Become A Senior Manager Of Marketing

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Working As A Senior Manager Of Marketing

Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Interacting With Computers
Organizing, Planning, and Prioritizing Work
Making Decisions and Solving Problems

Mostly Sitting
Stressful
$102,111
Average Salary

What Does A Senior Manager Of Marketing Do

A Senior Manager of Marketing supervises a company’s marketing department staff. They monitor and analyze market trends, as well as study competitors’ products and services.

How To Become A Senior Manager Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager Of Marketing jobs

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Senior Manager Of Marketing Career Paths

Senior Manager Of Marketing

Director, Product Marketing Marketing Director

Chief Marketing Officer

10 Yearsyrs

Associate Director Account Director

Director Of Account Management

11 Yearsyrs

Operations Director Director Of Sales And Operations

Director Of Global Sales

13 Yearsyrs

Director, Product Marketing Business Developer

Director Of Sales & Business Development

13 Yearsyrs

Director Of Communications And Marketing Director Of Sales And Marketing

Director Of Sales, Americas

13 Yearsyrs

Account Director Director Of Sales

Director, Strategic Accounts

13 Yearsyrs

Account Director Senior Sales Executive

Enterprise Account Manager

9 Yearsyrs

Business Consultant Communications Manager

Manager Of Corporate Communications

8 Yearsyrs

Product Management Director Marketing Consultant

Marketing Communications Manager

7 Yearsyrs

Senior Product Marketing Manager Director, Product Marketing

Marketing Director

7 Yearsyrs

Director Of Sales Marketing Consultant

Marketing Manager

6 Yearsyrs

Communications Director Marketing And Communication Consultant

Marketing Strategist

6 Yearsyrs

Marketing Director Business Developer

Marketing/Business Development

8 Yearsyrs

Product Management Director Regional Sales Manager

National Accounts Sales Manager

9 Yearsyrs

Director Of Sales And Marketing Regional Sales Director

National Sales Director

10 Yearsyrs

Director Of Sales Senior Project Manager

Senior Product Manager

9 Yearsyrs

Marketing Director Director Of Sales

Senior Vice President, Sales

14 Yearsyrs

Director Of Sales And Marketing Director Of Sales And Operations

Vice President Of Sales & Operations

12 Yearsyrs

Average Length of Employment

Senior Vice President Of Marketing 3.9 years
Senior Global Marketing Manager 3.8 years
Director Of Marketing Services 3.7 years
Director Of Program Marketing 3.6 years
Senior Marketing Program Manager 3.5 years
Senior Director Of Marketing 3.4 years
Corporate Marketing Manager 3.3 years
Senior Product Marketing Manager 3.3 years
Global Product Marketing Manager 3.3 years
Director Of Field Marketing 3.3 years
Senior Marketing Coordinator 3.2 years
Group Marketing Manager 3.2 years
Senior Marketing Specialist 3.1 years
Director, Global Marketing 3.1 years
Senior Online Marketing Manager 3.0 years
Senior Manager Of Marketing 3.0 years
Senior Marketing Associate 3.0 years
Chief Marketing Officer 3.0 years
Marketing Program Manager 2.9 years
Senior Marketing Analyst 2.8 years
Brand Marketing Manager 2.7 years
Marketing Lead 2.4 years
Assistant Marketing Manager 2.3 years
Director Of Strategy & Marketing 2.3 years
Head Of Marketing 2.3 years
Marketing Contractor 2.0 years
Marketing Campaign Manager 1.8 years

Top Careers Before Senior Manager Of Marketing

Top Careers After Senior Manager Of Marketing

Marketing Director 16.7%
Senior Manager 10.8%
Vice President 9.8%
Marketing Manager 9.7%
Marketing Consultant 5.8%
Director, Product Marketing 5.0%
Director 4.6%
Senior Director Of Marketing 4.0%
Consultant 3.6%
Business Developer 3.5%
Product Manager 3.2%
Senior Product Manager 3.2%
Principal 3.1%
Senior Director 3.1%
Director Of Sales 2.9%
Director Of Communications And Marketing 2.7%
Director, Global Marketing 2.2%
Senior Product Marketing Manager 2.1%
Director Of Strategy 2.0%
Managing Director 2.0%

Senior Manager Of Marketing Demographics

Gender

Male
50.9%
Female
46.3%
Unknown
2.7%

Ethnicity

White
78.0%
Asian
11.6%
Hispanic or Latino
7.7%
Unknown
2.1%
Black or African American
0.6%

Languages Spoken

Spanish
40.5%
French
12.2%
Mandarin
8.8%
Chinese
8.1%
German
7.4%
Italian
4.1%
Japanese
4.1%
Cantonese
2.7%
Portuguese
2.0%
Turkish
1.4%
Vietnamese
1.4%
Czech
1.4%
Polish
1.4%
Dutch
0.7%
Korean
0.7%
Indonesian
0.7%
Hungarian
0.7%
Malay
0.7%
Russian
0.7%
Thai
0.7%

Senior Manager Of Marketing

Unfortunately we don’t have enough data for this section.

Senior Manager Of Marketing Education

Schools

New York University
8.3%
Northwestern University
7.9%
University of Phoenix
7.2%
George Washington University
7.0%
University of Texas at Austin
7.0%
Michigan State University
6.1%
Boston University
5.6%
San Jose State University
4.5%
Columbia University
4.5%
Northeastern University
4.5%
University of Chicago
4.5%
Arizona State University
4.3%
Santa Clara University
4.1%
University of Michigan - Ann Arbor
3.8%
Pennsylvania State University
3.6%
University of Colorado at Boulder
3.6%
University of San Francisco
3.4%
Stanford University
3.4%
University of Southern California
3.4%
George Mason University
3.4%

Majors

Degrees

Masters
45.6%
Bachelors
41.9%
Other
6.4%
Certificate
3.3%
Doctorate
1.6%
Associate
1.0%
Diploma
0.2%

Senior Manager Of Marketing

Unfortunately we don’t have enough data for this section.

Job type you want

Full Time

Part Time

Internship

Temporary

Real Senior Manager Of Marketing Salaries

Job Title	Company	Location	Start Date	Salary
Senior Manager, Marketing Automation	West Monroe Partners	New York, NY	Mar 12, 2015	$201,000 - $215,000
Senior Manager, Product Marketing	Bay Dynamics, In.	San Francisco, CA	Jul 13, 2016	$180,000
SR. Manager, Online Marketing Strategy	CMI Marketing, Inc.	New York, NY	Sep 18, 2015	$177,403
Senior Manager, Product Marketing	Bay Dynamics, Inc.	San Francisco, CA	Jun 01, 2015	$170,000
Senior Manager, Product Marketing	Renesas Electronics America Inc.	Santa Clara, CA	Mar 02, 2016	$166,827
Senior Manager, Solutions Marketing	Riverbed Technology, Inc.	San Francisco, CA	Jul 15, 2016	$166,435 - $179,507
Senior Manager, Product Marketing	Renesas Electronics America Inc.	Santa Clara, CA	Dec 30, 2016	$164,653 - $202,000
Senior Manager of Product Experience, Strategy & Marketing	Samsung Electronics America, Inc.	Richardson, TX	Aug 06, 2016	$162,510
Senior Manager Marketing-Sweetness	Ingredion Incorporated	Westchester, IL	Jul 06, 2015	$161,000
Senior Manager Marketing Technology	Retail Management Servics Corp	Atlanta, GA	Jul 20, 2016	$160,000
Senior Manager Product Marketing	Here North America, LLC	Chicago, IL	Sep 25, 2015	$160,000
Senior Manager-Marketing (Strategist-Product Mgt/Dev)	Cellco Partnership	Ridgefield, NJ	Oct 24, 2016	$156,206
Senior Marketing Manager, Culture Marketing	Pepsico, Inc.	White Plains, NY	Jan 12, 2015	$155,825
Senior Manager Social Media Marketing & Analytics	Pepsico, Inc.	Chicago, IL	Feb 24, 2016	$140,566
Senior Marketing Manager, Culture Marketing	Pepsico, Inc.	White Plains, NY	May 15, 2015	$136,900
Senior Manager-Marketing Analytics	Abbvie Inc.	North Chicago, IL	Jan 08, 2016	$135,000 - $140,750
Senior Manager, Marketing Automation	Salesforce.Com, Inc.	San Francisco, CA	Jan 02, 2016	$134,600
Senior Manager Marketing Database Operations	PVH Retail Stores, Inc.	New York, NY	Jul 22, 2015	$133,500
Marketing Senior Manager; U.S. Payer Marketing	Amgen Inc.	Thousand Oaks, CA	Aug 27, 2015	$133,000
Senior Manager, Marketing Analysis	Hotwire, Inc.	San Francisco, CA	Apr 20, 2015	$130,800 - $147,175
Senior Manager, Technical Product Marketing	Salesforce.Com Inc.	San Francisco, CA	Dec 27, 2016	$117,770
SR. Manager, Marketing Capability Development	Wal-Mart Associates, Inc.	Bentonville, AR	Aug 31, 2015	$117,000
SR Manager Marketing Operations	Ads Alliance Data Systems, Inc.	Wakefield, MA	May 07, 2016	$116,964
SR Manager Marketing Operations	Ads Alliance Data Systems, Inc.	Wakefield, MA	Jun 20, 2016	$116,964
Manager-Marketing (Senior Consultant)	Verizon Business Network Services, Inc.	Ridgefield, NJ	Jun 10, 2016	$116,631
Senior Marketing Manager, Service Marketing	Essilor of America, Inc.	Dallas, TX	Jan 10, 2016	$115,734
Senior Marketing Manager, Service Marketing	Essilor of America, Inc.	Dallas, TX	Aug 26, 2015	$115,734

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Top Skills for A Senior Manager Of Marketing

Top Senior Manager Of Marketing Skills

Communications Strategy
Corporate Website
New Product Development

You can check out examples of real life uses of top skills on resumes here:

Managed $300K budget, communications strategy/execution and planned complete agenda for three days of learning and social activities.
Implemented and fostered client and vendor relationships including corporate website management, email service providers and print suppliers.
Managed research to guide in the development of corporate strategy, marketing and new product development activities.
Increased artist's consumer base by social out-reach programs and development of online communities.
Owned strategic development to support Field Sales and Marketing in driving revenue growth for retail partners.