Senior manager of marketing vs senior director of marketing

The differences between senior managers of marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior manager of marketing vs senior director of marketing overview

	Senior Manager Of Marketing	Senior Director Of Marketing
Yearly salary	$118,350	$159,916
Hourly rate	$56.90	$76.88
Growth rate	10%	10%
Number of jobs	109,064	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Senior manager of marketing vs senior director of marketing salary

Senior managers of marketing and senior directors of marketing have different pay scales, as shown below.

	Senior Manager Of Marketing	Senior Director Of Marketing
Average salary	$118,350	$159,916
Salary range	Between $92,000 And $151,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Roku	Washington Prime Group
Best paying industry	Technology	Media

Differences between senior manager of marketing and senior director of marketing education

There are a few differences between a senior manager of marketing and a senior director of marketing in terms of educational background:

	Senior Manager Of Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Senior manager of marketing vs senior director of marketing demographics

Here are the differences between senior managers of marketing' and senior directors of marketing' demographics:

	Senior Manager Of Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 49.2% Female, 50.8%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager of marketing and senior director of marketing duties and responsibilities

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Senior manager of marketing vs senior director of marketing skills

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Senior Manager Of Marketing
Senior Manager Of Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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