Director of Creative & Brand Strategy
Senior manager of marketing job in Buffalo, NY
Our retail manufacturing client in Buffalo, NY, is seeking a Director of Creative & Brand Strategy to join their team!
This is an onsite/full-time/direct-hire position
Salary range based on experience: $85k-$100k
Our client is seeking a Director of Creative & Brand Strategy to elevate our brand, lead content creation, and develop high-impact marketing campaigns. This is a hands-on creative leadership role that blends brand strategy, storytelling, content production, and campaign execution. You will work directly with ownership to understand our heritage, our values, and our top-selling products - then translate that knowledge into beautiful, modern, emotionally compelling creative that drives both consumer demand and retailer success. If you're a brand builder, storyteller, and content creator who loves making products come alive, we want to talk.
Responsibilities
Lead all brand strategy, creative development, and campaign planning
Build a unified brand look, voice, and storytelling framework
Produce high-quality content for social, email, web, and retailer marketing
Own the end-to-end execution of campaigns (concept → creative → launch → results)
Build an annual content & campaign calendar
Develop retailer marketing assets and seasonal toolkits
Manage a modest marketing budget and outside creative resources
Increase consistency, quality, and emotional connection across all brand touchpoints
Requirements
5-10+ years in brand, creative direction, or content-driven marketing
Strong portfolio showing brand storytelling & campaign development
Experience producing or directing photo & video content
Strong design and writing skills
Social media expertise (Instagram, TikTok, Pinterest preferred)
Highly organized, resourceful, and comfortable working in a small-company environment
On-site presence required in Buffalo, NY
Applicants must be authorized to work in the U.S.
We are an equal-opportunity employer. We do not discriminate in hiring or employment against any individual based on race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.
Manager Business Management 3
Senior manager of marketing job in Buffalo, NY
RELOCATION ASSISTANCE: Relocation assistance may be available CLEARANCE TYPE: SecretTRAVEL: Yes, 10% of the TimeDescriptionAt Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come. Our pioneering and inventive spirit has enabled us to be at the forefront of many technological advancements in our nation's history - from the first flight across the Atlantic Ocean, to stealth bombers, to landing on the moon. We look for people who have bold new ideas, courage and a pioneering spirit to join forces to invent the future, and have fun along the way. Our culture thrives on intellectual curiosity, cognitive diversity and bringing your whole self to work - and we have an insatiable drive to do what others think is impossible. Our employees are not only part of history, they're making history.
Northrop Grumman Mission Systems is a trusted provider of mission-enabling solutions for global security. We have a wide portfolio of secure, affordable, integrated, and multi-domain systems and technologies. Our differentiated battle
management and cyber solutions deliver timely, mission-enabling information and provide superior situational awareness and understanding to protect the U.S. and its global allies.
We are looking for you to join our team as a Business Management Manager 3 based out of Amherst, NY. This is an onsite position that offers the 9/80 schedule.
What You'll Get to Do:
The Business Management Manager 3 will act as the Site Business lead while also leading the Amherst Business Management team within the Targeting and Survivability Division, reporting to the Director of Electronic Warfare and Targeting Business Management. As the Site lead, this position will provide a tremendous growth opportunity to manage a large staff consisting of managers and professionals as well as lead unique Site specific tasks. The Amherst Operating Unit specializes in the manufacturing of RF and Digital Electronic Warfare Threat Simulators.
The Manager 3 Roles and responsibilities include, but are not limited to, the following:
Coordinate and lead all business management functions including contracts, pricing, proposal development, program planning & financial control, financial planning and program scheduling.
Provide direct management for a team of Business Managers and Business Management analysts.
Provide financial business analysis and reporting with the ability to clearly communicate with senior management including the Operating Unit Program Director as it relates to financial program status and analyses.
Oversee Amherst direct and indirect budgets including tracking and submission into ARS.
Develop business strategy and forecasting, through internal or external deliverables such as the Long Range Strategic Plan and the Annual Operating Plan.
Oversee key line forecasting, work authorization, implementation of EV reporting, program budgeting, estimate at complete development, and various financial reporting activities.
Coordinate cost and schedule analyses and preparation of reports to ensure contracts are within negotiated and agreed-upon cost and schedule parameters and government cost control guidelines.
Develop proposals from draft RFP to award, including review of RFP, FAR clauses, coordination with subcontractor flow-downs, basis of estimates, ASC606 revenue recognition, indirect rates, pricing strategies, cash management, negotiation strategy and oversight, and presenting to Senior Management.
Active engagement with senior leadership on local site continuous improvement projects, including engagement with sector ERP teams on applicability and alignment with sector procedures.
Provide leadership to Operating Unit and local Business Management teams on program, business systems and DCAA audits.
Manage risks with multiple contract types from both an execution and financial perspective.
Mentor junior Business Managers and develop professional and management talent within the operating unit.
Basic Qualifications:
Bachelor's degree in Business related discipline with 10 years of industry related experience in finance, accounting, or program control - OR - a Masters degree with 8 years of industry related experience in finance, accounting or program control
Experience developing business strategy and forecasting, through internal or external deliverables such a Long Range Strategic Plan or Annual Operating Plan
Experience with program proposals, cost and schedule control, program budgeting and forecasting for DoD programs
Demonstrated knowledge in the preparation and analysis of balance sheet and income statements
Expertise with SAP ERP
Earned Value and financial reporting experience on a variety of contract types
Demonstrated ability to lead teams and develop talent
The ability to travel domestically 10% of the time
US Citizenship required
The ability to obtain and maintain a DoD Secret security clearance
Preferred Qualifications:
Master's degree in Business related discipline and a minimum of 10 years of demonstrated successful job experience
Familiarity with program startup efforts and support of the Integrated Baseline Review (IBR) and required data submittals
The ability to lead and coordinate IBRs on suppliers when required.
Experience in the development of detailed business case analysis and return on investment analysis
Familiarity with the risk management process and the development of S-Curve modeling
Current, active DoD Secret security clearance
What We Can Offer You:
Northrop Grumman provides a comprehensive benefits package and a work environment which encourages your growth and supports the mutual success of our people and our company. Northrop Grumman benefits give you the flexibility and control to choose the benefits that make the most sense for you and your family.
Your benefits will include the following: Health Plan, Savings Plan, Paid Time Off and Additional Benefits including Education Assistance, Training and Development, 9/80 Work Schedule (where available), and much more!
MSBSMG
Primary Level Salary Range: $145,000.00 - $217,600.00The above salary range represents a general guideline; however, Northrop Grumman considers a number of factors when determining base salary offers such as the scope and responsibilities of the position and the candidate's experience, education, skills and current market conditions.Depending on the position, employees may be eligible for overtime, shift differential, and a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results. Employees in Vice President or Director positions may be eligible for Long Term Incentives. In addition, Northrop Grumman provides a variety of benefits including health insurance coverage, life and disability insurance, savings plan, Company paid holidays and paid time off (PTO) for vacation and/or personal business.The application period for the job is estimated to be 20 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.Northrop Grumman is an Equal Opportunity Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. For our complete EEO and pay transparency statement, please visit *********************************** U.S. Citizenship is required for all positions with a government clearance and certain other restricted positions.
Auto-ApplyManager, VIP Loyalty Marketing
Senior manager of marketing job in Boston, NY
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Manager of VIP Loyalty Marketing, you'll lead a team to drive strategy and execution of our high-impact VIP and loyalty marketing programs. You will develop integrated campaigns, steer customer engagement initiatives, and elevate the experience for our most valued players. Working cross-functionally with Analytics, Marketing, and Creative, you'll amplify customer loyalty, deepen brand affinity, and drive measurable business impact.
What You'll Do
Develop and lead a holistic marketing strategy for DraftKings' High-Value Player and Loyalty programs, driving promotional, experiential, and retention-focused initiatives.
Steer cross-functional go-to-market plans for major launches like Elite Rewards, Onyx Room events, and other high-profile brand moments.
Collaborate with Brand, Creative, CRM, and Analytics teams to deliver standout marketing assets, landing pages, newsletters, blog content, and event campaigns.
Define KPIs, analyze campaign performance, and uncover insights that refine future strategies.
Build and maintain a comprehensive reporting structure to track impact, guide optimization, and clearly communicate results to leadership and stakeholders.
Mentor and develop junior team members, nurturing a culture of strategic thinking, curiosity, and continuous improvement.
What You'll Bring
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
At least 5 years of experience in brand marketing, integrated marketing strategy, CRM, loyalty, or related areas within consumer-focused industries such as technology, entertainment, or hospitality.
Proven ability to develop and execute cross-functional marketing strategies that span multiple channels and business units.
Experience leading, mentoring, and developing high-performing marketing teams, with a focus on collaboration and growth.
Strong communication and collaboration skills with a track record of influencing stakeholders and partners at all levels.
A strategic mindset with a passion for customer experience, loyalty, and data-driven decision-making that delivers impact.
Experience leveraging customer insights and analytics to inform strategy, with proficiency in tools like SQL, Tableau, and Snowflake is a plus.
#LI-AS1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 108,000.00 USD - 135,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Auto-ApplyPersonal Lines Marketing Manager
Senior manager of marketing job in Buffalo, NY
Job Description
Independent Retail Insurance Agency with multiple locations in New York is seeking a dynamic and experienced Personal Lines Marketing Manager. The successful candidate will be responsible for marketing new & renewal personal insurance accounts, providing exceptional service and ensuring their insurance needs are met with tailored solutions.
Responsibilities:
Serve as the primary point of contact for marketing new & renewal personal insurance clients
Analyze client insurance programs and recommend appropriate coverage enhancements or adjustments
Identify new market opportunities and develop strategies to expand our customer base
Build and maintain strong relationships, ensuring their needs are met
Prepare and present insurance proposals and renewals for clients
Stay updated on industry trends, regulatory changes, and development of new insurance products to identify potential business opportunities
Qualifications & Experience:
Current property and casualty license
5+ years of experience preferred in personal insurance
Experience with standard market and high net worth personal lines home, auto, umbrella coverages
Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients and colleagues
Detail-oriented with strong analytical and problem-solving abilities
Organizational skills with the ability to prioritize tasks effectively
Experience with multiple insurance carriers preferred
Role is hybrid/remote
Marketing and Communication Manager
Senior manager of marketing job in Buffalo, NY
Job Description
Join Our Innovative, Independent Medical Practice as a Healthcare Marketing and Communication Manager!
Our Healthcare Marketing and Communication Manager is responsible for helping to grow the practice by developing and implementing strategic marcom plans for highly competitive healthcare service lines.
The ideal candidate has successful business-to-consumer marketing experience; excels at working independently and “rolling up their sleeves” to get the job done; and has experience managing a full- service marketing agency relationship. We are looking for someone to who can develop into, or immediately join, our senior leadership team responsible for growth and reputation management. Position reports to the Chief Executive Office and Chief Operating Officer.
Duties and Responsibilities
Strategy and Plans:
Develop and execute comprehensive marketing and communication strategies and plans to highly targeted audiences to grow the physician practice across priority service lines.
Agency Interaction and Management:
Articulate physician/leadership vision and business goals and communicate them effectively to our agency partner. Collaborate with and manage agency account/project manager and creative team to ensure alignment and successful execution of campaigns; provide continuous reporting and feedback to both the agency and practice leadership.
Social Media:
Execute social media strategies, create daily content and monitor channels to increase brand awareness, engagement and lead generation on targeted social media platforms.
Email Marketing:
Develop and implement email marketing and nurture campaigns, including segmentation, automation and A/B testing.
Events:
Organize promotional events and coordinate day-of deliverables and staffing as needed.
Public and Media Relations:
Oversee public and media relations strategies and campaigns that lean into both traditional and non-traditional media (podcasts, short-form video, etc.) to enhance physician's reputation as an international medical thought leader and first-in-class integrative medicine and concierge medicine provider.
Internal Communication and Staff Engagement:
Ensure practice team members are excellent brand ambassadors through development of talking points, marketing materials and training sessions. Support internal communication by promoting staff achievement, success stories, events and company culture.
Measurement and Reporting:
Develop, track and report key performance indicators (KPIs) to measure the success of marketing efforts for continuous improvement.
Experience and Knowledge
• A minimum of 3-5 years of retail marketing and communication experience
o Ideal candidate will have marketing experience in a competitive healthcare industry
• Demonstrated experience in marcom strategy, planning and implementation
• Demonstrated experience interacting with a full-service marketing agency
o Ideal candidate will have managed an agency relationship
• Experience with integrated marketing and communication campaigns including targeted digital marketing campaigns; organic and paid social media campaigns; public and media relations; website design best practices; and analytics and reporting
o Ideal candidate will have experience with paid influencers, thought leader development, and developing physician referral relationships
o Ideal candidate will display in-depth knowledge in CRM, loyalty, digital marketing and social media
Education, Qualifications and Skills
• Bachelor's degree in marketing, communication or related field of study or equivalent work experience
• Proficient computer and technology skills: Microsoft business suite (e.g. Word, Excel, PowerPoint); social media planning and development; project management (e.g., Trello, Basecamp, etc.); basic design (e.g., Canva, InDesign); AI content tools (e.g.,ChatGPT)
• Effective, demonstrated written and verbal communication skills
• Professional appearance and comfortable public speaking at in-person marketing events
• Critical thinking skills, and ability to make recommendations to improve any aspect of the team process, practices and tools
Job Type, Compensation and Benefits
This is a full-time and on-site position (hybrid schedule may be an option in the future); some evening and weekend events and travel may occasionally be required.
Compensation: $75,000 - $90,000 per year, plus annual bonus based on achievement of SMART goals.
Benefits include: Medical/Dental/Vision, Paid Time Off, Paid Sick Leave, 7+ Paid Holidays, 401k w/ Safe Harbor Contribution, Various EE Discounts.
Oliver Wyman - Director, Global Marketing - Insurance, Asset Management & Actuarial
Senior manager of marketing job in Boston, NY
Company:Oliver WymanDescription:
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.
Oliver Wyman is a business of Marsh McLennan [NYSE: MMC]. For more information, visit ********************
Job Overview:
Oliver Wyman is seeking a talented marketer to lead global marketing strategy and activation for our Insurance, Asset Management and Actuarial practices. You will own the end‑to‑end integrated marketing plan-translating practice priorities into measurable, multi‑channel campaigns that drive brand, executive visibility, account engagement (ABM) and pipeline across regions. The role directly manages two marketers and requires close partnership with global practice leaders, regional marketing teams, communications and digital functions.
Key Responsibilities:
Strategic leadership
Define and own the global marketing strategy for Insurance, Asset Management and Oliver Wyman Actuarial aligned to practice priorities and revenue targets. Translate partner priorities into annual and quarterly marketing plans and a global-to-local activation roadmap.
Campaign & program delivery
Design and deliver integrated multi‑channel campaigns (owned, earned, paid, events, digital) that target C‑suite and senior client audiences. Run ABM programs for priority accounts and coordinate cross‑regional activation and localization.
Measurement & outcomes
Set KPIs and build dashboards to measure brand, engagement, pipeline and media share; run performance rhythms and optimize to maximize ROI.
People management
Lead, mentor and develop two direct reports; set objectives, conduct performance reviews, and build capability. Establish an agile operating model (pods/squads) to execute campaigns and ensure effective collaboration with regional marketing teams.
Stakeholder management
Act as primary marketing partner to practice heads, partner‑level client teams and communications; secure buy‑in and translate business needs into marketing deliverables.
Cross‑functional integration
Coordinate with central brand, digital, PR, events, and marketing operations to ensure consistent and scalable activation across all markets.
Innovation & tools
Drive adoption of martech, ABM platforms, analytics and AI/automation to scale personalization and speed to market.
Thought leadership & executive visibility
Work with editorial and communications to amplify practice leaders through bylines, speaking opportunities, media and flagship events globally.
Required Experience:
10-15+ years in integrated B2B marketing, professional services, or consulting
Experience leading multi‑channel, global campaigns and ABM programs across multiple regions
Proven track record of driving measurable commercial outcomes (pipeline/revenue)
Demonstrated people management (managing and developing junior marketers)
Strong stakeholder management and influencing skills with senior global leaders
Excellent written and verbal communication; ability to translate technical content for C‑suite across markets
Travel: Up to 30-40% for global conferences, flagship events and regional coordination
Preferred Experience:
Experience marketing Insurance, Asset Management and actuarial services
Experience in matrixed global firms and working with partner‑level stakeholders across regions
Hands‑on experience with common martech stacks, ABM and analytics platforms
Prior exposure to actuarial products, pricing, risk consulting or FSI propositions
Experience deploying AI/automation to scale marketing personalization and measurement globally
The applicable base salary range for this role is $168,000 to $242,000.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
Auto-ApplyBurger King Management/Leadership
Senior manager of marketing job in Hamburg, NY
We offer higher wages for candidates with past or present restaurant experience, and we offer world-class leadership training to assist our Leaders in achieving their personal and professional goals!
We run exciting weekly and monthly contests to reward our team members and encourage team building! We have a bonus program as well!
We are looking for:
• Individuals who are highly motivated and driven to perform their best on every shift
• Team members who understand that taking care of the Guest is the most important goal
• Individuals who strive to grow and are eager to advance within our Company
• Dependable and positive people who can communicate openly and effectively
• Individuals who are comfortable working in a fast-paced environment as part of a collaborative team
PM21
Requirements
If you are seeking a Management/Leader position with JSC Management Group/Burger King, the following are major requirements:
• First line supervisory or management experience from a restaurant or retail environment
• High school diploma or equivalent
• Ability to work a 45-50 hour work week which will include nights, weekends, and holidays
• Must be able to carry up to 40 pounds regularly
• Basic computer skills, leadership skills, and can work well in a fast-paced environment
• Outgoing personality and able to work effectively with a diverse group of people in a team environment
• Good written, verbal, math, and interpersonal skills required; ability to resolve guest issues with tact
• Reliable transportation
Change Management Strategist
Senior manager of marketing job in Amherst, NY
The Change Management Strategist will apply structured methodologies to drive successful change. The role will develop and implement strategies to support change adoption, minimize resistance, and maximize engagement. The strategist will work closely with leadership to ensure effective adoption and monitor progress to achieve desired outcomes.
Pay for this position: $74695 / yr - $78272 / yr
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above range represents the organization's good faith and reasonable estimate of the range of possible compensation at the time of posting
Responsibilities
Develop and implement change management strategies that foster a new mindset around change, guiding individuals and teams toward successful adoption.
Uncover and define the essential actions that will drive, shape, and encourage sustainable change across the organization.
Apply structured change management methodologies to ensure a positive change experience, improving outcomes for both individuals and the organization as a whole.
Partner with leadership to prepare and equip employees for change, leveraging the ADKAR Model to foster engagement and enable successful transitions.
Continuously monitor and assess the impact of change initiatives, adjusting as necessary to ensure desired outcomes and long-term success.
Conduct comprehensive change impact assessments to identify key actions and risks, developing mitigation strategies for smooth implementation.
Create and implement tools for tracking and reporting the progress of change, ensuring the change is adopted and embedded effectively.
Support stakeholder engagement through clear communication, training, and leadership support, enhancing the overall experience of the change journey.
Qualifications
Interpersonal Skills
Build and maintain strong relationships across teams and stakeholders to ensure successful change adoption.
Demonstrate empathy and active listening to facilitate collaboration and drive alignment throughout change processes.
Collaboration
Work seamlessly with cross-functional teams to ensure successful implementation of change management strategies.
Lead workshops and discussions to gather diverse perspectives and achieve consensus on change initiatives.
Communication Skills
Communicate clearly and effectively, both in writing and verbally, to engage stakeholders at all levels.
Tailor communication strategies to different audiences, ensuring understanding and support for change.
Analytical Thinking
Analyze change impacts and identify opportunities to enhance adoption and minimize resistance.
Leverage data to inform decisions and continuously improve change management strategies and outcomes.
Apply problem-solving methodologies to address challenges and optimize the overall change process.
Problem-Solving
Identify root causes of resistance or barriers to change and develop innovative, actionable solutions.
Support efficiency improvements and streamlined processes by applying change management principles to business transformations.
Adaptability
Adjust change management strategies to meet evolving business needs and challenges.
Make informed, flexible decisions in dynamic and fast-paced environments.
Change Management Tools
Proficiency with change management tools and methodologies to track, assess, and facilitate the successful adoption of change.
Experience in using frameworks like ADKAR to guide and measure progress throughout the change process.
Data Analysis & KPI Development e
Familiarity with advanced Excel functions and other tools to monitor and analyze key performance indicators (KPIs) tied to change adoption.
Design and track KPIs to assess the effectiveness of change initiatives and ensure goals are met.
Technical Documentation
Skilled in creating clear and comprehensive documentation related to change management processes, ensuring consistent execution and understanding.
Education
Bachelor's degree required.
PROSCI Experience and Certification
Proven experience in applying change management methodologies to drive organizational change, including utilizing the ADKAR Model for managing change at an individual level.
Certification in PROSCI Change Management or similar recognized certification preferred.
Demonstrated success in leading change initiatives using change methodology frameworks, with a focus on delivering measurable results and fostering organizational adoption.
Experience (2-5 years minimum in one or more of the following):
Experience applying structured change management methodologies to drive organizational change.
Proficiency in managing complex change initiatives across various teams and stakeholders.
Familiarity with change impact assessments, resistance management, and adoption strategies.
Experience with process improvement strategies and tools, including Lean Six Sigma methodologies, to support change initiatives.
Our Commitment to Equity and Justice
We believe that people are entitled to dignity, respect, equity and justice. We champion a society that removes barriers. We reject racism and discrimination of any kind. We protest systemic and political inequities that marginalize people, recognizing that there is a history of structural racism in the United States. We will continue to learn and change to achieve justice. We know that strength comes from unity.
Auto-ApplyProduct Marketing Director
Senior manager of marketing job in Buffalo, NY
At Mongoose, we believe every conversation matters. We're on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it's helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported-our AI-enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus-wide.
We know that conversations aren't just a feature-they're the foundation of connection. That's why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, we're transforming communication in higher ed because we believe reputation is a mutual responsibility, and the right insights fuel measurable outcomes.
Join us and be part of a team that's making a real difference in education-one conversation at a time.
As the Director of Product Marketing, you'll lead the strategy and storytelling that connect our product vision to customer outcomes. You'll drive the positioning, messaging, and go-to-market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you'll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers.
This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you'll scale the function into a strategic growth engine-deepening our market insights, sharpening our narrative, and elevating how we influence buying decisions across higher ed.What You'll Do:
Lead Product Positioning & Narrative: Lead the development of clear, compelling, insight-driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. You'll translate complex capabilities into simple, powerful stories that resonate with higher-ed buyers, inform the market, and differentiate Mongoose in a crowded space.
Drive Go-To-Market Strategy & Execution: Build and run end-to-end GTM motions for new products, features, and enhancements-partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities. You'll define launch tiers, orchestrate cross-functional readiness, and deliver clear assets that equip the field to win.
Lead Lifecycle & Segment Strategy: Design and optimize full-funnel programs that support awareness, adoption, expansion, and retention. You'll craft segment-specific value propositions, build persona frameworks, and create lifecycle journeys that help institutions understand the value of conversational intelligence at every stage of engagement, driving not only new business, but also customer expansions and renewals
Build High-Impact Sales Enablement: Create the messaging frameworks, competitive positioning, objection handling, pitch decks, battlecards, and training programs that empower Sales to tell a strong, consistent, value-driven story. You'll ensure the team has what they need-when they need it-to convey value confidently, handle competitive pressure, and close deals.
Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross-sell and up-sell motions. You'll build campaigns, resources, and programs that help customers unlock the full value of the platform and expand their usage over time.
Turn Insights Into Strategy: Be the voice of the market internally-bringing structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization. You'll analyze data across channels, distill it into actionable recommendations, and ensure we're building and messaging for what higher ed truly needs.
Elevate Mongoose's Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market. You'll collaborate on thought leadership, support demand generation efforts, and help define the narratives that position Mongoose as the trusted partner for institutions seeking deeper, more meaningful connections.
Collaborate Across the Company: Work hand-in-hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement. You'll be a connector who brings clarity, orchestrates cross-functional rhythm, and ensures that every team is rowing in the same direction.
What You'll Bring To The Table:
A Strategic product marketer: You can move seamlessly between big-picture narrative and hands-on execution-someone who understands the market deeply, tells compelling stories rooted in insight, and influences buying decisions across the entire customer lifecycle. You're energized by the intersection of product, strategy, and storytelling; you bring clarity to complexity; and you know how to partner closely with cross-functional leaders to drive impact.
Customer marketing mindset: You excel at crafting stories, programs, and enablement that not only attract new institutions but deepen engagement, expansion, and advocacy within our existing customer base. You understand how to activate insights from the field, translate value into meaningful outcomes, and ensure our customers become champions of the Mongoose platform.If you love shaping narratives, leading go-to-market motions, and building the structures that help great products take hold in the market-and sustain momentum through adoption, expansion, and retention-you'll feel right at home.
Product Marketing Expertise with Range: You bring strong experience leading positioning, messaging, and GTM strategy in a B2B SaaS environment-transforming product capabilities into clear, compelling value propositions. You understand how to craft narratives that resonate, differentiate, and drive action across personas and segments.
Strategic Storytelling & Narrative Craft: You know how to translate insights, data, and product vision into stories that land. You're fluent in shaping differentiated messaging, building personas, defining buyer journeys, and articulating value in ways that drive both emotional connection and commercial outcomes.
GTM Leadership & Cross-Functional Partnership: You're a natural orchestrator who thrives at the intersection of Product, Sales, and Customer Success. You know how to align teams around a launch, build readiness plans, equip the field to win, and ensure the market understands exactly what we're delivering and why it matters.
Customer Marketing that Drives Adoption, Expansion & Advocacy: You understand how to turn customers into champions by designing programs that deepen engagement, showcase value, and fuel expansion. You know how to build strategies that strengthen adoption, highlight outcomes, and surface success stories that reinforce credibility in the market. You can create the content, campaigns, and community moments that elevate customer voices and drive ongoing value realization-ensuring our customers not only succeed with Mongoose but amplify that success across higher ed.
Sales Enablement that Moves Deals: You have a track record of building enablement programs-battlecards, pitch decks, competitive briefs, messaging guides-that help sales teams tell a stronger story. You understand the dynamics of a sales cycle and how product marketing can influence win rates, deal velocity, and competitive positioning.
Insights-Driven Decision Making: You're skilled at gathering and synthesizing insights across the market, competitors, customers, and usage patterns. You bring a data-informed mindset to your work-using both qualitative and quantitative signals to refine positioning, guide roadmap conversations, and inform GTM priorities.
Builder's Mindset & Operational Rigor: You're excited by the opportunity to build, not just maintain. You see gaps before others do, bring structure where things feel ambiguous, and create scalable systems that elevate how product marketing shows up across the organization.
Leadership Through Influence: You're a strong communicator who builds trust quickly, navigates nuance, and knows how to bring people along through clarity, empathy, and conviction. You influence without authority and foster alignment across teams with different goals, pressures, and incentives.
Curiosity & Commitment to Growth: You're naturally inquisitive about the market, the customer, and the craft of product marketing. You're someone who asks thoughtful questions, connects dots others don't see, and is always seeking ways to elevate your impact and the function as a whole.
Why You'll Love It Here
At Mongoose, every conversation matters. You'll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We're all about collaboration, growth, and doing work that truly makes a difference.
Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.
Our values define us, and we celebrate diversity in all its forms. If you don't meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.
At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic. If you need accommodations during the application process, please let us know-we're here to help.
Auto-ApplyIntegrated Marketing Manager
Senior manager of marketing job in Depew, NY
Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at *************
Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they're from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We're proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We're continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.
If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to *********************. For any other non-disability related questions, please reach out to our Talent Partners.
About the Role
We're looking for an Integrated Marketing Manager to join our Brand Marketing and Inventory team and support the planning and execution of integrated campaigns across the UK, US, and AUS markets. Reporting into the Head of Integrated Marketing, this role will play a key part in bringing Depop's brand stories to life. From cultural moments and seasonal campaigns to always-on activity, we are looking for someone who can help us to engage our buyer and seller community.
This is an exciting opportunity for a marketing professional who's passionate about resale fashion, sustainability, and community-led platforms. You'll work across multiple markets, collaborating with global and regional teams to ensure campaigns are locally relevant while globally cohesive. You'll support in building campaign toolkits, managing timelines, coordinating cross-functional partners, and reporting on performance to help us deliver bold, impactful work that drives brand love and business results.
Our integrated marketing team works end-to-end across the funnel, from strategy and creative development through to execution and measurement. We partner closely with Creative, PR, Social, Paid Media, Product, Inventory, Brand Strategy, Partnerships, and Influencer teams, as well as external agencies, to ensure every campaign reflects Depop's values and resonates with our community. You'll be joining a small but dynamic team where there's room to take ownership, grow your skills, and make a real impact on a global stage.
Salary Range:
$90,000.00 - $108,000.00
Key Responsibilities:
Planning & Delivery
Assist in the development and execution of seasonal global integrated marketing plans, working under guidance from each market lead.
Drive organization, documentation, and clear communication across projects to streamline workflows and enable team leads to focus on strategic priorities.
Manage the global retail/cultural moments marketing calendar in partnership with the Brand Strategy, Creative, and Inventory and Merch teams, ensuring alignment of global, regional, and cultural priorities across the funnel.
Partner with Creative, Brand Strategy, PR, Social, Paid Media, Influencer, Partnerships, Inventory and Merch, and Product) to ensure campaign needs (assets, timelines, deliverables) are met.
Support campaign measurement, partnering with the Insights team to understand the impact of our work and share learnings that inform future planning.
Leverage both audience insights and internal data to identify business and market trends, providing input that helps shape global marketing strategies and priorities.
Teamwork, Communication & Collaboration
Actively collaborate with marketing leads in the UK, US, and AUS to ensure strategies are locally relevant while globally cohesive.
Provide ongoing updates and clear communication to global and regional stakeholders, ensuring transparency and alignment across projects.
Build and maintain relationships with internal stakeholders and select external partners/agencies.
User-Centric Execution
Champion the Depop community's perspective, ensuring marketing campaigns reflect and resonate with the needs, passions, and behaviors of our buyers and sellers.
Gather and share user and cultural insights with the global team to inform campaign development.
Problem Solving & Agility
Work closely with Paid Media and Insights teams to monitor campaign performance, reporting back on KPIs, insights, and learnings to refine and optimize global plans.
Proactively identify challenges, propose creative solutions, and adapt plans to stay relevant in fast-changing cultural and resale environments.
Qualifications & Experience
Experience in marketing, with a track record of supporting global, integrated, full-funnel campaigns.
Strong cross-functional skills, with the ability to align diverse stakeholders.
Ability to interpret data and insights to inform decision-making, with experience applying both audience research and internal business metrics to guide marketing strategy.
Excellent written and verbal communication skills
Highly organized, resourceful, and detail-oriented, with proven project management examples.
Passionate about fashion, sustainability, and global communities.
High proficiency in PowerPoint, Excel, and Google Workspace.
Bonus
Experience working within marketplace, retail or e-commerce brands.
Active Depop user (buyer or seller) who understands the culture of resale, sustainability, and self-expression.
Passion for fashion and internet culture, with an ability to spot and respond to emerging trends globally.
Additional Information
Health + Mental Wellbeing
Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision
Health Benefit Resources via Sequoia App, One Medical and Health Advocate
Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7
Disability and Critical Illness Insurance (UNUM)
401(k) Retirement Savings
Work/Life Balance:
22 days annual leave + public holidays
1 company-wide day off per quarter, for you to take some time for yourself and decompress
Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.
Ability to work abroad for 4 weeks per year
Family Life:
18 weeks of paid parental leave for full-time regular employees
Shared parental leave, and paid emergency parent/carer leave
Learn + Grow:
Twice yearly development chats and yearly performance reviews
Learning budget
Upskilling our employees with company wide training workshops, materials and resources
Your Future:
Life Insurance (financial compensation of 2x your salary)
401(k) Retirement Savings Plan
Depop Extras:
Special milestones are celebrated with gifts and rewards!
Auto-ApplyManager, Marketing Technology & Product Strategy
Senior manager of marketing job in Buffalo, NY
We are seeking a strategic Manager, Marketing Technology & Product Strategy to own the vision, strategy, and roadmap for our sales and marketing technology stack. This role will focus on connecting marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency. The ideal candidate will combine product management expertise with a deep understanding of marketing workflows, ensuring seamless integration across HubSpot, CRM systems, and other tools that support sales and marketing alignment.
**Key Responsibilities:**
**_Sales & Marketing Product Strategy & Roadmap (40-50%)_**
+ Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives.
+ Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements.
+ Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI.
+ Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity.
+ Monitor platform performance and utilization, delivering insights and recommendations to leadership.
**_Marketing Automation & Workflow Integration (30-40%)_**
+ Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach.
+ Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution.
+ Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach.
+ Partner with marketing operations to maintain data integrity and compliance across all systems.
+ Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies.
**_Performance Analysis & Optimization (20-30%)_**
+ Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms.
+ Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement.
+ Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities.
+ Lead internal communications and training on new features, workflows, and best practices to drive adoption.
**Required Skills & Experience:**
+ Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools.
+ Proven track record in product strategy and roadmap development for sales and marketing technologies.
+ Strong understanding of marketing workflows, lead lifecycle management, and sales enablement.
+ Analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
+ Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
+ Experience working cross-functionally in a matrixed environment.
+ Bachelor's degree preferred but not required.
+ Experience in B2B or B2B2C marketing environments.
Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.
Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
Anywhere Real Estate Inc. (************************ **(NYSE: HOUS) is moving real estate to what's next.** Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate (*********************** , Century 21 (*************************** , Coldwell Banker (******************************** , Coldwell Banker Commercial (****************************** , Corcoran (************************** , ERA (********************* , and Sotheby's International Realty (*********************************** , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
**At Anywhere, we are empowering everyone's next move - your career included.** What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. **We pursue talent** - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value our people-first culture,** which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (********************************************************************** .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
+ Great Place to Work
+ Forbes World's Best Employers
+ Newsweek World's Most Trustworthy Companies
+ Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran
Digital Marketing Manager
Senior manager of marketing job in Buffalo, NY
We are looking for a highly skilled Digital Marketing Manager to join our team in the greater Buffalo area. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services.
The Digital Marketing Manager will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities:
Develop and implement digital marketing strategies
Manage and optimize online advertising campaigns
Oversee social media strategy and content marketing efforts
Analyze and report on the performance of digital marketing campaigns
Collaborate with internal teams to create landing pages and optimize user experience
Requirements:
Bachelor's degree in Marketing or relevant field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
The pay listed for this role is $80k.
Digital Product Marketing Manager
Senior manager of marketing job in Boston, NY
Company: The mission of Well (********************* is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product - a consumer health engagement platform - integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We're a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: ****************************
Position Title: Digital Product Marketing Manager
Reporting to: Senior Director of Product Marketing
Location: Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY
Compensation: Manager, Digital Product Marketing ($100,000), depending on qualifications, plus bonus potential and benefits
Job Summary: We are seeking a creative, execution-focused Digital Product Marketing Manager to build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product-market fit, and drive exponential customer acquisition for our B2B well-being solution. You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space. The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning.
Key Responsibilities:
Sales Enablement Support:
Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.
Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.
Cross-Functional Campaign Execution:
Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).
Coordinate execution across email, paid media, social, and events.
Social Media Management:
Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.
Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.
Analyze social media performance and provide insights for continuous improvement.
Email Marketing:
Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.
Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.
Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.
Website Content Management:
Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.
Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.
Paid Media Support:
Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.
Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.
Conferences & Events Coordination:
Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.
Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.
Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.
Preferred Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).
5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space.
Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).
Basic understanding of website content management systems (e.g., WordPress, Webflow).
Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required.
Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).
Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Creative thinker, always open to trying innovative and unique marketing strategies.
Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.
Direct experience in the well-being, HR, or benefits industry.
Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
Additional Job Information
Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.
Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.
Auto-ApplyDirector of Sales & Marketing
Senior manager of marketing job in Lancaster, NY
What you will do: Sales Leadership & Strategy * Create and implement a clear sales and marketing plan aligned with production capabilities and market demand to detain and gain new customers to meet company objectives. * Develop and execute a multi-year sales strategy aligned with corporate growth, market share, and profitability objectives.
* Identify and pursue new markets, products, distribution channels, and partnerships to expand customer reach.
* Define annual sales goals, and performance metrics to ensure consistent achievement of revenue and margin targets.
* Provide regular market insights, forecasts, and performance analyses to executive leadership.
* Work with Operations and Finance to align sales forecasts with production capacity and inventory planning.
* Coordinate with other related departments such as Customer Service, Estimation and Purchasing to support sales forecasts and growth goals.
Team Development & Performance Management
* Build, lead, and mentor a high-performing sales organization with a culture of accountability, customer focus, and continuous improvement.
* Oversee staffing, onboarding, and succession planning for the sales department.
* Conduct ongoing coaching and leadership development to enhance individual and team capabilities.
* Promote collaboration and communication between field sales, inside sales, and customer service teams.
Customer & Market Engagement
* Maintain strong relationships with key accounts, distributors, and channel partners.
* Represent the company as a senior leader at industry events, trade shows, and customer meetings.
* Gather and interpret customer and competitive insights to inform product development and marketing strategy.
* Partner with Marketing to create targeted campaigns, sales collateral, and customer engagement programs.
Sales Operations & Financial Management
* Lead the development of annual sales budgets, forecasts, and compensation plans.
* Own the sales department P&L and ensure disciplined management of margins and pricing strategies.
* Utilize CRM tools and analytics to manage pipelines, track KPIs, and improve forecast accuracy.
* Collaborate with Operations and Finance to align sales projections with production capacity and inventory planning.
Marketing Oversight
* Oversee marketing strategy, campaign planning, and budget management.
* Provide guidance and approval for marketing goals, resource allocation, and spend.
* Collaborate with the Marketing Manager on campaign design, trade shows, and content marketing.
* Monitor marketing effectiveness through lead generation metrics, digital analytics, and ROI reporting.
* Ensure marketing efforts reinforce company brand identity and support sales objectives.
Compliance, Safety & Quality
* Uphold compliance with ITAR, AS9100, and ISO standards.
* Ensure adherence to all company policies, safety regulations, and quality systems.
* Promote a culture of accountability, safety, and excellence within the team.
What you will need to Succeed:
* Bachelor's degree in Business, Marketing, or Engineering; MBA preferred.
* 10+ years of combined sales and marketing leadership in manufacturing (aerospace/industrial preferred).
* Deep understanding of technical B2B sales, distribution channels, and industrial supply chains.
* Strong experience managing budgets and aligning sales and marketing strategies.
* Skilled in CRM, automation, and analytics tools (Salesforce, HubSpot, or similar).
* Exceptional leadership, communication, and strategic planning skills.
Director of Marketing
Senior manager of marketing job in Lockport, NY
About Us
At Reid Petroleum, LLC we fuel more than just vehicles - we fuel communities. As the parent company of Crosby's convenience stores, we're proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise.
Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we're looking for a Director of Marketing who's ready to lead the next phase of our brand's evolution and share our story across every channel and community we serve.
About the Role
We're seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You'll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby's) - shaping how our customers see, experience, and connect with our brand.
This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability.
Key Responsibilities
Brand Activation & Engagement
Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling.
Develop and manage a marketing calendar of promotions, campaigns, and outreach events.
Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms.
Adopt new tools and trends in AI-generated content and workflow efficiency.
Marketing & Outreach Strategy
Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement.
Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting.
Explore new technologies like AI, augmented reality, and automation for innovative content delivery.
Collaborate closely with Sales and Retail teams to align marketing and business objectives.
Strategic & Analytical Excellence
Monitor trends, competitors, and campaign results to inform ongoing strategy.
Develop marketing and communications plans that enhance brand awareness and customer loyalty.
Manage the marketing budget to ensure efficient use of resources and measurable ROI.
Track and report on campaign performance and market insights.
Leadership & Team Development
Lead, mentor, and inspire a creative, high-performing marketing team.
Model and uphold Reid Group Core Values:
Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism.
Qualifications
5+ years of marketing content and creative leadership experience
Experience in convenience retail, QSR, or fuel industries a plus
Experience in commodities marketing or direct-to-consumer promotions preferred
3+ years of management experience with direct reports
Bachelor's degree or higher in Marketing, Communications, or related field
Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau)
Strong written, verbal, and presentation skills
Proven ability to analyze data, manage budgets, and drive results
Ability to build strong internal and external relationships
Valid NYS Driver's License
Benefits & Perks
We value our employees and offer a comprehensive benefits package, including:
Competitive salary and performance-based incentives
Health, dental, and vision insurance
Company-paid life insurance
401(k) with company match
Profit Sharing
Paid time off (PTO) and paid holidays
Employee discounts at Crosby's locations
Fuel Discounts
Professional development opportunities
Collaborative culture with room to innovate and grow
Join the Reid Petroleum / Crosby's team and help us fuel growth, connection, and community - one campaign at a time.
Salary Description $95,000-$115,000
Manager of Marketing and Strategy
Senior manager of marketing job in Buffalo, NY
Job Description
Manager of Marketing and Strategy
Are you a creative, strategic marketing professional ready to take ownership of brand direction and help shape the future of a growing company? StaffBuffalo is partnering with a well-established Buffalo-area retail organization to hire a Manager of Marketing and Strategy - a hands-on leadership role offering $55,000-$65,000+ annually, with strong potential to expand as the position grows.
This is an exciting opportunity for a marketing leader who thrives at the intersection of creativity, strategy, and execution. The Manager of Marketing and Strategy will oversee a talented in-house creative team while leading initiatives that strengthen the company's presence across e-commerce, retail, and B2B markets. This role will drive brand strategy, manage marketing campaigns, and collaborate closely with leadership to align marketing, production, and sales objectives.
If you love building cohesive brand stories, working with physical consumer products, and bringing ideas from concept to shelf, this position offers the perfect blend of creativity and leadership within a collaborative, growth-oriented environment.
This is an on-site position based in the Buffalo area, NY.
Responsibilities:
Lead and mentor a creative team of designers and marketing professionals
Develop and execute brand and marketing strategies across digital, retail, and wholesale channels
Oversee design and production of marketing materials, catalogs, and presentations for retail and B2B customers
Direct product, lifestyle, and e-commerce photography to align with brand standards
Guide creative direction for websites and online stores, including coordination with web and e-commerce teams
Manage marketing emails, digital advertising, and social media campaigns
Collaborate with leadership on product development, merchandising, and display design
Ensure brand consistency across all materials, packaging, and digital platforms
Oversee trade show signage, booth materials, and seasonal planograms
Support the creation of custom print projects, flyers, and promotional content
Review marketing performance metrics to refine campaigns and improve engagement
Qualifications:
5+ years of combined marketing and creative experience, ideally within fashion, apparel, or consumer product industries
3+ years of leadership or team management experience
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field
Proven success executing integrated marketing strategies (digital, social, and print)
Familiarity with e-commerce platforms and digital marketing tools (BigCommerce experience a plus)
Strong understanding of product marketing, merchandising, and brand development
Excellent leadership, communication, and cross-functional collaboration skills
Highly organized and adaptable - thrives in a fast-paced, hands-on environment
Creative thinker with analytical ability to measure and improve performance
Compensation & Benefits:
$55,000-$65,000+ annual salary (with potential for growth as the role expands)
401(k) with company match
Employer-paid healthcare contributions
Paid Time Off and NYS sick time accrual
Opportunity to build and grow a recognizable consumer brand
Stable, long-standing company with an exciting future
The advertised pay range represents what we believe at the time of this job posting that our client would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.
First time working with a
Recruiter
? No problem! We make the process as smooth and straightforward as possible. Communication is key - to get started, all we need from you is an updated resume and some time to chat. Our team will get to know and your future career goals. Throughout the process, we will provide resume feedback, schedule and prepare you for interviews, provide client feedback, and coach you through the offer stage.
StaffBuffalo
is an Equal Opportunity Employer and does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, gender, gender identity or expression, marital status, physical or mental disability, military status, or unfavorable discharge from military service.
Burger King Management/Leadership
Senior manager of marketing job in Cheektowaga, NY
Full-time Description
We offer higher wages for candidates with past or present restaurant experience, and we offer world-class leadership training to assist our Leaders in achieving their personal and professional goals!
We run exciting weekly and monthly contests to reward our team members and encourage team building! We have a bonus program as well!
We are looking for:
• Individuals who are highly motivated and driven to perform their best on every shift
• Team members who understand that taking care of the Guest is the most important goal
• Individuals who strive to grow and are eager to advance within our Company
• Dependable and positive people who can communicate openly and effectively
• Individuals who are comfortable working in a fast-paced environment as part of a collaborative team
Requirements
If you are seeking a Management/Leader position with JSC Management Group/Burger King, the following are major requirements:
• First line supervisory or management experience from a restaurant or retail environment
• High school diploma or equivalent
• Ability to work a 45-50 hour work week which will include nights, weekends, and holidays
• Must be able to carry up to 40 pounds regularly
• Basic computer skills, leadership skills, and can work well in a fast-paced environment
• Outgoing personality and able to work effectively with a diverse group of people in a team environment
• Good written, verbal, math, and interpersonal skills required; ability to resolve guest issues with tact
• Reliable transportation
Marketing Manager, CRM
Senior manager of marketing job in Boston, NY
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Marketing Manager focused on CRM, you will play a key role in developing and implementing strategies to maximize customer engagement, retention, and loyalty for a new and transformative DraftKings initiative. In this collaborative role, you will be responsible for developing and managing lifecycle communications, recommending segmentation and targeting strategies, and building a content-forward program that drives ongoing engagement. Your strong CRM foundation, analytical mindset, and self-starter mentality will support our launch of a new endeavor that represents the next evolution of our customer experience and market growth strategy.
What you'll do as a Marketing Manager, CRM
Lead lifecycle marketing strategy and execution, and support go-to-market strategy.
Own the end-to-end setup of cross-channel campaigns (email, push, in-app), with a focus on content-rich engagement vs. traditional promotion-heavy tactics.
Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into CRM outcomes and opportunities.
Partner with Product, Analytics, Ops, and Engineering to launch new campaigns and automate core journeys across customer segments.
Establish and maintain a testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies.
Set and continuously elevate the standard for excellence in message relevance, format optimization, and customer-centric communication.
Provide day-to-day leadership, coaching, and direction to direct report(s), ensuring high-quality execution, strategic alignment, and continuous development in a fast-paced, evolving environment.
What you'll bring
At least 5 years of relevant CRM or lifecycle marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming.
At least 1 year of people management experience, with proven ability to lead a team and align them to measurable business goals.
Strong analytical skills, with comfort designing A/B tests, interpreting results, and adjusting strategy accordingly.
Highly organized with strong attention to detail; capable of managing multiple projects simultaneously in a fast-paced environment.
Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new.
Experience with Braze, or a similar CRM system is required. Familiarity with HTML, SQL, and/or Tableau is a plus.
#LI-SW1 #AC2025
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 111,000.00 USD - 138,700.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Auto-ApplyDirector of Sales & Marketing
Senior manager of marketing job in Lancaster, NY
What you will do: Sales Leadership & Strategy
Create and implement a clear sales and marketing plan aligned with production capabilities and market demand to detain and gain new customers to meet company objectives.
Develop and execute a multi-year sales strategy aligned with corporate growth, market share, and profitability objectives.
Identify and pursue new markets, products, distribution channels, and partnerships to expand customer reach.
Define annual sales goals, and performance metrics to ensure consistent achievement of revenue and margin targets.
Provide regular market insights, forecasts, and performance analyses to executive leadership.
Work with Operations and Finance to align sales forecasts with production capacity and inventory planning.
Coordinate with other related departments such as Customer Service, Estimation and Purchasing to support sales forecasts and growth goals.
Team Development & Performance Management
Build, lead, and mentor a high-performing sales organization with a culture of accountability, customer focus, and continuous improvement.
Oversee staffing, onboarding, and succession planning for the sales department.
Conduct ongoing coaching and leadership development to enhance individual and team capabilities.
Promote collaboration and communication between field sales, inside sales, and customer service teams.
Customer & Market Engagement
Maintain strong relationships with key accounts, distributors, and channel partners.
Represent the company as a senior leader at industry events, trade shows, and customer meetings.
Gather and interpret customer and competitive insights to inform product development and marketing strategy.
Partner with Marketing to create targeted campaigns, sales collateral, and customer engagement programs.
Sales Operations & Financial Management
Lead the development of annual sales budgets, forecasts, and compensation plans.
Own the sales department P&L and ensure disciplined management of margins and pricing strategies.
Utilize CRM tools and analytics to manage pipelines, track KPIs, and improve forecast accuracy.
Collaborate with Operations and Finance to align sales projections with production capacity and inventory planning.
Marketing Oversight
Oversee marketing strategy, campaign planning, and budget management.
Provide guidance and approval for marketing goals, resource allocation, and spend.
Collaborate with the Marketing Manager on campaign design, trade shows, and content marketing.
Monitor marketing effectiveness through lead generation metrics, digital analytics, and ROI reporting.
Ensure marketing efforts reinforce company brand identity and support sales objectives.
Compliance, Safety & Quality
Uphold compliance with ITAR, AS9100, and ISO standards.
Ensure adherence to all company policies, safety regulations, and quality systems.
Promote a culture of accountability, safety, and excellence within the team.
What you will need to Succeed:
Bachelor's degree in Business, Marketing, or Engineering; MBA preferred.
10+ years of combined sales and marketing leadership in manufacturing (aerospace/industrial preferred).
Deep understanding of technical B2B sales, distribution channels, and industrial supply chains.
Strong experience managing budgets and aligning sales and marketing strategies.
Skilled in CRM, automation, and analytics tools (Salesforce, HubSpot, or similar).
Exceptional leadership, communication, and strategic planning skills.
Manager of Marketing and Strategy
Senior manager of marketing job in Buffalo, NY
Are you a creative, strategic marketing professional ready to take ownership of brand direction and help shape the future of a growing company? StaffBuffalo is partnering with a well-established Buffalo-area retail organization to hire a Manager of Marketing and Strategy - a hands-on leadership role offering $55,000-$65,000+ annually, with strong potential to expand as the position grows.
This is an exciting opportunity for a marketing leader who thrives at the intersection of creativity, strategy, and execution. The Manager of Marketing and Strategy will oversee a talented in-house creative team while leading initiatives that strengthen the company's presence across e-commerce, retail, and B2B markets. This role will drive brand strategy, manage marketing campaigns, and collaborate closely with leadership to align marketing, production, and sales objectives.
If you love building cohesive brand stories, working with physical consumer products, and bringing ideas from concept to shelf, this position offers the perfect blend of creativity and leadership within a collaborative, growth-oriented environment.
This is an on-site position based in the Buffalo area, NY.
Responsibilities:
Lead and mentor a creative team of designers and marketing professionals
Develop and execute brand and marketing strategies across digital, retail, and wholesale channels
Oversee design and production of marketing materials, catalogs, and presentations for retail and B2B customers
Direct product, lifestyle, and e-commerce photography to align with brand standards
Guide creative direction for websites and online stores, including coordination with web and e-commerce teams
Manage marketing emails, digital advertising, and social media campaigns
Collaborate with leadership on product development, merchandising, and display design
Ensure brand consistency across all materials, packaging, and digital platforms
Oversee trade show signage, booth materials, and seasonal planograms
Support the creation of custom print projects, flyers, and promotional content
Review marketing performance metrics to refine campaigns and improve engagement
Qualifications:
5+ years of combined marketing and creative experience, ideally within fashion, apparel, or consumer product industries
3+ years of leadership or team management experience
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field
Proven success executing integrated marketing strategies (digital, social, and print)
Familiarity with e-commerce platforms and digital marketing tools (BigCommerce experience a plus)
Strong understanding of product marketing, merchandising, and brand development
Excellent leadership, communication, and cross-functional collaboration skills
Highly organized and adaptable - thrives in a fast-paced, hands-on environment
Creative thinker with analytical ability to measure and improve performance
Compensation & Benefits:
$55,000-$65,000+ annual salary (with potential for growth as the role expands)
401(k) with company match
Employer-paid healthcare contributions
Paid Time Off and NYS sick time accrual
Opportunity to build and grow a recognizable consumer brand
Stable, long-standing company with an exciting future
The advertised pay range represents what we believe at the time of this job posting that our client would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.
First time working with a
Recruiter
? No problem! We make the process as smooth and straightforward as possible. Communication is key - to get started, all we need from you is an updated resume and some time to chat. Our team will get to know and your future career goals. Throughout the process, we will provide resume feedback, schedule and prepare you for interviews, provide client feedback, and coach you through the offer stage.
StaffBuffalo
is an Equal Opportunity Employer and does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, gender, gender identity or expression, marital status, physical or mental disability, military status, or unfavorable discharge from military service.
#INDSBHIGH