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Become A Senior Manager-Digital Marketing

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Working As A Senior Manager-Digital Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Manager-Digital Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Manager-Digital Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager-Digital Marketing jobs

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Average Length of Employment
Marketing Director 3.1 years
Marketing Manager 3.1 years
Ecommerce Manager 2.5 years
Marketing Lead 2.4 years
Digital Director 2.4 years
Head Of Marketing 2.3 years
Digital Strategist 1.6 years
Top Employers Before
Manager 5.1%
Director 2.9%
Top Employers After
Director 3.5%

Senior Manager-Digital Marketing Demographics

Gender

Female

53.2%

Male

46.1%

Unknown

0.7%
Ethnicity

White

71.2%

Asian

15.8%

Hispanic or Latino

11.4%

Black or African American

0.9%

Unknown

0.7%
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Languages Spoken

Spanish

45.5%

French

18.2%

Welsh

9.1%

Cantonese

9.1%

Korean

9.1%

Italian

9.1%
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Senior Manager-Digital Marketing Education

Schools

University of Washington

10.3%

University of Michigan - Ann Arbor

7.7%

New York University

7.7%

University of California - Los Angeles

7.7%

Hofstra University

7.7%

Syracuse University

5.1%

University of Florida

5.1%

University of Massachusetts - Dartmouth

5.1%

Shippensburg University of Pennsylvania

5.1%

Baylor University

5.1%

Seton Hall University

5.1%

Santa Clara University

5.1%

Cornell University

5.1%

Eastern Michigan University

2.6%

Rice University

2.6%

Bucks County Community College

2.6%

Washington State University

2.6%

University of Alabama

2.6%

University of San Francisco

2.6%

Florida International University

2.6%
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Majors

Marketing

27.0%

Business

22.6%

Communication

7.0%

Public Relations

5.2%

Journalism

5.2%

Management

3.5%

Finance

3.5%

English

3.5%

Small Business Management

3.5%

Psychology

2.6%

Computer Information Systems

2.6%

Economics

2.6%

Political Science

1.7%

Fine Arts

1.7%

Digital Media

1.7%

Computer Science

1.7%

Education

1.7%

General Education, Specific Areas

0.9%

Management Information Systems

0.9%

Writing

0.9%
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Degrees

Bachelors

47.4%

Masters

43.6%

Other

4.5%

Certificate

2.3%

Associate

1.5%

Doctorate

0.8%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Manager-Digital Marketing Salaries

Job Title Company Location Start Date Salary
Senior Product Manager, Digital Marketing Wal-Mart Associates, Inc. San Bruno, CA Feb 17, 2016 $150,000
Senior Manager, Digital Marketing Demand Generatio Adobe Systems Incorporated San Francisco, CA Aug 13, 2012 $129,000
Senior Digital Marketing Manager DHI Group Inc. New York, NY Oct 10, 2016 $127,899 -
$130,000
Sr.Manager, Digital Media Marketing Audible Inc. Newark, NJ Oct 06, 2016 $123,420
Senior Manager, Digital Marketing Analytics Staples, Inc. Framingham, MA Feb 26, 2014 $123,000
Senior Manager, Digital Marketing Keurig Green Mountain, Inc. Burlington, MA Feb 12, 2015 $120,300
Senior Manager, Digital Marketing Analytics Staples, Inc. Framingham, MA Nov 20, 2015 $115,000 -
$123,000
Senior Manager, Digital Marketing Retailconvergence.Com, LP Boston, MA Sep 15, 2016 $114,500 -
$140,000
Senior Digital Marketing Manager DHI Group Inc. New York, NY Oct 10, 2016 $110,000 -
$130,000
Senior Digital Marketing Manager Lonely Planet Publications, Inc. Oakland, CA Jan 15, 2011 $110,000
Senior Digital Marketing Manager Lonely Planet Publications Inc. Oakland, CA Jan 15, 2011 $110,000
SR. Digital Marketing Manager Praetorian Group, Inc. San Francisco, CA Jan 02, 2016 $108,000
Senior Manager of Digital Marketing, Nook Nook Digital LLC New York, NY May 18, 2015 $106,000
Senior Manager of Web and Digital Marketing Vendavo Inc. Mountain View, CA Feb 04, 2015 $103,500
SR. Digital Marketing Manager, Ecommerce Rodan & Fields, LLC San Francisco, CA Jun 12, 2015 $101,900 -
$120,000
Senior Manager, Digital Marketing Data Analytics Match.Com, LLC Dallas, TX Sep 24, 2015 $100,000
Senior Manager of Web and Digital Marketing Vendavo, Inc. Mountain View, CA Feb 10, 2014 $100,000
Senior Manager of Web and Digital Marketing Vendavo Inc. Mountain View, CA Sep 09, 2014 $100,000
Senior Manager of Web and Digital Marketing Vendavo Inc. Mountain View, CA Feb 10, 2014 $100,000

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Top Skills for A Senior Manager-Digital Marketing

CorporateWebsiteDigitalStrategyOnlineAcquisitionEmailCampaignsGoogleAnalyticsCRMROIFacebookPaidSearchSem/SeoTwitterAnnualBudgetSearchEngineOptimizationSalesforceE-CommerceKeyPerformanceIndicatorsApplicationDirectReportsContentStrategyPPC

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Top Senior Manager-Digital Marketing Skills

  1. Corporate Website
  2. Digital Strategy
  3. Online Acquisition
You can check out examples of real life uses of top skills on resumes here:
  • Increased revenue 13% via targeted email campaigns (i.e.
  • Analyzed results leveraging Google Analytics (leads, orders, revenue, AOV, CPA) & adjusted plans as needed.
  • Managed and optimized Office Trial CRM program that converted up to $35 million in annual revenue.
  • Authored business requirements for a mobile platform that included the development of an app for iOS and Android.
  • Implemented new email opt-in touch points to increase subscription volume through Facebook contest pages and checkout paths on Amazon.com & Target.com.

Top Senior Manager-Digital Marketing Employers

Senior Manager-Digital Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Executive by Hannah M (Full Version)

Job In Sports: Sr. Manager Digital Marketing -- Oakland Athletics - Travis LoDolce

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