Senior manager of marketing jobs in Hoboken, NJ - 3,948 jobs

OB PURPOSE As a member of the B&W North America Finance, this role will support the NA B&W Marketing team, reporting to the Head of Finance for Beauty & Wellbeing North America and will be based out of Hoboken, New Jersey. The essence of this role is to provide guidance and financial insights to the Marketing team on innovation business cases. This role will span responsibilities of investor board, BMI management, Media performance partnering, and strategy. KEY RESPONSIBILITIES The role provides great exposure to senior stakeholders, on a broad range of strategic topics and at the same time, high level of independence to build agenda and development plan. The Senior Manager works closely with senior leadership of the North America B&W business, covering the following main areas: Collaborate with cross-functional teams (R&D, Marketing) to evaluate the financial viability of new product development and innovations. Provide financial insights and analysis to support decision‑making in innovation projects, ensuring alignment with the company's strategic goals and ROI targets. Monitor the financial performance of innovation initiatives, highlighting key risks and opportunities to stakeholders. Develop and track key financial metrics related to innovation performance, including P&L impact, margin analysis, and forecast accuracy. Collaborate with the Marketing team on driving BMI investments that would generate better ROI and provide budget controls on CIP investments. REQUIRED QUALIFICATIONS 10+ years of relevant finance experience within a corporate setting A degree in accounting or a professional accounting qualification (CPA, CA, etc.) Analytical thinking / problem solving ability. Ability to combine multiple and different data points to draw conclusions Apply systematic approach to identify and eliminate root causes Sees problems through to a complete solution beyond the immediate next step Business acumen Understanding of the FMCG industry and the challenges Rapidly absorbs new information, knowledge and applies new techniques, technology, and procedures IT and Communication Skills Excellent level of computer literacy (incl. Excel, PowerPoint & SAP) and numeracy skills Professional communication skills for all levels of the organisation Motivation and drive Ambitious to hit personal targets and standards Act to remove basic blocks to progress without waiting for others to do it Team Working Demonstrate commitment to the team in helping it achieve its goals and developing team members Proactively share best practice, ideas, and insights with colleagues Pay The pay range for this position is $115,680 to $173,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus This position is bonus eligible. Long-Term Incentive (LTI) This position is LTI eligible. Benefits Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. At Unilever, inclusion is at the heart of everything we do We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer / Protected Veterans / Persons with Disabilities For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal. Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. #J-18808-Ljbffr

Responsibilities include:Establish and manage a multi-channel marketing budget with full P&L responsibility. Shape AMA's revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives. Identify and evaluate new Marketing Manager, Marketing, Manager, Chief, Leadership, Inside Sales, Management, Business Services

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome TM. the job: amika is seeking a high-performing Senior Manager, Professional Marketing to build and execute best-in-class programs across our fast-growing Pro channel. Reporting to the Director of Professional Marketing, this role plays a critical part in bringing the Pro strategy to life - leading in-salon marketing, stylist programming, distributor initiatives, and professional content that elevate how amika shows up for stylists and partners. This person will work in close partnership with Sales, Education, Creative, Social, Product Marketing, and will collaborate deeply with the Director of Stylist Relations to ensure cohesive storytelling and strong pro-to-pro community engagement. This is the perfect opportunity for someone who is energized by the professional stylist world, thrives in cross-functional leadership, and can translate strategy into high-impact programs. salary: $110,000 - $125,000 + bonus location: hybrid (must be based in nyc + have the right to work in the US) what you'll do: Bring the Pro Strategy to Life Execute and operationalize the Pro Marketing strategy developed by the Director of Professional Marketing. Lead the development of professional marketing programs, ensuring all initiatives align with brand standards and business objectives. In-Salon Marketing & Professional Programs Drive in-salon program development, sampling strategy, chairside tools, merchandising needs, and stylist-facing assets. Lead professional campaign execution, including briefs, messaging, content needs, and toolkit creation. Stylist Community, Partnerships & Content Partner with the Director of Stylist Relations to support stylist programming, community engagement, events, and pro-to-pro storytelling. Lead the creation of professional content in collaboration with stylists, educators, and Artistic partners. Distributor Marketing & Execution Support distributor growth through targeted marketing initiatives, B2B tools, co-op programs, trade shows, and sell-through support. Collaborate closely with the Sales team on execution of distributor-aligned marketing priorities. Insights, Analytics & Performance Tracking Own reporting for stylist engagement, program performance, content impact, and market insights. Use data to optimize ongoing initiatives and inform recommendations to the Director of Professional Marketing. Cross-Functional Collaboration Serve as a key cross-functional leader across Education, Creative, Brand, Product Marketing, Social, and Influencer teams. Ensure consistent communication, alignment, and clarity across squads, acting as a hub for Pro Marketing execution. Team Leadership Manage day to day needs with a leadership mindset, providing direction and coaching to the Associate Manager. must haves: 5-7 years of experience in professional beauty, haircare, or a related pro-first category. Strong understanding of the stylist and distributor ecosystem, with hands-on experience in professional marketing or education. Proven ability to translate strategy into programs, content, and tools that drive engagement and sell-through. Exceptional cross-functional collaboration skills. Strong communication and leadership presence; able to influence partners at all levels. Analytical mindset, with experience owning KPIs, reporting, and performance optimization. Bachelor's degree preferred. ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

Director of Marketing - Real Estate / Architecture (Hybrid) Highrise, a Brooklyn-based Architecture, Expediting & Development firm, is seeking a Director of Marketing to lead branding, digital marketing, and lead generation. Requirements: 7+ years marketing experience (real estate preferred) Experience creating short-form videos (Reels, LinkedIn, Instagram, YouTube Shorts) Strong digital marketing, branding, and content skills Experience with websites, LinkedIn, email campaigns, and pitch materials Able to work independently and drive results Position Details: Full-time, hybrid schedule Competitive compensation Leadership role with growth potential 📍 Brooklyn, NY Email resume + brief intro

Company: The Men With Tools Windows & Doors Salary: $84,000 - $104,000 per year, depending on experience. Benefits: Company healthcare, 401k, paid time off. This is a full-time, in-office role with a set schedule: ✅ Monday - Friday ✅ 8:00 AM - 4:30 PM 🚫 No remote or hybrid option About the Role: We're looking for a talented Digital Marketing Manager to join our dynamic and growing window and door company, Windows and Doors by The Men With Tools. In this role, you'll be responsible for managing our daily digital marketing operations, including: Overseeing and optimizing Google AdWords, Google Local Service Ads, and Meta (Facebook) advertising campaigns. Creating and managing social media content and pay-per-click spend. Handling search engine marketing (SEO) efforts to build out organic content on our website and across social channels, including leveraging user-generated content. Managing lead aggregators, various vendors, and meeting daily with other team members to ensure alignment and performance. Qualifications: Minimum of 5 years of full-time experience in digital marketing. Strong experience with Google AdWords, Google Local Service Ads, and Meta/Facebook advertising. Experience with SEO and creating organic content strategies. Bachelor's degree in marketing or a related field is preferred. Highly analytical mindset and the ability to handle multiple vendors and data-driven decisions. Growth Opportunity: We believe in developing our team from within. This role offers a clear path to grow into a Marketing Director position and potentially a senior executive leadership role. You'll have the chance to work closely with the CEO and leadership team, contributing to a company whose mission is to deliver a worry-free remodeling experience and become the most friendly, revered, and referred window and door company in the industry.

A large e-commerce brand is looking for a Director of Online Sales to manage and enhance its Amazon Vendor operations. The role requires expertise in driving sales growth through optimized listings and effective e-commerce strategies. Candidates must have experience in e-commerce leadership and strong skills in data and sales optimization. This position offers a competitive salary of $250k per year. #J-18808-Ljbffr

Our client is a high-growth direct-to-consumer (DTC) online jewelry brand with sales in the nine-digit range. They are a digitally-native company committed to innovative marketing strategies and continuous performance optimization. The organization prides itself on its dynamic, data-driven approach to customer acquisition and brand growth. Objective of the Role The VP of Performance Marketing will be a strategic leader responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, revenue growth, and marketing efficiency. This role requires a hands-on executive who can manage substantial media budgets and transform data insights into actionable growth initiatives. Ideal Profile Our client seeks a sophisticated performance marketing executive with: A proven track record of leading digital marketing strategies in high-growth DTC environments Deep expertise in paid media channels and e-commerce marketing Exceptional analytical skills with the ability to derive meaningful insights from complex data sets A entrepreneurial mindset and demonstrated experience scaling marketing programs Strong leadership capabilities with excellent communication and collaboration skills Responsibilities The VP of Performance Marketing will: Develop and implement comprehensive performance marketing strategies across paid media channels Manage and optimize large-scale media budgets on platforms like Google, Meta, and other digital advertising ecosystems Design and execute multi-channel acquisition campaigns with a focus on efficiency and scalability Conduct continuous testing and optimization of marketing campaigns, creative assets, and messaging Collaborate closely with cross-functional teams, including creative, email/SMS, and product teams Identify and evaluate new customer acquisition channels and opportunities Build and maintain strategic vendor and partner relationships Create detailed performance reports and present strategic recommendations to executive leadership Drive innovation in creative production and marketing messaging Requirements Professional Experience 6+ years of performance marketing leadership in DTC e-commerce Proven expertise in media buying on Meta, Google, and other digital platforms Comprehensive knowledge of programmatic advertising, affiliate marketing, and lifecycle marketing channels Experience with advanced analytics, A/B testing, and multi-source data aggregation Prior startup experience highly preferred Appreciated previous experience: Aurate, BaubleBar, Blue Nile, Brilliant Earth, Catbird, Dorsey, Gemist, Gorjana, James Allen, Jean Dousset, Kendra Scott, Mejuri, Missoma, Monica Vinader, Oro, Rellery, Ring Concierge, Soko, Stone and Strand, The Clear Cut, Vrai, With Clarity Appreciated previous titles: VP of Marketing, CMO, Chief Marketing Officer, VP of Digital Marketing Skills and Competencies Exceptional data analysis and strategic planning abilities Proficiency in marketing technology and analytics tools Strong project management and prioritization skills Ability to thrive in a fast-paced, results-driven environment Advanced communication and interpersonal skills Goal-oriented with a commitment to continuous learning and improvement This role offers an exceptional opportunity for a high-caliber performance marketing executive to drive significant growth in a dynamic, digital-first organization.

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality. Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts. AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo. About the Role We're hiring our VP of Marketing to own the public stage as we define and win the emerging category of AI Search. You'll have a driver seat in shaping the conversation with CMOs, founders, and growth leaders about this emerging channel and the new stack and skillsets needed to win. You'll build an AI-native marketing team (current team is 5pp) that embeds quality and precision into the operating system of our entire GTM. And you'll be our chief storyteller, creating narratives that resonate in boardrooms, on main stages, across media, and in the way our customers redefine their careers with AirOps at the center. What You'll Own Category Creation & Evangelism:Establish AirOps as the defining company in this new category and serve as a public-facing pillar of our story: speaking at events, building executive-level relationships, and driving thought leadership around AI search. Storytelling at Scale:Architect a storytelling engine that converts complex ideas into clear, compelling narratives that scale across channels, from keynote talks and customer roundtables to viral LinkedIn threads and product launches. Product Marketing:Partner with Product and Sales to launch new offerings, sharpen positioning, and enable GTM teams. Brand: Build a brand that feels inevitable to win, yet welcoming and trustworthy to enterprise CMOs and startup growth leaders alike. Community: accelerate the movement we're creating around content engineering, expanding the tent for a whole new class of marketers. An AI-Native Marketing Team: Build a team that sets new standards for the adoption, creative application, and revenue impact of AI within marketing Qualifications 8+ years of B2B marketing or growth leadership experience, ideally in AI, SaaS, and/or category-defining startups. A proven public-facing leader: confident presenting on stage, shaping industry conversations, and building community. Track record of building high-performing teams and systems in high velocity environments. Demonstrated success in category design, demand generation, and product marketing. Deep curiosity about AI and a strong belief in its role as a marketing force multiplier. Exceptional storyteller with the ability to translate complex concepts into narratives that resonate with executives, operators, and the market at large. Willingness to travel 2-3 weeks per quarter. Our Guiding Principles Extreme Ownership Quality Curiosity and Play Make Our Customers Heroes Respectful Candor Benefits Equity in a fast-growing startup Competitive benefits package tailored to your location Flexible time off policy Parental Leave A fun-loving and (just a bit) nerdy team that loves to move fast!

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. At Strava, we've got a mission to connect the world through movement, and we're committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we're looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We're looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava. In this role, you'll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava's 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You'll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives. You're excited about this opportunity because you: Are customer-obsessed. You'll become a company expert on consumer needs, motivations, and drivers of activation and retention. Have a strong marketing mind. You'll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences. Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning. Think creatively and simplify the complex. Whether you're working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn't even know they had, you're a master of getting the root of what makes a product awesome and how to convince users to care in simple, creative ways. Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts. Are resourceful and action-oriented. You'll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You're comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen. Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long‑term growth. What You'll Do: Taking an audience‑first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it. Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross‑functional team to a unified vision. Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways. Leading cross‑functional initiatives as the marketing voice in product development, owning end‑to‑end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go‑to‑market strategies and tactics. Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go‑to‑market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts. Embracing ambiguity and change, thriving in an ever‑evolving environment of business needs and priorities. What You'll Bring to the Team: A BA, MBA Preferred 8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct‑to‑consumer app‑based product Demonstrated experience leading cross‑functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams A proven track record of driving successful go‑to‑market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams Compensation Overview: At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market‑based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate's starting pay based on job‑related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner. Compensation: $170,000 - $185,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process. Why Join Us? Movement brings us together. At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you're shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you're not just joining a company-you're joining a movement. If you're ready to bring your energy, ideas, and drive, let's build something incredible together. Strava builds software that makes the best part of our athletes' days even better. Just as we're deeply committed to unlocking their potential, we're dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We're backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we're expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr

A leading consulting firm is seeking an experienced Director to join their Financial Services practice in New York. The role involves building client relationships, leading project delivery, and mentoring junior team members. Candidates should have over 10 years of consulting experience, particularly within financial services, and exhibit strong leadership in areas such as data, risk, and technology strategy. The firm values a people-first culture and offers competitive benefits. #J-18808-Ljbffr

Genesis Research Group is an international healthcare consultancy providing value evidence strategy, generation, synthesis, and communication services to life sciences companies. Delivering these services empowered by technology innovations has enabled us to become a trusted partner with our clients across the development and commercialization life cycle. Combining both traditional and novel analytical approaches with diverse real-world data, including genomic, medical record, claims and patient-reported information, has allowed us to inform life science company internal decision-making as well as submissions and presentations to regulators, health technology assessment authorities and payers, the medical community, and patient organizations. The professional in this role must possess and demonstrate experience leading HEOR and real-world evidence (RWE) studies and a passion for cultivating existing and new client relationships and identifying opportunities to enhance current HEOR and RWE business through strategic consultation and delivery excellence in the pharmaceutical, biotechnology and medical device sectors. Flexible - hybrid or remote, depending on location. Accountabilities within this role Facilitate effective strategic consultations with clients and prospective clients. Be a strategic partner to our clients, advising on evidence generation strategy and early study design including but not limited to data source selection. Take responsibility for managing existing client relationships and routine engagements through strategic consultation on high-level direction of project, message generation, and dissemination of project plans. Lead RWE and HEOR projects and provide project leadership to a cross-functional team of scientists and consultants. Understand client needs and objectives to strategically drive Genesis Research Group offerings. Participate in the new business development process and contribute to revenue expansion by partnering with the Commercial team and contribute to proposal development by conceptualizing the strategic scope of projects. Mentor and supervise junior team members. Maintain current knowledge of industry and scientific trends. Contribute to a positive work environment and uphold the Genesis Research Group culture. Qualifications 7+ years of consulting experience in RWE/HEOR. Master's or PhD / PharmD degree within a relevant discipline (e.g., public health, health services research, HEOR or epidemiology). Experience leading HEOR and RWE research methods, including study design and analysis. Global and US RWE and HEOR experience preferred. Experience and desire for supporting business development activities including proposal writing preferred. Outstanding healthcare/life sciences industry knowledge. Exceptional verbal and written communication skills. Exceptional organizational skills and attention to detail. Enthusiasm to learn and motivation to take opportunities to develop oneself and others within Genesis Research Group. Ability to effectively work in a matrix environment in a fast-paced entrepreneurial workplace. Compensation Performance-related bonus. Company-matched 401(k) plan. Medical/dental/vision and other benefits. Flexible PTO plan and 15 company holidays including the last week of the year. Genesis Research Group is an equal opportunity employer.Learn more about our values and experience a better way to grow your evidence-based research career. #J-18808-Ljbffr

We are seeking a Senior Director, Growth Marketing (Remote US) to lead a sophisticated, data-driven marketing strategy focused on a select group of high-value health systems. This is not a traditional, high-volume demand generation role; many of the campaigns are high-touch, "quality over quantity" semi-tailored content. About Aidoc Aidoc helps health systems deliver smarter and faster care when it matters most. Its mission is to transform patient outcomes through 'always on' clinical AI, eliminating preventable care gaps that lead to loss of lives and disabilities. Through our proprietary ai OSTM platform, Aidoc seamlessly integrates real-time intelligence into provider workflows, helping physicians make faster clinical decisions for over 45 million patients a year. With the most FDA-cleared AI solutions in its category and deployments across 150+ health systems globally, Aidoc elevates the physician and patient experience. Backed by General Catalyst, Square Peg, NVentures (NVIDIA's venture arm), and four major U.S. health systems, Aidoc has raised $370 million to date, including a recent $150 million round to accelerate development of CARETM, its clinical-grade foundation model. About this role Reporting to the Chief Marketing Officer, your role has two distinct mandates: Broad Awareness: Manage general digital programs (paid, email, etc.) to thousands for brand awareness, lightly customized by persona. High-Value ABM: Execute a hyper-targeted, semi-custom Account-Based Marketing (ABM) program against our top 2,500 target contacts (across ~300 key health systems). Crucially, this role is also the "uber-analyst" of growth marketing. You will live and breathe our data, act as the boss and counterpart to digital marketing operations, and be a primary architect of our v2.0 data infrastructure. You will be responsible for automating metrics, distilling insights, and manually diving into data to find new patterns and analyze the impact of our marketing "moves." This is a high-impact opportunity for a leader who is equal parts data scientist, ABM strategist, marketing operations expert, and creative, outside-the-box thinker. Responsibilities High-Value ABM Strategy & Execution Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems. Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets. Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer. Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise. Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer. Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution. ? The 'Super-Analyst': Data, Ops & Infrastructure Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics. Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes. Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves." Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types. ? Broad-Based Awareness & Channel Management Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement. Manage all external digital channels-including paid media, email marketing, content syndication, advertising, and retargeting-for both broad awareness and targeted ABM "plays." Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to Sales. ? Collaboration & Leadership Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insights. Lead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and results. Stay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc's programs remain cutting-edge and compliant. Requirements 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics. Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV). You are a "super-analyst" by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required. Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce). Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find "80/20" efficiencies. A data-first, hypothesis-driven mindset. You don't just report on data-you live in it, find new patterns, and build the systems to automate insights. Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel. Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization. Bachelor's degree in Marketing, Business, Data Science, or related field; MBA preferred. Working at Aidoc We're a dynamic, collaborative and fast growing team of more than 400 global employees, committed to improving the world of healthcare. We're looking for mission-driven people excited to do transformative work. We have offices in Barcelona, Tel Aviv and New York City, but Aidoc is a remote-first workplace. What we offer: Competitive salary Stock options 25 days of paid vacation Healthcare plan benefits The opportunity to directly improve medical care and impact patient outcomes Aidoc is deeply committed to creating an inclusive and diverse workplace, and to the principle of equal opportunity for all individuals. We prohibit harassment of any type as well as discrimination based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

A leading strategic advisory firm is seeking a Director of Digital Marketing based in New York. This pivotal role involves managing the marketing technology stack and developing digital marketing strategies to drive growth. The ideal candidate should have over 10 years of experience in digital marketing or web development, especially within B2B environments. Strong leadership skills and expertise in platforms like HubSpot and WordPress are essential. A commitment to a collaborative, high-performance culture is vital for success in this position. #J-18808-Ljbffr

This position will require that you leverage your technical acumen and multi-channel presentation skills to present product demonstrations both in person and via the web. You will drive the sales cycle from first contact to close. Responsibilities: Articulate and present a compelling value proposition via customer meetings, telephone, and the web. Develop a territory: identify and qualify opportunities; pursue conversion of qualified leads to customers with monthly recurring revenue. Implement a disciplined sales process to drive transactions. Qualifications: Bachelor's degree. A minimum of 3 years proven, successful inside and/or outside sales experience. Demonstrated collaboration and negotiation skills. Proven track record of meeting and exceeding sales quota. Positive attitude, high motivation level and a passion for building a business.

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. the job as the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline. this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets. salary $130,000 - $150,000 DEO + bonus location hybrid (must be based nyc + have the right to work in the US) what you'll do PRODUCT, PORTFOLIO & INNOVATION STRATEGY Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international) Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible. Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency PRODUCT INNOVATION Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims. Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams With cross functional team input, track and analyze amika product launch performance for key learnings and future application CLAIMS & TESTING In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives. Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities FINANCE Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects ARTWORK Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations Cascade artwork to marketing and communication teams in time for all asset development and creative layouts PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP Identify opportunities to update existing product communication to optimize consistency or claims Oversee the availability of material for photography, including creation of comps BRAND & MARKET ANALYTICS In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience TEAM LEADERSHIP + MENTORSHIP Lead and mentor two experienced product marketing managers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed. Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning. Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution. must haves 10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred. Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent. 3+ years of people management or supervisory experience. Experience in professional services channels (salon, stylist, or education) is a plus but not required. Bachelor's degree in marketing, Business, or a related field. Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights. Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution. Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products. Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint). Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams. Creative thinker with a passion for culture, trends, and innovation. Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments. Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint. ready to apply please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon! #J-18808-Ljbffr

You Lead the Way. We've Got Your Back. With the right backing, businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague is able to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard, and feels like they belong. Overview of the Business: Global Commercial Services (GCS) is the leading payment issuer and partner for businesses with products and services that help them grow and run their businesses. The GCS Product Analytics team plays a pivotal role within the GCS Products organization by providing advanced analytics and statistical methodologies to drive deep insights into client behavior. Our mission is to inform and shape product strategies and deliver connected, personalized experiences that foster deeper client engagement and drive sustainable, profitable growth. How will you make an impact in this role? The Director, Business Banking Analytics will lead a global team in deploying analytics to drive growth and customer engagement across the American Express Business Banking portfolio. This critical role will serve as a key partner to Business Banking Product leadership, delivering data-driven insights that inform product strategy, enhance engagement and retention, drive feature adoption, and strengthen cross-product integration across the banking portfolio. This role represents a unique opportunity to leverage applied quantitative experience to directly shape business strategy and requires a high level of expertise in driving decisions backed by data insights, deploying advanced predictive and statistical methodologies, leading strategic analytics, and designing scalable data assets. The ideal candidate will bring a unique balance of technical skills combined with a strategic mindset and the ability to communicate effectively. They will be able to work in white space with unstructured problems and build successful partnerships with a large variety of teams and business units to identify opportunities and influence outcomes. Responsibilities: * Translate business problems and lead analytical workstreams that inform product strategy, customer growth initiatives, retention, and money movement optimization leveraging advanced analytical techniques including clustering, machine learning, and statistical analysis * Lead strategy and execution for creation of business banking transaction and customer data assets including migration of source data to cloud environment and design of sustainable, optimized data structure * Oversee end to end Business Banking performance reporting, including defining, forecasting, and measuring key performance metrics * Model business impact of banking product features and advise senior leadership on product roadmap decisions Design, launch, and measure tests to drive product engagement, increasing deposits and primary account usage; Build analytical frameworks for robust measurement when clear A/B testing doesn't exist Identify and build behavior-based segmentation to provide insights into customer behavior and drive recommendations for business priorities Serve as subject matter expert for business banking portfolio performance, leading regular product performance reviews for banking leadership Manage and prioritize demands for data, ad hoc analytics, and reporting from multiple stakeholders, reallocating resources as necessary to ensure alignment with business priorities Provide leadership and coaching to a team of high-performing analytics colleagues as well as the analysts and managers on the broader Analytics team in areas such as application of advanced analytical concepts, test design, and effective presentation Minimum Qualifications: * Relevant professional experience including extensive experience in hands-on analytical role(s) leveraging data to drive decisions, translate operational performance into financial implications, and influencing business strategies * Strong curiosity and initiative in tackling complex business analysis; dives deeply into the data, relentlessly pursues its meaning, and how these insights can drive business performance * Excellent written and verbal communication skills with the ability to explain technical concepts and analytics-driven findings to non-technical stakeholders, and to explain business processes, concepts, and issues to technical resources * Proven track record translating business problems into data strategies and solutions, leading complex, multi-stage analytical workstreams, and advising senior leadership on data-based insights * Good understanding of banking economics and performance drivers with proven success in driving business results via strategic analysis. * Team player with proven ability to influence and collaborate with others across all levels of an organization * Proven track record effectively managing priorities across multiple senior level keyholders and influencing stakeholders across all levels of organization * Proven ability to lead and develop team of product analysts, providing leadership and coaching to the team in areas such as application of advanced analytical concepts, sustainable data models, and effective presentation * Experience building sustainable data assets using cloud-based analytical tools, querying languages, and visualization software (e.g., SQL, Python, Databricks, Tableau) * Bachelor's degree preferably in a quantitative field (e.g. statistics, engineering, math, science, economics, etc.) Preferred Qualifications: * At least 9 years of relevant professional experience in hands-on analytical role(s) leveraging data to drive decisions, translate operational performance into financial implications, and influence business strategies; Financial services experiences is a plus * Advanced degrees preferably in a quantitative field (e.g. statistics, engineering, math, science, economics, etc.) * Expertise in data science and advanced analytical techniques including clustering, machine learning, and statistical analysis Salary Range: $144,250.00 to $256,250.00 annually + bonus + equity (if applicable) + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: *************************** Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide sponsership for certain positions.

San Francisco, Salt Lake City, or New York City Anrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels-so companies can focus on growth, not compliance. Our customers include: 40% of Forbes Top 50 AI companies 20% of Forbes Top 100 Cloud companies Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $50M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a data-driven Lifecycle and Customer Marketing Manager to own our customer marketing strategy and lifecycle optimization. This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs. In this role, you will Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance. Develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives. Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations. Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment. Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score. Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth. What excites us 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing. Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs. Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics. Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance. Excellent project management skills with experience leading multi-stakeholder initiatives. Strong communication skills and data-driven approach to marketing optimization. What we offer The equity upside of an early-stage startup with the product-market fit of a later-stage company. Daily lunch and snacks for those working out of our office hubs. Medical, dental, and vision insurance covered 100%. One Medical membership covered, flexible sick benefits, and more. Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. Annual team off-sites and in-person opportunities around our growing Anrok hubs. Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.

Our client is a privately owned beauty and personal care brand incubator operating within a larger consumer products group. The business manages a portfolio of owned brands and a meaningful private label offering across categories such as bath and body, skincare, hair care, colour and accessories. Products are sold primarily through large national retailers in food, drug, mass, value and specialty channels, as well as selected e-commerce partners. The culture is entrepreneurial and commercial, with decisions driven by retailer needs, consumer insight and speed to market rather than large above-the-line budgets. Objective of the Role The Vice President of Marketing will be the senior marketing leader for the beauty and personal care division. This person will define brand and portfolio strategy, sharpen consumer propositions and ensure that launches are built for sell-through in store and online. Partnering closely with Sales, Product Development, Creative, Digital and Operations, the VP will connect market opportunities with clear brand plans, support major customer pitches and help prioritise resources across brands, categories and channels. The role combines strategic leadership with hands-on execution in a lean, fast-moving environment. Ideal Profile The ideal candidate has 10-15+ years of progressive marketing experience in beauty, personal care or closely related CPG, with exposure to both established companies and more entrepreneurial settings (incubators, founder-led or private-equity-backed businesses). They bring a strong classical brand foundation and a proven ability to drive retail velocity and sell-through in food, drug, mass, value, club and/or specialty channels. Experience working with major accounts such as Target, Walmart, Walgreens, Ulta, Amazon or comparable retailers is highly valued. The successful candidate is a collaborative, low-ego leader who is comfortable building structure, process and teams while remaining close to the day-to-day work. Responsibilities Define brand architecture and positioning across the portfolio, clarifying the role, target consumer and price/value for each brand. Develop 360° marketing and launch plans, including shopper marketing, in-store activation, PR, social, influencer, experiential and digital in partnership with specialist teams. Build retailer-specific marketing and promotional plans that support sell-in and drive sustained sell-through for key accounts. Partner with Product Development and Sales to translate consumer and retailer insights into compelling concepts, briefs and launch programs. Oversee marketing budgets, forecasts and performance dashboards; track brand health, velocity and ROI, and adjust plans accordingly. Represent Marketing in key customer and internal leadership meetings, providing a clear, data-driven point of view. Build, lead and develop a small, high-performing marketing team; define roles, ways of working and clear KPIs. Requirements Minimum 10 years of marketing experience in beauty, personal care or closely related CPG categories. Demonstrated success building or scaling brands in national retail, with a strong focus on retail sell-through and account-specific programs. Experience operating in a multi-brand portfolio and/or incubator environment, ideally with both owned brands and private label. Strong command of brand strategy, consumer insight, portfolio management and 360° campaign development. Solid understanding of digital and e-commerce levers (e.g. Amazon, retailer.com, DTC, paid social, CRM), with the ability to guide specialist partners. Proven leadership skills, including the ability to influence cross-functional stakeholders and to attract, coach and retain talent. Bachelor's degree required; an advanced degree in Marketing, Business or a related field is an advantage.

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome TM. the job: as the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline. this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets. salary: $130,000 - $150,000 DEO + bonus location: hybrid (must be based nyc + have the right to work in the US) what you'll do: PRODUCT, PORTFOLIO & INNOVATION STRATEGY Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international) Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible. Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency PRODUCT INNOVATION Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims. Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams With cross functional team input, track and analyze amika product launch performance for key learnings and future application CLAIMS & TESTING In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives. Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities FINANCE Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects ARTWORK Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations Cascade artwork to marketing and communication teams in time for all asset development and creative layouts PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP Identify opportunities to update existing product communication to optimize consistency or claims Oversee the availability of material for photography, including creation of comps BRAND & MARKET ANALYTICS In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience TEAM LEADERSHIP + MENTORSHIP Lead and mentor two experienced product marketing managers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed. Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning. Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution. must haves: 10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred. Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent. 3+ years of people management or supervisory experience. Experience in professional services channels (salon, stylist, or education) is a plus but not required. Bachelor's degree in marketing, Business, or a related field. Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights. Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution. Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products. Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint). Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams. Creative thinker with a passion for culture, trends, and innovation. Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments. Excellent written and verbal communication skills, including strong presentation development. Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint. ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!