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Become A Senior Global Marketing Manager

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Working As A Senior Global Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,248

    Average Salary

What Does A Senior Global Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Global Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Global Marketing Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Employers Before
Consultant 2.6%
Top Employers After
Consultant 3.6%
Founder 2.7%

Do you work as a Senior Global Marketing Manager?

Senior Global Marketing Manager Demographics

Gender

Female

49.5%

Male

49.0%

Unknown

1.5%
Ethnicity

White

56.9%

Hispanic or Latino

17.4%

Asian

13.6%

Black or African American

8.2%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

27.8%

French

16.7%

German

11.1%

Armenian

11.1%

Arabic

11.1%

Hebrew

5.6%

Japanese

5.6%

Russian

5.6%

Korean

5.6%
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Senior Global Marketing Manager Education

Schools

New York University

9.4%

University of Phoenix

9.4%

Arizona State University

7.5%

Lake Forest Graduate School of Management

5.7%

Marquette University

5.7%

DePaul University

5.7%

Michigan State University

5.7%

Northeastern University

5.7%

University of Wisconsin Extension

3.8%

University of Michigan - Ann Arbor

3.8%

Santa Clara University

3.8%

Drexel University

3.8%

Villanova University

3.8%

University of Montana

3.8%

Fordham University

3.8%

Schiller International University

3.8%

Columbia University

3.8%

Western Michigan University

3.8%

University of California - Irvine

3.8%

University of Texas at Austin

3.8%
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Majors

Marketing

31.2%

Business

29.3%

Management

7.0%

Finance

5.7%

Public Relations

3.8%

English

3.2%

Communication

2.5%

International Business

1.9%

Fine Arts

1.9%

Liberal Arts

1.9%

Psychology

1.3%

Computer Science

1.3%

Business Communications

1.3%

Graphic Design

1.3%

Advertising

1.3%

Biochemistry, Biophysics, Molecular Biology

1.3%

Project Management

1.3%

Public Administration

1.3%

Supply Chain Management

0.6%

Sociology

0.6%
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Degrees

Masters

57.9%

Bachelors

31.7%

Other

6.0%

Certificate

2.7%

Doctorate

1.1%

Associate

0.5%
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Real Senior Global Marketing Manager Salaries

Job Title Company Location Start Date Salary
Senior Global Marketing Manager for HCV Abbvie Inc. Mettawa, IL Feb 05, 2016 $170,000
Senior Global Marketing Manager Becton, Dickinson and Company Franklin Lakes, NJ Oct 10, 2016 $150,000
Global Channel Marketing Senior Manager Acronis, Inc. Woburn, MA Sep 01, 2015 $140,000
Senior Marketing Manager, Global Citizenship EBAY Inc. San Jose, CA Mar 08, 2010 $130,000
Senior Global Marketing Manager Microsoft Corporation Redmond, WA Oct 01, 2010 $119,000

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Top Skills for A Senior Global Marketing Manager

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  1. Global Strategy
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Developed, drove and managed global strategy of $120 million biodynamic skincare and body care business.
  • Key player in development of global stage-gate new product development process, which established a robust NPD process and pipeline.
  • Initiated and managed Web marketing campaign for Advanced CustomVue procedure; redesigned www.personalbestvision.com consumer website.
  • Owned the strategy, offer content, marketing & distribution of offers via Facebook, online statements and mobile apps.
  • Worked closely with the product engineering team to develop go to market plans for new product launches.

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Top Senior Global Marketing Manager Employers

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