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  • Associate Director, Consumer Marketing - OTC (Eye Care)

    Abbvie 4.7company rating

    Senior manager of marketing job in Irvine, CA

    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at *************** Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Job Description The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement. Key Responsibilities Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce. Direct development and execution of creative consumer marketing tactics and omnichannel campaigns-including TV, digital, social, website, CRM, and eCommerce platforms. Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution. Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels. Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation. Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed. Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives. Qualifications Bachelor's Degree required. Proven marketing experience with increased proficiency in all marketing skills. Previous cross franchise/cross channel marketing experience preferred. Preferred Qualifications BA/BS required; MBA preferred. 8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable. Deep knowledge of brand management, omni-channel approaches, and campaign development. Track record of managing multi-agency partnerships and influencing across a matrixed organization. Strategic thinker with strong planning, organization, attention to detail, and execution skills. Intellectual curiosity and ability to generate new ideas for consumer engagement and growth-across both traditional and digital touchpoints. Experience with financial planning, campaign metrics, and business analysis is a plus. Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
    $130k-162k yearly est. 13d ago
  • Marketing Manager

    Amtec Staffing 4.2company rating

    Senior manager of marketing job in Torrance, CA

    Marketing & Brand Manager Torrance, CA $65k-$75k +bonus We are a leading healthcare management organization committed to providing exceptional care and services to our patients. We operate a network of state-of-the-art clinics and ambulatory surgery centers dedicated to delivering high-quality outpatient and surgical care in a patient-centered environment. Summary The Marketing & Brand Manager is a dynamic and creative individual who will drive the growth of our organization through innovative marketing strategies. The Manager will be instrumental in promoting our mission and services, expanding our client base, and fostering valuable partnerships within the community. This role works in concert with the Events Coordinator and reports directly to the COO. Responsibilities Advertising Management Develop and manage online and traditional advertising campaigns within budget. (Facebook, Google, Groupon, etc.) Identify new advertising opportunities for brand growth. Develop and implement effective marketing campaigns and promotions to attract new patients to Company entities. Develop compelling and creative marketing content, including promotional materials, website content, and blog posts, to engage and inform our target audience. Create and maintain campaigns through Athena EMR's outreach functions. Implement and maintain a CRM database of important clients and businesses. Data and Metrics Management Collect and analyze data from advertising campaigns. Measure and report the success and ROI of campaigns to management and staff. Social Media Management Create and post daily creative content on social media platforms. Use all forms of social media to improve brand awareness and brand identity. Engage with the audience and respond to inquiries. Website Management Maintain and update the company website. Ensure the website is user-friendly and optimized for search engines. Search Engine Optimization (SEO) Implement SEO strategies to improve website ranking. Monitor SEO metrics and adjust strategies as needed. Manage Patient Review websites like Yelp and Google Reviews, including their metrics. Requirements Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). Proven experience in marketing, preferably within the healthcare or related industry. Strong understanding of digital marketing strategies, social media platforms, and SEO best practices. Proficiency in marketing analytics tools to measure and optimize campaign performance. Excellent communication and interpersonal skills to represent the company professionally at events and engage with potential clients. Demonstrated ability to generate new leads and drive customer acquisition. Budget management skills to effectively allocate resources and maximize ROI. Creative mindset with the ability to develop engaging marketing content. Strong networking and relationship-building skills to foster partnerships with personal injury firms and community partners. Proactive, results-driven, and able to work both independently and collaboratively. Role Key Performance Indicators (KPIs) ROI from advertising campaigns Growth in social media engagement and followers Increase in website traffic and search engine ranking Number of new patient appointments through online channels We offer competitive compensation and benefits packages, a supportive work environment, and opportunities for professional growth.
    $78k-118k yearly est. 4d ago
  • Product Marketing & Communications Manager

    Dice 4.4company rating

    Senior manager of marketing job in Irvine, CA

    Dice's customer, a technology solutions provider, is currently looking to hire a Product Marketing & Communications Manager for a 6-month contract opportunity. This position offers a flexible hybrid work schedule and can be performed primarily remotely with occasional visits to the office in Irvine, CA on an as-needed basis for events and customer interfacing. Title: Product Marketing & Communications Manager Location: Irvine, CA (Hybrid / Primarily Remote) Overview: The Product Marketing & Communications Manager for Transformation Programs will be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives. Qualifications: 7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must. Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same. Background in marketing and communications, GTM strategy development, activation campaign planning and execution Excellent interpersonal and communication style, with proven active listening and critical thinking ability Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives Tech savvy, with some exposure with large scale digital transformation efforts preferred. Experience in the financial services industry a plus Responsibilities: Marketing & Communications Management Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees. Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content. Act as editor-in-chief to source and manage content and events pipeline. Support and enhance content production and approval processes to ensure effective management and timely deployment. Experiential Marketing & Event Design, Planning & Execution: Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos. Campaign and Project Management: Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution. Build relationships with key internal stakeholders to understand pain points, change impacts and needs. Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies. Develop customer engagement and enablement GTM strategies and campaign plans. Identify and document moments that matter as part of a customer change journeys. Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives. Monitoring and Measuring Progress: Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives. Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies. Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data. About the Company: A technology solutions provider based in Chicago, IL, which is dedicated to empowering the fintech, healthcare and education industry with cutting-edge technology solutions to optimize costs and cloud infrastructure. As a leading provider of Automation Consultancy, Managed Cloud Services, and Integrations, we bring expertise and innovation to every project. Why this Opportunity? Incumbent team members testify: “Working in this team has been a transformative experience, allowing me to grow both professionally and personally” “I love this team! Respectful environment, supportive leaders. One of the best gigs I've had in years” “What we're doing here isn't just innovative… it's also very, very fun!” This role offers a unique chance to grow your career in a dynamic environment, with potential for contract-to-hire after six months for the right candidate. Our customer values diverse perspectives and experiences. If you have a background in marketing and communications, GTM strategy development, activation campaign planning and execution, we encourage you to apply.
    $77k-95k yearly est. 5d ago
  • Residential Constuction Marketing Manager

    Addition Building & Design Inc.

    Senior manager of marketing job in Los Angeles, CA

    Job Title: Marketing Specialist Company: Addition Building & Design, Inc About Us: Addition Building & Design Inc is a premier high-end residential construction firm dedicated to creating luxurious living spaces that reflect our clients' unique visions. With a commitment to exceptional craftsmanship and client satisfaction, we pride ourselves on our innovative designs and sophisticated building solutions. Position Overview: We are seeking a dynamic and creative Marketing Specialist to join our team full-time. This individual will play a crucial role in enhancing our brand presence, driving lead generation, and promoting our portfolio of high-end residential projects. The ideal candidate will have a passion for luxury markets, excellent communication skills, and a strong understanding of digital marketing strategies. Key Responsibilities: Develop and implement comprehensive marketing strategies to elevate brand awareness and drive sales. Create engaging content for our website, social media platforms, email campaigns, and marketing brochures. Conduct market research to identify trends, customer needs, and competitive positioning. Collaborate with the design and project management teams to showcase our projects through high-quality photography and videos. Manage social media accounts and monitor analytics to optimize engagement and reach. Organize and participate in industry events, trade shows, and client meetings. Develop and maintain relationships with industry influencers and partners. Track and report on the effectiveness of marketing campaigns and initiatives. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 3+ years of experience in marketing, preferably within the construction or luxury real estate sector. Proficiency in digital marketing tools, social media platforms, and analytic software. Strong writing and communication skills with a keen eye for detail. Creative thinker with the ability to design visually appealing marketing materials. Ability to manage multiple projects and deadlines in a fast-paced environment. Familiarity with project management software is a plus. Why Join Us? Opportunity to work with a dedicated team passionate about high-quality construction. Competitive salary and benefits package. Collaborative work environment that encourages professional growth and creativity. Chance to contribute to remarkable projects that impact the community. Application Process: Interested candidates are invited to submit a resume, cover letter, and a portfolio of relevant work to [email address]. Please include "Marketing Specialist Application" in the subject line. Forward resumes to ******************************* Addition Building & Design Inc] is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
    $88k-141k yearly est. 1d ago
  • Brand Marketing Manager

    Guess?, Inc. 4.6company rating

    Senior manager of marketing job in Los Angeles, CA

    The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels. ESSENTIAL FUNCTIONS: Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services. Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company. Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis. Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand. Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners. EDUCATION: Bachelor's Degree YEARS OF EXPERIENCE: 6-8 Years Salary Minimum $100,000.00 Salary Maximum $115,000.00 Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!
    $100k-115k yearly 3d ago
  • Marketing Operations Manager

    Daily Drills

    Senior manager of marketing job in Los Angeles, CA

    Daily Drills This is a full-time, on-site role (Monday-Thursday in the office, Friday remote) for a Marketing Operations Manager at Daily Drills. The Daily Drills office is located in Los Angeles, specifically in Brentwood. Daily Drills is an LA-based lifestyle brand designed to make getting dressed fun! Founded in 2020, best friends and entrepreneurs Kennedy Crichlow (Ken) and Mary Ralph Bradley (Ralph) set out to create pieces that filled gaps in their own closets. A few text messages and a thousand !!! later, they sealed the deal with a Daily Drills patch sewn proudly on each item. From cozy loungewear to stylish workout apparel and vacation-ready resort wear, Daily Drills makes every part of your day a little more fun!!! Our brand IS the exclamation point in our logo - we put emphasis on everything we do and approach each day with the energy of the “!!!” We want our customers to be excited to get dressed in Daily Drills, and that wouldn't happen if our team wasn't excited throughout every step of the process. By traveling the world and capturing our collections in the destinations we are inspired by, we bring our clothes to life, building not just a wardrobe, but a lifestyle representative of our signature exclamation point! Marketing Operations Manager The Marketing Operations Manager ensures all marketing initiatives are fully prepared, aligned across teams, and executed on time. Strategy and direction come from leadership, while this role focuses on the administrative and operational side- managing the marketing calendar, coordinating cross-functional contributions, monitoring the product pipeline, and ensuring all content, creative, operations, and assets are ready for launch. The ideal candidate is highly organized, detail oriented, and proactive in keeping initiatives on track from planning through execution. Key Responsibilities Following leaderships lead on strategy, maintain and own the marketing calendar, ensuring it is filled out weeks in advance with all initiatives scheduled, tracked, and launch-ready, and share it with respective team members to ensure responsibilities are clear and progress is tracked. Develop and manage workback schedules in collaboration with cross functional teams including creative, strategy, copywriting, operations, and production to ensure all deliverables are completed on time and responsibilities are clearly handed off. Execute on marketing initiatives based on strategy provided by leadership, ensuring follow through and alignment throughout execution. Monitor the product pipeline to ensure marketing initiatives align with upcoming launches, product priorities, and business objectives. Ensure each marketing initiative is fully prepared and launch ready, including: Initiative and scope confirmed, copy finalized by the copywriter, visuals selected or photos taken and delivered by their deadline, product names verified for accuracy, back end links tested and operational with operations support, all assets (copy, visuals, links, emails) proofed, tested, and organized in Drive for accuracy and functionality. Ensure Go-To-Market (GTM) presentations are on track, up to date, and ready for team meetings and launch dates. Review all initiatives for completeness and alignment with brand and operational standards before launch. Collect, organize, and track all materials, assets, and approvals for easy access and reference. Monitor campaign timelines and ensure deliverables meet deadlines and quality standards. Identify gaps or risks in campaign readiness and proactively suggest solutions. Support ad-hoc marketing projects and cross-functional initiatives as needed. Distribute recap emails or Slack updates to all relevant team members to maintain cross-functional alignment between departments such as Operations, Marketing, and Finance. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field preferred. 1-3 years of experience in marketing coordination, project management, or a similar role. Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously. Excellent communication skills, both written and verbal, and ability to collaborate effectively across teams. Experience with Monday.com or Miro is a plus. Proactive problem solving mindset with the ability to anticipate potential roadblocks and suggest solutions.
    $92k-128k yearly est. 5d ago
  • Vice President of Marketing & Communications

    Oliveda International Inc.

    Senior manager of marketing job in Culver City, CA

    Vice President of Marketing & Communications - Beauty & Wellness Shape the Global Voice of Waterless Beauty with Oliveda At Oliveda, we are redefining beauty through the power of waterless formulations and the unmatched potency of our olive tree-based skincare. As pioneers in clean, conscious, and high-performance beauty, our mission is to set a new standard for what skincare can be - deeply effective, sustainable, and transformative. We are seeking a Vice President of Marketing & Communications to lead our global marketing strategy and communications, driving brand awareness, audience growth, and meaningful engagement worldwide. If you are a strategic, creative, data-driven leader with a passion for purpose-led beauty and wellness brands, this role offers the opportunity to make a profound impact at a global scale. What Makes Oliveda Unique? We are not just “waterless beauty.” We are tree-to-beauty, powered by 3,000-year-old olive tree skincare science. Our formulations replace 70% industrial water with phytonutrient-rich antioxidants, delivering clinically proven results, long-term skin transformation, and a radically more sustainable approach to beauty. Your Role Lead the global marketing and communications strategy, ensuring cohesive brand storytelling, audience growth, and measurable business impact. Shape Oliveda's voice across all channels while building and mentoring a high-performing marketing team. What You'll Do Lead Marketing Strategy & Execution Develop and implement comprehensive marketing strategies that drive global brand growth and engagement. Identify new opportunities to expand marketing initiatives and secure the necessary resources to execute them. Build & Lead High-Performing Teams Manage, mentor, and inspire the marketing and communications team to deliver exceptional results. Foster a collaborative, innovative, and performance-driven culture. Drive Audience Growth & Product Adoption Develop campaigns that increase awareness, adoption, and loyalty for Oliveda products across all channels. Collaborate closely with e-commerce, social media, and performance marketing teams to maximize reach and ROI. Oversee Communications & Brand Strategy Ensure consistent, compelling brand messaging across all touchpoints. Lead strategic planning and execution of social media initiatives and integrated marketing campaigns. Measure & Optimize Performance Monitor, analyze, and report on marketing performance, ROI, and key KPIs. Translate insights into actionable strategies that improve customer engagement and drive business growth. Ensure Compliance & Excellence Guarantee that all marketing materials and communications comply with regulations, internal policies, and industry standards. What We're Looking For Proven track record in senior marketing leadership roles (VP-level or equivalent). Deep expertise in marketing strategy, brand development, and integrated communications. Strong analytical skills to interpret data and make actionable decisions. Exceptional leadership skills with experience building and mentoring high-performing teams. Outstanding communication and presentation abilities for diverse audiences. Experience managing multiple priorities in a fast-paced, high-growth environment. Passion for sustainability, wellness, and mission-driven brands. Experience 8-10+ years in marketing, team leadership, and business development. 8-10+ years in social media marketing and sales. Strong e-commerce knowledge and experience preferred. Job Details Job Type: Full-time, on-site (Culver City, CA) Compensation: $204,000 - $252,000 per year (commensurate with experience) Benefits: Medical, Dental, Vision Insurance; additional Life & Health Insurance; 401(k)
    $204k-252k yearly 3d ago
  • Senior Manager, Performance Marketer & Media Buying - E-Commerce

    Nana Jacqueline

    Senior manager of marketing job in Los Angeles, CA

    : Nana Jacqueline was founded by two best friends with a passion for fashion that began at a young age. What started as a loungewear brand has evolved into a sought-after luxury fashion line that transforms whimsical feelings into romantic pieces. Based in Los Angeles, CA, Nana Jacqueline embodies the aura of romance and enchantment in elegantly-designed clothing, celebrating women and the freedom to feel sexy in everyday styles. Follow us @nanajacqueline_. Role Description: We're seeking a full time Senior Manager, Paid Media & Media Buying to lead full-funnel performance marketing across global channels. This role will be responsible for driving customer acquisition, optimizing spend efficiency, and delivering measurable growth through data-driven strategy, testing, and execution. Key Responsibilities: Budget Management: Oversee and allocate multi-channel paid media budgets across Meta, Google, TikTok, Pinterest, Display, and Affiliate to maximize ROI and scale efficiently. Strategic Planning: Partner with internal teams to design, launch, and analyze incrementality and attribution tests that guide investment strategy and improve channel performance. Performance Analysis & Reporting: Own reporting for all paid media KPIs, delivering actionable insights on ROAS, MER, CPC, CAC, LTV:CAC, and channel mix performance to leadership. Media Buying: Manage daily pacing, campaign optimizations, and audience targeting strategies to ensure budget efficiency and performance consistency across platforms. Partnership Management: Cultivate and maintain relationships with key platform partners including Meta, Google, TikTok, and Pinterest, staying ahead of emerging trends and betas. Growth Strategy: Identify new growth opportunities through market research, competitive insights, and consumer behavior analysis to enhance paid media impact. Cross-Functional Collaboration: Collaborate with the creative, e-commerce, and analytics teams to align campaign strategy, creative testing, and full-funnel conversion initiatives. Required Skills & Experience: Experience: 5-8 years in paid media or digital marketing, with at least 3 years focused on e-commerce growth or performance marketing. Budget Oversight: Proven success managing multi-million-dollar media budgets across multiple channels. Analytical Skills: Deep understanding of paid media metrics (ROAS, MER, CPC, CAC, LTV:CAC) and incrementality testing methodologies. Technical Proficiency: Advanced Excel/Google Sheets skills and experience with data visualization tools (e.g., Looker or Motion). Leadership: Experience managing and developing direct reports within an in-house environment.
    $110k-171k yearly est. 4d ago
  • Performance Marketing Manager

    Entertainment Earth 3.7company rating

    Senior manager of marketing job in Simi Valley, CA

    Why Entertainment Earth We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms. About the Role We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun. Responsibilities: Campaign Strategy and Execution Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms. Test emerging channels such as TikTok and Reddit to expand reach and acquisition. Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness. Performance Optimization Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER. Conduct A/B testing to refine targeting, messaging, and performance. Evaluate attribution models and reporting to understand channel performance across the customer journey. Provide actionable recommendations to improve efficiency and scale paid media results. Agency and Cross-Functional Collaboration Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met. Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities. Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies. Provide input into the promotional calendar and product launch planning from a paid media perspective. Website Optimization and SEO Implement SEO best practices across site content, metadata, and product pages. Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance. Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience. Align site updates with campaign and promotional priorities. Analytics and Consumer Insights Maintain reporting dashboards to track paid media performance and overall DTC results. Leverage analytics and customer insights to inform targeting strategies, offers, and messaging. Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors. Requirements 4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles. Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results. Experience with SEO and website optimization including CRO and UI/UX improvements. Familiarity with emerging platforms such as TikTok and Reddit a plus. Strong skills in campaign analytics, attribution, A/B testing, and performance reporting. Experience conducting consumer research, including surveys and competitive analysis. Proficiency with Google Analytics and ecommerce platforms. Highly organized with attention to detail and a proactive, problem-solving mindset. Experience managing paid media budgets and agency relationships. Knowledge of platform policies, privacy regulations, and industry best practices. Our Core Values: Leadership Collaboration Accountability Data/Insight Driven Diverse & Inclusive Curious Fun Benefits of Joining the Team! Discounts on your favorite collectibles! Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office! Medical/Dental/Vision Plans/Additional Optional Plans Paid Time Off plus Holidays 401(k) matching plan, educational reimbursement and much more!
    $93k-143k yearly est. 1d ago
  • Head of Global Marketing

    Staud

    Senior manager of marketing job in Los Angeles, CA

    STAUD Clothing, headquartered in Los Angeles, CA, has an opening for a Head of Global Marketing at its Los Angeles office location. Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, Staud stands at the intersection of vintage inspiration and modern design-cool, confident, and deeply tied to culture. From cult-favorite accessories to elevated collaborations with brands like Birkenstock and St. Regis, Staud has built a world that's distinctly LA yet globally resonant. STAUD offers a health care plan to include medical coverage, dental care, vision insurance, an FSA plan, and a matching 401k plan. Role Overview The Head of Global Marketing is a senior, strategic, and creative leader charged with defining, elevating, and amplifying STAUD's brand across the global fashion landscape. This role leads Marketing including Creative Services, Press & Celebrity, Events & Partnerships, and Social ensuring that every touchpoint is unmistakably Staud: culturally relevant, visually arresting, and commercially impactful. This leader partners closely with the co-founders on creative conception and serves as the central point for internal and external teams to deliver high-quality content, campaigns, and collaborations. Creative Services reports into this role, enabling end-to-end oversight of brand storytelling across channels. Essential Duties Brand Strategy & Positioning Shape and guide the brand's positioning and expression across channels and product lines ensuring consistency and alignment with company goals. Translate the brand's identity into cultural resonance through campaigns, activations, partnerships, and storytelling. Monitor trends, cultural shifts, and competitive activity to anticipate opportunities for growth and relevance. Serve as the internal and external guardian of the Staud voice. Creative Services Lead Creative Services team, including content production, graphic design, styling, and copywriting. Oversee the development of all creative assets campaigns, digital, social, video, mailers, and product presentation to ensure a cohesive and elevated brand presence. Partner with internal teams to maintain alignment between creative output and brand strategy. PR & Celebrity Lead PR strategy and manage agency relationships to secure impactful coverage. Oversee celebrity engagement, dressing, and participation in brand events. Maintain and nurture relationships with high-profile individuals to enhance brand visibility and loyalty. Events & Partnerships Oversee planning and management of high-profile brand events and collaborations. Act as primary liaison with internal teams (design, merchandising, creative) to ensure product and brand stories are fully realized through partnerships. Maintain relationships with external partners, agencies, and venues to deliver elevated, brand-aligned experiences. Social Media & Influencers Guide social strategy, content planning, and influencer collaborations across owned and earned channels. Ensure social content reinforces brand narrative and supports campaign and partnership objectives. Team Leadership Manage, mentor, and inspire a high-performing team Set clear objectives, provide feedback, and support professional growth within the team. Coordinate cross-functional efforts to maintain alignment and quality of all marketing initiatives. Prerequisite Knowledge, Skills, & Education 10+ years of experience across brand, marketing, PR, social, and creative services within fashion, luxury, beauty, or lifestyle companies. 5+ years managing senior teams responsible for creative, brand, or marketing operations. Strong leadership skills, able to establish effective processes and inspire high-performing teams. Deep understanding of fashion/lifestyle culture and the ability to translate trends into compelling brand expression. Excellent relationship management and collaboration skills across internal teams and external partners. Exceptional communication skills, both written and visual, with strong creative judgment. Strategic mindset combined with operational acumen to ensure flawless delivery of campaigns, events, and collaborations. Self-driven, adaptable, and able to thrive in a fast-paced, evolving environment. Physical and Mental Requirements Standing and sitting for extended periods of time. Lifting up to 25 pounds in a safe and prudent manner. Ability to easily move throughout an office with ease. Ability to read, write, and understand English. Ability to effectively interact with others internally and externally. Ability to utilize office equipment in a safe and prudent manner, including a copy machine, fax machine, computer, telephone, and other general office equipment that may be used regularly. Ability to kneel, crouch, bend, push, pull, stoop, and lift above shoulders. Ability to work with many different personalities. Ability to work in a fast-paced environment. Correctable vision and hearing. Ability to work on-site, full-time. Job Type: Full-Time, Hybrid in-office schedule
    $122k-199k yearly est. 3d ago
  • E-commerce Growth & Performance Marketing Manager

    Phillips & King 4.3company rating

    Senior manager of marketing job in Moorpark, CA

    Phillips & King, a subsidiary of Kretek International, Inc., distributes thousands of diverse products to independent and small-chain convenience, tobacco, and liquor retailers across the U.S. Phillips & King is pioneering a complete digital transformation of its business, designed to help retail stores more easily discover and stock the products their customers crave. Built on the belief that the future of all B2B wholesale e-commerce is digital, we'll use our new web platform to connect the diverse community of independent convenience retailers with an “endless aisle” of products they need to sell and thrive. We're looking for smart, resourceful, and passionate people to join our team. Job Summary: The E-commerce Growth & Performance Marketing Manager will be responsible for building and executing strategies to drive qualified traffic, increase conversions, and grow customer lifetime value (CLV) across our new Shopify B2B platform. This is a high-impact role that combines performance marketing, conversion optimization, and lifecycle marketing to unlock scalable growth for our wholesale ecommerce business. You will use first-party data and customer insights to develop campaigns tailored to our unique vertical and diverse independent retail base. Key Responsibilities: Growth Strategy & Execution Own the end-to-end ecommerce growth marketing strategy for our Shopify B2B platform. Plan and execute paid and organic acquisition campaigns to drive traffic from qualified wholesale buyers (independent retailers and chain/distributor customers). Optimize the full customer journey-from discovery to repeat purchase-using lifecycle marketing and data-driven personalization. Performance Marketing & Analytics Manage and optimize paid media channels (Search, Display, Retargeting, Referral) with a focus on ROAS and CAC. Partner with email marketing to deploy segmented, behavior-based campaigns that drive retention, cross-sell, and upsell. Define and track performance metrics such as CAC, CLV, ROAS, conversion rate, AOV, retention rate, churn, and more. Conversion Rate Optimization Lead A/B testing across landing pages, product pages, and checkout flows to increase B2B conversion rates. Work with marketing and development teams to continuously optimize UX, mobile experience, site performance, and merchandising. Use first-party data and purchase behavior to personalize product recommendations, promotions, and messaging by customer segment. Platform & Martech Optimization Utilize Shopify B2B tools and features (e.g., customer groups, purchase history) to tailor the e-commerce experience for wholesale customers. Collaborate with the marketing team to align marketing efforts with product availability, promotions, and customer lifecycle. Evaluate and recommend Martech solutions (CDP, analytics tools, marketing automation) that enhance ecommerce performance. You're a Fit If You: Thrive in a data-driven, results-oriented environment, and love owning strategy + execution. Have a strong understanding of Shopify B2B and how to customize the e-commerce experience for wholesale buyers. Can translate first-party data into actionable marketing insights that drive measurable growth. Understand how to market to independent retailers and business buyers, with experience in complex buyer journeys. Are resourceful, proactive, and able to collaborate cross-functionally with agility. Qualifications Bachelor's degree in Marketing, Business Administration, Information Technology, or related field and/or 4-6+ years of experience in ecommerce growth or performance marketing, ideally in B2B or wholesale industries. Strong understanding of the Shopify B2B platform and its built-in capabilities. Experience driving customer acquisition and retention using paid media, email, CRO, and on-site personalization. Experience with Project Management Software such as Monday. Proficiency in data and analytics tools: Google Analytics (GA4), Shopify Analytics, Klaviyo or other email platforms, A/B testing tools, and CRM/CDP platforms. Proven ability to manage campaign budgets with a focus on ROAS, CAC, and scaling performance channels. Experience working with segmented customer bases and developing campaigns tailored to each group. Excellent communication and reporting skills, with an ability to present findings and recommendations clearly. Self-starter who can operate independently and bring innovative ideas to the table. · Certification in eCommerce (e.g., Certified eCommerce Manager) is desirable. Physical Requirements: Ability to sit for extended periods. The ability to lift 25lb regularly and occasionally up to 50lbs. Safety: The incumbent must be able to perform this job safely without endangering the health or safety of self or others. Supervisory Responsibility: The position will not have supervisory responsibility. Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time per business needs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
    $91k-127k yearly est. 4d ago
  • Marketing Director

    Forme

    Senior manager of marketing job in Los Angeles, CA

    Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. Featured in Vogue , Cosmopolitan , and Golf Digest , and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we're redefining the category of functional wellness apparel. We're a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you'll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people's lives. The Role We're looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder/CEO, you'll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical. This is a full-time, in-office role based in Los Angeles. You are: A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup. Fluent across brand storytelling and performance marketing, with a deep understanding of how creative, paid media, partnerships, and product marketing work together. Experienced in managing and coordinating with performance marketing agencies, ensuring strategies are aligned and execution delivers measurable results. Built for urgency and adaptability - you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time. A player-coach: you can build strategy, but you're also willing to roll up your sleeves and execute. A data-driven decision maker who knows how to balance gut creative instincts with performance metrics. A natural leader who inspires and develops teams while driving accountability and results. Responsibilities: Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness. Lead brand positioning, messaging, and creative direction in partnership with design and product teams. Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency. Build out and lead the marketing team, setting clear goals and developing talent. Partner with product and operations to launch new products with effective go-to-market strategies. Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility. Analyze data, measure ROI, and continually refine strategies to maximize growth. Work closely with the CEO and executive team to align marketing with company vision and business objectives. Qualifications: 5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role. Experience in consumer, wellness, fitness, or apparel categories strongly preferred. Proven track record of scaling marketing efforts in a high-growth, fast-paced environment. Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics. Experience managing external agencies and ensuring accountability to performance goals. Exceptional leadership, communication, and cross-functional collaboration skills. Ability to thrive in environments where intensity and urgency are the norm. Role Details: Location: Full-time, in-office at our Los Angeles office Benefits: Medical, dental, vision, 401k match, wellness perks, and access to our products To Apply: Send your resume to hiring@forme.science with answers to the following questions: Tell us about a brand you've helped scale. What stage was the company when you joined, and what was its growth trajectory under your leadership? What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why? Have you managed external agencies before (performance, creative, PR)? How do you ensure accountability and alignment with internal goals? What excites you about working at a company like Forme, and why do you think you're a strong fit for this stage of growth?
    $95k-169k yearly est. 2d ago
  • Director of Marketing

    Wonderfold

    Senior manager of marketing job in Baldwin Park, CA

    As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department. The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration. This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity. Essential Functions/Responsibilities: 1. Brand Strategy & Management Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels Lead brand architecture, messaging, and go-to-market planning for existing and new product lines Identify growth opportunities based on consumer insights, category trends, and competitive analysis Oversee brand guidelines and ensure alignment across all customer-facing content and communication 2. Direct-to-Consumer Growth & Performance Marketing Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns Oversee budget allocation, KPI setting, and reporting for all D2C initiatives Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams 3. Analytics, Insights & Reporting Build and maintain dashboards and performance reporting across marketing activities Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts Use both quantitative and qualitative insights to inform ongoing brand and growth strategy 4. Team Leadership & Cross-Functional Collaboration Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions Manage agency partners and vendors to ensure strategic alignment and operational excellence Collaborate with the executive team on business planning, brand development, and cross-functional initiatives Promote a culture of accountability, innovation, and results within the marketing organization 5. Creative Development & Content Oversight Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc. Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty Ensure high standards of creative excellence, brand consistency, and customer resonance Education and Experience: Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred). 7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing Experienced in coaching and leading teams Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business Deep understanding of performance marketing, customer journey optimization, and marketing analytics Experience managing cross-functional teams, external agencies, and complex marketing programs Strong commercial acumen, communication skills, and executive presence
    $95k-168k yearly est. 1d ago
  • E Commerce Digital Marketing Manager

    Felina Lingerie

    Senior manager of marketing job in Los Angeles, CA

    Job Title: E-commerce and Digital Marketing Manager Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA Employment Type: Full-Time/On Site Salary Range: $90-$120k We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment. Key Responsibilities E-commerce (DTC) Strategy & Management ● Own and optimize performance across the brand's owned e-commerce websites on Shopify ● Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience. ● Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates. ● Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics. ● Collaborate on site promotions, A/B tests, landing pages, and product launches. Marketplace Management ● Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions. ● Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery). ● Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings. ● Implement competitive pricing and assortment strategies to grow share and profitability. Digital Marketing ● Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.). ● Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic. ● Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance. ● Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets. ● Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization. Reporting & Optimization ● Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs. ● Provide weekly and monthly performance reporting and actionable insights to leadership. ● Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making. Qualifications ● Bachelor's degree in Marketing, Business, E-commerce, or related field. ● 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector. ● Proven experience managing both owned DTC websites and marketplace platforms. ● Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools. ● Capable of driving action and communicating strategic insights and recommendations. ● Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc. ● Excellent project management and communication skills. ● Passion for apparel, consumer behavior, data and building best-in-class online experiences.
    $90k-120k yearly 3d ago
  • Brand Manager

    Rigle

    Senior manager of marketing job in Anaheim, CA

    About Us: Rigle is a brand accelerator helping global brands accelerate their growth across all marketplaces. As we continue to expand, we are seeking a talented Brand Manager to take full ownership of driving a brand's performance and success across Amazon and related platforms. Position Overview: The Brand Manager will spearhead the growth of assigned brands on Amazon by overseeing all aspects of brand performance-from strategic planning and optimization to execution and analysis. This role requires strong project management skills, a data-driven mindset, and a passion for eCommerce. The ideal candidate is proactive, organized, and able to work cross-functionally to ensure that every detail of the brand's Amazon presence contributes to long-term growth and profitability. Key Responsibilities: Own and manage the brand's performance across Amazon and other marketplaces, ensuring sales growth and brand visibility. Develop and execute brand-specific strategies, including pricing, promotions, inventory planning, and content optimization. Collaborate with internal teams (marketing, operations, creative, influencer, and advertising) to align on brand goals and drive coordinated execution. Oversee project timelines and deliverables for product launches, listing enhancements, and marketing campaigns. Monitor sales data, customer feedback, and market trends to identify opportunities and potential risks. Communicate regularly with brand partners to report on performance, share insights, and propose new initiatives. Create and maintain a pipeline of new ideas and initiatives to support brand growth, margin improvement, and market share expansion. Qualifications: Bachelor's degree in Marketing, Business, or a related field. 3+ years of experience in eCommerce, brand management, or Amazon marketplace operations. Strong understanding of Amazon Seller Central, including catalog management, advertising, promotions, and performance metrics. Proven track record of driving revenue growth and improving brand performance in an eCommerce environment. Exceptional project management and organizational skills. Analytical mindset with the ability to extract insights from data and take action. Excellent communication and relationship-building skills. Experience in the beauty or consumer goods industry is a plus. What We Offer: Competitive salary and benefits package. Opportunity to work in a dynamic and growing company with a focus on innovation. Flexible work environment with opportunities for professional growth. The chance to make a significant impact on the success of leading beauty brands in the U.S. market.
    $77k-108k yearly est. 1d ago
  • Director, Digital Marketing

    Pacsun 3.9company rating

    Senior manager of marketing job in Anaheim, CA

    Join the Pacsun Community: Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community. Learn more here: LinkedIn- Our Community About the Job: The Director, Digital Marketing is responsible for the development and management of the company's digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend. A day in the life, what you'll be doing: Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization. Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms. Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members. Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions. Identifies and launches new digital marketing initiatives to better acquire and retain customers Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments. Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat. Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages. Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing. Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates. Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts. What it takes to Join: Bachelor's Degree preferred, ideally in Marketing, Business, or Retail 5-7 years' experience in digital marketing and marketing analytics 5+ years within a retail environment; Apparel and Omni channel experience a plus Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results. Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment. Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change Excellent written and verbal communication skills Strong business, data analysis and interpretation skills Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus Strong Microsoft Office skills, especially Excel, PowerPoint, and Word Self-starter able to solve medium to complex problems Developing the Community/ Leadership Qualities: Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates. Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability. Serve as a Pacsun advocate in the industry and marketplace. Recruit, identify, develop, and retain talent that delivers performance excellence. As a manager, serve as a leader of company culture, norms, and conduct. Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction. Salary Range: $157,411 - $181,384 Pac Perks: Dog friendly office environment On-site Cafe On-site Gym $1,000 referral incentive program Generous associate discount of 30-50% off merchandise online and in-stores Competitive long term and short-term incentive program Immediate 100% vested 401K contributions and employer match Calm Premium access for all employees Employee perks throughout the year Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. Ability to work in open environment with fluctuating temperatures and standard lighting. Ability to work on computer and mobile phone for multiple hours; with frequent interruptions. Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building. Hotel, Airplane, and Car Travel may be required. Position Type/Expected Hours of Work: This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role. Equal Opportunity Employer
    $157.4k-181.4k yearly 5d ago
  • Senior Marketing Coordinator

    McCarthy Building Companies, Inc. 4.8company rating

    Senior manager of marketing job in Newport Beach, CA

    We are seeking an experienced Senior Marketing Coordinator with exceptional organizational skills who will be responsible for the hands-on development of proposals, presentations and other deliverables, both in print and digital, across multiple platforms. The ideal candidate is a proactive team player who thrives in a collaborative environment. As an integral part of the team, this individual brings a positive attitude, takes initiative, and can partner with various departments to develop best-in-class marketing materials to support the overall goals of the organization. This role will be based out of our Newport Beach office. Key Responsibilities Coordinates the Qualification and Proposal Process Collaborates with regional leaders, senior staff, and other marketing team members, as needed, to create, produce, and deliver proposals, presentations, and other marketing collateral in alignment with brand standards, which include: Assisting the region with pre-sell activities and support for targeted opportunities in Nevada and Southern California Scheduling proposal/pursuit deadlines utilizing work plans, calendars, and maintaining deadlines among business development and technical staff Assisting business development and operations in proposal strategy development and execution Coordinating and collecting project-specific information and developing content to meet RFP guidelines Developing written collateral including case studies, data sheets, resumes, and market-sector brochures Responsibility for the final proposal product: printing, binding, and delivery coordination Provides Support for Client Facing Interviews Assists with market research to support account management plans Works with business development and other regional departments for interview preparation Prepares and finalizes presentations, leave-behinds, and other materials Provides Expertise in Marketing Tools and Graphics Demonstrates graphic design knowledge to support the preparation of creative content (infographics, flow charts, design templates, custom signage, and digital media content) Contributes to content development for social media channels Assists with maintaining CRM database including maintenance of opportunities, project metrics, employees, clients, mailings, project references, and contacts Provides Coordination Support to the Southern Pacific Region Assists in coordinating office and regional events including conferences, golf tournaments, tradeshows, and community outreach Assists with the production of office, region, and company-wide gatherings (Town Halls, Shareholders, and Seminars) Provides public relations support to Marketing Director, external PR agency, and internal corporate communications department Assists with the creation and submittal of press releases and awards highlighting McCarthy's projects and people Assists with digital media strategy, content, and campaigns Skills and Qualifications Bachelor's degree in Communications, Marketing, Business or related field 5+ years of experience in the AEC marketing field, preferably preparing proposals/qualification statements and presentations In-depth knowledge of Adobe Creative Cloud, specifically InDesign, Photoshop, Illustrator, Premier, and After Effects Proficiency in all Microsoft Office 365 applications, including CRM Dynamics Proficiency in using social media software for content creation and monitoring (i.e. Hootsuite, Meltwater) Ability to write and communicate in a clear manner Ability to develop high-quality graphic marketing materials with strong attention to detail Ability to perform multiple marketing efforts against rapid and frequent deadline Exceptional organizational, time management, and project management skills Experience working independently as well as within cross-functional teams in a collaborative environment McCarthy Building Companies is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law. For Southern California locations only, the salary range for this position is: $90,000-120,000. This does not include possible bonus and other benefits which can impact total compensation. Compensation offered may vary based on work location, experience, qualifications, specialty, training, and market and business considerations, among other factors.
    $90k-120k yearly 1d ago
  • Retention Marketing Specialist

    Analytic Recruiting Inc.

    Senior manager of marketing job in Beverly Hills, CA

    An apparel brand that is growing quickly is seeking a Retention Marketing Specialist to execute expert customer-first, integrated marketing campaigns and initiatives. You will collaborate closely with the creative, site operations, and strategy teams to execute data-driven integrated marketing tactics and campaigns. Compensation: Up to 100k base Location: Beverly Hills (5x/week) Visa SPONSORSHIP is NOT available Responsibilities: Oversee email, push, and SMS campaign execution; own the day-to-day execution of retention and lifecycle marketing campaigns Develop, implement, execute, and communicate on high-performing, data-driven integrated marketing tactics and campaigns Be the expert in integrated marketing campaigns and initiatives, including processes, tools, and technologies related to assigned areas Review and provide copy development support to the creative team for marketing materials Implement, update and manage campaigns end-to-end, including content creation, landing page development, workflow automation, A/B testing and metrics reporting Conduct market research to build effective target audiences for messages to drive engagement and revenue performance against KPI goals Requirements: 2+ years of experience in Marketing, Communications, or related fields Must be able to handle a wide variety of work in a fast-paced environment, balance competing priorities, and deliver on tight deadlines in a detail-oriented manner Experience with email and SMS marketing platforms, primarily Klaviyo, Attentive (or PostScript) and Shopify Plus Strong written and verbal communication skills with an attention to detail Ability to raise issues and lead project management of tactical elements of integrated campaigns Ability to analyze and interpret data and solve practical problems Proficient in Microsoft Office and Google Suite (e.g., Word, Excel, Sheets, Docs, etc.)
    $43k-70k yearly est. 4d ago
  • Performance Marketing Manager - Creative Optimization

    Rocket Companies Inc. 4.1company rating

    Senior manager of marketing job in Los Angeles, CA

    As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A/B testing to enhance business results. About the Role * Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels * Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth * Develop and manage learning agendas that fuel creative development and optimization * Work closely with performance creative teams, providing strategic direction for asset creation and enhancement * Collaborate with external agencies to execute, test, and improve paid social and display campaigns * Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends * Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders About You Minimum Qualifications * 2 years of performance media marketing experience with strong emphasis on paid social and creative testing * Demonstrated experience generating ROI-based results in paid social, display, and programmatic media * Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies * Strong presentation skills and ability to translate data into actionable, strategic recommendations * Experience partnering across teams, agencies, and creative functions to drive campaign results Preferred Qualifications * Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables * Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs) * Experience developing and leading learning agendas and creative testing roadmaps * Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking * Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************. Colorado, New York City, Jersey City, California, D.C and Washington Candidates only: the compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.
    $57k-121.5k yearly Easy Apply 33d ago
  • Marketing and Events

    Pacific Horizons Co

    Senior manager of marketing job in Culver City, CA

    Job Description Are you a creative, outgoing professional who loves bringing ideas to life? Do you thrive in fast-paced environments where every day is different? We're looking for a Marketing & Events Specialist to join our growing sales and marketing company! About the Role: As a key member of our team, you'll help plan, promote, and execute exciting marketing campaigns and brand events that connect with customers and drive results. You'll collaborate closely with our sales and creative teams to deliver unforgettable experiences-from product launches and trade shows to community activations and client events. What You'll Do: Plan and manage marketing events from concept to completion Support campaign development, digital promotions, and brand awareness initiatives Coordinate with vendors, venues, and internal teams to ensure seamless execution Create engaging marketing materials and social content to promote events Track performance and provide post-event reports and insights What We're Looking For: Strong communication and organizational skills A passion for marketing, branding, and event management Creativity, attention to detail, and a proactive attitude Ability to multitask and thrive under deadlines Experience in marketing, events, or sales (preferred but not required) Why Join Us: ✨ Collaborative, fun, and high-energy team environment
    $71k-140k yearly est. 10d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Burbank, CA?

The average senior manager of marketing in Burbank, CA earns between $102,000 and $177,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Burbank, CA

$135,000

What are the biggest employers of Senior Managers Of Marketing in Burbank, CA?

The biggest employers of Senior Managers Of Marketing in Burbank, CA are:
  1. The Walt Disney Company
  2. SET Enterprises
  3. Warner Bros.
  4. Industrial Light & Magic
  5. Bristol & Bates
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