How to hire a senior manager of marketing

How to hire a senior manager of marketing, step by step

Here's a step-by-step senior manager of marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior manager of marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior manager of marketing
• Step 8: Go through the hiring process checklist

What does a senior manager of marketing do?

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1. Identify your hiring needs

   Before you post your senior manager of marketing job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior manager of marketing for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior manager of marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior managers of marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of senior managers of marketing.

   Type of Senior Manager Of Marketing	Description	Hourly rate
   Senior Manager Of Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$44-72
   Marketing Manager/Project Manager	A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more	$26-52
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Integrated Marketing
   • Project Management
   • SR
   • CRM
   • Email Marketing
   • Market Research
   • KPIs
   • ROI
   • Channel Marketing
   • Patients
   • B2B Marketing
   • Salesforce

   Check all skills

   Responsibilities:

   • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
   • Recruit by Sr. VP to manage all marketing aspects of a major output product.
   • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
   • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
   • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
   • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

   More senior manager of marketing duties

3. Make a budget

   Including a salary range in your senior manager of marketing job description is one of the best ways to attract top talent. A senior manager of marketing can vary based on:

   • Location. For example, senior managers of marketing' average salary in hawaii is 28% less than in california.
   • Seniority. Entry-level senior managers of marketing 39% less than senior-level senior managers of marketing.
   • Certifications. A senior manager of marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior manager of marketing's salary.

   Average senior manager of marketing salary

   $118,350yearly

   $56.90 hourly rate

   ---

   Entry-level senior manager of marketing salary

   $92,000 yearly salary

   Updated January 2, 2026

   Average senior manager of marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$144,984	$70
   2	Washington	$128,854	$62
   3	Rhode Island	$119,581	$57
   4	Connecticut	$119,482	$57
   5	Pennsylvania	$119,442	$57
   6	Oregon	$119,295	$57
   7	Maryland	$118,042	$57
   8	District of Columbia	$117,686	$57
   9	New York	$117,654	$57
   10	North Carolina	$117,560	$57
   11	Virginia	$116,458	$56
   12	Massachusetts	$116,028	$56
   13	Illinois	$115,065	$55
   14	Utah	$113,402	$55
   15	Indiana	$112,243	$54
   16	Minnesota	$111,844	$54
   17	Texas	$111,387	$54
   18	Arizona	$110,837	$53
   19	Iowa	$110,726	$53
   20	Ohio	$110,712	$53

   Average senior manager of marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Roku	$172,622	$82.99	28
   2	Netflix	$159,448	$76.66	39
   3	Yelp	$157,143	$75.55	17
   4	Evernote	$156,374	$75.18
   5	Pure Storage	$155,662	$74.84	20
   6	Abt Associates	$154,112	$74.09	1
   7	eBay	$153,056	$73.58	32
   8	Intuitive Surgical	$150,838	$72.52	8
   9	Penske Media	$150,475	$72.34	1
   10	PayPal	$149,894	$72.06	59
   11	NVIDIA	$149,729	$71.99	51
   12	Atlassian	$149,485	$71.87	20
   13	Circle Internet Financial	$149,077	$71.67	10
   14	The Walt Disney Company	$148,492	$71.39	72
   15	The Knot	$148,399	$71.35	5
   16	Western Digital	$148,261	$71.28
   17	bluebird bio	$148,088	$71.20	2
   18	Ngam Advisors, L.P.	$147,947	$71.13
   19	Palo Alto Networks	$147,054	$70.70	26
   20	Crown Castle International	$146,959	$70.65

4. Writing a senior manager of marketing job description

   A senior manager of marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior manager of marketing job description:

   Senior manager of marketing job description example

   We're looking for a Senior Brand Marketing Strategist to join our entrepreneurial team of strategic, creative, self-starters as we build a best in class Global Brand Marketing Practice to help drive awareness and knowledge of the Publicis Sapient brand. As a critical team member, you will own both the brand communications and content strategy from end to end.
   
   Drawing on your expertise and desire to understand what motivates, excites, and moves our audience, you'll develop the strategies and determine the right message, content, experiences, and media approach to drive how all of it comes to life across our brand ethos.
   
   You will be instrumental in building our Integrated Marketing Communication framework to increase global awareness by telling our audience who we are and showcasing why they should care through our top-of-funnel marketing efforts.
   The Ideal Person:
   
   A self-starter who is a strong MarCom strategist with the ability to oversee the development and execution of our global strategy and communications hierarchy and content approach. You will be confident in building and maintaining relationships across the marketing team.
   
   Your Impact:
   
   Ownership of developing the communications and content strategy for the PS brand.
   
   Develop in-depth knowledge of the brand, competitive landscape, regional nuances, and how we can position the brand to drive awareness and education.
   
   Build deep relationships across marketing, the business, outside partners, and more, to understand the business and DBT space.
   
   Develop a deep understanding of audience, mindset, attitudes, needs, challenges, and motivations and how our brand value proposition meets those needs.
   
   Develop, and own the strategies that build awareness, knowledge, connection, and consideration along the B2B marketing funnel.
   
   Work with our dedicated internal agency POD - creative, content, media, analytics - and other teams in our functions - web development, social and internal communications - to coordinate, execute, and iterate marketing plans and manage against KPIs.
   
   Proactively provide a strategic approach (e.g., A/B testing creative messaging in the market) to marketing optimization to support application volume and quality.
   
   You Will Also:
   
   Develop strategic briefs - a crystallized understanding of your approach and insights - to provide concrete direction for creative, media, web, internal communications, and social media teams.
   
   Inform marketing tactics, provide guidance to optimize, and use a storytelling approach to sharing data and insights with key stakeholders.
   
   Have a strategic big-picture thinking mindset developing a deep knowledge of current and future marketing, digital, and media trends.
   
   Own dynamic brand and content projects and programs from brainstorming to activation.

   Copy this example

   

5. Post your job

   To find senior managers of marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior managers of marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior managers of marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your senior manager of marketing job on Zippia to find and recruit senior manager of marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior managers of marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior manager of marketing

   Once you've selected the best senior manager of marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new senior manager of marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a senior manager of marketing?