Manager Customer and Life cycle Marketing
Senior manager of marketing job in Arlington, VA
MANAGER, CUSTOMER and lifecycle MARKETING
ABOUT MATTERPORT & COSTAR GROUP
Matterport, a CoStar Group (NASDAQ: CSGP) industry-leading brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform.
By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across the manufacturing, energy, and industrial sectors to design, operate, and maintain facilities in entirely new ways.
As part of CoStar Group, a global leader in real estate information, analytics, and online marketplaces, Matterport benefits from the scale, innovation, and stability of one of the world's most respected technology companies.
Overview
Matterport is seeking a dynamic, customer-obsessed marketing leader to design and scale programs that deepen engagement, drive retention, and maximize customer lifetime value.
The Senior Manager, Customer & Lifecycle Marketing will lead the strategy and execution of integrated lifecycle campaigns across our customer base-spanning onboarding, adoption, cross-sell, upsell, renewal, and advocacy. This role sits at the intersection of data, content, and customer experience, ensuring every touchpoint delivers value and reinforces the Matterport brand.
The ideal candidate blends analytical rigor with creative storytelling and has a proven record of turning insights into impactful programs that nurture relationships and accelerate growth. You'll partner closely with Sales, Customer Success, Product Marketing, and Revenue Operations to align unified retention and expansion strategies.
Key Responsibilities
Own the customer journey from post-acquisition through renewal, mapping lifecycle stages and developing multi-channel campaigns to improve activation, engagement, and retention.
Build and lead the Customer & Lifecycle Marketing function-defining vision, KPIs, and operating rhythm for programs that scale globally across SMB, mid-market, and enterprise segments.
Develop automated nurture and re-engagement programs using marketing automation and CRM tools (Marketo, Salesforce, Gainsight) to deliver personalized, behavior-based experiences.
Design retention and expansion strategies including onboarding sequences, in-product communications, renewal plays, and cross-sell/upsell journeys.
Leverage data and analytics to uncover churn signals, usage trends, and account health insights that inform campaign optimization.
Partner with Product Marketing and Content teams to create compelling messaging that communicates value and drives advocacy.
Collaborate with RevOps and Analytics teams to implement lifecycle campaign dashboards and establish shared metrics.
Champion customer advocacy, partnering with Customer Success to develop case studies, referrals, testimonials, and reviews that feed the acquisition pipeline.
Align globally with regional field and demand gen teams to ensure customer marketing programs scale consistently across markets.
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
5+ years of B2B SaaS marketing experience with at least 3 years leading lifecycle, retention, or customer marketing programs.
Proven success building automated nurture, onboarding, and expansion journeys using marketing automation platforms (Marketo).
Strong analytical acumen; ability to interpret customer data, segmentation, and usage patterns into actionable strategies.
Deep understanding of customer segmentation, cohort analysis, and lifecycle measurement frameworks.
Demonstrated ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing.
Excellent communication and storytelling skills-able to translate data and strategy into clear business narratives.
Experience managing a team and external partners to deliver measurable growth outcomes.
Strategic thinker with operational discipline and a passion for continuous improvement.
Preferred Skills
Experience with customer engagement and analytics tools (Gainsight, Intercom, or similar).
Familiarity with predictive churn modeling, AI-driven personalization, and marketing data architecture.
Strong understanding of SaaS metrics (ARR, NRR, CLTV, CAC) and subscription-based business dynamics.
Global marketing experience and comfort working across time zones and cultures.
What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement,
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
Marketing Specialist Recruiting
Senior manager of marketing job in Washington, DC
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Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Job Posting
Primary Responsibilities
Work closely with the Marketing team to support the development and execution of integrated marketing campaign plans and content to attract and engage potential candidates
Work closely with creative and content teams to ensure recruiting assets are updated regularly
Maintain a thorough understanding of recruiting marketing best practices and candidate experience and keep the marketing team up-to-date on the latest trends
Oversee updates to the Company's career site and suggest improvements for engaging with potential candidates
Develop and maintain a recruiting marketing tool kit with assets to support hiring activities including social media, print ads, radio spots, video testimonials, postcards, etc.
Create content to support existing recruiting and employer branding
Prepare weekly recruiting marketing reports to monitor campaign results
Work closely with the marketing analytics team to track all campaign tactics and provide recommendations for improvements
Produce and distribute weekly candidate lead reports and monitor chat transcripts from career site
Perform ongoing research about new tactics and technologies to promote the Company's career opportunities
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Communications, Public Relations or related field is required.
Non-degree considered if 12+ years of related experience along with a high school diploma or GED
2-4 years of experience in marketing, communications or recruiting is required.
Good communications and interpersonal skills with the ability to collaborate across all functional areas
Good written communications
Ability to multitask and prioritize daily workload and meet deadlines
Experience working with social media platforms
Good organizational skills and attention to detail
Hands on experience creating content for brand awareness and/or recruiting
This is a fully on-site position at our New Bremen, OH location.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
EOE Veterans/Disabilities
Home Health Marketing Manager
Senior manager of marketing job in Falls Church, VA
Marketing Manager, Home Health
Are you looking for an exciting opportunity in one of the fastest growing areas of healthcare that will allow you to make a difference in people's lives while you grow your career? We are BAYADA Home Health Care, a leading home health care company, and we want you to apply your energy and skills to this dynamic and entrepreneurial environment and become an integral part of a caring, professional team that is instrumental in providing the highest quality care to our clients.
BAYADA Home Health Care is seeking an experienced Account Executive to fill the role of Marketing Manager to develop and manage relationships with referral sources in the community to promote BAYADA Home Health Care services and help expand our Medicare home health business in Fairfax County, VA
.
This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.
Territory: Fairfax County, VA
Responsibilities:
Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities and other community resources.
Conduct market analysis; develop sales strategy, goals and plans.
Conducting sales calls, and evaluating results and effectiveness of sales activity.
Support business development activities and help establish strong relationships with new and existing referral sources.
Qualifications:
Minimum of a Bachelor's Degree.
At least two years recent sales experience in the health care industry, preferably in home health care.
Formal sales training.
Proven ability to develop and implement a sales and marketing plan.
Evidence of achieving referral goals within the market.
Excellent planning, organization and presentation skills are critical.
The ideal candidate will have established healthcare contacts and be able to readily network in the community.
Compensation:
Salary range dependent upon experience: $75,000 - $80,000 / year
Opportunity for monthly incentives
BAYADA believes that our employees are our greatest asset:
BAYADA offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program
As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.
BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here .
BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
Marketing Associate
Senior manager of marketing job in Arlington, VA
Title: Marketing Associate
Department: CRC Creative
Are you looking to further your career while applying strategic and creative thinking to business? Do you want to grow in a fast-paced environment among an innovative, entrepreneurial, and forward-thinking family of firms? If so, the Marketing Associate position with the Creative team at CRC might be a great fit.
We're seeking a full-time Marketing Associate with 1-3 years of full-time experience in marketing and communications-including digital analytics and/or business development-to join our never-boring, team-oriented work environment. You'll lend your background and insights to day-to-day projects involving marketing strategy, online/print/social media, internal and external communications, awards/rankings, media relations, events, proposals, presentations, and other property and company promotions. This is an exciting opportunity to expand your skills across a broad set of marketing functions and multiple industries.
Essential Duties
Wondering what the day-to-day looks like? As a Marketing Associate, you could be:
Conceptualizing, drafting, implementing, and optimizing online advertising campaigns to support leasing efforts across search engine, ILS, social media, and AI platforms;
Performing digital data analysis and extrapolating actionable marketing insights by collecting and interpreting information, analyzing and reporting on results, identifying patterns and trends, and defining new data collection and analysis processes to maximize SEO and GEO;
Managing proposals and presentations for business development efforts, including strategizing positioning and win themes, compiling and refining materials, managing schedules and stakeholders, and assembling high-quality, polished, and visually appealing submissions;
Developing and implementing creative outreach and leasing campaigns for apartment properties, including guerrilla and experiential marketing tactics, influencer partnerships, referral programs, renewal strategies, and resident retention events;
Designing, coding, maintaining, and updating corporate and property websites, as well as landing pages, community engagement sites, and other online content;
Writing, designing, producing, and disseminating a range of print and digital communications, including award submissions, presentations, press releases, media kits, advertisements, and other brand and marketing collateral;
Planning and managing groundbreakings, ribbon-cuttings, charity events, community festivals, recruiting presentations, and company-wide meetings;
Soliciting, art directing, and managing project photography and associated photo/video shoots; and more.
So, Are We a Match?
We are if you're a proud recipient of a Bachelor's Degree or higher with 1-3 years of experience in marketing and communications, a positive attitude, a demonstrated work ethic, and a passion for learning. We are if you're open to handling a wide range of marketing and communications responsibilities; are highly organized, detail-oriented, comfortable handling multiple high-priority tasks, and capable of interacting effectively with high-level/senior leadership; and can write well and present ideas and opinions with clarity and poise.
Though all applicants are welcome to apply, we give special consideration to candidates who have a demonstrated entrepreneurial spirit, are digital marketing or graphic/web design majors, have experience designing in Adobe Creative Suite, and have experience with platforms such as Google Analytics, Google Ads, Google Looker Studio, Google Search Console, Semrush, Meta Ads, Reddit Ads, or other digital services. Familiarity with AI-powered tools such as ChatGPT, Gemini, and CoPilot, along with an understanding of how to use them responsibly, is valuable. Property management, real estate, construction, architecture, and/or engineering interest is also a plus.
About Us
Grounded in a 100-year heritage of assured performance, we are operations experts with deep experience in originating, running, and sustaining large assets for the long-term. Our people see purpose beyond the built environment, creating value-and improving lives-through superior execution, innovative operations, and a passion for creating positive change in communities. Our family of national, award-winning real estate, construction, and asset management firms includes CRC Property & Asset Management and CBG Building Company. Together, our teams solve complicated operational challenges and make big ideas happen across a full spectrum of services. To learn more, visit crccompanies.com, crcpropertymanagement.com, and cbgbuildingcompany.com.
Senior Product Manager
Senior manager of marketing job in North Bethesda, MD
JOOLA is seeking a Senior Product Manager- Enterprise Systems that will be a strategic leader and responsible for driving the vision, roadmap, and delivery of enterprise systems that power our business operations. This role will oversee the Enterprise Systems vertical, working closely with business stakeholders, Product Managers, Business Analysts, and the Technical Delivery team to ensure alignment between business needs and technology solutions.
The Senior Product Manager - Enterprise Systems will own the “what and why” for enterprise systems (NetSuite, Salesforce, integrations, and related applications), ensuring that solutions are scalable, standardized, and aligned with organizational goals. This position requires a strong blend of business acumen, technical understanding, and leadership skills to manage complex cross-functional initiatives.
Responsibilities:
Strategic Ownership
Define and maintain the product vision and roadmap for enterprise systems (ERP, CRM, integrations).
Align technology initiatives with business objectives and operational priorities.
Stakeholder Engagement
Act as the primary liaison between business teams and technology teams.
Gather and prioritize requirements across Finance, Sales, Operations, SCM, and other departments.
Team Leadership
Manage and mentor Product Managers and Business Analysts within the Enterprise Systems vertical.
Ensure clarity of roles and responsibilities across product and delivery teams.
Collaboration
Partner with the Technical Delivery team to ensure timely and quality execution of projects.
Work closely with the Integration & Architecture team to ensure system interoperability and scalability.
Performance & Optimization
Monitor system performance and user adoption; identify opportunities for improvement.
Evaluate new tools and technologies to enhance enterprise capabilities.
Qualifications:
Experience: 7+ years in product management, with at least 3 years in enterprise systems (ERP, CRM).
Technical Knowledge: Familiarity with NetSuite, Salesforce, and integration platforms (Celigo, MuleSoft).
Leadership: Proven ability to lead cross-functional teams and manage multiple priorities.
Analytical Skills: Strong problem-solving and decision-making abilities.
Communication: Excellent verbal and written communication skills; ability to influence at all levels.
Why This Role Is Critical:
Centralized Ownership of Enterprise Systems
Currently, product responsibilities are distributed across multiple roles. A Senior Product Manager provides a single point of accountability for strategy and roadmap.
Alignment Between Business and Technology
This role ensures that business needs are translated into scalable technology solutions, reducing misalignment and inefficiencies.
Foundation for Standardization
Supports your 2026 goal of simplifying and standardizing processes and tools, creating SOPs, and gaining visibility into end-to-end processes.
Cross-Functional Leadership
Bridges gaps between Product Managers, Business Analysts, Technical Delivery, and Architecture teams, ensuring cohesive execution.
Strategic Impact
Enables proactive planning for future growth, integrations, and system enhancements rather than reactive fixes.
Risk Mitigation
Improves governance, compliance, and audit readiness by enforcing standards and documentation.
About JOOLA:
JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network.
Vice President of Marketing and Communications
Senior manager of marketing job in Arlington, VA
AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern warfare. Our business model embraces commercial development and scaled production, founded on a culture of results and ownership, innovation, dedication to customers, and ethical standards of conduct.
As we help our customers evolve to meet the changing nature of conflict, AV is hiring a senior marketing leader to shape our brand position, identity and voice. Our Vice President of Marketing & Communications will lead a team of subject matter experts in developing and executing AV's comprehensive marketing strategy. This role will capture and amplify AV's brand story in bold and innovative ways, cutting through the noise. This includes building and maintaining our brand, supporting growth through compelling marketing campaigns, and engaging global stakeholders in local and relevant ways. The role will build on an AV history of innovation and delivery to create a world class marketing program, strengthening our identity with customers, differentiating AV among its peers, and building new awareness.
**Responsibilities**
+ Develop and execute a comprehensive brand and marketing strategy to promote AV performance, platforms, products and services.
+ Lead a team to deliver inventive and compelling content across the marketing, creative, digital, social, media, communication, partnership and exhibitions disciplines.
+ Influence enterprise-level decisions with expert knowledge of audiences, policies, strategies, and objectives.
+ Assess the market to identify trends, challenges and opportunities for brand and thought leadership.
+ Mentor and guide your team to make data-based decisions, fostering collaboration and leading with clarity to achieve business results.
+ Collaborate with cross-functional teams to ensure alignment and maximize marketing impact.
+ Manage and optimize the marketing budget and employ credible effectiveness metrics to achieve maximum return on investment.
+ Develop and maintain relationships with key industry partners, media, and influencers.
**Required Qualifications**
+ Vision for the future, dexterity to manage in the present; you possess the foresight to shape our brand over a three-to-five-year window and demonstrated the organizational management to meet the current moment
+ A drive to challenge assumptions, break new ground, and differentiate AV from our competitors
+ A proven track record of architecting successful brand awareness and engagement to propel business growth through marketing initiatives
+ Subject matter expertise in marketing principles, brand and campaign management, and metrics and analytics
+ Demonstrated performance in building and leading cohesive teams; developing the human capital that is your greatest resource
+ Resilience and flexibility to navigate internal and external stakeholder demands
+ An ability to understand and streamline marketing and communications procedures to accelerate decision cycles and keep AV nimble while ensuring compliance for a publicly-owned company in a heavily regulated industry
+ Experience in the technology space, and with the challenges and opportunities presented by industry disruption
+ Knowledge of the government customer
+ Exceptional communication skills
**Basic Qualifications (Required Skills & Experience)**
+ Bachelor's Degree in business and/or marketing or equivalent combination of education, training, and experience
+ 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results
+ 15+ years in marketing and/or communications
+ 8+ years of experience supervising a marketing team
+ Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints
+ Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task
+ Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions
+ A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment
+ Ability to work with multiple stakeholders to influence and drive implementation
+ Excellent communication skills, both oral and written; excellent organizational skills.
**Other Qualifications & Desired Competencies**
+ Advanced degree is preferred
+ Demonstrated competency in using data analysis and forecasting to optimize marketing spend.
+ Strong organizational skills to balance multiple people and projects successfully and efficiently
+ Stays abreast of innovations in the field of marketing and defense
+ Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently
+ Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties
+ Displays strong initiative and drive to accomplish goals and meet company objectives
+ Takes ownership and responsibility for current and past work products
+ Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company
+ Focuses on teamwork and puts the success of the team above one's own interests
**Physical Demands**
+ Ability to work in an office environment (Constant)
+ Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent)
+ Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events.
**Clearance Level**
No Clearance
The salary range for this role is:
$220,000 - $288,750
AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate's work experience, education/training, and key skills.
**ITAR Requirement:**
_T_ _his position requires access to information that is subject to compliance with the International Traffic Arms Regulations ("ITAR") and/or the Export Administration Regulations ("EAR"). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment's determination that it will be able to obtain an export license in a time frame consistent with AeroVironment's business requirements. A "U.S. person" according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR § 120.15. Some positions will require current U.S. Citizenship due to contract requirements._
**Benefits** : AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: ********************************* .
We also encourage you to review our company website at ******************** to learn more about us.
Principals only need apply. NO agencies please.
**Who We Are**
Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we've been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world's most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution's permanent collection in Washington, DC.
Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty - and succeed.
**What We Do**
Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company's hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition.
_We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status._
**ITAR**
U.S. Citizenship required
**About AV:**
**AV isn't for everyone. We hire the curious, the relentless, the mission-obsessed. The best of the best.**
We don't just build defense technology-we redefine what's possible. As the premier autonomous systems company in the U.S., AV delivers breakthrough capabilities across air, land, sea, space, and cyber. From AI-powered drones and loitering munitions to integrated autonomy and space resilience, our technologies shape the future of warfare and protect those who serve.
Founded by legendary innovator Dr. Paul MacCready, AV has spent over 50 years pushing the boundaries of what unmanned systems can do. Our heritage includes seven platforms in the Smithsonian-but we're not building history, we're building what's next.
**If you're ready to build technology that matters-with speed, scale, and purpose-there's no better place to do it than AV.**
**Careers at AeroVironment (*****************************************
Manager, Corporate Marketing
Senior manager of marketing job in Arlington, VA
Description The Manager, Corporate Marketing is responsible for supporting the Corporate Marketing team in a variety of ways, including managing the corporate trade show strategy, managing the strategy for working with association partners, maximizing content opportunities with associations including leveraging social media, speaking opportunities, and helping pitch important stories and themes important to Tyler. As part of the Corporate Brand Marketing team, the role is involved in promoting Tyler's key messages through content creation, syndication, ideation, and execution of association and client advocacy programs.Responsibilities
Manage national level association relationships and corporate trade show strategy
Build strong relationships with association partners like NACo, NLC, ICMA, and NASCIO
Manage association strategy with the Senior Manager of Corporate Marketing
Leverage deep understanding of government personas to build brand recognition within target audience across state and local government
Manage trade show logistics and team supporting trade shows
Oversee budget related to association engagements and trade shows
Serve as spokesperson for Tyler at association events
Identify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channels
Help create the strategy to amplify Tyler's corporate messages through association placements
Maximize content placement opportunities within our association partnerships
Understand and leverage industry themes and implement them throughout our Tyler Corporate shows
Create presentation abstracts, presentation decks, and blogs related to Tyler's presence at association events
Adhere to and implement editorial style guides consistent with our brand voice, style, and tone
Edit, proofread, and improve content with strong adherence to AP Style
Work collaboratively with team to increase strengthen Tyler's leadership position and increase awareness across all channels
Coordinate with Tyler team members to run omni-channel campaigns
Coordinate with outside agency to plan paid digital marketing campaigns
Develop understanding of Tyler's product offerings and build relationships with team members across the company
Work with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audience
Serve as an advocate for our clients
Manage the Tyler Excellence Awards (TEA) program as a part of Tyler's annual user conference, Tyler Connect
Create digital marketing strategy to solicit TEA applications and promote winner content
Identify opportunities to feature client stories through presentations, webinars, and thought leadership content
Interface with clients on behalf of Tyler Technologies
Surface client priorities with association staff
Qualifications
7+ years of event management or customer success experience
7+ years of experience working in or supporting local government
7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experience
BA/BS degree in marketing, journalism, political science, or other relevant degree
Creative mindset that seeks to understand what audiences consume and how to create it
Attitude that approaches unfamiliar scenarios with the phase “I don't know, but I can figure it out”
Ability to analyze marketing campaign performance and make data-driven decisions
Project management skills and strong attention to detail
Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Excellent communication and writing skills
Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
Knowledge of and interest in the public sector and the intersection between technology and policy
Auto-ApplyVice President of Digital Marketing and Demand Generation
Senior manager of marketing job in Arlington, VA
Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
Stand Together is seeking an entrepreneurial Vice President of Digital Marketing and Demand Generation to lead our digital marketing, growth, lifecycle, and digital product teams. In this high-impact role, you'll set the vision, shape strategy, and drive execution across these functions-elevating performance, sparking innovation, and delivering measurable results. Your leadership will directly advance our mission, scale fundraising, and deepen engagement. You'll report to the Chief Marketing Officer and collaborate closely with executive leadership, fundraising and development, and the broader marketing and communications team. How You Will Contribute
Strategic & Team Leadership
Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands.
Lead, coach, and develop high-performing teams across digital marketing, lifecycle, and digital product functions.
Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, lifecycle campaigns, social, organic, and paid media.
Cultivate talent aligned with the organization's vision and Principle Based Management (PBM), emphasizing principled entrepreneurialism and team growth.
Collaborate cross-functionally with Marketing, Communications, Business Units, and Development teams to align messaging and strategy.
Campaigns, Channels & Engagement
Lead paid media and channel marketing teams to implement robust experimentation frameworks (A/B testing, CRO, SEO) that optimize donor engagement and conversion.
Provide strategic leadership and oversight of lifecycle marketing strategies across acquisition, retention, reactivation, and advocacy -for multiple audiences including donors, social entrepreneurs, and consumers.
Oversee personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push.
Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts.
Collaborate with internal teams and external vendors to ensure campaigns achieve optimal outcomes and foster innovation.
Oversee the development and activation of demand generation funnels, delivering qualified leads (MQLs) to fundraising and business development teams.
Digital Product & MarTech
Lead digital product and web teams to develop strategies that deliver omni-channel experiences aligned with organizational priorities.
Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, agency partnerships, and business continuity.
Foster a culture of experimentation, continuous improvement, and agile practices across digital teams, integrating the latest technologies and frameworks.
Performance & Innovation
Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness and drive innovation.
Connect team results to regular performance reporting and track progress to inform future strategy.
What You Will Bring
15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership in complex, multi-stakeholder environments. Preferably in a B2B environment.
Proven track record of developing, executing, and managing multi- and cross-channel marketing strategies, with expertise in experimentation and innovation.
Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices.
Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems.
Strong knowledge of digital product.
Demonstrated ability to lead and inspire high-performing, cross-functional teams.
Analytical mindset with the ability to use data to optimize strategies and campaigns.
Excellent project management, collaboration, and communication skills.
Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
What We Offer
Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM ), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.
Auto-ApplyAD - Present Customer Analytics
Senior manager of marketing job in Baltimore, MD
We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies.
This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers.
Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle.
In the Role
* Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders
* Partner with Present customer channel marketing teams to develop and drive loan renewal strategies.
* Monitor PC loan renewal performance trends and comparisons to Plan.
* Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.
* Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates.
* Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.
* Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company.
* Manage a team of high-performing analysts.
Requirements
* Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred.
* 5+ years of analytical experience in digital/marketing space
* 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams.
* Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus.
* Experience leveraging digital marketing and data visualization tools.
* Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives.
* Lending or consumer finance industry experience preferred.
Location: (hybrid) Wilmington, DE or Baltimore, MD
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
Marketing Analytics Manager
Senior manager of marketing job in Arlington, VA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Manager, Marketing Data & Analytics
Senior manager of marketing job in Washington, DC
Who We Are
Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN.
Who We're Looking For
Marketbridge is looking for Marketing Analytics Manager to oversee client projects and deliver insights based on complex analysis. These projects will leverage diverse parts of your toolkit including marketing analytics, predictive modeling, and marketing framework development. The Marketing Analytics Manager will have ownership over challenging and multifaceted projects, while still retaining executional responsibilities.
Responsibilities
Analytics Expertise: Serve as a subject matter expert across our solutions offerings such as database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling while leading and individually contributing to analysis tasks including Excel, R, SQL, Python, and SAS
Storytelling & Strategy: Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients
Project and Client Management: Primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders (internal and external)
Mentorship & Training: Help develop and mentor junior staff through on-the-job, project-based training
Qualifications
This position is for those with deep analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients' sales and marketing strategies while increasing their project management responsibility. We are looking for someone who:
Has 4-5 years of experience in the fields of data-driven consulting, market research, or other role where you analyzed data daily
Prior consulting experience
Can successfully manage challenging marketing and sales enablement projects
Can use data to build a narrative with actionable strategic recommendations
Possesses a strong quantitative mindset
Demonstrates stellar account management, going above and beyond to surprise and delight clients
Note: This position requires the ability to work in the United States or Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.
The ideal candidate will:
Have exceptional project management skills
Be able to effectively manage and mentor a diverse project team
Be a persuasive communicator and storyteller, in person and in writing
Be extremely conscientious and organized
Be proactive and start projects with little prodding
Our Culture
At Marketbridge, you'll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you'll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual's voice, fostering genuine connections and a sense of belonging. Here, you won't just watch the industry evolve-you'll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.
BENEFITS: At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here's what you can look forward to:
🏖️ Time Off & Flexibility - Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we're closed from Christmas to New Year's so you can fully unplug.
💙 Health & Wellness - Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
💰 Financial Security - 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
📚 Learning & Growth - A professional development fund ($500) and continuous learning programs to invest in your career.
💻 Tech & Perks - Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.
The salary range for this role is $125,000 - $140,000 with an eligible annual bonus of up to 20%.
Auto-ApplyGlobal Industry Solutions Marketing Director - Public Sector
Senior manager of marketing job in Washington, DC
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500 . Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Industry Marketing team is at the forefront of our company's growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally. In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.
What you get to do in this role:
Own the narrative:
create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers.
Distill crisp positioning, messaging and competitive differentiation
in collaboration with stakeholders from the Product, Sales and GTM organizations.
Utilize leading AI tools
to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets.
Contribute subject matter expertise and leadership
to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement.
Educate the analyst community
so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition.
Own public sector program delivery for ServiceNow's events:
Knowledge, World Forums and AI Summits.
Help rewrite the playbook for B2B messaging and marketing
and learn continually while doing so.
Represent ServiceNow
at industry events around the globe in speaker, customer-facing or event support roles.
Qualifications
To be successful in this role you have:
Excellent storytelling, positioning, messaging, and writing skills (script and copy writing, presentations, keynotes, long and short form B2B content).
Public speaking ability in a variety of settings: at customer or analyst meetings, in breakout sessions at industry events, or on a stage.
Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique.
Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities.
12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies.
Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
Must be a high-impact individual, dynamic speaker, and leader
Up to 25% travel, nationally and internationally
JV19
For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Learn more here
. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact
[email protected]
for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Director, Omnichannel Marketing Strategy
Senior manager of marketing job in Baltimore, MD
Glow Optical Studios is an award-winning production space and one-stop digital marketing agency. We give content creators, photographers, filmmakers, podcasters, influencers and brands the space they need to create amazing content with our one-stop-shop production studio (photo/film/podcast) and in-house digital marketing hub to help them scale their business.
Job Description
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Qualifications
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Additional Information
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Online Marketing Manager
Senior manager of marketing job in Vienna, VA
WeightNot ℠ is the Mid-Atlantic's is the leading provider of medically designed, non-surgical weight loss programs. WeightNot℠ has shaped the lives of thousands - most of whom had previously failed on other weight loss plans - reliably achieving average results of 20-30+ pounds lost for participants. The program's proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management. For more information, visit
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.
Job Description
This position is responsible for all electronic and Web based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include:
- SEO/Natural Search Results Rankings for Major Key Words
- Web Site and Campaign Traffic to Lead Conversion Levels
- Email Campaign Design, Scheduling & Delivery
- Email Open Rates and Response Rates
- Email Campaign Deadline Management/Timeliness
- Email CampaignSplitRun Testing Execution
- Prospect/Client Segmentation Model Development and Implementation
- Lead Generation Partner Site Testing, Expansion and Management
- Cost Per Click (CPC) to Historical Levels (and lower)
-CPCBudget Management and Campaign Optimization
-CPCKeyword Expansion and Testing
- Implementation of CPCTraffic Conversion Tracking/Analytics
- Reporting Timeliness and Accuracy
Position responsibilities include the following:
Online Advertising/Marketing/PR
- Pay Per Click Campaign Development, Management and Conversion Tracking
Google, Yahoo, Bing, Facebook
Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new key word generation
- Social Media and Community Management
Facebook, Twitter
- Partner Lead Generation Site Management, Updates and Conversion Tracking
Respond, AHB, etc.
- Online Property/Partner Opportunity Identification - Daily Candy, etc.
- Affiliate Network Development
- Lead Quality - cleansing, appending and scoring (modeling)
- Online PR - Drafting and editing releases to online media outlets
Web Site Management
- Web Lead Form Maintenance and Management
- Web Site Updates - Promotions, Landing pages, Contact Info
- Web Site Optimization for Natural Search
- Visitor Path tracking and analysis
- Usability review and testing
- Blog Content updates
- Competitor tracking and analysis - Web sites, banners, promotions, online strategies
Database Marketing
- House List (prospect) development and maintenance
- Client and Prospect Segmentation - By interest, demographic, source, etc.
- Unsubscribe management
- Email Marketing Programs - Ongoing Client and Prospect Communications
- Newsletter Mailing Execution
- Online Referral/Lead/List Source Development
- Client Lifetime Value, Retention and Repeat Purchase Analyses
- Referral Program Design, Development and Testing
Lead Management and Tracking
- Continuous Online Lead Review (and Routing as necessary)
- Continuous Center Lead Log Review and Tracking
- Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition
Marketing Analysis and Reporting
- CPC,CPL, CPA Analyses
- Channel/Media and Service Line Analyses
- Projections - Lead and Revenue Generation
- Web Stats - Visitor Traffic, Visitor Activity and Conversion
- Other Reports as Necessary
Qualifications
College Degree in Marketing or similar concentration required.
Familiarity with SEO/Natural Search Results Rankings for Major Key Words
Familiarity with CPC,CPL, CPA Analyses
Familiarity with or implementation of CRM strategies and tactics
Proficiency with Data analysis
Proficiency with Web Analytics tools and techniques
Outstanding project management skills
Experience with CRM/Customer Experience Management Analysis
Understanding of the Direct Marketing process
Superior analytical skills. Must be very comfortable with MS Excel
High energy, driven/motivated self starter
Results driven professional, always focusing on what will improve the business
Strong sense of responsibility
A real team player. Very collaborative
Global Partner Marketing Director
Senior manager of marketing job in Tysons Corner, VA
Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends-we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.
But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.
Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.
Our corporate values-bold, agile, engaged, impactful, and united-are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.
Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.
Job Description
The Role: We're seeking a highly strategic, results-driven Global Partner Marketing Director to join our team. Reporting to the VP of Global Field Marketing, this role will serve as the bridge between global partner marketing, Americas field marketing, and regional sales teams to develop and operationalize marketing programs that drive measurable demand and thought leadership through our cloud, ISV, and SI partner ecosystem.
The successful candidate is a self-starter with a “can do” mindset-proactive, energetic, and persistent, with the grit to thrive and make an impact in a fast-changing, dynamic environment.
You will manage, disburse, and maximize ROI from Market Development Funds (MDF), co-create events and campaigns, and enable growth across our partner landscape-all tracked and optimized in Salesforce.
In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home.
Key Responsibilities:
Partner Pipeline Growth: Design, execute, and scale co-marketing programs and events with field marketing, hyperscalers, System Integrators (SIs), and emerging partners to drive qualified pipeline and revenue. · MDF Management: Oversee MDF strategy and operations-evaluate proposals, allocate budget, approve spend, and ensure funds are used for the highest-impact activities to accelerate revenue growth.
Joint Event Execution: Develop standout, creative partner campaigns (webinars, roundtables, regional shows, thought leadership programs, content syndication) to amplify reach, ensure executional excellence, and deliver measurable results.
Stakeholder Enablement: Regularly engage with global field marketing leads, partner managers, and sales to align co-marketing strategies, share best practices, and continually raise the bar.
Pipeline, Metrics, and Reporting: Own campaign tracking and conversion analysis in Salesforce-establish KPIs, report pipeline impact, and iterate for optimization.
Hyperscaler Relationship Building: Serve as the primary marketing liaison with cloud alliances. Collaborate on joint go-to-market initiatives and ensure MDF utilization is efficient, compliant, and driving business outcomes. · Partner Content & Promotion: Help produce channel related content such as case studies, customer success stories and win wires to drive partner channel sales and awareness.
Cross-functional Collaboration: Collaborate across sales, marketing, product, and partner teams to align strategies, share best practices, and foster an agile, high-growth environment.
Annual Marketing Plan Review: Review, approve, and guide yearly marketing plans submitted by partners in the Partner Program on a global basis.
Process & Compliance: Ensure marketing processes support MDF governance and brand consistency, meeting program requirements for all stakeholders.
Qualifications
5+ years global partner marketing experience in the B2B tech sector driving partner marketing pipeline and supporting revenue growth.
Ability to translate business objectives into marketing plans that have clear metrics and KPIs.
Deep experience in MDF allocation and management, including working with hyperscalers (AWS, Azure, Google Cloud) and SIs.
Strong co-marketing program leadership with track record of building pipeline through joint events and campaigns.
Proficiency with Salesforce and partner marketing/campaign measurement platforms.
Highly analytical, data-obsessed, and able to clearly articulate business impact.
Creative, resourceful, and entrepreneurial mindset-comfortable proposing new programs, experimenting, and adapting quickly.
Excellent communicator, relationship-builder, and influencer at all levels.
Bachelor's degree required
Willingness to travel as needed
Additional Information
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected].
Visit Strategy's Careers page for additional information.
Vice President, B2B Marketing
Senior manager of marketing job in Arlington, VA
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Vice President, B2B Marketing
Overview
The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the 'mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels.
Key Responsibilities
Strategic Portfolio Leadership
* Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach.
* Develop and execute data-driven marketing strategies to accelerate portfolio growth.
* Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions.
* Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas.
* Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
* Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization.
Team & Stakeholder Leadership
* Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement.
* Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact.
* Provide clear direction, feedback, and professional development opportunities.
Market Expertise & Influence
* Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions.
* Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.
Performance Management & Measurement
* Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations.
* Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
* Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.
Collaboration & Cross-Functional Alignment
* Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams.
* Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives.
* Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
* Develop standardized sales enablement tools and training programs.
* Collaborate with channel partners to maximize impact at key events.
Innovation & Future-Readiness
* Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting.
* Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions.
* Build and launch a thought leadership engine in partnership with global Advisors and consulting.
Requirements
* 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
* Proven success in large, complex matrix organizations and high-growth, customer-centric teams.
* Deep understanding of B2B positioning, demand generation, and funnel management.
* Experience managing and/or co-owning product/portfolio P&L in a growth business.
* Demonstrated team leadership, including managing managers and building high-performing teams.
* Exceptional communication, collaboration, and stakeholder management skills.
* Ability to prioritize and manage multiple projects in a fast-paced environment.
Preferred Qualifications
* Experience in marketing, consulting, and SaaS industry.
* Experience partnering with major account sales teams.
* MBA or advanced degree in marketing or related field.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
* Abide by Mastercard's security policies and practices;
* Ensure the confidentiality and integrity of the information being accessed;
* Report any suspected information security violation or breach, and
* Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
Purchase, New York: $217,000 - $359,000 USD
Arlington, Virginia: $217,000 - $359,000 USD
Boston, Massachusetts: $217,000 - $359,000 USD
Miami, Florida: $189,000 - $312,000 USD
Auto-ApplyDirector, Global Marketing Nephrology & Immunology
Senior manager of marketing job in Annapolis, MD
As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required.
You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases.
**Responsibilities:**
+ **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets.
+ **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints.
+ **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership.
+ **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe.
+ **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution.
**Qualifications**
+ 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred
+ Proven success leading cross-functional teams through late-stage development and global commercialization
+ Expertise in global congress planning, KOL strategy, and market readiness frameworks.
+ Strong strategic thinking, business case development, and stakeholder influence.
+ Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred.
+ Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred.
+ Location: Remote, with ability to be in Princeton, NJ for moments that matter
+ Willingness to travel up to 30% globally.
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Global Marketing Sr Manager - Oncology
Senior manager of marketing job in Washington, DC
**Join Amgen's Mission of Serving Patients** At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
**Global Marketing Senior Manager**
**What you will do**
Let's do this. Let's change the world. In this vital role you will require a strong ability to collaborate cross-functionally with other Amgen business units.
In this role you will be responsible for the following:
+ Partnering with your Director and other Leaders to define Amgen's early oncology pipeline commercial strategy to ensure investments in research and early development align with long-term business objectives and patient needs.
+ Developing commercial frameworks and business cases to inform progression decisions for early-stage assets (PT through E2L Portals), integrating insights from market dynamics, patient needs, and competitive intelligence.
+ Contributing to a best-in-class commercial function for oncology early pipeline strategy, ensuring Amgen maintains a leadership position in bringing first-in-class and best-in-class therapies to market.
Key activities and accountabilities include the following:
Early Pipeline Strategy & Portfolio Prioritization
+ Create and leverage frameworks for evaluating and prioritizing early-stage oncology assets.
+ Support the assessment of commercial viability and differentiation of assets in early development, ensuring alignment with evolving market needs and payer landscapes.
+ Preparation of business cases along with other execution-based deliverables to business needs.
Commercial Partnership with Research & Early Development
+ Provide commercial input to research-stage investment decisions, ensuring a clear path to differentiated and commercially viable products.
+ Collaborate with R&D to develop target product profiles (TPPs) that reflect strong commercial positioning.
+ Establish strong cross-functional partnerships with R&D, corporate strategy, finance, and global marketing teams.
**What we expect of you**
We are all different, yet we all use our unique contributions to serve patients. The . The dynamic professional we seek is a self-starter with these qualifications.
**Basic Qualifications:**
Doctorate degree and 2 years of Marketing experience
Or
Master's degree and 4 years of Marketing experience
Or
Bachelor's degree and 6 years of Marketing experience
Or
Associate's degree and 10 years of Marketing experience
Or
High school diploma / GED and 12 years of Marketing experience
**Preferred Qualifications:**
+ 5+ years of biotech/pharmaceutical industry experience with strong experience in strategy development/consulting, and multiple facets of drug commercialization
+ Oncology therapeutic area experience (marketing and/or scientific) with recognized depth in industry, technical and competitive dynamics that shape future oncology markets and needs
+ Strong interpersonal skills with demonstrated ability to work and influence effectively within a matrix structure.
+ Demonstrated ability to work with cross-functional partners to develop impactful program strategies that are based on market insights
+ Knowledge of and experience in working with discovery research and clinical teams.
+ Strong leadership skills, including ability to influence teams with diverse backgrounds.
+ Strong competitive mindset, including ability to champion ideas, make decisions and focus on results
+ Strong business judgment and emotional intelligence
+ Act as a role model for others in line with Amgen values
+ The DASL position is complex and demanding. The preferred candidate is a strong commercial executive with excellent marketing capabilities, strong analytical skills, superior cross-functional collaboration skills, the ability to operate globally and locally, and highly effective influencing skills. Success in this critical role will result in significant professional growth and advancement at Amgen.
**What you can expect of us**
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
+ A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
+ A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
+ Stock-based long-term incentives
+ Award-winning time-off plans
+ Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.
**careers.amgen.com**
**Sponsorship**
Sponsorship for this role is not guaranteed.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Digital Advertising Manager
Senior manager of marketing job in Washington, DC
Job Description
Are you a digital marketer looking to implement highly strategic and innovative marketing programs for meaningful nonprofits and professional associations? Do you value comprehensive, integrated strategies that take full advantage of a range of digital advertising channels, including search (PPC), paid social, programmatic and connected tv? Are you fluent and passionate about data and performance metrics? If yes, we'd love to meet you!
Interactive Strategies is a full-service digital agency based in Washington, DC that has quickly established itself as a leading fundraising and digital marketing agency. We've partnered with amazing clients including the American Society of Clinical Oncology, Special Olympics, Boston Children's Hospital, Defenders of Wildlife, American Kidney Fund, and American Lung Association, to name a few. Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, revenue.
Our ideal candidate is self-motivated, highly focused and capable of working at a strategic level while simultaneously executing on a tactical level. We're looking for someone with a strong background in digital advertising, PPC and analytics. The person in this position will be involved in the growth of our entire marketing department, so we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members.
Responsibilities
Talent and passion matter more to us than years of experience, but here are the abilities we are looking for:
Develop and deploy impactful digital advertising strategies and campaigns that leverage best practices and dynamic new tactics.
Develop conversion-driven paid media campaigns and execute the day-to-day management across Meta, Google and other platforms.
Select appropriate channels for paid media campaigns across social, PPC, display, and more.
Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
Provide support and expertise across website analytics and tracking (Google Analytics, Google Tag Manager, etc.).
Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
Create comprehensive and integrated digital marketing strategies on multiple media channels that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
Optimize digital advertising campaigns to maximize RIO across channels.
Conduct paid media audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption as appropriate.
Build strong client relationships through effective communication and project management.
Requirements
BS/MS degree in marketing or a related field.
3-5+ years of digital advertising experience. Experience with associations is a plus!
Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
Proven experience building, deploying and managing large-scale and advanced digital advertising campaigns across Meta, Google, Microsoft Ads and programmatic.
Experience working across a variety of advertising platforms and technologies.
Experience in optimizing landing pages and user funnels.
Strong analytical, entrepreneurial and data-driven thinking.
Up-to-date with the latest trends and best practices in digital marketing.
Bonus Point: Experience and strong understanding of SEO and best practices.
We strongly prefer this position to work out of the Washington DC office, but we are open to this being a remote position.
Qualities you bring to the table:
Strategic. You understand that a strong digital marketing program is rooted in deep research and a thoughtful strategy.
Creative. You bring passion to your work and produce search strategies and campaigns that engage, motivate and inspire.
Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
Confident. You're friendly, professional and poised, whether you're brainstorming with our team, running meetings or making client presentations.
Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.
Benefits
We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you're at the office. We may be an agency, but we understand that you have a life outside of work.
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
Company-sponsored health, vision and dental insurance
Pre-tax Flexible Spending Account (FSA)
Profit sharing
4 weeks of vacation/sick time from day one; 5+ weeks at year 3
Company-paid short-term and long-term disability
Company-paid life and AD&D insurance
11 paid holidays
401k with company match
New business referral bonus
Professional development opportunities
Flexible work schedule
Pre-tax DC Metro SmartBenefits
Annual Compensation: $70,000 - $85,000
A little about us
We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries-all while finding balance between work, home, and life outside the office.
Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.
Marketing Analytics Senior Manager
Senior manager of marketing job in Washington, DC
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Senior Manager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.