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Become A Senior Group Manager

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Working As A Senior Group Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $131,000

    Average Salary

What Does A Senior Group Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Group Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Senior Manager 4.2 years
Group Manager 4.0 years
Senior Director 4.0 years
Group Controller 3.9 years
Business Partner 3.6 years
Global Director 3.6 years
Group Director 3.6 years
Global Manager 3.4 years
Top Careers Before Senior Group Manager
Manager 13.7%
Consultant 5.4%
Director 4.2%
Supervisor 2.6%
Top Careers After Senior Group Manager
Director 9.3%
Consultant 6.9%
Manager 5.1%
President 3.9%

Do you work as a Senior Group Manager?

Average Yearly Salary
$131,000
View Detailed Salary Report
$94,000
Min 10%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$181,000
Max 90%
Best Paying Company
Accenture Federal Services LLC
Highest Paying City
San Francisco, CA
Highest Paying State
Connecticut
Avg Experience Level
3.9 years
How much does a Senior Group Manager make at top companies?
The national average salary for a Senior Group Manager in the United States is $131,343 per year or $63 per hour. Those in the bottom 10 percent make under $95,000 a year, and the top 10 percent make over $181,000.

Real Senior Group Manager Salaries

Job Title Company Location Start Date Salary
Re-Engineering Process SR. Group Manager Citicorp North America, Inc. New York, NY Jun 21, 2011 $400,000
I.T. Senior Group Manager 2, Managing Director Citigroup Global Markets Inc. New York, NY Nov 23, 2009 $400,000
Fraud Risk Senior Group Manager Citibank, N.A. Islandia, NY Oct 01, 2014 $325,000
Procurement Senior Group Manager Citibank, N.A. New York, NY Jun 01, 2015 $250,000
Testing Senior Group Manager Citibank, N.A. Jersey City, NJ Jun 22, 2016 $250,000
Decision Management Business Analysis Senior Group Manager Citicorp Credit Services, Inc. (USA) Elk Grove Village, IL Sep 01, 2015 $220,000
Project Senior Group Manager Citibank, N.A. Islandia, NY Jan 05, 2015 $220,000
Applications Development Senior Group Manager Citibank, N.A. New York, NY Jan 01, 2015 $200,000
Program Senior Group Manager Citicorp Credit Services, Inc. Islandia, NY Jul 12, 2013 $200,000
Senior Manager of Platform Group ZT Group Int'l, Inc. Secaucus, NJ Sep 28, 2015 $196,000
Senior Group Manager, Application Development The Bank of New York Mellon New York, NY Mar 06, 2016 $176,538
Senior Group Manager, Strategic Planning The Bank of New York Mellon Pittsburgh, PA Mar 25, 2016 $165,000
Audit Senior Manager, Japanese Business Group Plante & Moran, PLLC Columbus, OH Sep 21, 2016 $158,850
Senior Group Manager, Quality Assurance and Testing The Bank of New York Mellon Jersey City, NJ Jan 18, 2016 $158,000
Senior Manager, Capital Management Group BMO Harris Bank, N.A. Chicago, IL May 14, 2015 $157,500
Group Manager, Legal, Senior Legal Avanade Inc. Bethel, WA Sep 07, 2014 $155,000
Group Manager, Legal, Senior Legal Avanade Inc. Bothell, WA Sep 15, 2014 $155,000
Senior Manager Hedge Fund Group Investcorp International Inc. New York, NY Dec 14, 2007 $150,000
Senior Group Manager, Application Development The Bank of New York Mellon Jersey City, NJ Jan 04, 2016 $150,000 -
$200,000
Senior Manager of Platform Group ZT Group International, Inc. Secaucus, NJ Sep 28, 2012 $150,000
Senior Manager Hedge Fund Group Investcorp International Inc. New York, NY Mar 19, 2008 $150,000
Senior Group Manager Microsoft Corporation Redmond, WA Oct 28, 2011 $135,385
Operations Senior Group Manager Citicorp Credit Services, Inc. (USA) Islandia, NY Sep 03, 2016 $134,500
Senior Group Manager, SAP Technology Support Coca-Cola Refreshments USA, Inc. Atlanta, GA Feb 28, 2014 $113,864 -
$156,227
Senior Group Manager, IT Coca-Cola Refreshments USA, Inc. Atlanta, GA Jun 05, 2015 $113,864 -
$175,500
Senior Group Manager-IT Coca-Cola Refreshments USA, Inc. Atlanta, GA Aug 01, 2014 $113,864 -
$175,500
Senior Group Manager, IT Coca-Cola Refreshments USA, Inc. Atlanta, GA May 06, 2016 $113,864

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Top Skills for A Senior Group Manager

  1. Strategic Plan
  2. Financial Statements
  3. Ensure Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Participated in the strategic planning and continuous quality improvement of the over-all claims operations including budget and personnel.
  • Referenced and reviewed financial statements as part of the quality control process.
  • Performed frequent audits to ensure compliance with food safety, sanitation, food quality, delivery and service related objectives.
  • Managed new product development associated with the brands initiating new formulations, new seasonings, packaging modifications, and promotional events.
  • Developed database to manage firms and set up audit procedures for all outside firms.

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Top 10 Best States for Senior Group Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Arkansas
  • (2,416 jobs)
  • (766 jobs)
  • (1,151 jobs)
  • (957 jobs)
  • (139 jobs)
  • (6,864 jobs)
  • (1,794 jobs)
  • (71 jobs)
  • (328 jobs)
  • (145 jobs)

Senior Group Manager Demographics

Gender

Male

57.8%

Female

32.1%

Unknown

10.1%
Ethnicity

White

59.8%

Hispanic or Latino

14.7%

Asian

11.1%

Black or African American

10.2%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

28.6%

Chinese

11.4%

French

11.4%

Mandarin

11.4%

Japanese

8.6%

Portuguese

5.7%

Cantonese

5.7%

Russian

2.9%

German

2.9%

Dakota

2.9%

Catalan

2.9%

Armenian

2.9%

Italian

2.9%
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Senior Group Manager Education

Schools

University of Phoenix

14.5%

New York University

7.5%

Northwestern University

6.9%

University of Texas at Austin

6.3%

University of Chicago

5.7%

Michigan State University

5.0%

University of Massachusetts Amherst

4.4%

Purdue University

4.4%

National University

3.8%

Pace University - New York

3.8%

Auburn University

3.8%

Ohio State University

3.8%

Webster University

3.8%

Georgia State University

3.8%

Fordham University

3.8%

Stanford University

3.8%

Harvard University

3.8%

University of Houston

3.8%

Columbia University

3.8%

University of Pittsburgh -

3.8%
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Majors

Business

30.8%

Finance

11.3%

Accounting

8.6%

Marketing

8.3%

Management

5.4%

Computer Science

4.8%

Electrical Engineering

4.5%

Human Resources Management

3.2%

Economics

3.0%

Communication

2.7%

Education

2.6%

Computer Information Systems

2.2%

Political Science

1.9%

Fine Arts

1.6%

Nursing

1.6%

Criminal Justice

1.6%

Engineering And Industrial Management

1.6%

Biology

1.4%

Mechanical Engineering

1.4%

Mathematics

1.4%
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Degrees

Bachelors

41.3%

Masters

36.2%

Other

12.3%

Doctorate

3.4%

Certificate

3.0%

Associate

2.7%

Diploma

0.8%

License

0.3%
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