0 selections
0 selections
Updated February 9, 2022
Average Senior Manager-Digital Marketing Salary
$98,000 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$47.24 hourly

Entry level Salary
$78,000 yearly
$78,000
10 %
$98,000
Median
$123,000
90 %
Calculator
Are you paid fairly? Get Your Salary Estimate

What is a Senior Manager-Digital Marketing's Salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$123,000$10,250$59
75th Percentile$110,000$9,167$53
Average$98,254$8,188$47
25th Percentile$87,000$7,250$42
10th Percentile$78,000$6,500$38

Average Senior Manager-Digital Marketing Salary By State

The darker areas on the map show where senior managers-digital marketing earn the highest salaries across all 50 states.

  • State View
  • County View
Average Salary:

Senior Manager-Digital Marketing average salary by State

StateAvg. SalaryHourly RateJob Count
Alabama$72,312$34.77388
Alaska$81,442$39.15115
Arizona$87,884$42.25865
Arkansas$76,826$36.94379
California$114,248$54.936,288
Colorado$84,043$40.411,035
Connecticut$96,396$46.34699
Delaware$99,800$47.98189
District of Columbia$112,973$54.31407
Florida$87,731$42.182,283
Georgia$82,336$39.581,702
Hawaii$100,840$48.48154
Idaho$80,257$38.59191
Illinois$108,267$52.052,091
Indiana$89,993$43.27649
Iowa$89,728$43.14385
Kansas$72,055$34.64410
Kentucky$77,540$37.28445
Louisiana$73,052$35.12301
Maine$82,974$39.89214
Maryland$87,189$41.921,031
Massachusetts$112,103$53.901,688
Michigan$96,597$46.44904
Minnesota$89,509$43.031,201
Mississippi$75,649$36.37206
Missouri$85,674$41.19618
Montana$85,511$41.11126
Nebraska$84,837$40.79298
Nevada$95,817$46.07297
New Hampshire$84,633$40.69296
New Jersey$114,690$55.141,147
New Mexico$81,840$39.35209
New York$101,849$48.972,674
North Carolina$98,074$47.151,425
North Dakota$93,054$44.74144
Ohio$98,219$47.221,244
Oklahoma$73,152$35.17231
Oregon$99,995$48.07761
Pennsylvania$100,370$48.251,794
Rhode Island$114,283$54.94302
South Carolina$92,227$44.34416
South Dakota$92,284$44.37145
Tennessee$76,983$37.01692
Texas$72,783$34.993,236
Utah$87,101$41.88822
Vermont$87,510$42.07107
Virginia$110,912$53.321,520
Washington$102,175$49.121,721
West Virginia$85,598$41.15156
Wisconsin$94,861$45.61786
Wyoming$81,679$39.27112

How much should you get paid?

Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

Highest Paying Cities For Senior Manager-Digital Marketing

0 selections
CityAvg. SalaryHourly Rate
San Francisco, CA$119,403$57.41
Newark, NJ$114,789$55.19
Washington, DC$113,014$54.33
Arlington, VA$112,976$54.32
Framingham, MA$112,193$53.94
Chicago, IL$108,809$52.31

How much does a Senior Manager-Digital Marketing make?

The average Senior Manager-Digital Marketing salary is $98,254 per year, or $47.24 per hour, in the United States. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $78,000 a year, while the top 10% makes $123,000. As most things go, location can be critical. New Jersey, Rhode Island, California, Massachusetts, and Virginia provide the highest Senior Manager-Digital Marketing salaries.

Average Senior Manager-Digital Marketing Salary Over Time

Compare salaries for individual cities or states with the national average.

    Senior Manager-Digital Marketing Salary By Year

    YearAvg. SalaryHourly Rate% Change
    2022$98,300$47.24+3.7%
    2021$94,600$45.47+1.9%
    2020$92,800$44.62+1.5%
    2019$91,400$43.94+0.8%
    2018$90,700$43.59+1.9%

    How Much Do Senior Managers-Digital Marketing Make In Different Industries?

    As we previously stated, Senior Manager-Digital Marketing salaries can vary depending on the industry. In fact, our data shows that Technology, Media, and Manufacturing companies tend to offer much higher salaries for Senior Managers-Digital Marketing. For example, Senior Managers-Digital Marketing make a whopping average salary of $102,458 while working for Technology companies. Meanwhile, other people in this field are making $92,550 at Media companies and $90,625 at Manufacturing companies. But Senior Managers-Digital Marketing may want to avoid working in the Finance industry as it offers the lowest average salary at $83,304.

    Highest Paying Industries For Senior Managers-Digital Marketing

    RankIndustryAverage Senior Manager-Digital Marketing SalarySenior Manager-Digital Marketing Salary Range
    1Technology
    $102,458
    $76k
    $113k
    2Media
    $92,550
    $76k
    $113k
    3Manufacturing
    $90,625
    $76k
    $113k
    4Finance
    $83,304
    $76k
    $113k

    High Paying Senior Manager-Digital Marketing Jobs

    Average JOB Salary by Field

    Senior Manager-Digital Marketing Salary
    Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
    Marketing Manager/Project Manager

    Avg. salary: $74,316

    A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
    Marketing And Operations Manager

    Avg. salary: $88,429

    A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
    Marketing Program Manager

    Avg. salary: $84,529

    The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
    Marketing Account Manager

    Avg. salary: $70,255

    A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
    Marketing Strategist

    Avg. salary: $77,553

    The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
    Marketing Supervisor

    Avg. salary: $69,404

    Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

    Average Salary By Related Field

    Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
    Marketing Manager/Project Manager$74,317$6,193$35.73260,099
    Marketing And Operations Manager$88,430$7,369$42.51201,271
    Marketing Program Manager$84,529$7,044$40.64241,602
    Marketing Account Manager$70,256$5,855$33.78230,375
    Marketing Strategist$77,553$6,463$37.29107,290
    Marketing Supervisor$69,404$5,784$33.3793,204
    Job Openings

    Find High Paying Jobs Near You

    0 selections
    0 selections

    Senior Manager-Digital Marketing Jobs You Might Like

    And if you're looking for a job, here are the five top employers hiring now:

    1. Microsoft Jobs (5)
    2. Adobe Jobs (4)
    3. Gap Jobs (3)
    4. AT&T Jobs (5)
    5. Audible Jobs (3)

    Which Companies Pay Senior Managers-Digital Marketing The Most?

    If you want to get paid the most as a Senior Manager-Digital Marketing, being employed by a company such as Stryker or Baxter International would be a smart choice, as they are the highest paying companies in this field. Additionally, companies like Adobe and Gilead Sciences also report highly competitive salaries for Senior Managers-Digital Marketing.

    Highest Paying Companies For Senior Managers-Digital Marketing

    RankCompanyZippia ScoreAverage Senior Manager-Digital Marketing SalaryAverage Salary
    1$117,134
    2$114,722
    3$109,714
    4$109,201
    5$108,366
    6$107,208

    And if you're looking for a job, here are the five top employers hiring now:

    1. Microsoft Jobs (5)
    2. Adobe Jobs (4)
    3. Gap Jobs (3)
    4. AT&T Jobs (5)
    5. Audible Jobs (3)

    How much should you get paid?

    Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

    Recently Added Senior Manager-Digital Marketing Salaries

    CompanyJobLocationDate AddedSalary
    FeathrSenior Digital Marketing ManagerNoma, FL01/26/2022$86,000
    Avispa TechnologySenior Account Manager-Digital Marketing (H)Atlanta, GA01/06/2022$90,000
    SlackSenior Marketing Manager, Self Service Paid Digital-SlackHillsboro, OR01/04/2022$99,200
    Salesforce.com, Inc.Senior Marketing Manager, Self Service Paid Digital-SlackHillsboro, OR01/03/2022$99,200
    Focus On The FamilySR Marketing Manager-Adventures In Odyssey & Digital ContentColorado Springs, CO01/03/2022$68,079
    The Hillman Group, Inc.Senior Digital Marketing ManagerBoulder, CO12/29/2021$125,000
    SalesforceSenior Marketing Manager, Self Service Paid Digital-SlackSan Francisco, CA12/25/2021$99,200
    SalesforceSenior Marketing Manager, Self Service Paid Digital-SlackSan Francisco, CA12/22/2021$99,200
    Publicis GroupeSenior Manager, Product Marketing-Digital Media Solutions/Adtech (Remote)Westminster, CO12/18/2021$107,000
    Publicis GroupeSenior Manager, Product Marketing-Digital Media Solutions/Adtech (Remote)Westminster, CO12/18/2021$107,000

    Average Senior Manager-Digital Marketing Salary by Demographic

    Senior Manager-Digital Marketing Gender Pay Gap

    male-income
    Male Income
    $99,239
    female-income
    Female Income
    $96,275
    GenderIncome
    Male$99,239
    Female$96,275
    Median Senior Manager-Digital Marketing Income by Race
    Asian Senior Managers-Digital Marketing have the highest average salary compared to other ethnicities. Black or African American Senior Managers-Digital Marketing have the lowest average salary at $96,399.
    $105,000
    $84,000
    $63,000
    $42,000
    $21,000
    $0
    White
    Black or African American
    Asian
    Hispanic or Latino

    Senior Manager-Digital Marketing Income by Race

    EthnicitySalary
    White$97,812
    Black or African American$96,399
    Asian$100,967
    Hispanic or Latino$96,585
    Average Senior Manager-Digital Marketing Salary by Education Level
    $110,000
    $88,000
    $66,000
    $44,000
    $22,000
    $0
    Master's Degree
    Bachelor's Degree
    Doctorate Degree

    Senior Manager-Digital Marketing Salary by Education Level

    EducationSalary
    Master's Degree$106,356
    Bachelor's Degree$96,275
    Doctorate Degree$108,469