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The differences between senior managers of marketing and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a brand marketing manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Senior Manager Of Marketing | Brand Marketing Manager | |
| Yearly salary | $118,350 | $91,940 |
| Hourly rate | $56.90 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Senior managers of marketing and brand marketing managers have different pay scales, as shown below.
| Senior Manager Of Marketing | Brand Marketing Manager | |
| Average salary | $118,350 | $91,940 |
| Salary range | Between $92,000 And $151,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Roku | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a senior manager of marketing and a brand marketing manager in terms of educational background:
| Senior Manager Of Marketing | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and brand marketing managers' demographics:
| Senior Manager Of Marketing | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |