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Become A Senior Interactive Art Director

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Working As A Senior Interactive Art Director

  • Thinking Creatively
  • Interacting With Computers
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Organizing, Planning, and Prioritizing Work
  • Deal with People

  • Mostly Sitting

  • Repetitive

  • Stressful

  • $79,000

    Average Salary

What Does A Senior Interactive Art Director Do

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

Duties

Art directors typically do the following: 

  • Determine how best to represent a concept visually
  • Determine which photographs, art, or other design elements to use
  • Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set
  • Lead graphic designers, set and exhibit designers, or other design staff
  • Review and approve designs, artwork, photography, and graphics developed by other staff members 
  • Talk to clients to develop an artistic approach and style
  • Coordinate activities with other artistic and creative departments
  • Develop detailed budgets and timelines
  • Present designs to clients for approval

Art directors typically oversee the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style in which a message is communicated visually to its audience. For each project, they articulate their vision to artists. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.

Art directors work with art and design staffs in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. They also work with producers and directors of theater, television, or movie productions to oversee set designs. Their work requires them to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. Sometimes they are responsible for developing budgets and timelines. 

The following are some specifics of what art directors do in different industries:

In publishing, art directors typically oversee the page layout of catalogs, newspapers, or magazines. They also choose the cover art for books and periodicals. Often, this work includes publications for the Internet, so art directors oversee production of the websites used for publication.

In advertising and public relations, art directors ensure that their clients’ desired message and image are conveyed to consumers. Art directors are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff, such as graphic designers.

In movie production, art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have. They hire and supervise a staff of assistant art directors or set designers to complete designs.

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How To Become A Senior Interactive Art Director

Art directors need at least a bachelor’s degree in an art or design subject and previous work experience. Depending on the industry, they may have worked as graphic designers, fine artists, editors, or photographers, or in another art or design occupation before becoming art directors. 

Education

Many art directors start out in another art-related occupation, such as fine artists or photographers. Work experience in art or design occupations develops an art director’s ability to visually communicate to a specific audience creatively and effectively. They gain the appropriate education for that occupation, usually by earning a Bachelor of Arts or Bachelor of Fine Arts degree.

To supplement their work experience in those occupations and show their ability to take on a more creative or a more managerial role, some complete a Master of Fine Arts (MFA) degree.

Work Experience in a Related Occupation

Most art directors work 5 years or more in another occupation before becoming art directors. Depending upon the industry, they may work as graphic designers, fine artists, editors, photographers, or in another art or design occupation before becoming art directors.

For many artists, including art directors, developing a portfolio—a collection of an artist’s work that demonstrates his or her styles and abilities—is essential. Managers, clients, and others look at artists’ portfolios when they are deciding whether to hire an employee or contract for an art project.

Important Qualities 

Communication skills. Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.

Creativity. Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.

Leadership skills. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee the work as it progresses.

Resourcefulness. Art directors must be able to adapt their latest designs to the changing technology used in their industry.

Time-management skills. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.

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Senior Interactive Art Director Typical Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Art Director 4.2 years
Creative Director 3.9 years
Top Careers Before Senior Interactive Art Director
Art Director 15.6%
Designer 2.7%
Top Careers After Senior Interactive Art Director

Do you work as a Senior Interactive Art Director?

Senior Interactive Art Director Demographics

Gender

Male

60.4%

Female

24.6%

Unknown

14.9%
Ethnicity

White

55.3%

Hispanic or Latino

15.6%

Asian

13.5%

Black or African American

10.8%

Unknown

4.8%
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Foreign Languages Spoken

Mandarin

33.3%

Chinese

33.3%

Cantonese

33.3%

Senior Interactive Art Director Education

Schools

Savannah College of Art and Design

12.3%

Academy of Art University

12.3%

School of Visual Arts

8.8%

University of Delaware

5.3%

University of the Arts

5.3%

Miami Ad School

5.3%

Art Institute of Pittsburgh

5.3%

Art Institute of Philadelphia

3.5%

New York Institute of Technology - Old Westbury

3.5%

Parsons the New School for Design

3.5%

Wayne State University

3.5%

Kutztown University of Pennsylvania

3.5%

State University of New York College at New Paltz

3.5%

University of Oregon

3.5%

Columbia College Chicago

3.5%

University of Massachusetts - Dartmouth

3.5%

Oklahoma State University

3.5%

University of Denver

3.5%

University of Michigan - Ann Arbor

3.5%

Massachusetts College of Art and Design

3.5%
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Majors

Graphic Design

44.6%

Design And Visual Communication

13.1%

Fine Arts

11.5%

Advertising

5.4%

Communication

3.8%

Audiovisual Communications Technologies

2.3%

Graphic Communications

2.3%

Theatre

2.3%

Marketing

2.3%

Computer Applications

2.3%

Photography

1.5%

Education

1.5%

Liberal Arts

1.5%

Entertainment Business

0.8%

General Education, Specific Areas

0.8%

Computer Information Systems

0.8%

Biology

0.8%

Computer Science

0.8%

Drafting And Design

0.8%

Public Relations

0.8%
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Degrees

Bachelors

61.3%

Other

16.8%

Masters

11.7%

Associate

7.3%

Certificate

2.2%

Diploma

0.7%
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Highest Senior Interactive Art Director Salaries

Job Title Company Location Start Date Salary
SR. Interactive Art Director Apple Inc. Cupertino, CA Apr 20, 2015 $165,000 -
$185,000
SR. Interactive Art Director Apple Inc. Cupertino, CA Aug 08, 2014 $165,000 -
$185,000
Interactive Senior Art Director Leo Burnett Detroit, Inc. Troy, MI Feb 01, 2012 $95,000
Interactive Senior Art Director Leo Burnett Detroit, Inc. Troy, MI Feb 23, 2012 $95,000
Senior Interactive Art Director The Science Project, Inc. New York, NY Jan 05, 2015 $90,000

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Top Skills for A Senior Interactive Art Director

  1. Company Website
  2. Graphic Design
  3. User Interface
You can check out examples of real life uses of top skills on resumes here:
  • Managed a team of four graphic designers, three production artists, and one photographer.
  • Provide creative consultation, art direction and production for interactive media, online marketing components, and presentations.
  • Created engaging rich media and user-friendly interactive experiences for professional medical education, training and promotional initiatives.
  • Collaborated on creating more sophisticated sales strategies with information architects, editors, developers, and merchandisers.
  • Produced long-term creative direction for multiple key brands, collaborating with strategy and UX to deliver an effective user experience.

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