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Senior manager of marketing jobs in Fayetteville, AR

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  • Shopper Marketing Brand Manager - Walmart

    Clorox 4.6company rating

    Senior manager of marketing job in Bentonville, AR

    Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: The Shopper Experience Manager creates demand in-store and online by developing marketing strategies and programs that influence shopper behavior and stimulate category and store growth. This role is responsible for accelerating digital penetration of Clorox brands at Walmart by integrating digital-first tactics into shopper marketing plans and leveraging omni-channel experiences to drive engagement and conversion. This individual will partner with Customer and Field Teams to build and execute integrated Customer Business Plans grounded in robust shopper insights and aligned with Walmart's evolving digital ecosystem. In this role, you will: Engage our People as Business Owners: Develop individual capabilities to promote growth. Lead innovative marketing ideas and generate business results: Integrate knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs. Provide input into Customer specific marketing plans that are integrated into annual Customer Business Plans. Contribute to Shopper Marketing capability building: Leverage shopper marketing and retail tools, processes, resources. Support agency/vendor/marketing partner relationships to ensure consistent high-quality work. Drive Shopper Marketing efficiency and ROI: Work within assigned budget to ensure effective and efficient spends, giving input into strategies/plans based on pre/post event analysis. What we look for: Bachelor's degree in related field 3+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company) and/or 5+ years of Consumer Products Sales experience Previous experience with interpreting shopper data to develop business strategies Marketing, Consumer and Shopper knowledge Consultative/Solution selling Business Planning and Insights (Diamond Planning process) Be able to quickly learn and understand Clorox' key processes Workplace type: Hybrid: This individual will work 3 days onsite and 2 days remote. Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more. [U.S.]Additional Information: At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. -Zone A: $128,000 - $252,200 -Zone B: $117,400 - $231,200 -Zone C: $106,700 - $210,200 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies. Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
    $75k-101k yearly est. 60d+ ago
  • Global Marketing Strategist - Citrix

    Arrow Electronics 4.4company rating

    Senior manager of marketing job in Fayetteville, AR

    The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow's market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders. **What You'll Be Doing:** + Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities + Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers + Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. + Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders. + Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers. + Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. + Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth. + Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans. **What We Are Looking For:** Requirements: + 5 to 7 years of global marketing experience + Minimum 3 years of experience in strategic marketing plan creation + Experience in the IT sector is required + Experience in developing demand generation programs to multi-persona buying groups + Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques. + Experience in developing marketing plans both to and through channel ecosystem partners. Qualities: + Team player, with strong interpersonal service skills + Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time Skills: + Strong writing, presentation and communication skills + Proficient in Microsoft Office products **Work Arrangement:** Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. **What's In It For You?** At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. + Medical, Dental, Vision Insurance + 401k, With Matching Contributions + Short-Term/Long-Term Disability Insurance + Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options + Paid Time Off (including sick, holiday, vacation, etc.) + Tuition Reimbursement + Growth Opportunities + And more! **Annual Hiring Range/Hourly Rate:** $89,900.00 - $132,000.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. **Location:** US-FL-Florida (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion. **Time Type:** Full time **Job Category:** Marketing and Communications **EEO Statement:** Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) (https://cdn.phenompeople.com/CareerConnectResources/ARELUS/documents/EqualEmploymentOpportunityPolicy\_UnitedStates\_2024-***********40.pdf) _We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application._ _In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information._ Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
    $89.9k-132k yearly 60d+ ago
  • Marketing & Commerce Managed Service Design Manager

    Accenture 4.7company rating

    Senior manager of marketing job in Bentonville, AR

    We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: ********************** You are: If you relish delivering business, engaging with great brands and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you!! There is never a typical day at Accenture Song, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with clients to bring ideas and innovation to life, building customer relationships and digital marketing, ecommerce, and omni-channel solutions. You will aid our clients in transforming their marketing organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. You will also be accountable for helping to drive and deliver new ideas with clients and lead teams to ensure client value. You'll engage in projects that design and stand up/activate Accenture's agency services. You'll lead strategic engagements and teams that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, and activating new ways of working using agile rhythms and enabling leading digital platforms such as Adobe and Salesforce. The work: · Develop new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes · Lead teams to deliver value through developing new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand-up transformational changes within their organization · Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and orchestrate roadmaps, organizations and operations to deliver this · Identify ineffectiveness and areas of opportunity within a client's marketing organization and determine strategic implications. Lead teams to define detailed plans, inclusive of people, process and technology, to generate improvements · Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a "new way of working" · Engage with working leadership level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives · Support new business opportunities through participating in pitches and RFP responses · Collaborate with other functional teams to deliver more holistic transformation solutions such as brand, creative and marketing strategy · Support and participate in thought leadership for marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals · Lead activation engagements to aid clients to operate in new ways, in agile rhythms and to make the most of experience platforms such as Adobe. Here's what you'll need: + Minimum 6 years of marketing/marketing operations experience with integrated CRM, direct-response and/or data-driven marketing with/for B2C, B2B or B2B2C organizations + Minimum 3 years in a leadership capacity defining strategies and plans that improve and grow business outcomes + Minimum 2 years of experience consulting, as a marketing strategist or defining process and organizational design solutions in a business environment + Minimum 5 years of experience working within a digital business or digital agency + Minimum 5 years of professional services in digital business, or digital marketing to include solutions for Fortune 500 clients, Bonus points if: + Bachelor's degree or equivalent (minimum 12 years) work experience + Core management consulting skills including: + Strategic skills: strong critical thinker, ability to architect solutions, and clearly communicate strategic ideas in a clear, simple manner + Subject matter knowledge in integrated marketing operations and processes with expertise in understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels and working with leading class digital platforms such as Adobe + Experience leading and facilitating working sessions with both teams and leaders, + Experience architecting, implementing and managing organizational change a plus + Experience designing, developing and implementing marketing and digital processes and ways of working that bring agility to teams, as well as + rolling out new organizational capabilities / Knowledge of digital marketing best practices and leading measurements + Ability to establish and grow long term trusted relationships over time. Being the trusted "go-to" person + Proven experience leading teams to deliver quality results and outputs per agreed timelines and plans + Self-starter with strong organizational skills + Willingness to learn new things, innovate and grow + Able to collaborate across disciplines, teams and organizational lines + Understanding of CRM strategic concepts and services. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. (************************************************************ Role Location Annual Salary Range California $94,400 to $293,800 Cleveland $87,400 to $235,000 Colorado $94,400 to $253,800 District of Columbia $100,500 to $270,300 Illinois $87,400 to $253,800 Maryland $94,400 to $253,800 Massachusetts $94,400 to $270,300 Minnesota $94,400 to $253,800 New York/New Jersey $87,400 to $293,800 Washington $100,500 to $270,300 Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at **************** or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Equal Opportunity Statement (******************************************************************************************************************************************** Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women. Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information. Please read Accenture's Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
    $100.5k-270.3k yearly 60d+ ago
  • Walmart U.S. Category Management Senior Manager

    Procter & Gamble 4.8company rating

    Senior manager of marketing job in Fayetteville, AR

    The Category Management Senior Manager is the Category Advisor for a respective Category and is responsible for delivering Category Sales & Market Share Growth for Walmart. The Category Management Senior Manager leverages category expertise, compelling story telling skills and superior analytics & insights to establish themselves as the trusted resource for the Walmart Merchant. In this role, you will own the relationship with the Walmart Merchant and be responsible for strategic development, business analytics, and advising on the Walmart Physical & Digital Shelf. Key Responsibilities Included: + Deliver Thought Leadership & Category Expertise to Walmart Merchant Team + Partner with Walmart to clearly define OMNI Category Strategies that deliver Sales & Market Share Growth + Provide actionable reporting, insights, and marketplace analysis across the Category to influence decisions and strategies to grow the category + Develop Breakthrough Physical & Digital shelf concepts + Collaborate with Internal Category Experts to deliver BIC Shelving & Assortment Recommendations across both the Physical & Digital Shopping Environment + Collaborate with Shopper Insights managers to Provide Best In Class Insights + Proactively anticipate the business needs of the Walmart merchants, and provide insightful, thoughtful, data driven recommendations on growing the Walmart business + Proactively provide competitive updates & landscape assessments to Walmart Merchant Team + Sell-in and execute in-market tests Job Qualifications Key Skills Required: + Strong customer collaboration and selling skills + Ability to distill complex data into simple stories + Ability to Lead, Train & Develop Others + Strong thought leadership and influencing skills + Ability to proactively set and lead productive meeting agendas + Superior communication skills (written- verbal - presentation) + Demonstrated analytical and critical thinking skills; ability to identify root causes- link strategies and objectives to develop compelling stories and recommended actions + Experience with Key Category Management Tools (i.e. ProSpace, PowerBI, Excel, Nielsen, etc.) Location/Mobility: + This role is located in Fayetteville, Ark., and will require a move to Northwest Arkansas to work directly with Walmart Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process. We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ's, please click HERE (******************************************************* . Procter & Gamble participates in e-verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Job Schedule Full time Job Number R000141114 Job Segmentation Experienced Professionals Starting Pay / Salary Range $105,000.00 - $156,200.00 / year
    $105k-156.2k yearly 29d ago
  • Performance Marketing Manager

    Slim Chickens 3.4company rating

    Senior manager of marketing job in Fayetteville, AR

    Job Details Fayetteville, AR Fully RemoteDescription We're not just another chicken joint-we're one of the fastest-growing brands in the game, built on hand-made food and bold ambition. At Slim Chickens, every tenderloin gets the royal treatment: brined, buttermilk-soaked, hand-breaded, and cooked fresh to order. That same care and craft goes into how we grow our people. If you've got hustle, heart, and an entrepreneurial spark, this is the place to prove yourself and shape your career. Our team thrives on real connection-working fast, thinking big, and building something that makes an impact every day. Here, you'll be trusted to make decisions, empowered to own your work, and part of a crew that's taking this brand to the next level. Slim Chickens is growing fast. The only question is-are you ready to grow with us? Purpose of the Position Are you obsessed with driving traffic and squeezing every drop of ROI out of a campaign? Slim Chickens is looking for a Performance Marketing Manager who can blend the art of local activation with the science of analytics. This is a hybrid role where you'll own both sides of the marketing coin: energizing local markets with smart, scrappy media, grassroots, and 3PD campaigns and diving into digital dashboards to optimize performance at scale. Franchisees will look to you to uncover opportunities, activate high-impact programs, and translate data into wins. Essential Position Responsibilities What You'll Do Track and optimize campaigns across digital, social, LRM, and app promotions. Partner with agencies and internal teams to amplify what's working-and pivot fast on what's not. Turn dashboards (DOMO, GA, Meta, OLO, Punchh, Brink) into action plans everyone can understand. Build quarterly franchisee plans that fuel sales, local buzz, and community engagement. Inspire and educate operators with fresh, traffic-driving ideas. Spot trends early, test new opportunities, and shake things up when it makes sense. Slim Chickens systems principles and objectives: Has a thorough understanding of Slim Chickens' established operating systems (e.g., quality, security, office environment, company policies, safety) and recognizes the responsibility to stay updated on these systems and the role this position plays in supporting them. Performs other duties as necessary in support of business objectives: This position description is designed to guide the activities of the Performance Marketing Manager. It is not meant to restrict the individual's creativity or limit their thinking, nor does it encompass all the tasks that may be required in this role. Physical Activities: Primarily performed in an office environment. Involves entering and retrieving information on a computer and visually verifying details, often in small print. May also require presenting information to small or large groups. Travel: About 4 business days a month. Benefits: Health insurance Dental insurance Vision insurance Flexible Spending Account 401(k) Parental Leave Pet Insurance Paid time off Life Insurance Tuition reimbursement Adoption Assistance Slim Chickens is an equal opportunity employer and considers applicants for all open positions without regard to race, color, religion or belief, sex, age, citizenship status, national origin, marital status, military/veteran status, sexual orientation, genetic information, gender identity, and physical or mental disability. Qualifications Requirements: 2-5+ years in performance + field marketing (restaurant/retail/franchise a plus). Proven analytical chops-you love data almost as much as winning. Experience collaborating with franchisees or multi-unit operators. Comfortable balancing strategy with rolling up your sleeves. Strong with Excel, dashboards, and campaign tools. A curious, challenger mindset that's always looking for the next edge. Minimum Education: Bachelor Degree in Marketing, Communications, or Advertising. At Slim Chickens, we take growth seriously-but we keep it fun. If you thrive in fast-paced environments, love turning numbers into stories, and get a rush from both local hustle and digital optimization, this is your stage
    $58k-67k yearly est. 60d+ ago
  • Senior Director II, Customer Marketing - Walmart/Club

    The Coca-Cola Company 4.4company rating

    Senior manager of marketing job in Rogers, AR

    At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally. This **Senior Director, Customer Marketing** role is the marketing team lead for **Walmart and the Club Channel** . This leader will provide strategic leadership and management for the development and delivery of shopper, connected commerce, and category/brand programs for our customers, while leading a team of marketers who manage this portfolio. This position plays a critical, collaborative role in the annual and long-term joint business planning process, the development of growth strategies, innovation, and digital marketing programming. In addition, this role will manage relationships with sales, leadership, brands, bottlers, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. **What You'll Do for Us:** Lead a team of marketers in the development and implementation of total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should also help retain and recruit the next generation of consumers for Coca-Cola by fully leveraging our national marketing plans. **System Leadership:** + Own the relationship with senior sales and marketing/category leadership. + Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources. + Communicate to our system Bottling Partners on key marketing milestones within customer portfolio **Cross-Functional Collaboration:** + Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers. + Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights. + Scale learnings from portfolio of customers into enterprise impact. **Customer Leadership:** + Lead C-suite marketing customer discussions and retailer media network strategies with win/win objectives. + Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels. + Ownership of Investment strategy to deliver customer plan. + Lead teams and provide guidance for complex problem solving and negotiations. + Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand. **Organizational Development:** + Lead the team and cross-functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities. + Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings. + Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI). + Catalyst for employee engagement amongst direct reports and broader Frontline Marketing. **REQUIREMENTS:** + Bachelor's Degree Required, master's preferred. + 12 years minimum experience in marketing, brand, shopper, and/or commerce + Analytical skills for data interpretation and strategy development. + Brand Management (building and maintaining strong brand health). + Category Management (managing product categories for optimal sales). + Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation). + Financial, RGM, and P&L Acumen. + General Management Mindset. + Influencing without authority. **Preferred Candidates will have** + Advanced Negotiation Training + Entrepreneurial Spirit + Strategic Planning (developing near and long-term marketing strategies) + Persuasive communication skills / Presentation Storytelling + Technology/Trend proficiency **Skills:** Influencing; Financial Acumen; Shopper Marketing; eCommerce Marketing; Influencing Without Authority; Omnichannel Strategy; Performance Optimizations; Marketing; Analytical Thinking; Presentation Storytelling; Data Interpretations; Strategy Development; General Management; Brand Management; Negotiation; Strategic Planning; Profit and Loss (P&L) The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Pay Range:$211,000 - $238,400 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:50 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
    $211k-238.4k yearly 5d ago
  • Director of Data Strategy and Insights

    Enterprises

    Senior manager of marketing job in Bentonville, AR

    Director of Data Strategy and Insights Department: Technology Reporting to: Head of Technology; dotted line to COO FLSA Status: Exempt Location: Bentonville, AR or Denver, CO preferred; open to candidates in Washington, DC or Jersey City, NJ with significant travel expected. About the Position The Director of Data Strategy and Insights at Walton Enterprises (WEI) will lead the enterprise data vision and define how WEI governs, manages, and applies data as a strategic asset to strengthen decision-making, transparency, and measurable impact. This leader will establish and champion a comprehensive data governance framework that ensures accuracy, security, and ethical use of data across WEI and its affiliates. Impact This role will shape how WEI uses data as a strategic asset - strengthening governance and transparency, enhancing decision-making, and driving innovation in support of the organization's mission to make lasting, meaningful impact. What you will do The Director will design and execute the organization's data strategy and roadmap, aligning data capabilities with WEI's mission, values, and long-term objectives. They will guide a team that transforms information into intelligence - developing insights that reveal opportunities, measure performance, and inform strategic priorities. By fostering a culture of data literacy, accountability, and responsible stewardship, the Director will ensure that trusted, well-governed data underpins every major decision and drives meaningful impact across the enterprise. Responsibilities Data Strategy and Governance Develop and implement a comprehensive enterprise data strategy that aligns with WEI's long-term goals. Establish data governance frameworks to ensure accuracy, security, privacy, and compliance across all data sources. Partner with technology and business leaders to design and maintain robust data platforms and integration frameworks. Champion the responsible and ethical use of data in support of WEI's philanthropic and investment activities. Analytics and Insight Generation Lead the development of business intelligence tools, dashboards, and data models that deliver clear insights to executives and program leaders. Translate complex data into narratives that inform strategic decisions, from portfolio management to social impact measurement. Build predictive and prescriptive analytics capabilities that anticipate organizational needs and opportunities. Partner with business and tech teams to track and visualize outcomes and performance metrics. Leadership and Collaboration Build and manage a high-performing team encompassing data analysts and visualization specialists. Foster a culture of data literacy and empowerment across departments, helping teams use data confidently and responsibly. Collaborate closely with WEI's technology leadership to modernize infrastructure and support scalable, cloud-based data solutions. Data Infrastructure, Technology, and Tools Develop company-wide data strategy and best practices for data creation, collection, storage, processing, access, and value creation Oversee the evaluation, selection, and implementation of data platforms and analytics tools (e.g., GCP/BigQuery, Power BI) Collaborate with software engineering and product leaders to translate business requirements into data products that are managed through the product lifecycle Drive integration of data systems across philanthropic, operational, and investment platforms. Ensure best-in-class data quality, lineage, and accessibility standards to support transparent reporting and informed decisions. Who we are looking for Skills needed Data Strategy and Governance Leadership Business Intelligence and Advanced Analytics Cloud Data Architecture and Integration Strategic Communication and Data Storytelling Team Development and Change Leadership Cross-Functional Collaboration Qualifications required for your success Bachelor's or Master's degree in Data Science, Computer Science, Statistics, Business Analytics, or related fields. 10+ years of experience in data management, analytics, or business intelligence; 5+ years in a leadership role overseeing enterprise data strategy. Demonstrated success implementing data governance and analytics strategies in complex, multi-stakeholder organizations. Strong understanding of data architecture, integration, and visualization tools. Experience with cloud-based data ecosystems (Azure, AWS, GCP) and advanced analytics (AI/ML) preferred. Proven ability to translate technical insights into executive-level recommendations. Additional Helpful Experience Includes Experience in philanthropy, finance, investment management, or family office environments. Ability to lead cross-functional change and inspire a data-driven culture at all levels of the organization. Excellent communication, influencing, and stakeholder management skills. Personal attributes that support your success Demonstrates discretion, integrity, and expertise while serving as a trusted advisor to principals and colleagues. Collaborates respectfully and effectively with others, contributing to a supportive, team-oriented environment. Approaches challenges with curiosity, bold thinking, and a commitment to continuous learning and innovation. Maintains a strong focus on results, consistently exercising sound judgment and decision-making. Brings a visionary mindset, planning strategically for the future with imagination and insight. Committed to excellence and actively engages with others to accomplish shared goals. All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States on your first day of work. Benefits Information Compensation Range : $250,000 - $300,000 Benefits Information: We offer a comprehensive and generous benefits package which includes medical, dental, and vision insurance, a 401(k)-retirement plan and paid time off. About the IT Department The Information Technology Department provides a suite of services including hardware and software support, custom application development, cybersecurity, networking and tools for software integration. These services are provided to Walton Enterprises, the Walton Family Foundation and to Walton Family Entities. About Walton Enterprises Walton Enterprises supports the personal, philanthropic, and business activity for the Walton family. We are a family-led organization, supporting multiple generations of Sam and Helen Walton's family. We value trust, mutual respect, and a workplace where every associate belongs and can do their best work. We bring together talented people with different backgrounds and viewpoints, support their growth, and empower them to contribute meaningfully. We are an equal opportunity employer committed to a workplace that is free of discrimination and harassment of any kind. All applicants receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, genetic information, or any other status protected by the laws or regulations in the locations where we operate.
    $102k-137k yearly est. Auto-Apply 22d ago
  • Director of Marketing, Communications, and Partner Relations

    Art and Wellness Enterprises

    Senior manager of marketing job in Bentonville, AR

    About Art Bridges Art Bridges Foundation is the vision of philanthropist and arts patron Alice Walton. Since 2017, Art Bridges has created and supported projects that bring outstanding works of American art out of storage and into communities. Art Bridges partners with a growing network of over 200 museums of all sizes and locations on nearly 900 projects-impacting more than 5.3 million people across 49 states and Puerto Rico-to provide financial and strategic support for exhibition development, loans from the Art Bridges Collection and Partner Loan Network, and programs designed to educate, inspire, and deepen engagement with local audiences. The Art Bridges Collection represents an expanding vision of American art from the 19th century to present day and encompasses multiple media and voices. For more information, visit artbridgesfoundation.org. Required Documents to Apply: The Director of Marketing, Communications, and Partner Relations is responsible for planning, development, and implementation of Art Bridges marketing strategies, communications, and partner relations activities. The Director leads at the strategic and tactical levels with the other functions of the foundation to increase Art Bridges awareness, impact, and partnerships nationally. Additionally, the Director guides press and PR opportunities and guides agency relationships, as well as supports and collaborates with marketing and communications teams at partner museums. The Director of Marketing, Communications, and Partner Relations ties all strategic marketing and communications initiatives back to organizational strategic goals and keeps the big picture in focus. As a member of the leadership team, the Director is involved in organization-wide strategic and business planning, evaluation, and professional development initiatives. In addition, the Director works closely with the communications leads at Art and Wellness Enterprises (AWE), the organization that provides operational support for non-profits that are part of Alice L. Walton's philanthropic enterprise, and other team leads within the ecosystem. Job Description: Job Title: Director of Marketing, Communications, and Partner Relations Reports To: Chief Executive Officer Location: Bentonville, Arkansas (On-site) FLSA Classification: Exempt About Art Bridges Foundation Art Bridges Foundation is the vision of philanthropist and arts patron Alice Walton. Since 2017, Art Bridges has created and supported projects that bring outstanding works of American art out of storage and into communities. Art Bridges partners with a growing network of over 300 museums of all sizes and locations-impacting more than 20 million people across 50 states and Puerto Rico-to provide financial and strategic support for exhibition development, collection loans, and programs designed to educate, inspire, and deepen engagement with local audiences. The Art Bridges Collection represents an expanding vision of American art from the 19th century to present day and encompasses multiple media and voices. For more information, visit artbridgesfoundation.org. About The Position The Director of Marketing, Communications, and Partner Relations is responsible for planning, development, and implementation of Art Bridges marketing strategies, communications, and partner relations activities. The Director leads at the strategic and tactical levels with the other functions of the foundation to increase Art Bridges awareness, impact, and partnerships nationally. Additionally, the Director guides press and PR opportunities and guides agency relationships, as well as supports and collaborates with marketing and communications teams at partner museums. The Director of Marketing, Communications, and Partner Relations ties all strategic marketing and communications initiatives back to organizational strategic goals and keeps the big picture in focus. As a member of the leadership team, the Director is involved in organization-wide strategic and business planning, evaluation, and professional development initiatives. In addition, the Director works closely with the communications leads at Art and Wellness Enterprises (AWE), the organization that provides operational support for non-profits that are part of Alice L. Walton's philanthropic enterprise, and other team leads within the ecosystem. Essential Duties and Responsibilities Strategic Leadership Lead the development and implementation of Art Bridges' marketing, communication, and partner relations strategy, ensuring adherence to organizational goals and objectives. Ensure that evaluation systems are in place related to these goals and objectives, and report progress to the CEO. Ensure that the appropriate systems, staffing, and procedures are in place to properly support department functional areas of marketing, communications, partner relations, and strategic projects. Oversee coordination, execution, workflow optimization, and milestone management for cross-functional strategic projects to advance organization goals. Develop and oversee annual budgets, monitor progress, and assure adherence. Marketing & Communications Oversee, implement, and evaluate annual marketing and communications plans that include earned, owned, and paid media, including, but not limited to, social media, print and digital content, and email marketing. Ensure that brand identity, messaging, and marketing and communications strategy are infused in all organizational efforts (e.g., programming, development, partner network support). Oversee marketing and communication campaigns related to Art Bridges programs, strategic initiatives, and special events. Lead content strategy development and implementation. Oversee the development, design, distribution, and maintenance of high-quality print and digital collateral, presentations, newsletters, and others. Lead the strategy for engaging digital content for Art Bridges' website, social media, and email channels. Manage agency partners to ensure strategic alignment with all press and public relations, including proactive story pitching. Identify trends, monitor current events and influencers to anticipate opportunities for Art Bridges to engage in and/or lead national conversations related to its mission. Partner Relations Support partner onboarding and engagement strategies that expand institutional relationships and align with Art Bridges' broader mission. Use CRM and internal systems to generate actionable insights on partner needs and opportunities. Oversee partner relations team operations and strategic initiatives to improve partner experience. Occasionally represent Art Bridges at public and media events. Team Leadership Lead, coach, and develop a multidisciplinary, high-performing team fostering a culture of excellence, accountability, collaboration, and growth. Promote continuous improvement, professional development, and collaboration within your team to drive results and support organization priorities. Support recruitment, onboarding, and training of new team members to ensure alignment with organization standards and practices. Monitor and manage team performance, addressing attendance, conduct, or productivity issues promptly and professionally. Encourage employee engagement and morale through recognition and open communication practices. Perform other duties and responsibilities as assigned to support evolving organizational needs. Qualifications and Requirements Bachelor's degree in a relevant field such as Marketing, Communications, Public Relations, or related discipline. 8-10+ years of progressive experience in marketing, communications, or public engagement, with at least 5 years in a leadership role. Demonstrated success developing and executing integrated marketing and communications strategies across earned, owned, and paid media. Experience collaborating with media and PR agencies and managing campaigns at the national level. Strong understanding of nonprofit or cultural institutions, with a passion for increasing access to American art. Proven ability to manage and mentor teams, coordinate cross-functional projects, and align messaging across diverse stakeholders. Exceptional written and verbal communication skills, with the ability to craft compelling narratives for a variety of audiences. Proven ability to manage competing priorities in high-pressure environments, orchestrate multiple activities, and coordinate across diverse teams for optimal efficiency. Excellent decision-making and critical thinking skills with the agility to adapt in a fast-paced, innovative environment where change is constant. Familiarity with CRM platforms (Salesforce preferred), email marketing systems, and analytics tools. Highly organized with excellent management skills and a clear, proactive communication style. Mission-driven, collaborative, and adaptable leader with a strategic mindset and strong relationship instincts. High level of professional integrity and the ability to handle sensitive issues and situations with discretion Willingness and ability to travel nationally as required. Physical Demands and Work Environment The physical demands and work environment characteristics described here are representative of those required by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. Physical Demands: In the work environment described, position requires utilizing a computer and a telephone for prolonged periods of time and good eye/hand coordination, bending and stretching, and physical stamina to lift and transport a minimum of 10 pounds. Visual acuity to review written materials is required for this job. Work Environment: Work is performed full-time (Monday-Friday, 8 a.m.-5 p.m.) in a professional, climate-controlled office environment with standard office equipment, including computers, printers, and telephones. This role requires working in an open setting near colleagues. The noise level is typically low to moderate. The role also requires regular interaction with both the public and internal team members in a professional and courteous manner. Some travel will be required, including overnight trips on occasion. A flexible schedule may be necessary to accommodate business needs, including occasional evening and weekend work hours. Art Bridges and DEAI At Art Bridges, diversity, equity, accessibility, and inclusion are central to all work and decisions made within our organization. We support our colleagues and partners in learning and growing together to make this important work part of our daily lives. Art Bridges is an equal opportunity employer and is committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.
    $56k-99k yearly est. Auto-Apply 25d ago
  • Marketing Project Manager

    Icreatives

    Senior manager of marketing job in Bentonville, AR

    Job Description If you have a can-do attitude, a knack for never missing a beat along with a passion for getting projects across the finish line, on budget, and on time then this is the opportunity for you! We are looking for an organized, natural multi-tasker, and collaborative project leader to contribute to a creative team's success. A global retail giant based in Bentonville, Arkansas, has an immediate need for an experienced Marketing Project Manager to join its team on a full-time basis. Our ideal candidate will have a minimum of 2-5 years of project management experience in corporate retail, visual merchandising, or agency environment. You will scope all incoming projects and determine the appropriate resources needed to accomplish the task. This individual will be responsible for driving all approved sign projects forward on time in a unified effort to produce sign/visual, components/solutions that successfully achieve strategic business goals while also providing a meaningful customer experience in a fast-paced environment. Responsibilities: - Identify key stakeholders, milestones, deliverables, & all other relevant information needed to begin the initiation of a project. - Understand, apply, and embrace all organizational direction from client leadership in regards to business process and workflow for success. - Gather & distribute any necessary information & distribute to all as required in a daily effort to keep everyone on task throughout each critical milestone of a project. - Utilize and navigate in print project management software to create new signing projects, while also ensuring pertinent job information by all stakeholders is captured from project initiation to completion throughout. - Create project timelines, and manage assets with appropriate stakeholders, and adjusting the life of the project as needed. - Schedule and participate in any necessary project meetings as required, ensuring all key stakeholders are engaged and that team is set up for success in meeting deadlines effectively and on time throughout the duration of the process. - Coordinate and manage final art handoff to print procurement partner/printer, ensuring that all final assets being turned over have been routed and approved by all key stakeholders and match the deliverables as approved by Client Leadership. Assist in the approval of printer proofs. - Work collaboratively and communicate with all stakeholders daily to quickly identify and resolve any obstacles or adversity that may arise that could potentially jeopardize timely completion and/or final quality of the finished project. As a Marketing Project Manager you will: - Have 2-5 years of experience in a fast-paced, corporate retail or ad agency environment - Have a Bachelor's degree in a related field, preferred. - Be a team player, willing to pitch in at any level. - Detail-oriented, organized, and excellent time management skills. - Be fluent in Microsoft Office Suite - Have strong written and verbal communication skills This is a full-time opportunity requiring you to work onsite on location in Bentonville, AR so you must be local to be considered. The salary range is $48-$50,000 per year. To apply, please forward your resume for immediate consideration. Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion, because it truly fosters creativity.
    $48k-50k yearly 60d+ ago
  • Senior Category Sourcing Manager

    Rockline Industries 4.5company rating

    Senior manager of marketing job in Springdale, AR

    Shape Global Supply Strategy at Rockline Are you a strategic sourcing leader ready to make a global impact? At Rockline Industries, we're looking for a Senior Category Sourcing Manager to drive innovation, optimize supply chains, and build strategic supplier partnerships across North America and Europe. This is your opportunity to join a privately held, values-driven company that manufactures and distributes consumer products that touch millions of lives every day. What You'll Do As a Senior Category Sourcing Manager, you'll lead the development and execution of global sourcing strategies for key categories. You'll collaborate cross-functionally, manage supplier relationships, and ensure alignment with Rockline's long-term business goals. * Develop and implement complex, dynamic global sourcing strategies. * Identify and qualify strategic suppliers to deliver the best net value and innovation. * Lead supplier negotiations, contract development, and risk mitigation efforts. * Conduct market and commodity analysis to inform sourcing decisions. * Collaborate with internal stakeholders to align category strategies with business unit needs. * Mentor junior sourcing professionals and lead cross-functional sourcing projects. * Drive continuous improvement in supplier performance and cost optimization. * Exercises a high level of discretion in negotiating complex, high-impact agreements and consistently mentors others in advanced negotiation strategies and best practices. * Travel up to 30% domestically and potentially internationally. What You Bring We're looking for a high-energy, strategic thinker with a passion for sourcing excellence and global collaboration. * Bachelor's degree in Business, Supply Chain, Finance, Engineering, or related field (MBA preferred). * 8+ years of experience in strategic sourcing or related discipline. * Strong contract negotiation skills and knowledge of UCC and contract law. * Proven ability to analyze market trends, supplier performance, and cost drivers. * Experience leading cross-functional teams and mentoring others. * Certifications such as CPSM, CPIM, or CPM are a plus. * Excellent communication, analytical, and project management skills. Location: Sheboygan, WI or Springdale, AR (On-site/Flex) Full-Time | Exempt ️ Travel up to 30% domestically and potentially internationally Why Rockline? At Rockline, we believe in doing business the right way-with Respect, Renew, Integrity, Teamwork, and Excellence (RRITE) at the core of everything we do. As a privately held company, we offer: * Stability & Purpose - We're family-owned and mission-driven. * Innovation & Impact - Your ideas will shape global sourcing strategies. * Growth & Development - We invest in our people through mentorship and learning opportunities. * Flexibility & Balance - Enjoy a hybrid work model with on-site collaboration and flexibility. * Global Reach - Work with international suppliers and cross-border teams. Ready to Lead the Future of Sourcing? Join Rockline and help us deliver quality products that make everyday life better. Apply now to become our next Senior Category Sourcing Manager.
    $93k-123k yearly est. 2d ago
  • Director of Sales and Marketing

    CUSA, LLC 4.4company rating

    Senior manager of marketing job in Rogers, AR

    Job Description Responsible for revenue generation for group rooms, local negotiated accounts, national accounts, banquet, catering, and room rental revenue, revenue management strategies, implementation and accountability to a market performance and meeting/exceeding budget, forecast, and optimal business mix targets. Strategies will include market mix, pricing, status, direct sales, marketing, and public relations. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel. Sales experience with major brands-Hyatt, Marriott, IHG is required. Basic responsibilities include: Conduct and direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel. Ensure training programs are conducted regularly and the hotel's standards of performance are met. Give guidance and counsel staff toward improvement. Compile and/or direct the preparation of reports and general knowledge pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Develop and conduct persuasive verbal sales presentations to prospective clients. Communicate both verbally and in writing to provide clear directions to the staff. Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions. Organize and/or attend scheduled sales department, executive committee, and related meetings. Knowledge of travel industry, current market trends and economic factors Ability to access, understand and accurately input information using a moderately complex computer system. Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel. Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required. Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management. Professionally represent the hotel in community and industry organizations and events. Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws. Comply with attendance rules and be available to work on a regular basis. Perform any other job-related duties as assigned.
    $71k-108k yearly est. 6d ago
  • Growth Marketing Specialist

    Outdoor Cap Company 4.3company rating

    Senior manager of marketing job in Bentonville, AR

    The Growth Marketing Specialist is the engine behind Outdoor Cap's digital customer acquisition. This role blends art and science consisting of equal parts strategist, operator, and experimenter. You'll own the paid social growth stack across Meta, TikTok, CTV, and emerging platforms, while also mining organic social and creator content for signals that can be amplified at scale. Your north star is growth that is profitable, measurable, and repeatable. You'll design and run experiments that uncover new ways to win customers, scale what works, and kill what doesn't. If you get fired up by the chase of lowering CAC, unlocking virality, and turning insights into dollars, this is the role for you. Essential Duties & Responsibilities Paid Acquisition & Media Buying Plan, launch, and optimize campaigns across Meta, TikTok, YouTube, CTV, and other growth channels. Manage budgets, pacing, and bid strategies to maximize ROAS while meeting or beating CAC and AOV targets. Execute structured testing roadmaps (creative, audience, placement) to accelerate learnings. Growth Experimentation Develop and test acquisition experiments in organic social (TikTok, Instagram Reels, YT Short, and emerging platforms) to identify signals worth amplifying with paid spend. Partner with influencer/partnership marketing to test creator content as paid fuel. Identify and pilot new acquisition methodologies beyond paid (referrals, ambassador programs, affiliates). Conceptualize, document, build, and test conversion funnels that work and drive profitable new customer acquisition across ecommerce, customs, and wholesale channels. Analytics & Insights Monitor campaign performance and customer journey metrics across channels. Translate data into actionable insights and communicate results to leadership with clarity. Collaborate with analysts, Digital Marketing Managers, and CMTO to evolve attribution and incrementality measurement. Cross-Functional Collaboration Work with Creative Services to design, brief, and test ad concepts and UGC variations. Align with Brand Marketing Leads on ICP, positioning, and seasonal priorities. Partner with E-commerce/Digital Product teams to optimize landing pages and funnels. Skills and Competencies 3-5 years of hands-on growth marketing experience (agency or in-house), with proven results in paid social and digital acquisition. Deep understanding of Meta and TikTok Ads Managers; exposure to CTV, YouTube, or other emerging channels a plus. Track record of running structured experiments across paid and organic growth levers. Strong analytical chops-can model CAC, LTV, and ROAS trade-offs and present insights simply. Creative testing mindset: ability to generate and prioritize testable ideas with creative teams. Excellent communication and cross-functional collaboration skills. Highly organized, detail-oriented, thrives in a fast-moving environment. Personal and professional growth mindset. Education & Qualifications Bachelor's degree in Marketing, Business, Communications, or related field preferred. 3-5 years of gorwth marketing experience with consumer, retail, or ec-commerce brands. Physical/Mental Requirements Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product. Required to have close visual acuity to perform computer tasks and operate other office machinery. The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner. Ability to move 10-20 lbs occasionally throughout day. Ability to hear a phone ring. Must be able to visually differentiate colors. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
    $43k-55k yearly est. Auto-Apply 60d+ ago
  • Sr Category Insights Manager

    Best Maid Cookie Company

    Senior manager of marketing job in Bentonville, AR

    Job Purpose Lead customer and category market insights, developing and advising strategies grounded in fact-based insights. Leverage syndicated data, point-of-sale (POS) data, and other shopper/consumer resources to deliver growth in sales and market share. Closely partner with the customer merchant teams and cross-functional stakeholders to execute the category strategy. Essential Functions Category Strategy & Planning Serve as the customer's category advisor to objectively present category recommendations grounded in data Understand macro trends' impacts, consumer behaviors, and shopping patterns to advise on new item and flavor innovations, new programs, and other actionable recommendations to exceed customer expectations Present clear and concise industry insights discovered in customer data platforms by effectively communicating with data storytelling and strategic rationale to internal and external stakeholders Utilize consumer and shopper research (qualitative and quantitative) to validate assumptions and detect new opportunities Translate category objectives into sales and share goals within the customer's framework Data Analysis & Insights Using multiple data platforms, provide syndicated POS/retailer scan data (e.g., Circana/Nielsen) and consumer panel data to analyze trends, performance, consumer needs, and competitive landscape Work with the customer team to identify opportunities for growth driven by the multiple data points available for the specific customer, as well as broader industry trends Perform steady cadence of weekly/monthly/quarterly updates, including tracking of sales volume, pricing, share, ratings, and category reviews Merchandising, Assortment & Shelf Management Work with the internal category team to recommend assortment and modular (shelf planogram) optimizations based on shopper insights Participate in customer reviews with internal team to bring shopper insights into the store-level execution discussion Reporting & Scorecards Build and maintain dashboards, scorecards, and cycle reporting to track performance vs. targets Present regular business reviews/updates to internal leadership and customer counterparts Support food safety program, quality standards, and legality of manufactured products Perform other job-related duties as assigned Qualifications (Education, Experience, Competencies) Bachelor's degree in business, marketing, economics, statistics, or a related field; MBA or advanced degree preferred 4-7 years of experience in category management, customer business, or retail analytics (with a major retailer focus preferred) Prior experience in a customer category advisor role or other key customer-facing role preferred Previous people management experience desired Experience in food, perishables, or consumer packaged goods (CPG) environment preferred Deep proficiency in data insights and consumer behavior tools with experience with syndicated data (POS/scan, panel) Familiarity with space planning programs Experience turning data into insights through impactful storytelling Experience with consumer behavior/shopper research tools preferred Ability to extract, manipulate, and interpret large data sets; advanced Excel skills, including financial modeling Strong storytelling and presentation skills (PowerPoint, narrative development) Experience with category management/shopper insights, assortment, modular planning Analytical mindset with attention to detail and strong problem-solving ability Excellent communication and interpersonal skills; ability to build trust and influence cross-functional stakeholders Comfortable working in ambiguity and with cross-functional teams Ability to travel periodically (customer and internal meetings, trade shows, store visits)
    $81k-122k yearly est. Auto-Apply 11d ago
  • Sr Category Insights Manager

    Rise Baking Company 4.2company rating

    Senior manager of marketing job in Bentonville, AR

    Job Purpose Lead customer and category market insights, developing and advising strategies grounded in fact-based insights. Leverage syndicated data, point-of-sale (POS) data, and other shopper/consumer resources to deliver growth in sales and market share. Closely partner with the customer merchant teams and cross-functional stakeholders to execute the category strategy. Essential Functions Category Strategy & Planning Serve as the customer's category advisor to objectively present category recommendations grounded in data Understand macro trends' impacts, consumer behaviors, and shopping patterns to advise on new item and flavor innovations, new programs, and other actionable recommendations to exceed customer expectations Present clear and concise industry insights discovered in customer data platforms by effectively communicating with data storytelling and strategic rationale to internal and external stakeholders Utilize consumer and shopper research (qualitative and quantitative) to validate assumptions and detect new opportunities Translate category objectives into sales and share goals within the customer's framework Data Analysis & Insights Using multiple data platforms, provide syndicated POS/retailer scan data (e.g., Circana/Nielsen) and consumer panel data to analyze trends, performance, consumer needs, and competitive landscape Work with the customer team to identify opportunities for growth driven by the multiple data points available for the specific customer, as well as broader industry trends Perform steady cadence of weekly/monthly/quarterly updates, including tracking of sales volume, pricing, share, ratings, and category reviews Merchandising, Assortment & Shelf Management Work with the internal category team to recommend assortment and modular (shelf planogram) optimizations based on shopper insights Participate in customer reviews with internal team to bring shopper insights into the store-level execution discussion Reporting & Scorecards Build and maintain dashboards, scorecards, and cycle reporting to track performance vs. targets Present regular business reviews/updates to internal leadership and customer counterparts Support food safety program, quality standards, and legality of manufactured products Perform other job-related duties as assigned Qualifications (Education, Experience, Competencies) Bachelor's degree in business, marketing, economics, statistics, or a related field; MBA or advanced degree preferred 4-7 years of experience in category management, customer business, or retail analytics (with a major retailer focus preferred) Prior experience in a customer category advisor role or other key customer-facing role preferred Previous people management experience desired Experience in food, perishables, or consumer packaged goods (CPG) environment preferred Deep proficiency in data insights and consumer behavior tools with experience with syndicated data (POS/scan, panel) Familiarity with space planning programs Experience turning data into insights through impactful storytelling Experience with consumer behavior/shopper research tools preferred Ability to extract, manipulate, and interpret large data sets; advanced Excel skills, including financial modeling Strong storytelling and presentation skills (PowerPoint, narrative development) Experience with category management/shopper insights, assortment, modular planning Analytical mindset with attention to detail and strong problem-solving ability Excellent communication and interpersonal skills; ability to build trust and influence cross-functional stakeholders Comfortable working in ambiguity and with cross-functional teams Ability to travel periodically (customer and internal meetings, trade shows, store visits)
    $77k-116k yearly est. Auto-Apply 11d ago
  • Shopper Marketing Brand Manager - Amazon

    The Clorox Company 4.6company rating

    Senior manager of marketing job in Bentonville, AR

    Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: Clorox is seeking a Marketing Manager to join the Amazon team. In this role, you will partner with the field sales team, cross-functional teams, agency partners, business units, and Amazon to build and execute marketing plans and campaigns that drive sales and build share on the Amazon platform. Interested but only meet some of the requirements listed? That's okay, we believe a diverse range of backgrounds and ideas are critical to our success. If you are curious, a lifelong learner and are willing to share what you know, we'd love to hear from you. In this role, you will: * Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets (>$30M) that deliver against sales, share, and spend efficiency targets. * Partner with Amazon field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and Amazon to create retail media plans that deliver on BU and Amazon priorities and initiatives, and in particular, brand-building share growth plans. * Lead retail media relationship with agency partners to implement, optimize, and report on Amazon campaigns. * Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners' databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights. * Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge. * Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams. * Support the One Demand Planning (ODP) process by developing Full-Funnel Amazon plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans. * Develop deep knowledge base on brands' business strategy, performance, category dynamics, objectives, opportunities for growth, and risks. * Mine external digital best practices & incorporate into strategy and plans. * Create learning plans to improve campaign performance and optimize media strategies and spend. #LI-Hybrid What we look for: * Bachelor's degree in related field * 8 plus years' experience in retail, media, and/or brand marketing for consumer brands * Eligibility timing may be accelerated for candidates with previous media and/or Amazon experience * Strong collaboration skills to work with other functions, agencies, and outside partners * Highly versed in data analytics and developing insights * Strong communication and presentation skills * Ability to build relationships with senior leaders and manage media agency (AOR) * Proactive; influential; able to build and implement plans independently * Strategic and creative thinking balanced with strong business acumen * Thinks big picture * Results-oriented; able to complete assignments in a timely and accurate manner; ability to balance and prioritize multiple deliverables Workplace type: Hybrid: This individual will work 3 days a week in office and 2 days from home. Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more. [U.S.]Additional Information: At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. -Zone A: $128,000 - $252,200 -Zone B: $117,400 - $231,200 -Zone C: $106,700 - $210,200 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies. Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
    $75k-101k yearly est. Auto-Apply 23d ago
  • Marketing & Commerce Managed Service Design Manager

    Accenture 4.7company rating

    Senior manager of marketing job in Bentonville, AR

    We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: ********************** You are: If you relish delivering business, engaging with great brands and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you!! There is never a typical day at Accenture Song, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with clients to bring ideas and innovation to life, building customer relationships and digital marketing, ecommerce, and omni-channel solutions. You will aid our clients in transforming their marketing organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. You will also be accountable for helping to drive and deliver new ideas with clients and lead teams to ensure client value. You'll engage in projects that design and stand up/activate Accenture's agency services. You'll lead strategic engagements and teams that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, and activating new ways of working using agile rhythms and enabling leading digital platforms such as Adobe and Salesforce. The work: * Develop new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes * Lead teams to deliver value through developing new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand-up transformational changes within their organization * Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and orchestrate roadmaps, organizations and operations to deliver this * Identify ineffectiveness and areas of opportunity within a client's marketing organization and determine strategic implications. Lead teams to define detailed plans, inclusive of people, process and technology, to generate improvements * Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a "new way of working" * Engage with working leadership level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives * Support new business opportunities through participating in pitches and RFP responses * Collaborate with other functional teams to deliver more holistic transformation solutions such as brand, creative and marketing strategy * Support and participate in thought leadership for marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals * Lead activation engagements to aid clients to operate in new ways, in agile rhythms and to make the most of experience platforms such as Adobe. Qualification Here's what you'll need: * Minimum 6 years of marketing/marketing operations experience with integrated CRM, direct-response and/or data-driven marketing with/for B2C, B2B or B2B2C organizations * Minimum 3 years in a leadership capacity defining strategies and plans that improve and grow business outcomes * Minimum 2 years of experience consulting, as a marketing strategist or defining process and organizational design solutions in a business environment * Minimum 5 years of experience working within a digital business or digital agency * Minimum 5 years of professional services in digital business, or digital marketing to include solutions for Fortune 500 clients, Bonus points if: * Bachelor's degree or equivalent (minimum 12 years) work experience * Core management consulting skills including: * Strategic skills: strong critical thinker, ability to architect solutions, and clearly communicate strategic ideas in a clear, simple manner * Subject matter knowledge in integrated marketing operations and processes with expertise in understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels and working with leading class digital platforms such as Adobe * Experience leading and facilitating working sessions with both teams and leaders, * Experience architecting, implementing and managing organizational change a plus * Experience designing, developing and implementing marketing and digital processes and ways of working that bring agility to teams, as well as * rolling out new organizational capabilities / Knowledge of digital marketing best practices and leading measurements * Ability to establish and grow long term trusted relationships over time. Being the trusted "go-to" person * Proven experience leading teams to deliver quality results and outputs per agreed timelines and plans * Self-starter with strong organizational skills * Willingness to learn new things, innovate and grow * Able to collaborate across disciplines, teams and organizational lines * Understanding of CRM strategic concepts and services. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. Role Location Annual Salary Range California $94,400 to $293,800 Cleveland $87,400 to $235,000 Colorado $94,400 to $253,800 District of Columbia $100,500 to $270,300 Illinois $87,400 to $253,800 Maryland $94,400 to $253,800 Massachusetts $94,400 to $270,300 Minnesota $94,400 to $253,800 New York/New Jersey $87,400 to $293,800 Washington $100,500 to $270,300 Locations
    $100.5k-270.3k yearly 2d ago
  • Senior Director II, Customer Marketing - Walmart/Club

    The Coca-Cola Co 4.4company rating

    Senior manager of marketing job in Rogers, AR

    City/Cities: Rogers Travel Required: 00% - 25% Yes Shift: At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally. This Senior Director, Customer Marketing role is the marketing team lead for Walmart and the Club Channel. This leader will provide strategic leadership and management for the development and delivery of shopper, connected commerce, and category/brand programs for our customers, while leading a team of marketers who manage this portfolio. This position plays a critical, collaborative role in the annual and long-term joint business planning process, the development of growth strategies, innovation, and digital marketing programming. In addition, this role will manage relationships with sales, leadership, brands, bottlers, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. What You'll Do for Us: Lead a team of marketers in the development and implementation of total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should also help retain and recruit the next generation of consumers for Coca-Cola by fully leveraging our national marketing plans. System Leadership: * Own the relationship with senior sales and marketing/category leadership. * Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources. * Communicate to our system Bottling Partners on key marketing milestones within customer portfolio Cross-Functional Collaboration: * Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers. * Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights. * Scale learnings from portfolio of customers into enterprise impact. Customer Leadership: * Lead C-suite marketing customer discussions and retailer media network strategies with win/win objectives. * Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels. * Ownership of Investment strategy to deliver customer plan. * Lead teams and provide guidance for complex problem solving and negotiations. * Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand. Organizational Development: * Lead the team and cross-functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities. * Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings. * Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI). * Catalyst for employee engagement amongst direct reports and broader Frontline Marketing. REQUIREMENTS: * Bachelor's Degree Required, master's preferred. * 12 years minimum experience in marketing, brand, shopper, and/or commerce * Analytical skills for data interpretation and strategy development. * Brand Management (building and maintaining strong brand health). * Category Management (managing product categories for optimal sales). * Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation). * Financial, RGM, and P&L Acumen. * General Management Mindset. * Influencing without authority. Preferred Candidates will have * Advanced Negotiation Training * Entrepreneurial Spirit * Strategic Planning (developing near and long-term marketing strategies) * Persuasive communication skills / Presentation Storytelling * Technology/Trend proficiency The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Analytical Thinking, Brand Management, Data Interpretations, eCommerce Marketing, Financial Acumen, General Management, Influencing, Influencing Without Authority, Marketing, Negotiation, Omnichannel Strategy, Performance Optimizations, Presentation Storytelling, Profit and Loss (P&L), Shopper Marketing, Strategic Planning, Strategy Development Pay Range: $211,000 - $238,400 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 50 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Long-term Incentive Reference Value Percentage: 20 Long-term Incentive reference value is a market-based competitive value for your role. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
    $211k-238.4k yearly Auto-Apply 5d ago
  • Senior Category Sourcing Manager

    Rockline Industries & Iatric Manufacturing 4.5company rating

    Senior manager of marketing job in Springdale, AR

    Shape Global Supply Strategy at Rockline Are you a strategic sourcing leader ready to make a global impact? At Rockline Industries, we're looking for a Senior Category Sourcing Manager to drive innovation, optimize supply chains, and build strategic supplier partnerships across North America and Europe. This is your opportunity to join a privately held, values-driven company that manufactures and distributes consumer products that touch millions of lives every day. What You'll Do As a Senior Category Sourcing Manager, you'll lead the development and execution of global sourcing strategies for key categories. You'll collaborate cross-functionally, manage supplier relationships, and ensure alignment with Rockline's long-term business goals. Develop and implement complex, dynamic global sourcing strategies. Identify and qualify strategic suppliers to deliver the best net value and innovation. Lead supplier negotiations, contract development, and risk mitigation efforts. Conduct market and commodity analysis to inform sourcing decisions. Collaborate with internal stakeholders to align category strategies with business unit needs. Mentor junior sourcing professionals and lead cross-functional sourcing projects. Drive continuous improvement in supplier performance and cost optimization. Exercises a high level of discretion in negotiating complex, high-impact agreements and consistently mentors others in advanced negotiation strategies and best practices. Travel up to 30% domestically and potentially internationally. What You Bring We're looking for a high-energy, strategic thinker with a passion for sourcing excellence and global collaboration. Bachelor's degree in Business, Supply Chain, Finance, Engineering, or related field (MBA preferred). 8+ years of experience in strategic sourcing or related discipline. Strong contract negotiation skills and knowledge of UCC and contract law. Proven ability to analyze market trends, supplier performance, and cost drivers. Experience leading cross-functional teams and mentoring others. Certifications such as CPSM, CPIM, or CPM are a plus. Excellent communication, analytical, and project management skills. 📍 Location: Sheboygan, WI or Springdale, AR (On-site/Flex) 🕒 Full-Time | Exempt ✈️ Travel up to 30% domestically and potentially internationally Why Rockline? At Rockline, we believe in doing business the right way-with Respect, Renew, Integrity, Teamwork, and Excellence (RRITE) at the core of everything we do. As a privately held company, we offer: Stability & Purpose - We're family-owned and mission-driven. Innovation & Impact - Your ideas will shape global sourcing strategies. Growth & Development - We invest in our people through mentorship and learning opportunities. Flexibility & Balance - Enjoy a hybrid work model with on-site collaboration and flexibility. Global Reach - Work with international suppliers and cross-border teams. Ready to Lead the Future of Sourcing? Join Rockline and help us deliver quality products that make everyday life better. Apply now to become our next Senior Category Sourcing Manager.
    $93k-123k yearly est. 60d+ ago
  • Growth Marketing Specialist

    Outdoor Cap Company, Inc. 4.3company rating

    Senior manager of marketing job in Bella Vista, AR

    The Growth Marketing Specialist is the engine behind Outdoor Cap's digital customer acquisition. This role blends art and science consisting of equal parts strategist, operator, and experimenter. You'll own the paid social growth stack across Meta, TikTok, CTV, and emerging platforms, while also mining organic social and creator content for signals that can be amplified at scale. Your north star is growth that is profitable, measurable, and repeatable. You'll design and run experiments that uncover new ways to win customers, scale what works, and kill what doesn't. If you get fired up by the chase of lowering CAC, unlocking virality, and turning insights into dollars, this is the role for you. Essential Duties & Responsibilities Paid Acquisition & Media Buying Plan, launch, and optimize campaigns across Meta, TikTok, YouTube, CTV, and other growth channels. Manage budgets, pacing, and bid strategies to maximize ROAS while meeting or beating CAC and AOV targets. Execute structured testing roadmaps (creative, audience, placement) to accelerate learnings. Growth Experimentation Develop and test acquisition experiments in organic social (TikTok, Instagram Reels, YT Short, and emerging platforms) to identify signals worth amplifying with paid spend. Partner with influencer/partnership marketing to test creator content as paid fuel. Identify and pilot new acquisition methodologies beyond paid (referrals, ambassador programs, affiliates). Conceptualize, document, build, and test conversion funnels that work and drive profitable new customer acquisition across ecommerce, customs, and wholesale channels. Analytics & Insights Monitor campaign performance and customer journey metrics across channels. Translate data into actionable insights and communicate results to leadership with clarity. Collaborate with analysts, Digital Marketing Managers, and CMTO to evolve attribution and incrementality measurement. Cross-Functional Collaboration Work with Creative Services to design, brief, and test ad concepts and UGC variations. Align with Brand Marketing Leads on ICP, positioning, and seasonal priorities. Partner with E-commerce/Digital Product teams to optimize landing pages and funnels. Skills and Competencies 3-5 years of hands-on growth marketing experience (agency or in-house), with proven results in paid social and digital acquisition. Deep understanding of Meta and TikTok Ads Managers; exposure to CTV, YouTube, or other emerging channels a plus. Track record of running structured experiments across paid and organic growth levers. Strong analytical chops-can model CAC, LTV, and ROAS trade-offs and present insights simply. Creative testing mindset: ability to generate and prioritize testable ideas with creative teams. Excellent communication and cross-functional collaboration skills. Highly organized, detail-oriented, thrives in a fast-moving environment. Personal and professional growth mindset. Education & Qualifications Bachelor's degree in Marketing, Business, Communications, or related field preferred. 3-5 years of gorwth marketing experience with consumer, retail, or ec-commerce brands. Physical/Mental Requirements Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product. Required to have close visual acuity to perform computer tasks and operate other office machinery. The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner. Ability to move 10-20 lbs occasionally throughout day. Ability to hear a phone ring. Must be able to visually differentiate colors. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
    $43k-55k yearly est. 22d ago
  • Sr Category Insights Manager

    Rise Baking Company 4.2company rating

    Senior manager of marketing job in Bentonville, AR

    Job Purpose Lead customer and category market insights, developing and advising strategies grounded in fact-based insights. Leverage syndicated data, point-of-sale (POS) data, and other shopper/consumer resources to deliver growth in sales and market share. Closely partner with the customer merchant teams and cross-functional stakeholders to execute the category strategy. Essential Functions * Category Strategy & Planning * Serve as the customer's category advisor to objectively present category recommendations grounded in data * Understand macro trends' impacts, consumer behaviors, and shopping patterns to advise on new item and flavor innovations, new programs, and other actionable recommendations to exceed customer expectations * Present clear and concise industry insights discovered in customer data platforms by effectively communicating with data storytelling and strategic rationale to internal and external stakeholders * Utilize consumer and shopper research (qualitative and quantitative) to validate assumptions and detect new opportunities * Translate category objectives into sales and share goals within the customer's framework * Data Analysis & Insights * Using multiple data platforms, provide syndicated POS/retailer scan data (e.g., Circana/Nielsen) and consumer panel data to analyze trends, performance, consumer needs, and competitive landscape * Work with the customer team to identify opportunities for growth driven by the multiple data points available for the specific customer, as well as broader industry trends * Perform steady cadence of weekly/monthly/quarterly updates, including tracking of sales volume, pricing, share, ratings, and category reviews * Merchandising, Assortment & Shelf Management * Work with the internal category team to recommend assortment and modular (shelf planogram) optimizations based on shopper insights * Participate in customer reviews with internal team to bring shopper insights into the store-level execution discussion * Reporting & Scorecards * Build and maintain dashboards, scorecards, and cycle reporting to track performance vs. targets * Present regular business reviews/updates to internal leadership and customer counterparts * Support food safety program, quality standards, and legality of manufactured products * Perform other job-related duties as assigned Qualifications (Education, Experience, Competencies) * Bachelor's degree in business, marketing, economics, statistics, or a related field; MBA or advanced degree preferred * 4-7 years of experience in category management, customer business, or retail analytics (with a major retailer focus preferred) * Prior experience in a customer category advisor role or other key customer-facing role preferred * Previous people management experience desired * Experience in food, perishables, or consumer packaged goods (CPG) environment preferred * Deep proficiency in data insights and consumer behavior tools with experience with syndicated data (POS/scan, panel) * Familiarity with space planning programs * Experience turning data into insights through impactful storytelling * Experience with consumer behavior/shopper research tools preferred * Ability to extract, manipulate, and interpret large data sets; advanced Excel skills, including financial modeling * Strong storytelling and presentation skills (PowerPoint, narrative development) * Experience with category management/shopper insights, assortment, modular planning * Analytical mindset with attention to detail and strong problem-solving ability * Excellent communication and interpersonal skills; ability to build trust and influence cross-functional stakeholders * Comfortable working in ambiguity and with cross-functional teams * Ability to travel periodically (customer and internal meetings, trade shows, store visits)
    $77k-116k yearly est. 10d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Fayetteville, AR?

The average senior manager of marketing in Fayetteville, AR earns between $85,000 and $140,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Fayetteville, AR

$109,000
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