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The differences between senior managers of marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Manager Of Marketing | Head Of Marketing | |
| Yearly salary | $118,350 | $137,829 |
| Hourly rate | $56.90 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior managers of marketing and heads of marketing have different pay scales, as shown below.
| Senior Manager Of Marketing | Head Of Marketing | |
| Average salary | $118,350 | $137,829 |
| Salary range | Between $92,000 And $151,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a senior manager of marketing and a head of marketing in terms of educational background:
| Senior Manager Of Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and heads of marketing' demographics:
| Senior Manager Of Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |