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Updated February 9, 2022
Average Senior Manager Of Marketing Salary
$116,000 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$56.12 hourly

Entry level Salary
$86,000 yearly
$86,000
10 %
$116,000
Median
$158,000
90 %
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What is a Senior Manager Of Marketing's Salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$158,000$13,167$76
75th Percentile$137,000$11,417$66
Average$116,735$9,728$56
25th Percentile$99,000$8,250$48
10th Percentile$86,000$7,167$41

Average Senior Manager Of Marketing Salary By State

The darker areas on the map show where senior managers of marketing earn the highest salaries across all 50 states.

  • State View
  • County View
Average Salary:

Senior Manager Of Marketing average salary by State

StateAvg. SalaryHourly RateJob Count
Alabama$88,427$42.51304
Alaska$109,470$52.6394
Arizona$109,052$52.43658
Arkansas$88,324$42.46309
California$144,126$69.294,902
Colorado$90,482$43.50762
Connecticut$102,739$49.39538
Delaware$118,983$57.20126
District of Columbia$110,832$53.28267
Florida$96,831$46.551,860
Georgia$99,932$48.041,282
Hawaii$109,230$52.51115
Idaho$101,525$48.81140
Illinois$118,886$57.161,576
Indiana$110,347$53.05536
Iowa$97,553$46.90293
Kansas$94,813$45.58338
Kentucky$93,580$44.99383
Louisiana$96,717$46.50239
Maine$97,974$47.10190
Maryland$120,199$57.79805
Massachusetts$115,629$55.591,290
Michigan$128,296$61.68753
Minnesota$116,871$56.19987
Mississippi$89,543$43.05182
Missouri$102,883$49.46540
Montana$110,886$53.31103
Nebraska$89,854$43.20269
Nevada$106,590$51.25263
New Hampshire$100,159$48.15268
New Jersey$128,946$61.991,039
New Mexico$93,748$45.07191
New York$120,785$58.072,355
North Carolina$128,586$61.821,298
North Dakota$103,440$49.73118
Ohio$110,570$53.161,093
Oklahoma$92,351$44.40212
Oregon$125,811$60.49625
Pennsylvania$118,285$56.871,599
Rhode Island$121,209$58.27148
South Carolina$102,683$49.37387
South Dakota$104,226$50.11136
Tennessee$98,812$47.51612
Texas$101,650$48.872,719
Utah$103,008$49.52418
Vermont$103,733$49.8790
Virginia$115,850$55.701,311
Washington$139,612$67.121,146
West Virginia$102,958$49.50135
Wisconsin$107,911$51.88650
Wyoming$90,185$43.3697

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Highest Paying Cities For Senior Manager Of Marketing

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CityAvg. SalaryHourly Rate
San Francisco, CA$151,948$73.05
Seattle, WA$140,881$67.73
Raleigh, NC$130,184$62.59
Detroit, MI$128,496$61.78
Portland, OR$125,353$60.27
New York, NY$120,959$58.15

How much does a Senior Manager Of Marketing make?

The average Senior Manager Of Marketing salary is $116,735 per year, or $56.12 per hour, in the United States. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $86,000 a year, while the top 10% makes $158,000. As most things go, location can be critical. California, Washington, New Jersey, North Carolina, and Michigan provide the highest Senior Manager Of Marketing salaries.

Average Senior Manager Of Marketing Salary Over Time

Compare salaries for individual cities or states with the national average.

    Senior Manager Of Marketing Salary By Year

    YearAvg. SalaryHourly Rate% Change
    2022$117,000$56.12+3.7%
    2021$112,000$54.02+1.9%
    2020$110,000$53.01+1.5%
    2019$109,000$52.20+0.8%
    2018$108,000$51.78+1.9%

    How Much Do Senior Managers Of Marketing Make In Different Industries?

    The salary for a Senior Manager Of Marketing can vary depending on what industry the job is in. The highest salaries for Senior Managers Of Marketing tend to be found in Health Care, Technology, and Professional companies. In fact, Senior Managers Of Marketing can make a yearly salary of $128,094 while working for Health Care companies.

    Highest Paying Industries For Senior Managers Of Marketing

    RankIndustryAverage Senior Manager Of Marketing SalarySenior Manager Of Marketing Salary Range
    1Health Care
    $128,094
    $100k
    $146k
    2Technology
    $125,436
    $100k
    $146k
    3Professional
    $118,333
    $100k
    $146k
    4Media
    $118,255
    $100k
    $146k
    5Manufacturing
    $118,023
    $100k
    $146k
    6Retail
    $117,555
    $100k
    $146k
    7Telecommunication
    $116,914
    $100k
    $146k
    8Finance
    $115,361
    $100k
    $146k

    High Paying Senior Manager Of Marketing Jobs

    Average JOB Salary by Field

    Senior Manager Of Marketing Salary
    The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
    Marketing Manager/Project Manager

    Avg. salary: $74,316

    A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
    Marketing And Operations Manager

    Avg. salary: $88,429

    A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
    Marketing Communications Manager

    Avg. salary: $85,888

    A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
    Marketing Program Manager

    Avg. salary: $84,529

    The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
    Marketing Account Manager

    Avg. salary: $70,255

    A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
    Marketing Strategist

    Avg. salary: $77,553

    The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

    Average Salary By Related Field

    Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
    Marketing Manager/Project Manager$74,317$6,193$35.73260,099
    Marketing And Operations Manager$88,430$7,369$42.51201,271
    Marketing Communications Manager$85,888$7,157$41.29146,404
    Marketing Program Manager$84,529$7,044$40.64241,602
    Marketing Account Manager$70,256$5,855$33.78230,375
    Marketing Strategist$77,553$6,463$37.29107,290
    Job Openings

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    Senior Manager Of Marketing Jobs You Might Like

    And if you're looking for a job, here are the five top employers hiring now:

    1. Amgen Jobs (76)
    2. Microsoft Jobs (138)
    3. Dell Jobs (85)
    4. Intuit Jobs (45)
    5. Motorola Solutions Jobs (40)

    Which Companies Pay Senior Managers Of Marketing The Most?

    If you want to get paid the most as a Senior Manager Of Marketing, being employed by a company such as Chegg or Evernote would be a smart choice, as they are the highest paying companies in this field. Additionally, companies like AbbVie and Palo Alto Networks also report highly competitive salaries for Senior Managers Of Marketing.

    Highest Paying Companies For Senior Managers Of Marketing

    RankCompanyZippia ScoreAverage Senior Manager Of Marketing SalaryAverage Salary
    1$165,858
    2
    2.Evernote
    $151,040
    3$150,393
    4$149,331
    5$148,778
    6$148,771

    And if you're looking for a job, here are the five top employers hiring now:

    1. Amgen Jobs (76)
    2. Microsoft Jobs (138)
    3. Dell Jobs (85)
    4. Intuit Jobs (45)
    5. Motorola Solutions Jobs (40)

    How much should you get paid?

    Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

    Recently Added Senior Manager Of Marketing Salaries

    CompanyJobLocationDate AddedSalary
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauLansing, MI01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauSalt Lake City, UT01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauAnnapolis, MD01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauJefferson City, MO01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauCharleston, WV01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauJackson, MS01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauTrenton, NJ01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauHarrisburg, PA01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauAtlanta, GA01/29/2022$128,000
    Salesforce.com, Inc.Senior Marketing Manager, Federal-TableauNashville, TN01/29/2022$128,000

    Average Senior Manager Of Marketing Salary by Demographic

    Senior Manager Of Marketing Gender Pay Gap

    male-income
    Male Income
    $118,294
    female-income
    Female Income
    $113,638
    GenderIncome
    Male$118,294
    Female$113,638
    Median Senior Manager Of Marketing Income by Race
    Asian Senior Managers Of Marketing have the highest average salary compared to other ethnicities. Black or African American Senior Managers Of Marketing have the lowest average salary at $113,830.
    $125,000
    $100,000
    $75,000
    $50,000
    $25,000
    $0
    White
    Black or African American
    Asian
    Hispanic or Latino

    Senior Manager Of Marketing Income by Race

    EthnicitySalary
    White$116,046
    Black or African American$113,830
    Asian$121,030
    Hispanic or Latino$114,120
    Average Senior Manager Of Marketing Salary by Education Level
    $135,000
    $108,000
    $81,000
    $54,000
    $27,000
    $0
    Master's Degree
    Bachelor's Degree
    Doctorate Degree

    Senior Manager Of Marketing Salary by Education Level

    EducationSalary
    Master's Degree$129,662
    Bachelor's Degree$113,638
    Doctorate Degree$133,084

    Senior Manager Of Marketing Salaries FAQs

    How much do starting marketing managers make?

    Starting marketing managers make $67,000 a year, on average. The range in what an entry-level marketing manager makes can start from as little as $46,000 a year to as much as $94,000 a year. Factors such as location and company impact how much a marketing manager can make just starting out.

    How much does a senior manager of marketing make?

    A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour.

    On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.

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