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  • Senior Marketing Manager

    Hilton 4.5company rating

    Senior manager of marketing job in Washington, DC

    is virtual/remote (US Only) This is your chance to be part of an in‑house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Marketing Manager, you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Hilton Aruba & Westerly Commercial Team, you will report to the Commercial Director. Your projects will include the opening of The Westerly and the full relaunch of the Hilton Aruba. This relaunch will involve photo and video shoots, the resort Vanity site, developing PR and Social Media plans, and more. HOW WE WILL SUPPORT YOU Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as: Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount Paid parental leave for eligible Team Members, including partners and adoptive parents Mental health resources including free counseling through our Employee Assistance Program Paid Time Off (PTO) Learn more about the rest of our benefits (*************************************** At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate. **Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans. HOW YOU WILL MAKE AN IMPACT Your role is important and below are some of the fundamental job duties that make your work unique. What your day-to-day will be like: Driving execution of Hilton Aruba's marketing plans across digital, social, web, paid media, and on-property channels Manage content, campaigns, and creative assets to ensure brand consistency, market relevance, and commercial impact Monitor campaign performance, budgets, and timelines to improve results and maximize return on investment How you will collaborate with others: Responsible as the daily agency contact to ensure execution of the plan Identify strategic partnerships that support the hotel's positioning Partner with the Commercial Director to bring marketing strategies and positioning to life including annual budget and marketing plan Work with Hilton corporate teams (Brand, Destination, MEC) and external agencies to ensure aligned execution Coordinate with resort leadership, to support strategic meetings, reporting, and initiatives What deliverables you will take ownership of: Launch The Westerly at Hilton Aruba Caribbean Resort including completion of resort vanity site, marketing materials, PR activations, media and creator visits, and help plan resort opening event. All hotel marketing output including campaigns, websites, social channels, digital listings, and creative assets Performance recommendations to support business planning and commercial decisions Ongoing upkeep and optimization of brand site, vanity sites, third-party platforms, and visual content libraries WHY YOU'LL BE A GREAT FIT You have these minimum qualifications: Four (4) years of combined marketing, advertising, or e-commerce experience Experience creating, managing and analyzing integrated marketing campaigns through a lens of quality and detail Familiarity with some or all of the following: CMS, Social Media, OTAs, third party channel management Travel up to 20% It would be useful if you have: Luxury hospitality experience highly preferred Fluent in Portuguese, Dutch or Spanish Knowledge of marketing communication mediums including digital advertising, eCommerce, and social media Excellent written skills to produce internal/external sales and marketing communication Copywriting experience Digital analytics experience BA/BS/bachelor's degree WHAT IT IS LIKE WORKING FOR HILTON Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world‑class brands (************************************* . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more‑than 100-year history. Hilton is proud to have an award‑winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog (*********************************** and Instagram (***************************************** to learn more about what it's like to be on Team Hilton! We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant_Accommodation_and_Accessibility_Assistance-English-20***********253430519.pdf) if you require an accommodation during the application process. Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short- and long‑term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non‑birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre‑tax commuter benefit and our travel discount. The pay range for this role is $90,000 - $125,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE Job: Sales and Marketing Title: Senior Marketing Manager Location: null Requisition ID: COR015JU EOE/AA/Disabled/Veterans #J-18808-Ljbffr
    $90k-125k yearly 5d ago
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  • VP of Revenue Marketing & AI-Driven Growth

    Missionog

    Senior manager of marketing job in Washington, DC

    A leading risk intelligence provider in Washington, D.C. is seeking a visionary VP of Revenue Marketing to architect their global growth engine. The role involves full ownership of Owned/Earned channels while building a new Performance Marketing function. An ideal candidate has 10+ years in B2B SaaS marketing, a strong grasp of AI tools, and the ability to innovate on marketing strategies to ensure success across both Commercial and Government sectors. This is an opportunity to shape the company's approach and optimize growth strategies at scale. #J-18808-Ljbffr
    $127k-188k yearly est. 2d ago
  • Director, Education & Credentialing Strategy

    Kentucky Society of Association Executives Inc. 3.5company rating

    Senior manager of marketing job in Bethesda, MD

    A national health association is seeking a Director of Education and Credentialing to enhance educational offerings and oversee e-learning initiatives. This role involves managing the development of revenue-generating programs, guiding teams in developing learning strategies, and analyzing market needs. Candidates should possess a strong understanding of the healthcare system, project management experience, and familiarity with e-learning platforms. This position supports a hybrid work environment and offers competitive benefits. #J-18808-Ljbffr
    $121k-168k yearly est. 1d ago
  • Chief marketing and communications officer (CMO)

    American Physical Society 4.7company rating

    Senior manager of marketing job in Washington, DC

    The American Physical Society (APS) is a nonprofit membership organization devoted to advancing and diffusing the knowledge of physics through its outstanding research journals and scientific meetings, as well as its education, outreach, advocacy, and international activities. APS represents 50,000 members, including physicists in academia, national laboratories, and industry in the United States and throughout the world. Position Summary: The chief marketing and communications officer (CMO) provides visionary leadership for APS's global marketing and communications strategy. Partnering closely with the CEO and c-suite leaders, the CMO leads the development and execution of APS positioning and messaging, content marketing, and digital engagement strategies. The CMO ensures APS delivers clear, compelling, and consistent communications that amplify the voice of physics worldwide and drive revenue growth across membership, meetings, and publications in support of the Society's mission and strategic priorities. The CMO oversees all marketing, external and internal communications, media relations, and related digital strategy. This leader expands APS's reach and strengthens its brand across the global physics community, ensuring APS's story inspires action and engagement. The role centers on growing and engaging diverse audiences while deepening relationships with APS members, authors, and customers. The CMO is responsible for: Strategic direction, planning, and performance Develop, implement, and evolve an integrated, global, and digital communications, content, and marketing strategy that drives APS business priorities, grows revenue, supports mission, and enhances the Society's reputation and influence. In partnership with C-suite leaders, define and track key performance indicators aligned with APS strategic priorities. Translate APS's enterprise strategic priorities into a clear, integrated marketing and communications vision, supported by a multi-year transformation roadmap and a coordinated campaign planning framework that drives alignment, accountability, and execution across the organization. Leverage analytics and customer insight to inform strategy and connect marketing and communications activity to measurable engagement and business outcomes. Lead market analysis to identify new products and growth opportunities in partnership with APS business units. Monitor emerging trends in marketing, member engagement, and digital strategy, translating insights into innovative, actionable approaches. Brand and communications leadership Lead the development of all internal and external communications products, including websites, newsletters, press materials, social media, marketing campaigns, internal communications, and staff intranet. Own and evolve APS's enterprise positioning and messaging framework to ensure clarity, consistency, and alignment across audiences, channels, and business lines in support of the Society's mission and strategic priorities. Lead and inspire the team to create mission storytelling - translating science and purpose into compelling external narratives. Foster strategic partnerships with scientific societies, institutions, agencies, and global organizations to advance shared goals and extend APS's global reach and visibility. Oversee APS crisis communications ensuring alignment with supporting frameworks and decision trees adopted by APS governance and leadership. Digital engagement and experience Set and lead APS's content strategy, ensuring all digital and other content across APS's website and social media platforms, publications, meetings, and membership collateral, advances organizational goals, engages global audiences, and reflects APS's mission and brand voice. Establish and oversee content governance and workflow frameworks that define ownership, decision-making, and quality standards across marketing, communications, and web production teams, ensuring a unified and consistent user experience. Foster innovation and integration across channels, aligning storytelling, digital experience, and marketing initiatives to deliver cohesive, accessible, and dynamic content that elevates APS's global reach and reputation. Lead the development and execution of a comprehensive digital engagement roadmap that enhances the customer experience across all digital touchpoints. Partner with the CIO to drive APS's digital transformation, ensuring cohesive, engaging, accessible, and personalized experiences across all customer-facing platforms. Lead APS's search and discovery strategy, including SEO and emerging discovery channels, to improve the visibility, accessibility, and impact of APS content across global audiences and platforms. Audience and customer growth Use analytics, segmentation, and lifetime value models to improve member and author acquisition, retention and engagement, embedding customer-centric insight into APS's growth and engagement strategies. Own audience and customer lifecycle strategy across members, authors, and customers-driving coordinated acquisition, engagement, retention, and long-term value across APS programs, products, and touchpoints. Lead initiatives that harness data analytics and customer insights to personalize communications, optimize marketing strategies, and deepen engagement and retention. Leadership and management As a senior leadership team member, provide operational, cultural, and behavioral leadership. Foster internal and external relationships to advance strategy and strengthen the APS brand. Provide strategic direction and ensure mentorship and professional development across the communications and marketing team. In partnership with C-suite partners, track agreed-upon key performance indicators, ensuring alignment with APS strategic priorities. Oversee the department's budget responsibly, aligning resources with strategic priorities and organizational goals. Build effective working relationships with the APS Board, using engagement as an opportunity to pressure-test ideas, deepen understanding of audience needs, refine strategic priorities, and provide guidance and direction on effective leadership communications. Education: Bachelor's degree or equivalent experience preferred. Experience and qualifications: 15+ years of progressively responsible experience in communications, marketing, digital and digital engagement, including enterprise-scale strategy and transformation leadership. 5+ years in a senior leadership role with responsibility for strategy, teams, and budget oversight. Demonstrated expertise in leveraging digital marketing, data, analytics, and marketing technology (e.g., CRM, CDPs, Campaign Activation) to drive insight, engagement, and growth. Proven ability to interpret and operationalize an organization's mission and strategic vision-setting clear direction and aligning global marketing and communications efforts to deliver measurable impact. Demonstrated experience leading enterprise reputation management strategy, ensuring proactive monitoring, timely response to emerging issues, and consistent reinforcement of APS values. Demonstrated experience in audience development and engagement, including managing member, author, and B2B and B2C customer lifecycles to drive long-term value and participation. Experience in membership or scientific organizations, and with global research publications, is a plus. Exceptional storytelling, writing, and editing skills across diverse media platforms. Proven track record in building community and enabling multiple paths for engagement among groups and between individuals. Strong collaborative skills and proven ability to work with a variety of stakeholders. Commitment to APS core values in leadership and communication practice. Location of work: Remote-first model with the CMO associated with the APS offices in the Washington, DC metro area. Regular and frequent travel to College Park, Maryland; Hauppauge, New York; and Washington, DC, offices. Travel: Up to 20% travel to business meetings and industry events, and may include international travel. Salary: The salary range for this position takes into account various factors influencing compensation decisions, such as skill sets, experience, training, and other business and organizational requirements. The salary listed within the specified ranges considers relevant experience. Our compensation philosophy at APS aims to maintain salaries at the midpoint of the market. As a result, we typically hire within the target starting range. Exceptional, rare cases may merit reviews above target starting range for specialized or niche skills aligned with strategic operational goals. Hiring range: $276,532/year - $376,774/year (USD) Target starting range: $276,532/year - $307,641/year (USD) This is us: Help us achieve our mission of advancing and diffusing the knowledge of physics for the benefit of humanity, promote physics, and serve the broader physics community. Our core values: Scientific Method Trust, Integrity, and Ethical Conduct Equity, Diversity, and Respect Collaboration Education and Learning Speaking Out Amazing 2026 benefit offerings: APS offers a competitive package of benefits, including health and wellness, retirement savings and planning services, and professional development. APS respects work/life balance and offers generous time off. An overview of senior leadership benefits is provided in a separate document. The American Physical Society is an affirmative action and equal opportunity employer. It is the policy of American Physical Society not to discriminate or allow the harassment of employees or applicants on the basis of race, religious creed, immigration status, alienage or citizenship, religion, color, ethnicity, sex, national origin, age, disability, marital status, familial status, protected veteran status, protected military status, physical or mental disability, sexual orientation, gender identity, genetic information, predisposing genetic characteristics, ancestry, domestic violence victim status or any other characteristic protected by law with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job. This policy applies to all jobs at APS. The American Physical Society is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please contact APS Human Resources at **********. The “Know Your Rights: Workplace Discrimination is Illegal'' poster, prepared by the U.S. Equal Employment Opportunity Commission (EEOC), provides an overview of several laws that protect you from discrimination on the job, and several rights are afforded to you by these laws. The “Pay Transparency Non Discrimination Provision,” prepared by the U.S. Office of Federal Contract Compliance Programs (OFCCP), provides an overview of several protections implemented to protect individuals working under federal contracts from discrimination when inquiring about or discussing compensation; these protections apply to all employees and applicants. The APS has a "remote first" concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. #LI-SB1 For additional inquiries regarding this role, please contact Shadè Bacote, Head of talent acquisition & design, at **************. #LI-SB1 #J-18808-Ljbffr
    $276.5k-376.8k yearly 3d ago
  • Director, Education & Credentialing Strategy

    Tennessee Society of Association Executives 3.4company rating

    Senior manager of marketing job in Bethesda, MD

    A leading health-focused organization located in Maryland is seeking a Director of Education and Credentialing to lead educational initiatives and oversee e-learning strategies. Candidates should have an understanding of the healthcare system, experience with e-learning, and strong project management skills. This role offers market-competitive compensation, a hybrid work environment, and a commitment to innovation and collaboration. #J-18808-Ljbffr
    $120k-166k yearly est. 1d ago
  • SVP, Chief Marketing Officer

    Penfed Credit Union

    Senior manager of marketing job in McLean, VA

    PenFed is hiring an SVP, Chief Marketing Officer to work onsite at our Tysons, Virginia location. The primary responsibility of this role is to drive PenFed's growth by leading an integrated, data-driven, and digitally enabled marketing organization. SVP, Chief Marketing Officer will oversee brand strategy, public relations, digital marketing, social media, analytics, personalization, and omni-channel member acquisition and engagement across all Deposits, Lending, Mortgage, Cards, and Wealth products. This position is responsible for developing and executing strategies that will enhance the overall image and reputation of PenFed; and clearly articulating those strategies to all stakeholders including leadership, employees, the media, industry influencers, members, community leaders, and the public. The SVP, Chief Marketing Officer, will ensure that PenFed.org, the brand's digital front door, delivers seamless, personalized, and measurable experiences for members and prospects. The role blends strategic leadership, creativity, and technological fluency, leveraging AI, automation, and analytics to optimize performance, reduce acquisition costs, and enhance member lifetime value. Equivalent combination of education and experience is considered. Bachelor's Degree required in Marketing, Research, Business, Economics, Computer Science, Statistics, and Business Analytics required. Master's Degree or MBA preferred. Minimum of twenty (20) years' experience in Marketing. Minimum of five (5) years' experience at the Vice President level, preferably in a financial services environment. Knowledge and experience within the financial services industry. Data Analytics & propensity modeling skills. Works closely with the IT/UX team to create viable data solutions for the marketing department. Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques. Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports. Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines. Strong organizational skills, ability to multi-task, meet deadlines and manage priorities. Knowledge of AI, CRM and marketing technology solutions including Salesforce, Adobe Experience Manager, Campaign and Adobe Cloud services. Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable. Supervisory Responsibility This position will supervise employees. Licenses and Certifications There are no additional licenses and/or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call is required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned. Provide overall vision and leadership to PenFed's marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture. Provide overall vision and leadership to PenFed's marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture. Develop and execute PenFed's enterprise marketing strategy to drive loan and deposit growth, membership acquisition, and brand differentiation. Develop, leverage, and govern AI-enabled marketing capabilities for creative content, acquisitions and workflows. Partner with business line leaders (Deposits, Lending, Mortgage, Cards, and Wealth) to align marketing investment with business goals and ROI. Work closely with PenFed's lending and banking teams to optimize new member targeting. Collaborate with others to uncover and develop innovative opportunities that leverage the company's assets and support revenue goals. Oversee regional marketing programs to strengthen PenFed's presence and performance in priority markets. Develop a strategic review of the brand to ensure strength and consistency. Continue to build brand awareness, relevance, and reputation. Drive a fully integrated marketing strategy by developing best-in-class digital marketing and social media capabilities. Lead the digital marketing ecosystem - SEM, SEO, LLMs, programmatic, social, and affiliate marketing to maximize reach, conversion, and cost efficiency. Ensure a consistent, omni-channel digital experience across web, mobile, contact center, and branch interactions. Manage ongoing research to support, validate and define customer segmentation, insights, competitive positioning, department/category strategies and other business needs. Own and optimize PenFed.org as a best-in-class financial services website focused on personalization, usability, accessibility, and conversion optimization. Determine the Return on Investment (ROI) and evaluate the effectiveness of PenFed marketing campaigns and initiatives. Define and oversee full analytic lifecycle to improve pull-through. Create innovative data visualizations that translate complex data into clear, concise takeaways. Effectively and efficiently manage the marketing budget to drive measurable results. Enhance meaningful relationships with community members, regulators, media and key influencers, to strengthen market presence and to advance PenFed's identity. Integrate marketing across all channels-digital, branch, contact center, email, direct mail, and partnerships to ensure consistent, member-centric experience. Collaborate with Product, Digital Experience, and Member Experience teams to deliver seamless acquisition and onboarding journeys. Analyze and execute media buying and reporting. Partner with IT to actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur. Lead transformation efforts as necessary. Helps safeguard PenFed's computer and IT systems by monitoring staff adherence of all security policies and related training for individuals managed by this role. Take appropriate action working with IT Security and HR when necessary to address any security breaches. Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at ************. #J-18808-Ljbffr
    $139k-233k yearly est. 3d ago
  • Director, Policy Strategy & Research Excellence

    Hispanic Alliance for Career Enhancement 4.0company rating

    Senior manager of marketing job in Washington, DC

    A national healthcare advocacy organization in Washington, D.C. is looking for a Senior Policy Director to guide and execute their policy research agenda. The role involves strategic leadership, overseeing high-impact research, and engaging with key stakeholders to influence healthcare policy. Candidates should have over 12 years of experience in government relations within healthcare and a strong background in political science. This position offers a competitive salary and comprehensive benefits. #J-18808-Ljbffr
    $105k-141k yearly est. 5d ago
  • Director of Compensation & Benefits Strategy

    Finden Search

    Senior manager of marketing job in Washington, DC

    A leading HR consulting firm is seeking a Director of Compensation and Benefits in Washington, D.C. This role will establish and execute compensation strategies to attract and retain talent while ensuring compliance with regulations. The ideal candidate has over 10 years of experience managing compensation and benefits, strong analytical skills, and proficiency with HR software. This position plays a crucial part in shaping employee engagement and satisfaction through competitive compensation packages. #J-18808-Ljbffr
    $110k-151k yearly est. 2d ago
  • Senior Director, Marketing, Generic Medicines

    The U.S. Pharmacopeial Convention (USP 4.8company rating

    Senior manager of marketing job in Rockville, MD

    Description Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health. USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds-regardless of background-to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. Brief Job Overview The Sr. Director, Marketing, Generic Medicines will drive a strategic growth strategy for USP standards and solutions in line with USP revenue growth goals. This role is responsible for understanding the Generic Medicines market, and target customer dynamics to shape strategies and plans that successfully deliver revenue and KPI goals. This includes co-leadership of program unit teams with Science colleagues and development of Annual Plans, Marketing plans and Go-to-Market strategies that align with USP 2030 strategy. The incumbent will be responsible for managing a comprehensive portfolio of products and driving portfolio solutions, and new product roadmaps that meet customer needs. This role will also oversee development and execution of marketing campaigns including positioning, messaging, budgets and key project initiatives that align with plans. In addition, this candidate will use data and analytics to monitor quarterly performance against key metrics and adjust accordingly to identify new opportunities and achieve growth goals. The ideal candidate is a visionary leader with deep expertise in pharma marketing, a strong grasp of scientific and technical information, and proven success in managing cross-functional teams. This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also be responsible for the growth and development of direct reports and key staff members. This role will lead a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn drive USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills. How will YOU create impact here at USP? As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Additionally, USP's People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments. The Sr. Director, Marketing, Generic Medicines has the following responsibilities to: Define long-term vision and growth strategy for USP standards and solutions that address the Generic Medicines Industry and align with USP growth goals. Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders. Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams. Work closely with Science, Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints. Oversee campaign strategies, tactics and calendars that drive product portfolio performance and that amplify the value of the USP brand. Collect data, insights and conduct market research and analyses, to identify opportunities and to inform marketing decisions. Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance. Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders. Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement. Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance. Deliver impactful presentations and regular reports to key stakeholders and leadership team. Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience: Bachelor's degree in business, Marketing, Life Sciences or a related field. 12 or more years of experience in marketing, brand management in pharma, life science, dietary supplement, food, or related field. At least ten (8) years of experience leading and supervising direct reports and staff including cross-functional team leadership. Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others. Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals. Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences Additional Desired Preferences Master's degree in Business Administration or a related field, or equivalent relevant experience. Deep knowledge of the pharmaceutical industry. Experience with B2B and B2C Supervisory Responsibilities 2 direct reports Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Compensation Base Salary Range: USD $202,000 - 262,150 annually. Target Annual Bonus: % Varies based on level of role. Individual compensation packages are based on various factors unique to each candidate's skill set, experience, qualifications, equity, and other job-related reasons. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (**************************** notice from the Department of Labor. Job Category Sales & Marketing Job Type Full-Time #J-18808-Ljbffr
    $202k-262.2k yearly 3d ago
  • Director of FP&A: Strategy, Forecasting & Growth

    Carey International 4.3company rating

    Senior manager of marketing job in Alexandria, VA

    A leading financial services firm in Alexandria is seeking a Director of Financial Planning & Analysis to drive key financial processes and provide analytical support to the executive team. The ideal candidate will have over 7 years of experience in FP&A, strong leadership skills, and the ability to translate corporate strategy into actionable financial plans. A Master's degree is preferred. This role offers competitive compensation and opportunities for career advancement. #J-18808-Ljbffr
    $122k-160k yearly est. 1d ago
  • Director of Sales and Marketing

    Northwood Hospitality LLC 4.5company rating

    Senior manager of marketing job in Washington, DC

    The Darcy is an eclectic, 226-room boutique hotel in Washington DC, providing chic accommodations, distinctive dining, and over 7,000 square feet of meeting and event space. Classically American but with a European sensibility, The Darcy offers an authentic, original, and local experience that allows our guests to immerse themselves in the community. The Darcy is located on Scott Circle in downtown Washington, DC, just half a mile from both the lively Dupont Circle and historic Logan Circle. Shops, restaurants, bars, clubs, theaters, galleries, museums and other Washington DC attractions abound on nearby 14th and U streets. The Darcy is a polished team empowered to create remarkable local experiences with a dash of fun! We always take ownership, act with integrity and foster infectious pride to bring out the best in all of us! Overview: To provide central directional leadership in the development of a comprehensive integrated sales and marketing program to fulfill the mission and long-term strategic plan of the property. The Director of Sales and Marketing is responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, room sales, food & beverage sales, and for managing all public relations, promotions and advertising efforts to optimize profit potential and further enhance the property's image. This effort encompasses the full design and execution oversight of sales initiatives, brand management, market research, market communications, advertising, media relations and public affairs initiatives outlined in the property business plan. In addition, this position is required to provide continued enhancement of the property culture in accordance with property standards. Maintain effective relationships with all employees throughout the property in order to provide a strong, supportive and objective environment. Coach, mentor, cultivate and motivate a team of professionals to effectively optimize profit for the hotel. Represent the sales & marketing team at the Executive Committee meetings and work with the operations team when needed. Upward repositioning of the Hotel as a leader in corporate, government & diplomatic travel, a meeting and leisure venue and the “preferred choice' among corporations, travel business partners and consumers. Build annual group rooms backlog and secure high rated corporate and preferred accounts. Provide strong sales and marketing leadership and build trust internally and across organizational boundaries. Maximize NWH infrastructure, brand, marketing services, distribution channels and optimize revenue to achieve market penetration goals. Duties & Responsibilities (include, but are not limited to): Develop long-term business strategy and objectives to support integrated and competitive sales and marketing positioning. Direct the translation of the property strategic plans into key alignment of short-and long-term goals. Development of key business initiatives, such as entry into new market segments to include the consideration and development of new tradeshows and events that create visitor demand. Evaluate operational issues to determine productivity and other indicators of effective use of manpower, materials, energy, capital, and assets. Ensure communications are coordinated to support sales plan objectives and meet organizational expenditure requirements. Develop sales strategies for improvement based on market research and competitor analyses. Provide leadership in the development of affiliations and partnerships. Maintain a business management system built upon a framework of measurement, information, data and analysis. To ensure that deployment of plans will effectively transmit and achieve requirements. To enforce all property standards, policies, and procedures with property associates and maintain confidentiality of all guest and property information and data. To effectively model and maintain property mission statement and core values. Be able to effectively plan and implement processes and procedures necessary to ensure effective employee relations, customer satisfaction and achievement of budgeted property revenues. Ability to effectively complete all information contained in this without direct supervision. Build relationships with key third party vendors such as Public Relations and Advertising agencies and provide strategic direction. Ability to influence and foster relationships with key political community figures and organizations. Ability to lift, push or pull twenty pounds in order to fulfill job duties and assist throughout the property. Ability to endure physical movements in carrying out job duties. Essential Job Functions Maintain consistent knowledge of property features/ services and hours of operation and anticipated levels of business. Maintain complete knowledge of and compliance with all property policies and procedures. Ensure all corporate deadlines are satisfied relating to monthly, quarterly and annual reporting needs. Attend meetings as deemed necessary by the General Manager and Corporate office. Participate in property-wide leadership and culture development programs. Report to and interact with General Manager and Corporate staff promoting proper relations between all parties. Act in a consultative capacity to the General Manager and other members of the Executive Committee on sales/marketing issues, provide advice and guidance to ensure optimal marketing effectiveness, confer with department managers to continually develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts. Foster relationships and provide strategic direction to key third party vendors such as Public Relations and Advertising agencies. Foster relationships with key political community figures and organizations. Organize and direct all sales and marketing efforts towards attainment of property and company objectives and operational goals. Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product responses, delivery systems and methods for measuring and evaluating results. Prepare, develop and execute all marketing plans to provide direction and specific plans of action. Plan, manage and evaluate all financial aspects of the sales/marketing efforts throughout the property to ensure cost effectiveness and optimal utilization of resources. Ensure that accurate and current marketing and sales related data is readily available to support and document decision-making processes. Support, as necessary, all direct sales efforts of the sales and marketing team to include sales trips, off-property functions and customer entertainment. Maintain current job descriptions for all department positions. Ensure the integrity of the property's mission statement, core values and culture through consistent involvement with all aspects of the property. Complete and maintain accurate, objective and timely performance reviews for all employees in the department. Provide regular, objective and detailed feedback to each executive committee member in order to maintain an environment of continuous improvement. Coach and counsel employees, supervisors, managers and executive committee members regarding consistent application of sales, customer service and culture implementation. Develop, plan and implement departmental orientation programs for all new employees. Monitor and ensure that departmental areas are kept clean and organized at all times. Develop and implement annual goals, objectives and budgets for the Sales & Marketing department. Monitor all security and life safety policies and procedures making recommendations for changes according to law or improved application. Serve as a member of the property executive committee. Required Qualifications Prior hotel sales and marketing experience at an independent property. Five years experience as a manager within the Sales & Marketing department. Ability to think strategically, analytically and creatively. Strong knowledge of tourism industry, leisure, convention and incentive group markets including customer segmentation, distribution systems, and negotiation. Knowledge of development and distribution strategies of all types of marketing communications materials including: advertising, collateral, audiovisual. Extensive knowledge of database marketing techniques and applications. Knowledge of public affairs and media relations strategies and techniques. Knowledge of general business, legal, and management practices, including leadership experience in coaching, mentoring, challenging and enabling employees to successfully meet objectives and goals. Ability to make effective, persuasive public and written presentations. Ability to respond effectively to quickly changing priorities and responsibilities. Ability to absorb and manage workload requiring irregular evening and weekend work hours and out-of-town travel. Excellent written and verbal communication skills and the ability to utilize them effectively in English with guests, peers and associates. Ability to work under stressful conditions and balance multiple commitments simultaneously. Strong customer service aptitude. Understanding of budgetary and fiscal responsibility within the department. Familiarity with all operational areas of the property. Perform any other job-related duties as assigned. Desirable Qualifications Computer literacy and the ability to utilize, Delphi, Word, Excel and department specific programs. Desire to progress within the hospitality industry. Sales & Marketing certification. College graduate in sales and marketing or equivalent industry experience. Prior experience as a Director of Sales & Marketing in Washington DC market. Compensation/Job Classification $130,000 - $150,000 annually (depending on qualifications and experience) Full-Time Position Salaried Benefits At Northwood Hospitality, LLC, we value our team members and are committed to providing a comprehensive and competitive benefits package that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you! For your physical and mental wellness, we offer competitive health insurance programs geared to you and your family's needs as well as vacation, sick, and holiday benefits. For your financial wellness, Northwood Hospitality, LLC provides a wide array of coverage, including supplemental, spousal and child life insurance and short and long-term disability. In addition, our 401(k) Savings Plan with matching funds, and discounts for hotel room discount programs provide additional incentives for choosing Northwood Hospitality, LLC as the employer of your future. Northwood Hospitality, LLC is an equal opportunity employer. We are dedicated to ensuring that all of our decisions regarding all aspects of the employment relationship are in accordance with our principles of equal opportunity. It is the Company's policy that, in exercising our management responsibilities, we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristics or status protected by applicable state or local law. Northwood Hospitality Diversity & Inclusion: The Company recognizes the value and importance of a diverse workforce and will continue to identify and attract a workforce of the best available talent at every organizational level. As the Company grows and expands, we remain committed to maintaining our workplace diversity, allowing us to maintain our leadership in the industry. Apply Today. Join a team that brings out the best in each other. Create memorable local experiences with a dash of fun-at The Darcy. Source: Northwood Hospitality #J-18808-Ljbffr
    $130k-150k yearly 5d ago
  • Director of Content Strategy

    Shatterproof 3.8company rating

    Senior manager of marketing job in Washington, DC

    Job Details Department: Marketing & Communications Direct Reports: Social Marketing Strategist, Staff Writer, Multimedia Designer Travel Required: 15% Term: Full-Time Salary: $120,000-$135,000 About Shatterproof Shatterproof was founded in 2013 to fill the gap for a well‑funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. We know there are science‑based solutions that can prevent and treat this disease, and we are committed to what research has proven to be effective. We have identified three priority pillars: transforming addiction treatment, ending addiction stigma, and educating and empowering communities. Transforming Addiction Treatment: Shatterproof is transforming the U.S. healthcare system for the more than 40 million Americans living with a substance use disorder (SUD). Like anyone suffering from a disease, those with this disease deserve access to treatment that is based on science, complemented by a supportive recovery community, both free of shame and stigma. Removing barriers to lifesaving treatment is a core mission focus of Shatterproof. Ending Addiction Stigma: Shatterproof's National Stigma Initiative replicates the success of other transformational social movements-such as HIV/AIDS activism, cancer awareness, and marriage equality-in catalyzing the change needed to create a more tolerant, more compassionate, and healthier future. We are committed to creating solutions that are adept at changing attitudes and behaviors and ultimately closing SUD treatment gaps and health inequities for historically disadvantaged populations who experience compounded discrimination and bias. Supporting and Empowering Communities: Shatterproof is committed to educating and empowering our families and communities nationwide by providing supportive and evidence‑based resources related to prevention, treatment and recovery from addiction. Learn more in our 2024 Return on Investment Report. About the Role The Director of Content Strategy leads Shatterproof's storytelling and content ecosystem across organic digital and owned platforms. Reporting to the Vice President of Marketing & Communications, this role is responsible for shaping and executing the organization's editorial and content strategy-ensuring that every message, campaign, and story reinforces Shatterproof's mission, brand, and values. This leader will oversee content planning, social strategy, writing, and creative production, guiding a multidisciplinary team to deliver cohesive, data‑driven narratives that engage audiences, elevate our leaders' voices, and advance organizational goals. Key Responsibilities Content Strategy & Leadership Develop and implement Shatterproof's integrated content strategy across digital, social, and print channels. Lead and mentor a creative team (social, writing, design) to produce high‑quality, cohesive, and mission‑aligned content. Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling. Collaborate with internal teams to ensure content reflects Shatterproof's strategic priorities and amplifies impact across programs, development, and policy. Ensure all content aligns with brand standards, voice, tone, and messaging framework. Foster a collaborative, high‑performance creative culture that balances storytelling, innovation, and accountability. Social & Digital Content Oversee organic social media strategy and execution (through the Social Marketing Strategist), ensuring alignment with campaign and organizational goals. Guide content development for Shatterproof's priority platforms- including LinkedIn, TikTok, Meta properties, and YouTube-driving growth, engagement, and community building. Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies. Ensure all digital content reflects data‑driven insights and best practices for audience engagement and accessibility. Editorial & Storytelling Oversee the production of blogs, reports, newsletters, and web content that clearly communicate Shatterproof's mission and impact. Work closely with the Staff Writer and Multimedia Designer to translate complex information- including data and research-into compelling and accessible narratives. Contribute directly to content creation and production as needed, including writing, editing, or managing assets during key campaigns, high‑volume periods, or rapid‑turnaround moments. Ensure all website content, statistics, and references are regularly reviewed and updated to reflect the latest evidence‑based data. Partner with internal subject matter experts to ensure accuracy, relevance, and consistency in all materials. Executive Visibility Support the Vice President of Marketing & Communications in executing Shatterproof's executive visibility efforts, ensuring leadership communications reflect organizational priorities and brand voice. Draft and edit LinkedIn posts, blogs, talking points, and other written materials on behalf of the CEO, and senior executives as needed. Coordinate content and creative support for executive presentations, speaking engagements, and organizational announcements. Partner cross‑functionally to ensure executive messaging is consistent across internal and external channels. Measurement & Insights Establish and track KPIs for content performance, including engagement, reach, and conversions. Produce monthly and quarterly reports summarizing key insights and recommendations for optimization. Continuously refine content strategy based on analytics, testing, and emerging digital trends. Qualifications 6-10 years' experience in content strategy, editorial management, or digital storytelling, ideally within a mission‑driven or public health organization. Proven success leading cross‑functional creative teams and managing content production across multiple platforms. Exceptional writing and editing skills with the ability to translate complex issues, research and data into accessible, emotionally resonant stories. Strong understanding of digital and social media best practices, content analytics, and audience engagement strategies. Experience managing creative workflows, editorial calendars, and brand standards. Demonstrated ability to use content to drive measurable impact-awareness, engagement, and conversion. Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout Social, etc.). Experience using Airtable (or similar project management and content planning tools) to manage workflows, editorial calendars, and cross‑departmental collaboration preferred. #J-18808-Ljbffr
    $120k-135k yearly 2d ago
  • Marketing Director - Digital Products

    Information Technology Senior Management Forum 4.4company rating

    Senior manager of marketing job in Washington, DC

    Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. THE IMPACT YOU WILL MAKE The Marketing Director - Digital Products role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities: Digital Product Strategy and Management Lead the strategy, vision, delivery, and performance of front-end digital products, including FannieMae.com, ensuring they meet business goals and evolving market needs. Oversee end-to-end product management - from concept through launch and ongoing optimization. Build annual strategic plans and roadmaps that advance enterprise and line-of-business objectives. Maintain a multi-year strategy for customer-focused digital experiences that increase engagement across the digital ecosystem. Develop intuitive, compliant, and personalized experiences for business partners in collaboration with digital experience and analytics teams. Own the digital content strategy to ensure consistent messaging across channels and maximize SEO/AEO impact. Monitor performance by audience and objective, using insights to drive enhancements. Lead the full strategy for all corporate websites. Cross-Functional Collaboration Cultivate strong relationships with key stakeholders to inform strategy, gain alignment, and drive cross-organizational buy-in. Partner with Technology and Marketing leadership to ensure talent, capacity, prioritization, and capabilities support strategic goals. Collaborate with Marketing and DMT leaders to integrate user feedback, journey mapping, tagging, and taxonomy into the digital strategy. Audience and Trends Expertise Lead the creation and continuous improvement of data-driven customer journeys. Champion the voice of the audience and enterprise in prioritization, design decisions, and strategic discussions. Use insights, testing, and analytics to uncover friction points and opportunities. Communicate the measurable business impact of digital initiatives to stakeholders and partners. Regularly conduct and share competitive and market analyses and apply learnings to business decisions and roadmaps. Stay current on digital experience, marketing technology, and industry trends, including emerging AI applications. Team Leadership and Capacity Planning Build, lead, and develop a team of digital product owners and analysts while coordinating with cross-functional partners in the Business Lines, Marketing, Technology, Design, Analytics, Compliance, and Legal. Coach and mentor team members to drive high performance and best-in-class execution. Align teams around clear goals, outcomes, and execution standards. Oversee vendor and partner relationships as needed. THE EXPERIENCE YOU BRING TO THE TEAM Minimum Required Experiences 8 years of experience in digital product management within financial services or similarly complex/regulated industries, including work transforming digital solutions with marketing technology. Proven ability to build and lead digital product teams and deliver large-scale, cross-organizational initiatives with multiple complex workstreams. Prior experience managing a digital marketing ecosystem with a deep understanding of the impact of a strong content strategy. Demonstrated experience coaching and managing a team. Strong analytical skills with deep understanding of performance metrics and data storytelling (e.g., Google Analytics). Ability to understand and represent audience needs, pain points, and motivations. Proven influence with senior leaders and success driving cross-functional alignment. Can explain complex concepts in simple ways to varying audiences. Hands-on experience with marketing technology stacks, emerging AI capabilities, and connecting those technologies to strategy. Solid understanding of SEO and content strategy. Comfort working in an ambiguous environment and leading as a change agent. Bachelor's degree or equivalent experience. Desired Experiences Master's degree preferred. 10+ years of digital product management experience in financial services or other complex/regulated environments. Experience managing multi-million-dollar budgets. Familiarity with Agile methodologies and modern product development practices. Track record of developing and executing strategies for websites or digital solutions that drive sales and strengthen customer relationships. 5+ years of experience leveraging digital experience platforms (e.g. Acquia, Drupal, Google Analytics Suite, and Salesforce Marketing Cloud). Marketing - Digital Marketing - Director Target Pay Range: $175,000 - $239,000 a year. Qualifications Education: Bachelor's Degree (Required), Master's Degree The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote. Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form. The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here. Requisition compensation: 175000 to 239000 #J-18808-Ljbffr
    $74k-109k yearly est. 3d ago
  • Associate Director, Email Marketing

    Media Cause

    Senior manager of marketing job in Washington, DC

    Media Cause is an award‑winning, mission‑driven marketing and fundraising agency that helps nonprofits grow and accelerate their impact. We take a people‑first approach to developing powerful creative, scalable growth strategies, and targeted communications that connect with individuals across their entire supporter journey: from awareness and recruitment to fundraising and advocacy, and every touchpoint in between. As of 2025, Media Cause consists of 50+ full‑time employees along with a network of talented consultants. We have offices in Washington DC, Atlanta, and San Francisco, as well as many team members who work remotely on a permanent basis. Our agency has grown in size every year since our founding, landing on the Inc. 5000 list for the fastest‑growing private companies in America three times. We have built a strong business, although impact will always be our North Star. In addition to winning a number of creative and effectiveness awards for our client work, Media Cause was also honored by Inc. Magazine with a Best In Business Gold Award for our positive impact on our community, our industry, and society as a whole. Summary We are seeking a strategic, forward‑thinking Associate Director, Email Marketing to lead our agency's email marketing practice and elevate how we engage and inspire audiences for our nonprofit clients. This leader will define the vision for how email drives connection, conversion, and long‑term supporter relationships, ensuring the channel delivers measurable impact across every stage of the engagement journey. This role can be based anywhere in the US. The Associate Director, Email Marketing will oversee the strategy, execution, and optimization of sophisticated email programs-integrating automation, segmentation, testing, deliverability, and production best practices with audience insights, performance analysis, and creative collaboration. This role will champion the use of data‑driven decision‑making to strengthen engagement and maximize results for our clients. This person will partner closely with colleagues across Data, Martech, Creative, and Strategy to advance our integrated marketing and fundraising approach, enhance our technical and strategic capabilities, and drive meaningful outcomes for the organizations we serve. This role can be located anywhere in the U.S. Your Responsibilities: Email/SMS Strategy + Leadership Lead the development and evolution of integrated email and SMS strategies that strengthen audience engagement, deepen donor relationships, and drive measurable marketing, fundraising, and advocacy outcomes. Define best practices for segmentation, automation, testing, and content cadence to ensure every message connects authentically to audience motivations and client goals. Partner with client strategy and creative teams to translate campaign and fundraising objectives into effective communication journeys-from acquisition and nurturing to conversion and retention. Ensure messaging and timing across email, SMS, and other owned channels align with clients' broader marketing and fundraising calendars. Automation + Lifecycle Management Plan, develop, and oversee and help implement automation workflows and supporter journeys that reflect donor and audience behavior, maximizing lifetime value and engagement. Continually refine lifecycle strategies based on performance insights and evolving client needs. Deliverability + Technical Excellence Monitor and optimize email deliverability by analyzing key metrics (bounce rates, spam complaints, inbox placement) and proactively addressing issues to maintain high sender reputation across ESPs. Troubleshoot deliverability issues in collaboration with marketing, IT, and ESPs (Email Service Providers), using tools like Postmaster Tools, Return Path, or Inbox Monitor to diagnose and resolve problems. Advise on best practices for list hygiene and email strategy, including permission‑based marketing, segmentation, cadence, and content quality to reduce risk of spam folder placement or blacklisting. Testing, Reporting + Optimization Build a culture of continuous learning through A/B and multivariate testing, leveraging insights to optimize messaging, creative, and send strategies across email and SMS. Collaborate with data analytics and strategy teams to translate data into actionable recommendations and insightful reporting. Creative + Content Collaboration Guide best practices for SMS creative-ensuring accessibility, responsive formatting, personalization, and audience‑first storytelling-while collaborating closely with copywriters and designers to enhance engagement and response. Production + Quality Assurance Oversee and help implement the end‑to‑end production process for email and SMS campaigns, including HTML builds, dynamic content, QA, message throttling, list building, and deployment, as well as landing page production. Establish systems for consistent, error‑free execution, including a robust QA plan, across clients and platforms, leveraging tools including Email on Acid. Team + Cross‑Department Collaboration Mentor and guide team members across departments in email and SMS strategy, execution, and innovation. Collaborate with Account, Strategy, Martech, Media, and Creative leaders to advance the agency's integrated approach and drive channel growth. Your Qualifications: You have 5+ years of experience in email marketing, fundraising, or digital engagement. You have demonstrated success developing and executing complex email and SMS programs that drive measurable fundraising and marketing outcomes. You have a deep understanding of nonprofit marketing and communications-nonprofit sector experience is required. You have a deep understanding of audience segmentation, automation, and lifecycle strategy for both acquisition and retention campaigns. You have experience aligning email and SMS programs with broader fundraising and marketing goals. You have proficiency with major email service providers (e.g., Salesforce Marketing Cloud, EveryAction, Engaging Networks, Luminate, HubSpot, Campaign Monitor, Klaviyo, or equivalent) and SMS platforms (e.g., Upland Mobile Commons, Twilio, or Hustle). You have a strong understanding of deliverability, authentication (SPF/DKIM/DMARC), and list hygiene best practices. You have working knowledge of HTML and responsive email coding. You have proven expertise in A/B and multivariate testing methodologies, with the ability to deploy experiments, interpret data, and translate insights into actionable optimizations. You have experience using analytics tools (e.g., Google Analytics, platform dashboards, or CRMs) to track performance and improve channel ROI. You have strong writing skills as well as a deep understanding of creative best practices for email and SMS - including copy, design, accessibility, and personalization - to maximize engagement and response. You have strong collaboration skills and experience partnering with creative, strategy, tech, data, and media teams in a fast‑paced, client‑facing environment. You have familiarity with CAN‑SPAM, TCPA, and fundraising‑specific data and privacy regulations. You have a commitment to ethical marketing practices and respect for supporter trust. You have exceptional project management, organization, communication, and presentation skills. You check your ego at the door: you're a team player, ready to jump into any request, and eager to support the agency in any way possible. You're collaborative, curious, and a genuinely good human. You're comfortable presenting your work to clients, not only talking through the execution but also the strategy, insight, and approach behind it. You proactively seek out new perspectives, ideas, and opportunities to bring to clients, and the agency as a whole, to continually expand our work and thinking. You excel at juggling multiple projects and deadlines, but also know your own pace and capacity and aren't afraid to speak up if/when you need help. You're willing to get crafty and understand that, regardless of budget (nonprofits don't always have a lot), it's our job to figure out how to do great work. You're genuinely driven by a passion to make a difference, not just make money, although we're here to help you do both. Company Perks & Culture Family‑first work environment with flexible work from home options to accommodate personal obligations Robust health, dental, and vision benefit plans for you and yours 401k & retirement planning Agency‑wide profit sharing Unlimited personal time off (with an enforced 3 week minimum every year) 2x/year mental health Fridays to reset and recharge Flexible remote work: We're open to candidates located anywhere in the US and support work getting done wherever it works best for the employee $200/month health & wellness stipend to strengthen your body and/or mind $1,000/year individual professional development stipend to cover any education/training that you want to pursue to grow in your role (or as a human!) Agency commitment to building and supporting a diverse, equitable, and inclusive agency (and we hold ourselves accountable) Transparent & equitable career growth opportunities: Clear path for advancement and opportunity for anyone to raise their hand for promotion every 6 months The ability to work with genuinely fantastic humans who care deeply about the work we do and each other Yearly donations made to employees' nonprofit of choice to celebrate their Media Cause work anniversaries A culture of volunteering and giving back to the communities we work in and to the issues we care about around the world This is a salaried role commensurate with experience. Media Cause is committed to hiring individuals who are traditionally underrepresented in the field of marketing. We strongly encourage all qualified people to apply. #J-18808-Ljbffr
    $87k-132k yearly est. 5d ago
  • Real Estate Marketing Director (Strategist + Producer)

    Nashville Public Radio 3.7company rating

    Senior manager of marketing job in Washington, DC

    The Opportunity: Build a Marketing Machine in the Luxury Real Estate Space. The Shorb Team is a high-volume, boutique real estate powerhouse ($1M+ average price point, 45+ transactions/year). We are 95% referral-based with a 70% open rate on our newsletter. We have the trust. We have the deal flow. We have the luxury backing of Corcoran. Now, we need you to turn us into a media company. This is not a “maintain the status quo” role. You will choose your own tech stack. You will build the content schedules. You will have full creative control to take our Instagram from 3k to 10k+ and turn our content into a driver of new business. The Role (70% Execution / 30% Strategy): You are a “Full-Stack” Marketer. You are the bridge between big-picture strategy and daily execution. You will leverage Corcoran's corporate marketing desk for the heavy lifting (print, generic flyers), allowing you to focus on the high-touch digital work that actually builds the brand. 1. The Content Engine (Volume & consistency) Social Media (10 Posts/Week+): You own the feed. Mix of high-production Reels, carousel education, and lifestyle content. We also want to do hyper local content of NW DC and Bethesda CC so area knowledge is great! Email Marketing (2 Blasts/Week): We have a highly engaged audience. You will write and design newsletters that keep them entertained and informed without burning them out. SEO & Authority (2 Blogs/Week): Repurpose our video/email content into searchable blog posts to drive traffic. 2. Listing Launches (~20 per Year) Every listing is a product launch. You will craft the “Brand Story” for each home. Coordinate the video shoot, write the listing copy, design the social assets, and execute the launch strategy to ensure maximum exposure. 3. The Tech & Systems You Choose The Stack: We are open to the best tools for the job. You will implement the CRM, scheduling tools, and project management software that you prefer to get the job done efficiently. The Voice: “Luxury with a Pulse” We represent high-end clients in DC, Maryland, and Virginia, but we are not “stiff suits.” The Vibe: Approachable, human, and possessing a sense of humor. The Goal: We want people to feel like they know us before they ever call us. You must be able to write copy that is sharp, witty, and professional-never boring. Who You Are: You can Producer. You can edit a Reel in CapCut/Premiere yourself. You don't just hire graphic designers; you can whip up a thumbnail in Canva/Photoshop. You will have a team to delegate to but you need to be able to do these as well. (Video skill at-least have desire to learn). You are Data-Driven. You care that our open rate is 70% and you want to protect it. You look at Instagram insights to see why a post flopped or went viral. You will study different industries and different markets to get ideas and then tap into CEO to create content. You are a “Builder.” You want to look back in 12 months and say, “I built that audience from 3k to 10k and we are now a top 3 residential real estate brand in the DC area.” Requirements: Proven experience managing social/brand accounts (Portfolio required). Strong copywriting skills (You must be able to write in our voice). Experience utilizing AI to assist in copywriting. Technical proficiency: Video editing (Premiere/CapCut), Design (Canva/Adobe), and Email Marketing platforms. Experience with (Value-first, education-based) marketing is a plus. Why The Shorb Team? Creative Freedom: You aren't walking into a rigid corporate structure. You are building the department. Resources: You have the budget and the backing of Corcoran's national brand. Impact: Your work will directly correlate to the growth of the business. Work Location: Hybrid remote in Washington, District of Columbia 20016 #J-18808-Ljbffr
    $93k-144k yearly est. 2d ago
  • Senior Marketing Analytics and Visualization Specialist

    Sparks Group

    Senior manager of marketing job in Washington, DC

    We're seeking a self-driven Senior Marketing Analytics and Visualization Specialist who thrives in a fast-paced setting to join a global Association headquartered in Washington, DC. This is hybrid position, requiring you to work onsite in Washington, DC at least two days a week. As a Senior Marketing Analytics and Visualization Specialist, you will integrate disparate marketing data, reporting, and visualization. You will support the Communications Division in data cleaning and collection, identifying KPIs, and developing performance dashboards using data visualization tools and the application of advanced statistical methods. The successful candidate will help marketing managers and executive leadership by turning data into digestible insights that can be used to drive business decisions. Senior Marketing Analytics and Visualization Specialist Responsibilities: Create visualizations, reports and analyses of email data, web analytics, and other enterprise data. Use Tableau, Excel, and other data visualization tools to create easily digestible visualizations that provide actionable insights and improve our ability to interpret data. Work closely with and support Marketing & Sales team leaders to understand business requirements around data. Create reporting that identifies patterns, trends, opportunities for improvement, and the success of specific initiatives, captures the full customer journey including lead qualification, conversion, and ROI, and measures member engagement and propensity to renew, lapse, or increase participation in ACS-sponsored activities. Document processes and technology. Make recommendations to improve business processes, tools, and performance. Assist in preparing monthly and quarterly marketing KPI/ROI reports. Train end users on how to use and interpret reports and dashboards. Senior Marketing Analytics and Visualization Specialist Qualifications: Undergraduate degree in Statistics, Business Administration, Marketing, or other relevant field of study required. Minimum 3-5 years of related experience in quantitative role. Proven working experience as a Data Analyst, Business Data Analyst, or in a related role. Technical expertise with data cleaning, reporting, and visualization. Proficiency with Tableau and/or other data visualization tools required. Working knowledge of coding languages and statistical tools such as R, Python, SAS, or SQL. Strong experience with and understanding of marketing analytics is required. Strong analytical skills with attention to detail and accuracy. Team oriented person with excellent time and workload management skills. High-level written and verbal communication skills, ability to convey complex ideas to a broad audience.
    $76k-102k yearly est. 5d ago
  • Major Gifts Director - Strategy & Stewardship

    Boy Scouts of America 4.1company rating

    Senior manager of marketing job in Bethesda, MD

    A non-profit organization in Bethesda, Maryland is seeking a Development Director to execute and ensure accountability of a major giving strategy. This role involves building relationships with a portfolio of 75-100 donors to secure financial investments that advance the organization's mission. The ideal candidate will have at least five years of major gifts experience, proficiency in donor management systems, and strong communication skills. A competitive salary and benefits package are offered. #J-18808-Ljbffr
    $112k-156k yearly est. 4d ago
  • Senior Product Marketing Manager

    Range Finance, Inc.

    Senior manager of marketing job in McLean, VA

    Range is creating AI-powered solutions to eliminate financial complexity for our members. We're transforming wealth management through the perfect blend of cutting-edge technology and human expertise. We're obsessed with member experience! We've built an integrated platform that tackles the full spectrum of financial needs-investments, taxes, retirement planning, and estate management-all unified in one intuitive system. Backed by Google's Gradient Ventures and Cathay Innovations, we're in hyper-growth mode and looking for exceptional talent to join our starting lineup. Every Ranger at this stage is shaping our culture and way of life-from former CEOs and startup founders to experts from leading hedge funds and tech companies. If you're ready to build something that truly matters in financial services, bring your talent to Range. Here, you'll make a genuine impact on how people manage their financial lives while working alongside a team that celebrates wins, makes big decisions, and blazes new trails together. About the role We're looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you'll be the bridge between our product, marketing, sales, and customer success teams - ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle. We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in the area but love what you see, let's discuss relocation as part of your journey to joining us. What you'll do with us Lead product launches from strategy to execution - defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue. Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities. Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas. Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation. Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption. Collaborate closely with product management to influence strategy based on market feedback and customer needs. Measure the success of marketing programs, launches, and campaigns - reporting on key KPIs like adoption, awareness, and engagement. Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands‑on training. What will set you apart 6+ years of experience in product marketing Strong understanding of GTM strategy, product positioning, and messaging development Excellent storytelling, writing, and communication skills Proven ability to collaborate cross‑functionally and influence without direct authority Comfort with data‑driven decision‑making and performance measurement Startup and/or direct to consumer experience Benefits Health & Wellness: 100% employer‑covered medical insurance for employees (75% for dependents), plus dental and vision coverage 401(k): Retirement savings program to support your future Paid Time Off: Dedicated time to reset and recharge plus most federal holidays Parental Leave: Comprehensive leave policy for growing families Meals: Select meals covered throughout the week Fitness: Monthly movement stipend Equity & Career Growth: Early exercise eligibility and a strong focus on professional development Annual Compensation Reviews: Salary and equity refreshes based on performance Boomerang Program: After two years at Range, you can take time away to start your own company. We'll hold your spot for 6 months - and pause your equity vesting, which resumes if you return Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve. #J-18808-Ljbffr
    $100k-134k yearly est. 2d ago
  • Growth and Brand Manager

    Tailor On Tap

    Senior manager of marketing job in Tysons Corner, VA

    We're Hiring: Growth & Brand Manager (Tysons Corner, VA) Tailor On Tap is a fast-growing custom clothing company for men and women, expanding our Tysons Corner showroom and national trunk show presence. We're looking for a Growth & Brand Manager to own: • Appointment generation (showroom + national trunk shows) • Paid + organic marketing • Content and brand growth • Building real marketing infrastructure from the ground up This is a revenue-driving role, not a “post on social media” job. You'll have ownership, measurable impact, and the opportunity to grow into a senior marketing leadership role as the company scales. What You'll Do • Drive 50+ qualified showroom appointments per month • Generate appointments for trunk shows across the country • Optimize Google Ads and launch Meta campaigns • Build email lists, SEO, retargeting, and funnels • Create and manage content across Instagram, TikTok, YouTube, LinkedIn • Help develop the Founder's brand as a recognized style authority • Track performance: CAC, show rates, revenue influenced Who This Is For • 2+ years in marketing, growth, or lead generation • Comfortable creating and editing short-form video • Willing to do outbound outreach (DMs, LinkedIn, email) • Creative and data-driven • Startup-minded builder who wants ownership and upside • Fashion/luxury experience is a plus Compensation & Growth • Base: $65k-$75k • Performance bonuses tied to appointments & revenue • $90k+ realistic OTE in year one • Clear path to Head of Marketing as we expand In-office in Tysons Corner to start (hybrid later)
    $65k-75k yearly 4d ago
  • Director of Digital Product Marketing

    Information Technology Senior Management Forum 4.4company rating

    Senior manager of marketing job in Washington, DC

    A national housing finance company seeks a Marketing Director - Digital Products to lead digital strategies and drive engagement on platforms like FannieMae.com. The role requires a strong background in digital product management, excellent analytical and leadership skills, and a deep understanding of SEO and marketing technologies. Candidates should have at least 8 years of experience in regulated industries and a Bachelor's degree. The position offers a competitive salary range of $175,000 to $239,000. #J-18808-Ljbffr
    $74k-109k yearly est. 3d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Arlington, VA?

The average senior manager of marketing in Arlington, VA earns between $90,000 and $149,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Arlington, VA

$116,000

What are the biggest employers of Senior Managers Of Marketing in Arlington, VA?

The biggest employers of Senior Managers Of Marketing in Arlington, VA are:
  1. Amazon
  2. Hilton
  3. BWX Technologies
  4. Capital One
  5. JLL
  6. Marriott International
  7. Under Armour
  8. Strategies For Independence
  9. (isc)²
  10. Stand Together
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