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Senior manager of marketing vs regional marketing manager

The differences between senior managers of marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a regional marketing manager. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Senior manager of marketing vs regional marketing manager overview

Senior Manager Of MarketingRegional Marketing Manager
Yearly salary$118,350$85,217
Hourly rate$56.90$40.97
Growth rate10%10%
Number of jobs109,064115,987
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Senior manager of marketing vs regional marketing manager salary

Senior managers of marketing and regional marketing managers have different pay scales, as shown below.

Senior Manager Of MarketingRegional Marketing Manager
Average salary$118,350$85,217
Salary rangeBetween $92,000 And $151,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyRokuAbbVie
Best paying industryTechnologyConstruction

Differences between senior manager of marketing and regional marketing manager education

There are a few differences between a senior manager of marketing and a regional marketing manager in terms of educational background:

Senior Manager Of MarketingRegional Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior manager of marketing vs regional marketing manager demographics

Here are the differences between senior managers of marketing' and regional marketing managers' demographics:

Senior Manager Of MarketingRegional Marketing Manager
Average age3939
Gender ratioMale, 49.2% Female, 50.8%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior manager of marketing and regional marketing manager duties and responsibilities

Senior manager of marketing example responsibilities.

  • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
  • Recruit by Sr. VP to manage all marketing aspects of a major output product.
  • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
  • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
  • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Senior manager of marketing vs regional marketing manager skills

Common senior manager of marketing skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
  • SR, 3%
  • CRM, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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