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Become A Senior Manager-Digital Marketing

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Working As A Senior Manager-Digital Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Manager-Digital Marketing Do At Rent The Runway

* Own end-to-end campaign planning and execution for a variety of paid digital channels, including Facebook, Instagram, Pinterest, display and display retargeting
* Identify key performance insights from campaigns and apply them to ongoing strategy in order to constantly drive optimization in efficiency
* Rigorously conduct A/B tests on digital channels to identify winning targeting and creative strategies that can be used in future campaigns
* Partner with our brand and creative teams to develop creative for digital campaigns and conduct constant measurement and campaign analysis to influence future creative development with an eye towards performance.
* Serve as a primary point of contact with external partners who will help Rent The Runway manage digital media channels as we build out our internal capabilities and expertise
* Integrate Rent The Runway customer insights research and data into our digital marketing efforts in order to ensure we are reaching the right customer via the right channels
* Serve as team expert on marketing trends and best practices in digital marketing -- both within industry and more broadly within e-commerce

What Does A Senior Manager-Digital Marketing Do At Linkedin

* Strategy and stakeholder management
* Manage the overall relationship and serves as primary point of contact with Business Unit (BU) Marketing teams; set and deliver upon stakeholder expectations.
* Develop holistic digital marketing acquisition strategy.
* Align goals and priorities with all business partners and address trade-offs.
* Lead discussions and create cross-organizational alignment.
* Influence decisions and drive behavior/organizational change with internal.
* Program management
* Orchestrate collaboration / integration of all digital marketing channels to ensure optimal results.
* Oversee campaign execution (working very closely with our channel experts).
* Share weekly, monthly, quarterly insights and reports to BU.
* Highlight effectiveness of cross-channel campaigns and responsiveness of different audiences in order to inform optimization.
* Share out media, web and email best practices (learnings from all BUs) and data & product roadmaps.
* Oversee media budget management for each BU (portfolio pacing, optimization, reallocation).
* Own media forecasts and outlook for spend, revenue and ROI.
* Own overarching relationship with partners/platforms from a strategic perspective

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How To Become A Senior Manager-Digital Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager-Digital Marketing jobs

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Senior Manager-Digital Marketing Demographics

Gender

  • Female

    53.2%
  • Male

    46.1%
  • Unknown

    0.7%

Ethnicity

  • White

    71.2%
  • Asian

    15.8%
  • Hispanic or Latino

    11.4%
  • Black or African American

    0.9%
  • Unknown

    0.7%
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Languages Spoken

  • Spanish

    45.5%
  • French

    18.2%
  • Welsh

    9.1%
  • Cantonese

    9.1%
  • Korean

    9.1%
  • Italian

    9.1%
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Senior Manager-Digital Marketing

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Senior Manager-Digital Marketing Education

Senior Manager-Digital Marketing

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Real Senior Manager-Digital Marketing Salaries

Job Title Company Location Start Date Salary
Senior Product Manager, Digital Marketing Wal-Mart Associates, Inc. San Bruno, CA Feb 17, 2016 $150,000
Senior Manager, Digital Marketing Demand Generatio Adobe Systems Incorporated San Francisco, CA Aug 13, 2012 $129,000
Sr.Manager, Digital Media Marketing Audible Inc. Newark, NJ Oct 06, 2016 $123,420
Senior Manager, Digital Marketing Analytics Staples, Inc. Framingham, MA Feb 26, 2014 $123,000
Senior Manager, Digital Marketing Keurig Green Mountain, Inc. Burlington, MA Feb 12, 2015 $120,300
Senior Manager, Digital Marketing Analytics Staples, Inc. Framingham, MA Nov 20, 2015 $115,000 -
$123,000
Senior Manager, Digital Marketing Retailconvergence.Com, LP Boston, MA Sep 15, 2016 $114,500 -
$140,000
Senior Manager of Digital Marketing, Nook Nook Digital LLC New York, NY May 18, 2015 $106,000
Senior Manager of Web and Digital Marketing Vendavo Inc. Mountain View, CA Feb 04, 2015 $103,500
Senior Manager, Digital Marketing Data Analytics Match.Com, LLC Dallas, TX Sep 24, 2015 $100,000
Senior Manager of Web and Digital Marketing Vendavo, Inc. Mountain View, CA Feb 10, 2014 $100,000
Senior Manager of Web and Digital Marketing Vendavo Inc. Mountain View, CA Sep 09, 2014 $100,000
Senior Manager of Web and Digital Marketing Vendavo Inc. Mountain View, CA Feb 10, 2014 $100,000

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Top Skills for A Senior Manager-Digital Marketing

CorporateWebsiteDigitalStrategyOnlineAcquisitionEmailCampaignsGoogleAnalyticsCRMROIFacebookPaidSearchSem/SeoTwitterAnnualBudgetSearchEngineOptimizationSalesforceE-CommerceKeyPerformanceIndicatorsApplicationDirectReportsContentStrategyPPC

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Top Senior Manager-Digital Marketing Skills

  1. Corporate Website
  2. Digital Strategy
  3. Online Acquisition
You can check out examples of real life uses of top skills on resumes here:
  • Increased revenue 13% via targeted email campaigns (i.e.
  • Analyzed results leveraging Google Analytics (leads, orders, revenue, AOV, CPA) & adjusted plans as needed.
  • Managed and optimized Office Trial CRM program that converted up to $35 million in annual revenue.
  • Authored business requirements for a mobile platform that included the development of an app for iOS and Android.
  • Implemented new email opt-in touch points to increase subscription volume through Facebook contest pages and checkout paths on Amazon.com & Target.com.

Top Senior Manager-Digital Marketing Employers

Senior Manager-Digital Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Executive by Hannah M (Full Version)

Job In Sports: Sr. Manager Digital Marketing -- Oakland Athletics - Travis LoDolce

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