Senior manager of marketing demographics and statistics in the US
Senior manager of marketing demographics research summary. Zippia estimates senior manager of marketing demographics and statistics in the United States by using a database of 30 million profiles. Our senior manager of marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior managers of marketing after extensive research and analysis:
- There are over 87,807 senior managers of marketing currently employed in the United States.
- 50.8% of all senior managers of marketing are women, while 49.2% are men.
- The average senior manager of marketing age is 39 years old.
- The most common ethnicity of senior managers of marketing is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Senior managers of marketing are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $144,984, the highest in the US.
- In 2022, women senior managers of marketing earned 96% of what men earned.
- Washington is the best state for senior managers of marketing to live.
- Senior managers of marketing are 65% more likely to work at public companies in comparison to private companies.
On this page
Senior manager of marketing demographics by:
Senior manager of marketing gender statistics
50.8% of senior managers of marketing are women and 49.2% of senior managers of marketing are men.
- Female, 50.8%
- Male, 49.2%
Senior manager of marketing gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
Senior manager of marketing gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$119,058
Female income
$114,709
Senior manager of marketing gender ratio over time
This data breaks down the percentage of men and women in senior manager of marketing positions over time. Currently, 50.8% of senior managers of marketing are female.
Senior manager of marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.86% | 31.14% |
| 2011 | 68.54% | 31.46% |
| 2012 | 69.13% | 30.87% |
| 2013 | 69.06% | 30.94% |
| 2014 | 67.31% | 32.69% |
| 2015 | 66.86% | 33.14% |
| 2016 | 66.74% | 33.26% |
| 2017 | 65.74% | 34.26% |
| 2018 | 51.50% | 48.50% |
| 2019 | 50.41% | 49.59% |
| 2020 | 48.80% | 51.20% |
| 2021 | 49.19% | 50.81% |
Senior manager of marketing related jobs gender ratio
We compared senior managers of marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Manager Of Marketing | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior manager of marketing demographics by race
The most common ethnicity among senior managers of marketing is White, which makes up 74.6% of all senior managers of marketing. Comparatively, 8.7% of senior managers of marketing are Hispanic or Latino and 8.2% of senior managers of marketing are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior manager of marketing race
| Senior manager of marketing race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior manager of marketing race and ethnicity over time
See how senior manager of marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior manager of marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior manager of marketing wage gap by race
According to our data, asian senior managers of marketing have the highest average salary compared to other ethnicities. Black or african american senior managers of marketing have the lowest average salary at $114,710.
| Ethnicity | Salary |
|---|---|
| Unknown | $118,663 |
| White | $118,314 |
| Black or African American | $114,710 |
| Asian | $125,829 |
| Hispanic or Latino | $118,047 |
Average senior manager of marketing age
See how the average age of senior managers of marketing varies based on ethnicity and gender.
Male
Female
Senior manager of marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior manager of marketing age breakdown
The average age of senior managers of marketing is 40+ years years old, representing 44% of the senior manager of marketing population.
Senior manager of marketing age breakdown
| Senior Manager Of Marketing Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior manager of marketing educational attainment
The most common degree for senior managers of marketing is bachelor's degree, with 76% of senior managers of marketing earning that degree. The second and third most common degree levels are master's degree degree at 19% and master's degree degree at 3%.
- Bachelor's, 76%
- Master's, 19%
- Associate, 3%
- Doctorate, 1%
- Other Degrees, 1%
Senior managers of marketing by degree level
| Senior manager of marketing degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 19% |
| Associate | 3% |
| Doctorate | 1% |
| Other Degrees | 1% |
Senior manager of marketing jobs you might like
Senior manager of marketing wage gap by degree level
According to the data, senior managers of marketing with a Doctorate degree earn more than those without, at $135,064 annually. With a Master's degree, senior managers of marketing earn a median annual income of $131,290 compared to $121,168 for senior managers of marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $131,290 |
| Bachelor's Degree | $121,168 |
| Doctorate Degree | $135,064 |
Senior manager of marketing employment statistics
Most senior managers of marketing work for a public in the technology industry.
Company size where senior managers of marketing work
Below, you can see the size of companies where senior managers of marketing work.
Senior manager of marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 2% |
| 50 - 100 employees | 3% |
| 100 - 500 employees | 8% |
| 500 - 1,000 employees | 4% |
| 1,000 - 10,000 employees | 35% |
| > 10,000 employees | 48% |
Senior manager of marketing jobs by company type
Employees with the senior manager of marketing job title have their preferences when it comes to working for a company. For instance, most senior managers of marketing prefer to work at public companies over private companies.
Senior manager of marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 65% |
| Private | 32% |
| Government | 0% |
Senior manager of marketing jobs by industry
The most common industries for senior managers of marketing are technology, manufacturing and media.
Senior manager of marketing industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 22% |
| Technology | 17% |
| Media | 7% |
| Manufacturing | 7% |
| Retail | 7% |
| Finance | 7% |
| Health Care | 6% |
| Professional | 5% |
| Telecommunication | 4% |
| Pharmaceutical | 3% |
| Internet | 3% |
| Hospitality | 2% |
| Insurance | 2% |
| Education | 2% |
| Energy | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Start-up | 1% |
| Real Estate | 1% |
Senior manager of marketing turnover and employment statistics
Senior manager of marketing unemployment rate over time
The unemployment rate for senior managers of marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior manager of marketing unemployment rate by year
| Year | Senior manager of marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior manager of marketing tenure
The average senior manager of marketing stays at their job for 1-2 years, based on the 9,676 senior managers of marketing resumes in Zippia's database.
Senior manager of marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 41% |
| 3-4 years | 21% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 8% |
Senior manager of marketing LGBT ratio compared to similar jobs
Review the percent of senior managers of marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Sales Training | 7.25% | 83,227 |
| Environmental Marketer | 9.54% | 16,829 |
| Senior Manager Of Marketing | 9.86% | - |
| Grants Director | 16.11% | 15,964 |
Similar senior manager of marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Sales Training | 7.25% | 83,227 |
| Environmental Marketer | 9.54% | 16,829 |
| Grants Director | 16.11% | 15,964 |
Foreign languages spoken by senior managers of marketing
The most common foreign language among senior managers of marketing is Spanish at 37.3%. The second-most popular foreign language spoken is French at 14.9% and Chinese is the third-most popular at 6.8%.
- Spanish, 37.3%
- French, 14.9%
- Chinese, 6.8%
- Portuguese, 6.3%
- Mandarin, 6.3%
- Other, 28.4%
Senior manager of marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 37.3% |
| French | 14.9% |
| Chinese | 6.8% |
| Portuguese | 6.3% |
| Mandarin | 6.3% |
| Other | 28.4% |
