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The differences between senior managers of marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager of marketing and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a senior manager of marketing include digital marketing, marketing campaigns and integrated marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Manager Of Marketing | Senior Product Marketing Manager | |
| Yearly salary | $118,350 | $128,471 |
| Hourly rate | $56.90 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,064 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior managers of marketing and senior product marketing managers have different pay scales, as shown below.
| Senior Manager Of Marketing | Senior Product Marketing Manager | |
| Average salary | $118,350 | $128,471 |
| Salary range | Between $92,000 And $151,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a senior manager of marketing and a senior product marketing manager in terms of educational background:
| Senior Manager Of Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers of marketing' and senior product marketing managers' demographics:
| Senior Manager Of Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |