How much does a senior manager of marketing make?

A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour. On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.

Is a marketing director higher than a manager?

Yes, a marketing director is usually higher than a manager. Marketing managers typically oversee a single product line, while marketing directors oversee all product lines and their respective managers. Marketing directors are responsible for the full picture: their company's brand and image.

What degree do you need to become a marketing manager?

You need a bachelor's degree to become a marketing manager, preferably in marketing, business, or a related field. Your degree coursework should include classes in marketing and sales, communication, and the visual arts.

Who is the boss of a marketing manager?

The boss of a marketing manager is typically a marketing director. While marketing managers oversee one product line, their supervisory directors oversee all product lines and their managers.

Who is the highest-paid marketing manager?

The highest-paid marketing managers work in New York or New Jersey and the following industries: telecommunications media technology manufacturing

What is a senior manager of marketing and how to become one

Updated January 8, 2025

5 min read

Quoted Experts

Ella Andreasen,

Richard Tate

A senior manager of marketing oversees marketing strategies and initiatives for a company or organization. They are responsible for creating, implementing, and evaluating marketing campaigns to increase brand awareness, generate leads, and drive sales. Senior managers of marketing analyze market trends and consumer behavior to identify opportunities for growth and develop marketing plans accordingly. In addition, they manage a team of marketing professionals and collaborate with external agencies to execute marketing initiatives.

What general advice would you give to a Senior Manager Of Marketing?

Ella Andreasen

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.

ScoreSenior Manager Of MarketingUS Average

Salary

8.1

Avg. Salary $118,350

Avg. Salary $59,228

Stability Level

7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 50.81%

male 49.19%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress Level

7.5

Stress level is high

7.1 - high

Complexity Level

9.0

Complexity Level is advanced

7 - challenging

Work Life Balance

3.5

Work Life balance is poor

6.4 - fair

What are the pros and cons of being a Senior Manager Of Marketing?

Pros

High salary and potential for bonuses
Exciting and dynamic work environment
Chance to make strategic decisions and have a significant impact on the company's success
Ability to build relationships with clients and industry contacts
Opportunity to travel for conferences, events, and meetings

Cons

High level of responsibility and pressure to deliver results
Long hours and high workload, including working weekends or evenings
Constant need to stay up-to-date on industry developments and trends
Managing difficult or conflicting personalities within the team or company
Dealing with budget constraints or financial pressures

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Key steps to become a senior manager of marketing

Explore senior manager of marketing education requirements

Most common senior manager of marketing degrees

Bachelor's

76.3 %

Master's

19.2 %

Associate

2.7 %

Start to develop specific senior manager of marketing skills

Skills	Percentages
Digital Marketing	15.25%
Marketing Campaigns	5.49%
Integrated Marketing	4.63%
Project Management	4.14%
SR	3.19%

Complete relevant senior manager of marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior managers of marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior manager of marketing based on U.S. Bureau of Labor Statistics data and data from real senior manager of marketing resumes.

Research senior manager of marketing duties and responsibilities

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.

Get senior manager of marketing experience

Generally, it takes 8-10 years to become a senior manager of marketing. The most common roles before becoming a senior manager of marketing include marketing manager, account executive team lead and marketing director.

Prepare your senior manager of marketing resume

When your background is strong enough, you can start writing your senior manager of marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior manager of marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Senior Manager Of Marketing Resume templates

Build a professional Senior Manager Of Marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Senior Manager Of Marketing resume.

Apply for senior manager of marketing jobs

Now it's time to start searching for a senior manager of marketing job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average senior manager of marketing salary

The average Senior Manager Of Marketing salary in the United States is $118,350 per year or $57 per hour. Senior manager of marketing salaries range between $92,000 and $151,000 per year.

Average Senior Manager Of Marketing Salary

$118,350 Yearly

$56.90 hourly

How do senior managers of marketing rate their job?

-/5

5 Stars

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1 Star

Senior Manager Of Marketing reviews

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.

A zippia user wrote a review on Apr 2019