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What is a Senior Manager Of Marketing

As the name implies, the senior manager of marketing is responsible for overseeing a company's marketing department staff. You are expected to effectively promote the company and its merchandise. For productivity, you must be able to target the appropriate and correct audience in your campaigns. You are in charge of increasing sales of the company by conducting market research such as current trends in their niche. You are to create a target audience and build campaigns to aim at a particular group of customers.

To ensure daily progress in the company, you must ensure that marketing strategies are implemented. This may include altering brand images, reaching out to a new target audience, and creating a budget to cover all expenses. As a senior manager of marketing, you are in charge of organizing appropriate teams to carry out the assignment; however, you are to oversee all the activities to ensure progress and strategies are achieved.

You must be proficient in your computer skills, possess good communication skills, have a standard knowledge of market research, exceptional customer service skills, and experience in analyzing data. A senior manager of marketing earns an average salary of $124,000 annually. The minimum education requirement for this position is having a bachelor's degree in Marketing or other related fields.

There is more than meets the eye when it comes to being a Senior Manager Of Marketing. For example, did you know that they make an average of $56.12 an hour? That's $116,735 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Manager Of Marketing Do

There are certain skills that many Senior Managers Of Marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Senior Manager Of Marketing does

How To Become a Senior Manager Of Marketing

If you're interested in becoming a Senior Manager Of Marketing, one of the first things to consider is how much education you need. We've determined that 76.3% of Senior Managers Of Marketing have a bachelor's degree. In terms of higher education levels, we found that 19.2% of Senior Managers Of Marketing have master's degrees. Even though most Senior Managers Of Marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Senior Manager Of Marketing. When we researched the most common majors for a Senior Manager Of Marketing, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Manager Of Marketing resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Senior Manager Of Marketing. In fact, many Senior Manager Of Marketing jobs require experience in a role such as Marketing Manager. Meanwhile, many Senior Managers Of Marketing also have previous career experience in roles such as Account Executive or Marketing Director.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Amgen Jobs (76)
  2. Microsoft Jobs (138)
  3. Dell Jobs (85)
  4. Intuit Jobs (45)
  5. Motorola Solutions Jobs (40)
Average Salary
$116,735
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
185,891
Job Openings
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Senior Manager Of Marketing Career Paths

Top Careers Before Senior Manager Of Marketing

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Average Salary for a Senior Manager Of Marketing

Senior Managers Of Marketing in America make an average salary of $116,735 per year or $56 per hour. The top 10 percent makes over $158,000 per year, while the bottom 10 percent under $86,000 per year.
Average Salary
$116,735
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How much should you be earning as an Senior Manager Of Marketing? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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12 Senior Manager Of Marketing Resume Examples

Learn How To Write a Senior Manager Of Marketing Resume

At Zippia, we went through countless Senior Manager Of Marketing resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Senior Manager Of Marketing Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Amgen Jobs (76)
  2. Microsoft Jobs (138)
  3. Dell Jobs (85)
  4. Intuit Jobs (45)
  5. Motorola Solutions Jobs (40)

Choose From 10+ Customizable Senior Manager Of Marketing Resume templates

Zippia allows you to choose from different easy-to-use Senior Manager Of Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Manager Of Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Senior Manager Of Marketing Demographics

Senior Manager Of Marketing Gender Distribution

Male
Male
49%
Female
Female
51%

After extensive research and analysis, Zippia's data science team found that:

  • Among Senior Managers Of Marketing, 50.8% of them are women, while 49.2% are men.

  • The most common race/ethnicity among Senior Managers Of Marketing is White, which makes up 71.3% of all Senior Managers Of Marketing.

  • The most common foreign language among Senior Managers Of Marketing is Spanish at 37.3%.

Job Openings

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Senior Manager Of Marketing Education

Senior Manager Of Marketing Majors

22.8 %
22.7 %

Senior Manager Of Marketing Degrees

Bachelors

76.3 %

Masters

19.2 %

Associate

2.7 %

Top Colleges for Senior Manager Of Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
Job Openings

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Top Skills For a Senior Manager Of Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.5% of Senior Managers Of Marketing listed Online on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Senior Manager Of Marketing

Some places are better than others when it comes to starting a career as a Senior Manager Of Marketing. The best states for people in this position are California, Washington, New Jersey, and North Carolina. Senior Managers Of Marketing make the most in California with an average salary of $144,126. Whereas in Washington and New Jersey, they would average $139,612 and $128,946, respectively. While Senior Managers Of Marketing would only make an average of $128,586 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Senior Manager Of Marketing Jobs:
4,902
Highest 10% Earn:
$194,000
Location Quotient:
1.3
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Senior Manager Of Marketing Jobs:
1,146
Highest 10% Earn:
$179,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Senior Manager Of Marketing Jobs:
625
Highest 10% Earn:
$163,000
Location Quotient:
1.17
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Senior Managers Of Marketing

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Top Senior Manager Of Marketing Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Senior Managers Of Marketing and discovered their number of Senior Manager Of Marketing opportunities and average salary. Through our research, we concluded that American Express was the best, especially with an average salary of $117,293. Microsoft follows up with an average salary of $142,392, and then comes AT&T; with an average of $117,974. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Senior Manager Of Marketing. The employers include Astellas Pharma, CVS Health, and Samsung

Most Common Employers For Senior Manager Of Marketing

RankCompanyZippia ScoreAverage Senior Manager Of Marketing SalaryAverage Salary
1$148,778
2$142,392
3$139,897
4$138,123
5$132,096
6$129,946

Senior Manager Of Marketing Videos

Becoming a Senior Manager Of Marketing FAQs

How much does a senior manager of marketing make?

A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour.

On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.

Is a marketing director higher than a manager?

Yes, a marketing director is usually higher than a manager. Marketing managers typically oversee a single product line, while marketing directors oversee all product lines and their respective managers. Marketing directors are responsible for the full picture: their company's brand and image.

What degree do you need to become a marketing manager?

You need a bachelor's degree to become a marketing manager, preferably in marketing, business, or a related field. Your degree coursework should include classes in marketing and sales, communication, and the visual arts.

Who is the boss of a marketing manager?

The boss of a marketing manager is typically a marketing director. While marketing managers oversee one product line, their supervisory directors oversee all product lines and their managers.

Who is the highest-paid marketing manager?

The highest-paid marketing managers work in New York or New Jersey and the following industries:

  • telecommunications

  • media

  • technology

  • manufacturing

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