Senior manager of marketing jobs in Columbus, GA - 21 jobs
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Director Of Strategy
Director Of Communications And Marketing
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Marketing Campaign Manager
Senior Market Manager
Marketing Visual Content Manager
Heckler & Koch Defense Inc.
Senior manager of marketing job in Columbus, GA
The Visual Content Manager works within the HK marketing team to execute creative assets used to promote the HK brand and its specific products to civilian, law enforcement, and military markets. This role operates within an in-house agency model, creating and modifying artwork that includes video, advertising, website and social media content, and printed collateral materials.
This position is in Columbus, GA, there is no opportunity for remote work.
Essential Functions:
Creates or modifies printed materials such as flyers, brochures, catalogs, manuals, etc.
Creates or modifies digital content such as ads, social posts, and website assets
Performs basic photography and videography
Performs photo editing, retouching, color correction, and compositing
Edits short-form video content for marketing and internal use
Maintains and organizes a centralized digital asset library
May create production specifications for outside vendors
Coordinates efforts of outside photographers, ad agencies, and other partners (Pre-shoot production, scripting, etc.)
Manages publication of all content. Creates and executes deployment schedules for specific campaigns, while maintaining a consistent publication cadence overall.
Knowledge, Skills, Abilities:
5-8 years' experience in a related position
Basic familiarity and comfort level with firearms.
Tech savvy graphics expert. High level expertise in Adobe Acrobat, Illustrator, InDesign, Photoshop is a must.
Working competency in Animate and Premiere along with Macromedia Flash and Apple Final Cut or similar is required.
Must be able to produce production-ready print and digital content.
Must be organized, meticulous, creative and goal oriented.
Proven track record of good communication and collaboration within a team environment.
Multi-tasking and working well under pressure.
$67k-87k yearly est. Auto-Apply 12d ago
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Strategy Advancement Director
Molina Healthcare Inc. 4.4
Senior manager of marketing job in Columbus, GA
The Strategy Advancement Director is responsible for advancing Molina's growth strategy and positioning the company for success in Medicaid, CHIP, DSNP, and Marketplace procurements. Reporting to the Vice President, Business Development, this position plays a pivotal role in the pre-RFP and procurement phases, guiding and organizing the project, ensuring deliverables are met, conducting research, tracking Business Development and/or Health Plan steps and projects, owning the governance structure for every opportunity, pulling together all the supporting team activities and pieces and connecting the dots between winning strategy and the relationships and partnerships developed by the VP, Business Development.
This role requires a deep understanding of Medicaid programs, the regulatory environment, and the unique challenges of populations (i.e. TANF, ABD, DSNP, Foster Care, and DD/IDD). The Strategy Advancement Director works collaboratively across departments, including Product Development, Business Development, and Health Plans, to ensure that strategic initiatives align with state-specific priorities and are positioned for success in competitive procurements. The Director partners with the VP Market Development to provide thought leadership and subject matter expertise, identifying trends, providing insights, and continuously innovating to strengthen Molina's market position.
Job Duties
* Strategy Development & Innovation
* Collaborate on the development of state-specific strategies aligned with state priorities, procurement objectives, and evolving Medicaid needs. Translate state regulatory requirements into actionable go-to-market strategies that are innovative and differentiate Molina in competitive procurements
* Collaborate with Product Development, Health Plan leaders, Growth Leaders and cross-functional teams to support integration of innovative care models, operational efficiencies, and value-based care solutions tailored to the unique needs of market specific Medicaid populations, especially high-risk or vulnerable groups such as dual-eligible members, foster care, and ABD
* Conduct market research, analyze industry trends, and monitor competitor activities to identify innovation opportunities. Propose solutions that address Medicaid ecosystem pain points and enhance Molina's value proposition
* Use insights from market research and competitive analysis to stay informed on state Medicaid trends, regulatory changes, and market conditions, and to guide strategic adjustments and future market positioning
* Drive the development of win themes and strategy recommendations that align with state priorities, competitive dynamics, and the latest Medicaid trends, positioning Molina as a leader in Medicaid managed care
* Track regulatory compliance and address any operational concerns or state-specific issues identified during the pre-procurement phase. Escalate issues when necessary and work to resolve them proactively
* Market Development and Strategy Execution
* Collaborate on the development of pre-RFP strategy and market readiness, creating and tracking playbooks, plans, and deliverables for Molina's strategy two to three years before RFP release. Ensure alignment with organizational goals and state requirements by collaborating with Market VPs, AVPs, and stakeholders
* Identify and engage in thought leadership opportunities by representing Molina at state and national Medicaid conferences, industry forums, and other key events that enhance Molina's brand and expertise in Medicaid care delivery
* Stakeholder Engagement & Thought Leadership
* Support and track the development of relationships with state agencies, legislative leaders, regulatory bodies, and community organizations to enhance Molina's reputation and strengthen partnerships that could influence procurement outcomes
* Represent Molina in strategic discussions with external partners and internal leadership, ensuring clear communication of strategy, innovation, and value propositions
* Collaborate with internal stakeholders to influence thought leadership materials and content that showcase Molina's innovative approaches to Medicaid, particularly in high-needs areas like DSNP, ABD, and complex populations
* Proposal Support & Competitive Differentiation
* Serve as an expert on the pre-procurement process for the proposal team and closely collaborate with the Proposal Director to ensure consistency between market strategy, capture strategy and proposal content. Collaborate with the Proposal Director to ensure consistency between market strategy and RFP content
* Track and support the execution of win strategy and strategic recommendations being incorporated throughout the proposal, ensuring Molina's proposals are differentiated and align with state-specific priorities and the competitive landscape
* Actively participate in blue, pink, and red team reviews, providing strategic feedback to ensure proposal materials effectively communicate Molina's competitive advantages and compliance with RFP requirements
* Support orals preparation, working across matrix partners to refine materials and messaging for presentations to state agencies
* Operational Excellence & Cross-Functional Coordination
* Use tools (i.e. Salesforce) to document market intelligence, track engagement activities, and share insights across departments. Ensure that data-driven insights are leveraged in proposal content development and strategic planning
* Collaborate with the Growth Strategy, Competitive Intelligence and other stakeholders to leverage the competitive intelligence repository that informs decision-making and provides a strategic edge in Medicaid procurements
* Develop project plans and roadmaps to guide the timely execution of pre-RFP and procurement activities, ensuring effective collaboration and alignment across functional teams
* Facilitate cross-functional coordination for market entry, retention, and development strategies, ensuring that all teams are aligned and executing efficiently
* Supports the VP Business Development as a SME during the "warranty period" post award through implementation to the IMO and health plan leadership
* Mentorship & Team Development
* Mentor junior staff and interns within the Business Development teams, fostering skills in strategic thinking, market research, and pre-procurement planning
* Participate in business development activities on an ad-hoc basis, contributing to team knowledge and providing strategic insights to senior leadership
* 50% or more Travel required
Job Qualifications
REQUIRED QUALIFICATIONS:
* Bachelor's degree in business, Public Policy, Healthcare Administration or a related field or equivalent combination of education and experience
* 7 years in market strategy, business development, or healthcare consulting, specifically within Medicaid managed care or equivalent related field
* Proven experience in pre-RFP strategy development, with a strong understanding of Medicaid programs, including TANF, ABD, DSNP, and CHIP populations
* Demonstrated ability to drive innovative solutions in the Medicaid space, leveraging market research and industry trends to inform strategic decisions
* Experience with Salesforce or similar tools to track market insights, engagement activities, and manage data
* Strong experience in stakeholder engagement, particularly with state Medicaid agencies, regulatory bodies, and community-based organizations
* Advanced proficiency in Microsoft Office tools (Excel, PowerPoint, Word), including for strategy development, data analysis, and presentation creation
PREFERRED QUALIFICATIONS:
* Master's degree (MBA, MPH, MPA) in business, public policy, or healthcare administration
* 7+ years in business development and Medicaid procurements, particularly with complex populations (e.g., DD/IDD, Foster Care, Dual-Eligible Members)
* Experience with Salesforce or similar tools to track market insights, engagement activities, and manage data
* Conference management experience and participation in industry forums
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V
Pay Range: $107,028 - $208,705 / ANNUAL
* Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
About Us
Molina Healthcare is a nationwide fortune 500 organization with a mission to provide quality healthcare to people receiving government assistance. If you are seeking a meaningful opportunity in a team-oriented environment, come be a part of a highly engaged workforce dedicated to our mission. Bring your passion and talents and together we can make a difference in the lives of others. Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
$107k-208.7k yearly 9d ago
Marketing Manager
Dragonfly Internet
Senior manager of marketing job in Opelika, AL
About the Company:
At Dragonfly Internet, we're all about taking flight and empowering communities with faster, more reliable internet services. As a local provider, we understand the importance of staying connected, whether you're streaming, working, or simply browsing. With cutting-edge fixed wireless technology and fiber-fast speeds, we're here to help you soar beyond slow, unreliable internet. Dragonfly Internet is growing quickly-are you ready to spread your wings?
About the Role:
We're seeking a highly organized and detail-oriented MarketingManager to join our marketing team. As our MarketingManager, you will play a critical role in supporting the sales and marketing team's operational efficiency, data analysis, and campaign execution. Your primary focus will be on ensuring seamless marketing operations, enabling the team to drive revenue growth and customer engagement. We are open to training the right person.
Responsibilities:
Marketing Automation: Help create, manage and optimize marketing automation platforms to streamline lead generation, email marketing, and campaign workflows.
Data Analysis: Develop and maintain dashboards, reports, and analytics tools (e.g., Google Analytics, Excel) to track marketing performance metrics, such as lead generation, conversion rates, and ROI.
Campaign Execution: Collaborate with cross-functional teams to execute multi-channel marketing campaigns, including email, social media, events, and content marketing.
Project Management: Coordinate marketing projects, ensuring timely completion, and effective resource allocation.
Process Improvement: Identify areas for process improvement and implement changes to enhance marketing efficiency, scalability, and effectiveness.
Budget Management: Assist in managingmarketing budgets, tracking expenses, and ensuring cost-effectiveness.
Team Support: Provide operational support to the sales and marketing teams, including content calendar management, asset organization, and campaign asset creation.
Technology Management: Administer and optimize marketing technology stack, including integrations and troubleshooting.
Data Quality: Ensure data accuracy, completeness, and consistency across marketing systems and tools.
Compliance: Maintain knowledge of industry regulations and ensure marketing operations comply with legal requirements.
Qualifications:
3 years of experience in marketing operations, marketing automation, or a related field broadband marketing experience preferred however we are open to training the right person
Experience with data analysis tools (e.g., Google Analytics, Excel, Calix) desired
Bachelor's degree in marketing, business, or a related field
Strong analytical and problem-solving skills
Excellent project management and organizational skills
Strong communication and collaboration skills
Ability to work in a fast-paced environment
Preferred Skills:
Experience in the broadband industry
Knowledge of Calix Engagement Cloud
Experience with marketing budget management
Pay range and compensation package:
Competitive Salary
Health, Dental, and Vision Insurance
Paid Time Off & Holidays
Continuous Learning Opportunities
Free Tuition at a local leading university
Employee Discounts on Internet Services
Free swag
Equal Opportunity Statement:
SP Broadband is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Seniority Level:
Associate to Manager level
Industry:
Telecommunications
Employment Type:
Full-time on site in Opelika, AL
Job Functions:
Marketing
Analyst
Skills
Broadband
Google Analytics
Data Analysis
Microsoft Excel
Data Analytics
$55k-87k yearly est. 8d ago
Director of Marketing
All Career
Senior manager of marketing job in Pine Mountain, GA
Strategic Leadership
Develop and direct all marketing and advertising strategies across multiple markets, guest segments, and product lines, including lodging, entertainment, events, seasonal festivals, season pass membership, spa, golf, culinary, retail, and recreation.
Partner with property marketing team, Director of Sales, Revenue Management, Public Relations Agency, Social Media Agency, Herschend Director of Marketing for Resorts & Lodging, and cross-functional leaders across the property to ensure brand, revenue, occupancy and attendance goals are achieved.
Oversee the annual strategic planning process, including business planning, advertising and promotions calendars, digital marketing strategy, and marketing budget development and management.
Brand Stewardship
Lead brand management efforts for Callaway Resort & Gardens, ensuring consistency across all guest touchpoints, campaigns, creative assets, and on-property experiences.
Evolve and expand the Callaway Resort & Gardens brand to meet market demands while honoring its legacy and mission of connecting guests with nature.
Marketing Operations & Execution
Direct execution of hospitality and destination marketing functions, including:
Advertising (digital, broadcast, print, OOH, paid social)
Creative development and agency management
Promotions, sponsorships, and partner marketingMarket research, consumer insights, and competitive analysis
Email, SMS, and customer relationship marketing
Photography, videography, and multimedia asset production
Lead the marketing team responsible for resort lodging, dining, the spa, golf, recreation, seasonal festivals, signature events and entertainment.
Budget & Performance ManagementManage departmental marketing budgets to ensure maximum ROI and alignment with revenue targets.
Oversee rate strategy collaboration, demand analysis, and performance reporting in partnership with Revenue Management.
Cross-Property Communication & Guest Experience
Ensure effective communication between resort operations, attractions, season pass membership, events, and marketing teams.
Manage all on-site signage, digital boards, wayfinding communication, and in-room materials to ensure optimal guest experience.
Oversee guest communication platforms including automated messages, email journeys, alerts, and in-room media.
Manage internal communications to ensure Callaway Resort & Gardens hosts are equipped with the information they need to execute all events, programming, and day-to-day guest communications.
Team Leadership
Lead, mentor, coach, and develop a high-performing marketing team; set expectations and ensure accountability for results.
Foster a collaborative, innovative, and mission-driven team culture aligned with Callaway Resort & Gardens' values and commitment to guest service.
*Management reserves the right to add or change responsibilities at any time.
Qualifications
Education & Experience
Bachelor's degree required; Marketing, Communications, Business, or Hospitality Management preferred.
Minimum 7 years of experience in consumer marketing or advertising; resort, tourism, attractions, or hospitality experience strongly preferred.
Proven strategic thinker with a track record of driving revenue and brand growth.
Experience leading brand management for businesses with significant annual revenue.
Demonstrated success managing and developing teams of 2-5+ employees.
Strong communication skills with the ability to convey ideas persuasively and clearly.
Proficiency with Microsoft Office suite and modern marketing tools/platforms.
Must successfully complete background screening.
Other Requirements
Able to project Callaway Resort & Garden's image by being genuinely friendly and caring and by taking pride in their work.
Must be self-motivated and disciplined.
Able to prioritize and complete work assignments on a timely basis.
Must maintain strict confidentiality and judgment regarding privileged information.
Must display and live out Lead With Love qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed.
Must be willing to constantly improve.
Must have professional appearance with good personal hygiene.
Must promote and support a teamwork environment by cooperating and helping co-workers.
Able to adapt to changes easily.
Able to tolerate a fast-paced, hectic environment.
Must show appreciation to others.
Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines.
Must be detail oriented and able to maintain a high level of accuracy.
Must have strong organizational skills.
Able to speak, read and write English.
Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays.
Able to lift up to 40 pounds and assist with event setup and breakdown.
Able to obtain a GA driver's license and auto insurance.
Able to work in various environments, including indoor and outdoor settings, and in different weather conditions.
$53k-99k yearly est. 44d ago
Marketing Project Manager
Auburn University at Montgomery 3.8
Senior manager of marketing job in Auburn, AL
Information Vacancy Number: S-01243 Position Title: Marketing Project Manager Classification Title: Department: Strategic Marketing and Communications Employment Type: Full-Time Special Instructions to Applicants: Auburn University at Montgomery reserves the right once interviewing has begun to stop accepting applications.
Duties and Responsibilities:
The Marketing Project Manager plays a critical cross-functional role in supporting current students and executing integrated marketing and communications projects that drive student recruitment, engagement, and enrollment outcomes at Auburn University at Montgomery (AUM). This position manages timelines, coordinates deliverables, and ensures alignment across digital campaigns, content strategy, and CRM-integrated outreach initiatives. Working closely with Enrollment Management, Creative Services, and Academic Affairs, the Marketing Project Manager acts as a connective force between strategy and execution-ensuring enrollment communications are timely, targeted, and measurable.
By translating strategy into action, the Marketing Project Manager helps ensure AUM connects with prospective students in ways that are timely, authentic, and effective- supporting both short-term recruitment goals and long-term institutional growth.
Key Responsibilities:
Project Management & Campaign Execution
* Lead the planning, coordination, and execution of enrollment marketing projects, campaigns, and communications across the student recruitment funnel.
* Manage timelines, workflows, and task assignments for multi-channel campaigns (email, social, web, video, print).
* Serve as marketing project lead for seasonal campaigns such as AUM Bound, yield communications, and accepted student outreach.
Cross-Department Collaboration
* Work closely with the Director of Communications and Content Strategy, CRM team, and Enrollment Services to develop content calendars and engagement journeys.
* Act as liaison between creative, digital, and enrollment teams to align messaging and campaign deliverables.
* Facilitate status meetings, stakeholder updates, and post-campaign reviews.
CRM & Digital Marketing Integration
* Partner with CRM/marketing automation teams to ensure communications are personalized, data-informed, and optimized for conversion.
* Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices.
Performance Tracking & Optimization
* Develop dashboards and reports that track campaign milestones, engagement metrics, and project ROI.
* Monitor key KPIs across channels (email open rates, click-throughs, conversions, form fills) to optimize future communications.
* Implement project retrospectives to capture lessons learned and drive continuous improvement.
Event & Experience Coordination
* Support planning and promotion of key enrollment-related events (Admitted Student Day, Preview Days, campus visits).
* Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.
Knowledge, Skills, and Abilities:
* Demonstrated ability to self-motivate, work independently and in teams, and be flexible within a fast paced and changing environment.
* Proven project management skills and ability to manage multiple projects while delivering on established and tight timelines
* Excellent presentation and communications skills
* Demonstrated proficiency in spreadsheets and reporting
* Knowledge of Adobe Creative Suite a bonus
* Knowledge of Click-Up, Page proof, Teams, or related project management/ software required
Minimum Qualifications:
Required:
* Bachelor's degree in marketing, communications, project management, or related field.
* 3-5 years of experience managingmarketing/communications projects or campaigns.
* Proven ability to lead complex, deadline-driven projects with multiple stakeholders.
* Experience working with marketing automation, CRM tools (e.g., Element451, Slate, Salesforce), or content calendars.
* Strong communication, organizational, and problem-solving skills.
Preferred:
* Higher education or enrollment marketing experience.
* Familiarity with platforms such as Trello, Asana, Monday.com, or similar project management tools.
* Knowledge of SEO, UX, email marketing best practices, and student journey mapping.
Job Open Date: 11/12/2025 This posting will remain open until closed: Yes Job Close Date: About the University/College
Located in Alabama's vibrant state capital, Auburn University at Montgomery is a fast-growing university on the rise. Don't just take our word for it: The Princeton Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. 22 among regional universities in the South for the quality of undergraduate teaching and 38th among all public institutions in the region.
AUBURN UNIVERSITY AT MONTGOMERY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Human Resources/ Affirmative Action/Equal Employment Opportunity (AA/EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the AUM community.
Quick Link ************************************** Position Profile Link
Applicant Documents
Required Documents
* Resume
* Cover Letter
* Professional Reference Sheet
$50k-62k yearly est. 60d+ ago
Director of Marketing
Callaway Gardens 3.7
Senior manager of marketing job in Pine Mountain, GA
Strategic Leadership * Develop and direct all marketing and advertising strategies across multiple markets, guest segments, and product lines, including lodging, entertainment, events, seasonal festivals, season pass membership, spa, golf, culinary, retail, and recreation.
* Partner with property marketing team, Director of Sales, Revenue Management, Public Relations Agency, Social Media Agency, Herschend Director of Marketing for Resorts & Lodging, and cross-functional leaders across the property to ensure brand, revenue, occupancy and attendance goals are achieved.
* Oversee the annual strategic planning process, including business planning, advertising and promotions calendars, digital marketing strategy, and marketing budget development and management.
Brand Stewardship
* Lead brand management efforts for Callaway Resort & Gardens, ensuring consistency across all guest touchpoints, campaigns, creative assets, and on-property experiences.
* Evolve and expand the Callaway Resort & Gardens brand to meet market demands while honoring its legacy and mission of connecting guests with nature.
Marketing Operations & Execution
* Direct execution of hospitality and destination marketing functions, including:
* Advertising (digital, broadcast, print, OOH, paid social)
* Creative development and agency management
* Promotions, sponsorships, and partner marketing
* Market research, consumer insights, and competitive analysis
* Email, SMS, and customer relationship marketing
* Photography, videography, and multimedia asset production
* Lead the marketing team responsible for resort lodging, dining, the spa, golf, recreation, seasonal festivals, signature events and entertainment.
Budget & Performance Management
* Manage departmental marketing budgets to ensure maximum ROI and alignment with revenue targets.
* Oversee rate strategy collaboration, demand analysis, and performance reporting in partnership with Revenue Management.
Cross-Property Communication & Guest Experience
* Ensure effective communication between resort operations, attractions, season pass membership, events, and marketing teams.
* Manage all on-site signage, digital boards, wayfinding communication, and in-room materials to ensure optimal guest experience.
* Oversee guest communication platforms including automated messages, email journeys, alerts, and in-room media.
* Manage internal communications to ensure Callaway Resort & Gardens hosts are equipped with the information they need to execute all events, programming, and day-to-day guest communications.
Team Leadership
* Lead, mentor, coach, and develop a high-performing marketing team; set expectations and ensure accountability for results.
* Foster a collaborative, innovative, and mission-driven team culture aligned with Callaway Resort & Gardens' values and commitment to guest service.
* Management reserves the right to add or change responsibilities at any time.
Qualifications
Education & Experience
* Bachelor's degree required; Marketing, Communications, Business, or Hospitality Management preferred.
* Minimum 7 years of experience in consumer marketing or advertising; resort, tourism, attractions, or hospitality experience strongly preferred.
* Proven strategic thinker with a track record of driving revenue and brand growth.
* Experience leading brand management for businesses with significant annual revenue.
* Demonstrated success managing and developing teams of 2-5+ employees.
* Strong communication skills with the ability to convey ideas persuasively and clearly.
* Proficiency with Microsoft Office suite and modern marketing tools/platforms.
* Must successfully complete background screening.
Other Requirements
* Able to project Callaway Resort & Garden's image by being genuinely friendly and caring and by taking pride in their work.
* Must be self-motivated and disciplined.
* Able to prioritize and complete work assignments on a timely basis.
* Must maintain strict confidentiality and judgment regarding privileged information.
* Must display and live out Lead With Love qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed.
* Must be willing to constantly improve.
* Must have professional appearance with good personal hygiene.
* Must promote and support a teamwork environment by cooperating and helping co-workers.
* Able to adapt to changes easily.
* Able to tolerate a fast-paced, hectic environment.
* Must show appreciation to others.
* Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines.
* Must be detail oriented and able to maintain a high level of accuracy.
* Must have strong organizational skills.
* Able to speak, read and write English.
* Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays.
* Able to lift up to 40 pounds and assist with event setup and breakdown.
* Able to obtain a GA driver's license and auto insurance.
* Able to work in various environments, including indoor and outdoor settings, and in different weather conditions.
$50k-96k yearly est. 46d ago
Director of Marketing: Senior Care Services
Innovative Senior Solutions Inc.
Senior manager of marketing job in Americus, GA
The Director of Marketing will oversee all marketing efforts across multiple adult day health centers, a 24-bed personal care home, structured family caregiving services, and franchise-related branding. You will manage campaigns, community outreach, brand assets, vendors, analytics, and event marketing-all while supporting the admissions and care coach teams to increase client enrollment and occupancy.
Key Responsibilities: Strategy & Leadership
Develop, lead, and execute a comprehensive marketing strategy aligned with occupancy and admissions goals.
Drive local brand awareness campaigns that build trust and promote services across target markets.
Equip internal teams with marketing materials, messaging guides, and outreach tools.
Campaign Management
Plan and execute Medicaid, VA, Private Pay, and Structured Family Caregiving promotional campaigns.
Create local outreach initiatives for hospitals, discharge planners, churches, and employer groups.
Design and distribute brochures, flyers, physician leave-behinds, and community referral kits.
Team Management & Execution
Oversee or outsource social media, digital advertising, email marketing, content creation, and podcast marketing.
Source and manage freelance vendors (photographers, designers, ad specialists) when needed.
Plan and facilitate community events, open houses, health fairs, and Lunch & Learns.
Analytics & Reporting
Monitor lead generation, admissions conversions, and event outcomes through CRM tracking.
Provide weekly, monthly, and quarterly reporting on marketing KPIs.
Manage the marketing budget and ensure cost-effective strategies.
Qualifications:
5+ years of experience in marketing, preferably in senior care, healthcare, franchising, or multi-location services.
Demonstrated success in campaign planning, outreach initiatives, and brand development.
Comfortable leading a team or coordinating freelance contractors.
Proficiency with CRM systems (Salesforce preferred) and digital analytics tools.
Excellent project management, communication, and event planning skills.
Highly collaborative, hands-on, and execution-focused.
Compensation & Bonus Opportunities:
Competitive base salary
Performance-based bonus structure tied to meeting departmental quotas, marketing KPIs, and occupancy percentage goals
Annual bonus eligibility based on company growth and marketing performance metrics
$90k-134k yearly est. Auto-Apply 60d+ ago
Marketing Manager
Visa 4.5
Senior manager of marketing job in Gay, GA
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters - to you, to your community, and to the world.
Progress starts with you.
Job Description
This is an exciting time to join U.S. Client Marketing, as we strengthen our focus on deepening relationships with well-established Clients and develop and grow new relationships within our Super-Regional segment.
As part of the U.S. Client Marketing team, the Manager is responsible for client consultation to uncover needed product and payment marketing opportunities, development of holistic marketing plans to support client needs, and oversight and partnership on the development and implementation of campaigns, events and sponsorship activations to ensure client satisfaction in the Super-Regional segment. Goals are focused on increasing Visa marketing revenue within margin and third-party expense requirement parameters, as well as demonstrating the value Visa Marketing brings to clients and cardholders. Clients will include Super-Regional Banks and Credit Unions, Cobrand partners, internal stakeholders and colleagues, supplier and strategic relationships. The Super-Regional Marketing segment is a fast-growing business within Visa and delivers value to clients through a range of services, from advisory to execution to sponsorships, via close partnerships with Visa Consulting & Analytics (VCA) and our sales organizations.
The ideal candidate understands the changing payments marketing environment, has payments marketing experience, and is driven to create breakthrough work across all channels. The key to this job is having a focused strategic mindset that enables consultative and creative client marketing solutions, strong communication skills, and a client service mentality, along with an emphasis on measurement to demonstrate value added services provided.
As part of the US Client Marketing Super-Regional team, the Manager will be focused on supporting the Marketing Activity across a portfolio of clients within the total Super-Regional Marketing issuer segment.
Responsibilities:
The Manager will support development of data-driven marketing initiatives and experiential engagements for Visa's Super-Regional Issuing clients, including Consumer payments and Small Business and Commercial payments. The strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement.
* Develop work product with strong attention to detail and ability to prioritize competing needs/work sets. Collaborate with team members on client pitch and engagement efforts or in developing project workstreams.
* Leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
* Design and support the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
* Work cross-functionally and coordinate across sales, legal, product, creative, privacy, Visa Consulting & Analytics, media agencies and more to support development of high-impact programs utilizing the best of Visa resources and expertise.
* Optimize Visa Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships
* Leverage Visa's iconic sponsorship platforms (Olympics, FIFA World Cup and more), as appropriate, to achieve client and Visa's objectives
* Enable the measurement, analysis, and reporting of marketing program performance and its impact on business results as appropriate
* Develop and managemarketing contracts
* Demonstrate budget management and financial discipline to support all engagements, including support for forecast management of Value Added Services Revenue for key clients.
* Leverage Artificial Intelligence for increased efficiency and effectiveness in the role
* Support ad hoc requests from key stakeholders and clients.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
This position is not eligible for Sponsorship.
Qualifications
Basic Qualifications:
* 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Preferred Qualifications:
* 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
* 4-5+ years of work experience and a Bachelor's Degree or at least 2 years of relevant work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
* Experience in Marketing, Consulting and strategic partnership development/sales and payments industry experience preferred
* Strong business & financial acumen, critical thinking and problem-solving skills
* Strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
* Experience in managing creative, experiential, media, and social/digital agency partners
* Proactive in asking questions to drive robust conversations that lead to best fit solutions for clients
* Excellent written and verbal communication skills
* Extensive knowledge of all Microsoft products including PowerPoint, Excel, Word, Outlook and AI
* No Relocation package is available
Additional Information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 114,400 to 195,150 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
$76k-103k yearly est. 7d ago
Senior Manager Market Transformation
Genuine Parts Company 4.1
Senior manager of marketing job in Gay, GA
The SeniorManager, Market Transformation serves as a critical link between the Transformation Management Office (TMO) and field leadership, driving the execution and continuous improvement of the Market Transformation Playbook (MTP). This role ensures alignment across cross-functional teams, minimizes operational disruption during transformation initiatives, and supports sustained business performance throughout the execution of market strategy. The SeniorManager leads collaboration efforts, analytics, and strategic planning to accelerate transformation timelines as needed.
Responsibilities
* Act as the primary liaison between the Market Transformation Director and the Field Transformation Managers (FTMs), ensuring seamless communication and alignment.
* Serve as the exclusive headquarters-based connection between TMO and cross-functional departments at NAPA.
* Aggregate feedback from FTMs and Field Leadership (RVP/MD/Store) to continuously update and iterate the Market Transformation Playbook, incorporating supplementary TMO initiatives and ensuring consistent execution by FTMs.
* Partner closely with the Store Success Team (SST) to analyze transformation-related challenges, identify root causes, and refine the playbook to prevent recurrence.
* Provide ad-hoc analytics support and strategic planning assistance. Oversee FTM scheduling and travel logistics to optimize resource allocation.
* Collaborate with Regional Vice Presidents (RVPs) and Market Directors (MDs) in target markets to maintain sustained support for ongoing transformation initiatives.
* Lead the FTM team during the Market Transformation Director's absence to maintain continuity and momentum.
* Oversee the 'Go-Back Strategy' process, working with FTMs to ensure the strategy is comprehensive, aligned with other imperatives, and executed within defined scope and budget.
* Manage relationships and coordinate scheduling with third-party labor providers not directly managed by NAPA leadership teams, such as implementation vendors.
* Drive efforts (in collaboration with FTMs) to accelerate the Market Transformation timeline when business outcomes require expedited progress.
* Note: This role does not substitute for FTMs if vacancies occur and does not provide guidance to stores or MDs outside of the Market Transformation Playbook scope.
Qualifications
* Minimum of 3 years' experience in project, program, or transformation management roles.
* Proven ability to develop and execute detailed plans that integrate cross-functional inputs.
* Strong interpersonal and communication skills, capable of influencing stakeholders at all levels virtually and in person.
* Demonstrated problem-solving aptitude and proficiency in data-driven decision-making.
* Exceptional organizational, planning, and time-management skills with a strong sense of urgency.
* Passion for delivering customer service excellence and operational excellence.
* Self-motivated and proactive, continuously pursuing professional growth and improvement.
* Solid business acumen with the ability to analyze metrics and apply insights to optimize outcomes.
Preferred Qualifications
* Bachelor's degree in business, management, or related discipline.
* Experience in retail operations, market transformation, or integration initiatives.
* Familiarity with project management tools and methodologies.
* Prior experience managing cross-functional teams and external vendor relationships.
Leadership
* Embodies the following values: serve, perform, influence, respect, innovate, team.
* Effectively communicates by motivating and inspiring others through clear and proactive communication.
* Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
* Makes balanced decisions and thinks strategically by being a forward thinker.
Physical Demands / Working Environment
* Work occurs both in the field and office (HQ or home office).
* Occasional travel to field locations, regional offices, or stores estimated at 25-40%.
* May experience typical retail store conditions during site visits such as noise and temperature variations.
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
$80k-133k yearly est. Auto-Apply 6d ago
Marketing Specialist
OCV LLC 3.5
Senior manager of marketing job in Opelika, AL
Job Description
Are you a creative and web-savvy Marketing Specialist looking to join a fast-growing company with a mission to serve? We are OCV LLC. For more than 15 years, we have specialized in mobile app development for law enforcement, public safety, emergency management and public health agencies. Our custom apps for iPhone and Android devices help public safety organizations reach their citizens where they are: their smartphones. We have grown to be a leader in our field and are in search other motivated professionals to add to our dynamic team. We are currently recruiting for a Marketing Specialist to work on-site at our headquarters in Opelika, Alabama. Our Marketing Specialists are key to presenting a consistent brand image of OCV, LLC in all marketing materials, email & digital mail campaigns, presentations, and social media marketing campaigns.
What We Offer:
Competitive salary and ability to enroll in a comprehensive benefits package after 90 days.
Opportunity for professional growth, career advancement, and ongoing training & development.
Collaborative and innovative work environment.
10 days of Paid Time Off and 20 hours of Flex Time per year upon hire.
401K Retirement Plan with up to 3.5% company match.
Opportunity to work with team members to share our story and contribute to meaningful projects.
Primary Job Responsibilities:
Collaborates with sales, graphics and operations teams to develop branding messages within designated schedules and deadlines.
Develops marketing campaigns from concept to distribution.
Manages the daily campaign workflow and timeline, communicates daily status updates and calibrates with team as project changes occur.
Assists team members with research and analytics.
Develops and distributes marketing collateral for sales, training and marketing.
Develops and maintains positive relationships with existing and potential clients.
Completes quality control checks and maintains a high caliber of output.
Forecasts and analyzes sales trends, marketing strategies and product performance.
Our Ideal Candidate Profile:
Bachelor's Degree in Marketing, Statistics, Public Relations, Business or related field. (required)
A flexible and adaptable professional that embraces teamwork, but also enjoys working independently (required)
Proficiency in AP Style writing (preferred)
Two years experience in marketing, business, promotional sales or customer service.(preferred)
Familiarity with some or all of the following or similar tools and platforms: (preferred)
Google Analytics
Canva graphics
Mailchimp email marketing system
Google Workspace
Hubspot CRM
View all of our current openings at: *****************************
$34k-48k yearly est. 2d ago
Director of Marketing and Communications
Lagrange College 3.5
Senior manager of marketing job in LaGrange, GA
Under the direct supervision of the Vice President for Advancement, the Director of Marketing and Communications is responsible for a range of marketing and communications activities, including all college marketing, media relations, website, electronic and print publications and crisis communications. The Director performs these duties following best practices within the guidelines of federal, state and local laws, as well as college, office and departmental policies and procedures. This position works with administrators, faculty, staff, alumni, students, external media, and other contacts to advance the brand as well as the visibility, reputation and goals of the college.
Job Duties (but not limited to)
* Oversee all marketing activity for the college with special attention to admissions, retention, philanthropy and engagement operations through collaboration with colleagues in these areas as well as the entire college.
* Serves as the ambassador, steward and sometimes guardian of the college's brand identity, in visual identity and official marks throughout the website, social media channels and other virtual representations of the college as well as throughout the physical campus in signage, banners and other physical identity markers.
* Maintains the college's website as the primary source of information for prospective students, alumni, donors, friends and community members with a commitment to keeping information updated, interesting, well-organized and easy to access.
* Develops, plans, and implements an effective marketing and media relations program advancing the college's core strategic goals and initiatives through positive news, features and editorial coverage.
* Serves as the primary media contact as well as spokesperson for the college or identifies appropriate spokesperson(s).
* Assists in writing, editing and developing a variety of content for external and internal marketing and communications, including social media posts, videos, and print and website content for admissions, fundraising and PR purposes.
* Assists the Assistant Director for Digital Media and Design with the editorial calendar for the college's website and social media strategy, as needed.
* Directs and edits the college's magazine, weekly newsletter and all general college communications vehicles.
* Cultivates relationships with faculty, staff, and students as a basis for current source sheets on faculty and staff and for content development and feature stories.
* Supervises and directs the Marketing and Communications team toward goal achievement and maximum productivity.
* Assists with the development and dissemination of crisis communication for both internal and external audiences.
* Monitors the news daily for media opportunities; develops story concepts and places them in local, regional and national news media; cultivates and maintains relationships with local and national media; and responds promptly to media requests.
Minimum Qualifications
Bachelor's degree in communications, public relations or a related field with a minimum of seven (7) years of progressively responsible experience in marketing, communications, public relations and/or journalism setting, or equivalent combination of education and experience.
Knowledge, Skills and Abilities
* Expertise with marketing through websites and social media platforms as well as printed publications.
* Excellent writing, proofreading and editing skills for print and web publications; keen news judgment with a sense of which stories will engage and motivate audiences; and experience with creating and executing a communications strategy.
* Strong media relations experience as a journalist and/or substantial experience working with reporters; social media experience parlaying stories into engaging content for social media channels; and understanding of which social media content works best for audiences and channels.
* Ability to manage, motivate and lead staff
* Ability to exercise diplomacy, think quickly in response to media questions, act with a cool head and present a calm demeanor, and shift priorities in response to changing circumstances.
* Understanding on how to best utilize e-marketing software tools such as Cascade CMS, MailChimp, Constant Contac, etc.
* Excellent interpersonal and communication skills, both verbal and written and ability to work with a variety of personalities within a diverse population.
* Considerable knowledge of marketing trends, national media, various cultural differences and concerns, and public relations practices in higher education.
* Demonstrated ability to work independently, manage a heavy workload with multiple priorities, and to maintain confidentiality.
* Can adapt quickly to changing demands and functions well in a goals-driven, team-oriented environment.
* Experience preparing for and handling a crisis that requires internal and/or external communications.
* Possesses excellent organizational skills.
LaGrange College is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, sex, age, national origin, disability, veteran status or any other legally protected status.
$67k-84k yearly est. 60d+ ago
Research Communication & Marketing Director
Auburn University 3.9
Senior manager of marketing job in Auburn, AL
Details Information Requisition Number S4996P Home Org Name SVPRED Operating Division Name VP for Research and Economic Dev Position Title Research Communication & Marketing Director Job Class Code OC26 Appointment Status Full-time Part-time FTE Limited Term No Limited Term Length Job Summary
The office of the Sr. Vice President for Research and Economic Development is accepting applications for a Director of Research Communication and Marketing. This position will advance Auburn's research reputation by shaping the university's narrative through strategic storytelling, digital engagement and media relations. Reporting to the Associate Vice President for Research, the director leads comprehensive communication and marketing initiatives that highlight Auburn's research strengths across digital, print and multimedia platforms.
This position oversees research-related editorial content, media outreach, photography, videography and multimedia engagement. The director also manages the Research Communication, developing its curriculum and building strong relationships with participating faculty.
The role works closely with colleges, research units and campus communicators to ensure Auburn's research discoveries and impact are presented in compelling, consistent and innovative ways to audiences on campus, throughout Alabama and across the nation.
Essential Functions
* Develop and maintain Auburn's institutional research narrative aligned with the university's mission, voice and values.
* Lead editorial content, media relations, photography, videography and multimedia storytelling for research.
* Champion innovative digital storytelling strategies to strengthen Auburn's national research profile.
* Oversee media relations strategies and cultivate relationships with local, regional and national outlets.
* Plan and implement programs that enhance the capacity of faculty to communicate their research to diverse audiences, including curriculum development and faculty engagement.
* Partner with colleges, research units and campus communicators to align messaging with institutional priorities.
* Support campus communicators in storytelling, media engagement and digital strategy.
* Identify new research communication and marketing opportunities, initiatives and platforms.
* Lead regular collaboration meetings with Associate Deans of Research, campus communicators and the Office of Communications and Marketing.
* Promote key research initiatives through coordinated communication and marketing strategies.
* Provide marketing support for research events, sponsored projects and partnerships.
* Manage timelines, budgets, vendors and workflows to deliver high-quality communication and marketing projects.
* Performs other duties as assigned.
Why Work at Auburn?
* Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
* Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
* We're Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
* Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
* A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Minimum Qualifications
Minimum Qualifications
Bachelor's degree in Journalism, Communications, Marketing, Business or related field and 6 years of experience in marketing and communications services.
Substitution allowed for Experience:
Graduate degrees may be accepted in lieu of some experience.
Minimum Skills, License, and Certifications
Minimum Skills and Abilities
* Advanced knowledge in developing and executing communication campaigns in complex, mission-driven organizations.
* Demonstrated leadership in a large, complex organization with multiple stakeholders.
* Proven ability to exercise emotional intelligence, discretion, and sound judgment in managing sensitive matters and relationships.
* Strong background in shaping and maintaining institutional voice, narrative and brand messaging across digital, print and multimedia channels.
* Familiarity with emerging media, digital platforms and content trends, with the ability to incorporate them into institutional storytelling strategies.
* Excellent interpersonal, written and verbal communication skills.
* Ability to build consensus, foster collaboration and lead cross-functional teams through influence.
* Demonstrated commitment to staff development, transparency and fostering a high-performing team culture.
Minimum Technology Skills Minimum License and Certifications
None Required.
Desired Qualifications
Desired Qualifications
* Experience using analytics tools
* Adobe Creative Cloud experience
* Ability to maintain and update web content in a CMS
Posting Detail Information
Salary Range $81,510-$146,730 Job Category Research Working Hours if Non-Traditional City position is located in: Auburn State position is located: Alabama List any hazardous conditions or physical demands required by this position Posting Date 01/15/2026 Closing Date Equal Opportunity Compliance Statement
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit their website to learn more.
Special Instructions to Applicants
provide 3 references
Quick Link for Internal Postings *******************************************
Documents Needed to Apply
Required Documents
* Resume
* Cover Letter
Optional Documents
Supplemental Questions
Required fields are indicated with an asterisk (*).
* * Please tell us how you first heard about this opportunity.
(Open Ended Question)
* * Please select the answer that best describes your current employment relationship with Auburn University:
* Current full-time Auburn or AUM employee within probationary period
* Current full-time Auburn or AUM employee outside of probationary period
* Current part-time Auburn or AUM employee
* Not an Auburn or AUM employee
* * Do you have a Bachelor's degree in Journalism, Communications, Marketing, Business or related?
* Yes
* No
* * Do you have 6 years of experience in marketing and communications services OR a higher degree to use in lieu of some experience?
* Yes
* No
$38k-48k yearly est. 6d ago
Director of Sales and Marketing
The Hotel at Auburn University
Senior manager of marketing job in Auburn, AL
The Director of Sales and Marketing is responsible for the overall Sales and Marketing of the hotel; harmonizing the culture, mission, and quality standards to assure maximized potential. Supervisory Responsibilities: * Assist in recruitment of property sales and marketing staff.
* Lead and mentor a high-performing sales and marketing team, providing guidance, training, and performance management.
Duties & Responsibilities:
* Develop and Implement property sales, marketing, revenue, social media SOP's.
* Identify & implement sales automation system standard.
* Manage lead sources to ensure quality and quantity of leads.
* Oversee Marketing Fund expenditures.
* Develop Public Relations Plan as well as Sales and Marketing Plan.
* Develop Marketing Partnerships that enhance the hotel brand.
* Coordinate Hotel promotions.
* Working with Creative Services, design & print collateral.
* Establish loyalty & CRM initiatives that are integrated with the hotel.
* Develop, lead, and monitor all revenue management strategies to include group and transient strategies and forecast.
* Support the Revenue Management Team.
* Develop marketing programs that drive traffic through the reservations service.
* Identify yield management programs & practices.
* Monitor/Advise hotels on rate structures and selling strategies.
* Working with the IT creative firms to develop web page marketing for reservations.
* Develop and maintain positive relationships within the business and social communities.
* Is an active and vital member of at least one charitable or community group.
* Performs other related duties as assigned.
Required Skills & Abilities:
* Excellent verbal and written communication skills.
* Strong understanding of digital marketing, SEO, SEM, and CRM tools.
* Excellent communication, negotiation, and presentation skills.
* Ability to think strategically and execute tactically.
Education & Experience:
* Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
* 5+ years of experience in a sales and marketing role within the hospitality industry is required.
* Proven track record of achieving sales targets and driving business growth.
Physical Requirements:
* Ability to sit for extended periods while working on a computer or attending meetings.
The employee signature below indicates the employee's understanding of the requirements, essential functions, and duties of the position.
An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.
$74k-125k yearly est. 37d ago
One and Only Fitness Consulting Marketing Director
One and Only Fitness Consulting
Senior manager of marketing job in Columbus, GA
We are
One and Only Fitness Consulting
, headquartered in Columbus, GA! We implement systems to manage and operate health clubs across the southeast. We are an upbeat team and passionate about helping others grow, so we are very excited about our own growth and the need for a Marketing Director! In this position, we are looking for the following:
Create, design, and implement a yearly marketing calendar that encompasses member sales and retention;
Work with club managers to ensure the implementation of the marketing strategy;
Develop a brand strategy;
Propose and present an annual marketing budget;
Create and manage a calendar of events;
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary;
Provide tools and materials to enable the sales team to function effectively;
Manage and refine the organization's social media presence;
Report on the effectiveness of marketing campaigns;
Identify new business opportunities;
Negotiate with media agencies and secure agreements on the production of promotional materials.
Key skills
Web Design: Keep the social media presence fresh.
Strong project management: You will oversee the marketing plan and guide it to completion.
Leadership and influencing: The role of a marketing director is a creative one, so it's crucial that you present yourself as a good communicator.
Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies. Much of this analysis is done by drilling down into data around customer behavior and experiences, so you need to be up to speed on these techniques.
We look forward to meeting you! Compensation: $30,000-$60,000
$30k-60k yearly Auto-Apply 60d+ ago
Marketing and Campaign Data Analytics, Principal
Blue Cross and Blue Shield Association 4.3
Senior manager of marketing job in Gay, GA
Your Role
The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for using data to solve complex Marketing business problems. They would be leading projects end-to-end, independently presenting insights to senior leadership, and mentoring junior analysts.
$64k-83k yearly est. Auto-Apply 32d ago
Field Marketing Manager (Safelink)
Creatively Smart Marketing
Senior manager of marketing job in Columbus, GA
Creatively Smart is doing field interviews around Columbus, Georgia. Apply now to schedule an interview. Earn $300-$500 Weekly giving away Safelink phones to low income individuals We create memorable experiential marketing campaigns for our clients. In this role, you'll be responsible for hiring and managing a team of 7-20 Safelink Reps in your assigned territory. In this capacity, you will spend much of your time in the field.
We create Guerrilla Marketing campaigns that people remember-long after their initial encounter. As a Field MarketingManager, you'll be responsible for multiple lead generation campaigns and managing a team of guerilla marketing go-getters.
This position is flexible and it helps if you are familiar with the Chicagoland and surrounding suburbs. This is a Pay for Performance, commissioned based position with ample opportunities to grow.
Past management experience helpful, but we'll train the right individual.
Qualifications
-Dependable
-Outgoing
-Mobile
-Friendly
-Willing to speak to anyone with a charisma that shines through
-Productive
-Self Starter
-Fast and Capable learner (We'll teach you everything)
-Creatively Smart
Qualifications
High School diploma
Self-Starter
Creative Thinker
Additional Information
Must be Creatively Smart!
.grassroots marketing oriented
. professional
. goal oriented
. flexible hours
. organized
. great follow through
. timely with reporting
It helps if you have a large network to leverage-word of mouth is the best promotion for our clients.
$300-500 weekly 3d ago
Marketing Visual Content Manager
Heckler & Koch Defense Inc.
Senior manager of marketing job in Columbus, GA
Job Description
The Visual Content Manager works within the HK marketing team to execute creative assets used to promote the HK brand and its specific products to civilian, law enforcement, and military markets. This role operates within an in-house agency model, creating and modifying artwork that includes video, advertising, website and social media content, and printed collateral materials.
This position is in Columbus, GA, there is no opportunity for remote work.
Essential Functions:
Creates or modifies printed materials such as flyers, brochures, catalogs, manuals, etc.
Creates or modifies digital content such as ads, social posts, and website assets
Performs basic photography and videography
Performs photo editing, retouching, color correction, and compositing
Edits short-form video content for marketing and internal use
Maintains and organizes a centralized digital asset library
May create production specifications for outside vendors
Coordinates efforts of outside photographers, ad agencies, and other partners (Pre-shoot production, scripting, etc.)
Manages publication of all content. Creates and executes deployment schedules for specific campaigns, while maintaining a consistent publication cadence overall.
Knowledge, Skills, Abilities:
5-8 years' experience in a related position
Basic familiarity and comfort level with firearms.
Tech savvy graphics expert. High level expertise in Adobe Acrobat, Illustrator, InDesign, Photoshop is a must.
Working competency in Animate and Premiere along with Macromedia Flash and Apple Final Cut or similar is required.
Must be able to produce production-ready print and digital content.
Must be organized, meticulous, creative and goal oriented.
Proven track record of good communication and collaboration within a team environment.
Multi-tasking and working well under pressure.
$67k-87k yearly est. 16d ago
Strategy Advancement Director
Molina Healthcare 4.4
Senior manager of marketing job in Columbus, GA
The Strategy Advancement Director is responsible for advancing Molina's growth strategy and positioning the company for success in Medicaid, CHIP, DSNP, and Marketplace procurements. Reporting to the Vice President, Business Development, this position plays a pivotal role in the pre-RFP and procurement phases, guiding and organizing the project, ensuring deliverables are met, conducting research, tracking Business Development and/or Health Plan steps and projects, owning the governance structure for every opportunity, pulling together all the supporting team activities and pieces and connecting the dots between winning strategy and the relationships and partnerships developed by the VP, Business Development.
This role requires a deep understanding of Medicaid programs, the regulatory environment, and the unique challenges of populations (i.e. TANF, ABD, DSNP, Foster Care, and DD/IDD). The Strategy Advancement Director works collaboratively across departments, including Product Development, Business Development, and Health Plans, to ensure that strategic initiatives align with state-specific priorities and are positioned for success in competitive procurements. The Director partners with the VP Market Development to provide thought leadership and subject matter expertise, identifying trends, providing insights, and continuously innovating to strengthen Molina's market position.
**Job Duties**
+ Strategy Development & Innovation
+ Collaborate on the development of state-specific strategies aligned with state priorities, procurement objectives, and evolving Medicaid needs. Translate state regulatory requirements into actionable go-to-market strategies that are innovative and differentiate Molina in competitive procurements
+ Collaborate with Product Development, Health Plan leaders, Growth Leaders and cross-functional teams to support integration of innovative care models, operational efficiencies, and value-based care solutions tailored to the unique needs of market specific Medicaid populations, especially high-risk or vulnerable groups such as dual-eligible members, foster care, and ABD
+ Conduct market research, analyze industry trends, and monitor competitor activities to identify innovation opportunities. Propose solutions that address Medicaid ecosystem pain points and enhance Molina's value proposition
+ Use insights from market research and competitive analysis to stay informed on state Medicaid trends, regulatory changes, and market conditions, and to guide strategic adjustments and future market positioning
+ Drive the development of win themes and strategy recommendations that align with state priorities, competitive dynamics, and the latest Medicaid trends, positioning Molina as a leader in Medicaid managed care
+ Track regulatory compliance and address any operational concerns or state-specific issues identified during the pre-procurement phase. Escalate issues when necessary and work to resolve them proactively
+ Market Development and Strategy Execution
+ Collaborate on the development of pre-RFP strategy and market readiness, creating and tracking playbooks, plans, and deliverables for Molina's strategy two to three years before RFP release. Ensure alignment with organizational goals and state requirements by collaborating with Market VPs, AVPs, and stakeholders
+ Identify and engage in thought leadership opportunities by representing Molina at state and national Medicaid conferences, industry forums, and other key events that enhance Molina's brand and expertise in Medicaid care delivery
+ Stakeholder Engagement & Thought Leadership
+ Support and track the development of relationships with state agencies, legislative leaders, regulatory bodies, and community organizations to enhance Molina's reputation and strengthen partnerships that could influence procurement outcomes
+ Represent Molina in strategic discussions with external partners and internal leadership, ensuring clear communication of strategy, innovation, and value propositions
+ Collaborate with internal stakeholders to influence thought leadership materials and content that showcase Molina's innovative approaches to Medicaid, particularly in high-needs areas like DSNP, ABD, and complex populations
+ Proposal Support & Competitive Differentiation
+ Serve as an expert on the pre-procurement process for the proposal team and closely collaborate with the Proposal Director to ensure consistency between market strategy, capture strategy and proposal content. Collaborate with the Proposal Director to ensure consistency between market strategy and RFP content
+ Track and support the execution of win strategy and strategic recommendations being incorporated throughout the proposal, ensuring Molina's proposals are differentiated and align with state-specific priorities and the competitive landscape
+ Actively participate in blue, pink, and red team reviews, providing strategic feedback to ensure proposal materials effectively communicate Molina's competitive advantages and compliance with RFP requirements
+ Support orals preparation, working across matrix partners to refine materials and messaging for presentations to state agencies
+ Operational Excellence & Cross-Functional Coordination
+ Use tools (i.e. Salesforce) to document market intelligence, track engagement activities, and share insights across departments. Ensure that data-driven insights are leveraged in proposal content development and strategic planning
+ Collaborate with the Growth Strategy, Competitive Intelligence and other stakeholders to leverage the competitive intelligence repository that informs decision-making and provides a strategic edge in Medicaid procurements
+ Develop project plans and roadmaps to guide the timely execution of pre-RFP and procurement activities, ensuring effective collaboration and alignment across functional teams
+ Facilitate cross-functional coordination for market entry, retention, and development strategies, ensuring that all teams are aligned and executing efficiently
+ Supports the VP Business Development as a SME during the "warranty period" post award through implementation to the IMO and health plan leadership
+ Mentorship & Team Development
+ Mentor junior staff and interns within the Business Development teams, fostering skills in strategic thinking, market research, and pre-procurement planning
+ Participate in business development activities on an ad-hoc basis, contributing to team knowledge and providing strategic insights to senior leadership
+ 50% or more Travel required
**Job Qualifications**
**REQUIRED QUALIFICATIONS:**
+ Bachelor's degree in business, Public Policy, Healthcare Administration or a related field or equivalent combination of education and experience
+ 7 years in market strategy, business development, or healthcare consulting, specifically within Medicaid managed care or equivalent related field
+ Proven experience in pre-RFP strategy development, with a strong understanding of Medicaid programs, including TANF, ABD, DSNP, and CHIP populations
+ Demonstrated ability to drive innovative solutions in the Medicaid space, leveraging market research and industry trends to inform strategic decisions
+ Experience with Salesforce or similar tools to track market insights, engagement activities, and manage data
+ Strong experience in stakeholder engagement, particularly with state Medicaid agencies, regulatory bodies, and community-based organizations
+ Advanced proficiency in Microsoft Office tools (Excel, PowerPoint, Word), including for strategy development, data analysis, and presentation creation
**PREFERRED QUALIFICATIONS:**
+ Master's degree (MBA, MPH, MPA) in business, public policy, or healthcare administration
+ 7+ years in business development and Medicaid procurements, particularly with complex populations (e.g., DD/IDD, Foster Care, Dual-Eligible Members)
+ Experience with Salesforce or similar tools to track market insights, engagement activities, and manage data
+ Conference management experience and participation in industry forums
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V
Pay Range: $107,028 - $208,705 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
$107k-208.7k yearly 8d ago
Director of Sales and Marketing
The Hotel at Auburn University
Senior manager of marketing job in Auburn, AL
Job Description
The Director of Sales and Marketing is responsible for the overall Sales and Marketing of the hotel; harmonizing the culture, mission, and quality standards to assure maximized potential.
Supervisory Responsibilities:
Assist in recruitment of property sales and marketing staff.
Lead and mentor a high-performing sales and marketing team, providing guidance, training, and performance management.
Duties & Responsibilities:
Develop and Implement property sales, marketing, revenue, social media SOP's.
Identify & implement sales automation system standard.
Manage lead sources to ensure quality and quantity of leads.
Oversee Marketing Fund expenditures.
Develop Public Relations Plan as well as Sales and Marketing Plan.
Develop Marketing Partnerships that enhance the hotel brand.
Coordinate Hotel promotions.
Working with Creative Services, design & print collateral.
Establish loyalty & CRM initiatives that are integrated with the hotel.
Develop, lead, and monitor all revenue management strategies to include group and transient strategies and forecast.
Support the Revenue Management Team.
Develop marketing programs that drive traffic through the reservations service.
Identify yield management programs & practices.
Monitor/Advise hotels on rate structures and selling strategies.
Working with the IT creative firms to develop web page marketing for reservations.
Develop and maintain positive relationships within the business and social communities.
Is an active and vital member of at least one charitable or community group.
Performs other related duties as assigned.
Required Skills & Abilities:
Excellent verbal and written communication skills.
Strong understanding of digital marketing, SEO, SEM, and CRM tools.
Excellent communication, negotiation, and presentation skills.
Ability to think strategically and execute tactically.
Education & Experience:
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
5+ years of experience in a sales and marketing role within the hospitality industry is required.
Proven track record of achieving sales targets and driving business growth.
Physical Requirements:
Ability to sit for extended periods while working on a computer or attending meetings.
The employee signature below indicates the employee's understanding of the requirements, essential functions, and duties of the position.
An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.
$74k-125k yearly est. 5d ago
Field Marketing Manager (Safelink)
Creatively Smart Marketing
Senior manager of marketing job in Columbus, GA
We think outside the box and reach crowds through powerful, grassroots marketing campaigns. Be Authentic. Be Creatively Smart.
Job Description
Creatively Smart is doing field interviews around Columbus, Georgia. Apply now to schedule an interview.
Earn $300-$500 Weekly giving away Safelink phones to low income individuals
We create memorable experiential marketing campaigns for our clients. In this role, you'll be responsible for hiring and managing a team of 7-20 Safelink Reps in your assigned territory. In this capacity, you will spend much of your time in the field.
We create Guerrilla Marketing campaigns that people remember-long after their initial encounter. As a Field MarketingManager, you'll be responsible for multiple lead generation campaigns and managing a team of guerilla marketing go-getters.
This position is flexible and it helps if you are familiar with the Chicagoland and surrounding suburbs. This is a Pay for Performance, commissioned based position with ample opportunities to grow.
Past management experience helpful, but we'll train the right individual.
Qualifications
-Dependable
-Outgoing
-Mobile
-Friendly
-Willing to speak to anyone with a charisma that shines through
-Productive
-Self Starter
-Fast and Capable learner (We'll teach you everything)
-Creatively Smart
Qualifications
High School diploma
Self-Starter
Creative Thinker
Additional Information
Must be Creatively Smart!
.grassroots marketing oriented
. professional
. goal oriented
. flexible hours
. organized
. great follow through
. timely with reporting
It helps if you have a large network to leverage-word of mouth is the best promotion for our clients.
How much does a senior manager of marketing earn in Columbus, GA?
The average senior manager of marketing in Columbus, GA earns between $86,000 and $140,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Columbus, GA