As the name implies, the senior manager of marketing is responsible for overseeing a company's marketing department staff. You are expected to effectively promote the company and its merchandise. For productivity, you must be able to target the appropriate and correct audience in your campaigns. You are in charge of increasing sales of the company by conducting market research such as current trends in their niche. You are to create a target audience and build campaigns to aim at a particular group of customers.
To ensure daily progress in the company, you must ensure that marketing strategies are implemented. This may include altering brand images, reaching out to a new target audience, and creating a budget to cover all expenses. As a senior manager of marketing, you are in charge of organizing appropriate teams to carry out the assignment; however, you are to oversee all the activities to ensure progress and strategies are achieved.
You must be proficient in your computer skills, possess good communication skills, have a standard knowledge of market research, exceptional customer service skills, and experience in analyzing data. A senior manager of marketing earns an average salary of $124,000 annually. The minimum education requirement for this position is having a bachelor's degree in Marketing or other related fields.
There is more than meets the eye when it comes to being a Senior Manager Of Marketing. For example, did you know that they make an average of $56.12 an hour? That's $116,735 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Senior Managers Of Marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
If you're interested in becoming a Senior Manager Of Marketing, one of the first things to consider is how much education you need. We've determined that 76.3% of Senior Managers Of Marketing have a bachelor's degree. In terms of higher education levels, we found that 19.2% of Senior Managers Of Marketing have master's degrees. Even though most Senior Managers Of Marketing have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Senior Manager Of Marketing. When we researched the most common majors for a Senior Manager Of Marketing, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Manager Of Marketing resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Senior Manager Of Marketing. In fact, many Senior Manager Of Marketing jobs require experience in a role such as Marketing Manager. Meanwhile, many Senior Managers Of Marketing also have previous career experience in roles such as Account Executive or Marketing Director.