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The differences between senior managers of marketing and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a manager, field marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Senior Manager Of Marketing | Manager, Field Marketing | |
| Yearly salary | $118,350 | $93,296 |
| Hourly rate | $56.90 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Senior managers of marketing and managers, field marketing have different pay scales, as shown below.
| Senior Manager Of Marketing | Manager, Field Marketing | |
| Average salary | $118,350 | $93,296 |
| Salary range | Between $92,000 And $151,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a senior manager of marketing and a manager, field marketing in terms of educational background:
| Senior Manager Of Marketing | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and managers, field marketing' demographics:
| Senior Manager Of Marketing | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |