Marketing Manager: Private Capital RFP and Investment Communications Manager
Senior manager of marketing job in Stamford, CT
The Opportunity Mesirow is an independent, employee-owned financial services firm founded in 1937. Headquartered in Chicago with offices around the world, we serve clients through a personal, custom approach to reaching financial goals and acting as a force for social good. With capabilities spanning Private Capital & Currency, Capital Markets & Investment Banking, and Advisory Services, we invest in what matters: our clients, our communities and our culture. Mesirow has frequently been named one of the Best Places to Work by Crain's Chicago Business and is a Barron's Top 100 RIA Firm.
Mesirow Integrated Marketing and Communications (IMC) oversees the Mesirow brand, creating a unified, seamless experience for key stakeholders, from clients and prospects to the media and the people of Mesirow. The team integrates marketing activity across mixes of tactics, channels, and media channels, ensuring consistent, client-centric messaging and shaping go-to-market strategy for our core businesses in Private Capital & Currency, Capital Markets & Investment Banking, and Advisory Services.
Position overview
We are seeking an experienced RFP and Investment Communications Manager to oversee our firm's RFP process and lead the development of investment content supporting institutional business development initiatives across our private capital platform.
This role requires exceptional writing and editing skills, high financial services acumen, strong process management capabilities, and the ability to build trust with senior investment professionals. The individual will partner closely with the Alternative Credit, Institutional Real Estate Direct, Capital Formation, Marketing, Compliance, and Corporate Services teams to support growth, strengthen brand positioning, and deliver client-focused, high-quality communications.
The role reports to the Global Head of Mesirow Capital Formation and Currency Solutions with strategic alignment to senior marketing leaders and Private Capital leadership.
Time allocation in this hybrid role will fluctuate. However, RFPs, RFIs and DDQs will take precedence due to their deadline-driven and business critical nature.
Key responsibilities
RFP, DDQ, and Client Questionnaire Management
* Lead the creation, coordination, and delivery of RFPs, DDQs, RFIs, and consultant database updates for Alternative Credit and Institutional Real Estate Direct.
* Gain in-depth knowledge of each investment team's philosophy, process, and differentiators to ensure accurate, compelling, and competitive positioning.
* Serve as a subject matter expert and steward of RFPIO, ensuring libraries are continuously updated, responses are high-quality, and workflows are efficient.
* Train stakeholders and champion adoption of RFPIO, our enterprise RFP workflow platform; RFP process improvements; automation; and use of AI as appropriate.
Strategic Marketing & Content Development
* Partner with subject matter experts to create investment content and thought leadership pieces for institutional audiences. This may include white papers, briefs, commentary, video etc.
* Develop, manage, and execute a holistic editorial calendar in partnership with Marketing colleagues, aligning with firmwide themes, market opportunities, and brand strategy.
* Ensure strategic alignment of all content with Mesirow's brand story and organizational goals.
* Collaborate with Client Experience Marketers to produce and refine product and service collateral, including fact sheets, pitchbooks, and commentary.
* Track key engagement metrics to inform continuous improvement and reporting.
Requirements
* Four-year degree, CFA and/or CAIA designation are a plus
* 7+ years of experience in marketing/communications; asset management industry experience required
* Proficiency using RFP management tools (ideally RFPIO) to efficiently coordinate responses, manage content, and support business development initiatives.
* Strong written and verbal skills
* Ability to effectively communicate, internally and externally
* Strong attention to detail
* Client-focused, solutions-oriented, teamwork-focused, driven, self-motivated
* Ability to manage multiple priorities and perform effectively in a deadline-driven environment.
* Strong sense of accountability
* Dependable, positive attitude, innovative, team player and flexible
In accordance with the Illinois Pay Transparency Law, the anticipated hiring base salary for the role will be between $95,000 and $115,000 per year. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, also provides the opportunity for a performance based bonus and the Mesirow benefit program.
EOE
Senior Marketing Manager
Senior manager of marketing job in Montvale, NJ
Seeking a Senior Marketing Manager of Food and Beverage for an F & E business in Montvale New Jersey.
The Snr. Marketing Manager will drive strategic marketing and innovation initiatives for food and beverages for a Flavors and Encapsulates (F&E) business. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward. The individual must combine proven experience in B2B and internal innovation processes, with a strong understanding of the food and beverage marketplace.
The individual will be responsible for the execution of growth projects for the F&E brands, including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team, including sales, business development and R&D. This position requires a deep understanding of customers & markets, key market trends, marketing strategy development, value proposition development, new ingredient launches, along with strong communication & people skills.
ESSENTIAL FUNCTIONS:
Growth Strategy Execution:
Lead and manage strategic cross-brand portfolio Initiatives, ensuring alignment with the division's business goals and driving sustained growth.
Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
Collaborate with market analytics team to understand customer needs, preferences, and trends within the markets we serve.
Build and execute PR campaigns for both domestic and international strategic initiatives
Oversee branding, advertising, digital marketing, and public relations campaigns to enhance brand equity and market presence.
Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media, webinars, whitepapers.
Develop tools, training, and resources for the sales team to effectively communicate product benefits and close deals.
Provide marketing support for international distributor network
Innovation Pipeline Management:
Serve as innovation commercial lead for key projects, driving initiatives forward through stage-gates, owning deliverables, and accelerating projects to launch stage
Drive ideation by identifying and initiating opportunities for the business aligned to customer insights.
Monitor industry reports, trade publications, and trend analyses to identify emerging demands, such as clean-label ingredients, plant-based alternatives, or functional foods.
Engage with customers, food scientists, and industry experts to gather qualitative insights.
Use data analytics to identify shifts in preferences (e.g., reduced sugar, allergen-free, or regional flavor trends).
Brand & Portfolio Management:
Work with the Director of Strategic Marketing & Business Development and the HNH MarCom team to deliver impactful and well communicated positioning of the F&E portfolio.
Develop compelling, differentiated value propositions across the entire portfolio and drive portfolio positioning efforts, including campaign logic, push topics, value proposition development, and gap analysis for the F&E portfolio.
REQUIREMENTS:
7-10 years of marketing experience in B2B food and beverage ingredients industry.
Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
Bachelor's degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
Strong innovative mindset with proven track record of successfully launching premium, value-based ingredients
Understanding and successful application of how to enable teams across a matrix organization
Decisive planning and execution skills while maintaining good judgement in a fast-paced environment
Uncompromising attitude towards the values of the company and safety at workplace
Strong analytical skills, experience with metrics, KPI's, CRM and web analytics
Key Leadership Competencies:
Apply today, roles like this rarely wait!
Community Outreach Marketing Manager
Senior manager of marketing job in Westport, CT
The Community Outreach & Marketing Manager is an Outreach/Sales Position, which is responsible for promoting our non-medical, in-home care services for seniors and generating new referrals for Assisted Living Services, Inc. as well as our affiliated companies by building and maintaining relationships with company resources in all service areas (nursing homes, rehabilitation centers, assisted living facilities, hospitals, adult daycare, hospice, elder law attorneys, geriatric care managers, etc.). You will support business development by participating in community marketing activities and working to establish strong relationships with new and existing referral sources.
Reports to: Director of Sales & Marketing
Salary Range: $70,000 - $120,000+ (This includes starting base salary plus potential sales commission bonus')
Hours of Work: Full-time Salaried position. Overtime exempt. Minimum of 40 hours / week.
Outreach/Sales Position Duties:
Establish and nurture professional relationships with the key staff at each of our community facilities, senior care professionals and other senior support referral sources.
Responsible for acquiring and managing key facility accounts to secure referral clients.
Meet with facility contacts regularly to discuss their priorities and how we can assist them.
Participate in all senior care and other networking events at these facilities and in our community to represent and promote our services. This will require attending evening and weekend events.
Respond immediately to all service inquiries from facilities and senior care professionals.
Maintain ongoing communication and a consistent follow-up with all the facilities and senior care professionals regarding potential clients and families who have yet to commit to service.
Work closely with other team members to coordinate and ensure that the facility and referral client's care is fully compliant with their Services Agreement.
Maintain ongoing communication with the facilities and senior care professionals about each referral client and with our staff responsible for that client.
Consult with Director of Marketing on any quality assurance concerns as required.
Maintain open and effective communication with clients, family members, facility contacts, business owner, colleagues, and caregivers.
Become familiar with resources to assist clients, families, caregivers, and office staff about available resources available to assist seniors in our community.
Hold educational events for clients, families, caregivers, and office staff about available resources available to assist seniors in our community.
Speak with potential clients and consult with them on our homecare service offerings.
Participate in relevant office meetings.
Seek testimonials and encourage online and written reviews from clients/families.
Provide weekly updates of activities to Director of Marketing.
Regularly attend daytime and evening marketing and networking events to enhance the visibility of our agency in the community and generate new relationships and business opportunities.
Trade Shows and Conferences: This position requires attending and assisting with all trade shows and conferences that are agreed upon by the marketing team.
Assist with marketing strategies, budgeting, and event planning by developing various elements essential for the growth of Assisted Living Services, Inc and affiliated companies.
Contribute to company social media, web-based platforms, and email marketing communications to promote the brand and generate potential leads.
Develop and distribute the agency's quarterly newsletter.
Assist in the completion of special projects as assigned by Director.
Previous experience in Outside Sales/Account Executive.
Position KPI's:
In - Services/Lunch & Learn Meetings: It should be a goal to have at least (4) In-Services per month (1 per week) in different locations.
Networking Events/Trade Shows/Conferences: There are always networking events, trade shows, and conferences throughout the State. The goal is to attend at least 2 per month.
New Client Acquisitions (From Partner Referrals): The goal is 3 new private pay clients per month from Partner Referrals.
New Client Acquisitions (Total): The goal is 4 new private pay clients per month (1 per week).
* KPI's can be added/changed/deleted from time to time depending on the needs of the company.
Auto-ApplyGlobal Senior Product Manager
Senior manager of marketing job in New Haven, CT
Quanex is looking for a Global Senior Product Manager to join our team located in New Haven, Connecticut. The Global Senior Product Manager will lead the Access Solutions portfolio across North America, EMEA, and APAC. This role owns the product vision, strategy, and lifecycle management, ensuring that our solutions deliver profitable growth, align with evolving building codes, safety standards, and sustainability requirements, and anticipate future customer needs. Acting as the global portfolio owner, the Senior Product Manager will set the direction for new product development, lead global go-to-market strategies, and drive product adoption in collaboration with regional teams. This position requires a blend of technical knowledge, commercial acumen, and cross-cultural leadership, with direct accountability for portfolio profitability and global market success.
We Offer You!
* Competitive Salary and bonus potential
* 401K with 5% company match, yours to keep after 2 years
* 15% immediate return if you participate in the company's ESPP
* Medical, Dental & Vision Plans
* Employer paid disability plans and life insurance
* Paid Time Off & Holidays
* Various Work Schedules
* Tuition support for degree and continuous education
* Employee Resource Groups focused on employee empowerment
What's attractive about the Global Senior Product Manager - Access Solutions?
* Own portfolio-level P&L contribution, including revenue, gross margin, and ROI targets
* Manage the full product lifecycle from ideation to retirement
* Collaborative and Team-Oriented environment
What Success Looks Like:
* Define and communicate a compelling global product strategy aligned with company objectives
* Conduct market research, competitive analysis, and segmentation to identify opportunities and risks
* Lead Voice of Customer (VOC) programs to ensure customer needs drive product innovation
* Monitor emerging industry trends, substitute technologies, and construction standards
* Develop and maintain multi-year product roadmaps, prioritizing initiatives based on impact and feasibility
* Drive new product development (NPD), ensuring products are innovative, scalable, and compliant with global regulations
* Integrate sustainability and ESG considerations into portfolio decisions
* Lead global product launches, coordinating with regional marketing, sales, and operations
* Define global pricing, positioning, and messaging strategies to maximize adoption
* Provide tools, training, and collateral to regional sales and marketing teams
* Ensure compliance with fire safety, accessibility, and environmental regulations across markets
* Partner with engineering and operations to secure certifications (e.g., UL, CE, ISO)
* Act as a matrix leader for cross-regional product managers and cross-functional project teams
* Collaborate with engineering, design, operations, supply chain, and finance to deliver products on time and on budget
* Champion a data-driven culture, using BI and PLM tools to guide decisions
* Define and track KPIs including revenue growth, margin expansion, product adoption, and customer satisfaction
* Lead continuous improvement initiatives across product, process, and operations
Your Credentials:
* Bachelor's degree in Business, Engineering, Marketing, or related field; MBA or advanced degree preferred
* 10+ years of product management experience, ideally within building products, access solutions, or safety/security technologies
* Proven success in launching and scaling global product portfolios
* Demonstrated ownership of P&L and portfolio profitability
* Strong exposure to operations, supply chain, and regulatory compliance
* Proficiency with Agile product management, PLM systems, and BI/CRM tools (e.g., Jira, Aha!, Salesforce, Power BI)
* Strong financial literacy, including P&L management and business case development
* Exceptional strategic thinking, communication, and cross-cultural leadership
* Strong negotiation and influencing skills across global stakeholders
* Ability to thrive in a matrix, fast-paced, and international environment
* Knowledge of building codes, fire safety, and sustainability standards (LEED, BREEAM, ISO 14001)
* Multilingual or significant cross-cultural experience
* Experience in driving digital product adoption and integrating IoT/smart technologies into traditional access solutions
* Ability to travel up to 40% globally
The salary range for this position is $127,000 to $155,000 with bonus potential.
About Quanex, A Part of Something Bigger
Quanex (NYSE: NX) is a global, publicly traded manufacturing company primarily serving OEMs in the fenestration, cabinetry, solar, refrigeration and outdoor products markets. We are A Part of Something Bigger by improving the performance and aesthetics of end products through continuous innovation, helping customers achieve greater production efficiencies, dedication to giving back to communities where we operate, producing shareholder value and helping our employees learn, grow, and thrive. Learn more at Quanex.com.
#LI-LG1
#QHP1
VP/Client Lead, Shopper Marketing
Senior manager of marketing job in Danbury, CT
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at ****************************
Overview
Mars United is seeking a dynamic Vice President, Client Leadership to lead integrated omnicommerce and shopper marketing campaigns for our high-profile CPG account!
In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account. Working directly with the client as well as in partnership with cross-functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded.
PLEASE NOTE: This is a hybrid role based out of our Stamford, Connecticut office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity.
Responsibilities
* Client Leadership
* Serve as the primary point of contact between clients and Mars United Commerce.
* Forge and maintain trust-based relationships with senior clients to secure long-term partnerships.
* Business Planning
* Build and deliver annual scopes of work and oversee the completion of contracted deliverables.
* Negotiate contracts and fee arrangements as required.
* Strategic Planning
* Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results.
* Team Management
* Lead and mentor a team of account managers/directors, fostering a collaborative, high-performance culture.
* Project Oversight
* Ensure work is delivered on time, within budget, and to the highest quality standards.
* Ensure the company product includes future-forward thinking anchored in business strategy and insights.
* Financial Management
* Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency.
* Business Development
* Identify and pursue new business opportunities, contributing to the company's growth and success.
* Market Insights
* Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions.
Qualifications
* Bachelor's degree in advertising, marketing, or related field required; Master's degree preferred. Equivalent experience may be substituted.
* 12+ years of prior advertising agency experience managing large, complex accounts and client relationships.
* Prior experience supporting shopper and retail marketing campaigns for home care, health & beauty, or similar CPG brands is required.
* Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
* Prior experience and understanding of key Retail Media Networks and third-party Commerce Media partners.
* Highly collaborative approach to teamwork and problem-solving.
* Dynamic personality able to effectively engage and influence a variety of audiences, including senior client leaders.
* A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
* Natural dissatisfaction with the status quo with a constant desire to think of ways to improve and grow the business.
* Sound decision-making ability rooted in agency, client, and industry knowledge.
* A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
* Strong business acumen with a constant eye toward growth.
* Prior direct P&L experience.
* Prior experience directly managing teams of 5 or more individuals.
* Highly strategic with exceptional conceptual thinking skills.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
* Paid Family Care for parents and caregivers for 12 weeks or more
* Monetary assistance and support for Adoption, Surrogacy and Fertility
* Monetary assistance and support for pet adoption
* Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
* Tuition Assistance
* Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
* Matching Gifts programs
* Flexible working arrangements
* 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
* Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Mars United is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact *****************************.
Compensation Range: $146,490- 230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 1, 2025.
All your information will be kept confidential according to EEO guidelines.
Marketing Manager
Senior manager of marketing job in Stamford, CT
Job Description
The Marketing Manager is responsible for overseeing all marketing activities across OneWall Communities' portfolio of approximately 7,500 multifamily units across multiple markets. This position serves as the central marketing resource for the organization, providing strategic direction, analytical insights, and hands-on support to property teams while maintaining corporate marketing standards and brand integrity. The Marketing Manager will leverage data analytics to optimize traffic generation, improve conversion rates, and drive occupancy across the portfolio while supporting the company's growth as a third-party property management platform.
Essential Duties and Responsibilities:
Portfolio Marketing Oversight
Develop and implement comprehensive marketing strategies across all OneWall Communities properties to maximize occupancy and rental revenue
Oversee marketing performance for approximately 7,500 units across multiple markets, ensuring consistent execution of marketing initiatives at the property level
Establish and monitor key performance indicators (KPIs) for each property including website traffic, lead generation, conversion rates, and cost per lease
Conduct regular property visits to assess marketing execution, train on-site teams, and identify opportunities for improvement
Partner with Regional Property Managers and property teams to align marketing strategies with leasing goals and market conditions
Data Analytics & Performance Management
Analyze marketing data from Internet Listing Services (ILS) platforms including Apartments.com, Rent.com, Zillow, and other lead sources to optimize advertising spend and placement
Monitor and report on website analytics, traffic sources, user behavior, and conversion funnels using Google Analytics and property management software
Review competitive market data and pricing strategies to ensure optimal positioning for each property
Provide regular performance reports to executive leadership with actionable recommendations for improvement
Track marketing budgets across the portfolio and ensure efficient allocation of resources based on performance metrics
Evaluate ROI on all marketing channels and make data-driven recommendations for budget adjustments
Digital Marketing & Lead Generation
Manage and optimize the company's digital presence including websites, SEO/SEM strategies, and paid advertising campaigns
Oversee Internet Listing Service (ILS) strategies, including content optimization, photo quality, and ad placement to maximize lead generation
Implement and manage marketing automation tools, CRM systems, and lead management processes to improve conversion rates
Develop and execute social media strategies that drive engagement and generate qualified leads
Monitor online reputation across all properties and implement reputation management strategies including review response protocols
Corporate Marketing Support
Serve as the primary marketing resource for property teams, providing guidance, training, and support on marketing best practices
Develop marketing collateral, templates, and resources that can be utilized across the portfolio while maintaining brand standards
Coordinate with third-party vendors, agencies, and service providers to ensure quality and cost-effectiveness
Manage the onboarding and rebranding of newly acquired or third-party managed communities
Support business development efforts with marketing materials, presentations, and case studies for prospective third-party management clients
Brand Management & Communications
Maintain and protect the OneWall Communities brand standards across all properties and marketing channels
Create and distribute corporate communications, investor updates, and internal newsletters as needed
Develop and implement resident retention marketing programs and initiatives
Oversee the design and functionality of company and property websites, ensuring optimal user experience
Manage marketing asset libraries, photography, and creative resources for the portfolio
Strategic Initiatives
Identify market trends, competitive threats, and opportunities for differentiation across OneWall's markets
Recommend and implement new marketing technologies, platforms, or strategies to improve performance
Support the company's expansion into new markets including market research and go-to-market strategies
Collaborate with executive leadership on strategic planning and growth initiatives
Stay current on multifamily industry trends, best practices, and emerging marketing technologies
Complete OneWall University courses by the required deadline
Performs other related duties as assigned
Competencies:
Analytical Thinking - Gathers and analyzes data effectively; Identifies trends and patterns; Translates data into actionable insights; Makes evidence-based recommendations; Demonstrates strong quantitative reasoning skills
Adaptability - Accepts criticism and feedback; Adapts to changes in the work environment; Changes approach or method to best fit the situation; Manages competing demands across multiple properties and markets
Attendance & Punctuality - Arrives at meetings and appointments on time; Begins working on time; Ensures work responsibilities are covered when absent; Keeps absences within guidelines; Schedules time off in advance
Communications - Exhibits good listening and comprehension; Expresses ideas and thoughts verbally and in writing; Keeps others adequately informed; Selects and uses appropriate communication methods; Presents complex information clearly to diverse audiences
Customer Service - Displays courtesy and sensitivity; Manages difficult or emotional situations; Meets commitments; Responds promptly to internal and external customer needs; Supports property teams effectively
Initiative - Takes independent action; Seeks out opportunities for improvement; Volunteers for additional responsibilities; Identifies problems and proposes solutions proactively
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Includes appropriate people in decision making process; Makes timely decisions; Supports and explains reasoning for decisions
Leadership - Inspires and motivates property teams; Provides clear direction and expectations; Shares expertise and mentors others; Holds self and others accountable; Builds strong cross-functional relationships
Planning & Organization - Integrates changes smoothly; Plans for additional resources; Prioritizes and plans work activities across multiple properties; Sets goals and objectives; Uses time efficiently; Works in an organized manner; Manages multiple projects simultaneously
Problem Solving - Develops alternative solutions; Gathers and analyzes information skillfully; Identifies problems in a timely manner; Resolves problems in early stages; Works well in group problem solving situations
Quality - Fosters quality focus in others; Improves processes; Measures key outcomes; Sets clear quality requirements; Solicits and applies feedback from property teams
Technical Proficiency - Demonstrates expertise in marketing technologies and platforms; Learns new systems quickly; Applies technical knowledge to solve business problems
Supervisory Responsibilities:
This position may supervise marketing coordinators, graphic designers, or other marketing support staff as the department grows. Currently no direct reports.
Education and Experience Requirements:
Bachelor's degree in Marketing, Business Administration, Communications, or related field required. Minimum of 3-5 years of marketing experience, preferably in multifamily property management, real estate, or hospitality industries. Demonstrated experience with digital marketing, data analytics, and performance optimization required. Experience managing marketing across multiple locations or properties strongly preferred.
Certificates and Licenses:
Certified Apartment Marketing Professional (CAMP) designation preferred but not required.
Knowledge, Skill and Ability Requirements:
Language Skills:
Ability to read, analyze, and interpret marketing data, analytics reports, competitive analyses, and market research. Ability to write clear, compelling marketing copy, strategic plans, performance reports, and executive presentations. Ability to effectively present information and respond to questions from property teams, executive leadership, and external partners.
Mathematical Skills:
Ability to calculate and analyze marketing metrics including conversion rates, cost per lead, ROI, market share, and other key performance indicators. Ability to create and manage budgets. Strong proficiency with Excel including formulas, pivot tables, and data visualization.
Reasoning Ability:
Ability to solve practical problems and deal with a variety of variables across multiple properties and markets. Ability to interpret data and translate insights into actionable strategies. Ability to think strategically while also executing tactically.
Computer Skills:
Required: Advanced proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook). Experience with Google Analytics or similar web analytics platforms. Familiarity with property management software and CRM systems. Experience with Internet Listing Services (Apartments.com, Rent.com, etc.).
Preferred: Experience with marketing automation platforms, Adobe Creative Suite, content management systems, social media management tools, SEO/SEM platforms, and project management software.
Special Requirements:
Travel:
25-30% travel expected, primarily within Maryland, Pennsylvania, Texas, Georgia, and Florida markets for property visits, market tours, and team meetings. Some overnight travel required.
Physical Demands:
While performing the duties of this job, the employee is regularly required to sit and use a computer for extended periods. The employee must be able to communicate effectively via phone and video conference. The employee is occasionally required to stand, walk, and travel to property sites which may include climbing stairs, walking properties, and touring apartment units. The employee must occasionally lift and/or move up to 25 pounds.
Work Environment:
The work environment is primarily a corporate office setting with moderate noise levels. However, regular property visits will require working in various property environments including construction sites, vacant units, and outdoor property grounds. The employee must be comfortable working independently and managing their own schedule while also collaborating with remote teams.
Manager, Shopper Marketing - Wholesale
Senior manager of marketing job in Stamford, CT
At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands-including Curaleaf, Select, and Grassroots-offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our
Rooted in Good
initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Manager, Shopper Marketing -Wholesale
Location: Stamford, CT
Travel Requirements: 40%-60% of the time
Job Type: Full Time | Exempt
About the Role:
Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.
What You'll Do:
Leads with a “Channel-First” Mindset
Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers-ensuring clarity and recall across channels and regions.
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels.
Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.
Proactive Communicator (Oral & Written)
Communicates clearly across diverse audiences-internal teams, external stakeholders, and wholesale partners.
Maintains tight alignment between brand, field sales, and in-store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
Analytically Savvy
Uses data and consumer insights to guide decision-making
Evaluates trade program performance and identifies growth opportunities with actionable strategies.
Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity.
Brings wholesale partners along the journey-communicating progress, timelines, and field feedback with transparency and urgency.
What You'll Bring:
Bachelor's degree in Marketing, Business Administration, or a related field.
4-6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
Demonstrated ability to manage and own project budgets
Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
Skilled in creating impactful sales and marketing materials for field teams and wholesale partners
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
Experience leading store activation and product education initiatives
Effective management of third-party agencies, with a focus on executional partners
Even Better If:
MBA or advanced degree
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
Route/key sales responsibility or store merchandising background
Curaleaf Pay Transparency
$100,000 - $110,000 USD
What We Offer:
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
Lead and Inspire.
Commit to Win.
ONE Curaleaf.
Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.
Auto-ApplyMarketing Manager
Senior manager of marketing job in Wallingford, CT
The Marketing Manager leads the development, and execution of integrated marketing initiatives across all channels. This role is responsible for aligning digital strategy with CRM and data insights to drive targeted, measurable engagement and campaign performance. This role offers a broad leadership scope, with a focus on the digital marketing experience. The Marketing Manager works closely as a strategic and operational partner to the Director of Marketing, to manage the day-to-day optimization and execution of marketing initiatives.
This role requires strong digital and data acumen, with the ability to operate across multiple functions. This position blends strategic leadership with hands-on execution to build, manage, and optimize digital channels and marketing campaigns that drive business growth. This can include data driven digital targeting to campaign execution and content development to performance analysis. The Marketing Manager will play a key role in ensuring marketing efforts are cohesive, timely, and aligned with business goals across all integrated bank channels. Supports lines of business partners to ideate and execute for their business needs and is a visible organizational contributor.
Key Responsibilities:
Develop and manage omnichannel marketing campaigns that deliver consistent brand experiences across all digital mediums such as, social, email, web, and in-branch channels.
Leverage CRM data and analytics to inform audience segmentation, campaign personalization, and performance measurement.
Collaborate with internal line of business stakeholders and external partners to plan and execute marketing strategies that support brand growth, product adoption, and client engagement.
Oversee creative development and ensure cohesive execution of messaging, visual identity, and tone across all client experiences.
Work cross-functionally with Data, Technology, and Client Experience teams to elevate digital experiences that strengthen lead nurturing and retention.
Monitor SEO and digital marketing KPIs, analyze campaign performance, and apply insights to enhance search visibility, optimize engagement, and guide future strategies.
Manage project timelines, budgets, and resources to ensure high-quality delivery across marketing programs.
Act as a point person for overseeing marketing channels for ongoing adherence to regulatory compliance, brand and information security guidelines.
DAY-TO-DAY DUTIES:
Lead continuous improvement of the bank's digital ecosystem - including website performance, SEO/SEM, social platforms, and digital advertising content - to enhance visibility and engagement.
Cross-collaborate with internal partners and agencies to execute and deliver creative, campaigns and media as needed.
Align digital strategy with CRM data and analytics to deliver targeted campaigns that deepen client relationships and drive acquisition; oversee Marketing Automation Platform (such as Zoho or Hubspot) content, journeys and strategy.
Develop success measures (e.g., KPIs and ROI) and analyze the efficacy of digital media and campaigns based on plan goals and business objectives.
Support traditional and event marketing, and perform other duties as requested.
Partner with creative, product, and compliance teams to maintain a unified brand voice across digital, traditional, and event marketing.
Functions Supervised: Digital Marketing & Content
Positions Supervised: Paid Media Specialist and Content Specialist
Skills & Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Business, or related field required; advanced degree a plus.
5+ years of progressive marketing experience with demonstrated success in digital, CRM-integrated, or omnichannel campaign management.
Experience in financial services, retail banking, or another regulated industry preferred.
Technical & Analytical Skills
Proficiency with digital marketing platforms, analytics tools (e.g., Google Analytics, Looker Studio, Meta Business Suite), and CRM or marketing automation systems (e.g., Zoho, HubSpot, Jack Henry, etc.).
Strong understanding of SEO/SEM, paid media, email marketing, and social media best practices.
Ability to interpret campaign data and translate insights into actionable strategies and measurable outcomes.
Leadership & Collaboration
Demonstrated ability to lead and mentor team members, manage cross-functional initiatives, and oversee external agency/vendor relationships.
Strong project management skills with proven ability to handle multiple priorities, deadlines, and stakeholders.
Excellent written and verbal communication skills; able to adapt voice and tone to brand and audience needs.
Creative & Strategic Thinking
Innovative mindset with the ability to connect creative ideas to data-driven performance.
Skilled in maintaining brand consistency across multiple platforms and touchpoints.
Comfortable balancing strategic oversight with hands-on campaign execution.
Physical requirements: Ability to lift up to 35 pounds required.
LEADERSHIP PHILOSOPHY:
Empower & Support: Prioritize employees' growth by providing resources, mentorship, and opportunities for success.
Lead with Integrity: Foster a culture of trust, transparency, and ethical decision-making.
Encourage Collaboration: Fostering an environment that leverages collaboration, innovation, and accountability to achieve strategic goals
Digital Literacy:
The ability to use data, information, and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills
Information, data, and content
Teaching learning and self-development
Communication, collaboration, and participation
Digital identity, safety, and security
Technical proficiency with all bank products
Awareness and interest in new technology
Creation, innovation, and research
*Compensation: Compensation is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Ascend Bank is an equal opportunity employer and offers equal opportunity to all applicants for all positions without regard to race, color, religion, national origin, age, disability, and veteran status.
Applicants requiring reasonable accommodation in the application process should notify Human Resources.
Ascend Bank participates in E-Verify.
EOE/AA/M/F/D/V
Auto-ApplyVP/Client Lead, Shopper Marketing
Senior manager of marketing job in Danbury, CT
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at ****************************
Overview
Mars United is seeking a dynamic Vice President, Client Leadership to lead integrated omnicommerce and shopper marketing campaigns for our high-profile CPG account!
In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account. Working directly with the client as well as in partnership with cross-functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded.
PLEASE NOTE: This is a hybrid role based out of our Stamford, Connecticut office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity.
Responsibilities
* Client Leadership
* Serve as the primary point of contact between clients and Mars United Commerce.
* Forge and maintain trust-based relationships with senior clients to secure long-term partnerships.
* Business Planning
* Build and deliver annual scopes of work and oversee the completion of contracted deliverables.
* Negotiate contracts and fee arrangements as required.
* Strategic Planning
* Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results.
* Team Management
* Lead and mentor a team of account managers/directors, fostering a collaborative, high-performance culture.
* Project Oversight
* Ensure work is delivered on time, within budget, and to the highest quality standards.
* Ensure the company product includes future-forward thinking anchored in business strategy and insights.
* Financial Management
* Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency.
* Business Development
* Identify and pursue new business opportunities, contributing to the company's growth and success.
* Market Insights
* Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions.
Qualifications
* Bachelor's degree in advertising, marketing, or related field required; Master's degree preferred. Equivalent experience may be substituted.
* 12+ years of prior advertising agency experience managing large, complex accounts and client relationships.
* Prior experience supporting shopper and retail marketing campaigns for home care, health & beauty, or similar CPG brands is required.
* Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
* Prior experience and understanding of key Retail Media Networks and third-party Commerce Media partners.
* Highly collaborative approach to teamwork and problem-solving.
* Dynamic personality able to effectively engage and influence a variety of audiences, including senior client leaders.
* A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
* Natural dissatisfaction with the status quo with a constant desire to think of ways to improve and grow the business.
* Sound decision-making ability rooted in agency, client, and industry knowledge.
* A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
* Strong business acumen with a constant eye toward growth.
* Prior direct P&L experience.
* Prior experience directly managing teams of 5 or more individuals.
* Highly strategic with exceptional conceptual thinking skills.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
* Paid Family Care for parents and caregivers for 12 weeks or more
* Monetary assistance and support for Adoption, Surrogacy and Fertility
* Monetary assistance and support for pet adoption
* Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
* Tuition Assistance
* Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
* Matching Gifts programs
* Flexible working arrangements
* 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
* Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Mars United is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact *****************************.
Compensation Range: $146,490- 230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 1, 2025.
All your information will be kept confidential according to EEO guidelines.
Auto-ApplyStrategist, Revenue and Growth Finance
Senior manager of marketing job in Stamford, CT
**Our Mission** As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*Comscore, Total Visits, March 2025)
**Day to Day**
We're looking for a Strategist to join our growing Revenue and Growth finance team. This role will partner with cross-functional teams to provide insights and ensure strategic decision-making. If you have a growth mindset, proven data skills, and excellent communication abilities, this may be the role for you.
The Revenue & Growth Finance Team at Indeed provides critical insights into the company's revenue growth levers, manages and evolves commercial partnerships with media agencies, and develops methodologies for evaluating capital allocation tradeoffs. This team aids strategic decision-making across the business, focusing on optimizing revenue growth in the medium to long term. Key responsibilities include reviewing and forecasting revenue, identifying potential revenue gaps and opportunities, managing commercial partnerships, and evaluating investment strategies to ensure the best use of funds for growth.
**Responsibilities**
+ Drive certain aspects of revenue planning, forecasting, and growth modeling.
+ Execute strategies to optimize revenue streams and identify growth opportunities.
+ Perform monthly and quarterly revenue reporting, including variance analysis and reconciliations.
+ Build and maintain financial models that drive revenue insights and aid strategic initiatives.
+ Identify and track key performance indicators (KPIs) related to revenue generation, market trends, and competitor research.
+ Work with Sales, Marketing, and Product teams to align revenue strategies with business priorities.
**Skills/Competencies**
+ Bachelor's degree in Finance, Economics, Business or a related field
+ 3+ years of progressive work experience in revenue analysis, financial planning, consulting, banking or corporate strategy
+ Advanced modeling, reporting, and forecasting skills with proven mastery of Excel
+ Proficiency with SQL required, while experience with data visualization tools (e.g., Tableau) a distinct advantage
+ Skilled at analyzing large volumes of data and synthesizing it into trends, actionable recommendations, and executive-level presentations
+ Sound judgment with the ability to autonomously make recommendations
+ Inquisitiveness and passion for detail, accuracy, and completeness
**Salary Range Transparency**
US Remote 73,000 - 107,000 USD per year
**Salary Range Disclaimer**
The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.
**Benefits - Health, Work/Life Harmony, & Wellbeing**
We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at ****************************************
**Equal Opportunities and Accommodations Statement**
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit ********************************************** If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page (********************************
**Inclusion & Belonging**
Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.
**Indeed's Employee Recruiting Privacy Policy**
Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at **************************** , we also want to make you aware of our recruitment specific privacy policy found at ****************************/indeed-jobs .
**Agency Disclaimer**
Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Reference ID: 46268
Influencer Marketing Manager
Senior manager of marketing job in Stamford, CT
Insight Global is looking for two Influencer Managers that will work with our agency partners to build against our strategy, review talent lists, support execution, and performance measurement of influencer and creator partnerships across social platforms. This role drives full-funnel impact by supporting programs that deliver brand storytelling, direct-response content, and optimized performance assets for paid social (including whitelisting and dark ads). This role collaborates closely with the marketing team to build partnerships that align with business objectives and resonate with target audiences. With a strong understanding of content strategy, you know how to leverage storytelling to address audience pain points, aspirations, and interests, delivering content that is engaging, valuable, and impactful. As a strategic storyteller, you combine creativity with data-driven insights to execute high-impact partnership initiatives that expand reach, build trust, and drive measurable results. This is 6-month ongoing contract and pays $48-51hr.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to ********************.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: ****************************************************
Skills and Requirements
- 5+ years influencer, creator marketing experience.
- Ability to support the creation of full-funnel influencer/creator programs aligned with strategy and business and campaign goals.
- Maintain relationships with creators, managers, agencies, and platforms as needed.
- Understanding of creator economy and social platforms.
- Experience managing creators across storytelling, UGC, DR, and paid.
Develop creative briefs outlining messaging, deliverables, and CTAs for the agency to utilize to build creator briefs.
- Ability to evaluate creative quality and guide improvements.
Experience with reviewing contracts, usage rights, whitelisting, etc - Experience in telecom, mobile, tech, ecommerce, or subscription models is a plus, though strong B2C services experience is also valuable.
- Familiarity with tools like Sprout Influencer, CreatorIQ, GRIN, AspireIQ, etc.
Knowledge of AIO/SEO and influencer indexing.
Agency/vendor management.
Brand Manager-Splash
Senior manager of marketing job in Stamford, CT
Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
**If you are a current associate of Primo Brands, please apply via Success Factors.**
Pay Range: $129,397 - $143,670. This role is eligible for an annual bonus.
We are currently seeking a **Brand Manager** to join the Primo Brands organization based in **Stamford, CT.** This position will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and contributing to the shaping of long-term portfolio positioning and strategy.
Responsibilities
**Key responsibilities for this position include, but are not limited to:**
1. Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, renovation plan and launch, pricing, promotion, market research, advertising and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
2. Drive cross-functional team (incl. Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information.
3. Participate in Commercial Planning process, working closely with sales to develop joint commercial plans for the following year and supporting key brand initiative implementation within retail channels.
4. Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations.
5. Manage the brand P&L and budget and work closely with financial co-pilot to report to senior management on an ongoing basis.
6. Manage portfolio initiatives for the regional spring water team, including but not limited to pack renovations, special packs, partner activation etc.
Qualifications
**Key qualifications for this position include, but are not limited to:**
+ Minimum 5 years' experience in Brand Management, preferably for Consumer-Packaged Goods / Beverage industries. Agency or client side.
+ Brand Quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)
+ Leadership skills: Ability to effectively interface at all levels
+ Problem Solver: Creative thinker with strategic and analytical skills
+ Solid Marketing Fundamentals. Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
+ Innovative thinker: experience in bringing products and/or campaigns to life with limited resources (financial and people)
+ Experience first: MBA not mandatory
Salary Range Disclaimer:
The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate's qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.
Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.
Brand Manager
Senior manager of marketing job in Montvale, NJ
Job Description
Why we have this job
The Brand Manager will serve as the brand steward to drive growth as part of the long-range
planning process. The BM will be responsible for building/maintaining brand equity while
driving profit, revenue, and volume across the trademark. This is a traditional brand role
requiring skills sets such as leading external partners, identifying consumer insights and key
business issues, formulating brand strategies, and planning and executing brand plans. The
ideal candidate is strategic, driven, able to multi-task and collaborative in nature.
Roles & Responsibilities
• Develop marketing plans, including annual business plans, to meet business
objectives
• Recommend adjustments to plans as needed, considering competitive initiatives and
progress against business objectives
• Lead, motivate, and partner with cross-functional teams (e.g., Sales, Supply Chain,
Operations, R&D and Finance) to implement business plans
• Manage the day-to-day business operations, including:
o Execution of marketing programs including advertising, consumer
promotions, packaging, websites
o Business analysis, including post program analyses and ROIs (e.g.,
IRI/Nielsen, Homescan and other syndicated research)
o Budget management
o Competitive monitoring and response
• Manage advertising and promotion development and be the key daily interface with the advertising and promotion agencies, lead advertising brief and media brief development
• Work across the NPD/innovation development process: identify consumer insights, develop concepts/positioning, assess market potential, and partner with cross-
functional team to quickly bring viable new products or platforms to market
• Partner with Sales/Customer Marketing to develop account/channel specific
initiatives
To be great at this job you will need: Qualified candidates will have demonstrated the
following skills through specific work experiences and identifiable business results:
• Bachelor's degree, MBA Degree Preferred with 5+ years experience in CPG marketing
• Innovation experience (demonstrated ability to lead a concept from idea to shelf)
• Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
• Ability to use basic financial analysis e.g., Return on Investment, related to marketing effectiveness, resource allocations and new business opportunities.
• Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources)
• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, Home Scan) used in the analysis of trended consumer and volume dynamics
• High energy, enthusiasm, passion & an entrepreneurial spirit
• Excellent communication, influencing, and negotiation skills with agencies & vendors.
• Proven people skills and ability to work as part of a team (Collaborative)
• Sense of urgency, hands-on, ability to prioritize is critical, strong presentation skills
• Strong analytical skills, computer skills (Microsoft Office, etc.)
• Project & Agency Management skills
• Strong understanding of the CPG retail environment and paths to success
Scope of work:
• Internal expert on and champion of the brand
• Drive growth on base business (leverage the 5 P's)
• Innovation
• Develop programming that drives incremental merchandising with retail partners
• Project Management, including the creative process
• Support strategic planning and positioning
Senior Director, Integrated Media & Marketing
Senior manager of marketing job in White Plains, NY
The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA's initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA's contributions to New York State. #LI-CJ1
Responsibilities
Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA's initiatives and activities to the press and public
Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence
Knowledge, Skills and Abilities
Mastery of NYPA's mission, vision, values, and extensive operations, with a deep understanding of the electric utility and energy industry
Strong strategic planning, writing, editing, persuasion, and collaboration skills, with the ability to communicate complex issues effectively
Demonstrated leadership skills with a focus on team development, employee growth, morale, and transparency
Ability to adapt to changing priorities and work effectively under deadline pressure
Persuasive in negotiating communications approaches and solutions, with the ability to adapt style to fit various situations and audiences
Extensive experience in managing an integrated marketing & media relations team within a larger communications business unit
Proven ability to work effectively with members of the news media, state agencies, and utility industry organizations, with a strong network of media contacts
Highly focused and flexible, with a commitment to achieving the best outcomes based on client needs and communications best practices
Team player who puts a high premium on collaboration, creating a positive environment and forging strong relationships
Strong skills in media monitoring platforms such as Meltwater, strong Microsoft office programs including Excel, Word, PowerPoint, Outlook
Education, Experience and Certifications
Bachelor's degree required in Marketing, Journalism, Communications, Public Relations, or a related field
Master's degree is preferred
Minimum of 10 years of experience in related field, with at least 3 years in a management or leadership role
Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation and digital advertising strongly preferred
Proven media contacts and successful media placements
Experience in crisis communications within a "crisis management team" in an organization
Experience as a communicator in the electric utility industry preferred
Physical Requirements
Approximately 10% travel
The New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The estimated salary range for this position is: $175,000-$225,000. The salary offered will be determined based on the successful candidates' relevant experience, knowledge, skills, and abilities.
The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates' disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns. To request an accommodation, please email accessibility@nypa.gov.
Marketing Manager - Hornblower Marine
Senior manager of marketing job in Bridgeport, CT
Salary: $90,000 annually Hornblower is seeking a Marketing Manager for our Hornblower Marine operation in Bridgeport CT. About the Opportunity: The Marketing Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.
This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensure alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.
Essential Duties & Responsibilities:
* Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
* Execute the fulfillment of media buys - print and digital.
* Contribute to the development of digital and print marketing collateral, including the development of briefs.
* Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
* Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
* Edit and produce basic photo and video content to support storytelling and brand promotion.
* Research and construct information for case studies, email blasts, and long-form social posts.
* Manage and execute marketing initiatives on social media, including social media content creation.
* Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
* Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
* Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
* Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre- and post-show campaigns.
* Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
* Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
* Manage the execution of e-newsletter, nurture campaigns, and e-blast content programs to target markets.
* Maintain an organized library of digital assets and marketing materials.
* Work on special projects and ad hoc projects to help support the leadership team in their goals.
* Additional job duties as assigned.
Requirements & Qualifications:
* Bachelor's degree
* 3-5 years of marketing experience
* Photography, videography, and editing experience
* Social Media content creation and platform management experience
* Copywriting and editorial skills
* Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
* Detail-oriented project management skills
* Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
* Ability to take initiative and communicate effectively within a large environment
* Exceptional writer, strong presentation skills, and creative thinker
* Strong organizational skills including prioritizing
* Sound judgment and ability to successfully manage vendor/partner relationships
About Us:
Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies Hornblower's mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.
Marketing Manager - Hornblower Marine
Senior manager of marketing job in Bridgeport, CT
Salary: $90,000 annually Hornblower is seeking a Marketing Manager for our Hornblower Marine operation in Bridgeport CT. About the Opportunity: The Marketing Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.
This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensure alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.
Essential Duties & Responsibilities:
* Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
* Execute the fulfillment of media buys - print and digital.
* Contribute to the development of digital and print marketing collateral, including the development of briefs.
* Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
* Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
* Edit and produce basic photo and video content to support storytelling and brand promotion.
* Research and construct information for case studies, email blasts, and long-form social posts.
* Manage and execute marketing initiatives on social media, including social media content creation.
* Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
* Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
* Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
* Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre- and post-show campaigns.
* Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
* Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
* Manage the execution of e-newsletter, nurture campaigns, and e-blast content programs to target markets.
* Maintain an organized library of digital assets and marketing materials.
* Work on special projects and ad hoc projects to help support the leadership team in their goals.
* Additional job duties as assigned.
Requirements & Qualifications:
* Bachelor's degree
* 3-5 years of marketing experience
* Photography, videography, and editing experience
* Social Media content creation and platform management experience
* Copywriting and editorial skills
* Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
* Detail-oriented project management skills
* Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
* Ability to take initiative and communicate effectively within a large environment
* Exceptional writer, strong presentation skills, and creative thinker
* Strong organizational skills including prioritizing
* Sound judgment and ability to successfully manage vendor/partner relationships
About Us:
Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies Hornblower's mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.
Marketing Manager - Hornblower Marine
Senior manager of marketing job in Bridgeport, CT
Salary: $90,000 annually
Hornblower is seeking a Marketing Manager for our Hornblower Marine operation in Bridgeport CT.
About the Opportunity:
The Marketing Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.
This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensure alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.
Essential Duties & Responsibilities:
Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
Execute the fulfillment of media buys - print and digital.
Contribute to the development of digital and print marketing collateral, including the development of briefs.
Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
Edit and produce basic photo and video content to support storytelling and brand promotion.
Research and construct information for case studies, email blasts, and long-form social posts.
Manage and execute marketing initiatives on social media, including social media content creation.
Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre- and post-show campaigns.
Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
Manage the execution of e-newsletter, nurture campaigns, and e-blast content programs to target markets.
Maintain an organized library of digital assets and marketing materials.
Work on special projects and ad hoc projects to help support the leadership team in their goals.
Additional job duties as assigned.
Requirements & Qualifications:
Bachelor's degree
3-5 years of marketing experience
Photography, videography, and editing experience
Social Media content creation and platform management experience
Copywriting and editorial skills
Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
Detail-oriented project management skills
Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
Ability to take initiative and communicate effectively within a large environment
Exceptional writer, strong presentation skills, and creative thinker
Strong organizational skills including prioritizing
Sound judgment and ability to successfully manage vendor/partner relationships
About Us:
Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies Hornblower's mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.
Associate Brand Manager
Senior manager of marketing job in Fairfield, CT
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company's DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values,
to join our growing team.
JOB DESCRIPTION
BRAND MARKETING & NEW PRODUCT INNOVATION
Executes key brand management initiatives and supports new product innovation cycle
Analyzes brand and competitive data with actionable insights and recommendations
Excellent project management skills with ability to lead cross-functional teams
SPECIFIC DUTIES AND RESPONSIBILITIES
Product Innovation & Portfolio Management
Supports Director to execute innovation projects from ideation through commercialization. Must have prior experience launching products and managing through all product stages of This is inclusive of managing full product lifecycle development, in market, and post launch analysis.
Assists with the development of positioning, consumer opportunity, creation of impactful sell story, and execution of 360 marketing
Works closely with Brand Marketing Assistant on product launch requirements as
Analysis & Reporting
Develops a holistic view of macro trends, category and competitive landscape insights to help identify key opportunities for
Well versed in NIQ (Nielsen) or Circana (IRI), and panel data (Numerator).
Highly proficient working through market, competitive, trend, and sales data, and can easily synthesize insights into actionable
Creates, updates, and analyzes ongoing monthly brand health analysis and KPls and other ad hoc Identifies key business drivers and opportunities to drive brand growth on an ongoing basis.
Project Management & Cross Functional Leadership
Demonstrated ability to lead large cross-functional teams and manage positive
Excellent project and time management skills, can easily manage multiple priorities and can pivot as needed based on business
Creates and manages timelines and milestones, has a strong bias for action, can comfortably work through challenges towards resolution. Serves as a brand leader within the organization driving collaboration among teams.
Financial Accumen
Demonstrates a strong understanding of P&Ls and can easily interpret financial impact. Can quantify size of opportunity, financial impact, and creates a business case to support
Channel Portfolio Management
Familiarity with Club channel including Costco, Sam's, and
Works closely with Directory on channel strategy and product optimization
Supports marketing initiatives to help drive brand growth
TEAM ALIGNMENT AND DEVELOPMENT
Leads initiatives that drive the company values throughout the organization
Creates a strong, collaborative environment by being team oriented
LEADERSHIP SKILLS REQUIRED
Demonstrated leadership and interpersonal skills along with successful strategic planning and tactical execution
Strong creative and analytical thinking: ability to interpret data to drive sound business decisions
Organized and has strong Project Management skills
Excellent presentation skills; is comfortable and confident working with others and presenting to Leadership
Exceptional time management and ability to work in a fast-paced environment, can easily pivot as needed
EDUCATION and/or EXPERIENCE
Bachelor's degree in Business or Marketing and M.B.A preferred
3 years experience in brand management, preferably in consumer packaged goods or food & beverage industry and currently in a brand management role
TRAVEL REQUIREMENTS
10% (Domestic)
Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Marketing Manager
Senior manager of marketing job in Wallingford, CT
The Marketing Manager leads the development, and execution of integrated marketing initiatives across all channels. This role is responsible for aligning digital strategy with CRM and data insights to drive targeted, measurable engagement and campaign performance. This role offers a broad leadership scope, with a focus on the digital marketing experience. The Marketing Manager works closely as a strategic and operational partner to the Director of Marketing, to manage the day-to-day optimization and execution of marketing initiatives.
This role requires strong digital and data acumen, with the ability to operate across multiple functions. This position blends strategic leadership with hands-on execution to build, manage, and optimize digital channels and marketing campaigns that drive business growth. This can include data driven digital targeting to campaign execution and content development to performance analysis. The Marketing Manager will play a key role in ensuring marketing efforts are cohesive, timely, and aligned with business goals across all integrated bank channels. Supports lines of business partners to ideate and execute for their business needs and is a visible organizational contributor.
Key Responsibilities:
Develop and manage omnichannel marketing campaigns that deliver consistent brand experiences across all digital mediums such as, social, email, web, and in-branch channels.
Leverage CRM data and analytics to inform audience segmentation, campaign personalization, and performance measurement.
Collaborate with internal line of business stakeholders and external partners to plan and execute marketing strategies that support brand growth, product adoption, and client engagement.
Oversee creative development and ensure cohesive execution of messaging, visual identity, and tone across all client experiences.
Work cross-functionally with Data, Technology, and Client Experience teams to elevate digital experiences that strengthen lead nurturing and retention.
Monitor SEO and digital marketing KPIs, analyze campaign performance, and apply insights to enhance search visibility, optimize engagement, and guide future strategies.
Manage project timelines, budgets, and resources to ensure high-quality delivery across marketing programs.
Act as a point person for overseeing marketing channels for ongoing adherence to regulatory compliance, brand and information security guidelines.
DAY-TO-DAY DUTIES:
Lead continuous improvement of the bank's digital ecosystem - including website performance, SEO/SEM, social platforms, and digital advertising content - to enhance visibility and engagement.
Cross-collaborate with internal partners and agencies to execute and deliver creative, campaigns and media as needed.
Align digital strategy with CRM data and analytics to deliver targeted campaigns that deepen client relationships and drive acquisition; oversee Marketing Automation Platform (such as Zoho or Hubspot) content, journeys and strategy.
Develop success measures (e.g., KPIs and ROI) and analyze the efficacy of digital media and campaigns based on plan goals and business objectives.
Support traditional and event marketing, and perform other duties as requested.
Partner with creative, product, and compliance teams to maintain a unified brand voice across digital, traditional, and event marketing.
Functions Supervised: Digital Marketing & Content
Positions Supervised: Paid Media Specialist and Content Specialist
Skills & Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Business, or related field required; advanced degree a plus.
5+ years of progressive marketing experience with demonstrated success in digital, CRM-integrated, or omnichannel campaign management.
Experience in financial services, retail banking, or another regulated industry preferred.
Technical & Analytical Skills
Proficiency with digital marketing platforms, analytics tools (e.g., Google Analytics, Looker Studio, Meta Business Suite), and CRM or marketing automation systems (e.g., Zoho, HubSpot, Jack Henry, etc.).
Strong understanding of SEO/SEM, paid media, email marketing, and social media best practices.
Ability to interpret campaign data and translate insights into actionable strategies and measurable outcomes.
Leadership & Collaboration
Demonstrated ability to lead and mentor team members, manage cross-functional initiatives, and oversee external agency/vendor relationships.
Strong project management skills with proven ability to handle multiple priorities, deadlines, and stakeholders.
Excellent written and verbal communication skills; able to adapt voice and tone to brand and audience needs.
Creative & Strategic Thinking
Innovative mindset with the ability to connect creative ideas to data-driven performance.
Skilled in maintaining brand consistency across multiple platforms and touchpoints.
Comfortable balancing strategic oversight with hands-on campaign execution.
Physical requirements: Ability to lift up to 35 pounds required.
LEADERSHIP PHILOSOPHY:
Empower & Support: Prioritize employees' growth by providing resources, mentorship, and opportunities for success.
Lead with Integrity: Foster a culture of trust, transparency, and ethical decision-making.
Encourage Collaboration: Fostering an environment that leverages collaboration, innovation, and accountability to achieve strategic goals
Digital Literacy:
The ability to use data, information, and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills
Information, data, and content
Teaching learning and self-development
Communication, collaboration, and participation
Digital identity, safety, and security
Technical proficiency with all bank products
Awareness and interest in new technology
Creation, innovation, and research
*Compensation: Compensation is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Ascend Bank is an equal opportunity employer and offers equal opportunity to all applicants for all positions without regard to race, color, religion, national origin, age, disability, and veteran status.
Applicants requiring reasonable accommodation in the application process should notify Human Resources.
Ascend Bank participates in E-Verify.
EOE/AA/M/F/D/V
Auto-ApplyCareer Integration & Experiential Learning Strategist, School of Health Sciences
Senior manager of marketing job in North Haven, CT
Quinnipiac University invites applications for the role of Career Integration and Experiential Learning Strategist in Health Sciences and Human Services. This position advances a bold and forward-thinking vision for career readiness, providing comprehensive support to students and alumni within the School of Health Sciences (SHS) and across the broader university community, while also contributing meaningfully to institution-wide career development initiatives.
The Strategist reports jointly to the Assistant Vice President for Career Development and Experiential Learning and the Dean of the School of Health Sciences (SHS).
By capitalizing on the robust foundation of a comprehensive health sciences education, the Strategist serves as a vital conduit between academic inquiry and professional advancement, ensuring that students are thoroughly equipped to excel in rapidly transforming career landscapes.
The Strategist specializes in guiding students through career pathways in health care, rehabilitation, wellness, and human services, fostering the development of essential competencies and experiential learning required to excel in these high-demand sectors.
With a nuanced understanding of enduring and transferable competencies-such as critical thinking, ethical judgment, innovation, collaborative engagement, empathy, care, and digital fluency-the Strategist empowers students to transform their academic experience into meaningful contributions, effective leadership, and sustained professional success across diverse industries.
This position supports the integration of career and leadership development into the curriculum and collaborates closely with the iQ Career Development central team to build relationships with employers, industry partners, research institutions, and tech-driven companies.
About Quinnipiac:
Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts & Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review. The Wall Street Journal ranked Quinnipiac #51 among the best colleges in the nation, and second in Connecticut, for our exceptional graduation rate, salary impact, learning facilities, career preparation and learning opportunities. The university is in the midst of program expansion and renewal for both traditional and adult learners, the development of innovative strategic partnerships, and just opened a South Quad with three new buildings. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.
Responsibilities:
• Career Development Strategy & Coordination
Support the implementation of career innovation models that incorporate digital tools, AI, career coaching, and personalized learning pathways
Use labor market data and analytics to help guide student career planning
Collaborate with faculty and staff to integrate career development and experiential learning into student advising and academic programs
Contribute to efforts that enhance the school's visibility in career development
Assist with budget and resource planning to support sustainable career initiatives
Engage with the CAS Advisory Council to encourage alumni and industry support of our career development ecosystem
• Student Advising & Career Programming
Provide career advising to CAS/SHS students, including those exploring majors and career options
Help students build durable and life skills by harnessing human, data, and technological literacies
Coordinate career mapping implementation, mentorship, and immersive learning experiences
Facilitate experiential learning opportunities including internships, co-ops, clinicals, service-learning, and industry aligned projects
Support initiatives that prepare students for careers in arts, health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; science, technology, and digital innovation and interdisciplinary fields
Develop leadership and professional development programming aligned with NACE competencies
Develop workshops and resources for faculty to stay informed about industry trends
Employer Engagement & Partnerships
Cultivate partnerships with industries in the arts, health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; science, technology, and digital innovation
Support employer engagement strategies including job-matching, micro-credentials, and labor market insights
Work with CAS /SHS Dean and Faculty to ensure career services align with workforce needs
• Equity, Access & Alumni Engagement
Expand access to career development programs to support students from all backgrounds
Support alumni career development through networking, coaching, and digital resources
Develop mentorship programs that connect students with supportive alumni; and, if that happens, there should be communication to the development office as well.
Maintain communication with alumni and helps support alumni networking events, as well as sources alumni for student recruitment events.
Track and report student employment outcomes using First Destination Survey (FDS) and other data sources to inform planning.
• University-Wide Collaboration
Participate in university-wide initiatives related to career development and experiential learning, including career fair and alumni career connection day
Advise students from other schools interested in exploring careers related to academic programs currently available in CAS
Help implement development strategic recommendations in collaboration with the iQ central career team
Engage in cross-unit efforts to advance university career development goals
Work with the Director of Employer Relations to expand employer partnerships
Strengthen alumni and faculty involvement in career education and experiential learning
Education Requirements:
Master's degree in higher education, career development, public health, health sciences, or a related field required
Qualifications:
A minimum of 3 years of progressive leadership experience in career development, workforce innovation, or employer engagement
Experience supporting contemporary initiatives that connect education with workforce needs
Familiarity with labor market trends and emerging career pathways in health, medicine, and human services; politics, criminal justice, and law; applied cultural and creative humanities; and science, technology, and digital innovation
Knowledge of digital career platforms such as Handshake, AI tools, and career analytics
Ability to build and maintain employer relationships
A sophisticated understanding of how the skills gleaned from liberal arts and humanities programs are in need in a wide variety of industries and careers
Commitment to equity and inclusion in career services
Strong collaboration and communication skills across diverse groups
Proven ability to collaborate effectively with individuals from varied backgrounds
Special Instructions to Applicants:
TO APPLY:
Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references.
We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.
Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community.