Senior manager of marketing vs digital marketing manager

The differences between senior managers of marketing and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a digital marketing manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Senior manager of marketing vs digital marketing manager overview

	Senior Manager Of Marketing	Digital Marketing Manager
Yearly salary	$118,350	$99,563
Hourly rate	$56.90	$47.87
Growth rate	10%	10%
Number of jobs	109,064	126,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Senior manager of marketing vs digital marketing manager salary

Senior managers of marketing and digital marketing managers have different pay scales, as shown below.

	Senior Manager Of Marketing	Digital Marketing Manager
Average salary	$118,350	$99,563
Salary range	Between $92,000 And $151,000	Between $71,000 And $138,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	New Jersey
Best paying company	Roku	Conrad N. Hilton Foundation
Best paying industry	Technology	-

Differences between senior manager of marketing and digital marketing manager education

There are a few differences between a senior manager of marketing and a digital marketing manager in terms of educational background:

	Senior Manager Of Marketing	Digital Marketing Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 77%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Senior manager of marketing vs digital marketing manager demographics

Here are the differences between senior managers of marketing' and digital marketing managers' demographics:

	Senior Manager Of Marketing	Digital Marketing Manager
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager of marketing and digital marketing manager duties and responsibilities

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Digital marketing manager example responsibilities.

Manage social media accounts; more than double Instagram & Facebook followers.
Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
Manage all QA and UAT to ensure all web enhancements meet business requirements.
Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.

Senior manager of marketing vs digital marketing manager skills

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Common digital marketing manager skills

Digital Marketing, 24%
Google Analytics, 5%
Email Marketing, 5%
Marketing Campaigns, 4%
Project Management, 3%
B Testing, 3%

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Senior Manager Of Marketing
Senior Manager Of Marketing vs Digital Marketing Manager

Updated January 8, 2025

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