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Senior manager of marketing jobs in Columbia, SC

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  • Leader, Product Marketing Success, Public Sector

    Cisco 4.8company rating

    Senior manager of marketing job in Columbia, SC

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. **Key Responsibilities:** **Driving Product Growth and Sales Alignment:** -Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. -Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. -Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. -Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. -Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. **Team Leadership and Development:** -Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. -Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. -Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. -Mentor and coach the team to drive high performance, personal growth, and skill development. -Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. **Marketing Program Coordination and Customization:** -Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. -Partner with external agencies and internal stakeholders to design and execute regional marketing programs. --Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. **Cross-Functional Collaboration:** -Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. -Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. -Provide regular reporting on performance, insights, and forecasts to leadership. **Minimum Qualifications** -Bachelor's degree in Business, Marketing, or related field. MBA preferred. -4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. -Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. -Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. -Exceptional leadership skills with experience managing and mentoring high-performing teams. -Excellent communication, presentation, and interpersonal skills. -Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). -Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. -Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. **Preferred Skills & Experience:** -Experience in working with agencies and external vendors to execute regional marketing programs. -Knowledge of digital marketing strategies and tools. -Experience in cybersecurity sector and familiarity with regional market dynamics **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $98k-122k yearly est. 32d ago
  • Senior Growth Marketing Manager - Campaign Analytics

    Lumen 3.4company rating

    Senior manager of marketing job in Columbia, SC

    Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. **The Role** The Senior Growth Marketing Manager - Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that accelerate growth and optimize performance. This role goes beyond reporting-it shapes the future of marketing effectiveness by delivering actionable insights, influencing decision-making, and championing a culture of data-driven excellence. The ideal candidate combines deep analytical expertise with strategic vision, stakeholder leadership, and the ability to operationalize insights at scale. This is a high-impact role requiring advanced analytical acumen, thought leadership, and cross-functional collaboration to deliver measurable business outcomes and influence executive-level decisions. **The Main Responsibilities** + Strategic Insight Leadership: Translate complex data into strategic recommendations that inform marketing investment decisions, campaign design, and go-to-market strategies. + Performance Optimization: Develop and implement frameworks for continuous campaign improvement, leveraging predictive modeling and advanced analytics to maximize ROI and pipeline contribution. + Executive Reporting & Storytelling: Create compelling narratives for senior leadership, synthesizing data into clear, actionable insights that influence strategic priorities. + Analytics Innovation: Identify and deploy advanced analytical techniques (e.g., attribution modeling, propensity scoring, segmentation) to uncover growth opportunities. + Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand user behavior, engagement, and conversion paths. + Implement and optimize digital analytics frameworks (e.g., Adobe Analytics) to track KPIs across the full funnel. + Partner with Marketing Operations and web teams to leverage behavioral data for site optimization and personalization strategies. + Cross-Functional Influence: Partner with Marketing, Sales, Finance, and Product teams to align analytics with business objectives and ensure insights drive integrated planning. + Technology Enablement: Evaluate and optimize the use of analytics tools (Salesforce, Power BI, Adobe Analytics, Marketo) to enhance reporting automation and scalability. + Market & Competitive Intelligence: Incorporate external benchmarks and competitive insights into performance analysis to contextualize results and identify whitespace opportunities. + Innovation & Experimentation: Lead A/B testing and experimental design initiatives to validate hypotheses and inform future campaign strategies. **What We Look For in a Candidate** + 10+ years of experience in marketing analytics, growth marketing, or sales operations, with a proven track record of influencing strategic decisions. + Bachelor's degree in Marketing, Business, Analytics, or related field (Master's preferred). + Deep expertise in digital analytics platforms (Adobe Analytics) and tag management systems; experience with multi-touch attribution and web optimization tools is highly desirable. + Proficiency in Salesforce, Marketo, Power BI, and advanced Excel. + Expertise in advanced statistical methods, predictive modeling, and marketing attribution. + Strong business acumen with the ability to connect analytics to revenue impact and growth strategies. + Exceptional communication and executive presentation skills; able to simplify complex data for senior stakeholders. + Demonstrated leadership in cross-functional environments and ability to drive change through influence. + Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment. **Compensation** This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $129,639 - $172,852 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $136,121 - $181,494 in these states: CO HI MI MN NC NH NV OR RI $142,603 - $190,137 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits (**************************************************** Bonus Structure \#LI-Remote #LI-MK1 Requisition #: 340527 **Background Screening** If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (************************************* . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. **Equal Employment Opportunities** We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. **Disclaimer** The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
    $142.6k-190.1k yearly 35d ago
  • Corporate Communications Manager

    UNUM 4.4company rating

    Senior manager of marketing job in Columbia, SC

    When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life's moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide: + Award-winning culture + Inclusion and diversity as a priority + Performance Based Incentive Plans + Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability + Generous PTO (including paid time to volunteer!) + Up to 9.5% 401(k) employer contribution + Mental health support + Career advancement opportunities + Student loan repayment options + Tuition reimbursement + Flexible work environments **_*All the benefits listed above are subject to the terms of their individual Plans_** **.** And that's just the beginning... With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you're directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today! **General Summary:** This position is responsible for directing communications strategies to achieve stated business objectives. The incumbent works proactively with key business partners to identify communications needs and develop strategies to meet them. The incumbent must deliver high-quality writing and creative concepts based on sound communications objectives and marketing principles, define scope and manage projects. He or she also collaborates with business partners and colleagues to optimize use of communications vehicles such as the public and producer web sites, newsletters, etc. to ensure consistent company-wide messages. This role also manages outside resources as required. **Principal Duties and Responsibilities** + Direct communications strategies to achieve stated business objectives. + Work proactively to develop strong, effective relationships with key home office business partners. + Deliver high-quality writing and creative concepts based on sound communications principles. + Ensure consistent company-wide messages that comply with corporate image and branding, graphic, and corporate style guidelines. + Establish creative direction, define scope and manage projects that utilize technology as appropriate (existing and/or exploring new technological solutions). + Collaborate with colleagues across communication departments to optimize use of communications vehicles such as the electronic publications, websites, newsletters and social media. + Manage budget and outside resources as required. + Edit and provide feedback to other writers. + Assist with crisis communications as needed and serve as primary back-up to Director of Corporate Communications + May perform other duties as needed **Job Specifications** + College degree in journalism, communications, English or a related field. + Minimum 5 to 8 years professional communications experience. + Excellent writing and editing skills, including speechwriting/presentation development and experience with a broad range of print and electronic vehicles. + Strong strategic planning ability. + Demonstrated project management experience. + Strong verbal communication skills and presentation skills. + Ability to partner effectively with all levels of employees, including senior management. + Ability to handle multiple projects simultaneously and work within tight deadlines. + Significant corporate business communications experience. + Experience with social media tools and strategies. + Innovative and proactive mindset, flexibility and resourcefulness. + Ability to handle sensitive information with discretion. + Leverage AI tools and technologies to effectively develop communication content, optimize messaging, and inform strategic communications planning. \#LI-KC1 ~IN1 Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide. Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status. The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience. $75,500.00-$142,700.00 Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans. Company: Unum
    $75.5k-142.7k yearly 4d ago
  • VP, Marketing

    Palmetto GBA 4.5company rating

    Senior manager of marketing job in Columbia, SC

    Why should you join the BlueCross BlueShield of South Carolina family of companies? Other companies come and go, but we've been part of the national landscape for more than seven decades, with our roots firmly embedded in the South Carolina community. We are the largest insurance company in South Carolina … and much more. We are one of the nation's leading administrators of government contracts. We operate one of the most sophisticated data processing centers in the Southeast. We also have a diverse family of subsidiary companies, allowing us to build on various business strengths. We deliver outstanding service to our customers. If you are dedicated to the same philosophy, consider joining our team! Position Purpose: As the Vice President of Marketing, you will be responsible for leading the strategic direction and execution of integrated marketing, sales, and product initiatives that elevate brand visibility, drive membership growth, and enhance customer engagement across all market segments. You will oversee strategic planning, product innovation, and promotional efforts with a digital-first approach to improve customer experience and engagement. Additionally, you will collaborate across divisions to align corporate initiatives, optimize operational performance, and ensure effective delivery of marketing programs. Description Location: This position is full-time (40-hours/week) Monday-Friday working ONSITE at our 4101 Percival Road, Columbia, SC location. What You'll Do: Develop and execute comprehensive short- and long-term strategies for marketing, sales, brand positioning, advertising, and digital engagement. Define and implement marketing and financial strategies tailored to diverse member segments, with a focus on digital-first product promotion and customer experience enhancement. Lead strategic sales initiatives that address complex client needs throughout acquisition and renewal cycles. Assist the development of new products to include the study and evaluation of practicality and potential. Create marketing, communication and market launch campaigns and timelines to showcase new capabilities and generate interest. Manage analysis, evaluation, identification, and quantification of new market and product growth opportunities for both the fully insured and administrative services only (ASO) business. Direct the research teams in understanding customer needs proactively and evaluating effective marketing and promotional strategies subsequent to designing the interaction and information flow. Manage deadlines based on the requirements of the projects. Ensure proactive research for industry trends is accomplished. Manage all marketing programs/channels to establish a multiphase approach focused on reaching clients/customers with key messages and products at appropriate times. Direct/set a clear web-based product strategy to facilitate a marketing approach utilizing content, marketing timing and key selling opportunities. Establish marketing brand, product, and communications measurements to measure and analyze divisional/market performance. Work across multi-functional divisions in a highly matrixed environment to create awareness and promote all product offerings across named segments, sub-segments, and funding methodologies, considering all available data on membership, financial stability, brand, corporate reputation, and user experience. Lead and develop high-performing teams through strategic staffing, training, and performance management. Oversee budget planning and resource allocation to support divisional goals. Provide executive-level guidance on integrating marketing strategies with broader corporate initiatives assuring appropriate funding, personnel, policies and project management sequencing for on-time and in-budget delivery. Partner with population health teams to position clinical programs effectively, driving retention and engagement. To Qualify for This Position, You'll Need the Following: Required Education: Bachelor's degree Required Experience: 10+ years-progressively responsible experience within a large corporation/organization. Experience should be in marketing, product and web promotion, including developing formal, client-specific strategies for large self-funded employer accounts. Required Skills and Abilities: Exceptional communication, presentation, and interpersonal skills. Proven ability to lead cross-functional teams and manage complex projects. Deep understanding of self-funded payer and third-party point solutions, healthcare marketing trends, cycles, and regulatory considerations. Expertise in digital marketing, product development, and strategic planning. Strong analytical skills and experience with performance metrics and ROI analysis. Demonstrated success in vendor management and contract negotiation. Ability to thrive in a matrixed environment and manage multiple priorities effectively. Work Environment: Extensive travel required. We Prefer That You Have the Following: Strong marketing knowledge, understanding of principles and techniques. Ability to work independently, prioritize effectively and make sound decisions. Good judgment skills. Exceptional presentation and organizational skills. Our comprehensive benefits package includes the following: We offer our employees great benefits and rewards. You will be eligible to participate in the benefits the first of the month following 28 days of employment. Subsidized health plans, dental and vision coverage 401k retirement savings plan with company match Life Insurance Paid Time Off (PTO) On-site cafeterias and fitness centers in major locations Education Assistance Service Recognition National discounts to movies, theaters, zoos, theme parks and more What We Can Do for You: We understand the value of a diverse and inclusive workplace and strive to be an employer where employees across all spectrums have the opportunity to develop their skills, advance their careers and contribute their unique abilities to the growth of our company. What to Expect Next: After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements. Management will be conducting interviews with those candidates who are the most qualified, with prioritization given to those candidates who demonstrate the required qualifications. Equal Employment Opportunity Statement BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilities and protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations. We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company. If you need special assistance or an accommodation while seeking employment, please email ************************ or call ************, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis. We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Here's more information. Some states have required notifications. Here's more information.
    $110k-171k yearly est. Auto-Apply 8d ago
  • Sr. Manager, Medical Distribution Account Marketing

    Cardinal Health 4.4company rating

    Senior manager of marketing job in Columbia, SC

    **What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution. **_Job Summary_** The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. **_Responsibilities_** Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following: Financials and Performance Metrics: + Leverage data to understand channel performance and program effectiveness and support decision-making. + Monitor product performance metrics and customer satisfaction. + Prepare reports and presentations on product performance and market insights for stakeholders. Marketing tools and GTM Strategies: + Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments + Sales enablement support to accelerate industry growth + Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. + Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy + Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy + Ensure that marketing strategies are effectively executed at the channel level + Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis: + Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement + Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD **Qualifications** + 8-12 years of experience, preferred + Bachelor's degree in related field, or equivalent work experience, preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to) + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to influence cross-functional teams without formal authority + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Must be able to travel up to 25% of the time, including some nights and weekends. **What is expected of you and others at this level** + Manages department operations and supervises professional employees, front line supervisors and/or business support staff + Participates in the development of policies and procedures to achieve specific goals + Ensures employees operate within guidelines + Decisions have a short term impact on work processes, outcomes and customers + Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management + Interactions normally involve resolution of issues related to operations and/or projects + Gains consensus from various parties involved **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 8d ago
  • Senior Director, Product Marketing

    Dodge Construction Network

    Senior manager of marketing job in Columbia, SC

    Dodge Construction Network (Dodge) isseeking an exceptional Senior Director, Product Marketing to define how Dodgeproducts are positioned, messaged, and experienced in the market.This leader will shape the stories that connect our products to the real-world success of our customers-driving conversion, retention, and advocacy across the buyer journey. This role is responsible for the full spectrum of product marketing-from developing compelling positioning and messaging frameworks, to building the proof, tools, and assets that fuel sales success, to creating retention plays that ensure customers realize the full value of Dodge's products. The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to position products for Sales, Marketing, and Business Development personas, and they can craft confident, outcome-driven messaging that standsout from competitors. If you're passionate about connecting the dots between product, customer, and growth-and thrive in shaping how the market perceives and chooses solutions-this is the role for you. This is a full-time position and reports directly to the Chief Marketing Officer. ****Please include a link to your portfolio, website, or samples of your product marketing work (e.g., positioning, messaging, launch materials, or content).**** **_Preferred Location_** This is a remote, home-office-based role. Candidates located in the continental United States will be considered. **_Travel Requirements_** Some travel is expected for this role. **_Essential Functions_** **Product Positioning & Messaging** + Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's products and solutions + Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem + Partner with Product to translate complex data-driven capabilities into clear, differentiated, and outcome-oriented value propositions + Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement + Create our product, service, and solution naming convention and bring to life in a way that attracts and engages audiences **Social Proof & Market Validation** + Establish a systematic approach to building and amplifying social proof-including customer stories, testimonials, reviews, case studies,total economic impact,and logo showcases + Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success + Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs **Sales & SDR Enablement** + Serve as the strategic bridge between Product, SDRs, and Sales-ensuring our teams are armed with the assets and insights needed to convert demand into revenue + Build high-impact enablement tools including video explainers, competitive battlecards, customer-ready decks, and campaign-specific offers or promotions + Collaborate closely with Sales leadership to optimize messaging and materials across each stage of the funnel-from awareness to close + Partner with Demand Generation to ensure product messaging is embedded into campaigns that generate qualified, high-converting opportunities + Generate high-impact product and feature launch campaigns that activate prospects and our customer base **Customer Retention & Product Adoption** + Build retention and adoption programs that help customers find success within our products and maximize their value realization + Develop messaging and in-product content thatdrivesengagement, renewal, and expansion + Partner with Customer Success and Product teams to translate customer insights into playbooks that improve gross retention and customer satisfaction **Measurement & Impact** + Establish clear KPIs that measure the impact of product marketing across the funnel-conversion rate improvements, win rates, retention, and advocacy + Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness **_Education Requirement_** Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)or equivalent education and work experience. **_Required Experience, Knowledge and Skills_** + 10+ years of progressive B2B marketing experience, including at least 5+ years in product marketing leadership roles + Experience in a data & analytics,SaaS,or technology company with a proven record of success positioning complex products for multiple buyer personas + Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories + Proven success building and optimizing sales enablement and retention programs that drive measurable impact + Strong understanding of competitive positioning, objection handling, and challenger messaging techniques + Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy + Skilled communicator and collaborator-adept at influencing executive stakeholders and inspiring cross-functional teams + Passionate about crafting category-defining product marketing that can stand alongsideproduct marketingleaders like ClickUp, Airtable, Mailchimp, and Slack **_About Dodge Construction Network_** Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement. Dodge is the catalyst for modern construction. **_Salary Disclosure_** Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus. **_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status._** **_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._** **_Reasonable Accommodation_** **_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_***************************_** **_._** **_Equal Employment Opportunity Statement_** **_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._** _\#LI-Remote_ _\#LI-SB1_ _\#DE-Remote_ _\#DE-_ _1147-_ _2025_
    $115k-165k yearly est. 25d ago
  • Marketing Manager

    Steve Padgetts Honda of Lake Murray

    Senior manager of marketing job in Irmo, SC

    Are you a dynamic and results-driven marketing professional with a passion for the automotive industry? Do you thrive in a fast-paced, creative environment? Steve Padgett's Honda of Lake Murray is looking for an experienced Marketing Manager to join our team! As a family-owned and operated dealership, we pride ourselves on fostering a healthy balance between work and family life. We believe in taking care of our team, because when our people are happy, our customers are too! Key Responsibilities: Website Management: Oversee and optimize the dealership's websites, ensuring they're user-friendly, up-to-date, and aligned with the brand's messaging. Analytics & Reporting: Track, analyze, and report on the performance of all marketing campaigns and digital platforms. Use data insights to drive strategies and measure ROI. Liaison Between Agency and Partners: Act as the main point of contact between our advertising agency, media partners, and internal teams. Ensure seamless communication and collaboration to execute marketing campaigns. In-Store Marketing: Develop and implement marketing strategies to drive foot traffic, increase sales, and enhance the in-store customer experience. Social Media Strategy: Lead social media efforts across various platforms, engaging with customers, developing content, and managing paid campaigns. Event Management: Plan and execute automotive events, including new model launches, customer and employee appreciation events, and activations, in store and in the community. Employee Engagement: Foster a strong internal brand culture through effective employee engagement campaigns, ensuring team alignment with marketing goals and values. Creative Direction: Work closely with design and content teams to produce compelling marketing materials (digital, print, video). Budgeting & Financial Management: Develop and manage the marketing budget, ensuring efficient allocation of resources across all campaigns and initiatives. Monitor expenses, track performance against budget, and make adjustments as needed to meet targets. Additional Duties: Take on any additional marketing responsibilities that may arise, demonstrating a proactive approach to problem-solving and growth. Qualifications: Bachelors Degree in Marketing or related field required. Proven Experience: Marketing and significant time spent in an advertising agency environment. Strong Communication Skills: Ability to effectively communicate with stakeholders, agency partners, and internal teams. Analytical Mindset: Proficient in using analytics tools to track performance and optimize campaigns. Creative & Strategic: Strong ability to develop creative strategies that align with business objectives. Multitasker: Experience managing multiple projects at once, with a keen eye for detail. Automotive Passion: A genuine interest in the automotive industry and an understanding of its unique marketing challenges. Budgeting Experience: Proven experience in managing and optimizing marketing budgets to ensure maximum return on investment. What We Offer: Competitive salary and benefits package Opportunities for professional growth and development A collaborative and innovative work environment If you're ready to make an impact and drive our brand's marketing efforts forward, we'd love to hear from you. Apply today! Qualifications: Bachelors Degree in Marketing or related field required. Proven Experience: Marketing and significant time spent in an advertising agency environment. Strong Communication Skills: Ability to effectively communicate with stakeholders, agency partners, and internal teams. Analytical Mindset: Proficient in using analytics tools to track performance and optimize campaigns. Creative & Strategic: Strong ability to develop creative strategies that align with business objectives. Multitasker: Experience managing multiple projects at once, with a keen eye for detail. Automotive Passion: A genuine interest in the automotive industry and an understanding of its unique marketing challenges. Budgeting Experience: Proven experience in managing and optimizing marketing budgets to ensure maximum return on investment.
    $61k-94k yearly est. 60d+ ago
  • Product Marketing Manager - Prescription Payer Management

    Meta 4.8company rating

    Senior manager of marketing job in Columbia, SC

    We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels. **Required Skills:** Product Marketing Manager - Prescription Payer Management Responsibilities: 1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business 2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits 3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions 4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit 5. Create go-to-market (GTM) strategy to drive product adoption & engagement 6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels 7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets 8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance **Minimum Qualifications:** Minimum Qualifications: 9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields 10. In-depth knowledge of vision insurance across multiple providers 11. Experience with insurance formulary management and provider network strategies 12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies 13. Experience analyzing data and translating to insights that support product development and go-to-market strategies 14. Experience leading implementation of complex product or service offerings 15. Experience working with technical partners to translate between technical and consumer languages 16. Experience collaborating with external vendors and partners 17. Bachelor's degree **Preferred Qualifications:** Preferred Qualifications: 18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often 19. Interest and understanding of Virtual and Mixed Reality 20. MS/MBA degree **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly 60d+ ago
  • Marketing Analytics Senior Manager

    Ra 3.1company rating

    Senior manager of marketing job in Columbia, SC

    Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $76k-105k yearly est. 15h ago
  • Director of Sales and Marketing

    Stepstone Realty 3.4company rating

    Senior manager of marketing job in North, SC

    The Crowne Plaza North Augusta, SC is currently seeking a dynamic, experienced, and motivated individual for the position of Director of Sales and Marketing with StepStone Hospitality. This candidate should demonstrate excellent organizational & communication skills; a strong proficiency in multi-tasking with hospitality sales experience essential. The responsibilities of the Director of Sales and Marketing include but are not limited to: Solicitation of new and existing accounts to meet and exceed revenue goals through telephone/e-mail, solicitation, outside sales calls, virtual/site inspections and written communication Ability to book new group and catering business also the ability to detail the events as needed Ability to work with the operations team to execute group, meeting, and event business Develop and execute strategic plans to maximize revenue. Meet sales goals through the development of new customers as well as nurturing existing client relationships Ability to oversee a sales team and execute sales goals for each individual Ability to communicate to ownership as needed and develop action plans Develop group and catering offers on a regular basis and assist in marketing as needed Ability to quote rates and availability to customers from group and catering leads alongside revenue management for optimal pricing Must have the ability to communicate effectively with all hotel departments but also work independently Ability to oversee and execute high profile meetings and events Community involvement and networking is required Ability to drive digital marketing and social media strategies and execute as needed Assumes the responsibility for set-up and execution of events as needed Works with client directly to form Banquet Event Orders allowing the group to accomplish their goals as needed Assist with other areas as assigned by the General Manager, and Vice President of Sales and Marketing Ability to log all sales related activity in the sales software system Ability to utilize onsite reservation system- Opera and Delphi Advanced Some weekend office coverage as needed Preferred Skills Preferred skills include: proficient in Microsoft Word, Office, Internet Explorer/Google Chrome, being well organized and detail oriented and have the ability to work independently. should display initiative, perseverance and have analytical skills and be able to effectively communicate. Must be professional and ethical, display enthusiasm and have excellent customer service skills. We need a team player who has the ability to get along well with others. Must be available to meet clients and guests, which may include weekends. What is your typical schedule? Monday to Friday with weekend availability as needed. Ability to commute/relocate to Crowne Plaza North Agusta. Reliably commute or planning to relocate before starting work (Required) Willingness to travel up to 25% (Preferred) and your primary work location would be in person at the Crowne Plaza North Augusta Benefits include: 401(k) with company match • Dental insurance • Health insurance • Life insurance • Vision insurance • Paid time off • Holiday pay • Employee discounts EEOC: StepStone Hospitality is an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
    $96k-117k yearly est. 12d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Senior manager of marketing job in Columbia, SC

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 3d ago
  • Director, Global Marketing Nephrology & Immunology

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Senior manager of marketing job in Columbia, SC

    As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required. You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases. **Responsibilities:** + **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets. + **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints. + **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership. + **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe. + **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution. **Qualifications** + 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred + Proven success leading cross-functional teams through late-stage development and global commercialization + Expertise in global congress planning, KOL strategy, and market readiness frameworks. + Strong strategic thinking, business case development, and stakeholder influence. + Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred. + Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred. + Location: Remote, with ability to be in Princeton, NJ for moments that matter + Willingness to travel up to 30% globally. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 60d ago
  • Product Marketing Manager, Real-World Data (RWD)

    Norstella

    Senior manager of marketing job in Columbia, SC

    Company: Norstella Employment Type: Full Time **Description** At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker-and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle -and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: - Citeline - accelerate the drug development cycle - Evaluate - bring the right drugs to market - MMIT - identify barrier to patient access - Panalgo - turn data into insight faster - The Dedham Group - think strategically for specialty therapeutics By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India. **The Role: Product Marketing Manager, Real-World Data (RWD)** The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You'll shape and execute GTM for Norstella's RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue **Responsibilities:** - Positioning & Messaging: Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers. - Go-to-Market: Build and run launch plans (tiers, milestones, pricing/packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs. - Market Intelligence: Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations. - Pipeline Enablement: Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales/CS through trainings and talk tracks. - Demand Support: Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics. **Qualifications:** - Bachelor's in Business, Marketing, or a life sciences field. - 3-5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR/EHR, Rx, hub/specialty pharmacy) strongly preferred. - Proven ability to turn technical concepts into compelling, concise messaging and content. - Executive-ready communicator; excellent writing and PowerPoint. - Comfortable in fast-moving, cross-functional environments; bias to action. - Pragmatic Institute or PMA certification a plus **Location: United States** **Our Guiding Principles for success at Norstella:** 01: Bold, Passionate, and Mission-First 02: Integrity, Truth, and Reality 03: Kindness, Empathy, and Grace 04: Resilience, Mettle, and Perseverance 05: Humility, Gratitude, and Learning **Benefits:** - Medical and Prescription Drug Benefits - Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) - Dental & Vision Benefits - Basic Life and AD&D Benefits - 401k Retirement Plan with Company Match - Company Paid Short & Long-Term Disability - Paid Parental Leave - Paid Time Off & Company Holidays _The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus._ _Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law._ _Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you._ _All legitimate roles with Norstella will be posted on Norstella's job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:_ _[email protected]_ _._ Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
    $120k-140k yearly 57d ago
  • Senior Product Marketing Manager

    Datavant

    Senior manager of marketing job in Columbia, SC

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** The Senior Product Marketing Manager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline. **Key Responsibilities** + **Positioning & Messaging:** Craft differentiated messaging and positioning for core products and solutions; own the "master story" and ensure consistency across channels. **GTM & Launch Strategy:** Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing. + **Sales Enablement:** Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging. + **Content Ownership:** Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces. **Campaign Partnership:** Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution. **Market & Competitive Intelligence:** Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy. + **Customer Advisory Board (CAB) Content:** Partner with the CX team on customer storytelling, narrative development, and event messaging. **What You Bring** + 6-8 years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries. + Demonstrated ability to craft compelling, differentiated messaging and translate technical concepts into business value. + Strong collaboration skills; proven track record of partnering with Product, Sales, and Demand Gen teams. + Excellent storytelling and writing abilities; comfortable developing and presenting content to executive audiences. + Strategic thinker who is also hands-on; able to own both planning and execution. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $128,000-$160,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $128k-160k yearly 9d ago
  • Director of Sales and Marketing

    Towneplace Suites Columbia Southeast/Fort Jackson

    Senior manager of marketing job in Columbia, SC

    Job Description The Director of Sales is responsible for implementing and directing sales activities in alignment with the Marketing Plan. Key objectives include maximizing guest satisfaction, profitability, and achieving revenue goals for RevPAR, occupancy, and ADR. The role involves managing sales areas according to company standards and fostering professional relationships within the business community. We seek highly motivated team members. Our ideal candidates should exude a passion for the hospitality industry that will attract and inspire our team members to cultivate an exceptional guest experience. If you want an exciting career with unlimited growth opportunities Benefits: Insurance (health, dental, vision, etc.) Paid time off (vacation, sick leave, holidays) 401K retirement plan DailyPay: Access your earned wages when needed Special team member hotel rates for travel enthusiasts. Responsibilities: Develop and implement annual sales goals Monitor and appraise results against objectives; take corrective actions to maximize sales Assist in developing the Business Plan and preparing the budget Control room and function space availability, dates, and rates Solicit, evaluate, and confirm business to meet budgeted sales and profit margins Oversee promotions, public relations, advertising, and community image enhancement Stay informed about competitors and industry development Requirements: Bachelor's degree in hotel/restaurant management or marketing (preferred) Equivalent combination of vocational training and on the job experience may substitute for a degree Proven track record of achieving sales targets Excellent communication and leadership skills Knowledge of the hospitality industry Flexibility to work weekends, holidays, and unusual hours if needed Note: Duties may adapt to meet evolving business needs. All offers are contingent on background checks. Adhering to Newport Handbook policies is required. Newport Hospitality is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
    $74k-124k yearly est. 9d ago
  • Director of Sales and Marketing - Colonial Gardens

    Navion Senior Solutions

    Senior manager of marketing job in West Columbia, SC

    Colonial Gardens is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends. This position receives sales commission in addition to a base salary! Colonial Gardens has partnered with Tapcheck, revolutionizing the way team members get paid! Join our amazing team and be part of a groundbreaking mobile app that allows team members to access their earned wages instantly. Say goodbye to waiting for payday and the stress of financial instability. With Tapcheck, we believe in empowering team members and giving them more control over their finances. With our innovative technology and user-friendly interface, we are reshaping the world of payroll! Responsibilities Develop and implement comprehensive sales strategies to drive occupancy success. Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs. Plan and implement marketing activities and events. Monitor and maintain budget. Collaborate with ED and RSDM to determine advertising needs and implements. Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings. Meet the community's move-in and census goals each month or identify barriers for meeting the goals. Respond and follow-up to inquiries in a positive and timely manner. Develop a strong network of professional and agency referral sources. Host and attend community events and develop positive community relations. Research and maintain information on local competition including rates, specials, services, etc. Implement and monitor a move-in system to ensure all resident records are complete prior to admission. Maintain new residents and inquiries in the Move-In database. Prepare and distribute mailings to prospective and current residents. Provide required information and communicate effectively with other team members about move-in activity and resident/family needs. Complete weekly and quarterly census reports. Select and order promotional supplies while staying within the budget. Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate. Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy Requirements Proven sales executive experience, meeting or exceeding target Proven ability to drive the sales process from inquiry to close Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings Ability to position Navion against competitors Ability to work well with others and promote a team environment. Excellent listening, negotiation and presentation skills Excellent verbal and written communications skills Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) PTO for full time positions Short & Long Term Disability Insurance Life Insurance Career Advancement Opportunities #MTC
    $74k-123k yearly est. Auto-Apply 7d ago
  • Product Marketing Manager

    Versaterm

    Senior manager of marketing job in Lexington, SC

    The Company Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we've been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes. Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you'll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you're passionate about making a meaningful difference, we'd love to hear from you. The Role As a Product Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. You'll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels. You will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. You'll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, you'll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence. What You Do Strategic Positioning & Messaging - Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals Cross-Functional Leadership - Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps Campaign Ownership - Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts. Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value Content Strategy & Development - Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel Sales Enablement - Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams Brand Stewardship - Ensure consistent brand representation across all marketing assets, events and customer communications Performance Analytics - Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness Market Intelligence - Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy Thought Leadership - Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements What You'll Bring 10 + years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus Proven success in launching and scaling marketing campaigns that drive measurable business outcomes Deep understanding of demand generation, buyer journeys and ABM strategies Exceptional storytelling and communication skills, with the ability to simplify complex concepts Strong project management skills and ability to juggle multiple priorities in a fast-paced environment Strategic thinker with a data-driven mindset and a bias for action Collaborative team player with experience influencing cross-functional stakeholders Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred) Familiarity with Adobe Creative Suite and Microsoft Office tools Bachelor's degree in business or marketing Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center. Equal Opportunity Versaterm is committed to building and supporting inclusion, diversity, and equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. These principles apply to the terms and conditions of employment at Versaterm. For detailed information on our accessibility policies, please contact ******************.
    $80k-111k yearly est. Auto-Apply 60d+ ago
  • Senior Director of Strategic Marketing and Communications

    Benedict College 4.0company rating

    Senior manager of marketing job in Columbia, SC

    JOB TITLE: Senior Director of Strategic Marketing and Communications DIVISION: Institutional Advancement SUPERVISOR'S TITLE: Vice President for Institutional Advancement DEPARTMENT: Communications and Marketing BASIC FUNCTIONS: The Senior Director of Strategic Marketing and Communications, reports to the Vice President of Institutional Advancement, and has responsibility for strategic communications, research-based messaging, marketing, and branding activity for Benedict College. The Senior Director of Strategic Marketing and Communications represents and promotes the College, increasing its visibility and supporting the institution's mission, vision, and goals. The Senior Director of Strategic Marketing and Communications leads the development and implementation of the College's strategic marketing plan and upholds the brand vision for the institution with an intentional focus on initiatives and campaigns designed to attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. The Senior Director of Strategic Marketing and Communications works in collaboration with the Associate Vice President for Marketing and Communications, the graphic design team, and the Benedict College Print Shop. The Senior Director of Strategic Marketing and Communications oversees strategic marketing content development, media buys, partnerships, and related initiatives. The Senior Director of Strategic Marketing and Communications provides strategic marketing direction and coordinates marketing and communications initiatives produced by other divisions, departments, academic and administrative units across the campus. ________________________________________________________________________________________ PRINCIPAL ACCOUNTABILITY * Provides leadership for the College's strategic and integrated marketing and communications functions. * Develop and oversee the division's communication strategic plan, aligning it with the College's overall goals, plans, aspirations, and objectives. * Formulate and implement communication policies, ensuring compliance with organizational guidelines and industry standards. * Stay informed about emerging trends and best practices in communications and marketing to continuously improve policies and approaches. * Manage project budgets, resources, and operations effectively, ensuring optimal utilization of funds and achieving cost-effectiveness. * Foster increased coordination between schools, divisions, and departments across the campus to ensure consistent messaging and branding across all communications and marketing efforts. * Collaborate with all divisions and College stakeholders to align strategies and initiatives for a unified institutional image. * In coordination with the Vice President for Institutional Advancement and the Associate Vice President for Communications and Marketing, oversee the development and maintenance of the College's brand identity, ensuring a strong, cohesive brand presence that resonates with all target audiences. * Manage crisis communication strategies to protect and enhance the College's reputation during challenging times. * Lead media relations efforts, building and maintaining positive relationships with relevant media outlets to amplify the College's visibility and positive coverage. * Serve as Benedict's brand manager, with the responsibility of positioning Benedict College in the market, determining target audiences, and maintaining the desired reputation. * Serve as the College's spokesperson as needed and ensure a consistent and unified communication approach. * Implement data-driven decision-making processes, leveraging analytics to measure the effectiveness of communication and marketing initiatives. * Use insights to make informed adjustments and improvements to strategies, maximizing impact and return on investment. * Communicate Benedict's position and policies on a variety of issues to specific media and to various College constituencies. * Ensure continuity by writing stories and scripts, initiating special publications, writing articles for publications, and performing other related hands-on functions. * Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required. * Contributes to the overall success of the College by performing all other duties as assigned. REQUIRED KNOWLEDGE SKILLS AND ABILITIES: * Demonstrated leaderships skills are required. Exceptional skills in communications, marketing, and interpersonal relations are required. The ability to develop and implement strategic communications and research-based marketing plans is required. Expertise in making presentations and negotiating with the media is required. * Job Dimensions- Knowledge of work, planning and organizing, self-reliance, attention to detail, initiative, stress tolerance, technical/professional self-development, analysis/judgment, commitment to the college, teamwork, dependability, communications. * Attendance- Individuals in this position are expected to be available during the peak business hours of the college, including weekends, and may occasionally be asked to vary their schedule to meet department requirements. MINIMUM TRAINING AND EXPERIENCE: * A bachelor's degree with a major in marketing, communications, public relations, journalism, business administration, or a related field is required. A master's degree and/or a professional certification in marketing or public relations is preferred. * At least five years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry, is required. A record of success in progressively responsible positions is required. At least three years of management experience is required, as is experience on one or more of these areas: strategic marketing and communications, public relations, media relations, news and information, video production, photography, publications, or athletics communications.
    $59k-75k yearly est. 60d+ ago
  • Director of Sales and Marketing

    Towneplace Suites Columbia Southeast/Fort Jackson

    Senior manager of marketing job in Columbia, SC

    The Director of Sales is responsible for implementing and directing sales activities in alignment with the Marketing Plan. Key objectives include maximizing guest satisfaction, profitability, and achieving revenue goals for RevPAR, occupancy, and ADR. The role involves managing sales areas according to company standards and fostering professional relationships within the business community. We seek highly motivated team members. Our ideal candidates should exude a passion for the hospitality industry that will attract and inspire our team members to cultivate an exceptional guest experience. If you want an exciting career with unlimited growth opportunities Benefits: Insurance (health, dental, vision, etc.) Paid time off (vacation, sick leave, holidays) 401K retirement plan DailyPay: Access your earned wages when needed Special team member hotel rates for travel enthusiasts. Responsibilities: Develop and implement annual sales goals Monitor and appraise results against objectives; take corrective actions to maximize sales Assist in developing the Business Plan and preparing the budget Control room and function space availability, dates, and rates Solicit, evaluate, and confirm business to meet budgeted sales and profit margins Oversee promotions, public relations, advertising, and community image enhancement Stay informed about competitors and industry development Requirements: Bachelor's degree in hotel/restaurant management or marketing (preferred) Equivalent combination of vocational training and on the job experience may substitute for a degree Proven track record of achieving sales targets Excellent communication and leadership skills Knowledge of the hospitality industry Flexibility to work weekends, holidays, and unusual hours if needed Note: Duties may adapt to meet evolving business needs. All offers are contingent on background checks. Adhering to Newport Handbook policies is required. Newport Hospitality is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
    $74k-124k yearly est. Auto-Apply 60d+ ago
  • Director of Sales and Marketing - Colonial Gardens

    Navion Senior Solutions

    Senior manager of marketing job in West Columbia, SC

    Job Description Colonial Gardens is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends. This position receives sales commission in addition to a base salary! Colonial Gardens has partnered with Tapcheck, revolutionizing the way team members get paid! Join our amazing team and be part of a groundbreaking mobile app that allows team members to access their earned wages instantly. Say goodbye to waiting for payday and the stress of financial instability. With Tapcheck, we believe in empowering team members and giving them more control over their finances. With our innovative technology and user-friendly interface, we are reshaping the world of payroll! Responsibilities Develop and implement comprehensive sales strategies to drive occupancy success. Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs. Plan and implement marketing activities and events. Monitor and maintain budget. Collaborate with ED and RSDM to determine advertising needs and implements. Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings. Meet the community's move-in and census goals each month or identify barriers for meeting the goals. Respond and follow-up to inquiries in a positive and timely manner. Develop a strong network of professional and agency referral sources. Host and attend community events and develop positive community relations. Research and maintain information on local competition including rates, specials, services, etc. Implement and monitor a move-in system to ensure all resident records are complete prior to admission. Maintain new residents and inquiries in the Move-In database. Prepare and distribute mailings to prospective and current residents. Provide required information and communicate effectively with other team members about move-in activity and resident/family needs. Complete weekly and quarterly census reports. Select and order promotional supplies while staying within the budget. Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate. Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy Requirements Proven sales executive experience, meeting or exceeding target Proven ability to drive the sales process from inquiry to close Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings Ability to position Navion against competitors Ability to work well with others and promote a team environment. Excellent listening, negotiation and presentation skills Excellent verbal and written communications skills Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) PTO for full time positions Short & Long Term Disability Insurance Life Insurance Career Advancement Opportunities #MTC
    $74k-123k yearly est. 9d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Columbia, SC?

The average senior manager of marketing in Columbia, SC earns between $85,000 and $138,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Columbia, SC

$108,000

What are the biggest employers of Senior Managers Of Marketing in Columbia, SC?

The biggest employers of Senior Managers Of Marketing in Columbia, SC are:
  1. Cardinal Health
  2. Lumina Foundation
  3. Navient
  4. Oracle
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