Senior manager of marketing resume examples from 2026
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How to write a senior manager of marketing resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the senior manager of marketing role.
Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.
Step 2: Next put your years of experience in senior manager of marketing-related roles.
Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.
Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.
These tips will help you demonstrate why you are the perfect fit for the senior manager of marketing position.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:
- You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
- Include as many relevant hard skills and soft skills as possible from the listing.
- Use the most up to date and accurate terms. Don't forget to be specific.
Here are example skills to include in your “Area of Expertise” on a senior manager of marketing resume:
- Digital Marketing
- Marketing Campaigns
- Integrated Marketing
- Project Management
- SR
- CRM
- Email Marketing
- Market Research
- KPIs
- ROI
- Channel Marketing
- Patients
- B2B Marketing
- Salesforce
- Digital Transformation
- B Testing
- SEO
- Business Development
- Google Analytics
- Brand Marketing
- Strong Analytical
- Product Management
- Lead Generation
- Strategic Direction
- Marketing Mix
- Customer Acquisition
- Customer Service
- Client Facing
- Content Marketing
- Market Trends
Zippia’s AI can customize your resume for you.
How to structure your work experience
Your employment history is arguably one of the most important parts of your resume. It shows you have experience and foundation in your field to successfully master the senior manager of marketing position. Here is how to most effectively structure your work experience:
- List your most recent experience first, followed by earlier roles in reverse chronological order. Employers care about your most recent experience the most.
- Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
- Include only recent, relevant jobs.
How to write senior manager of marketing experience bullet points
Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:
- Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
- Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
- Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.
Here are examples from great senior manager of marketing resumes:
Work history example #1
Senior Manager Of Marketing
Avon Products
- Determined site s functionality enhancements, content calendar, e-merchandising programs, and online marketing initiatives for every two-week campaign cycle.
- Achieved portfolio growth of 5%, leveraged analytics to implement activation plans, that created an engaging shopping experience.
- Identified white space opportunities and developed business plans to introduce new category in emerging markets.
- Updated and created new SKUs in Avon internal system (e-IMIS).
- Optimized vendor partnerships on a daily/weekly basis via Adobe & Google Analytics and Omniture tools.
Work history example #2
Senior Manager Of Marketing
BelFlex Staffing Network
- Designed tools and programs for revenue forecasting and marketing return on investment (ROI).
- Facilitated over 800 2-hr CRM training sessions for senior executives, business development professionals, project managers, and accountants.
- Supported by: simplified processes, online application, vendor-based workshops and phone-based consulting.
- Replaced content and layout to optimize SEO and increase hits.
- Managed integrated marketing programs and targeting ROI tactics.
Work history example #3
Marketing Consultant
Merck & Co.
- Developed PowerPoint presentations for Marketing Plans, updated and created promotional Development pieces involving advertising agencies.
- Created SQL queries in Microsoft Access to analyzed monthly actual performance to planned budgeted performance.
- Developed key opinion leader support by accompanying sales representatives on calls and networking at congresses.
- Led execution with Merkle, database partner, accelerating CRM adoption company-wide and investment optimization.
- Developed physician and consumer strategic plan including segmentation, positioning, and messaging to key segments.
Work history example #4
Senior Manager Of Marketing
Bank of America
- Improved retention rates by 1.3% over a nine-month period through an integrated online/offline communication strategy.
- Provided customized portfolio analysis to perform index replication, optimization, and re-balancing.
- Created an established tracking, evaluation and follow-up mechanism designed to improve performance management and track potential ROI.
- Developed marketing initiatives to drive increased customer relationships within the retired employee segment through direct mail and website.
- Collaborated with business partners to define goals and execute ROI maximizing strategies/tactics.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
The education section should display your highest degree first.
Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.
If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries for resumes:
Bachelor's Degree in business
California State University - San Bernardino, San Bernardino, CA
2010 - 2013
Bachelor's Degree in marketing
DePaul University, Chicago, IL
2006 - 2009
Highlight your senior manager of marketing certifications on your resume
If you have any additional certifications, add them to the certification section.
To list, use the full name of the certification and the organization that issued it, along with the date of achievement.
Here are some of the best certifications to have on senior manager of marketing resumes:
- Professional Certified Marketer (PCM)
- Google Data Analytics Professional Certificate
- Certified Blockchain & Digital Marketing Professional
- Project Management Professional (PMP)
- Certified Manager Certification (CM)
- Master Project Manager (MPM)
- Certified Internet Marketer (CIM)
- Program Management Professional (PgMP)
- Certified Brand Manager
- Online Marketing Certified Professional (OMCP)