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The differences between senior managers of marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a marketing manager/project manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Senior Manager Of Marketing | Marketing Manager/Project Manager | |
| Yearly salary | $118,350 | $78,368 |
| Hourly rate | $56.90 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Senior managers of marketing and marketing manager/project managers have different pay scales, as shown below.
| Senior Manager Of Marketing | Marketing Manager/Project Manager | |
| Average salary | $118,350 | $78,368 |
| Salary range | Between $92,000 And $151,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior manager of marketing and a marketing manager/project manager in terms of educational background:
| Senior Manager Of Marketing | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and marketing manager/project managers' demographics:
| Senior Manager Of Marketing | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |