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The differences between senior managers of marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and an assistant marketing manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Manager Of Marketing | Assistant Marketing Manager | |
| Yearly salary | $118,350 | $94,094 |
| Hourly rate | $56.90 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Senior managers of marketing and assistant marketing managers have different pay scales, as shown below.
| Senior Manager Of Marketing | Assistant Marketing Manager | |
| Average salary | $118,350 | $94,094 |
| Salary range | Between $92,000 And $151,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Roku | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a senior manager of marketing and an assistant marketing manager in terms of educational background:
| Senior Manager Of Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and assistant marketing managers' demographics:
| Senior Manager Of Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |