 7 | Newton, MA | $158,160 | $76.04 |
| 8 | Albany, NY | $155,902 | $74.95 |
| 9 | Dallas, TX | $152,779 | $73.45 |
| 10 | Salt Lake City, UT | $150,313 | $72.27 |
| 11 | Minneapolis, MN | $148,372 | $71.33 |
| 12 | Chicago, IL | $147,783 | $71.05 |
| 13 | Bismarck, ND | $145,925 | $70.16 |
| 14 | Washington, DC | $144,995 | $69.71 |
| 15 | Omaha, NE | $143,103 | $68.80 |
| 16 | Annapolis, MD | $142,396 | $68.46 |
| 17 | Bozeman, MT | $141,828 | $68.19 |
| 18 | Hoover, AL | $139,893 | $67.26 |
| 19 | Denver, CO | $139,396 | $67.02 |
| 20 | Baton Rouge, LA | $136,920 | $65.83 |
Senior director, product marketing salary details
A senior director, product marketing's salary ranges from $123,000 a year at the 10th percentile to $235,000 at the 90th percentile.
What is a senior director, product marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $235,000 | $19,583 | $113 |
| 75th Percentile | $202,000 | $16,833 | $97 |
| Average | $170,764 | $14,230 | $82 |
| 25th Percentile | $144,000 | $12,000 | $69 |
| 10th Percentile | $123,000 | $10,250 | $59 |
Highest paying senior director, product marketing jobs
The highest paying types of senior directors, product marketing are senior vice president of marketing, senior director of marketing, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Product Line Manager | $97,237 | $8,103 | $46.75 | 158,908 |
Top companies hiring senior directors, product marketing now:
Which companies pay senior directors, product marketing the most?
Senior director, product marketing salaries at Adobe and Thumbtack are the highest-paying according to our most recent salary estimates. In addition, the average senior director, product marketing salary at companies like Zscaler and Anaplan are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Adobe | $198,352 | $95.36 |
| 2 | Thumbtack | $197,570 | $94.99 |
| 3 | Zscaler | $196,383 | $94.41 |
| 4 | Anaplan | $196,276 | $94.36 |
| 5 | SAP | $194,246 | $93.39 |
| 6 | ServiceNow | $193,851 | $93.20 |
| 7 | Box | $189,144 | $90.93 |
| 8 | Akamai Technologies | $187,928 | $90.35 |
| 9 | Microsoft | $181,566 | $87.29 |
| 10 | Tandberg | $180,972 | $87.01 |
| 11 | SolarWinds | $179,626 | $86.36 |
| 12 | Constant Contact | $179,039 | $86.08 |
| 13 | Western Digital | $177,377 | $85.28 |
| 14 | Qualcomm | $176,730 | $84.97 |
| 15 | Weedmaps | $175,224 | $84.24 |
| 16 | Veeva Systems | $174,958 | $84.11 |
| 17 | Amazon | $174,695 | $83.99 |
| 18 | PacBio | $172,734 | $83.05 |
| 19 | Salesforce | $172,615 | $82.99 |
| 20 | ARM | $171,721 | $82.56 |
Wage gap by gender, race and education
Senior Director, Product Marketing salary by industry
The average senior director, product marketing salary varies across industries:
- The average senior director, product marketing salary in the technology industry is $166,411, the highest of any industry.
- The average senior director, product marketing salary in the finance industry is $165,774.
- Senior directors, product marketing in the media industry earn an average salary of $159,741, the lowest of any industry.
Highest paying industries for senior directors, product marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $166,411 | $80.01 |
| 2 | Manufacturing | $165,774 | $79.70 |
| 3 | Start-up | $163,174 | $78.45 |
| 4 | Internet | $162,664 | $78.20 |
| 5 | Media | $159,741 | $76.80 |
High paying senior director, product marketing jobs
Senior director, product marketing salary trends
The average senior director, product marketing salary has risen by $31,422 over the last ten years. In 2014, the average senior director, product marketing earned $139,342 annually, but today, they earn $170,764 a year. That works out to a 8% change in pay for senior directors, product marketing over the last decade.
Compare senior director, product marketing salaries for cities or states with the national average over time.
Average senior director, product marketing salary over time
Compare senior director, product marketing salaries for individual cities or states with the national average.
Senior director, product marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $171,000 | $82.10 | +3.7% |
| 2024 | $164,000 | $79.03 | +1.9% |
| 2023 | $161,000 | $77.55 | +1.5% |
| 2022 | $159,000 | $76.36 | +0.8% |
| 2021 | $158,000 | $75.75 | +1.9% |
Recently added senior director, product marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Tanium | Senior Director, Product Marketing-Endpoint Security Portfolio | Emeryville, CA | 06/29/2025 | $140,000 |
| Panorama Education | Senior Director, Product Marketing | Boston, MA | 06/28/2025 | $225,000 |
| Snorkel Ai Inc. | Senior Director of Product Marketing | Redwood City, CA | 06/28/2025 | $230,000 |
| Five9 | Senior Director, Product Marketing-AI | San Ramon, CA | 06/27/2025 | $138,200 |
| Open | Senior Director of Product Marketing | San Francisco, CA | 06/21/2025 | $240,000 |
| Suki | Senior Director of Product Marketing | San Francisco, CA | 06/19/2025 | $240,000 |
| Akamai Technologies, Inc. | Senior Director Product Marketing | Cambridge, MA | 06/17/2025 | $165,100 |
| Workiva | Senior Director of Product Marketing-Data & Analytics | New York, NY | 06/12/2025 | $185,000 |
| Major League Soccer | SR. Director, Marketing & Product Analytics | New York, NY | 06/10/2025 | $150,000 |
| Wal-Mart | Senior Director, Product Marketing-Walmart Business | Bentonville, AR | 06/10/2025 | $130,000 |
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