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  • Head of Commercial for Latin America & Caribbean

    Pladis Foods Limited

    Senior manager of marketing job in Miami, FL

    As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.To succeed at pladis you need to be **purpose-led**, **resilient** and **positive** to succeed here because we expect pace and **agility**, we insist on **collaboration** and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact Click “Apply” to get started.**PURPOSE:**pladis is one of the world's fastest-growing snacking companies, with sales in over 110 countries. Headquartered in the UK, we operate more than 30 factories and employ over 17,000 people across Europe, the Middle East, Africa, the US, and Asia Pacific. Our diverse portfolio includes beloved brands in sweet and savory biscuits, cakes, wafers, chocolates, gums, and candies - enjoyed by millions worldwide.As we continue to scale and transform, we are seeking a Head of Commercial, Latin America & Caribbean to lead regional growth and drive commercial, operational, and strategic priorities for our portfolio of brands: McVitie's, Jacob's, Go-Ahead, Carr's, Verkade, Ülker, Flipz, Turtles, and Godiva.This is a remote role; however, we are seeking candidates based in or near Miami, Florida due to its connectivity and proximity to key regional markets. The role has dual reporting lines: a solid line to Head of Sales, Americas, and a dotted line to the Chief Business Development Officer in the global office.**KEY ACCOUNTABILITIES AND DELIVERABLES:**Commercial Strategy & Performance* Shape and lead the commercial roadmap for Latin America & the Caribbean, aligned with global priorities and Ülker North America's strategy.* Deliver strong financial results by consistently achieving Net Sales, EBITDA, and Gross Margin targets through smart pricing and disciplined execution.* Maximize ROI from trade and marketing investments, driving brand visibility, equity, and profitable sell-out.Market Expansion & Distributor Management* Identify, negotiate, and manage high-impact distributor partnerships, ensuring capability development and sustainable growth.* Lead distributor-led route-to-market strategies, securing long-term, profitable relationships.* Oversee commercial contracts, vendor setups, and credit lines to support regional expansion.Portfolio & Innovation* Lead the regional portfolio and innovation pipeline to ensure relevance and competitiveness across biscuits, chocolate, and snacking categories.* Support the expansion of the import portfolio to include the full pladis brand network.Operational Excellence & Integration* Coordinate multi-sourcing production across the entire pladis network (UK, Turkey, India, North America, etc.) to optimize flexibility, cost, and service.* Ensure seamless integration of Ülker North America plans into LATAM markets, capturing synergies in sourcing, pricing, and product allocation.* Act as the regional liaison with global customer service hubs to ensure flawless order management, documentation, and on-time delivery.Growth Acceleration & Compliance* Partner with the Global Business Development team to unlock new markets, channels, and strategic partnerships.* Support the transition from “planting seeds” (global team) to “growing trees” (regional accountability), in line with the aligned RACI.* Oversee regulatory and compliance processes, proactively managing risks and securing approvals to protect business continuity.Leadership & Collaboration* Own the regional P&L, balancing growth, profitability, and operational simplicity.* Inspire and coach a growing regional team, starting with two direct reports: one focused on the Caribbean and one on Latin America (with potential future split).* Collaborate cross-functionally across Finance, Supply Chain, Planning, and global teams to enhance visibility, control, and agility.* Present clear, data-driven insights to senior leadership, connecting regional performance with strategic opportunities.* Foster a culture of accountability, collaboration, and execution excellence across borders and cultures.**SKILLS AND EXPERIENCE REQUIRED:**Essential Criteria* Strong expertise in P&L ownership, forecasting, financial discipline, and commercial negotiations with partners, suppliers, and distributors.* Demonstrated success in multi-sourcing production and distributor-led growth strategies, including negotiating favorable terms and long-term agreements.* Deep understanding of LATAM regulatory environments and their commercial implications, with experience navigating complex compliance landscapes through strategic negotiation.* Skilled in leading multi-region customer service and supply chain teams (UK, USA, Turkey, India, Egypt), including cross-border contract negotiations and service-level agreements.* Fluent in Spanish and English; Portuguese is a plus but not required.* Excellent presentation, communication, and stakeholder engagement skills, with a proven ability to influence and negotiate at senior levels.* Strategic thinker with a hands-on leadership style and strong relationship-building and negotiation capabilities.* Self-starter with a proactive mindset and a track record of identifying, negotiating, and securing new business opportunities.* Highly collaborative across functions, borders, and cultures, with a strong ability to align diverse stakeholders through effective negotiation and influence.**QUALIFICATIONS REQUIRED:**Basic Qualifications* Bachelor's degree required; Master's degree preferred.* Proven senior commercial leadership experience in FMCG/CPG across Latin America and the Caribbean.**ADDITIONAL JOB DETAILS:**Base starting salary ranges from $180k- $250k/year. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. In addition to base pay, this role includes:* An annual incentive opportunity, awarded based on individual and company performance.* A comprehensive benefits package designed to support your health, well-being, and financial securitypladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of our 16,000-strong global workforce spans 27 bakeries across 11 countries and is united by our purpose: to ‘bring happiness with every bite'. #J-18808-Ljbffr
    $180k-250k yearly 2d ago
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  • Global Cloud SRE Director - Reliability & Strategy

    Kaseya Limited 4.4company rating

    Senior manager of marketing job in Miami, FL

    A leading IT management solutions provider based in Miami is looking for a Director of Site Reliability Engineering. This strategic role involves managing global infrastructure and cloud operations, ensuring system reliability, and leading technical teams. The ideal candidate has over 12 years of experience in site reliability engineering and network management, with proven leadership skills. Familiarity with public cloud platforms like AWS and Azure is essential. This position offers an opportunity to shape the infrastructure of a rapidly growing company and impact customer success. #J-18808-Ljbffr
    $111k-141k yearly est. 3d ago
  • East Coast PMO Director: Strategy, Delivery & Growth

    PSSL Prosound and Stage Lighting

    Senior manager of marketing job in Miami, FL

    A global leader in audiovisual technology is seeking a Director for their Project Management Office (PMO) in the East region of the United States. This role involves strategic planning, project governance, and P&L responsibility. Key responsibilities include collaborating with senior leadership, managing project roadmaps, and ensuring operational excellence. Candidates should have 5-7 years of project management experience and a background in the Audio-Visual industry. This position offers competitive benefits and growth opportunities. #J-18808-Ljbffr
    $106k-146k yearly est. 4d ago
  • Sr. Marketing Strategist

    Robert Half 4.5company rating

    Senior manager of marketing job in West Palm Beach, FL

    Job Title: Senior Marketing Strategist Local residents only / No relocation ) 3 days onsite/2 days remote Employment Type: Full-Time Salary: $90,000 - $120,000 About the Company Our client is a fast-growing startup on a mission to revolutionize product development and eCommerce. We transform bold, innovative ideas into consumer products that delight customers and disrupt markets. As we build the future of eCommerce, we're looking for a strategic thinker who thrives on research, insights, and data-driven planning. About the Role We're seeking a Senior Marketing Strategist who excels at researching demographics, industry trends, and market dynamics to develop strategic marketing plans that drive growth. This role is perfect for someone who combines analytical rigor with creative vision to craft strategies that resonate with target audiences and position products for success. Key Responsibilities Conduct in-depth research on consumer demographics, industry benchmarks, and emerging market trends to inform marketing strategies. Develop comprehensive go-to-market plans for new product launches and seasonal campaigns. Analyze competitive landscapes and identify opportunities for differentiation and growth. Collaborate with cross-functional teams (product, creative, sales) to align marketing strategies with business objectives. Create audience segmentation models and optimize messaging for maximum engagement. Monitor campaign performance and provide actionable insights to improve ROI and customer acquisition. Stay ahead of industry innovations and recommend strategic pivots based on market intelligence. Qualifications 7+ years of marketing experience, with at least 3 years in a strategic or research-focused role. Proven ability to translate data and insights into actionable marketing plans. Strong understanding of consumer behavior, eCommerce, and CPG dynamics. Expertise in market research tools, analytics platforms, and trend forecasting. Exceptional communication and presentation skills. Bachelor's degree in Marketing, Business, or related field What We Offer Opportunity to join a high-growth startup at a pivotal stage. Creative freedom and ownership of strategic initiatives. Gorgeous office with intercoastal views (3 days onsite / 2 days remote). Competitive salary and benefits, including $1,000 monthly healthcare stipend and 3 weeks PTO.
    $90k-120k yearly 2d ago
  • Treasury Director - Liquidity, Strategy & Growth

    ICBD Holdings

    Senior manager of marketing job in Fort Lauderdale, FL

    A leading investment firm in Fort Lauderdale is seeking a Director of Treasury responsible for enterprise-wide liquidity management and cash strategy. The ideal candidate will manage banking relationships, treasury governance, and optimize working capital in a multi-entity environment. Expected qualifications include 8-12 years of finance or treasury experience, strong leadership abilities, and proficiency in advanced Excel and financial modeling. This role offers growth potential and a chance to make a substantial impact. #J-18808-Ljbffr
    $106k-145k yearly est. 3d ago
  • Growth Marketing Lead - Meta Scale Specialist

    Concepta

    Senior manager of marketing job in Miami, FL

    A fast-growing DTC brand in Miami is seeking a Head of Growth to lead its Meta advertising strategy. You will manage substantial ad budgets and drive customer acquisition through innovative campaigns. The ideal candidate has at least 3 years of hands-on performance marketing experience, preferably in cosmetics or nutrition, along with strong analytical skills and proven leadership experience. Join a dynamic team focused on data-driven growth in a rapidly evolving market. #J-18808-Ljbffr
    $58k-102k yearly est. 3d ago
  • Director, Visa Consulting and Analytics (VCA), Implementation Services (VIS)

    Visa Inc. 4.5company rating

    Senior manager of marketing job in Miami, FL

    Establish and continuously refine vendor management standards, governance frameworks, and operational best practices for the VCA LAC region. Drive efficiency in vendor selection, onboarding, and performance management processes, ensuring alignment with Visa's strategic objectives. Build and nurture strong, collaborative partnerships with key vendors, fostering mutual growth and innovation. Prioritize and oversee the onboarding of new vendors, with a focus on accelerating time-to-value and ensuring compliance with regional and global requirements. Identify and evaluate new partnership opportunities, especially those that enable the development of innovative solutions for clients and the business. Maintain a proactive view of the vendor landscape, with a particular emphasis on monitoring and engaging with vendors recognized as leaders in AI and emerging technologies. Lead initiatives to ensure the highest quality of work delivered by vendors, including the implementation of performance metrics, regular reviews, and continuous improvement programs. Develop and execute vendor strategy, including risk management, cost optimization, and value creation, in close collaboration with internal stakeholders. Facilitate connectivity and knowledge sharing among VIS subregions, ensuring best practices, lessons learned, and success stories are disseminated and adopted across the LAC region. This is a hybrid position. Expectationofdays inoffice will be confirmed by your Hiring Manager. Basic Qualifications: 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD Preferred Qualifications: 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD +7 years of experience on payments / banking industry Demonstrated ability to lead regional initiatives and strong communication skills Strong analytical and quantitative skills, ability to measure financial impacts Entrepreneurial mindset energized by the possibility of building a new business Knowledge of the competitive environment across LAC Collaborative approach with internal and external partners Resilient in navigating through ambiguity and translating the theoretical to applicable Growth mindset that embraces creativity, optimism, and failing-fast Work Hours: Varies upon the needs of the department. Travel Requirements: This position requires travel5-10% of the time. Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers. Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code. U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 163,500.00 to 237,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program. #J-18808-Ljbffr
    $97k-120k yearly est. 4d ago
  • Director of Data and Analytics (Full-Time)

    Miamiarch

    Senior manager of marketing job in Miami, FL

    School Faculty - High - Belen Jesuit Preparatory SchoolDirector of Data and Analytics (Full-Time) Published: 10/09/2025 Belen Jesuit Preparatory School is currently accepting applications for a full-time Director of Data and Analytics. S/he will help drive data-driven decision-making by ensuring our database systems serve as a strategic asset for the school. This role focuses on enhancing processes, ensuring data integrity, and promoting the innovative use of systems. The Director will oversee data accuracy and accessibility, while proactively supporting administrative and academic staff in leveraging data to advance institutional goals, enhance operational efficiency, and support the school's mission and strategic plan. The Director of Data and Analysis reports directly to the President of the School. The school seeks to hire and retain employees who are skilled in their field, actively involved in the community, dedicated to their faith, and committed to carrying out the school's mission as stated above. Applicants should possess the ability to relate to and work well with others, have excellent writing, communication, organizational, and leadership skills, and be proficient in the use of computers and technology. A working knowledge of the Society of Jesus and Jesuit education is desirable. Salary is commensurate with degrees and experience. Qualified candidates should complete the employment application and send it along with a resume and letter of inquiry to ************************** . Term: 12-month, full-time, exempt position. Functions include: Collaboration and System Improvement. Conduct thorough analyses of current workflows within the school, identifying specific areas where manual processes can be effectively automated or streamlined using electronic systems. Collaborate with stakeholder groups and meet with power users regularly to review and implement new product enhancements, ensuring optimal use of current technology and application standards. Collaborate with the Executive Director of Technology to support the implementation of the data warehouse. In collaboration with the Executive Director of Technology, create training documentation and guidelines for end users. Offer subject matter expertise for software systems such as Blackbaud Education Management, Tuition Management, and Raiser's Edge NXT, along with advanced data interpretation support for all internal and external stakeholders. Collaborate with users to coordinate and prioritize projects focused on maintenance, development, and continuous improvement. In collaboration with the Executive Director of Technology, serve as the project manager to utilize partner integrations for identifying and bridging gaps in current software solutions, enhancing functionality and optimizing processes to drive overall organizational efficiency and effectiveness. Observe/seek out best practices at area and national schools for possible implementation at Belen Jesuit. Survey Management: Design, distribute, and analyze surveys for students, faculty, parents, alumni, and benefactors. Maintain the institutional survey calendar to coordinate timing and avoid survey fatigue. Create custom surveys and reports to meet specific department needs. Reporting and Analytics: Maintain dashboards and data visualization tools to support strategic decision-making. Clean and analyze data for dashboards, reports, and internal evaluations. Produce accurate and timely reports for administrators, faculty, and staff as needed; analyze, document, and manage data reporting requests. Create dashboards and data visualizations that facilitate data-driven decision-making. Conduct data analysis to identify trends, patterns, and insights that support data-driven and informed decisions. Work closely with school departments to understand their data needs and assist in creating custom reports and queries. Prepare comprehensive reports to meet annual statistical reporting requirements for the JSN, Archdiocese, NAIS, and school publications. Data Management Governance: Maintain the integrity of data throughout its entire lifecycle, from admissions through post-graduation, by conducting regular system audits to identify and eliminate duplicate records. Expand the collection of other relevant data points and ensure the accuracy and consistency of information across all school systems. Collaborate with the Executive Director of Technology to develop and uphold policies and procedures that ensure the security and integrity of the school's data systems. In collaboration with the Executive Director of Technology, oversee database consolidation initiatives and establish a comprehensive Data Governance policy. Develop standardized methods for consistent data entry across all school departments, ensuring data quality, accuracy, and compliance with best practices. Institutional Research and Strategy: Lead institutional research to assess school programs, systems, and mission alignment. Collaborate with administrators to define metrics and design tools to measure progress toward strategic goals. Present findings and data trends to stakeholders to support institutional improvement and inform strategic decision-making. Qualifications: A technology-related Bachelor's degree. A minimum of five years of experience with information management software. At least 2-3 years of experience implementing or supporting information systems. Strong knowledge of admissions, registrar, and business office procedures from a K-12 and/or higher education environment. Strong problem-solving and analytical skills. A high level of organizational skills with the ability to manage multiple projects. The ability to work independently and in a team environment. Strong computer skills, including proficiency in Microsoft Word, Excel, PowerPoint, and information management applications Knowledge of Blackbaud and other common educational software platforms (preferred, but not required). Subject line should read: Director of Data and Analytics. #J-18808-Ljbffr
    $86k-135k yearly est. 5d ago
  • Senior Director, Marketing UM Latino

    Universal Music Group 4.4company rating

    Senior manager of marketing job in Miami, FL

    You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.Senior Director, Marketing UM Latino page is loaded## Senior Director, Marketing UM Latinolocations: Miami Beach, Floridatime type: Full timeposted on: Posted Yesterdayjob requisition id: UMG-23817We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.**How We LEAD:**This person will oversee day-to-day marketing and project management as a Senior Director, Marketing at UM Latino. We are searching for someone to handle multiple projects simultaneously and responsible for all marketing and promotional activity, including audience development initiatives and long-term projects.This role will also aid in the development of marketing strategies utilizing technology partners, digital developers, and social media. Core functions include working with internal and external partners to secure their support and participation in campaigns, working with agency partners and overseeing execution of progressive marketing strategies and campaigns.**How You'll CREATE:*** Responsible for the planning, development, strategy and execution of artist projects/releases* Work closely with artists and their representatives to define marketing objectives* Execute marketing initiatives to build campaigns from the ground up* Oversee campaign execution with a focus on audience development* Direct and manage creative processes for internal and external partnerships* Manage, interpret and report on the performance of campaign initiatives in partnership with cross functional teams* Drive progressive marketing campaigns and inspire innovation across the team with an eye towards building new processes to make these campaigns come to life**Bring Your VIBE:*** 6 Year experience in marketing related position across record label and entertainment* Ideally, experience in and passion for global music marketing* Understanding of new technology and marketplace powering today and tomorrow's music industry* Experience in digital marketing, CRM, fan engagement and analytics* Proven ability to build and manage strategic marketing partnerships and build process to keep these partnerships moving* Strong grasp of collaboration and asset management tools* Excellent presentation, communication and analysis skills* Ability to handle multiple projects and operate effectively in a high-pressured environment* Ability to forge excellent internal communication with team members and able to build excellent professional working relationships* Candidates should be creative, innovative, detail-oriented, and resourceful**Perks Playlist:*** Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit* Comprehensive medical, dental, vision, and FSA options, as well as: + 100% coverage for out-patient mental health services + Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) + A lifetime fertility support allowance of $30,000 to plan participants + Student Loan Repayment Assistance and Tuition Reimbursement + 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation* Variety of ways to prioritize much-needed time away from work including: + Flexible Paid Time Off (PTO) for exempt employees + 3-weeks PTO for non-exempt employees + 2-weeks paid Winter Break + 10 Company Holidays (including Juneteenth and Wellbeing Day) + Summer Fridays (between Memorial Day and Labor Day) + Generous paid parental leave for every type of parent Check out our full overview of benefits on the of the career site.**Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.** **Universal Music Group is an Equal Opportunity Employer**We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.For more information, please click on the following links.E-Verify Participation Poster:E-Verify Right to Work Poster: |## **Job Category:**Marketing, Streaming & Digital Media**Salary Range:**$68,640 - $148,535The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply. #J-18808-Ljbffr
    $68.6k-148.5k yearly 3d ago
  • Executive Director, Ecommerce & Growth Marketing

    Galderma Pharma S.A 4.7company rating

    Senior manager of marketing job in Miami, FL

    Executive Director, Ecommerce & Growth Marketing page is loaded## Executive Director, Ecommerce & Growth Marketinglocations: Carlsbad: Miamiposted on: Posted 9 Days Agojob requisition id: JR015988Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.**Job Title: Executive Director, Ecommerce & Growth Marketing Location: Carlsbad, CA or Miami, FL****About Alastin:**ALASTIN Skincare is one of the fastest-growing physician-dispensed skincare brands, with innovative, scientifically proven, and clinically tested products.Founded in 2015, ALASTIN Skincare offers a comprehensive collection of cutting-edge products designed to achieve optimal procedure results and support daily skincare regimens. We strategically focus research and development on innovative products with the greatest potential impact for patients and providers. We are committed to driving growth through creative marketing strategies and harnessing data-driven insights. Our team thrives on collaboration, creativity, and a passion for exceeding customer expectations, both for consumers and healthcare providers.We are seeking a strategic and data-driven leader of Ecommerce and Growth Marketing to lead our digital growth initiatives in the US. This leader will be responsible for developing and executing comprehensive marketing strategies to accelerate customer acquisition, retention, and revenue growth across all channels, including DTC, B2B, and B2B2C. The ideal candidate will possess a deep understanding of digital marketing and consumer behavior within the skincare and beauty industry. This role will report directly to the General Manager of the US market and will work closely with cross-functional teams, including the Brand team, Sales, and Operations. The ideal candidate will possess a blend of analytical prowess and creative thinking, with a proven track record of driving measurable results in a fast-paced environment.**Key Responsibilities:** • **Growth Strategy & Execution:** Develop and implement growth marketing strategies that align with the company's vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships. • **Customer Acquisition:** Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC. • **Market Expansion:** Identify and develop new market opportunities to ensure growth for the Alastin brand • **Retention & Loyalty:** Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate. • Analytics & Measurement: Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly. • **Data & Technology:** Oversee the selection and utilization of marketing tools and platforms. Use data-driven insights to inform decision-making and report on key metrics to executive leadership. • Budget & P&L Management: Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability. • **Strategic Leadership:** Exceptional leadership skills with experience managing teams and cross-functional collaboration. Build, lead, and mentor a high-performing growth marketing team. Foster a culture of experimentation, innovation, and continuous learning. Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels. • **Market Research:** Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies.**Qualifications:*** Bachelor's degree in Marketing, Business, or related field; MBA preferred.* 15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry.* Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies.* Strong analytical skills with the ability to make data-driven decisions.* Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce.* Exceptional leadership and team management skills.* Excellent communication and interpersonal skills, with the ability to collaborate across departments.* Passion for skincare and wellness is a strong plus.**About the Compensation:**The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $240,000 - $300,000.In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.**What we offer in return** You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training. **Next Steps** • If your profile is a match, we will invite you for a first virtual conversation with the recruiter. • The next step is a virtual conversation with the hiring manager • The final step is a panel conversation with the extended team**Our people make a difference** At Galderma, you'll work with people who are like #J-18808-Ljbffr
    $73k-120k yearly est. 3d ago
  • Director, Digital Marketing - downtown Miami

    Brightline Trains LLC 4.3company rating

    Senior manager of marketing job in Miami, FL

    Posted Tuesday, October 21, 2025 at 4:00 AM Your Purpose As Director of Digital Marketing, you will spearhead Brightline's digital marketing strategy leveraging data to optimize campaigns throughout the customer lifecycle. The campaigns will aim to maximize online visibility, drive qualified traffic, and convert prospects into loyal riders across all digital channels. You will design & optimize customer journeys across multiple channels - paid advertising, search engine optimization, social media, email, content marketing - to maximize acquisition, engagement, conversion & LTV ensuring Brightline captures demand and builds preference in competitive markets. Your expertise in digital marketing trends & best practices, emerging technologies, and performance optimization will be critical in establishing Brightline's digital dominance while delivering exceptional return on ad spend. This role requires both strategic thinking and tactical execution to drive measurable growth in digital‑driven bookings and brand engagement. Your Role Website & Advertising: Utilize data to build lifecycle marketing strategies and campaigns appealing to targeted customer segments based upon objectives for each. Lead and manage agency execution across paid search, display, social advertising, and emerging channels while managing substantial media budgets and campaign performance. Oversee website optimization initiatives including SEO, landing page development, and conversion rate optimization to maximize user experience and drive measurable business results. Analyze digital performance metrics across all platforms and provide data‑driven recommendations for continuous optimization and competitive advantage. Social Media: Develop and direct integrated organic social media strategies that amplify brand messaging, drive community engagement, and build authentic relationships across all social platforms. Collaborate closely with content and creative teams (in‑house & agency) to develop compelling digital assets and messaging that resonates with target audiences while maintaining consistent brand voice. Monitor social media trends, platform updates, and competitive landscape to identify new opportunities for brand growth and engagement. Email & CRM: Optimize and direct marketing automation and lead nurturing programs that guide prospects through the customer journey and maximize lifetime value. Develop sophisticated email marketing campaigns and CRM strategies that segment audiences effectively and deliver personalized, relevant content at scale. Leverage customer data and behavioral insights to create targeted communications that drive conversion, retention, and revenue growth while ensuring compliance with data privacy regulations. Performance Analysis: Drive data‑driven decision making through comprehensive analysis of digital marketing performance across all channels, utilizing advanced analytics tools and attribution modeling to measure ROI and campaign effectiveness. Establish key performance indicators and reporting frameworks that provide actionable insights to stakeholders while identifying optimization opportunities and growth trends. Create strategic recommendations based on performance data, competitive analysis, and market intelligence to continuously improve campaign performance, budget allocation, and overall digital marketing strategy effectiveness. People Leadership: Build, inspire, and develop a high‑performing digital marketing team through strategic hiring, mentorship, and performance management while fostering a culture of data‑driven decision making, creative excellence, and collaborative execution. Collaborate cross‑functionally to ensure cohesive strategies and align marketing efforts with overall business objectives. Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the teammate for this job. Duties, responsibilities, and activities may change at any time with or without notice. Managerial Responsibility Direct supervisory responsibility including the authority to hire, transfer, suspend, layoff, recall, promote, discharge, assign, reward or discipline or effectively recommend such actions. Experience & Qualifications Required Education and Experience: Bachelor's degree in Marketing, Digital Marketing, or related field 8+ years of digital marketing experience with proven track record of driving growth and ROI Expert‑level knowledge of Google Ads, Meta advertising, programmatic platforms, and marketing automation tools Proficient in advanced analytics tools (SQL, Python/R preferred), statistical modeling, cohort analysis, and transforming complex performance data into strategic recommendations that drive campaign optimization and business growth Experience managing multi‑million dollar marketing budgets and demonstrating clear ROI Proficiency in A/B testing, attribution modeling, and performance measurement Proven experience developing and executing comprehensive SEO strategies, technical SEO audits, content optimization, link building, and organic search growth initiatives with measurable results Experience with travel, transportation, or e‑commerce industries preferred Google Ads and Meta Blueprint certifications preferred Knowledge, Skills & Abilities: Ability to collaborate effectively with cross‑functional teams and external partners Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data‑driven decisions Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively Expert knowledge of marketing tools & best practices with an obsession for what's new, what's now and what's next in the digital space Benefits & Offer Combine your experience, innovation, and entrepreneurial spirit by joining our growing team. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country. Equal Opportunity Statement Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. #J-18808-Ljbffr
    $64k-100k yearly est. 5d ago
  • LATAM Tour Marketing Director: Lead Big-Scale Live Events

    Live Nation 4.7company rating

    Senior manager of marketing job in Miami, FL

    A leading entertainment company is seeking a Tour Marketing Director for its Latin America Concerts division in Miami, FL. The role focuses on developing and executing innovative marketing strategies for concerts and tours across the region. The ideal candidate possesses a minimum of 5-7 years of marketing experience, is fully bilingual in English and Spanish, and has a robust understanding of the live entertainment industry. Competitive salary and comprehensive benefits are included. #J-18808-Ljbffr
    $70k-118k yearly est. 2d ago
  • Growth Marketing Manager

    Beycome

    Senior manager of marketing job in South Miami, FL

    We're a fully digital platform that lets people buy and sell homes without paying commissions or dealing with layers of middlemen. We're here to make housing more affordable and put control back in people's hands, powered by tech instead of old-school gatekeepers. We're tiny but mighty: 18,000 homes closed, more than $208M saved for our users, all with a team of 6 and our AI sidekick, Artur. We're scrappy, obsessed with product, and allergic to “the way things have always been done.” And yes, we move fast, break outdated norms, and have fun doing it. Position Summary This role is huge for us. We're looking for a Performance Marketing Manager who isn't just good... but wildly creative, unafraid to test the unexpected, and excited to play in the deep end. Someone who can look at a blank page and get excited, not scared. Someone who goes beyond ads and thinks movements, moments, hooks, emotion, and data-powered creativity. You'll own the full funnel across channels, from first click to long-term retention. You'll experiment like crazy, measure everything, and bring ideas that surprise us in the best way. If your brain lives at the intersection of numbers and creativity, let's talk. This isn't a “maintain what's working” role. It's a “help redefine how real estate marketing happens” role. Big playground. Big expectations. Big upside. Key Responsibilities • Lead paid growth on Meta, Google, YouTube, TikTok, and programmatic • Build and optimize funnels that actually convert, not just look pretty • Create attribution models and connect spend to CAC, LTV, and payback like a pro • Partner with product and engineering to level up activation and retention • Manage tracking, deep-linking, and retargeting with AppsFlyer / Firebase / Adjust • Build and run constant A/B tests (creative, audiences, landing pages) • Collaborate with creative on scroll-stopping ads (UGC, video, weird, fun, bold) • Own budgets, scale winners, kill losers fast • Report results and insights directly to leadership Qualifications • 4-7 years in performance or growth marketing ( real Badass) • Deep knowledge of Google Ads, Meta, TikTok, GA4 • Strong with data, attribution, CRM, and performance tools • Skilled in Looker Studio, Tableau, or similar • Creative brain + analytical brain, both turned up to 10 • Moves fast, thinks different, tests nonstop, loves learning Success Metrics • Lower CPL & CPI • Higher LTV/CAC • Better retention & re-activation • Clear, trackable ROI & revenue lift
    $56k-97k yearly est. 2d ago
  • Head of Agile Delivery & Product Excellence

    Holland America Line Inc. 4.7company rating

    Senior manager of marketing job in Fort Lauderdale, FL

    A leading cruise company in Fort Lauderdale is seeking a Director, Product Delivery and Agile Coach to lead their eCommerce Agile transformation. The role involves driving product delivery excellence, managing multiple teams, and fostering Agile methodologies. The ideal candidate will have a strong background in Agile practices, leadership experience, and a proven ability to manage large-scale projects. Competitive benefits include cruise privileges and health benefits. #J-18808-Ljbffr
    $96k-121k yearly est. 3d ago
  • Marketing Manager

    Prismhr 3.5company rating

    Senior manager of marketing job in Miami, FL

    Marketing Manager: The Creative Voice of Construction Reporting to: Company President Employment Type: Full-Time Are you a visionary storyteller with a passion for high-end construction and digital media? We are seeking a Marketing Manager to lead our Marketing & Social Media Department. This is a high-impact role for a creative professional who can balance strategic brand management with "boots-on-the-ground" content creation. You will be the architect of our public image-capturing the grit and excellence of our job sites and transforming them into premium content that sets us apart. The Role: Strategy, Content & Culture Reporting directly to the President, you will own the end-to-end marketing lifecycle, from directing high-level branding to editing TikToks and managing our podcast. Content Creation: Shoot, edit, and post high-quality video and photo content. You will coordinate with Project Managers to forecast construction activities and capture the "hero shots" of our builds. Social Media Mastery: Manage our full digital presence (Reels, TikTok, Instagram). This includes strategy, planning, design, caption writing, and active community engagement. Brand Standards: Shape and maintain brand procedures. You will design and order company "shwag," brand apparel, business cards, and physical marketing booklets. The "Set Apart" Podcast: Assist in the production of our company podcast, managing guest lists and learning A/V components to elevate production value. Data-Driven Growth: Track success via analytics and company metrics to refine our forward-thinking strategies. Event Coordination: Plan and execute company events and community collaborations to expand our local footprint. What You Bring to the Team The Construction Connection: An intermediate knowledge of-and a genuine LOVE for-the construction industry. Creative Portfolio: A Bachelor's degree in Marketing, Graphic Design, Communications, or Journalism. Digital Expertise: A solid understanding of design, copy, and web practices. 5+ years of digital experience (social, web, emerging tech) is highly preferred. Strategic Mindset: Within 14 days of starting, you should be ready to audit our current strategy and propose a new, forward-thinking implementation plan. Tech Savvy: Proficiency in Trello for task management and comfort coordinating with website developers for continuous UI/UX improvements. Communication: Brilliant interpersonal skills; you must be as comfortable interviewing a Superintendent as you are presenting to the President. Work Environment & Logistics Miami-Based: While headquartered in our Miami office, this is a mobile role. You will spend significant time traveling to various job sites throughout Miami-Dade County to capture content. Interdisciplinary: You will bridge the gap between the field (Superintendents/PMs) and the digital world. Ready to build our brand from the ground up? Apply today!
    $61k-99k yearly est. 4d ago
  • UHNW Private Banking Director: Wealth Strategy & Growth

    Citigroup Inc. 4.6company rating

    Senior manager of marketing job in Miami, FL

    A leading financial services firm in Miami is looking for a Private Banker to develop and manage client relationships and create tailored wealth management strategies. Candidates should have over 15 years of experience in the financial sector, strong knowledge of investment and credit products, and relevant licensing. This role offers a salary range of $200,000 to $500,000 plus comprehensive employee benefits including medical coverage and paid time off. #J-18808-Ljbffr
    $125k-164k yearly est. 2d ago
  • Product Director

    Atlas Air, Inc. 4.9company rating

    Senior manager of marketing job in Miami, FL

    The Product Director is customer-obsessed and leads the vision, strategy, and roadmap for a mission-critical product ecosystem at Atlas Air. This role goes far beyond backlog management-it requires a sharp strategic thinker with the ability to navigate ambiguity, influence senior stakeholders, and deliver impactful business outcomes. The product director is effectively the “voice of the customer/end‑user in the product.” They effectively integrate, motivate and build relationships with and between team members, key stakeholders, customers, executives, and other individuals or organizations involved with the end‑to‑end product life cycle. Responsibilities Values and Behavioral Standards: Demonstrate Atlas Air's core values, including integrity, customer focus, teamwork, innovation, and accountability as stated in our company, “Code of Conduct” policy, and to respond appropriately in the event of any known departure Consistently apply high standards of strategic judgment, cross‑functional leadership, and organizational influence. Lead by example in fostering a customer‑centric mindset and product leadership across teams. Operate with strategic autonomy while balancing trade‑offs, inspiring teams to deliver impactful and meaningful outcomes. Maintain a commitment to continuous learning, adaptability, and innovation‑first thinking. Who You Are: Growth‑oriented, innovative leader that thrives in ambiguous, under‑defined environments, turning chaos into clarity and structure. Outcome‑driven, able to connect the “why” to the “what” and “how.” Intellectually curious and empathetic, with a passion for uncovering deep customer needs and driving innovation. A natural influencer and storyteller who builds alignment across all levels of the organization. Balance agility with follow‑through, demonstrating stamina and perseverance to see impact through to completion. Technologically fluent and able to partner effectively with engineers and cross‑functional teams. Major Job Accountabilities: Define and continuously evolve product strategy and vision aligned with Atlas Air's strategic priorities, focusing on both short‑ and long‑term outcomes. Translate ambiguous inputs into structured, outcome‑driven product plans, ensuring clarity and alignment across teams. Influence executive stakeholders using compelling, data‑driven narratives, driving alignment on product vision and strategy. Lead customer discovery, experimentation, and rapid iteration to validate needs and assumptions, identifying latent user needs. Own the product roadmap, prioritizing initiatives that balance customer, business, and technical outcomes, while maintaining strategic alignment. Foster collaboration and partnerships across engineering, design, operations, data, and business teams to ensure successful product delivery. Establish clear KPIs and success metrics, adjusting the product strategy based on continuous learning and feedback from stakeholders. Act as a player‑coach, mentoring talent, fostering a growth mindset, and raising the bar for product thinking and execution. Champion innovation through customer insights, lean experimentation, and rapid iteration, while maintaining alignment with broader business goals. Financially literate and can manage a P&L if required Support Application Development Chapter Lead in implementing an engineering culture Support Portfolio Senior Director in implementing an adaptive human‑centric system of work Qualifications Degree or equivalent experience 7+ years of product management experience with 3+ years with full accountability of a complex enterprise‑level program, portfolio or product Proven success in strategic product management roles, with a focus on driving business outcomes and impact, rather than just managing deliverables. Proven track record of defining and executing product strategies Experience leading product strategy in high‑growth, ambiguous, or consultative environments (e.g., technology, strategy consulting, or transformation roles). Demonstrated ability to define product vision, strategy, and outcomes, not just deliverables. Strong track record of working with senior leaders and influencing cross‑functional stakeholders in a collaborative, consultative manner. Experience with customer discovery techniques, agile product delivery, and experimentation frameworks. Familiarity with modern SDLC practices, including CI/CD, automated testing, and cloud‑native systems, is a plus. Experience managing ERPs or Enterprise Platforms as a product Airline or logistics experience an advantage but not essential Proven ability to lead through influence, aligning teams and stakeholders around a unified product vision. Experience in multiple industries is valued (e.g., technology, FinTech, SaaS, HealthTech), with the ability to ramp up in new domains quickly. A background in consulting, technology, or other high‑growth sectors is highly valued, with an emphasis on strategic problem‑solving and driving results. Career progression reflecting increased scope, strategic influence, and team impact. Skills: Flexibility to adapt to a fast‑paced work environment Executive storytelling and influence Highly skilled Workshop facilitation in highly complex and political enterprise level environments Strategic thinking and problem framing in complex, undefined environments. Deep customer discovery and experimentation. Data‑informed decision‑making. Team development, mentoring, and fostering a growth mindset. Critical thinking and the ability to navigate ambiguity. Self‑motivated, proactive, and a collaborative team player. Special demands: The role will require frequent (~monthly) domestic travel and occasional (annually) international travel Salary Range: $155,000 - $218,000 Financial offer within the stated range will be based on multiple factors to include but not limited to location, relevant experience/level and skillset. The Company is an Equal Opportunity Employer. It is our policy to afford equal employment opportunity to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, citizenship, place of birth, age, disability, protected veteran status, gender identity or any other characteristic or status protected by applicable in accordance with federal, state and local laws. To view our Pay Transparency Statement, please click here: Pay Transparency Statement #J-18808-Ljbffr
    $155k-218k yearly 5d ago
  • Marketing Manager

    Titan America 4.5company rating

    Senior manager of marketing job in Deerfield Beach, FL

    Commercial & Infrastructure Solutions Reports to: Senior Vice President of Marketing Titan America LLC (NYSE: TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America has consistently delivered innovation, operational excellence, and sustainable solutions. Our comprehensive portfolio-including cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures-serves diverse customer needs across commercial, industrial, and infrastructure markets. The Opportunity Titan America is seeking a strategic and results-driven Marketing Manager - Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role is central to defining and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable business growth. The Sr. Marketing Manager will collaborate closely with sales, operations, product management, and technical services teams to ensure customer-focused, data-driven decision-making. The role requires both strategic vision and hands-on execution, with accountability for market intelligence, customer engagement, and campaign effectiveness. Key Responsibilities Market Strategy & Intelligence Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential. Conduct in-depth research on segment ecosystems-including competitors, influencers, regulatory developments, and industry trends-to identify risks and opportunities. Build competitive models to inform pricing, positioning, and go-to-market strategies. Marketing Execution Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments. Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers. Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits. Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging. Lead digital marketing efforts-including CRM, website management, email, paid media, and social channels-to align with segment needs. Customer & Industry Engagement Strengthen Titan America's brand presence through participation in industry conferences, trade shows, and advocacy bodies. Build and nurture relationships with key stakeholders, including contractors, architects, engineers, developers, and public sector decision-makers. Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches. Performance & Measurement Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction. Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives. Drive adoption and visibility of Titan America's sustainable solutions, particularly lower-carbon and innovative construction materials. Success Measures Demonstrated increase in market share across commercial and infrastructure segments. ROI from marketing campaigns that contribute directly to sales pipeline growth. Increased adoption of admixtures, sustainable solutions, and innovative technologies. Enhanced customer loyalty and preference for Titan America's product portfolio. Strong cross-functional collaboration with sales, operations, and technical services. Qualifications Bachelor's degree in Marketing, Business, Engineering, or Materials Science (MBA preferred). 6-8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals. Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets. Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes. Proficiency in CRM systems, digital marketing platforms, and analytics tools. Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging. Proven ability to influence stakeholders, lead change, and collaborate across departments. Willingness to travel up to 50% for customer, industry, and internal engagements. Why Join Titan America? At Titan America, you will join a global leader with more than a century of success, innovation, and sustainability. This role provides the opportunity to shape the future of commercial and infrastructure markets, while working with high-performing teams across the United States and internationally. We are proud to offer a competitive compensation package, including: Market-leading base salary Annual performance-based bonus Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more) Our culture is built on safety, integrity, accountability, and sustainability. We invest in our people, providing opportunities for professional growth, development, and long-term career success.
    $57k-90k yearly est. 2d ago
  • Senior Analyst Marketing Analytics

    Norwegian Cruise Line Holdings Ltd. 4.5company rating

    Senior manager of marketing job in Miami, FL

    JOB SUMMARY: The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging cruise consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. This position plays a critical role in supporting growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth. DUTIES & RESPONSIBILITIES: Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners. Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies. Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions. Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making. Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters-delivering dynamic, interactive reporting at scale. Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI. Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges. Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment. Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions. Perform other job-related functions as assigned. QUALIFICATIONS DEGREE TYPE: Bachelor's Degree FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field. EXPERIENCE: Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics. Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools. Familiarity with ETL processes and handling complex datasets is preferred but not required. Prior experience in the travel and hospitality industry is a plus but not mandatory. COMPETENCIES/SKILLS: Advanced proficiency in SQL, Tableau, and Excel. Experience with Adobe Analytics is preferred. Knowledge of R and/or Python is a plus but not required. Skilled in developing automated tools and analytics solutions. Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams. Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment. Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills. Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
    $57k-70k yearly est. 2d ago
  • Sr. Manager, Destinations Product & Experience

    Carnival Cruise Lines 4.3company rating

    Senior manager of marketing job in Miami, FL

    The Sr. Manager, Destinations Product & Experience will lead the strategic oversight and operational execution of tour allocations across Carnival owned and operated destinations. This role includes product development, optimizing brand allocations (inventory), tracking booking curves, optimizing and driving on-island sales, driving cross-brand coordination to maximize guest participation and operational efficiency, and shaping long-term strategies to improve guest experience, revenue, and NPS aligned with ship/ itinerary profiles. The role will also manage the cost/margin of the on-premise paid guest experiences. The position reports directly to the Director, Destinations Operations Excellence and will have dotted-line influence over destination operations teams (local Shorex sales teams). The role has authority to guide allocation decisions and product alignment across all brands and marketing & sales strategies and execution for day-of / on-island sales. It will also recommend new products/ experiences, test/pilot new marketing and sales strategies, and train on-island guest experience teams on marketing, sales, and services. The ideal candidate brings a sharp analytical lens, consumer insight, innovation, competitive perspective in the hospitality industry, ability to engage multiple stakeholders, and a forward-thinking approach to leveraging AI and data insights, while navigating the complex dynamics inherent to this space. This is a high-impact, high-visibility role requiring strong analytical acumen in marketing & sales, cross-functional collaboration, policy development, and a deep understanding of destination operations, guest experience alignment, cost management, and revenue generation across brands. The role will consolidate the paid guest experience P&L of our destinations, analyze take rates, recommend capacity growth, and prepare business cases to secure investments (ROI). Essential Functions Allocation Strategy & Optimization - Lead the development and execution of dynamic tour allocation policies across brands, adjusting based on booking curves and sales velocity. Collaborate with brand teams to gather and analyze ongoing sales data and reallocate inventory in real time, ensuring optimal utilization and guest satisfaction. Product differentiation across ports - Define a differentiated strategy across ports reflecting the unique character of each destination, including: Developing a playbook for low-volume/small ship/short voyage versus high-volume/big ship/long voyage strategies Identifying gaps in product mix and proposing new experiences tailored to guest demographics and voyage type while keeping ease of execution Partnering with product development to ensure innovation and differentiation across the portfolio Partnering with brand Shorex teams to drive innovation and build business cases to support investment decisions Product Alignment & Cost Analysis - Standardize tour specifications across brands (e.g., duration, inclusions) and analyze cost structures to ensure harmonized pricing. Work with destination teams to maintain consistency and feasibility across offerings. Work with port teams on the execution of Shorex offerings (especially for new products). On-Island Sales Oversight - Oversee on-island sales operations at owned destinations in partnership with local leads, identifying opportunities to improve conversion rates and guest engagement. Ensure alignment between on-island offerings and pre-booked Shorex products. Cross-Brand Alignment - Act as the primary liaison between Global Destinations and brand Shorex teams, managing sensitive negotiations and fostering trust. Use data-driven insights to influence decisions. Systems, AI & Analytics Integration - Explore and pilot AI-driven tools to support forecasting, allocation decisions, and trend analysis. Build dashboards that enable smarter, faster decision-making. Third-Party Tour Allocation Management - Extend allocation strategy to third-party operators, applying the same booking curve analysis and reallocation logic. Build relationships with external vendors to ensure transparency and operational flexibility. Qualifications Bachelor's Degree in Business Administration, Hospitality and Tourism Management, Data Analytics, Business Intelligence, Economics, or Finance. Master's Degree is a plus 7-10 years of destinations operations and revenue management, cruise industry experience, analytics and strategic insights. Knowledge, Skills, and Abilities Knowledge of Microsoft Office tools (PowerPoint, Excel, Power BI) and related software. Understanding of data analytics with strong data modeling and forecasting skills. Proven experience in managing projects and multiple stakeholders within a corporate environment. Ability to partner with various leadership levels and collaborate with remote employees. Experience with tour operations or cruise/hospitality sectors. Strong attention to detail and commitment to high guest experience standards. Strong communication, organizational and management skills to drive the vision across different groups. Physical Demands: Requires regular movement throughout company facilities. Travel: More than 50% non-shipboard travel likely. Work Conditions: Work may require working inside and/or outside with exposure to changing climate and/or operating machinery. This position is classified as “in-office.” It requires working from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from home on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. At Carnival, your total rewards package is more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Benefits include: Health Benefits: Medical, dental and vision plans Employee Assistance Program and other mental health resources Company-paid term life insurance and disability coverage Financial Benefits: 401(k) plan with company match Employee Stock Purchase plan Paid Time Off: Holidays, vacation, and sick time details provided by policy Other Benefits: Stand-by cruises, employee discounts, and family rates Tuition reimbursement and professional development resources On-site Fitness center at Miami campus About Us Carnival Corporation & plc is the world's largest leisure travel company. Our mission is to deliver unforgettable happiness to our guests through our portfolio of cruise brands and island destinations. This includes Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, P&O Cruises, Cunard Line, AIDA, and Costa Cruises. Join us and embark on a career that offers growth opportunities and a global community that makes a difference. Equal employment opportunity statement and expectations regarding ethical and compliant culture are part of this role. Carnival is an equal opportunity employer and does not discriminate on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, disability, or any other protected status. #J-18808-Ljbffr
    $97k-117k yearly est. 1d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Davie, FL?

The average senior manager of marketing in Davie, FL earns between $82,000 and $137,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Davie, FL

$106,000

What are the biggest employers of Senior Managers Of Marketing in Davie, FL?

The biggest employers of Senior Managers Of Marketing in Davie, FL are:
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