Manager of Marketing
Senior Manager Of Marketing Job 109 miles from Bedford
Our Client is looking for an experienced Manager of Marketing to join their vibrant and quickly expanding storage and moving company in Detroit, MI. They are seeking a strategic leader to propel their marketing initiatives to new heights.
The Manager or Marketing will be in charge of creating and carrying out all-encompassing marketing plans to boost sales efforts, create leads, and raise brand awareness across their main business divisions. A data-driven, innovative, and hands-on leader who can use tools to optimize campaigns, boost conversion, and establish a strong market position is needed for this role.
Responsibilities:
Create and carry out a marketing plan that complements business objectives and income targets.
Supervise digital marketing initiatives, such as social media management, email marketing, content production, and SEO.
Oversee marketing automation with the CRM to monitor, evaluate, and improve campaign effectiveness.
Work together with sales teams to guarantee that marketing campaigns efficiently generate leads and conversions.
Oversee the production of persuasive marketing materials, such as case studies, films, and brochures.
To find trends, opportunities, and competitive positioning, conduct market research.
Create and oversee the marketing budget, making sure that investments are ROI-focused.
Create presentations for clients, help with RFPs, etc.
Lead, mentor, and develop a team of marketing professionals to execute initiatives effectively.
Manage online presence, including website optimization, email marketing, and social media engagement, to enhance visibility and drive traffic.
Requirements:
A bachelor's degree in business administration, marketing, or a similar field, and a minimum of five to seven years' experience in marketing.
Demonstrated proficiency with marketing automation and CRMs.
Strong familiarity with email marketing and other digital marketing tools and channels.
Outstanding analytical abilities and the capacity to convert information into useful insights.
Outstanding communication skills, both in writing and speaking.
While not necessary, prior experience in the moving, logistics, or home services sectors is advantageous.
Does this sounds like the role for you? Apply with Alchemy today!
Director of Marketing
Senior Manager Of Marketing Job 89 miles from Bedford
A great UHY client is seeking a Director of Marketing to join their team. The ideal candidate will have experience restructuring, experience leading a department, and strong industry experience.
The Director of Marketing role is hybrid position, with Tuesday-Thursday being onsite. This is a client direct hire position.
Director of Marketing Key Responsibilities:
Develop and execute comprehensive marketing strategies and plans.
Lead and manage a marketing team, providing guidance and support.
Oversee the creation of marketing content, including digital, print, and multimedia materials.
Conduct market research and analyze consumer trends to inform decisions.
Monitor and report on the performance of marketing campaigns.
Manage the marketing budget and ensure optimal allocation of resources.
Collaborate with sales and product teams to align marketing initiatives with company objectives.
Establish and maintain strong relationships with external vendors and agencies.
Stay up-to-date with industry trends and innovations.
Director of Marketing Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA preferred).
Proven experience in marketing leadership roles.
Strong understanding of digital marketing, social media, and traditional marketing.
Excellent communication and leadership skills.
Ability to think strategically and analytically.
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UHY Advisors' Resource Solutions Group provides clients with accomplished professionals to support finance, accounting, internal audit and tax teams. Whether it is project work, loaned staff support or business process outsourcing-we are ready to meet your needs.
Our team has extensive experience with a wide range of clients from middle market, closely held organizations to large Fortune 500 companies. We focus on finance and accounting, internal audit, IT audit and tax. We offer direct, personal involvement from senior practitioners and strive to meet clients' needs rapidly.
Marketing Manager
Senior Manager Of Marketing Job 77 miles from Bedford
Senior Marketing Manager
Bil-Jax Archbold, Ohio, United States (On-site)
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SENIOR MARKETING LEADER
This role is a core member of the Bil-Jax Haulotte leadership team and will collaborate with leadership, sales and product management to develop and execute annual marketing plans, initiatives, and budget. The senior marketing leader will be the central point for all marketing initiatives and manages projects from concept through completion.
Marketing Leader Responsibilities
Develop and manage marketing campaigns that include content development and promotion across multiple channels (e.g., advertising, trade media, digital and social marketing) ensuring consistent messages across all mediums that drive revenue growth and customer satisfaction.
Creates and maintains best-in-class internal and external experiences via websites and other interactive channels to maximize lead generation using search engine optimization and other tactics
Execute Social media plans from strategy through implementation, including writing content, photography, videography, publishing blogs and social media posts.
Lead email marketing campaigns, including newsletters, promotional emails, and automated workflows in HubSpot.
Manage and grow the Bil-Jax REWARDS customer loyalty program.
Manage all promotional activities, including website management, trade shows, product literature and brochures.
Develop metrics, dashboards and reports to efficiently monitor and communicate the impact of marketing initiatives on the Bil-Jax business
What You'll Need to be Successful
Bachelor's degree in marketing or business (MBA preferred).
5 - 7 years of experience in B2B marketing
Excellent interpersonal skills.
Experience building and executing traditional and digital marketing plans that drive business results.
Strong content writing and editing skills, with experience using Adobe InDesign, Photoshop and Illustrator.
Strong understanding of digital marketing best practices and trends, including SEO and the ability to develop and execute new marketing concepts and techniques.
Proven history of using CRM (preferably Hubspot) to drive results.
Ability to manage multiple projects, priorities and deadlines
Excellent communication skills for successfully working independently or within a team environment.
Ability to travel up to 25%.
Note: Must be with in a 60-mile radius of Archbold, Ohio or with in the Toledo Metropolitan area.
Account Based Marketing Manager
Senior Manager Of Marketing Job 77 miles from Bedford
We are seeking a highly motivated and results-oriented Account Based Marketing (ABM) Manager to join our growing marketing team. As a key player in our revenue generation efforts, you will be responsible for developing and executing targeted account-based marketing programs that drive engagement and pipeline growth within our enterprise segment. You will collaborate closely with sales and customer success to identify target accounts, craft compelling messaging, and orchestrate multi-touch campaigns that deliver a personalized experience. This role requires a hands-on approach, with the ability to build and manage campaigns from the ground up.
Job Location:
Ann Arbor, Michigan / Detroit metro is preferred
Flexible on location for the right candidate
Responsibilities:
ABM Strategy & Execution:
Develop and implement a comprehensive ABM framework aligned with company goals.
Collaborate with the sales team to identify and prioritize target accounts and buying committees.
Conduct in-depth research to understand target accounts' business challenges, goals, and key stakeholders.
Develop personalized messaging and content tailored to specific account needs and personas.
Build and execute multi-touch campaigns across various channels (e.g., email, web, social media, events).
Create and manage ABM landing pages, forms, and other marketing assets.
Develop and execute targeted sales sequences in collaboration with sales.
Track and analyze campaign performance, and report on key metrics.
Sales & Customer Success Alignment:
Work closely with sales and customer success teams to ensure alignment on ABM strategy and execution.
Provide sales with the tools and resources they need to effectively engage target accounts.
Collaborate with customer success to identify opportunities for upselling and cross-selling within existing accounts.
Event Management:
Assist with the planning and execution of company events, including webinars, conferences, and trade shows.
Support the development and implementation of the company's overall event strategy.
Marketing Automation:
Leverage marketing and sales automation tools to streamline and optimize ABM campaigns.
Manage and maintain ABM contact lists and data within the marketing tech stack.
Skills and Qualifications:
3+ years of experience in B2B marketing, with a focus on account-based marketing.
Strong understanding of ABM strategies, marketing automation, and CRM platforms.
Hands-on experience in creating landing pages, email campaigns, and sales sequences.
Ability to collaborate effectively with cross-functional teams, including sales, customer success, and marketing.
Excellent project management skills with a keen attention to detail.
Data-driven mindset with experience analyzing campaign metrics and optimizing for performance.
Experience with event marketing is a plus.
Self-starter mentality with a willingness to roll up sleeves and execute initiatives from strategy to implementation.
Preferred experience in the SaaS industry and/or knowledge of document generation solutions.
Why Join S-Docs?
Remote Flexibility: Work from anywhere, with an option to be based in Ann Arbor, Michigan.
Collaborative Culture: Be part of a team that values innovation, teamwork, and customer success.
Career Growth: Opportunities to shape the role and grow within the company.
If you're a strategic thinker with a passion for ABM, we'd love to hear from you. Join us in driving growth and shaping the future of document-based processes. Apply today!
Marketing Director
Senior Manager Of Marketing Job 77 miles from Bedford
About the Company - Campfire's unique, powerful, and cost-effective solution has kindled a growing base of happy customers around the world by bringing future and current revenues and costs under a single roof, with advanced functionality to create, analyze, and modify plans, optimize portfolios, and manage long-term profitability. Campfire's technology sparks unprecedented insight into a company's bottom line, unleashing the freedom to focus on the decisions that matter most.
About the Role - The Director of Marketing is a role that requires an energetic, experienced, and passionate marketing professional with a strong communications background. The primary goal is to develop, manage, and implement programs and communications activities that maximize Campfire's market awareness, market share, customer penetration, and product sales worldwi
de.
The ideal candidate is attracted by the opportunity to shape Campfire's first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own, drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups, including outside agenc
ies.
Lead marketing communications, which defines our brand, positioning and marketing mes
sages Position Campfire as the market leader via media, industry analysts and market influe
ncers Drive digital and social media marketing, including blogs and other community-building initia
tives Maintain and improve the Campfire website as highly effective to support sales and recru
iting Develop tools for sales productivity, including case studies, whitepapers and sales colla
teral Experience with SEO (search engine optimization), and google ad
words Support sales activities with demand generation programs, including webinars, industry events & user confer
ences Define and track key performance indicators (KPIs) for all marketing programs, ensuring alignment with sales goals and revenue object
ives.
Successful Candidates Will Demons
trate: 7+ years of experience in marketing communications, marketing programs, and web ma
rketing Previous experience designing effective marketing communication strategy and corporate positioning, with a strong ability to analyze marketing performance through key KPIs, including MQL-to-SQL conversion rates, customer lifetime value (CLV), and revenue contribution from marketing initi
atives.Abilities to translate product and technical advantages into high-impact business messages, ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a b
ig plus Proven experience in leveraging marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track campaign effectiveness and improve conversion
rates.Ability to balance creativity with data-driven decision-making to refine marketing strategy and optimize demand generation
efforts Demonstrated ability to manage time-sensitive projects with lots of moving
pieces Must understand, and preferably have worked within, a small company envi
ronment
Educational & Work Ex
perience BA/BS Marketing, Business, Communications or relat
ed field B2B/High-Tech experience p
referred International experienc
e a plus
Account Executive - Marketing
Senior Manager Of Marketing Job 90 miles from Bedford
Symmetri Marketing Group is a B2B agency in Chicago, IL. We are a tight-knit, tenacious team who is always ready to learn and uncover key insights. Ask the right questions. And understand each industry like an insider. Our people come from many backgrounds, but we share a single purpose: To make our clients unstoppable. We're collaborative. Relentless. Curious. Solving complex B2B challenges drives our work. Our values drive a culture of empowerment and deep knowledge of our clients' businesses.
Summary
Symmetri is seeking an Account Executive who is passionate about building client relationships and producing quality work in an agency environment. The ideal candidate possesses a can-do attitude and desire to never stop learning. They thrive in a fast paced environment while communicating effectively with cross functional teams and exceeding expectations.
Successful candidates for the Account Executive role must be detail-oriented, self-starters, critical thinkers and have the ability to manage multiple accounts and projects simultaneously. The primary role of the Account Executive will be to ensure projects run smoothly, manage the day-to-day turnaround of work internally and externally and ensure deliverables are produced on-strategy, on-time and on-budget.
Responsibilities
Facilitate seamless delivery of client work in our web technology department
Set up meetings with clients and other agency staff
Communicate client expectations and feedback effectively
Meet deadlines and prioritize tasks to keep timelines on track
Brief creative, digital and/or development teams and manage project execution
Review work against client feedback with a critical eye to ensure quality
Act as a liaison between client and internal teams by maintaining regular contact with both and ensuring that communication flows effectively and proactively
Learn and adopt agency process and reinforce with internal team members
Budget and estimate development and management, with monthly invoicing support
Build familiarity with the client's product, services, competitive and marketing needs to contribute effectively in meetings and on projects
Support in annual planning and strategy sessions with account leadership
Qualifications
2-4 years relevant experience in a client facing account management role
Strong organizational and communication skills
Impeccable attention to detail
Ability to manage client and internal team expectations
The ability to juggle multiple projects and clients simultaneously
Exceptional client relationship skills
An aptitude for problem-solving and critical thinking
The ability to collaborate and act as a liaison across agency department teams
Experience in website or software development project management preferred
Proficiency in Excel, Word, PowerPoint, Google Slides/Sheets/Docs, Gmail, Drive
Bachelor's degree in marketing, communications, advertising or similar field
This is a hybrid role in Chicago, IL or Plymouth, MI with one in-office day per week.
Product Manager
Senior Manager Of Marketing Job 89 miles from Bedford
SUMMARY OBJECTIVE OF THE JOB:
The Product Manager for NMB Technologies Corporation is accountable for the development and achievement of the annual operating plan of a specific business unit; for the direction and oversight of the business unit's strategies, objectives, policies and expenses; for product education and for the effective management of the business unit team to accomplish business objectives.
JOB DUTIES AND RESPONSIBILITIES:
Market Opportunity Assessment - Continually assess the total available market (TAM), total serviceable market (TSAM), and size of available market opportunity (= TAM - TSAM) for specified product(s) in conjunction with the marketing department.
Competitive Analysis & Benchmarking - regular competitive analysis and benchmarking and research industry trends in conjunction with the marketing department.
Prepare a quarterly summary report for specified products.
Product & Business Strategy Development - Understand current business unit research, strategies, and new product development and incorporate them into product and business strategies as appropriate for NMB Technologies Corporation.
Product Marketing Strategy Development - Develop and recommend product and business strategies (including pricing strategies) to encompass sales channels and market approaches for specified product(s) in conjunction with marketing and sales.
Product Development Recommendations -Develop product road maps and make recommendations and get buy-in from the division to produce new products or upgrade current products.
Product Marketing Sales Tools Development- Develop, document, and deliver product strategies, product technical knowledge, and selling tools to assist the sales group in meeting corporate sales objectives.
Product Launch - Manage new product launches.
Develop and achieve annual operating plan and market share objectives for the business unit in conjunction with sales and marketing.
Manage business unit SG&A expenses associated with business unit operations.
Supervision & Management - Effectively manage a business unit team to accomplish business objectives. This would include staffing up to planned workforce levels, setting and documenting performance expectations, assessing training needs and developing training plans, providing regular performance feedback, and coaching as needed, setting up compensation plans, ensuring minimal task interference, and conducting performance and development reviews.
Actively participate as a contributing member of the company's senior leadership team.
Perform other duties as related to the job function as required.
Travel - Travel required up to 25% - 50%; the majority will be domestic, with some international.
JOB QUALIFICATION REQUIREMENTS/COMPETENCIES:
Bachelor's Degree required,
Business or a Mechanical/Electrical Engineering degree preferred,
5 years of progressive post-bachelor experience in related occupancy
8 Years experience in OEM sales and/or sales, product, or business unit management; demonstrated leadership skills
Strong product management skills and demonstrated track record of achievements
Extensive experience with technical products and the engineering & manufacturing processes associated with these products
Demonstrated sound judgment and decision-making in critical business situations
High level of capability working in an international organization
Has shown a high degree of flexibility, adaptability, creativity, and determination in overcoming challenging situations
Strong written and verbal communication skills
Good computer skills: Microsoft Office, Word, Excel, and PowerPoint
Proven ability to maintain close working relationships with overseas teams worldwide and avoid/overcome roadblocks to the projects of the product, highly required.
Business-level Japanese speaking is a required
SUPERVISORY REQUIREMENTS:
10+ years of leadership or supervisory experience.
PHYSICAL REQUIREMENTS:
A normal amount of sitting and standing, average mobility to move around an office, and ability to conduct a normal amount of work on a computer.
SALARY
At NMB, the pay band for this role is between $116,417.00 and $174,625.00 annually, and your base pay will depend on your skills, qualifications, experience, and location. The base pay is a part of our total compensation package and is determined within a range of the pay band process. This offers you the opportunity to progress as you continue to grow and develop your career at NMB.
BENEFITS
401(K)
Safe Harbor
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance & AD&D
Healthcare & Dependent Care Spending Accounts
Short-Term Disability
Long-Term Disability
Employee Assistance Program
Sick Leave Benefits
Paid Vacation
Paid Holidays
Tuition Reimbursement
SCHEDULE
NMB offers flexible work schedules to create a better work/life balance.
WORK AUTHORIZATION (REQUIRED)
Applicants must be legally authorized to work for any employer in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
DISCLAIMER
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time.
The job description doesn't constitute a contract of employment and the company may exercise its employment-at-will rights at any time.
The above lists all of the essential functions, education, knowledge, skills and abilities required for this job. These are the minimum requirements; employees must also demonstrate good interpersonal skills, proper attitude and professionalism, acceptable attendance and work behaviors - at a minimum.
Marketing Communications Manager
Senior Manager Of Marketing Job 76 miles from Bedford
70k-95k Annually Food Lovers Unite! Busch's is HIRING and we want you! Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor! What's in store? * Flexible schedules * Employee discounts
* 401K with company match
* Tuition reimbursement
* Daily Pay available
Ready to spice up your job and grow with us? Apply now and let's create the perfect pear together!
Specific Accountabilities:
* Overall responsibility for the project management of all work produced out of the Marketing Department with special emphasis on copy writing, proof reading, editing, and maintaining on-time delivery schedules.
* Act as a senior leader on the marketing team, able to step in and provide overall leadership and problem-solving when the Director of Marketing is unavailable
* Lead the creative team and manage client, vendor and interdepartmental relationships
* Develop, test, and execute relevant and compelling digital promotions to build customer loyalty and drive additional visits.
* Plan marketing projects, oversee the creative process, manage and give guidance to the creative team
* Lead the creative team in defining, promoting and incorporating the visual brand identity
* Clearly able to articulate creative expectations; the ability to rally a team around one outcome and objective.
* Assist in ongoing consumer research and market research program to collect and utilize 'Voice of the Customer' data to drive the development of a comprehensive brand strategy.
* Manage 2-week product sales ad as well as all supporting graphics and photography.
* Manage the in-store communication, including signs, banners, graphics, wayfinding, descriptors, labels, billboards, TV, graphics, and more.
* Manage the execution of the integrated digital marketing communication plan to support company's Strategic Plan by targeted segment for existing and potential guests.
* Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase company sales.
* Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs and sweepstakes.
* Execute public relations strategy in conjunction with Director of Marketing and public relations firm.
* Manage design of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments. Manage external and internal resources to ensure successful design, development and implementation.
* Support the development and execution of internal and external programs as needed.
* Monitor competitors and industry leaders to enhance existing programs and test new ideas.
* Maintain professional and technical knowledge by completing educational opportunities, reviewing professional publications, benchmarking state of the art practices and networking.
* Provide solid leadership and guidance to direct reports.
* Contribute to organizational effectiveness by offering information, suggestions and recommendations.
* Execute with operational integrity by anticipating problems, taking preventative measures, and adapting to changes that improve our operations or guest experience.
* Consistently follow Busch's policies and procedures.
* Share our passion for our products by being familiar with our products and services and actively seeking and sharing that information.
* Maintaining a deep understanding of the category, the competitive landscape, and consumer dynamics
* Develop and execute 2-3 year out marketing calendar focused on new products and digital promotions to drive incremental sales, transactions, and margin.
* Excellent collaborative skills and the ability to balance accountability to multiple stakeholders simultaneously.
* Work with the Director of Marketing; help create the annual communications strategy, plan and budget.
Education, Experience & Skills:
* · Bachelor degree in business, marketing, communications or related field required.
* 5+ years of previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
* · Strong understanding of business needs and how they apply to marketing strategy, objectives and creative deliverables.
* · A strong understanding of organic social and ad formats in planned, proactive and reactive states for all social media platforms, especially TikTok.
* · Experience using a Creative Workflow Management tool
* · Experience managing others including career development, directing and evaluating work
* · A deep understanding of shopper marketing and retailer activations (digital and traditional)
* · Event planning and management experience.
* · Public relations experience a plus.
* · Able to work with and lead cross functional teams across multiple departments
* · Exceptional project management, communication and reporting skills.
* · Proficient in proofreading with strong attention to detail.
* · Proficient in Microsoft Office programs including Outlook, Word, Excel and PowerPoint, and more.
* · Able to learn and use a variety of software applications and technology as it relates to marketing, communications, and social media.
* · Strong analytical, problem solving and decision making skills.
* · Able to work both independently and in a team-oriented, collaborative environment with an emphasis on the business needs.
* · Proficient communication and interpersonal skills, including written, verbal and listening skills.
* · Strong passion for guest and/or customer relations, support, and an affinity to win guests for life both in-person, and online.
Sr Manager, Consumer Marketing - Dearborn MI
Senior Manager Of Marketing Job 103 miles from Bedford
ATTENTION MILITARY AFFILIATED JOB SEEKERS
- Our organization works with partner companies to source qualified talent for their open roles. The following position is available to
Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers
. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Ford's Model E team is charged with delivering the company's vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You'll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.
In this position...
At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition - regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed.
This candidate will be a key, visible member of Ford Model e team working across all vertical areas of the Ford Model e business to develop integrated plans that will span multiple skill teams.
This new role reports to the Head of Product Marketing and Strategy and has primary responsibility for the brand management and consumer marketing strategy for all in-market vehicle lines and future launches. The role will focus on establishing, monitoring and growing the overall market presence of Model e vehicles across the US Market to help bring consistency and efficiency while driving business results. Responsibilities include monitoring the market, creating integrated GTM strategies and plans, and aligning all internal and external communications and tactics to help achieve corporate, Model e and vehicle line objectives.
Responsibilities
What you'll do...
Brand Management and Consumer Marketing for In Market Products
Develop and execute brand management and consumer marketing strategies for in-market automotive products, ensuring alignment with overarching brand goals.
Create go-to-market materials, messaging, and positioning tailored to different audiences to drive consumer engagement and dealer support.
Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, Media Communications, and Integrated Services to ensure consistent messaging and value propositions across the customer journey.
Champion the vehicle line brand strategy, ensuring alignment with the overall brand strategy and adherence across all communications.
Lead the development of tools and resources to support the selling cycle and enhance sales efforts.
Establish and oversee market and competitive monitoring to assess brand health and develop strategies to optimally position products with consumers.
Manage integrated, multi-channel communications, coordinating with experts across employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, and events channels.
Ensure alignment of messaging across all communications in collaboration with Marketing Communications and Media Communications teams.
Work closely with business vertical leads in Vehicles, Software, Charging, Financing, and Service to establish campaign goals, targets, and KPIs, and develop integrated journey measurement strategies.
Product Launches:
Spearhead the launch of new or updated vehicles by crafting compelling messaging, positioning, and a clear value proposition to captivate customers, media, and dealers, ultimately driving demand and achieving sales targets.
Collaborate with leaders in Marketing Communications, Media Communications, Product Marketing, and Product Development to develop and execute omni-channel strategies that maximize reach and engagement across all platforms.
Experiences and Events:
Direct the marketing and management of company and industry events, including trade shows, to enhance brand visibility and engagement.
Lead the creation of branded events and experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
Ensure comprehensive management of event logistics, planning, budgeting, and performance measurement by the Experiences and Events team.
Collaborate with agencies and partners to effectively execute events, ensuring high-quality delivery and impactful experiences.
This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.
Additional Qualifications/Responsibilities
Qualifications
You'll have...
Bachelor's degree
10+ years of experience in senior-level in Brand and/ or Consumer Marketing
This position requires occasional travel to Ford regional offices on a quarterly basis to meet with regional managers and visit dealerships.
This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.
Even better, you may have...
Automotive industry preferred
MBA preferred
Proven experience in developing, leading, and implementing integrated marketing and communications strategies and plans.
Strong marketing and measurement-oriented mindset with a focus on results.
Expertise in brand strategy and development.
Ability to navigate complex environments and establish clear communication strategies.
Demonstrated business acumen and strategic thinking capabilities.
Proficiency in building and maintaining relationships at all organizational levels, with a collaborative approach to working with corporate and business unit teams.
Experience in coaching and advising C-suite executives, serving as a trusted advisor.
Exceptional communication skills, with a talent for content development and storytelling.
Experience in managing agencies and collaborating with marketing and communications partners.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits, click here: *********************************
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************.
Sr. Manager, Consumer Marketing
Senior Manager Of Marketing Job 103 miles from Bedford
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Ford's Model E team is charged with delivering the company's vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You'll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.
In this position...
At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition - regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed.
This candidate will be a key, visible member of Ford Model e team working across all vertical areas of the Ford Model e business to develop integrated plans that will span multiple skill teams.
This new role reports to the Head of Product Marketing and Strategy and has primary responsibility for the brand management and consumer marketing strategy for all in-market vehicle lines and future launches. The role will focus on establishing, monitoring and growing the overall market presence of Model e vehicles across the US Market to help bring consistency and efficiency while driving business results. Responsibilities include monitoring the market, creating integrated GTM strategies and plans, and aligning all internal and external communications and tactics to help achieve corporate, Model e and vehicle line objectives.
Responsibilities
What you'll do...
Brand Management and Consumer Marketing for In Market Products
Develop and execute brand management and consumer marketing strategies for in-market automotive products, ensuring alignment with overarching brand goals.
Create go-to-market materials, messaging, and positioning tailored to different audiences to drive consumer engagement and dealer support.
Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, Media Communications, and Integrated Services to ensure consistent messaging and value propositions across the customer journey.
Champion the vehicle line brand strategy, ensuring alignment with the overall brand strategy and adherence across all communications.
Lead the development of tools and resources to support the selling cycle and enhance sales efforts.
Establish and oversee market and competitive monitoring to assess brand health and develop strategies to optimally position products with consumers.
Manage integrated, multi-channel communications, coordinating with experts across employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, and events channels.
Ensure alignment of messaging across all communications in collaboration with Marketing Communications and Media Communications teams.
Work closely with business vertical leads in Vehicles, Software, Charging, Financing, and Service to establish campaign goals, targets, and KPIs, and develop integrated journey measurement strategies.
Product Launches:
Spearhead the launch of new or updated vehicles by crafting compelling messaging, positioning, and a clear value proposition to captivate customers, media, and dealers, ultimately driving demand and achieving sales targets.
Collaborate with leaders in Marketing Communications, Media Communications, Product Marketing, and Product Development to develop and execute omni-channel strategies that maximize reach and engagement across all platforms.
Experiences and Events:
Direct the marketing and management of company and industry events, including trade shows, to enhance brand visibility and engagement.
Lead the creation of branded events and experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
Ensure comprehensive management of event logistics, planning, budgeting, and performance measurement by the Experiences and Events team.
Collaborate with agencies and partners to effectively execute events, ensuring high-quality delivery and impactful experiences.
This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.
Qualifications
You'll have...
Bachelor's degree
10+ years of experience in senior-level in Brand and/ or Consumer Marketing
This position requires occasional travel to Ford regional offices on a quarterly basis to meet with regional managers and visit dealerships.
This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.
Even better, you may have...
Automotive industry preferred
MBA preferred
Proven experience in developing, leading, and implementing integrated marketing and communications strategies and plans.
Strong marketing and measurement-oriented mindset with a focus on results.
Expertise in brand strategy and development.
Ability to navigate complex environments and establish clear communication strategies.
Demonstrated business acumen and strategic thinking capabilities.
Proficiency in building and maintaining relationships at all organizational levels, with a collaborative approach to working with corporate and business unit teams.
Experience in coaching and advising C-suite executives, serving as a trusted advisor.
Exceptional communication skills, with a talent for content development and storytelling.
Experience in managing agencies and collaborating with marketing and communications partners.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits, click here: *********************************
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************.
Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.
#LI-Hybrid
#LI-KR3
Sr. Manager, Consumer Marketing
Senior Manager Of Marketing Job 103 miles from Bedford
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Ford's Model E team is charged with delivering the company's vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You'll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.
In this position...
At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition - regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed.
This candidate will be a key, visible member of Ford Model e team working across all vertical areas of the Ford Model e business to develop integrated plans that will span multiple skill teams.
This new role reports to the Head of Product Marketing and Strategy and has primary responsibility for the brand management and consumer marketing strategy for all in-market vehicle lines and future launches. The role will focus on establishing, monitoring and growing the overall market presence of Model e vehicles across the US Market to help bring consistency and efficiency while driving business results. Responsibilities include monitoring the market, creating integrated GTM strategies and plans, and aligning all internal and external communications and tactics to help achieve corporate, Model e and vehicle line objectives.
You'll have...
Bachelor's degree
10+ years of experience in senior-level in Brand and/ or Consumer Marketing
This position requires occasional travel to Ford regional offices on a quarterly basis to meet with regional managers and visit dealerships.
This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.
Even better, you may have...
Automotive industry preferred
MBA preferred
Proven experience in developing, leading, and implementing integrated marketing and communications strategies and plans.
Strong marketing and measurement-oriented mindset with a focus on results.
Expertise in brand strategy and development.
Ability to navigate complex environments and establish clear communication strategies.
Demonstrated business acumen and strategic thinking capabilities.
Proficiency in building and maintaining relationships at all organizational levels, with a collaborative approach to working with corporate and business unit teams.
Experience in coaching and advising C-suite executives, serving as a trusted advisor.
Exceptional communication skills, with a talent for content development and storytelling.
Experience in managing agencies and collaborating with marketing and communications partners.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits, click here: *********************************
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************.
Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.
#LI-Hybrid
#LI-KR3
What you'll do...
Brand Management and Consumer Marketing for In Market Products
Develop and execute brand management and consumer marketing strategies for in-market automotive products, ensuring alignment with overarching brand goals.
Create go-to-market materials, messaging, and positioning tailored to different audiences to drive consumer engagement and dealer support.
Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, Media Communications, and Integrated Services to ensure consistent messaging and value propositions across the customer journey.
Champion the vehicle line brand strategy, ensuring alignment with the overall brand strategy and adherence across all communications.
Lead the development of tools and resources to support the selling cycle and enhance sales efforts.
Establish and oversee market and competitive monitoring to assess brand health and develop strategies to optimally position products with consumers.
Manage integrated, multi-channel communications, coordinating with experts across employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, and events channels.
Ensure alignment of messaging across all communications in collaboration with Marketing Communications and Media Communications teams.
Work closely with business vertical leads in Vehicles, Software, Charging, Financing, and Service to establish campaign goals, targets, and KPIs, and develop integrated journey measurement strategies.
Product Launches:
Spearhead the launch of new or updated vehicles by crafting compelling messaging, positioning, and a clear value proposition to captivate customers, media, and dealers, ultimately driving demand and achieving sales targets.
Collaborate with leaders in Marketing Communications, Media Communications, Product Marketing, and Product Development to develop and execute omni-channel strategies that maximize reach and engagement across all platforms.
Experiences and Events:
Direct the marketing and management of company and industry events, including trade shows, to enhance brand visibility and engagement.
Lead the creation of branded events and experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
Ensure comprehensive management of event logistics, planning, budgeting, and performance measurement by the Experiences and Events team.
Collaborate with agencies and partners to effectively execute events, ensuring high-quality delivery and impactful experiences.
This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.
Senior Experiential Marketing Manager (Detroit Metro Area or New York-Based)
Senior Manager Of Marketing Job 109 miles from Bedford
(Detroit Metro Area or New York Based) Join the NA Marketing team to help amplify Maserati and deliver results that drive growth in the marketplace working for the Director of N.A. Marketing in alignment with the Global Headquarters Marketing team. Experiential Marketing will lead the strategy, development, and execution of immersive and impactful brand experiences that drive customer engagement and loyalty. This role requires a creative and strategic leader with a deep understanding of experiential marketing trends, event planning, and customer experience strategies.
Develop and execute the experiential marketing strategy aligned with the overall brand and business objectives.
Develop KPIs and metrics to assess the effectiveness of experiential marketing efforts, providing regular reports and insights to senior leadership.
Stay updated on industry trends and emerging technologies to continually innovate and enhance experiential marketing strategies.
Ensure all experiential marketing efforts are designed to enhance customer engagement and satisfaction.
Cultivate and maintain effective relationships with internal/external agencies, partners, and stakeholders (leadership and dealers) that can directly or indirectly lead to revenue generation.
Create briefs for agencies and manage support for Tier 2 & 3 grassroots events in partnership with dealers.
Lead and manage the experiential team, fostering a collaborative and high-performing environment.
Oversee the planning, logistics, and execution of events, activations, and experiential campaigns, ensuring seamless delivery and high impact.
Manage budgets for experiential marketing initiatives, ensuring efficient use of resources and ROI tracking.
Work closely with other departments, including Media, Creative, CRM, Analytics, and Product teams, to ensure a unified brand message.
Build and maintain relationships with external vendors, agencies, and partners to execute high-quality events.
Collaborate with leaders on post-event evaluation, including lessons learned, objectives, and future considerations.
Location(s)
, Detroit, Michigan 48201
Requirements
Basic Qualifications:
Bachelors Degree
6+ years of work experience in Experiential Marketing, or related field, with at least 2-4 years in a leadership role
Strong and thoughtful approach to issues, challenges and problems always keeping the consumer at the center or priorities
Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, media, and technical teams. Skilled at leading teams both directly and indirectly in a highly matrixed environment
Excellent written and verbal communication skills, including concepting and delivering presentations on complex business issues required
Previous experience with managing experiential budgets and having a proven record of delivering against sharp KPIs, revenue goals, and return on spend
Strong analytical skills & comfort with getting your “hands dirty” diving deep into the numbers. Proven capability to use data to drive business decisions & experiential marketing optimization required
Strong organizational skills and the ability to align resources, establish priorities and maintain extreme attention to detail through superior team management and interpersonal skills
Can build and maintain strong relationships at all levels within the company. Effectively communicate priorities and needs to executive audiences
Ability to travel; Willingness to work some nights and weekends as needed for events
Passion for Maserati's mission in the luxury car market
Employment Type
Full-time
At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.
Senior Experiential Marketing Manager (Detroit Metro Area or New York-Based)
Senior Manager Of Marketing Job 109 miles from Bedford
(Detroit Metro Area or New York Based) Join the NA Marketing team to help amplify Maserati and deliver results that drive growth in the marketplace working for the Director of N.A. Marketing in alignment with the Global Headquarters Marketing team. Experiential Marketing will lead the strategy, development, and execution of immersive and impactful brand experiences that drive customer engagement and loyalty. This role requires a creative and strategic leader with a deep understanding of experiential marketing trends, event planning, and customer experience strategies.
Develop and execute the experiential marketing strategy aligned with the overall brand and business objectives.
Develop KPIs and metrics to assess the effectiveness of experiential marketing efforts, providing regular reports and insights to senior leadership.
Stay updated on industry trends and emerging technologies to continually innovate and enhance experiential marketing strategies.
Ensure all experiential marketing efforts are designed to enhance customer engagement and satisfaction.
Cultivate and maintain effective relationships with internal/external agencies, partners, and stakeholders (leadership and dealers) that can directly or indirectly lead to revenue generation.
Create briefs for agencies and manage support for Tier 2 & 3 grassroots events in partnership with dealers.
Lead and manage the experiential team, fostering a collaborative and high-performing environment.
Oversee the planning, logistics, and execution of events, activations, and experiential campaigns, ensuring seamless delivery and high impact.
Manage budgets for experiential marketing initiatives, ensuring efficient use of resources and ROI tracking.
Work closely with other departments, including Media, Creative, CRM, Analytics, and Product teams, to ensure a unified brand message.
Build and maintain relationships with external vendors, agencies, and partners to execute high-quality events.
Collaborate with leaders on post-event evaluation, including lessons learned, objectives, and future considerations.
Location(s)
, Detroit, Michigan 48201
Requirements
Basic Qualifications:
Bachelors Degree
6+ years of work experience in Experiential Marketing, or related field, with at least 2-4 years in a leadership role
Strong and thoughtful approach to issues, challenges and problems always keeping the consumer at the center or priorities
Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, media, and technical teams. Skilled at leading teams both directly and indirectly in a highly matrixed environment
Excellent written and verbal communication skills, including concepting and delivering presentations on complex business issues required
Previous experience with managing experiential budgets and having a proven record of delivering against sharp KPIs, revenue goals, and return on spend
Strong analytical skills & comfort with getting your “hands dirty” diving deep into the numbers. Proven capability to use data to drive business decisions & experiential marketing optimization required
Strong organizational skills and the ability to align resources, establish priorities and maintain extreme attention to detail through superior team management and interpersonal skills
Can build and maintain strong relationships at all levels within the company. Effectively communicate priorities and needs to executive audiences
Ability to travel; Willingness to work some nights and weekends as needed for events
Passion for Maserati's mission in the luxury car market
Employment Type
Full-time
At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.
Performance Marketing Manager, Conversion Rate Optimization
Senior Manager Of Marketing Job 109 miles from Bedford
As a Performance Marketing Manager, Conversion Rate Optimization, you'll enhance the online customer experience and optimize digital marketing efforts. You'll participate in planning, executing and analyzing A/B tests and other experiments aimed at improving conversion rates across digital products. You'll leverage data-driven insights to identify opportunities for optimization, collaborate with cross-functional teams to implement CRO strategies and monitor key performance indicators (KPIs) to measure the impact of initiatives.
About the Role
* Plan, execute and analyze A/B tests, multivariate tests and other experiments aimed at improving conversion rates
* Utilize data-driven insights to identify conversion barriers and opportunities
* Collaborate closely with cross-functional teams to integrate CRO best practices into overall digital strategies
* Monitor and report on KPIs related to conversion rates
* Provide actionable recommendations and updates to stakeholders
* Manage CRO tools and technologies, ensuring they are effectively utilized to support testing and optimization efforts
* Stay informed on industry trends and best practices
About You
* 3 years of experience in conversion rate optimization (CRO) or performance marketing role
* Bachelor's degree in marketing, design, technology or a related field
* Demonstrated success in optimizing lead generation across multiple digital channels
* Proficient in analyzing both quantitative data and qualitative data to generate actionable insights
* Hands-on experience with web analytics tools and CRO platform
* Strong communication and presentation skills, capable of conveying findings clearly to stakeholders, including senior leadership
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About Us
Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at **************************.
VP of Portfolio Retention Marketing - Mortgage
Senior Manager Of Marketing Job 109 miles from Bedford
Description About AmeriSaveAmeriSave Mortgage Corporation is a pioneering force in the mortgage industry, leveraging cutting-edge technology to streamline and simplify the home financing experience. With a reputation for integrity, customer-centricity, and constant innovation, AmeriSave is committed to delivering exceptional value to borrowers at every stage of their homeownership journey. As we continue to scale our organization, we seek forward-thinking leaders to help drive sustained growth and unparalleled customer satisfaction. Job Description: We are looking for a visionary Vice President of Portfolio Retention Marketing to lead and shape our borrower retention strategies. This executive role will be responsible for maximizing customer lifetime value by creating, implementing, and optimizing marketing initiatives designed to keep our existing borrowers engaged, satisfied, and returning for future mortgage needs. The ideal candidate will blend strategic insight, deep consumer understanding, and data-driven methodologies to continually improve loyalty, reduce attrition, and capture untapped potential within our existing customer base. Key Responsibilities:
Strategic Leadership: Define and lead the long-term retention marketing strategy, setting key performance indicators, developing actionable roadmaps, and ensuring alignment with broader business objectives.
Customer Lifecycle Management: Architect end-to-end customer retention journeys-onboarding, engagement, re-engagement, and repeat transactions-leveraging segmentation, personalized communications, and timely, relevant content.
Data-Driven Optimization: Oversee analysis of customer data, behavioral insights, and market trends to identify opportunities that increase borrower satisfaction, reduce churn, and strengthen long-term relationships.
Omni-Channel Engagement: Implement integrated marketing campaigns across email, SMS, direct mail, digital platforms, and other relevant channels, ensuring messages resonate with target segments and drive meaningful actions.
Cross-Functional Collaboration: Work closely with product, sales, analytics, and technology teams to ensure the retention marketing strategy is fully supported by the appropriate tools, resources, and cross-functional initiatives.
Vendor & Partnership Management: Identify, evaluate, and manage relationships with external vendors and partners that support portfolio retention efforts. Negotiate contracts, track performance, and leverage third-party expertise for optimal outcomes.
Leadership & Mentorship: Build, inspire, and lead a high-performing retention marketing team. Encourage professional development, guide strategy execution, and foster an environment of innovation and continuous improvement.
Compliance & Brand Integrity: Ensure all retention marketing activities adhere to industry regulations and company policies. Uphold AmeriSave's brand standards, maintaining authenticity, transparency, and trust with our borrowers.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
10+ years of progressive experience in marketing, customer lifecycle management, or CRM, with at least 5+ years in a senior leadership role.
Demonstrated success in developing and executing data-driven retention strategies within financial services, mortgage, fintech, or similarly regulated industries.
Strong analytic and problem-solving skills, including experience with segmentation, predictive modeling, and personalized marketing tactics.
Exceptional communication and stakeholder management skills, capable of influencing executives and operational teams.
Proven track record of leading teams, mentoring talent, and cultivating a culture of excellence and innovation.
Experience navigating a fast-paced, growth-oriented environment, with the agility to adjust to evolving business priorities.
**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. ** Compensation: Annual compensation for this position generally ranges from $125,000 - $350,000. Benefits:
401(k)
Dental insurance
Disability insurance
Employee discounts
Health insurance
Life insurance
Paid time off
12 paid holidays per year
Paid training
Referral program
Vision insurance
AmeriSave is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
California Consumer Privacy Act Disclosure Acknowledgment
Employment Applicants, New Hires, and Employees Residing in California
AmeriSave Mortgage Corporation's Privacy Policy Statement (“Policy”) can be reviewed here: www.amerisave.com/privacy-policy AmeriSave Mortgage Corporation's California Consumer Privacy Act (“CCPA”) Recruitment Disclosure can be reviewed here: https://www.amerisave.com/ccpa-recruitment-disclosure/ When AmeriSave's Human Resources Department makes future requests for personal information, the same Policy is applicable. By applying, you understand this acknowledgment covers current and future personal information requests. You also acknowledge the business purpose of the personal information collected and that future requests may occur while applying for a position at AmeriSave and/or during employment, if applicable.
VP of Portfolio Retention Marketing - Mortgage
Senior Manager Of Marketing Job 109 miles from Bedford
About AmeriSave AmeriSave Mortgage Corporation is a pioneering force in the mortgage industry, leveraging cutting-edge technology to streamline and simplify the home financing experience. With a reputation for integrity, customer-centricity, and constant innovation, AmeriSave is committed to delivering exceptional value to borrowers at every stage of their homeownership journey. As we continue to scale our organization, we seek forward-thinking leaders to help drive sustained growth and unparalleled customer satisfaction.
Job Description:
We are looking for a visionary Vice President of Portfolio Retention Marketing to lead and shape our borrower retention strategies. This executive role will be responsible for maximizing customer lifetime value by creating, implementing, and optimizing marketing initiatives designed to keep our existing borrowers engaged, satisfied, and returning for future mortgage needs. The ideal candidate will blend strategic insight, deep consumer understanding, and data-driven methodologies to continually improve loyalty, reduce attrition, and capture untapped potential within our existing customer base.
Key Responsibilities:
* Strategic Leadership: Define and lead the long-term retention marketing strategy, setting key performance indicators, developing actionable roadmaps, and ensuring alignment with broader business objectives.
* Customer Lifecycle Management: Architect end-to-end customer retention journeys-onboarding, engagement, re-engagement, and repeat transactions-leveraging segmentation, personalized communications, and timely, relevant content.
* Data-Driven Optimization: Oversee analysis of customer data, behavioral insights, and market trends to identify opportunities that increase borrower satisfaction, reduce churn, and strengthen long-term relationships.
* Omni-Channel Engagement: Implement integrated marketing campaigns across email, SMS, direct mail, digital platforms, and other relevant channels, ensuring messages resonate with target segments and drive meaningful actions.
* Cross-Functional Collaboration: Work closely with product, sales, analytics, and technology teams to ensure the retention marketing strategy is fully supported by the appropriate tools, resources, and cross-functional initiatives.
* Vendor & Partnership Management: Identify, evaluate, and manage relationships with external vendors and partners that support portfolio retention efforts. Negotiate contracts, track performance, and leverage third-party expertise for optimal outcomes.
* Leadership & Mentorship: Build, inspire, and lead a high-performing retention marketing team. Encourage professional development, guide strategy execution, and foster an environment of innovation and continuous improvement.
* Compliance & Brand Integrity: Ensure all retention marketing activities adhere to industry regulations and company policies. Uphold AmeriSave's brand standards, maintaining authenticity, transparency, and trust with our borrowers.
Qualifications:
* Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
* 10+ years of progressive experience in marketing, customer lifecycle management, or CRM, with at least 5+ years in a senior leadership role.
* Demonstrated success in developing and executing data-driven retention strategies within financial services, mortgage, fintech, or similarly regulated industries.
* Strong analytic and problem-solving skills, including experience with segmentation, predictive modeling, and personalized marketing tactics.
* Exceptional communication and stakeholder management skills, capable of influencing executives and operational teams.
* Proven track record of leading teams, mentoring talent, and cultivating a culture of excellence and innovation.
* Experience navigating a fast-paced, growth-oriented environment, with the agility to adjust to evolving business priorities.
Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation.
Compensation:
Annual compensation for this position generally ranges from $125,000 - $350,000.
Benefits:
* 401(k)
* Dental insurance
* Disability insurance
* Employee discounts
* Health insurance
* Life insurance
* Paid time off
* 12 paid holidays per year
* Paid training
* Referral program
* Vision insurance
AmeriSave is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
California Consumer Privacy Act Disclosure Acknowledgment
Employment Applicants, New Hires, and Employees Residing in California
AmeriSave Mortgage Corporation's Privacy Policy Statement ("Policy") can be reviewed here: ********************************
AmeriSave Mortgage Corporation's California Consumer Privacy Act ("CCPA") Recruitment Disclosure can be reviewed here: ******************************************************
When AmeriSave's Human Resources Department makes future requests for personal information, the same Policy is applicable. By applying, you understand this acknowledgment covers current and future personal information requests. You also acknowledge the business purpose of the personal information collected and that future requests may occur while applying for a position at AmeriSave and/or during employment, if applicable.
Marketing Analytics Manager
Senior Manager Of Marketing Job 109 miles from Bedford
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Marketing & Communications Director
Senior Manager Of Marketing Job 109 miles from Bedford
The Yunion Marketing & Communications Director
Detroit, mi, United States of America
Are you a creative visionary with a passion for storytelling, content creation, and community impact? As The Yunion's Director of Marketing & Communications, you will be at the forefront of expanding our brand, building strategic partnerships, and driving engagement through innovative marketing initiatives.
You'll lead and inspire a dynamic team, including contractual support staff reporting directly to you, to execute impactful campaigns that elevate The Yunion's mission. This is your chance to lead marketing efforts that leave a lasting mark on Metro Detroit and beyond.
Essential Functions:
Brand Expansion and Marketing Strategy
Lead efforts to elevate The Yunion's brand, driving local and national visibility.
Cultivate relationships with media, influencers, funders, and community organizations to amplify our mission.
Develop innovative sponsorships and partnerships that align with organizational goals.
Digital and Content Strategy
Create compelling digital campaigns to share success stories, program highlights, and funding opportunities.
Oversee website updates, ensuring an engaging user experience.
Manage content for email marketing, newsletters, and social media, focusing on storytelling and community connection.
Community Outreach Alignment
Partner with the Community Outreach Coordinator to promote events and integrate community feedback.
Design marketing strategies to maximize event attendance and impact.
Event and Public Relations Support
Lead marketing and promotion for events, from fundraisers to youth programs.
Serve as the main contact for media inquiries, press releases, and public relations efforts.
Represent The Yunion at community and industry events as a brand ambassador.
Donor Relations and Funding Outreach
Senior Marketing (Sales) Executive - Michigan
Senior Manager Of Marketing Job 109 miles from Bedford
Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth.
This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly.
The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians.
The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids).
We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 5+ years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience is highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred
+ Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here (************************************************************** **.**
\#LI-DZ1
**Labcorp is proud to be an Equal Opportunity Employer:**
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site (**************************************************** or contact us at Labcorp Accessibility (Disability_*****************) .
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Marketing Analytics Manager
Senior Manager Of Marketing Job 109 miles from Bedford
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.