As the name implies, the senior manager of marketing is responsible for overseeing a company's marketing department staff. You are expected to effectively promote the company and its merchandise. For productivity, you must be able to target the appropriate and correct audience in your campaigns. You are in charge of increasing sales of the company by conducting market research such as current trends in their niche. You are to create a target audience and build campaigns to aim at a particular group of customers.
To ensure daily progress in the company, you must ensure that marketing strategies are implemented. This may include altering brand images, reaching out to a new target audience, and creating a budget to cover all expenses. As a senior manager of marketing, you are in charge of organizing appropriate teams to carry out the assignment; however, you are to oversee all the activities to ensure progress and strategies are achieved.
You must be proficient in your computer skills, possess good communication skills, have a standard knowledge of market research, exceptional customer service skills, and experience in analyzing data. A senior manager of marketing earns an average salary of $124,000 annually. The minimum education requirement for this position is having a bachelor's degree in Marketing or other related fields.
How to Become a Senior Manager Of Marketing
What is a Senior Manager Of Marketing
There is more than meets the eye when it comes to being a Senior Manager Of Marketing. For example, did you know that they make an average of $56.12 an hour? That's $116,735 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Senior Manager Of Marketing Do
There are certain skills that many Senior Managers Of Marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
How To Become a Senior Manager Of Marketing
If you're interested in becoming a Senior Manager Of Marketing, one of the first things to consider is how much education you need. We've determined that 76.3% of Senior Managers Of Marketing have a bachelor's degree. In terms of higher education levels, we found that 19.2% of Senior Managers Of Marketing have master's degrees. Even though most Senior Managers Of Marketing have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Senior Manager Of Marketing. When we researched the most common majors for a Senior Manager Of Marketing, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Manager Of Marketing resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Senior Manager Of Marketing. In fact, many Senior Manager Of Marketing jobs require experience in a role such as Marketing Manager. Meanwhile, many Senior Managers Of Marketing also have previous career experience in roles such as Account Executive or Marketing Director.
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Senior Manager Of Marketing Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a Senior Manager Of Marketing can determine their career goals through the career progression. For example, they could start out with a role such as Marketing Director, progress to a title such as Executive Director, Marketing and then eventually end up with the title Executive Director, Marketing.
Senior Manager Of Marketing Jobs You Might Like
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Average Salary for a Senior Manager Of Marketing
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12 Senior Manager Of Marketing Resume Examples
Build a professional senior manager of marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your senior manager of marketing resume.
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Benjamin Peters Senior Manager Of Marketing |
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Albert Gray Senior Manager Of Marketing Experience Senior Manager Of Marketing2018 - Present Verizon•Irving, TX
Sales And Marketing Manager2016 - 2018 Avnet•Dallas, TX
Senior Account Executive2015 - 2016 CBS•Dallas, TX
Public Relations Specialist2010 - 2015 Neiman Marcus Group•Dallas, TX
Skills Strategic CommunicationsPOSSEOAccount ManagementNew CustomersC-LevelYoutubeCommunication StrategiesProduct DevelopmentInstagram Education Bachelor's Degree Finance2007 - 2010 Arizona State University•Phoenix, AZ |
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Learn How To Write a Senior Manager Of Marketing Resume
At Zippia, we went through countless Senior Manager Of Marketing resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Senior Manager Of Marketing Resume Examples And TemplatesAnd if you’re looking for a job, here are the five top employers hiring now:
Choose From 10+ Customizable Senior Manager Of Marketing Resume templates
Zippia allows you to choose from different easy-to-use Senior Manager Of Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Manager Of Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Senior Manager Of Marketing Demographics
Senior Manager Of Marketing Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among Senior Managers Of Marketing, 50.8% of them are women, while 49.2% are men.
- The most common race/ethnicity among Senior Managers Of Marketing is White, which makes up 71.3% of all Senior Managers Of Marketing.
- The most common foreign language among Senior Managers Of Marketing is Spanish at 37.3%.
Find the best Senior Manager Of Marketing job for you
Senior Manager Of Marketing Jobs You Might Like
- High Paying Senior Manager Of Marketing Jobs - $158K and Up
- Work From Home Senior Manager Of Marketing Jobs
- Entry Level Senior Manager Of Marketing Jobs
- Part Time Senior Manager Of Marketing Jobs
- Actively Hiring
- No Degree Senior Manager Of Marketing Jobs
Top Colleges for Senior Manager Of Marketings
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Find the best Senior Manager Of Marketing job for you
Senior Manager Of Marketing Jobs You Might Like
- High Paying Senior Manager Of Marketing Jobs - $158K and Up
- Work From Home Senior Manager Of Marketing Jobs
- Entry Level Senior Manager Of Marketing Jobs
- Part Time Senior Manager Of Marketing Jobs
- Actively Hiring
- No Degree Senior Manager Of Marketing Jobs
Online Courses For Senior Manager Of Marketing That You May Like
Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...
Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...
Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...
Top Skills For a Senior Manager Of Marketing
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.5% of Senior Managers Of Marketing listed Online on their resume, but soft skills such as Analytical skills and Communication skills are important as well.
Best States For a Senior Manager Of Marketing
Some places are better than others when it comes to starting a career as a Senior Manager Of Marketing. The best states for people in this position are California, Washington, New Jersey, and North Carolina. Senior Managers Of Marketing make the most in California with an average salary of $144,126. Whereas in Washington and New Jersey, they would average $139,612 and $128,946, respectively. While Senior Managers Of Marketing would only make an average of $128,586 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. California
$144,126
Avg. Salary
2. Washington
$139,612
Avg. Salary
3. Oregon
$125,811
Avg. Salary
How Do Senior Manager Of Marketing Rate Their Jobs?
Top Senior Manager Of Marketing Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Senior Managers Of Marketing and discovered their number of Senior Manager Of Marketing opportunities and average salary. Through our research, we concluded that American Express was the best, especially with an average salary of $117,293. Microsoft follows up with an average salary of $142,392, and then comes AT&T; with an average of $117,974. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Senior Manager Of Marketing. The employers include Astellas Pharma, CVS Health, and Samsung
Senior Manager Of Marketing Videos
Becoming a Senior Manager Of Marketing FAQs
How much does a senior manager of marketing make?
A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour.
On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.
Is a marketing director higher than a manager?
Yes, a marketing director is usually higher than a manager. Marketing managers typically oversee a single product line, while marketing directors oversee all product lines and their respective managers. Marketing directors are responsible for the full picture: their company's brand and image.
What degree do you need to become a marketing manager?
You need a bachelor's degree to become a marketing manager, preferably in marketing, business, or a related field. Your degree coursework should include classes in marketing and sales, communication, and the visual arts.
Who is the boss of a marketing manager?
The boss of a marketing manager is typically a marketing director. While marketing managers oversee one product line, their supervisory directors oversee all product lines and their managers.
Who is the highest-paid marketing manager?
The highest-paid marketing managers work in New York or New Jersey and the following industries:
telecommunications
media
technology
manufacturing