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The differences between senior managers of marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a marketing account manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Senior Manager Of Marketing | Marketing Account Manager | |
| Yearly salary | $118,350 | $67,983 |
| Hourly rate | $56.90 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Senior managers of marketing and marketing account managers have different pay scales, as shown below.
| Senior Manager Of Marketing | Marketing Account Manager | |
| Average salary | $118,350 | $67,983 |
| Salary range | Between $92,000 And $151,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Roku | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a senior manager of marketing and a marketing account manager in terms of educational background:
| Senior Manager Of Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and marketing account managers' demographics:
| Senior Manager Of Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |