What does a senior director, product marketing do?
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
Senior director, product marketing responsibilities
Here are examples of responsibilities from real senior director, product marketing resumes:
- Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
- Lead the global solutions product marketing team for cloud, Cisco-wide.
- Manage and own all international salesenablement and GTM for world wide sales teams.
- Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
- Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Promote SugarCRM's open source and SaaS solutions and direct global product marketing team.
- Increase product sales through the championing of CRM processes and implementing best practices.
- Define and launch software product including business plan, marketing strategy and SaaS based-pricing.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Direct cross functional development team in concept development, color, material, finish, visual effects, logo and UI.
- Launch development of transferable reverse-innovation B2C business models for BRIC/emerging markets.
Senior director, product marketing skills and personality traits
We calculated that 18% of Senior Directors, Product Marketing are proficient in Digital Marketing, Cloud, and Lifecycle Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Directors, Product Marketing that have these skills listed on their resume here:
- Digital Marketing, 18%
Led catalog and product marketing, digital marketing, sales support, special events, marketing operations, and customer database.
- Cloud, 10%
Spearheaded the Global Go-to-Market Strategy for Application Development & Deployment Cloud Services.
- Lifecycle Management, 8%
Provided marketing database services strategy and lifecycle management for over 400 clients and direction to project managers for implementation.
- Product Management, 6%
Established strong, collaborative, and cohesive relationship between product management group and development group, previously non-existent.
- Market Research, 5%
Developed marketing requirements for SolFocus CPV solution integrating in-depth competitive analysis and market research.
- Product Development, 4%
Collaborated with senior leadership in Product Strategy and Product Development to identify market growth opportunities around existing technology.
"digital marketing," "cloud," and "lifecycle management" are among the most common skills that senior directors, product marketing use at work. You can find even more senior director, product marketing responsibilities below, including:
Analytical skills. The most essential soft skill for a senior director, product marketing to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior director, product marketing resume shows how their duties depend on analytical skills: "executed analysis of key risks and areas of opportunity for company-wide product development. "
Communication skills. Another soft skill that's essential for fulfilling senior director, product marketing duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a senior director, product marketing resume, here's how senior directors, product marketing can utilize communication skills in their job responsibilities: "designed and installed a corporate product lifecycle process to facilitate cross-departmental communication throughout the product development process. "
Creativity. senior directors, product marketing are also known for creativity, which are critical to their duties. You can see how this skill relates to senior director, product marketing responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A senior director, product marketing resume example shows how creativity is used in the workplace: "led the design, development and implementation of product websites globally including architecture, content, creative and seo best practices. "
Organizational skills. A big part of what senior directors, product marketing do relies on "organizational skills." You can see how essential it is to senior director, product marketing responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical senior director, product marketing tasks: "translated business vision and strategy into operational tactics and built the organizational support and infrastructure needed to achieve them. "
See the full list of senior director, product marketing skills
The three companies that hire the most senior director, product marketings are:
Choose from 10+ customizable senior director, product marketing resume templates
Build a professional senior director, product marketing resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your senior director, product marketing resume.
Compare different senior directors, product marketing
Senior director, product marketing vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
While similarities exist, there are also some differences between senior directors, product marketing and consultant/marketing director. For instance, senior director, product marketing responsibilities require skills such as "digital marketing," "cloud," "product management," and "sales tools." Whereas a consultant/marketing director is skilled in "project management," "healthcare," "customer relationships," and "business process." This is part of what separates the two careers.
Consultant/marketing directors really shine in the technology industry with an average salary of $124,612. Comparatively, senior directors, product marketing tend to make the most money in the technology industry with an average salary of $166,411.consultant/marketing directors tend to reach lower levels of education than senior directors, product marketing. In fact, consultant/marketing directors are 6.3% less likely to graduate with a Master's Degree and 1.6% more likely to have a Doctoral Degree.Senior director, product marketing vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Each career also uses different skills, according to real senior director, product marketing resumes. While senior director, product marketing responsibilities can utilize skills like "cloud," "lifecycle management," "product management," and "saas," marketing managers use skills like "project management," "customer service," "b2b marketing," and "powerpoint."
Marketing managers may earn a lower salary than senior directors, product marketing, but marketing managers earn the most pay in the technology industry with an average salary of $115,553. On the other hand, senior directors, product marketing receive higher pay in the technology industry, where they earn an average salary of $166,411.Average education levels between the two professions vary. Marketing managers tend to reach lower levels of education than senior directors, product marketing. In fact, they're 12.1% less likely to graduate with a Master's Degree and 1.6% less likely to earn a Doctoral Degree.Senior director, product marketing vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior director, product marketing resumes include skills like "product management," "sales tools," "go-to-market strategy," and "sales enablement," whereas a marketing lead is more likely to list skills in "project management," "healthcare," "twitter," and "digital transformation. "
Marketing leads earn the best pay in the technology industry, where they command an average salary of $118,478. Senior directors, product marketing earn the highest pay from the technology industry, with an average salary of $166,411.marketing leads typically earn lower educational levels compared to senior directors, product marketing. Specifically, they're 10.7% less likely to graduate with a Master's Degree, and 0.8% less likely to earn a Doctoral Degree.Senior director, product marketing vs. Chief marketing officer
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Types of senior director, product marketing
Updated January 8, 2025
