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Senior key accounts manager vs national account manager

The differences between senior key accounts managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior key accounts manager and a national account manager. Additionally, a senior key accounts manager has an average salary of $110,294, which is higher than the $96,948 average annual salary of a national account manager.

The top three skills for a senior key accounts manager include portfolio, CRM and IRI. The most important skills for a national account manager are account management, customer service, and national accounts.

Senior key accounts manager vs national account manager overview

Senior Key Accounts ManagerNational Account Manager
Yearly salary$110,294$96,948
Hourly rate$53.03$46.61
Growth rate5%5%
Number of jobs103,873152,555
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a senior key accounts manager do?

A senior key account manager is responsible for managing a team of junior-level employees in handling multiple client accounts to achieve sales objectives. This manager is required to develop and implement effective strategic plans that will reduce the organization's rate of attrition. They also monitor the activities of their competitors, gather and analyze data, create reports for their senior key account management, and aid in their business decision-making strategy. This manager must also attend tradeshows and sales seminars to identify key account prospects.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Senior key accounts manager vs national account manager salary

Senior key accounts managers and national account managers have different pay scales, as shown below.

Senior Key Accounts ManagerNational Account Manager
Average salary$110,294$96,948
Salary rangeBetween $75,000 And $162,000Between $73,000 And $127,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Amazon
Best paying industry-Technology

Differences between senior key accounts manager and national account manager education

There are a few differences between a senior key accounts manager and a national account manager in terms of educational background:

Senior Key Accounts ManagerNational Account Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Senior key accounts manager vs national account manager demographics

Here are the differences between senior key accounts managers' and national account managers' demographics:

Senior Key Accounts ManagerNational Account Manager
Average age4646
Gender ratioMale, 72.7% Female, 27.3%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between senior key accounts manager and national account manager duties and responsibilities

Senior key accounts manager example responsibilities.

  • Manage a local sales portfolio and 2 staff members towards achieving and exceeding budget.
  • Manage a portfolio of accounts as well as dealt with all aspects of a campaign.
  • Manage and grow sales within Anheuser-Busch's highly visible casual dining, club and venue segments.
  • Manage and exceed all KPI's including net sales, trade rates and new item distribution.
  • Develop strategic business plans and manage customer's $1.2MM advertising budget, delivering significant ROI results.
  • Promote to manage Kroger Memphis, Nashville, Atlanta, Mid-Atlantic, Dallas, and Houston marketing areas.
  • Show more

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
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Senior key accounts manager vs national account manager skills

Common senior key accounts manager skills
  • Portfolio, 17%
  • CRM, 8%
  • IRI, 8%
  • Revenue Growth, 8%
  • Customer Satisfaction, 7%
  • Technical Support, 7%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

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