Senior manager of marketing vs marketing lead

The differences between senior managers of marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a marketing lead. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Senior manager of marketing vs marketing lead overview

	Senior Manager Of Marketing	Marketing Lead
Yearly salary	$118,350	$104,664
Hourly rate	$56.90	$50.32
Growth rate	10%	10%
Number of jobs	109,064	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Senior manager of marketing vs marketing lead salary

Senior managers of marketing and marketing leads have different pay scales, as shown below.

	Senior Manager Of Marketing	Marketing Lead
Average salary	$118,350	$104,664
Salary range	Between $92,000 And $151,000	Between $74,000 And $146,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Roku	Meta
Best paying industry	Technology	Technology

Differences between senior manager of marketing and marketing lead education

There are a few differences between a senior manager of marketing and a marketing lead in terms of educational background:

	Senior Manager Of Marketing	Marketing Lead
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Senior manager of marketing vs marketing lead demographics

Here are the differences between senior managers of marketing' and marketing leads' demographics:

	Senior Manager Of Marketing	Marketing Lead
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager of marketing and marketing lead duties and responsibilities

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Senior manager of marketing vs marketing lead skills

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Senior Manager Of Marketing
Senior Manager Of Marketing vs Marketing Lead

Updated January 8, 2025

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