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Become A Senior Group Manager

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Working As A Senior Group Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $134,550

    Average Salary

What Does A Senior Group Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Group Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Group Manager jobs

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Senior Group Manager Demographics

Gender

Male

60.3%

Female

36.7%

Unknown

3.0%
Ethnicity

White

78.7%

Hispanic or Latino

9.4%

Asian

9.3%

Unknown

1.9%

Black or African American

0.7%
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Languages Spoken

Spanish

38.9%

French

16.7%

Japanese

11.1%

Mandarin

11.1%

Chinese

5.6%

German

5.6%

Dakota

5.6%

Cantonese

5.6%
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Senior Group Manager Education

Schools

Georgia State University

9.5%

University of Phoenix

8.1%

University of Texas at Austin

6.8%

Northwestern University

6.8%

Virginia Commonwealth University

5.4%

University of St. Thomas (Minnesota)

5.4%

Auburn University

5.4%

Stanford University

4.1%

University of Pennsylvania

4.1%

National University

4.1%

Harvard University

4.1%

Ohio State University

4.1%

Webster University

4.1%

University of Detroit Mercy

4.1%

University of Minnesota - Twin Cities

4.1%

Eastern New Mexico University

4.1%

University of Pittsburgh -

4.1%

San Diego State University

4.1%

Michigan State University

4.1%

San Jose State University

4.1%
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Majors

Business

32.0%

Marketing

11.8%

Finance

7.4%

Management

5.1%

Communication

4.4%

Computer Science

4.0%

Biology

3.7%

Accounting

3.7%

Education

3.3%

Human Resources Management

3.3%

Political Science

2.9%

Engineering And Industrial Management

2.9%

Economics

2.6%

Electrical Engineering

2.2%

Psychology

2.2%

Fine Arts

1.8%

Project Management

1.8%

Criminal Justice

1.8%

English

1.5%

Operations Management

1.5%
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Degrees

Bachelors

41.7%

Masters

36.1%

Other

10.8%

Doctorate

4.8%

Associate

3.1%

Certificate

2.9%

Diploma

0.5%
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Job type you want
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Temporary

Real Senior Group Manager Salaries

Job Title Company Location Start Date Salary
Re-Engineering Process SR. Group Manager Citicorp North America, Inc. New York, NY Jun 21, 2011 $400,000
I.T. Senior Group Manager 2, Managing Director Citigroup Global Markets Inc. New York, NY Nov 23, 2009 $400,000
Fraud Risk Senior Group Manager Citibank, N.A. Islandia, NY Oct 01, 2014 $325,000
Testing Senior Group Manager Citibank, N.A. Jersey City, NJ Jun 22, 2016 $250,000
Procurement Senior Group Manager Citibank, N.A. New York, NY Jun 01, 2015 $250,000
Decision Management Business Analysis Senior Group Manager Citicorp Credit Services, Inc. (USA) Elk Grove Village, IL Sep 01, 2015 $220,000
Project Senior Group Manager Citibank, N.A. Islandia, NY Jan 05, 2015 $220,000
Applications Development Senior Group Manager Citibank, N.A. New York, NY Jan 01, 2015 $200,000
Program Senior Group Manager Citicorp Credit Services, Inc. Islandia, NY Jul 12, 2013 $200,000
Senior Manager of Platform Group ZT Group Int'l, Inc. Secaucus, NJ Sep 28, 2015 $196,000
Senior Group Manager, Application Development The Bank of New York Mellon New York, NY Mar 06, 2016 $176,538
Senior Group Manager, Strategic Planning The Bank of New York Mellon Pittsburgh, PA Mar 25, 2016 $165,000
Audit Senior Manager, Japanese Business Group Plante & Moran, PLLC Columbus, OH Sep 21, 2016 $158,850
Senior Group Manager, Quality Assurance and Testing The Bank of New York Mellon Jersey City, NJ Jan 18, 2016 $158,000
Senior Manager, Capital Management Group BMO Harris Bank, N.A. Chicago, IL May 14, 2015 $157,500
Group Manager, Legal, Senior Legal Avanade Inc. Bethel, WA Sep 07, 2014 $155,000
Group Manager, Legal, Senior Legal Avanade Inc. Bothell, WA Sep 15, 2014 $155,000
Senior Manager Hedge Fund Group Investcorp International Inc. New York, NY Dec 14, 2007 $150,000
Senior Group Manager, Application Development The Bank of New York Mellon Jersey City, NJ Jan 04, 2016 $150,000 -
$200,000
Senior Manager of Platform Group ZT Group International, Inc. Secaucus, NJ Sep 28, 2012 $150,000
Senior Manager Hedge Fund Group Investcorp International Inc. New York, NY Mar 19, 2008 $150,000
Senior Group Manager Microsoft Corporation Redmond, WA Oct 28, 2011 $135,385
Operations Senior Group Manager Citicorp Credit Services, Inc. (USA) Islandia, NY Sep 03, 2016 $134,500
Senior Group Manager, SAP Technology Support Coca-Cola Refreshments USA, Inc. Atlanta, GA Feb 28, 2014 $113,864 -
$156,227
Senior Group Manager, IT Coca-Cola Refreshments USA, Inc. Atlanta, GA Jun 05, 2015 $113,864 -
$175,500
Senior Group Manager-IT Coca-Cola Refreshments USA, Inc. Atlanta, GA Aug 01, 2014 $113,864 -
$175,500
Senior Group Manager, IT Coca-Cola Refreshments USA, Inc. Atlanta, GA May 06, 2016 $113,864

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Top Skills for A Senior Group Manager

NewProductDevelopmentFinancialRegulatoryCompliancePortfolioDirectReportsResourceInfrastructureSafetyBusinessUnitsConsultantsBusinessDevelopmentPHRHealthcareProjectManagementWebPartnershipAuditFrito-LayPharmacy

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Top Senior Group Manager Skills

  1. New Product Development
  2. Financial
  3. Regulatory Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Managed new product development associated with the brands initiating new formulations, new seasonings, packaging modifications, and promotional events.
  • Established new guidelines for product acquisition and development to optimize financial investment and limit risk.
  • Delivered $40M in capital avoidance tied to regulatory requirements by implementing viable process alternatives to achieve regulatory compliance.
  • Led diverse teams to curate and deliver strategic project and analytical support across global transportation portfolio.
  • Led a global team of over 100 developers and 6 direct reports to manage annual technology investments of $20MM.

Top Senior Group Manager Employers

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