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What does a senior interactive producer do?

Updated January 8, 2025
5 min read
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Senior interactive producer responsibilities

Here are examples of responsibilities from real senior interactive producer resumes:

  • Develop, manage, analyze and report ROI of SEO and PPC campaigns.
  • Supervise and manage booking department.
  • Translate design-heavy Photoshop comps into standards-compliant HTML & CSS.
  • Supervise and conduct software QA reviews.
  • Develop testing procedures to complete QA on web, mobile and mobile app projects.
  • Release include vinyl distribution, co-brand Facebook application and a Deezer exclusive digital release.
  • Investigate and synthesize business project management, communication and collaboration needs into a complete Extranet solution using SharePoint and Xoops.

Senior interactive producer skills and personality traits

We calculated that 8% of Senior Interactive Producers are proficient in Digital Projects, UI, and Video Content. They’re also known for soft skills such as Leadership skills, Time-management skills, and Communication skills.

We break down the percentage of Senior Interactive Producers that have these skills listed on their resume here:

  • Digital Projects, 8%

    Managed digital projects for clients including Scion, Digg and Redvines.

  • UI, 7%

    Conducted usability studies and provided UI governance for internal facing applications.

  • Video Content, 7%

    Pop culture blogger, creator and editor of television podcasts and video content across Tribune market sites.

  • Creative Development, 6%

    Guided third party production partners and projects through creative development and production.

  • QA, 5%

    Created QA Summary and Report to QA leads or managers sign off.

  • Creative Briefs, 5%

    Collaborated with Marketing and Product Managers to manage creative job requests and refine creative briefs.

"digital projects," "ui," and "video content" are among the most common skills that senior interactive producers use at work. You can find even more senior interactive producer responsibilities below, including:

Leadership skills. One of the key soft skills for a senior interactive producer to have is leadership skills. You can see how this relates to what senior interactive producers do because "directors instruct actors and help them portray their characters in a believable manner." Additionally, a senior interactive producer resume shows how senior interactive producers use leadership skills: "provided leadership in lead producing while maintaining a high level of customer service in a cold calling field. "

Communication skills. Another skill that relates to the job responsibilities of senior interactive producers is communication skills. This skill is critical to many everyday senior interactive producer duties, as "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." This example from a resume shows how this skill is used: "coordinated communication between account services, creative and technology departments. "

Creativity. A big part of what senior interactive producers do relies on "creativity." You can see how essential it is to senior interactive producer responsibilities because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." Here's an example of how this skill is used from a resume that represents typical senior interactive producer tasks: "leveraged creative and technical competencies to produce high-quality digital projects for major client accounts. "

All senior interactive producer skills

The three companies that hire the most senior interactive producers are:

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Compare different senior interactive producers

Senior interactive producer vs. Assistant stage manager

A stage manager is someone who oversees theatrical performances and all practical and technical aspects of rehearsals and shows, such as lighting cues, sound, prop usage, and costume changes. The core skills that stage managers should possess to accomplish their responsibilities include excellent attention to detail, the ability to multi-task and work under pressure, and strong leadership and problem-solving skills. They should be able to delegate tasks to staff. The job requires no formal education.

We looked at the average senior interactive producer salary and compared it with the wages of an assistant stage manager. Generally speaking, assistant stage managers are paid $70,394 lower than senior interactive producers per year.

There are some key differences in the responsibilities of each position. For example, senior interactive producer responsibilities require skills like "digital projects," "ui," "video content," and "creative development." Meanwhile a typical assistant stage manager has skills in areas such as "live performances," "technical aspects," "costumes," and "stage management." This difference in skills reveals the differences in what each career does.

Assistant stage managers tend to reach similar levels of education than senior interactive producers. In fact, assistant stage managers are 3.2% less likely to graduate with a Master's Degree and 0.3% more likely to have a Doctoral Degree.

Senior interactive producer vs. Stage manager

Producer interns require strong analytical, delegation, planning, time management, and prioritization skills, in addition to flexibility and the ability to work in fast-paced environments. Interns will need to set up rehearsals, transport musicians and instruments, plan and assist with recreational activities, and perform various other production tasks.

On average, stage managers earn a $63,600 lower salary than senior interactive producers a year.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior interactive producer responsibilities requires skills like "digital projects," "ui," "video content," and "creative development." But a stage manager might use other skills in their typical duties, such as, "stage management," "audio equipment," "control room," and "technical aspects."

Stage managers earn similar levels of education than senior interactive producers in general. They're 2.0% less likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.

Senior interactive producer vs. Producer internship

A producer-director is responsible for ensuring that the production operations run smoothly, both in the business and creative side. The producer-director monitors the production staff's performance, as well as reviewing the output of delegated tasks, and manages promotional and marketing events. They also coordinate closely with the creative team to meet deadlines and maintain project deliverables within the budget goals. A producer-director must have excellent communication and organizational skills, especially on negotiating with sponsors to create the best experience for the audience.

On average, producer interns earn lower salaries than senior interactive producers, with a $76,427 difference per year.Using the responsibilities included on senior interactive producers and producer interns resumes, we found that both professions have similar skill requirements, such as "video content," "html," and "youtube.rdquo;

The required skills of the two careers differ considerably. For example, senior interactive producers are more likely to have skills like "digital projects," "ui," "creative development," and "qa." But a producer internship is more likely to have skills like "video production," "audio clips," "news stories," and "instagram."

When it comes to education, producer interns tend to earn similar degree levels compared to senior interactive producers. In fact, they're 3.1% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.

Senior interactive producer vs. Producer director

Producer directors typically earn lower pay than senior interactive producers. On average, producer directors earn a $58,818 lower salary per year.While their salaries may vary, senior interactive producers and producer directors both use similar skills to perform their duties. Resumes from both professions include skills like "video content," "facebook," and "youtube. "

Even though a few skill sets overlap between senior interactive producers and producer directors, there are some differences that are important to note. For one, a senior interactive producer might have more use for skills like "digital projects," "ui," "creative development," and "qa." Meanwhile, some responsibilities of producer directors require skills like "video production," "photography," "music videos," and "instagram. "

In general, producer directors earn the most working in the media industry, with an average salary of $64,554. The highest-paying industry for a senior interactive producer is the media industry.producer directors reach similar levels of education compared to senior interactive producers, in general. The difference is that they're 0.8% more likely to earn a Master's Degree, and 0.6% more likely to graduate with a Doctoral Degree.

Types of senior interactive producer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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