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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Product Manager, Digital Marketing||Wal-Mart Associates, Inc.||San Bruno, CA||Feb 17, 2016||$150,000|
|Senior Manager, Digital Marketing Demand Generatio||Adobe Systems Incorporated||San Francisco, CA||Aug 13, 2012||$129,000|
|Sr.Manager, Digital Media Marketing||Audible Inc.||Newark, NJ||Oct 06, 2016||$123,420|
|Senior Manager, Digital Marketing Analytics||Staples, Inc.||Framingham, MA||Feb 26, 2014||$123,000|
|Senior Manager, Digital Marketing||Keurig Green Mountain, Inc.||Burlington, MA||Feb 12, 2015||$120,300|
|Senior Manager, Digital Marketing Analytics||Staples, Inc.||Framingham, MA||Nov 20, 2015||$115,000 -
|Senior Manager, Digital Marketing||Retailconvergence.Com, LP||Boston, MA||Sep 15, 2016||$114,500 -
|Senior Manager of Digital Marketing, Nook||Nook Digital LLC||New York, NY||May 18, 2015||$106,000|
|Senior Manager of Web and Digital Marketing||Vendavo Inc.||Mountain View, CA||Feb 04, 2015||$103,500|
|Senior Manager, Digital Marketing Data Analytics||Match.Com, LLC||Dallas, TX||Sep 24, 2015||$100,000|
|Senior Manager of Web and Digital Marketing||Vendavo, Inc.||Mountain View, CA||Feb 10, 2014||$100,000|
|Senior Manager of Web and Digital Marketing||Vendavo Inc.||Mountain View, CA||Sep 09, 2014||$100,000|
|Senior Manager of Web and Digital Marketing||Vendavo Inc.||Mountain View, CA||Feb 10, 2014||$100,000|
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