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Senior event manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Jokima Hiller,

Duane Sunwold

Below we've compiled a list of the most critical senior event manager skills. We ranked the top skills for senior event managers based on the percentage of resumes they appeared on. For example, 10.6% of senior event manager resumes contained digital marketing as a skill. Continue reading to find out what skills a senior event manager needs to be successful in the workplace.

15 senior event manager skills for your resume and career

1. Digital Marketing

Here's how senior event managers use digital marketing:

Utilized multiple forms of marketing including digital marketing, strategic advertising and trade show participation to establish brand and create awareness.
Position reported to the Senior Executive Director, Digital Marketing and Marketing Operations.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how senior event managers use customer service:

Achieved excellent ratings on post-event customer satisfaction surveys, and receive repeated praise from supervisor for customer service.
Supervised, motivated and developed staff at both locations utilizing team building and customer service protocols.

3. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how senior event managers use event management:

Provide detailed reports of financial expenditures and event management in post-event reports.
Advise and manage event management database to capture historical information.

4. Event Planning

Here's how senior event managers use event planning:

Supervised event planning staff and on-site operational staff and requirements.
Participated in the hiring, development, retention and supervision of a diverse workforce to deliver excellent service in Event Planning.

5. Event Production

Event production focuses on providing fully customized service to clients through thorough consultation, assistance, and planning. It's an opportunity to bring technological and innovative design to any occasion with sound systems, lighting, video, food, ambiance, and other event essentials. Event production combines all of these elements to create a fun, enjoyable, and memorable event that leaves a positive impression on guests.

Here's how senior event managers use event production:

Managed outsourced event production and creative agencies to ensure execution against intended results.
Plan and execute comprehensive logistics and live event production campaigns for Monster Jam events.

6. Audio Visual

Audiovisual refers to material intended for showing to the public and has sound accompanying it.

Here's how senior event managers use audio visual:

Centralize the coordination process of the roadshows by managing all logistics including venue search, catering, audio visual and billing.
Establish Banquet Event Orders - Detailing Venue Setup, Food & Beverage, Audio Visual, Internet/Electrical, etc.

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7. Guest Satisfaction

Here's how senior event managers use guest satisfaction:

Ensured guest satisfaction while maintaing operating budget
Developed, implemented and managed events Liaising with clients at high level Reviewed comment cards and guest satisfaction results with associates.

8. Corporate Events

A corporate event is a social or hospitality activity organized or funded by a business entity. The focus audience for corporate events can include but not be limited to employees, board members, stakeholders, customers/clients, and potential clients. The motivation for businesses to organize events may be to reward, motivate, celebrate, educate, manage organizational change, mark milestones, or encourage collaboration.

Here's how senior event managers use corporate events:

Managed approximately 50 corporate events annually including industry trade shows, regional user-led conferences, symposiums and lead generating activities.
Remodeled and managed the attendee registration process for internal and external corporate events.

9. Brand Awareness

Here's how senior event managers use brand awareness:

Produced database marketing plan to expand brand awareness and market penetration of services and products for The Ted Constant Convocation Center.
Partnered with industry event organizers and clients to identify valuable opportunities leading to increased market brand awareness.

10. Event Operations

Event operations refers to a specific department found in many large corporations. This department is responsible for designing operations for the events to ensure the event proceeds without confusion. For larger events, there may be event operations managers who oversee the event programs, assist event organizers, and may even help cities who are hosting future events.

Here's how senior event managers use event operations:

Utilized creativity and strategic planning skills in driving event operations.
Maintain schedules, manage labor budget, and coordinate post functions and day-to-day agendas for all event operations support staff.

11. Site Inspections

Site inspection is a series of regular activities aimed at creating and maintaining safe conditions and discovering unsafe practices, including safety regulations, working conditions, and other critical areas of the construction site. The site inspection is carried out using traditional field visit methods with a paper and pen checklist.

Here's how senior event managers use site inspections:

Researched potential event locations and conducted site inspections.
Conducted site inspections and walk through of events with clients and vendors to coordinate project plan for efficiency and accuracy.

12. Meeting Space

A meeting space refers to the room assigned for the conductance of a meeting, where people participating in the meeting can get together for a discussion and where formal or informal meetings are held. Typical meeting space is usually in an office building, and the room contains all the necessary equipment or material that would ensure the comfort of the participants and give them access to everything they might need during the discussion.

Here's how senior event managers use meeting space:

Monitor all contractual agreements pertaining to guestrooms, meeting space, food and beverage and any special concessions.
Scheduled client functions in 180,000 Sq feet of Hotel and Convention Center meeting space.

13. Guest Rooms

A guest room is an assigned room at someone's house which is reserved for guests. It is a room or suite of rooms used or maintained for the accommodation of individuals to whom hospitality is extended for compensation.

Here's how senior event managers use guest rooms:

Identify opportunities to maximize catering/guest room revenues by creative up-selling that perceives value.
Managed corporate meetings and social weddings for this 443 guest room property with 12,000 sq.

14. Wine

Here's how senior event managers use wine:

Consult with Sunstone Wine Club Manager providing guidance for logistics and marketing of club events to 2,400 members.
Raised over [ ] including contributions from a live wine auction.

15. Customer Satisfaction

Here's how senior event managers use customer satisfaction:

Meet regularly with service providers to continually improve on best practices and customer satisfaction.
Build relationship with potential clients via phone and in person to organize their events and ensure their customer satisfaction.

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What skills help Senior Event Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior event manager resumes?

Dr. Jokima Hiller

Assistant Professor, Missouri State University

Employers are seeking candidates who are:
- Adaptable, Flexible
- Have transferable skills such as customer service, financial management, problem solving, critical thinking, etc.
- Self-starter

What senior event manager skills would you recommend for someone trying to advance their career?

Duane Sunwold

Instructor, Spokane Community College

Personal Communication Skills, Vocational Math, Food Science

What type of skills will young senior event managers need?

Barbara Connell

Chair of Events Industry Council’s CMP Governance Commission and CEO at the American Society for Gastrointestinal Endoscopy, Events Industry

Depending on the position that is available, various items draw attention. If a manager or junior role is being filled, an experience that shows continued alignment within a field or type of activity and learning within that field or activity is appealing. Dedication and consistency are always attractive. If a senior role is being filled, deep levels of varied responsibility and achievement are indicators that an individual is committed, focused, and likely to be a successful leader. Tenure is also attractive; staying in a position for 3-5 years or more is a positive trait and shows that the organization's investment will be protected.

What soft skills should all senior event managers possess?

Mark Zanter

Coordinator, Marshall University

All graduates should be able to write and express themselves clearly and communicate effectively in their discipline.

Do you want to know more?

List of senior event manager skills to add to your resume

The most important skills for a senior event manager resume and required skills for a senior event manager to have include:

Digital Marketing
Customer Service
Event Management
Event Planning
Event Production
Audio Visual
Guest Satisfaction
Corporate Events
Brand Awareness
Event Operations
Site Inspections
Meeting Space
Guest Rooms
Wine
Customer Satisfaction

Event Logistics
ROI
Event Budgets
Group Room Blocks
Budget Management
Trade Shows
Event Space
Coordinators
Vendor Management
Marriott
External Vendors
Upselling
VIP
Site Selection
Business Objectives

Cost Savings
Vendor Relationships
Business Development
Room Nights
Contract Negotiations
Client Satisfaction
Vendor Contracts
RFP
Client Events
BEO
Event Design
Experiential Marketing
Square Feet
Social Events
Giveaways

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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