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Brand Marketing Manager
Guess?, Inc. 4.6
Senior manager of marketing job in Los Angeles, CA
The Brand MarketingManager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.
ESSENTIAL FUNCTIONS:
Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.
Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.
Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand.
Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 6-8 Years
Salary Minimum
$100,000.00
Salary Maximum
$115,000.00
Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!
$100k-115k yearly 2d ago
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Marketing Manager
Miaou
Senior manager of marketing job in Los Angeles, CA
Miaou - Los Angeles
Miaou is a Los Angeles-rooted womenswear brand known for sculpting silhouettes, bold prints, and a confident, feminine point of view. We're looking for a MarketingManager to own day-to-day marketing execution while helping scale the brand thoughtfully across DTC, wholesale, and collaborations.
This role sits at the intersection of creative, digital, and growth-perfect for someone who understands fashion culture, moves fast, and knows how to turn great product and storytelling into measurable results.
What You'll Do
Brand & Campaign Execution
Lead execution of seasonal launches, capsules, and collaborations from brief to go-live
Manage campaign timelines, deliverables, and cross-functional coordination (creative, e-commerce, production)
Ensure all marketing touchpoints align with Miaou's brand voice and visual identity
Digital & Growth Marketing
Own day-to-day performance across paid social, retention, and site marketing in partnership with external agencies/freelancers
Monitor performance, report on KPIs (ROAS, CAC, AOV, conversion), and optimize in real time
Support marketing forecasts and budget pacing
Social, Influencers & Community
Oversee influencer seeding, gifting, and organic partnerships
Build and maintain strong relationships with creators, stylists, and tastemakers aligned with Miaou
Support social content planning and execution in collaboration with internal/external creators
E-commerce & CRM
Support product launches, merchandising moments, and site storytelling
Own calendar and execution to drive retention and repeat purchase
Use customer data and insights to inform campaigns and messaging
PR & Brand Awareness
Support PR efforts, press moments, and brand activations
Assist with pop-ups, events, and experiential marketing initiatives
Who You Are
2-5 years of marketing experience, ideally in fashion, beauty, or consumer brands
Deeply tuned into fashion culture, trends, and the digital landscape
Equally comfortable being hands-on and strategic
Highly organized, detail-oriented, and able to juggle multiple launches at once
Strong communicator with excellent taste and brand intuition
Data-literate and results-driven, without losing the creative thread
Bonus Points
Experience with Shopify, Klaviyo, Meta Ads, Google Analytics
Experience launching collaborations or limited drops
Background working with lean teams or founder-led brands
Why Miaou
Work closely with the founder and creative team
Real ownership and visibility-your work directly impacts growth
A fast-moving, creative environment with room to build and scale
Competitive salary + growth opportunities
Location: Los Angeles (hybrid preferred)
$88k-141k yearly est. 2d ago
Vice President of Marketing & Communications
Oliveda International Inc.
Senior manager of marketing job in Culver City, CA
Vice President of Marketing & Communications - Beauty & Wellness
Shape the Global Voice of Waterless Beauty with Oliveda
At Oliveda, we are redefining beauty through the power of waterless formulations and the unmatched potency of our olive tree-based skincare. As pioneers in clean, conscious, and high-performance beauty, our mission is to set a new standard for what skincare can be - deeply effective, sustainable, and transformative.
We are seeking a Vice President of Marketing & Communications to lead our global marketing strategy and communications, driving brand awareness, audience growth, and meaningful engagement worldwide. If you are a strategic, creative, data-driven leader with a passion for purpose-led beauty and wellness brands, this role offers the opportunity to make a profound impact at a global scale.
What Makes Oliveda Unique?
We are not just “waterless beauty.”
We are tree-to-beauty, powered by 3,000-year-old olive tree skincare science.
Our formulations replace 70% industrial water with phytonutrient-rich antioxidants, delivering clinically proven results, long-term skin transformation, and a radically more sustainable approach to beauty.
Your Role
Lead the global marketing and communications strategy, ensuring cohesive brand storytelling, audience growth, and measurable business impact. Shape Oliveda's voice across all channels while building and mentoring a high-performing marketing team.
What You'll Do
Lead Marketing Strategy & Execution
Develop and implement comprehensive marketing strategies that drive global brand growth and engagement.
Identify new opportunities to expand marketing initiatives and secure the necessary resources to execute them.
Build & Lead High-Performing Teams
Manage, mentor, and inspire the marketing and communications team to deliver exceptional results.
Foster a collaborative, innovative, and performance-driven culture.
Drive Audience Growth & Product Adoption
Develop campaigns that increase awareness, adoption, and loyalty for Oliveda products across all channels.
Collaborate closely with e-commerce, social media, and performance marketing teams to maximize reach and ROI.
Oversee Communications & Brand Strategy
Ensure consistent, compelling brand messaging across all touchpoints.
Lead strategic planning and execution of social media initiatives and integrated marketing campaigns.
Measure & Optimize Performance
Monitor, analyze, and report on marketing performance, ROI, and key KPIs.
Translate insights into actionable strategies that improve customer engagement and drive business growth.
Ensure Compliance & Excellence
Guarantee that all marketing materials and communications comply with regulations, internal policies, and industry standards.
What We're Looking For
Proven track record in seniormarketing leadership roles (VP-level or equivalent).
Deep expertise in marketing strategy, brand development, and integrated communications.
Strong analytical skills to interpret data and make actionable decisions.
Exceptional leadership skills with experience building and mentoring high-performing teams.
Outstanding communication and presentation abilities for diverse audiences.
Experience managing multiple priorities in a fast-paced, high-growth environment.
Passion for sustainability, wellness, and mission-driven brands.
Experience
8-10+ years in marketing, team leadership, and business development.
8-10+ years in social media marketing and sales.
Strong e-commerce knowledge and experience preferred.
Job Details
Job Type: Full-time, on-site (Culver City, CA)
Compensation: $204,000 - $252,000 per year (commensurate with experience)
Benefits: Medical, Dental, Vision Insurance; additional Life & Health Insurance; 401(k)
A cover letter is required for this application. Applications submitted without a cover letter will not be considered.
$204k-252k yearly 2d ago
Director of Ecommerce
Mate The Label
Senior manager of marketing job in Los Angeles, CA
About the Role
MATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You'll lead initiatives that drive revenue, conversion, and retention-all while upholding MATE's commitment to clean, organic, and non-toxic essentials.
📍 Hybrid (L.A. based) | Full-time | 3x/week in office
Key Responsibilities
E-commerce Strategy & Leadership
Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams
Maintain a clean, intuitive, high-performing site experience aligned with brand values
Product Experience & Innovation
Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows
Champion intuitive, mobile-first design that reflects our sustainability-first ethos
Use A/B testing and personalization strategies to continuously improve performance
Operational Oversight
Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions
Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes
Develop documentation and workflows to scale operations cleanly and efficiently
Data-Driven Optimization
Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights
Develop clear KPIs and experimentation plans to measure success and guide iteration
Translate data into actionable insights and compelling stories for leadership and stakeholders
Qualifications
8+ years of e-commerce experience, with 4+ years in a senior leadership role
Proven success growing a DTC brand through onsite optimization, CRO, and retention
Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices
Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration
Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
Values-driven, purpose-led mindset with a passion for sustainability and clean living
Experience using AI tools to enhance customer experience, content, or site optimization
Tools We Use
Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment
Why MATE
MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you'll play a key role in shaping how customers interact with our brand-making it easier, more inspiring, and more rewarding to Dress Clean.
$118k-201k yearly est. 3d ago
Senior Manager, Performance Marketer & Media Buying - E-Commerce
Nana Jacqueline
Senior manager of marketing job in Los Angeles, CA
:
Nana Jacqueline was founded by two best friends with a passion for fashion that began at a young age. What started as a loungewear brand has evolved into a sought-after luxury fashion line that transforms whimsical feelings into romantic pieces. Based in Los Angeles, CA, Nana Jacqueline embodies the aura of romance and enchantment in elegantly-designed clothing, celebrating women and the freedom to feel sexy in everyday styles. Follow us @nanajacqueline_.
Role Description:
We're seeking a full time SeniorManager, Paid Media & Media Buying to lead full-funnel performance marketing across global channels. This role will be responsible for driving customer acquisition, optimizing spend efficiency, and delivering measurable growth through data-driven strategy, testing, and execution.
Key Responsibilities:
Budget Management: Oversee and allocate multi-channel paid media budgets across Meta, Google, TikTok, Pinterest, Display, and Affiliate to maximize ROI and scale efficiently.
Strategic Planning: Partner with internal teams to design, launch, and analyze incrementality and attribution tests that guide investment strategy and improve channel performance.
Performance Analysis & Reporting: Own reporting for all paid media KPIs, delivering actionable insights on ROAS, MER, CPC, CAC, LTV:CAC, and channel mix performance to leadership.
Media Buying: Manage daily pacing, campaign optimizations, and audience targeting strategies to ensure budget efficiency and performance consistency across platforms.
Partnership Management: Cultivate and maintain relationships with key platform partners including Meta, Google, TikTok, and Pinterest, staying ahead of emerging trends and betas.
Growth Strategy: Identify new growth opportunities through market research, competitive insights, and consumer behavior analysis to enhance paid media impact.
Cross-Functional Collaboration: Collaborate with the creative, e-commerce, and analytics teams to align campaign strategy, creative testing, and full-funnel conversion initiatives.
Required Skills & Experience:
Experience: 5-8 years in paid media or digital marketing, with at least 3 years focused on e-commerce growth or performance marketing.
Budget Oversight: Proven success managing multi-million-dollar media budgets across multiple channels.
Analytical Skills: Deep understanding of paid media metrics (ROAS, MER, CPC, CAC, LTV:CAC) and incrementality testing methodologies.
Technical Proficiency: Advanced Excel/Google Sheets skills and experience with data visualization tools (e.g., Looker or Motion).
Leadership: Experience managing and developing direct reports within an in-house environment.
$110k-171k yearly est. 3d ago
Performance Marketing Manager
Entertainment Earth 3.7
Senior manager of marketing job in Simi Valley, CA
Why Entertainment Earth
We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.
About the Role
We are looking for a data-driven Performance MarketingManager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.
Responsibilities:
Campaign Strategy and Execution
Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.
Performance Optimization
Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
Conduct A/B testing to refine targeting, messaging, and performance.
Evaluate attribution models and reporting to understand channel performance across the customer journey.
Provide actionable recommendations to improve efficiency and scale paid media results.
Agency and Cross-Functional Collaboration
Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
Provide input into the promotional calendar and product launch planning from a paid media perspective.
Website Optimization and SEO
Implement SEO best practices across site content, metadata, and product pages.
Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
Align site updates with campaign and promotional priorities.
Analytics and Consumer Insights
Maintain reporting dashboards to track paid media performance and overall DTC results.
Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.
Requirements
4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
Experience with SEO and website optimization including CRO and UI/UX improvements.
Familiarity with emerging platforms such as TikTok and Reddit a plus.
Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
Experience conducting consumer research, including surveys and competitive analysis.
Proficiency with Google Analytics and ecommerce platforms.
Highly organized with attention to detail and a proactive, problem-solving mindset.
Experience managing paid media budgets and agency relationships.
Knowledge of platform policies, privacy regulations, and industry best practices.
Our Core Values:
Leadership
Collaboration
Accountability
Data/Insight Driven
Diverse & Inclusive
Curious
Fun
Benefits of Joining the Team!
Discounts on your favorite collectibles!
Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
Medical/Dental/Vision Plans/Additional Optional Plans
Paid Time Off plus Holidays
401(k) matching plan, educational reimbursement and much more!
$93k-143k yearly est. 5d ago
Director of Marketing
Abel Richard
Senior manager of marketing job in Beverly Hills, CA
"To Be Distinguishable, One Must Push the Limits of Creativity.”
Abel Richard is an ultra-luxury Maison redefining modern refinement. With operations based in Beverly Hills, California, Abel Richard specializes in luxury handbags and fine writing instruments, including Montegrappa luxury pens, alongside rare, limited-edition creations that blend technology, high-tech material design, personality, and purpose. Every component tells a story. Every silhouette is a conversation starter.
Position Overview
Abel Richard is seeking a strategic and execution-focused Director of Marketing to lead the development and implementation of the brand's marketing strategy across digital, retail, and experiential channels. This role is responsible for strengthening brand equity, driving customer acquisition and retention, and supporting revenue growth while maintaining the exclusivity, craftsmanship, and luxury positioning of Abel Richard.
Key Responsibilities
• Develop and execute integrated marketing strategies aligned with business objectives
• Oversee brand identity, storytelling, campaigns, and product launches
• Lead digital, retail, and growth marketing initiatives
• Managemarketing team members and external partners
• Own marketing budgets, analytics, and performance reporting
• Collaborate cross-functionally with Retail, E-commerce, Product, and Operations
Qualifications
• 8-12+ years of marketing experience
• 3-5+ years in a Director-level leadership role
• Luxury, fashion, or premium consumer brand experience preferred
Compensation
Base Salary Range: $140,000 - $200,000 annually
Why Join Us
At Abel Richard, you are not just selling products-you are shaping experiences and building a community around luxury. We offer competitive compensation, training, and growth opportunities within our expanding boutique network.
Our Commitment
Abel Richard is proud to be an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment where all employees can thrive. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status, or any other characteristic protected by law.
$140k-200k yearly 1d ago
Marketing Director
Forme
Senior manager of marketing job in Los Angeles, CA
Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. Featured in
Vogue
,
Cosmopolitan
, and
Golf Digest
, and recognized by the
LA Times
and
Inc. 5000
as one of the fastest-growing private companies in the U.S., we're redefining the category of functional wellness apparel.
We're a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you'll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people's lives.
The Role
We're looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder/CEO, you'll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.
This is a full-time, in-office role based in Los Angeles.
You are:
A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
Fluent across brand storytelling and performance marketing, with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
Experienced in managing and coordinating with performance marketing agencies, ensuring strategies are aligned and execution delivers measurable results.
Built for urgency and adaptability - you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
A player-coach: you can build strategy, but you're also willing to roll up your sleeves and execute.
A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
A natural leader who inspires and develops teams while driving accountability and results.
Responsibilities:
Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.
Lead brand positioning, messaging, and creative direction in partnership with design and product teams.
Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency.
Build out and lead the marketing team, setting clear goals and developing talent.
Partner with product and operations to launch new products with effective go-to-market strategies.
Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.
Analyze data, measure ROI, and continually refine strategies to maximize growth.
Work closely with the CEO and executive team to align marketing with company vision and business objectives.
Qualifications:
5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role.
Experience in consumer, wellness, fitness, or apparel categories strongly preferred.
Proven track record of scaling marketing efforts in a high-growth, fast-paced environment.
Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.
Experience managing external agencies and ensuring accountability to performance goals.
Exceptional leadership, communication, and cross-functional collaboration skills.
Ability to thrive in environments where intensity and urgency are the norm.
Role Details:
Location: Full-time, in-office at our Los Angeles office
Benefits: Medical, dental, vision, 401k match, wellness perks, and access to our products
To Apply: Send your resume to hiring@forme.science with answers to the following questions:
Tell us about a brand you've helped scale. What stage was the company when you joined, and what was its growth trajectory under your leadership?
What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why?
Have you managed external agencies before (performance, creative, PR)? How do you ensure accountability and alignment with internal goals?
What excites you about working at a company like Forme, and why do you think you're a strong fit for this stage of growth?
$95k-169k yearly est. 1d ago
Director of Marketing
Wonderfold
Senior manager of marketing job in Baldwin Park, CA
As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.
The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Essential Functions/Responsibilities:
1. Brand Strategy & Management
Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
Identify growth opportunities based on consumer insights, category trends, and competitive analysis
Oversee brand guidelines and ensure alignment across all customer-facing content and communication
2. Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
Oversee budget allocation, KPI setting, and reporting for all D2C initiatives
Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams
3. Analytics, Insights & Reporting
Build and maintain dashboards and performance reporting across marketing activities
Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
Use both quantitative and qualitative insights to inform ongoing brand and growth strategy
4. Team Leadership & Cross-Functional Collaboration
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
Manage agency partners and vendors to ensure strategic alignment and operational excellence
Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
Promote a culture of accountability, innovation, and results within the marketing organization
5. Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
Ensure high standards of creative excellence, brand consistency, and customer resonance
Education and Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
Experienced in coaching and leading teams
Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
Deep understanding of performance marketing, customer journey optimization, and marketing analytics
Experience managing cross-functional teams, external agencies, and complex marketing programs
Strong commercial acumen, communication skills, and executive presence
$95k-168k yearly est. 5d ago
E Commerce Digital Marketing Manager
Felina Lingerie
Senior manager of marketing job in Los Angeles, CA
Job Title: E-commerce and Digital MarketingManager
Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA
Employment Type: Full-Time/On Site
Salary Range: $90-$120k
We are seeking a dynamic and data-driven E-commerce and Digital MarketingManager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.
Key Responsibilities
E-commerce (DTC) Strategy & Management
â—Ź Own and optimize performance across the brand's owned e-commerce websites on Shopify
â—Ź Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
â—Ź Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.
â—Ź Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
â—Ź Collaborate on site promotions, A/B tests, landing pages, and product launches.
MarketplaceManagement
â—Ź Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
â—Ź Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
â—Ź Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
â—Ź Implement competitive pricing and assortment strategies to grow share and profitability.
Digital Marketing
â—Ź Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).
â—Ź Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.
â—Ź Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
â—Ź Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
â—Ź Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.
Reporting & Optimization
â—Ź Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
â—Ź Provide weekly and monthly performance reporting and actionable insights to leadership.
â—Ź Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.
Qualifications
â—Ź Bachelor's degree in Marketing, Business, E-commerce, or related field.
â—Ź 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.
â—Ź Proven experience managing both owned DTC websites and marketplace platforms.
â—Ź Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
â—Ź Capable of driving action and communicating strategic insights and recommendations.
â—Ź Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
â—Ź Excellent project management and communication skills.
â—Ź Passion for apparel, consumer behavior, data and building best-in-class online experiences.
$90k-120k yearly 2d ago
Growth Marketing Senior Manager
Pique
Senior manager of marketing job in Los Angeles, CA
Growth MarketingSeniorManager
Compensation: Top of Industry Compensation & Benefits
From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture - Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us.
Job Description
We are looking for an innovative and strategic Growth MarketingSeniorManager with deep experience managing large scale paid media campaigns to drive profitable customer acquisition. This entails researching and implementing best practices for creative testing, media buying, conversion optimization and streamlining of processes to scale marketing efficiency on META, Google and other platforms.
Responsibilities
Hands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growth
Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
Lead performance creative team to produce creative for maximal conversion efficiency
Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
Generate and communicate data-driven insights and actionable next steps to guide creative production
Continuously research, stay at forefront of and implement new performing creative and media buying tactics
Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
Work collaboratively with cross functional teams to drive landing page optimization
Manage attribution tools to improve measurement rigor and optimize performance
Requirements
5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
Experience with A/B testing and sophisticated measurement techniques and attribution models
Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
Proficient writing skills with passion for great ad copy and ad creative
Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
Confidence communicating across the organization, with cross-functional stakeholders
$116k-155k yearly est. 6d ago
Marketing Manager
GS2 | B Corp™
Senior manager of marketing job in Redondo Beach, CA
Regional MarketingManager - Upway
Are you interested in taking ownership of the West Coast marketing strategy with full autonomy to deliver?
Do you have a passion for brand building high-growth, mission-driven scale ups who are positively disrupting?
Are you ready to join a Sequoia-backed business with ambitious growth plans and $60M in fresh Series C funding?
If so, look no further...
A rare and high-impact position has arisen for a Regional MarketingManager to join Upway, a fast-scaling leader in the circular economy focused on making electric mobility affordable and sustainable.
Reporting to the Head of Marketing, you will be the driving force behind Upway's regional presence, managing everything from localized brand awareness to high-performance customer acquisition strategies.
Why the Regional MarketingManager position is something you should apply for:
Local Marketing & Brand Building: Own and execute California-specific marketing initiatives aligned with national strategy, building Upway into a locally relevant and recognizable brand across CA.
Rapid Career Trajectory: As a key hire in a venture-backed, expanding organization, you will have significant influence over how the brand scales across new territories.
Collaborative Innovation: You will work closely with cross-functional teams, including Operations, Supply Chain, and Global Marketing, to ensure a seamless customer journey.
The successful Regional MarketingManager will:
Bring a proven track record in regional marketing or brand management, ideally with proven success in driving demand in a consumer-focused environment.
Possess a data-driven mindset, comfortable using analytics to measure campaign ROI and optimize marketing spend across multiple channels.
Demonstrate exceptional communication skills, with the ability to adapt global brand messaging to resonate with diverse local audiences.
Show a high degree of personal resilience and flexibility, thriving in the "fast-paced" and "dynamic" nature of a startup environment.
In return the successful individual will receive an attractive compensation package consisting:
Competitive base salary reflecting the seniority of the role
Performance-based bonus / Short-Term Incentive Plan (STIP)
Generous annual leave allowance plus a Christmas closure period
Comprehensive private healthcare
Plus much more
If this could be of interest, please apply now through our retained partners and ESG / sustainability executive search organisation GS2 Partnership, or reach out to Tyler at *************************
$88k-140k yearly est. 4d ago
Influencer Marketing Manager
L-Nutra, Inc.
Senior manager of marketing job in Los Angeles, CA
Join the Future of Longevity Care
About L-Nutra
At L-Nutra, we're redefining what healthcare can be. Instead of treating chronic metabolic conditions after they've taken root, we're building a future where science, technology, and nutrition combine to help people thrive - not just survive.
Our nutri-technology platform is grounded in decades of clinical research at the University of Southern California, backed by $36M in NIH and EU funding. We're pioneering metabolic health and healthy longevity programs that help people with type 2 diabetes, prediabetes, obesity, and metabolic disorders reduce reliance on medications and reclaim their healthspan.
If you're strategic, proactive, entrepreneurial, data-driven, highly organized, and a creative storyteller who is passionate about health, wellness, and science-backed innovation - consider joining our team!
The Opportunity
The Influencer and Social Media Manager will be responsible for managing and growing L-Nutra's digital presence across Instagram, Facebook, LinkedIn, and TikTok (and emerging platforms as needed). This role will support the execution of our organic content strategy, manage editorial calendars, engage with and grow our online communities, and oversee key aspects of influencer partnerships and digital collaborations.
What You'll Do
Influencer Management and Digital Partnerships
Identify, vet, and support mission-aligned influencers who drive trust, education, and measurable impact.
Support creative briefing, content approvals, scheduling, and performance tracking for influencer and partnership programs.
Ensure all influencer collaborations meet brand standards and regulatory compliance.
This role will execute and support influencer strategy in partnership with Marketing leadership.
Social Media ManagementManage day-to-day operations for L-Nutra's social media profiles: Instagram, Facebook, LinkedIn, and TikTok.
Manage the end-to-end e-commerce operations for the TikTok storefront.
Develop, organize, and execute organic content calendars aligned with brand campaigns, launches, and educational initiatives.
Partner closely with Communications and Marketing teams to ensure alignment of messaging and campaign rollouts.
Create and optimize educational and conversion-focused content that moves audiences from awareness to action.
Actively monitor channels for engagement opportunities, feedback, and community conversations.
Community Engagement and Growth
Build and foster strong online communities rooted in education, empowerment, and brand loyalty.
Implement proactive engagement strategies, including thoughtful commenting, story interactions, and user-generated content promotion.
Manage micro-communities across platforms with a focus on fasting, longevity, and metabolic health education.
Analytics, Optimization, and Conversion
Track and report on platform-specific KPIs: growth, engagement, CTRs, website traffic, lead generation, and conversion.
Monitor social listening tools and campaign metrics to identify opportunities for optimization.
Deliver monthly reporting with actionable insights to inform social and influencer strategies.
Work with Marketing teams to continually refine social content for performance (especially education-to-conversion flow).
Tools & Platforms
Social Media Management: Later, Planoly, Sprout Social, Hootsuite (experience with any or all is a plus)
Analytics and Reporting: Meta Business Suite, LinkedIn Analytics, TikTok Analytics, Google Analytics
Influencer Management: AspireIQ, Super Affiliate and CreatorIQ, GRIN, or equivalent influencer CRM tool (preferred)
Content Creation: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro a plus but not mandatory)
Social Listening: Brandwatch, Sprout Listening, or similar (experience a bonus).
Editorial Calendar and Campaign Planning
Maintain an organized, forward-looking editorial calendar that balances thought leadership, product education, promotions, and digital activations.
Collaborate across departments to integrate seasonal campaigns, webinars, and launches into social strategy.
What Success Looks Like
Grow organic social following meaningfully across priority platforms
Improve education-to-conversion CTR through testing, iteration, and optimization
Establish repeatable influencer playbook
Build engaged micro-communities around fasting & longevity
Who Thrives in This Role
You're energized by science-backed storytelling
You enjoy translating complex health concepts into accessible content
You balance creativity with structure and metrics
You're comfortable collaborating across marketing, comms, and science
What You Bring
3-5 years' experience managing social media and/or influencer programs, ideally in health, wellness, longevity, or consumer health brand
Strong command of social platform best practices (organic and paid) and emerging trends.
Deep experience with content planning, campaign execution, influencer collaboration, and community engagement.
Excellent writing, editing, and content strategy skills with a strong editorial eye.
Data-driven mindset with strong reporting and optimization capabilities.
Familiarity with healthcare marketing regulations (FTC/FDA) preferred.
Bachelor's degree in communications, Marketing, Journalism, or a related field preferred.
Who We Are
L-Nutra is an equal opportunity employer committed to building a diverse and inclusive workplace. We value and respect people of all backgrounds and consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, age, natural origin, protected veteran status, disability, or any other factors prohibited by law -- or humanity.
Next Steps
Apply via Linkedin Easy Apply. Or email your resume and contact information to **************.
$88k-141k yearly est. 2d ago
Marketing Manager
Amtec Staffing 4.2
Senior manager of marketing job in Torrance, CA
Marketing & Brand Manager Torrance, CA $65k-$75k +bonus
We are a leading healthcare management organization committed to providing exceptional care and services to our patients. We operate a network of state-of-the-art clinics and ambulatory surgery centers dedicated to delivering high-quality outpatient and surgical care in a patient-centered environment.
Summary
The Marketing & Brand Manager is a dynamic and creative individual who will drive the growth of our organization through innovative marketing strategies. The Manager will be instrumental in promoting our mission and services, expanding our client base, and fostering valuable partnerships within the community. This role works in concert with the Events Coordinator and reports directly to the COO.
Responsibilities
Advertising Management
Develop and manage online and traditional advertising campaigns within budget. (Facebook, Google, Groupon, etc.)
Identify new advertising opportunities for brand growth.
Develop and implement effective marketing campaigns and promotions to attract new patients to Company entities.
Develop compelling and creative marketing content, including promotional materials, website content, and blog posts, to engage and inform our target audience.
Create and maintain campaigns through Athena EMR's outreach functions.
Implement and maintain a CRM database of important clients and businesses.
Data and Metrics Management
Collect and analyze data from advertising campaigns.
Measure and report the success and ROI of campaigns to management and staff.
Social Media Management
Create and post daily creative content on social media platforms.
Use all forms of social media to improve brand awareness and brand identity.
Engage with the audience and respond to inquiries.
Website Management
Maintain and update the company website.
Ensure the website is user-friendly and optimized for search engines.
Search Engine Optimization (SEO)
Implement SEO strategies to improve website ranking.
Monitor SEO metrics and adjust strategies as needed.
Manage Patient Review websites like Yelp and Google Reviews, including their metrics.
Requirements
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in marketing, preferably within the healthcare or related industry.
Strong understanding of digital marketing strategies, social media platforms, and SEO best practices.
Proficiency in marketing analytics tools to measure and optimize campaign performance.
Excellent communication and interpersonal skills to represent the company professionally at events and engage with potential clients.
Demonstrated ability to generate new leads and drive customer acquisition.
Budget management skills to effectively allocate resources and maximize ROI.
Creative mindset with the ability to develop engaging marketing content.
Strong networking and relationship-building skills to foster partnerships with personal injury firms and community partners.
Proactive, results-driven, and able to work both independently and collaboratively.
Role Key Performance Indicators (KPIs)
ROI from advertising campaigns
Growth in social media engagement and followers
Increase in website traffic and search engine ranking
Number of new patient appointments through online channels
We offer competitive compensation and benefits packages, a supportive work environment, and opportunities for professional growth.
$78k-118k yearly est. 3d ago
Marketing Innovation Manager
Mytod
Senior manager of marketing job in Santa Fe Springs, CA
The Marketing Innovation Manager leads early-stage innovation by identifying emerging trends, uncovering consumer insights, and translating them into strategic product opportunities. This role blends creative intuition with analytical discipline, turning cultural and market signals into actionable strategies that drive meaningful business growth.
Essential Job Functions:
Trend Discovery & Insight Development
Identify and analyze emerging food, lifestyle, and cultural trends using diverse data sources and industry tools.
Connect trend observations to consumer needs, category dynamics, and whitespace opportunities.
Translate insights into clear consumer inputs that guide product and portfolio strategy.
Share insight learning with cross-functional teams to align on priorities and focus.
Innovation Strategy & Concept Development
Lead concept development using insights, data, and competitive benchmarking.
Build consumer-focused concept briefs and align direction with internal partners (Procurement, Product Management, Sales).
Review sourcing options and evaluate OEM opportunities with Procurement and Product Management teams.
Ensure that innovation projects are insight-backed and aligned with business strategy.
Go-to-Market Collaboration
Partner with cross-functional teams to shape launch strategies, messaging, and early-stage consumer touchpoint planning.
Work with Brand Communications to ensure innovation stories are compelling and culturally grounded.
Monitor post-launch performance, analyze results, and integrate learnings into future planning.
Experience/ Training/ Education
Bachelor's degree in Marketing, Business or related field; MBA preferred.
5 years in innovation, brand marketing, product marketing or related roles within CPG or food.
Experience leveraging insight tools and frameworks to validate opportunities.
Strong interest or experience in Asian food and U.S. consumer culture.
Experience in the food industry, especially with a focus on Asian food innovation, is highly desirable.
Certifications in relevant innovation platforms (e.g., Design Thinking, Advanced Analytics, Salesforce Marketing Cloud Consultant) is a plus.
Knowledge, Skills, and Ability
Strong ability to interpret trends, data, and competitive landscapes into strategic direction.
Excellent collaboration and communication skills with proven cross-functional leadership.
Strategic thinker with both analytical rigor and creative intuition.
Strategic Thinking: Connects insights to business and product vision.
Business Acumen: Understands profitability, competition, and long-term value creation.
Trend Fluency: Detects and interprets cultural and category signals.
Insight-to-Execution: Moves from insight to actionable product strategies.
Cross-Functional Collaboration: Works effectively with sales, procurement, product teams.
Cultural Intelligence: Leverages Asian food understanding to guide authentic innovation
$88k-140k yearly est. 3d ago
Retention Marketing Specialist
Analytic Recruiting Inc.
Senior manager of marketing job in Beverly Hills, CA
An apparel brand that is growing quickly is seeking a Retention Marketing Specialist to execute expert customer-first, integrated marketing campaigns and initiatives. You will collaborate closely with the creative, site operations, and strategy teams to execute data-driven integrated marketing tactics and campaigns.
Compensation: Up to 100k base
Location: Beverly Hills (5x/week)
Visa SPONSORSHIP is NOT available
Responsibilities:
Oversee email, push, and SMS campaign execution; own the day-to-day execution of retention and lifecycle marketing campaigns
Develop, implement, execute, and communicate on high-performing, data-driven integrated marketing tactics and campaigns
Be the expert in integrated marketing campaigns and initiatives, including processes, tools, and technologies related to assigned areas
Review and provide copy development support to the creative team for marketing materials
Implement, update and manage campaigns end-to-end, including content creation, landing page development, workflow automation, A/B testing and metrics reporting
Conduct market research to build effective target audiences for messages to drive engagement and revenue performance against KPI goals
Requirements:
2+ years of experience in Marketing, Communications, or related fields
Must be able to handle a wide variety of work in a fast-paced environment, balance competing priorities, and deliver on tight deadlines in a detail-oriented manner
Experience with email and SMS marketing platforms, primarily Klaviyo, Attentive (or PostScript) and Shopify Plus
Strong written and verbal communication skills with an attention to detail
Ability to raise issues and lead project management of tactical elements of integrated campaigns
Ability to analyze and interpret data and solve practical problems
Proficient in Microsoft Office and Google Suite (e.g., Word, Excel, Sheets, Docs, etc.)
$43k-70k yearly est. 3d ago
Director of Affiliate Marketing
Sports Research
Senior manager of marketing job in Los Angeles, CA
CANDIDATES MUST HAVE EXPERIENCE IN BOTH AMAZON AND TIKTOK TO BE CONSIDERED
Founded in 1980, Sports Research is a family-owned, innovation-driven health and wellness company. We create products that inspire people to live healthier, more active lives - from our best-selling Sweet Sweat line to our growing portfolio of vitamins, supplements, and fitness essentials. We're a team of doers and dreamers who care deeply about the products we make and the people who use them.
About the Role
Sports Research is seeking an experienced Director of Affiliate Marketing to lead our performance-driven affiliate program and accelerate growth across eCommerce channels. This person will be responsible for expanding and optimizing our affiliate partnerships with a particular focus on TikTok and emerging social commerce platforms.
The ideal candidate brings an agency background, thrives on data, and has a proven track record of building and scaling high-performing affiliate programs that deliver real revenue results.
We are seeking an experienced and creative Director of Affiliate Marketing with a strong understanding of TikTok's creator ecosystem to lead and grow our affiliate partnerships on the platform. This role is responsible for developing, executing, and optimizing affiliate marketing strategies focused on driving brand awareness, traffic, and sales through TikTok creators and affiliate partners.
The ideal candidate is passionate about short-form content, understands TikTok trends, and has a proven ability to identify and manage high-performing creators that drive measurable results.
Key Responsibilities
Lead the overall affiliate marketing strategy to drive traffic, conversions, and revenue growth across DTC, Amazon, and retail partner channels.
Build, negotiate, and manage relationships with affiliate networks, agencies, and top-tier partners.
Develop and execute campaigns optimized for TikTok and other short-form video platforms that drive measurable ROI.
Manage affiliate performance tracking, attribution, and analytics to ensure transparency and profitability.
Collaborate closely with paid media, creative, and eCommerce teams to ensure cohesive messaging and cross-channel optimization.
Monitor and report on KPIs such as ROAS, CAC, conversion rates, and LTV, using insights to continuously improve performance.
Identify emerging platforms, tools, and partners that can expand reach and improve efficiency.
Manage budgets, commission structures, and payouts while ensuring compliance with brand standards and FTC guidelines.
Mentor and develop a small team focused on executional excellence and continuous improvement.
Develop and manage a high-impact TikTok-focused affiliate program, including recruitment, onboarding, and relationship management of creators and partners.
Identify and recruit TikTok creators that align with brand values and target audiences. Negotiate affiliate terms, commissions, and creative deliverables to ensure performance and ROI.
Plan, launch, and monitor TikTok affiliate campaigns which includes setting goals, tracking performance, and optimizing based on results.
Analyze affiliate data (clicks, conversions, ROI, CPA, etc.) to identify top-performing partners and opportunities for scaling.
Partner closely with the influencer, social, and paid media teams to align TikTok affiliate efforts with broader marketing campaigns and brand storytelling.
Stay ahead of emerging TikTok trends, content formats, and algorithm changes to keep affiliate strategies innovative and effective.
Manage relationships through affiliate networks (e.g., Impact, ShareASale, Rakuten, Levanta, etc.) and track performance using analytics dashboards.
Qualifications
8+ years of experience in digital or affiliate marketing, ideally within an agency or high-growth consumer brand
Proven experience building and managing affiliate programs that deliver significant ROI.
Deep understanding of TikTok's ad ecosystem, creator marketplace, and affiliate capabilities.
Proficiency with affiliate networks (Impact, ShareASale, Rakuten, Levanta, etc.) and tracking tools (GA4, Looker, etc.).
Strong negotiation, analytical, and relationship management skills.
Comfortable managing multiple campaigns simultaneously in a fast-paced environment.
Passion for health, fitness, and performance brands is a plus.
Pay Range: $160,000 - $165,000 Annually
$160k-165k yearly 3d ago
Product Marketing Manager
Cooler Master
Senior manager of marketing job in Industry, CA
About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.
This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.
Role Summary
The Product MarketingManager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.
This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.
Responsibilities
Key Responsibilities
1. Product Positioning and Messaging
Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
Build product briefs, value propositions, talking points, and competitive stories
Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative
2. Go-to-Market Ownership
Drive NA launch readiness for cases, cooling, peripherals, and systems
Build launch plans for regional campaigns including retail, digital, social, community, and PR
Ensure sales, channel partners, and internal teams have the right assets and messaging
3. Competitive and Market Analysis
Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
Provide clear weekly or monthly insights to support sales and product decisions
4. Sales and Channel Support
Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
Help optimize product page content, feature callouts, and consumer-facing descriptions
5. Cross-Functional Execution
Work with Global PM to gather product data, specs, and roadmaps
Coordinate with Technical Marketing to validate claims and build reviewer guides
Align with PR on product briefings and local media priorities
Collaborate with Social and Community teams to create story-driven content
6. Internal Leadership and Process
Drive clarity in cross-team communication and campaign alignment
Manage NA launch calendars and ensure deliverables are on time
Document lessons learned and help continuously refine NA product marketing workflow
Qualifications
3-6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
Strong understanding of NA PC market, retail channels, and trends
Proven ability to build product positioning and simple narratives from complex technology
Experience with GTM planning and cross-functional execution
Comfortable working in fast-moving environments with limited instruction
Strong written communication and ability to create decks, briefs, and messaging guides
Preferred
Experience working with global teams and time-zone-distributed organizations
Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
Understanding of technical marketing, testing methodology, and reviewer landscape
Experience supporting Amazon or retail partners with product launch assets
Prior work with influencer, PR, or tech media teams
Cultural Fit
Self-driven and proactive. Does not wait for instructions or overly defined processes
Comfortable with ambiguity and able to create structure where none exists
Strong collaborator who communicates clearly and works well across regional and global teams
Takes ownership of problems and drives solutions to completion
$108k-153k yearly est. 4d ago
Head of Business Planning
Hanwha Convergence USA 4.1
Senior manager of marketing job in Irvine, CA
Hanwha Convergence USA is a leading provider of O&M Servies for Solar and Energy Storage Systems, leveraging our industry-leading IT and engineering capabilities. In addition, we are a trusted smart factory solutions provider, supplying top-notch integrated control and monitoring systems. Our company is committed to bringing tomorrow's dreams to life and creating a smarter world with our customers by adding value to technology.
The head of Business Planning serves as a key strategic leader responsible for shaping and executing Hanwha Convergence's mid- and long-term business strategies across the global Solar O&M, Smart Factory, Factory Automation, and other emerging business sectors in the U.S. This role leads strategic planning, financial forecasting, and organizational performance management to drive sustainable growth and ensure alignment with Hanwha Group's global objectives.
The ideal candidate will be a forward-thinking strategist with strong expertise in business analytics, corporate planning, and cross-functional leadership. This role requires the ability to translate corporate vision into actionable business plans, enable data-driven decision-making, and provide strategic insights and governance support to executive leadership, ideally with experience in a global corporate environment.
**Attention external recruitment firms, we will not accept any unsolicited resumes at this time. Please do not contact any internal member of our company to discuss the position or to solicit candidates. **
Essential Duties and Responsibilities:
Strategic Planning & Business Development (40%)
Lead the formulation, refinement, and execution of mid- and long-term business strategies, ensuring alignment with Hanwha Convergence's mission and the Hanwha Group's global strategic vision.
Collaborate with Hanwha affiliates to identify and realize synergy opportunities, fostering integrated planning across solar, renewable energy, and smart manufacturing sectors.
Establish and institutionalize strategic frameworks to evaluate new business models, service innovations, and digital transformation initiatives within the U.S. market.
Assess the strategic, operational, and financial viability of new initiatives, ensuring alignment with corporate priorities and investment strategies.
Lead enterprise-wide strategic alignment by managing annual and multi-year business planning, ensuring departmental objectives and KPIs are aligned with overall corporate goals. Responsible for setting up corporate KPIs for managers and regularly evaluating their performance against these metrics.
Provide strategic guidance and recommendations to seniormanagement, supporting high-impact decisions that enhance competitiveness, growth, and profitability.
Lead strategic initiatives for business transformation, operational excellence, and cross-functional process integration.
Evaluate potential mergers, acquisitions, partnerships, and divestitures, providing recommendations on strategic fit, financial returns, and operational implications.
Market Intelligence & Financial Planning (40%)
Lead comprehensive market, competitor, and regulatory analyses to inform portfolio strategy and strategic positioning across all business sectors. Develop and manage near- and long-term business plans and performance.
Develop, maintain, and leverage advanced financial models, forecasts, and scenario analyses to support investment evaluation, growth initiatives, and risk management.
Partner with Finance and business leaders to oversee annual budgets, resource allocation, and performance monitoring systems.
Deliver data-driven insights and business case analyses to support seniormanagement decisions, capital investments, and strategic initiatives.
Benchmark organizational performance against industry and affiliate standards, driving continuous improvement and maintaining competitive positioning.
Identify emerging market trends, technology shifts, and competitive risks, recommending proactive strategic adjustments to maintain market leadership.
Oversee the integration of financial and operational planning to ensure long-term sustainability, profitability, and value creation.
Reporting and other duties (20%)
Prepare and present executive-level reports, strategic presentations, and business cases for leadership reviews.
Establish, lead, and manage key corporate meetings and committees. And oversee the creation, revision, and management of the U.S. subsidiary's approval authority and delegation policies.
Serve as the primary liaison with Hanwha global headquarters to ensure strategic alignment, performance tracking, and adherence to corporate governance standards.
Lead and facilitate strategic workshops, quarterly business reviews, and cross-functional planning sessions to foster accountability and alignment across the organization.
Mentor and develop team members to strengthen organizational capabilities in strategic planning, market analysis, and performance management.
Represent Hanwha Convergence at key industry forums, conferences, and leadership events to enhance brand presence and share strategic insights.
Champion process optimization by standardizing planning methodologies, enhancing reporting tools, and improving transparency and operational efficiency across the organization.
Drive organizational change initiatives by collaborating with business unit leaders to implement new processes, tools, and best practices for enterprise-wide planning.
Ensure compliance with internal controls, and governance standards across strategic and financial planning activities.
Education and/or Experience Requirements:
Bachelor's degree in engineering, Business Administration, or a related field; advanced degree or M&A experience is a plus.
Minimum of 10 years of experience in business planning; 15+ years preferred.
Experience in the U.S. energy industry and prior experience working in multinational organizations are preferred.
Strong proficiency in Microsoft Excel and the full Microsoft Office Suite.
Proven analytical skills with the ability to interpret complex data and identify relationships between operational events and performance trends.
Demonstrated ability to work effectively within cross-functional and matrixed teams to achieve complex project goals.
Excellent organizational skills with the capacity to prioritize and manage multiple concurrent projects.
Willingness and ability to travel up to 30% as business needs require.
Exceptional communication skills, with the ability to translate strategic vision into actionable plans and clearly convey technical and business insights to internal stakeholders.
Self-motivated, entrepreneurial mindset with a strong drive for innovation and problem-solving.
Korean English bilingual proficiency required.
Physical Requirements:
Ability to remain in a stationary position (e.g., seated at a desk) for extended periods of time.
Frequent operation of a computer, keyboard, mouse, and other standard office equipment.
Must be able to communicate effectively in person, over the phone, and through video conferencing.
Ability to read, interpret, and analyze information on screens and in printed materials.
Occasionally required to stand, walk, reach, bend, or lift office materials and supplies up to 20 pounds.
Visual and auditory acuity necessary to perform job functions in a typical office environment.
Ability to work in a fast-paced, professional office setting with regular use of standard office equipment.
Up to 25% of travel may be required.
Hanwha Convergence is proud to be an at-will Equal Opportunity Employer and prohibits discrimination against race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, pregnancy, citizenship, disability, protected veteran status and any other classification protected by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals. As part of this commitment, Hanwha Convergence will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please contact us to request accommodations.
Nothing in this statement shall imply implicitly or explicitly a guarantee of employment outside our at-will employment opportunity.
You may view your privacy rights by reviewing Hanwha Convergence Privacy Policy here or contacting our HR Team for a copy.
$87k-140k yearly est. 5d ago
Senior eCommerce Product Manager
Staud
Senior manager of marketing job in Los Angeles, CA
STAUD Clothing, headquartered in Los Angeles, CA, has an opening for a Senior eCommerce Product Manager at its Los Angeles office location.
Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, Staud stands at the intersection of vintage inspiration and modern design-cool, confident, and deeply tied to culture. From cult-favorite accessories to elevated collaborations with brands like Birkenstock and St. Regis, Staud has built a world that's distinctly LA yet globally resonant.
STAUD offers a health care plan to include medical coverage, dental care, vision insurance, an FSA plan, and a matching 401k plan.
Role Overview
The Senior eCommerce Product Manager is a strategic, user-obsessed, and detail-driven leader responsible for shaping and elevating the digital shopping experience. This role owns the vision, strategy, and execution for core aspects of our eCommerce platform, ensuring every interaction feels unmistakably STAUD.
Working closely with cross-functional partners across business stakeholders and external technology collaborators, this leader orchestrates the development and optimization of digital experiences that are both beautiful and high-performing. Through strong product intuition, data-driven rigor, and a deep understanding of the Shopify ecosystem, they bring clarity, focus, and innovation to a rapidly evolving digital landscape.
This role is central to bridging customer needs with business priorities, guiding teams toward solutions that enhance the customer journey and drive meaningful, measurable results.
Essential Duties
Product Vision & Strategy
Define and champion the vision, strategy, and roadmap for key components of the STAUD eCommerce experience.
Translate customer insights, competitive learnings, and business goals into a cohesive and actionable product direction.
Maintain a sharp understanding of the digital commerce landscape, anticipating shifts in technology, behavior, and best practices.
Experience Design & Execution
Collaborate with internal and external cross-functional partners to bring high-impact features and enhancements to life.
Develop clear product requirements, user stories, and acceptance criteria that enable teams to deliver with excellence.
Serve as the connective tissue between creative, technical, and operational teams to ensure digital experiences feel seamless and on-brand.
Customer Insight & Optimization
Lead a structured approach to A/B testing, user research, and experimentation to inform decision-making and continuously refine the customer journey.
Leverage quantitative and qualitative insights to identify opportunities, validate concepts, and prioritize a dynamic, high-value product backlog.
Advocate for the customer's needs at every stage of product development.
Performance & Analytics
Define and track key performance indicators (KPIs) across owned product areas, translating results into actionable insights.
Communicate progress, learnings, and recommendations to leadership and stakeholders with clarity and conviction.
Balance customer experience with commercial impact, ensuring features deliver both delight and measurable value.
Cross-Functional Alignment
Act as a trusted subject matter expert within the organization, providing clarity, context, and guidance on digital product priorities.
Facilitate alignment across teams and partners, ensuring shared understanding and cohesive execution.
Manage expectations and maintain open, transparent communication across the business.
Prerequisite Knowledge, Skills, & Education
5+ years of product management experience with a focus on customer-facing eCommerce or DTC digital products.
Hands-on experience within the Shopify ecosystem, with a strong understanding of platform capabilities, limitations, and integrations.
Proven ability to own the full product lifecycle-from discovery to launch to iteration.
Expertise in A/B testing, user research, and analytics, with experience using tools such as Loop, Shoplift and Google Analytics.
Strong understanding of Agile methodologies and experience guiding teams through sprint planning, execution, and retros.
Exceptional communication and relationship-building skills across internal teams and external partners.
A creative, innovative mindset with a passion for building digital experiences that feel elevated, intuitive, and deeply customer-centric.
Comfort and adaptability in a fast-moving environment where priorities evolve and opportunities emerge quickly.
Physical and Mental Requirements
Standing and sitting for extended periods of time.
Lifting up to 25 pounds in a safe and prudent manner.
Ability to easily move throughout an office with ease.
Ability to read, write, and understand English.
Ability to effectively interact with others internally and externally.
Ability to utilize office equipment in a safe and prudent manner, including a copy machine, fax machine, computer, telephone, and other general office equipment that may be used regularly.
Ability to work with many different personalities.
Ability to work in a fast-paced environment.
Correctable vision and hearing.
Ability to work on-site, full-time.
Job Type: Full-Time, Hybrid
How much does a senior manager of marketing earn in Glendale, CA?
The average senior manager of marketing in Glendale, CA earns between $102,000 and $177,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Glendale, CA
$134,000
What are the biggest employers of Senior Managers Of Marketing in Glendale, CA?
The biggest employers of Senior Managers Of Marketing in Glendale, CA are: