Senior manager-digital marketing demographics and statistics in the US
Senior manager-digital marketing demographics research summary. Zippia estimates senior manager-digital marketing demographics and statistics in the United States by using a database of 30 million profiles. Our senior manager-digital marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior managers-digital marketing after extensive research and analysis:
- There are over 10,669 senior managers-digital marketing currently employed in the United States.
- 50.2% of all senior managers-digital marketing are women, while 49.8% are men.
- The average senior manager-digital marketing age is 39 years old.
- The most common ethnicity of senior managers-digital marketing is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all senior managers-digital marketing are LGBT.
- Senior managers-digital marketing are 49% more likely to work at private companies in comparison to public companies.
On this page
Senior manager-digital marketing demographics by:
Senior manager-digital marketing gender statistics
50.2% of senior managers-digital marketing are women and 49.8% of senior managers-digital marketing are men.
- Female, 50.2%
- Male, 49.8%
Senior manager-digital marketing gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
Senior manager-digital marketing gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$105,961
Female income
$101,098
Senior manager-digital marketing gender ratio over time
This data breaks down the percentage of men and women in senior manager-digital marketing positions over time. Currently, 50.2% of senior managers-digital marketing are female.
Senior manager-digital marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 69.35% | 30.65% |
| 2011 | 69.03% | 30.97% |
| 2012 | 69.62% | 30.38% |
| 2013 | 69.55% | 30.45% |
| 2014 | 67.81% | 32.19% |
| 2015 | 67.36% | 32.64% |
| 2016 | 67.24% | 32.76% |
| 2017 | 66.25% | 33.75% |
| 2018 | 52.07% | 47.93% |
| 2019 | 50.98% | 49.02% |
| 2020 | 49.37% | 50.63% |
| 2021 | 49.75% | 50.25% |
Senior manager-digital marketing related jobs gender ratio
We compared senior managers-digital marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Manager-Digital Marketing | 50% | 50% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior manager-digital marketing demographics by race
The most common ethnicity among senior managers-digital marketing is White, which makes up 74.6% of all senior managers-digital marketing. Comparatively, 8.7% of senior managers-digital marketing are Hispanic or Latino and 8.2% of senior managers-digital marketing are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior manager-digital marketing race
| Senior manager-digital marketing race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior manager-digital marketing race and ethnicity over time
See how senior manager-digital marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior manager-digital marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior manager-digital marketing wage gap by race
According to our data, asian senior managers-digital marketing have the highest average salary compared to other ethnicities. Black or african american senior managers-digital marketing have the lowest average salary at $101,099.
| Ethnicity | Salary |
|---|---|
| Unknown | $105,518 |
| White | $105,126 |
| Black or African American | $101,099 |
| Asian | $113,625 |
| Hispanic or Latino | $104,827 |
Average senior manager-digital marketing age
See how the average age of senior managers-digital marketing varies based on ethnicity and gender.
Male
Female
Senior manager-digital marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior manager-digital marketing age breakdown
The average age of senior managers-digital marketing is 40+ years years old, representing 44% of the senior manager-digital marketing population.
Senior manager-digital marketing age breakdown
| Senior Manager-Digital Marketing Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior manager-digital marketing educational attainment
The most common degree for senior managers-digital marketing is bachelor's degree, with 74% of senior managers-digital marketing earning that degree. The second and third most common degree levels are master's degree degree at 21% and master's degree degree at 2%.
- Bachelor's, 74%
- Master's, 21%
- Associate, 2%
- Doctorate, 1%
- Other Degrees, 2%
Senior managers-digital marketing by degree level
| Senior manager-digital marketing degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 21% |
| Associate | 2% |
| Doctorate | 1% |
| Other Degrees | 2% |
Senior manager-digital marketing jobs you might like
Senior manager-digital marketing wage gap by degree level
According to the data, senior managers-digital marketing with a Doctorate degree earn more than those without, at $124,251 annually. With a Master's degree, senior managers-digital marketing earn a median annual income of $119,885 compared to $108,337 for senior managers-digital marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $119,885 |
| Bachelor's Degree | $108,337 |
| Doctorate Degree | $124,251 |
Senior manager-digital marketing employment statistics
Most senior managers-digital marketing work for a private in the technology industry.
Company size where senior managers-digital marketing work
Below, you can see the size of companies where senior managers-digital marketing work.
Senior manager-digital marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 33% |
Senior manager-digital marketing jobs by company type
Employees with the senior manager-digital marketing job title have their preferences when it comes to working for a company. For instance, most senior managers-digital marketing prefer to work at private companies over public companies.
Senior manager-digital marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 48% |
| Private | 49% |
| Government | 1% |
Senior manager-digital marketing jobs by industry
The most common industries for senior managers-digital marketing are technology, media and retail.
Senior manager-digital marketing industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Technology | 13% |
| Media | 12% |
| Retail | 9% |
| Manufacturing | 7% |
| Finance | 7% |
| Professional | 6% |
| Internet | 5% |
| Hospitality | 4% |
| Telecommunication | 4% |
| Health Care | 3% |
| Start-up | 3% |
| Non Profits | 2% |
| Insurance | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Real Estate | 1% |
| Energy | 1% |
Senior manager-digital marketing turnover and employment statistics
Senior manager-digital marketing unemployment rate over time
The unemployment rate for senior managers-digital marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior manager-digital marketing unemployment rate by year
| Year | Senior manager-digital marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior manager-digital marketing tenure
The average senior manager-digital marketing stays at their job for 1-2 years, based on the 469 senior managers-digital marketing resumes in Zippia's database.
Senior manager-digital marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 30% |
| 3-4 years | 16% |
| 5-7 years | 26% |
| 8-10 years | 10% |
| 11+ years | 8% |
Senior manager-digital marketing LGBT ratio compared to similar jobs
Review the percent of senior managers-digital marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| National Sales Director | 7.25% | 99,107 |
| Advertising Manager | 9.54% | 43,083 |
| Senior Manager-Digital Marketing | 9.86% | - |
| Chief Communications Officer | 16.11% | 80,711 |
Similar senior manager-digital marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| National Sales Director | 7.25% | 99,107 |
| Advertising Manager | 9.54% | 43,083 |
| Chief Communications Officer | 16.11% | 80,711 |
Foreign languages spoken by senior managers-digital marketing
The most common foreign language among senior managers-digital marketing is Spanish at 50.0%. The second-most popular foreign language spoken is French at 15.0% and Portuguese is the third-most popular at 5.0%.
- Spanish, 50.0%
- French, 15.0%
- Portuguese, 5.0%
- Chinese, 5.0%
- German, 5.0%
- Other, 20.0%
Senior manager-digital marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.0% |
| French | 15.0% |
| Portuguese | 5.0% |
| Chinese | 5.0% |
| German | 5.0% |
| Other | 20.0% |
