Senior manager-digital marketing job description

Basic Qualifications

* Bachelor's degree and at least 4 years' experience in product management/ business management in on-line technology OR a High School Diploma / GED and at least 7 years of experience in product management/business management in on-line technology.
* At least 3 years' experience in consumer-facing online commerce
* At least 3 years' experience in product marketing, product/program management, business development, or management consulting
* Experience in one or more of the following areas of ecommerce: Content Tools and Processes, Search & Browse, SEO/SEM, or Cart and Checkout
* Experience working with the product development lifecycle.
* Experience developing and delivering presentations to various audience levels within an organization.
* Experience with analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
* Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
* Experience in identifying operational issues and recommending and implementing strategies to resolve problems.
* At least 2 years of direct leadership, indirect leadership, and/or cross functional team leadership.
* At least 2 years of experience contributing to financial business decisions in the workplace.

Preferred Qualifications

* Bachelor's Degree in Computer Science or MBA.
* Bachelor's degree and at least 6 years' experience in product management/ business management in on-line technology OR a High School Diploma / GED and at least 9 years of experience in product management/business management in on-line technology.
* At least 5 years' experience in consumer-facing online commerce
* At least 5 years' experience in product marketing, product/program management, business development, or management consulting
* Experience in retail industry.
* Basic level skills in SQL (build queries, add, modify, and delete data; create and maintain tables, query and update databases using SQL statements, etc).
* Intermediate level skill in SQL (create complex queries using nested SELECT statements, simplify queries by creating new views, deleting and altering tables, using Boolean logic, working with NULL values, constructing queries, etc).

Airtime is trailblazing new ways for groups to connect, interact, and experience a true sense of togetherness online. We are seeking a
Senior Digital Marketing Manager r eporting to the Head of Community Development , this person will help bring our brand and product vision to life by building out and managing our social media, blog, website, and other digital channel strategies. The ideal candidate is a natural storyteller with a love for visual and written content, is data and optimization obsessed, and thrives in an environment that celebrates collaboration. If you're seeking an exciting digital marketing role at a fast-paced startup and want to help put the "social" back into social media - we'd love to connect and chat! (We are targeting candidates from the USA -- with a focus on Los Angeles, CA, Sunnyvale, CA and Brooklyn, NY)
A bit about the role
Develop, implement, and manage digital marketing campaigns that bring our products and services to life in super creative and brand-accretive ways Spearhead content strategy across Twitter, IG, TikTok, LinkedIn, Facebook and other social channels Craft powerful written copy and work with our in-house designer for accompanying visuals Build and maintain an editorial calendar to ensure a consistent drumbeat of content across multiple social channels Drive SEO optimization for our website, landing pages, and blog content Develop full funnel reporting to test and optimize outreach tactics to effectively drive KPIs
A bit about you
5+ years of experience running digital marketing for a consumer and/or social product Equally comfortable crafting strategy as you are executing on tactics Have a great eye for new (and relevant) trends and able to jump on them quickly Must have strong copywriting skills Must be fluent in social media analytics tools and a strong sense for which metrics matter Strong cross-functional partner that brings people together and keeps stakeholders informed Experience bringing products to market in a way that brings the brand to life Bonus skills: Google suite, Figma, Canva, Adobe suite, Data and insight collection tools
A bit about Airtime
Airtime is the easiest place to talk to your friends and host your group chat using audio, video, text - or all three! Plus, our in-room reaction emojis and social games make it even more fun. Airtime works best with friends! Invite friends and add your contacts to really get the party started

Why you'll love it:
- Drop in any time. Seriously, any time! There's always something fun happening you can join in on.
- Choose how you show up: video, audio, or text.
- Make new friends who are into the same things you are and hang out in real time.
- Want to co-watch something with your friends? No problem! You can stream media in real-time.
- Keep the chat fun by using a variety of reactions, GIFs, stickers, and more.
- Create a space for your community. Whether it's a hobby, a talent, or a fandom, it's more fun to share it with others.
- Make your room public to keep the party going, or keep it private so you can spend some time with close friends.
Equity & Inclusion:
Airtime Media is an Equal Opportunity Employer. We recognize our employees are people with different strengths, experiences and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility.
#LI-GS1
#LI-Mid-Senior

#LI-USA

We're looking for an experienced digital marketing professional that is excited to shake up the world of digital collectibles, NFTs, and blockchain-based apps, games, and metaverses.

Are you ready to define and implement an entirely new digital marketing strategy, from scratch? Are you ready to attract new audiences and build a close-knit community? If so, join us at Quidd! We're the world's first marketplace for digital collectibles and the gateway for mainstream collectors to fall in love with NFTs.

You will be responsible for the company's overall digital marketing strategy, from acquisition to engagement through to retention and virality. As the resident in-house digital marketing expert, you will run everything end-to-end, from customer segmentation to value proposition and messaging to marketing execution across the lifecycle.

Launched in 2016, Quidd has a pre-existing community of millions of digital collectors, some of whom have been with us for over 5 years. However, we've never before built and executed a community-oriented digital marketing strategy.

This will be your mission -- to use marketing to build and strengthen the greatest community of digital collectors on the planet. To accomplish this, everyday you will work with a small, cross-functional team, including product managers, content marketers, social media managers, and merchandisers, putting you at the center of the action.

What You'll DoDefine a customer lifecycle experience across multiple channels and touchpoints; rollout, test, and optimize key campaigns across acquisition, engagement, retention, and referral stages Manage the planning, scheduling, execution, and optimization of key promotional campaigns across the lifecycle; campaigns will be one-off or transactional in nature Develop Quidd's first customer loyalty and referral program Research, develop, and rollout customer segmentation, testing messaging, and customizing the lifecycle based on collector activity Define and implement triggered, activity-based campaigns that are multi-channel (email, SMS, in-app) and designed to progress collectors along the funnel Design and optimize UX and functionality, inside and outside the product, by partnering with product managers and engineers and optimizing landing pages and on-boarding configurations Research, define, and implement a digital marketing tech stack, including evaluating external vendors and making recommendations on build-vs-partner decisions Track, evaluate, and report on internal campaigns, making recommendations for continuous improvement and optimization

Who You AreA marketing expert; you are a natural marketer with a proven track record of starting marketing programs and getting results A collector; you can inhabit the collector's mindset because you yourself collect (trading cards, memorabilia, rare books, sneakers, NFTs, etc) Super curious about NFTs; you've seen the headlines and gone further down the rabbit hole; you've researched some of the latest NFT projects and own an NFT or threeA hands-on doer; you can work alongside creatives and engineers in the design, development, and deployment of digital and content marketing campaigns A resilient sponge; small teams and startups aren't easy and there will be hazards along the way so you must be fortified and willing to learn...success will be more rewarding as a result

What You're Good AtStarting From Scratch; you can work with a blank canvas, imposing structure, frameworks, and processes to go from “0 to 1, and from 1 to 10”; you can create hypotheses, structure experiments, define and measure success, and iterate while testing-and-learning in a fast-paced environment Collaboration; you understand the need to pull product managers, engineers, and operations manager along with you to support your roadmap; you can build productive partnerships across the organization Communications; you are skilled in communicating cross-functionally across designers, marketers, and engineers; you can compile and deliver compelling presentations to the company and community
What You've DoneFunctional: a minimum of 5+ years managing digital marketing for a startup, technology company, or big brand Industry: personal and professional experience in marketplaces, collectibles, e-commerce, and/or crypto