Senior manager of marketing job description

We're looking for a Senior Brand Marketing Strategist to join our entrepreneurial team of strategic, creative, self-starters as we build a best in class Global Brand Marketing Practice to help drive awareness and knowledge of the Publicis Sapient brand. As a critical team member, you will own both the brand communications and content strategy from end to end.

Drawing on your expertise and desire to understand what motivates, excites, and moves our audience, you'll develop the strategies and determine the right message, content, experiences, and media approach to drive how all of it comes to life across our brand ethos.

You will be instrumental in building our Integrated Marketing Communication framework to increase global awareness by telling our audience who we are and showcasing why they should care through our top-of-funnel marketing efforts.
The Ideal Person:

A self-starter who is a strong MarCom strategist with the ability to oversee the development and execution of our global strategy and communications hierarchy and content approach. You will be confident in building and maintaining relationships across the marketing team.

Your Impact:

Ownership of developing the communications and content strategy for the PS brand.

Develop in-depth knowledge of the brand, competitive landscape, regional nuances, and how we can position the brand to drive awareness and education.

Build deep relationships across marketing, the business, outside partners, and more, to understand the business and DBT space.

Develop a deep understanding of audience, mindset, attitudes, needs, challenges, and motivations and how our brand value proposition meets those needs.

Develop, and own the strategies that build awareness, knowledge, connection, and consideration along the B2B marketing funnel.

Work with our dedicated internal agency POD - creative, content, media, analytics - and other teams in our functions - web development, social and internal communications - to coordinate, execute, and iterate marketing plans and manage against KPIs.

Proactively provide a strategic approach (e.g., A/B testing creative messaging in the market) to marketing optimization to support application volume and quality.

You Will Also:

Develop strategic briefs - a crystallized understanding of your approach and insights - to provide concrete direction for creative, media, web, internal communications, and social media teams.

Inform marketing tactics, provide guidance to optimize, and use a storytelling approach to sharing data and insights with key stakeholders.

Have a strategic big-picture thinking mindset developing a deep knowledge of current and future marketing, digital, and media trends.

Own dynamic brand and content projects and programs from brainstorming to activation.

The Senior Marketing Manager, Retention Marketing, will develop and manage direct-to-consumer marketing campaigns for Aetna Marketing to support the growing, fast-paced, Medicare Advantage DSNP business line. You will report to the Senior Director of Retention Marketing and will:- Design and deliver integrated communications campaigns (email, direct mail, digital) to support retention and net membership growth goals.- Work with internal departments and outside agencies to strategize, plan and deliver integrated communications campaigns.- Set the direction and tone of communications projects. You'll be assigned long-range projects and be reviewed through achievement of objectives according to pre-defined goals.- Consult with internal customers, including Senior Management and peers inside and outside of Marketing, on marketing communications initiatives essential to the team's success. This requires the ability to quickly develop a working knowledge of the business. - Apply advanced marketing principles, theories and concepts.
Pay Range

The typical pay range for this role is:

Minimum: 75,400

Maximum: 158,300

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications

- 5+ years of marketing work-related experience.- Advanced knowledge and specialized expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting).

COVID Requirements

COVID-19 Vaccination Requirement

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications

Healthcare marketing strongly experience

Education

Bachelor's degree or 4 years equivalent experience

Business Overview

Bring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Here at Avis Budget Group we're more than just rentals-although over 70 years of experience and 11,000 locations in 180 countries has taught us a thing or two about that. We're shaping the future of the mobility industry with our innovative, customer-focused solutions. Our globally recognized brands - Avis, Budget, Budget Truck and Zipcar - connect people to more. This means more convenience, more options and more time on the road for our customers. But we also connect our employees to more: opportunities, benefits, support, collaboration and most importantly-power to change the future. Sound your speed? Come join our family.

We are looking for Sr. Manager of Performance Marketing to lead customer acquisition, demand generation, and revenue growth through our key digital channels. S/he will manage large, always-on media budgets to optimize performance KPIs, including CPC, CPA, ROAS and conversion metrics on channels including Paid, SEO, Retargeting, and Affiliate programs. Based on historical data, industry benchmarks, and experience, s/he develops models and provide performance projections to key partners and optimize campaign strategies. Blending creativity and analytic rigor, s/he drives revenue-generating campaigns that directly contribute to the growth of consumer direct revenue goals and customer lifetime value. S/he is comfortable in strategic decision-making as well as hands-on activities. S/he is a natural relationship-builder with the ability to communicate effectively across all stakeholders and get them excited about performance marketing initiatives and results.
What you'll do:


Develop and launch customer acquisition strategy through key digital channels including PPC, SEO, Display, Affiliate, re-targeting, and other new avenues of growth opportunities
Optimize paid media budget and strategy across channels to deliver consumer direct revenue growth for our e-commerce sites
Own performance marketing KPI's, hit and exceed consumer direct revenue growth targets while driving towards cost-efficient growth Collaborate and work cross-functionally in developing and launching customer acquisition and demand generation strategy



What we're looking for:


Require min. of 5 years of experience in digital media buying, running, and managing performance marketing campaigns for B2C strategy Experience in leading internal and external team plus



Skills and abilities you should have
:

Demonstrated successes in delivering revenue growth through digital channels, including forecasting, managing, tracking, and pacing ROAS aligned with budgets across key customer acquisition channels Proven track record of driving consistent revenue growth through performance marketing initiatives with a deep understanding of digital marketing KPIs Demonstrated experience in media-mix, attribution modeling and optimization as well as goal setting across channels by utilizing incrementality tests and various attribution models Strong sense of ownership moving from strategy to hands-on mindset Hunger for growth, motivated by hitting daily, weekly, and monthly metric targets, able to think creatively as well as proactively address challenges to deliver on revenue growth goals Excellent analytical skills for robust data driven decision-making process in distilling data into KPIs, telling stories using data Advanced experience in Google Analytics and suite of digital analytic tools, along with strong familiarity with AdTech and measurement approaches to performance marketing required Strong writing and verbal communication skills Experience in travel industry plus, but not required



Perks you'll get:


Clear and defined career paths to pursue Access to Medical, Dental, Vision, Life and Disability insurance Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Accident Insurance, FSA, additional life insurance coverages Contribute up to $260 as a tax-free benefit for public transportation or parking expenses 401(k) Retirement Plan with company matched contributions Full training to learn the business and enhance professional skills Employee discounts, including discounted prices on the purchase of Avis/Budget cars Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more



Who are we?


Here at Avis Budget Group we're more than just rentals--although over 70 years of experience and 11,000 locations in 180 countries has taught us a thing or two about that. Shaping the future of the mobility industry with our innovative, customer-focused solutions, our globally-recognized brands including Avis, Budget, Budget Truck, and Zipcar connect people to more. This means more convenience, more options, and more time on the road for our customers. But we also connect our employees to more: opportunities, benefits, support, collaboration, and most importantly--power to change the future. Sound your speed? Come join our family.


The fine print:


Avis Budget Group is an equal opportunity employer - M/F/Veterans/Disabled.

Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Parsippany

New Jersey

United States of America