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Senior manager of marketing salary
Average senior manager of marketing salary
$118,350
Average Senior Manager of Marketing Salary
The role of a Senior Manager of Marketing is crucial in guiding marketing strategies and campaigns. As of October 2025, the average salary for this position stands at $118,350 annually. This figure represents a competitive wage, reflecting the responsibilities and skills required in this field.
Factors Influencing Salary
Several factors influence the salary of a Senior Manager of Marketing:
- Location: Salaries vary significantly by state and city. For instance, metropolitan areas often offer higher compensation due to the cost of living.
- Experience: Individuals with more years in the industry typically command higher salaries than entry-level counterparts.
- Industry: Certain industries, such as technology and healthcare, may offer greater financial rewards compared to others.
Opportunities for Growth
In addition to the base salary, many companies offer bonuses and additional benefits that can enhance overall earnings. Understanding market trends and salary ranges can assist professionals in negotiating better compensation packages.
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Where can a Senior Manager Of Marketing earn more?
Average senior manager of marketing salary by state
The average senior manager of marketing salary in California, Washington, and New Jersey are the highest in the U.S. The lowest average senior manager of marketing salary states are Oklahoma, Nebraska, and Kansas.
- State view
- County view
Highest paying states for senior managers of marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $127,855 | $61.47 |
| 2 | California | $136,767 | $65.75 |
| 3 | Pennsylvania | $119,115 | $57.27 |
| 4 | Nevada | $122,895 | $59.08 |
| 5 | North Carolina | $116,949 | $56.23 |
| 6 | Rhode Island | $119,601 | $57.50 |
| 7 | New Jersey | $126,156 | $60.65 |
| 8 | Oregon | $119,617 | $57.51 |
| 9 | Connecticut | $119,202 | $57.31 |
| 10 | Michigan | $123,459 | $59.36 |
| 11 | New Hampshire | $113,838 | $54.73 |
| 12 | New York | $117,457 | $56.47 |
| 13 | Massachusetts | $115,981 | $55.76 |
| 14 | District of Columbia | $117,636 | $56.56 |
| 15 | Wisconsin | $113,614 | $54.62 |
| 16 | Illinois | $114,866 | $55.22 |
| 17 | Delaware | $117,615 | $56.55 |
| 18 | Minnesota | $111,783 | $53.74 |
| 19 | Virginia | $116,187 | $55.86 |
| 20 | Texas | $110,960 | $53.35 |
| 21 | Maryland | $117,915 | $56.69 |
| 22 | Ohio | $110,787 | $53.26 |
| 23 | Indiana | $112,259 | $53.97 |
| 24 | Arkansas | $109,998 | $52.88 |
| 25 | Maine | $109,384 | $52.59 |
| 26 | Georgia | $110,826 | $53.28 |
| 27 | West Virginia | $110,158 | $52.96 |
| 28 | Kentucky | $110,701 | $53.22 |
| 29 | Iowa | $111,277 | $53.50 |
| 30 | New Mexico | $111,167 | $53.45 |
| 31 | South Dakota | $106,732 | $51.31 |
| 32 | Tennessee | $108,348 | $52.09 |
| 33 | North Dakota | $107,035 | $51.46 |
| 34 | Arizona | $110,600 | $53.17 |
| 35 | Mississippi | $108,626 | $52.22 |
| 36 | Vermont | $109,440 | $52.62 |
| 37 | South Carolina | $108,353 | $52.09 |
| 38 | Wyoming | $102,165 | $49.12 |
| 39 | Utah | $104,580 | $50.28 |
| 40 | Alaska | $107,404 | $51.64 |
| 41 | Florida | $106,829 | $51.36 |
| 42 | Alabama | $106,337 | $51.12 |
| 43 | Louisiana | $107,185 | $51.53 |
| 44 | Nebraska | $103,337 | $49.68 |
| 45 | Hawaii | $98,434 | $47.32 |
| 46 | Kansas | $103,209 | $49.62 |
| 47 | Missouri | $104,586 | $50.28 |
| 48 | Colorado | $98,975 | $47.58 |
| 49 | Montana | $104,258 | $50.12 |
| 50 | Idaho | $104,446 | $50.21 |
| 51 | Oklahoma | $103,538 | $49.78 |
Highest paying cities for senior managers of marketing
The highest-paying cities for senior managers of marketing are San Francisco, CA, Seattle, WA, and Providence, RI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $144,984 | $69.70 |
| 2 | Seattle, WA | $128,854 | $61.95 |
| 3 | Providence, RI | $119,581 | $57.49 |
| 4 | Stamford, CT | $119,482 | $57.44 |
| 5 | Philadelphia, PA | $119,442 | $57.42 |
| 6 | Portland, OR | $119,295 | $57.35 |
| 7 | Baltimore, MD | $118,042 | $56.75 |
| 8 | Washington, DC | $117,686 | $56.58 |
| 9 | New York, NY | $117,654 | $56.56 |
| 10 | Raleigh, NC | $117,560 | $56.52 |
| 11 | McLean, VA | $116,458 | $55.99 |
| 12 | Boston, MA | $116,028 | $55.78 |
| 13 | Chicago, IL | $115,065 | $55.32 |
| 14 | Washington, UT | $113,402 | $54.52 |
| 15 | Indianapolis, IN | $112,243 | $53.96 |
| 16 | Saint Paul, MN | $111,844 | $53.77 |
| 17 | Austin, TX | $111,387 | $53.55 |
| 18 | Phoenix, AZ | $110,837 | $53.29 |
| 19 | Des Moines, IA | $110,726 | $53.23 |
| 20 | Columbus, OH | $110,712 | $53.23 |
Senior Managers Of Marketing are the most in-demand in these five cities:
Senior manager of marketing salary details
A senior manager of marketing's salary ranges from $92,000 a year at the 10th percentile to $151,000 at the 90th percentile.
What is a senior manager of marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $151,000 | $12,583 | $73 |
| 75th Percentile | $134,000 | $11,167 | $64 |
| Average | $118,350 | $9,863 | $57 |
| 25th Percentile | $103,000 | $8,583 | $50 |
| 10th Percentile | $92,000 | $7,667 | $44 |
Highest paying senior manager of marketing jobs
The highest paying types of senior managers of marketing are senior director of marketing, head of marketing, and senior product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Communications Manager | $84,146 | $7,012 | $40.45 | 106,556 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
Top companies hiring senior managers of marketing now:
Which companies pay senior managers of marketing the most?
Senior manager of marketing salaries at Roku and Netflix are the highest-paying according to our most recent salary estimates. In addition, the average senior manager of marketing salary at companies like Yelp and Evernote are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Roku | $172,622 | $82.99 |
| 2 | Netflix | $159,448 | $76.66 |
| 3 | Yelp | $157,143 | $75.55 |
| 4 | Evernote | $156,374 | $75.18 |
| 5 | Pure Storage | $155,662 | $74.84 |
| 6 | Abt Associates | $154,112 | $74.09 |
| 7 | eBay | $153,056 | $73.58 |
| 8 | Intuitive Surgical | $150,838 | $72.52 |
| 9 | Penske Media | $150,475 | $72.34 |
| 10 | PayPal | $149,894 | $72.06 |
| 11 | NVIDIA | $149,729 | $71.99 |
| 12 | Atlassian | $149,485 | $71.87 |
| 13 | Circle Internet Financial | $149,077 | $71.67 |
| 14 | The Walt Disney Company | $148,492 | $71.39 |
| 15 | The Knot | $148,399 | $71.35 |
| 16 | Western Digital | $148,261 | $71.28 |
| 17 | bluebird bio | $148,088 | $71.20 |
| 18 | Ngam Advisors, L.P. | $147,947 | $71.13 |
| 19 | Palo Alto Networks | $147,054 | $70.70 |
| 20 | Crown Castle International | $146,959 | $70.65 |
Wage gap by gender, race and education
Senior Manager Of Marketing salary by industry
The average senior manager of marketing salary varies across industries:
- The average senior manager of marketing salary in the technology industry is $126,981, the highest of any industry.
- The average senior manager of marketing salary in the finance industry is $125,534.
- Senior managers of marketing in the telecommunication industry earn an average salary of $116,544, the lowest of any industry.
Highest paying industries for senior managers of marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $126,981 | $61.05 |
| 2 | Media | $125,534 | $60.35 |
| 3 | Manufacturing | $124,206 | $59.71 |
| 4 | Retail | $123,000 | $59.13 |
| 5 | Finance | $122,319 | $58.81 |
| 6 | Health Care | $122,085 | $58.69 |
| 7 | Professional | $119,397 | $57.40 |
| 8 | Telecommunication | $116,544 | $56.03 |
High paying senior manager of marketing jobs
Senior manager of marketing salary trends
The average senior manager of marketing salary has risen by $21,777 over the last ten years. In 2014, the average senior manager of marketing earned $96,573 annually, but today, they earn $118,350 a year. That works out to a 8% change in pay for senior managers of marketing over the last decade.
Compare senior manager of marketing salaries for cities or states with the national average over time.
Average senior manager of marketing salary over time
Compare senior manager of marketing salaries for individual cities or states with the national average.
Senior manager of marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $118,000 | $56.90 | +3.7% |
| 2024 | $114,000 | $54.77 | +1.9% |
| 2023 | $112,000 | $53.75 | +1.5% |
| 2022 | $110,000 | $52.92 | +0.8% |
| 2021 | $109,000 | $52.50 | +1.9% |
Recently added senior manager of marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Capital One | Senior Manager, Technical Product Marketing, Data Security-Capital ONE Software (Remote) | Richmond, VA | 06/30/2025 | $155,300 |
| Trugreen | Senior Manager of Lifecycle Marketing | Nashville, TN | 06/30/2025 | $114,013 |
| Equity Lifestyle Properties | SR Manager, Marketing Automation | Chicago, IL | 06/30/2025 | $100,000 |
| Jackson Laboratory | Senior Manager, Marketing-Remote | Farmington, CT | 06/30/2025 | $98,885 |
| Target | SR Insights Manager, Marketing + Brand | Minneapolis, MN | 06/30/2025 | $113,000 |
| Ameriprise Financial | Senior Manager-Product Marketing, Riversource | Minneapolis, MN | 06/29/2025 | $98,100 |
| News | Senior Enterprise Marketing Manager, US | New York, NY | 06/29/2025 | $128,000 |
| Palo Alto Networks | Senior Alliance Marketing Manager-Cloud Service Providers (Csps) | Santa Clara, CA | 06/29/2025 | $152,000 |
| Pure Storage | Senior Integrated Marketing Manager | Santa Clara, CA | 06/29/2025 | $118,000 |
| T-Mobile Usa | SR Manager, Consumer Marketing | Bellevue, WA | 06/29/2025 | $121,700 |
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