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Become A Senior Global Marketing Manager

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Working As A Senior Global Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Senior Global Marketing Manager Do At Thermo Fisher Scientific

* Work with the industry's best technology team to help define the life science mass spectrometry positioning and go-to-market strategy
* Develop strategic marketing plans for assigned area including definition and analysis of customer segments, competitor analysis, business trends, and market opportunities.
* Develops strategies to increase usage and/or share position of existing products
* Leads development and planning of high-priority global campaigns, including strategy and execution
* Confirms clear & rationalized positioning statements are in place
* Disseminates deep understanding of solutions, segments, regions & channels using a customer journey framework.
* Defines customer segments, needs, goals & measures, expected ROI and definition and tracking KPIs
* Supports segment solution roadmaps, business case, market requirements, value propositions
* Map needs of target markets and prioritizes which market segments to proactively pursue
* Updates market research regarding the market changes, customer needs and competitive situation.
* Create visionary and compelling internal and external, customer-facing presentations
* Support visionary event marketing experiences, at our events along with third-party events
* Create strong relationships with relevant key opinion leaders and decision makers.
* Keep abreast of industry trends, pertinent regulations and applicable standards in all focused markets.
* Drive creation of thought leadership content, webinar, and webcasts to evangelize our message
* Manage product launch plans working closely with industry experts and CMD marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
* Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages
* Dream up engaging product demonstrations that are used live, in videos and are the basis for customer engagements in the sales process
* Confidently deliver presentations to audiences of all sizes (ranging from one to hundreds of people)
* Develop effective sales and customer education materials, making it easy for sales and customers to understand our product offerings and positioning
* Partner with division marketing to execute innovative marketing campaigns, SEO, and web design to build pipeline
* May perform other related duties as required and/or assigned

What Does A Senior Global Marketing Manager Do At BD (Becton, Dickinson and Company)

* As part of BD Medical Surgical Systems overall 10 year comprehensive growth strategy, this new key marketing role is defined within the Worldwide Hypodermic Platform, the largest single revenue generating platform in Medical Surgical Systems.
* The emphasis of job function is to collaborate with key focused regions to drive growth of injection safety products in support of one of the largest growth drivers for the Platform.
* This key marketing role is accountable for safety market development, support of product development, change to win initiatives and regional readiness for new product and marketing launches.
* This role drives the development and execution of multi-year market development strategies and tactics.
* The role directly supports and engages worldwide marketing staff, where they are jointly responsible for developing and maintaining market engagement, access and development plans to produce maximum sales, growth and profitability.
* The role establishes and maintains a strong competitive position through strategic and tactical identification of marketing opportunities

What Does A Senior Global Marketing Manager Do At Microsoft Corporation

* Plan, manage and execute global tier 1 corporate third-party events
* Set, communicate and maintain timelines and priorities on event programs
* Manage the day-to-day relationship and activities with external vendors and event partners
* Build strong relationships with key internal stakeholders
* Determine fiscal requirements and manage event budgets
* Coordinate event environment (signage, branding etc.) and manage the execution of events onsite
* Analyze event operations and prepare and implement recommendations for improving operational efficiencies within events
* Trouble shoot, and smooth issues related to the successful execution of event programs
* Provide post event analysis, budget recaps, internal feedback and incorporate learning into future event plans
* Ensure our event presence is on strategy and consistent
* Conduct research and identify new event opportunities for the company

What Does A Senior Global Marketing Manager Do At BD (Becton, Dickinson and Company)

* Develop and execute commercialization strategies, including pricing strategy, to successfully launch healthcare informatics products in different regions.
* Manage all pre-launch commercialization activities.
* Collaborate with regions to develop marketing/sales materials to effectively position and market/sell Informatics solutions.
* Support Sale specialists in all regions through product launch and post-launch.
* Sales and marketing tool development, educate about marketing& pricing strategy, positioning, & customer targeting
* Own, manage and drive market development activities.
* Develop and execute worldwide marketing plans, including market assessment, prioritization and development, clinical study identification and planning, etc.
* Own a detailed understanding of competitive landscape and continually re-assess competitive hypotheses
* Develop external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to platform usage and adoption.
* Define and champion brand strategy within organization and secure needed resources
* Work closely with Healthcare Economics team to develop models and programs that will support and drive market adoption.
* Support the Global Product Development System (GPDS) process as a core team member (CTM).
* Core team activities will include coordinating commercialization activities.
* Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy

What Does A Senior Global Marketing Manager Do At BD (Becton, Dickinson and Company)

* Develops portfolio strategies to achieve global short and long term growth objectives.
* Works with regions to develop strategies that align to global business strategy.
* Identifies customers’ needs to drive growth and leads development of education tools, programs and training for market development.
* Acts as the Marketing Core Team Lead on cross-functional innovation and cost reduction projects.
* Is responsible for developing the commercial plan for key innovation, working with countries and regions to ensure alignment and execution.
* Develops evidence-based tools and case studies that help to drive market development.
* Required knowledge and experience
* Minimum of 7 years of business experience in the life science or consumer health industries.
* Minimum of 5 years in product and/or marketing management.
* Bachelor’s degree, MBA highly preferred
* Experience in Market Planning, Competitive Analysis, Pricing Strategy, Customer Insights/Analytics, Market Opportunity Assessment and Segmentation, and Go to Market and Commercialization strategies.
* Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
* Requires the ability to develop comprehensive business cases with detailed financial analysis.
* Action oriented with the ability to drive for results.
* Exhibits effective communication and interpersonal skills, and can work internationally with diverse cultures.
* Previous experience working with international team members a plus.
* Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
* Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing

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How To Become A Senior Global Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Global Marketing Manager jobs

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Senior Global Marketing Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Armenian

  • Arabic

  • German

  • Japanese

  • Hebrew

  • Russian

  • Korean

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Top Skills for A Senior Global Marketing Manager


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Top Senior Global Marketing Manager Skills

  1. Global Strategy
  2. Web
  3. New Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Developed, drove and managed global strategy of $120 million biodynamic skincare and body care business.
  • Created promotional campaigns for sales teams to generate revenue via seminars, webinars, and joint partner events.
  • Research conducted in China, Philippines, Malaysia, Vietnam, Singapore, Mexico, Canada, Israel, and Guatemala.
  • Provided ROI analysis on all acquisition efforts, media placements and online partnership programs.
  • Managed fan advisory board to provide continuous market research and identify marketing opportunities.

Top Senior Global Marketing Manager Employers

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