How to hire a senior manager-digital marketing

How to hire a senior manager-digital marketing, step by step

Here's a step-by-step senior manager-digital marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior manager-digital marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior manager-digital marketing
• Step 8: Go through the hiring process checklist

What does a senior manager-digital marketing do?

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1. Identify your hiring needs

   Before you post your senior manager-digital marketing job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior manager-digital marketing for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   You should also consider the ideal background you'd like them a senior manager-digital marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a senior manager-digital marketing that fits the bill.

   This list shows salaries for various types of senior managers-digital marketing.

   Type of Senior Manager-Digital Marketing	Description	Hourly rate
   Senior Manager-Digital Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$37-68
   Marketing Manager/Project Manager	A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more	$26-52
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • B2B Marketing
   • Emerging Technologies
   • Email Marketing
   • Google Analytics
   • Marketing Campaigns
   • Integrated Marketing
   • B Testing
   • KPIs
   • Digital Channels
   • Project Management
   • Paid Search
   • CRM
   • ROI

   Check all skills

   Responsibilities:

   • Manage advertising performance-base product generating ROI friendly leads for national brands and agencies.
   • Create quarterly marketing strategies and plans to achieve KPI's and deliver on sales plan.
   • Lead team of motivate individuals to create wireless equipment-centered B2B, B2C retail portal with stable buyers and revenue stream
   • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
   • Create, plan, and execute ecommerce B2B and B2C marketing schedules and strategies.
   • Include in this is the establishment of KPIs for each marketing channel that SAS participates in.

   More senior manager-digital marketing duties

3. Make a budget

   Including a salary range in your senior manager-digital marketing job description helps attract top candidates to the position. A senior manager-digital marketing salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a senior manager-digital marketing in South Dakota may be lower than in Virginia, and an entry-level senior manager-digital marketing usually earns less than a senior-level senior manager-digital marketing. Additionally, a senior manager-digital marketing with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average senior manager-digital marketing salary

   $105,167yearly

   $50.56 hourly rate

   ---

   Entry-level senior manager-digital marketing salary

   $77,000 yearly salary

   Updated January 23, 2026

   Average senior manager-digital marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$127,134	$61
   2	Virginia	$121,769	$59
   3	Michigan	$117,950	$57
   4	New Jersey	$116,649	$56
   5	Massachusetts	$115,328	$55
   6	Connecticut	$111,080	$53
   7	Illinois	$110,393	$53
   8	New York	$107,547	$52
   9	North Carolina	$107,087	$51
   10	Texas	$102,254	$49
   11	Kentucky	$99,843	$48
   12	Florida	$98,979	$48
   13	Washington	$96,551	$46
   14	District of Columbia	$95,059	$46
   15	Minnesota	$93,814	$45
   16	Maryland	$93,621	$45
   17	Pennsylvania	$89,001	$43
   18	Colorado	$86,923	$42
   19	Georgia	$82,293	$40

   Average senior manager-digital marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	The Walt Disney Company	$143,958	$69.21	77
   2	Starz	$129,581	$62.30	6
   3	Royal Bank of Canada	$127,668	$61.38	9
   4	Amazon	$127,212	$61.16	858
   5	PerkinElmer	$126,912	$61.02	21
   6	Five Below	$126,619	$60.87	3
   7	ServiceNow	$125,700	$60.43	58
   8	Takeda Pharmaceuticals U.S.A., Inc.	$125,596	$60.38	78
   9	Workday	$124,504	$59.86	7
   10	LinkedIn	$123,387	$59.32	29
   11	Freshdesk	$123,188	$59.23	22
   12	Edgewell Personal Care	$122,342	$58.82	20
   13	Florida Power and Light	$122,246	$58.77	4
   14	GLG	$122,012	$58.66	1
   15	Sysco	$119,797	$57.59	9
   16	Qualcomm	$118,013	$56.74	27
   17	Sprouts Farmers Market	$117,571	$56.52	3
   18	Audible	$115,708	$55.63	7
   19	OnDeck	$115,390	$55.48
   20	Thermo Fisher Scientific	$115,326	$55.45	79

4. Writing a senior manager-digital marketing job description

   A senior manager-digital marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior manager-digital marketing job description:

   Senior manager-digital marketing job description example

   Basic Qualifications
   
   * Bachelor's degree and at least 4 years' experience in product management/ business management in on-line technology OR a High School Diploma / GED and at least 7 years of experience in product management/business management in on-line technology.
   * At least 3 years' experience in consumer-facing online commerce
   * At least 3 years' experience in product marketing, product/program management, business development, or management consulting
   * Experience in one or more of the following areas of ecommerce: Content Tools and Processes, Search & Browse, SEO/SEM, or Cart and Checkout
   * Experience working with the product development lifecycle.
   * Experience developing and delivering presentations to various audience levels within an organization.
   * Experience with analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
   * Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
   * Experience in identifying operational issues and recommending and implementing strategies to resolve problems.
   * At least 2 years of direct leadership, indirect leadership, and/or cross functional team leadership.
   * At least 2 years of experience contributing to financial business decisions in the workplace.
   
   Preferred Qualifications
   
   * Bachelor's Degree in Computer Science or MBA.
   * Bachelor's degree and at least 6 years' experience in product management/ business management in on-line technology OR a High School Diploma / GED and at least 9 years of experience in product management/business management in on-line technology.
   * At least 5 years' experience in consumer-facing online commerce
   * At least 5 years' experience in product marketing, product/program management, business development, or management consulting
   * Experience in retail industry.
   * Basic level skills in SQL (build queries, add, modify, and delete data; create and maintain tables, query and update databases using SQL statements, etc).
   * Intermediate level skill in SQL (create complex queries using nested SELECT statements, simplify queries by creating new views, deleting and altering tables, using Boolean logic, working with NULL values, constructing queries, etc).

   Copy this example

   

5. Post your job

   To find senior managers-digital marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior managers-digital marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior managers-digital marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your senior manager-digital marketing job on Zippia to find and recruit senior manager-digital marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit senior managers-digital marketing, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior manager-digital marketing

   Once you've selected the best senior manager-digital marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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