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Become A Senior Manager Of Marketing

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Working As A Senior Manager Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $110,666

    Average Salary

What Does A Senior Manager Of Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Manager Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager Of Marketing Jobs

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Senior Manager Of Marketing Career Paths

Senior Manager Of Marketing
Director, Product Marketing Marketing Director
Chief Marketing Officer
10 Yearsyrs
Associate Director Account Director
Director Of Account Management
11 Yearsyrs
Operations Director Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Director, Product Marketing Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Director Of Communications And Marketing Director Of Sales And Marketing
Director Of Sales, Americas
13 Yearsyrs
Account Director Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Account Director Senior Sales Executive
Enterprise Account Manager
9 Yearsyrs
Business Consultant Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Product Management Director Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Senior Product Marketing Manager Director, Product Marketing
Marketing Director
7 Yearsyrs
Director Of Sales Marketing Consultant
Marketing Manager
6 Yearsyrs
Communications Director Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Product Management Director Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
National Sales Director
10 Yearsyrs
Director Of Sales Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Director Of Sales And Marketing Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Do you work as a Senior Manager Of Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Head Of Marketing 2.3 years
Top Employers Before
Manager 3.3%
Consultant 2.3%
Top Employers After
Director 4.8%
Consultant 3.8%
Principal 3.2%

Do you work as a Senior Manager Of Marketing?

Senior Manager Of Marketing Demographics

Gender

Male

49.1%

Female

48.6%

Unknown

2.3%
Ethnicity

White

60.0%

Hispanic or Latino

14.2%

Asian

11.0%

Black or African American

10.9%

Unknown

3.9%
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Languages Spoken

Spanish

38.8%

French

14.3%

Chinese

6.8%

Portuguese

6.5%

Mandarin

6.2%

German

5.3%

Japanese

4.7%

Italian

4.3%

Cantonese

2.8%

Korean

1.2%

Russian

1.2%

Czech

1.2%

Turkish

0.9%

Hindi

0.9%

Dutch

0.9%

Carrier

0.9%

Polish

0.9%

Indonesian

0.6%

Vietnamese

0.6%

Thai

0.6%
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Senior Manager Of Marketing Education

Schools

New York University

9.1%

Northwestern University

8.7%

University of Phoenix

7.8%

University of Texas at Austin

7.2%

Michigan State University

5.4%

George Washington University

5.1%

San Jose State University

5.0%

Boston University

4.8%

DePaul University

4.5%

Northeastern University

4.5%

University of Washington

4.4%

Columbia University

4.3%

Santa Clara University

4.0%

University of Chicago

3.9%

Arizona State University

3.8%

Pennsylvania State University

3.7%

University of Southern California

3.7%

Southern Methodist University

3.7%

Syracuse University

3.4%

University of San Francisco

3.2%
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Majors

Marketing

29.0%

Business

27.1%

Communication

7.3%

Management

6.9%

Finance

5.1%

English

3.2%

Journalism

2.7%

Political Science

2.3%

Advertising

2.2%

Psychology

2.0%

Public Relations

2.0%

Economics

1.7%

Electrical Engineering

1.5%

Graphic Design

1.2%

Project Management

1.1%

Education

1.1%

Computer Science

1.1%

Fine Arts

1.0%

International Business

0.8%

Business Communications

0.8%
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Degrees

Bachelors

43.8%

Masters

42.6%

Other

7.6%

Certificate

3.4%

Doctorate

1.3%

Associate

1.2%

Diploma

0.2%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Manager Of Marketing Salaries

Job Title Company Location Start Date Salary
Senior Manager, Marketing Automation West Monroe Partners New York, NY Mar 12, 2015 $201,000 -
$215,000
Senior Marketing Manager Apple Inc. Cupertino, CA Aug 17, 2015 $190,000 -
$210,000
Senior Manager, Product Marketing Bay Dynamics, In. San Francisco, CA Jul 13, 2016 $180,000
SR. Manager, Online Marketing Strategy CMI Marketing, Inc. New York, NY Sep 18, 2015 $177,403
Senior Manager, Internet Marketing, SEO Shutterfly, Inc. Redwood City, CA May 27, 2016 $173,056
Marketing Senior Manager II Samsung Electronics America, Inc. New York, NY Nov 28, 2016 $170,000 -
$190,000
Senior Marketing Manager Abbott Laboratories Milpitas, CA Mar 09, 2015 $170,000
Senior Manager, Product Marketing Bay Dynamics, Inc. San Francisco, CA Jun 01, 2015 $170,000
Senior Manager, Product Marketing Renesas Electronics America Inc. Santa Clara, CA Mar 02, 2016 $166,827
Senior Manager, Solutions Marketing Riverbed Technology, Inc. San Francisco, CA Jul 15, 2016 $166,435 -
$179,507
Senior Audience Marketing Manager Microsoft Corporation New York, NY Feb 06, 2015 $165,391
Marketing Senior Manager Dell Software, Inc. Austin, TX Oct 19, 2015 $165,112
Senior Manager, Product Marketing Renesas Electronics America Inc. Santa Clara, CA Dec 30, 2016 $164,653 -
$202,000
SR. Marketing Manager Wal-Mart Associates, Inc. San Bruno, CA Sep 08, 2015 $142,550
Senior Manager, Marketing Analytics Abbvie Inc. North Chicago, IL Oct 29, 2016 $140,738
Senior Manager Social Media Marketing & Analytics Pepsico, Inc. Chicago, IL Feb 24, 2016 $140,566
Marketing SR. Manager Amgen Inc. Thousand Oaks, CA Oct 19, 2015 $140,000
Senior Marketing Manager Peel Technologies, Inc. Mountain View, CA Jul 01, 2015 $140,000
Senior Marketing Manager Peel Technologies, Inc. Mountain View, CA Jun 22, 2015 $140,000
Senior Marketing Manager Amazon Corporate LLC Seattle, WA Sep 26, 2016 $140,000
Senior Marketing Manager Lendingclub Corporation San Francisco, CA Jan 19, 2015 $140,000
Senior Manager, Marketing-Merchant Financing American Express Travel Related Services Company, Inc. New York, NY Feb 11, 2015 $119,200
Marketing Senior Manager Amgen Inc. Thousand Oaks, CA Apr 26, 2016 $118,310
Marketing Senior Manager Amgen Inc. Thousand Oaks, CA Dec 04, 2016 $118,310
Senior Marketing Manager Amgen Inc. Thousand Oaks, CA Mar 21, 2016 $118,310
Marketing Senior Manager Amgen Inc. Thousand Oaks, CA Apr 28, 2016 $118,310
Senior Manager Consumer Marketing R.J. Reynolds Tobacco Company Winston-Salem, NC Jan 08, 2016 $118,271
Senior Manager, Marketing Analytics Prosper Marketplace, Inc. San Francisco, CA Jan 06, 2015 $118,061 -
$160,000
Senior Manager, Technical Product Marketing Salesforce.Com Inc. San Francisco, CA Dec 27, 2016 $117,770

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Top Skills for A Senior Manager Of Marketing

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  1. Strategic Plan
  2. Company Website
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Managed strategic planning for 3 lines of business, including developing internal and external communications and budgets to increase market penetration.
  • Developed and managed all marketing plans including web design, usability and marketing promotions for company websites.
  • Researched competition, analyzed industry trends, and surveyed customers to formulate recommendations for new product development.
  • Advanced programs contributing incremental revenue growth, more customer choices and tighter Vendor Partnerships
  • Facilitated business development initiatives, including online partnerships, white-label applications and content syndication.

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