Top Senior Manager Of Marketing Skills

Below we've compiled a list of the most important skills for a Senior Manager Of Marketing. We ranked the top skills based on the percentage of Senior Manager Of Marketing resumes they appeared on. For example, 12.4% of Senior Manager Of Marketing resumes contained New Product Development as a skill. Let's find out what skills a Senior Manager Of Marketing actually needs in order to be successful in the workplace.

The six most common skills found on Senior Manager Of Marketing resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Senior Manager Of Marketing jobs:
  • Created new product development and corporate planning and execution process to align strategy with production and improve store execution.
  • Developed strategic initiatives for association development, new product development, website development, and advertising sales.
  • Researched competition, analyzed industry trends, and surveyed customers to formulate recommendations for new product development.
  • Developed the 2001 Marketing Plan incorporating new product development target market expansion into Business-to-Business technology.
  • Implemented new product development process and regular management team reviews.
  • Identified new product development opportunities and established pricing strategies.
  • Developed three-year new product development plans.
  • Established and managed a formal new product development process for one of the largest sub-prime credit card issuers in the U.S.
  • Identified opportunities for new product development, launched region-specific and international products for North America, EMEA and AP.
  • Managed the new product development team which launched two line extensions that added an additional$180M in revenue.
  • Implemented new product development and creation cycles with BU teams based on feedback from global athletes and gym partners.
  • Negotiated with vendors and suppliers on new product development and sourced new items in Asia for US product launch.
  • Led bi-annual key opinion panel meetings focusing on new product development, sales, marketing and educational initiatives.
  • Used consumer segmentation to set sub-brand strategy and identify gaps for new product development across good/better/best price points.
  • Managed research to guide in the development of corporate strategy, marketing and new product development activities.
  • Consulted the new company on trends, social media, marketing, and new product development.
  • Developed fast-to-market new product development and testing procedures that reduced NPD cycle time by 67%.
  • Increased sales of major brands through new product development, packaging, merchandising, and advertising.
  • Manage P&L; drive all new product development; and generate Go-to-Market strategies.
  • Partnered with new product development teams to design packaging and logos and ensure consistent messaging.

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2. Strategic Plan

high Demand
Here's how Strategic Plan is used in Senior Manager Of Marketing jobs:
  • Managed strategic planning for 3 lines of business, including developing internal and external communications and budgets to increase market penetration.
  • Acted as technology strategic planner, marketing communications designer, and manager of web applications development and user interface design.
  • Drive strategic planning and execution of content marketing for commercial energy business; support civil health business marketing efforts.
  • Lead strategic planning, creative development and execution of recruitment marketing for entrepreneurs and small business owners.
  • Improved corporate strategic planning through interpretation of developing global standards into actionable company goals and product requirements.
  • Managed annual marketing budget, participating in company strategic planning process and ensuring sustainable marketing performance.
  • Develop strategic plans and implement programs to drive acquisition across Small Business ecosystem offerings.
  • Delivered support to the CMO orchestrating consumer marketing activities, strategic planning and execution.
  • Designed and implemented a detailed strategic planning process to grow business and build brand-awareness.
  • Collaborated with executive leadership on market positioning, brand messaging and strategic planning.
  • Developed 5-year strategic plan driving innovative product development with new active ingredients.
  • Established Global Lipid Forecasting Model and developed strategic plan for Lipid franchise.
  • Developed strategic plan including consistent pricing changes and new promotional approaches.
  • Handled advertising proposals and advertising sales promotions through strategic plan execution.
  • Formulated marketing strategies, executed strategic plan for growth and profitability.
  • Managed integrated marketing initiatives from strategic planning to implementation.
  • Contributed annually to budget development and strategic planning process.
  • Developed comprehensive go-to-market strategic plans for launching new services.
  • Developed strategic plan for Global Professional Services marketing.
  • Advanced strategic plan for voice/data integration.

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3. Corporate Website

high Demand
Here's how Corporate Website is used in Senior Manager Of Marketing jobs:
  • Produced supporting materials including logo, standards, stationary, collateral, capabilities presentation, exhibition booth and corporate website.
  • Implemented and fostered client and vendor relationships including corporate website management, email service providers and print suppliers.
  • Managed corporate website and intranet, and the production of all digital initiatives including video and multimedia production.
  • Directed a complete overhaul and rebuild of the corporate website with intuitive information architecture for simple customer interaction.
  • Slashed development costs and improved time to market by developing responsive corporate website LifelineSys.com.
  • Redesigned corporate website to attract prospects and convert leads following inbound/content marketing best practices.
  • Develop marketing strategy and manage digital presence including corporate website and social media.
  • Managed business segment of corporate website to ensure accurate, consistent product information.
  • Developed and executed online marketing strategies to redesign corporate website.
  • Created and reviewed statistical claims for external corporate website.
  • Served as Editor-in-chief of corporate website and marketing collateral.
  • Redesigned and relaunched branded corporate website.
  • Ensured that corporate identity and messaging were consistent across online media, such as corporate website, portals and social media.
  • Worked with national design firms and marketing/design staff to develop corporate brand, user interface for product and corporate website.
  • Reorganized corporate website, created a web portal to share information with staff, customers, vendors, and partners.
  • Managed interactive programs including the corporate website, organic and paid search, Internet Yellow Pages, and Social Media.
  • Curated and built content for the Irvine Company Corporate Website, which was overhauled wholesale and launched in 2012.
  • Redesigned corporate website to meet needs of changing business, developing all content and copy for site.
  • Maintained content of corporate website, Buyer/Supplier Portal and Intranet with HTML and content management software.
  • Create all corporate marketing materials including corporate overviews and oversee the design of our corporate website.

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4. Revenue Growth

high Demand
Here's how Revenue Growth is used in Senior Manager Of Marketing jobs:
  • Developed and executed comprehensive direct marketing, lead generation, and communications programs that supported revenue growth exceeding 100% quarterly.
  • Developed and managed innovative marketing programs that led to revenue growth and brand awareness including sales incentives and marketing collateral.
  • Developed strategic integration partnerships, resulting in revenue growth, new customer acquisition and market expansion.
  • Guided revenue growth through innovative marketing initiatives including corporate customer success story videos.
  • Advanced programs contributing incremental revenue growth, more customer choices and tighter Vendor Partnerships
  • Pioneered development of revolutionary new products to drive market expansion and revenue growth.
  • Maintained revenue growth of 4-12% per year in an industry where revenues were dropping, while marketing spend remained flat.
  • Implemented direct marketing programs instrumental in unit and revenue growth of 8% in the midst of a challenging macro-economic environment.
  • Managed B2B targeting for state and local practice to Fortune 500 companies to develop new business relationships and drive revenue growth.
  • Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume.
  • Implemented online acquisition and retention programs to support revenue growth across 22 countries responsible for $200 million in revenue.
  • Direct staff of 4 charged with generating $200 Million in revenue growth and $40 Million in expense reductions.
  • Attained revenue growth in the e-commerce store for two consecutive years with 42% and 55% y-o-y gains.
  • Collaborated with cross-functional team to devise a global H&W strategy to drive revenue growth and diversification.
  • Establish and expand key corporate alliances; drive revenue growth and explore new global opportunities for strategic development.
  • Established 5 new marketing channels resulting in average annual revenue growth of 65% over three years.
  • Work with product line and sales management to grow share, increase margin and sustain revenue growth.
  • Created a Major Accounts Program (MAP) focused on accelerating revenue growth and improving customer satisfaction.
  • Generate 50% increase in qualified A/B sales leads and 25% in targeted revenue growth.
  • Owned strategic development to support Field Sales and Marketing in driving revenue growth for retail partners.

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5. Online

high Demand
Here's how Online is used in Senior Manager Of Marketing jobs:
  • Developed and executed the strategic online marketing plan for domestic and international lead generation in support of university products and programs.
  • Provided a consistent Microsoft Partner Network (MPN) Membership program value proposition online experience by re-defining overall content strategy.
  • Improved lead-nurturing scoring across all online activity 60% by implementing interactive web forms and targeting innovative content messaging.
  • Developed a new online community called Office Living to capture and retain key demographic audience, anticipating additional revenue.
  • Developed an online partner portal providing direct access to branded product and promotional sales training and product collateral.
  • Developed integrated online and event campaigns to help drive company initiatives to customers and prospects.
  • Facilitated business development initiatives, including online partnerships, white-label applications and content syndication.
  • Manage email marketing, brand strategy/messaging and social media for neighborhood online publication.
  • Implemented digital and traditional product marketing campaigns to migrate customers to online services.
  • Directed traditional and online media marketing campaigns, including budget and agency management.
  • Directed advertising agency in the creation of trade publications and online advertising campaigns.
  • Managed acquisition email marketing and online experience for direct life insurance website.
  • Managed online retail pharmacy/over-the-counter store operations, as well as vendor relationship.
  • Created marketing strategy, social marketing and online advertising revenue strategy.
  • Direct and develop all communication strategies and initiatives for online campaigns.
  • Developed communication plan and marketing materials to launch online cardholder service.
  • Managed online marketing campaigns for acquisition products and lead generation.
  • Moved traditional print recruitment efforts to effective online recruitment strategies.
  • Managed relationship with third party online communities and interest groups
  • Negotiated and implemented online affiliate marketing programs.

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6. Email

high Demand
Here's how Email is used in Senior Manager Of Marketing jobs:
  • Launched and created positioning messaging for new functionality on email and web services resulting in increased sales and greater customer satisfaction.
  • Develop and execute customized email campaigns with key senior executives' client relationship programs building awareness and business development.
  • Oversee staff execution of email newsletters, consumer promotions and affiliate-based incentive programs, all within approved budgets.
  • Designed and implemented customer retention campaigns focusing on email marketing, and user reward and recognition platforms.
  • Developed and maintained editorial calendar, incorporating communications, social, training, and email execution events.
  • Piloted integrated triggered next-sell email and direct mail program with 7X conversion rate improvement over regular campaigns.
  • Managed and executed multiple direct and email campaigns consistent with overall messaging and brand position.
  • Developed e-catalog campaign created universal opt-in language and processes for capturing true opt-in email addresses.
  • Developed promotional strategies communicated via direct response television, direct mail and email newsletter campaigns.
  • Developed and implemented marketing promotions for Book Club division, including targeted email campaigns.
  • Instituted email initiative allowing marketing managers no cost frequency and an ROI promotion.
  • Initiated and improved campaigns including digital marketing, email nurturing and telemarketing.
  • Redesigned company s email communication strategy, presentation templates, and website.
  • Developed custom segmentation strategies and personalized communication through direct and email marketing.
  • Developed structure and managed implementation of automated client health questionnaire email series.
  • Managed business operations from merchandising through email marketing to customer services.
  • Managed overall social media and email marketing strategy to drive engagement.
  • Re-designed and coded all email templates to help with deliver-ability.
  • Utilized marketing automation email deployment to garner sales leads.
  • Monitored email delivery reputation with Return Path vendor.

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7. ROI

high Demand
Here's how ROI is used in Senior Manager Of Marketing jobs:
  • Managed entire go-to-market strategy including circulation planning, customer segmentation, retention, prospecting, merge/purge management, and ROI analysis.
  • Managed media buying and marketing budget such as monitoring ROI on marketing initiatives, budget update and marketing merchandising management.
  • Track and analyze all campaigns and channels to provide performance analysis and identify opportunities for improvements and ROI optimization.
  • Developed and maintained metrics to ensure processes and implementations were successfully measured and aligned to global ROI.
  • Developed new advertising effectiveness models and ROI effectiveness tools that resulted in millions of dollars of enterprise savings
  • Monitor and track all canvassing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend.
  • Develop metrics to track and report campaign effectiveness/ROI and make recommendations for modifications or improvements.
  • Developed and integrated a metrics-based learning loop for marketing programs to drive improved ROI-based decisions.
  • Monitored, reviewed and reported on marketing initiatives to identify ROI and effectiveness of programs.
  • Developed closed-loop reporting for senior management visibility into marketing program performance metrics and ROI.
  • Initiated benchmark criteria and analyzed data to optimize profitability, effectiveness, and ROI.
  • Negotiated contracts and managed relationships with vendors and prepared ROI evaluations of events.
  • Determined effectiveness of above programs thorough reporting, statistic analysis and ROI calculators.
  • Reduced advertising costs by minimizing advertisements in publications that offered little ROI.
  • Work with brand managers on various projects/initiatives tracking promotional dollars/provide ROI analysis.
  • Defined application strategy, and contributed to establishing marketing ROI framework.
  • Launched EatBetterAmerica.com, acquiring one million members and surpassing ROI objectives.
  • Developed and participated in customer pilot projects to demonstrate ROI.
  • Analyzed franchise promotional marketing materials for ROI and profitability.
  • Re-structured the segmentation strategy to focus on engaged customers and buyers - this lead to a 48% increase in ROI.

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8. Google Analytics

high Demand
Here's how Google Analytics is used in Senior Manager Of Marketing jobs:
  • Managed the company's digital marketing strategy utilizing Google Analytics.
  • Use of Google Analytics to track website data to see hot spots and implement strategies to drive customers to make purchases.
  • Report and utilize StructuredWeb marketing automation software, Google Analytics and Tableau to measure the performance of the campaigns.
  • Trained the editorial team on how to analyze and use Google Analytics data for traffic growth.
  • Analyzed Google Analytics reports and made needed web adjustments to ensure website performance and increase traffic.
  • Created banner and web presence managing online vendors and Google ads and Google analytics.
  • Owned and developed Google Analytics reporting.
  • Utilize web reporting and analytics tools, including Google Analytics and SQL, to capture and report results and relevant insights.
  • Tracked, analyzed and reported on general traffic trends as well as campaign results via Eloqua and Google Analytics.
  • Implemented guidelines for Omniture and Google Analytics tags, optimizing product sales and customer segmentation.
  • Created dashboards in Coremetrics and Google Analytics to track performance.
  • Helped implementation of Google Analytics and Omniture.
  • Leveraged both internal and external resources (Google Analytics, Evergage, Optimizely) to measure efficacy and modified approach accordingly.
  • Implemented Urchin Analytics as our server log analytic solution prior to its purchase and rebranding as Google Analytics.
  • Leveraged social media tools including Hootsuite, Google Analytics, and Social Quant to build, manage, and track communities.
  • Managed data using Google Analytics, Getclicky, Strongmail and internal analytics tools.

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9. Market Research

high Demand
Here's how Market Research is used in Senior Manager Of Marketing jobs:
  • Managed all aspects of product development/packaging design, television advertising, merchandising, market research, sales analysis and production planning.
  • Led market research initiatives to identify customer revenue potential and drivers of technology repurchasing behavior that led to market share expansion.
  • Directed $1.5M product category market research activities from innovation through commercialization, analyzing, interpreting and providing actionable recommendations.
  • Managed market research driving product requirements, size of opportunity estimates, positioning, and usability to refine product concepts.
  • Performed ongoing customer/market research as requested by individual sales executives to identify the market needs of their specific client.
  • Developed and launched communications strategy leveraging primary market research, customer insights/testimonials, and business results to inform positioning.
  • Represented marketing department in multiple due-diligence projects to evaluate strategic opportunities Responsible for primary and secondary market research.
  • Led market research study to developed consumer segmentation model used to plan market expansion and new product opportunities.
  • Recommended high performing new products based on primary market research, competitive intelligence, and cross-functional partnerships.
  • Conducted usability testing and focus group market research to determine product enhancements and new product development.
  • Conducted market research with key opinion leaders at annual medical conference to refine product positioning.
  • Performed ongoing customer and market research, and provided analysis to identify unmet market opportunities.
  • Conducted periodic market research on current and future customers and recommended profitability measures to management.
  • Managed integrated marketing programs including advertising, digital, market research, and public relations.
  • Reviewed market research and analyzed test results to establish a FamilyFun book continuity program.
  • Utilized market research to develop brand identity for the division that complemented consumer positioning.
  • Leveraged qualitative and quantitative market research and competitive intelligence to develop new product offerings.
  • Define Tableau Community 1.1 release via customer interviews, market research and internal prioritization.
  • Championed ongoing market research efforts including landscape analysis, trends, and competitive information.
  • Conduct market research that includes customer insight initiatives and product development based on results.

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10. SEO

high Demand
Here's how SEO is used in Senior Manager Of Marketing jobs:
  • Directed the Search Engine Marketing Management strategy to include SEO, PayPerClick, banner advertising, consumer & customer facing websites.
  • Managed SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Supervised keyword research, created requirements and worked with IT to implement changes to improve SEO across all sites.
  • Drafted templates for SEO Cleanup including: meta-data copy insights, URL structure, SCHEMA mapping & more.
  • Develop ongoing content strategy and materials across the blog to establish SEO and thought leadership for the company.
  • Designed and implemented all web-based marketing plans - website development, content management, SEM & SEO strategies.
  • Created and managed marketing plans for all digital channels, including SEM, SEO, and digital campaigns.
  • Key verticals include restaurants, hotels, retail brands, financial institutions, interactive agencies and SEO firms.
  • Team responsibilities included web development, content management, SEM and SEO direction, and social media activities.
  • Lead, Coordinate and implement marketing plan with Creative, SEO, Social, and Sales team.
  • Managed off site SEO agency resulting in significant increase of +300% for key word search status.
  • Developed and executed SEO strategies for wide range of clients, including top brands like Public Storage.
  • Instituted renewed emphasis on mobile optimization, SEO enhancement, and SEM integration for the digital strategy.
  • Implemented pay-per-click advertising, SEO and social media marketing for multiple brands, handling all accounts personally.
  • Directed cross team alignment of content creation, social media and public relations activities with SEO strategy.
  • Optimized website for SEO, which increased site ranking to first page on search results for keywords.
  • Identified key divisional, seasonal, and promotional priorities for SEO, SEM, and Affiliate channels.
  • Spearheaded SEO project, working closely with vendor to drive organic search traffic (in progress).
  • Launched SEM/SEO increasing web traffic (>100%) and generating leads for sales/telemarketing effort.
  • Lead a team of marketing managers to execute paid search, SEO, and display strategies.

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11. Business Units

high Demand
Here's how Business Units is used in Senior Manager Of Marketing jobs:
  • Convey enterprise-wide corporate marketing and communications strategies and initiatives to individual business units within Fannie Mae and coordinate their support.
  • Collaborate with business units and across organizations to ensure understanding of corporate marketing's business objectives and goals.
  • Understand the paid search ecosystem and work alongside American Express business units to implement balanced acquisition-driven programs.
  • Structured co-branded partnership acquisition campaigns, incorporating multiple business units, leveraging partnership branding and distribution.
  • Developed business relationships with customers, agency and business units to drive profitable sales volumes.
  • Developed system-level strategies, value propositions and marketing solutions across product lines and business units.
  • Prepared messaging and editorial content for outbound material across research and clinical business units.
  • Lead demand planning organization through corporate restructure from regional to globally structured business units.
  • Negotiate and secure digital advertising and content syndication programs across four business units globally.
  • Collaborated with business units and partner agencies to establish brand identity and positioning.
  • Supported business units with positioning strategies, competitive messaging audits and external campaigns.
  • Lead cross-functional business units to develop comprehensive communications to address diverse audiences.
  • Collaborated cross-functionally with multiple business units and divisions for sustainable execution.
  • Created a detailed go-to-market strategy with all business units.
  • Managed HP Touch Governance Policy-ensured all AMS Business units were in compliance to HP policy to protect HP & HP customers.
  • Collaborate with other business units, Corporate Marketing and Human Resources to communicate MCCA plans and programs both internally and externally.
  • Provide the business units with strategic marketing plans and best practices for new surveys and product launches to maintain client engagement.
  • Worked directly with stakeholders from multiple corporate business units and corporate marketing to plan and implement web based applications and sites.
  • Launched brand locally, managing all channels of advertising, marketing communications, and channel marketing for multiple business units.
  • Created a collaborative and innovative environment across all business units and film studios to ensure street dates were met.

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12. CRM

high Demand
Here's how CRM is used in Senior Manager Of Marketing jobs:
  • Managed CRM/direct marketing tactics such as targeted positioning, relationship marketing, and testing innovative offers and creative to different segments.
  • Analyzed and enhanced customer experience and CRM, including segmentation, targeting, acquisition management, retention, and profitability.
  • Integrated CRM system with accounting/financial system to ensure data integrity and insight across the organization.
  • Ensured CRM accuracy, improve productivity, and facilitate collaboration with database quality program.
  • Leveraged internal CRM and reporting tools to regularly monitor campaign performance and metrics.
  • Delivered CRM system, enabling robust customer intelligence, improved sales forecasting.
  • Managed corporate CRM database, collaborating with IT to expand web-based functionality.
  • Presented weekly university program performance and analysis via CRM.
  • Recruited numerous partners including VoIP-CRM and alerting systems.
  • Managed firm-wide implementation of LexisNexis InterAction CRM system.
  • Created data-driven customer acquisition and CRM programs.
  • Evaluated CRM/event opportunities for national sales division.
  • Led a six-month software migration project to switch to a new CRM service provider, after conducting an extensive RFP process.
  • Co-developed and implemented CRM initiative that reduced monthly customer turnover by 2.1% (retention of 5,000 customers per month).
  • Develop CRM, marketing and segmentation strategies for the Lane Bryant brand, customer, credit card and loyalty rewards program.
  • Designed and implemented interactive web- based CRM and sales lead systems to streamline data management, marketing efforts and sales support.
  • Led team of marketers to execute new and sequential CRM campaigns, driving incremental sales, trips, and shopper basket.
  • Managed health $50M CRM program via mail and telesales; promoted to SMM II, with major program responsibility.
  • Facilitated over 800 2-hr CRM training sessions for senior executives, business development professionals, project managers, and accountants.
  • Conceived award-winning Customer Relationship Management (CRM) e-mail strategy to leverage cross and up selling of digital camera line.

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13. Business Development

high Demand
Here's how Business Development is used in Senior Manager Of Marketing jobs:
  • Analyzed potential opportunities through market research to support marketing and business development activities including competitor monitoring and liaison with industry contacts.
  • Produced business development materials, including proposals and presentations for potential clients, in addition to preparing background briefs for attorneys.
  • Provided business development and cross-marketing initiatives that included market/industry research, evaluation of opportunities and development of strategies for market/industry penetration.
  • Assigned to formulate messaging and processes for global branding initiatives that included internal/external communication, business development, and sales.
  • Identified target markets and develop strategic marketing plan and initiatives in conjunction with business development managers and client service professionals.
  • Developed service line marketing strategy, administrate brand and analyze market trends to support business development for Penn Medicine.
  • Managed the identification and implementation of strategic and tactical business development opportunities and campaigns specific to the segment.
  • Created and managed successful practice wide business development training program within budget for professional staff with demonstrable metrics.
  • Key driver of integrated marketing programs, business development and strategic alliances designed to boost customer profitability.
  • Promoted off-site thought leader event with topic-specific presentations and 50 client guests to reinforce Business Development objectives.
  • Participated in developing marketing proposals, pitch material for business development, and Statements of Work.
  • Collaborated with Sales and Business Development to identify opportunities for expanding revenue streams in owned media.
  • Team lead on new business development designed to enhance retailer partnerships while maximizing revenue opportunities.
  • Analyzed business developments and monitored market trends affecting the economy, financial markets and competitors.
  • Led e-Commerce Marketing & Business Development efforts in the delivery of Total Print Management solutions.
  • Analyzed market intelligence, trends & customer data recommending targeted segments for new business development.
  • Managed geographically diverse team of up to 10 product and regional business development managers.
  • Manage day-to-day activities including operations, accounting, marketing, and new business development.
  • Worked closely with senior management to develop marketing and business development strategies and plans.
  • Supervised business development support staff and mentored young technical leads on proposal development process.

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14. Customer Service

high Demand
Here's how Customer Service is used in Senior Manager Of Marketing jobs:
  • Supported brand goals in collaboration with cross-functional teams in domestic sales, international operations, customer service, and executive management.
  • Developed an Intranet-based information system for the Sales force which significantly reduced redundant questions to Technical and Customer Service.
  • Performed executive level collaboration with sales, operations, customer service, and finance to improve overall company performance.
  • Recruited/hired/trained new staff on business practices, exceptional quality customer service, industry and gemstones trends and vocabulary.
  • Provide direction on accomplishing inquiry and application goals and providing exemplary customer service to the entire school system.
  • Manage relationships and provide strategic direction relative to business needs, production requirements, and customer service.
  • Directed all customer service activities to coordinate with outside vendors to facilitate customer and repair service activities.
  • Identified process for automating marketing collateral content delivery and created PDF library for telemarketing/customer service team.
  • Developed weekly component level forecast to minimize inventory carrying costs and improve customer service levels.
  • Developed and maintained relationships with the agency force while providing excellent customer service.
  • Delivered excellent customer service and support with team communication through multiple channels.
  • Contributed to strategy of customer service representatives training for various marketing programs.
  • Managed marketing and customer service programs to increase retention and recapture.
  • Maximized operational efficiency by coaching team on various customer service initiatives.
  • Managed all cross-functional customer service initiatives for segment marketing team.
  • Performed new item setup and customer service for national distributors.
  • Directed two customer service professionals to handle incoming customer feedback.
  • Established customer service protocol, email execution defaults and methodology.
  • Directed customer service to more effectively provide knowledgeable customer assistance.
  • Create operational processes and launch outsourced customer service function.

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15. Trade Shows

average Demand
Here's how Trade Shows is used in Senior Manager Of Marketing jobs:
  • Coordinated all shipments and designed/produced all collateral materials for industry trade shows.
  • Managed participation of Irish manufacturers in nationwide trade shows and events.
  • Developed presentations used for award submissions at industry trade shows.
  • Participated in trade shows and promotional activities.
  • Led team responsible for delivering 20K+ net new responses per quarter from via digital marketing, trade shows and client events.
  • Manage alignment with strategy and product management in all messaging, marketing materials, events, trade shows, and conventions.
  • Led team in market analysis and worked with engineering and others to unveil products in publications and at trade shows.
  • Managed the sales support division - promotions, collateral development, premium purchasing, and 300 + annual trade shows.
  • Managed a trade-show presence, promotion, lead capture, and budget activities for 24 trade shows and events annually.
  • Directed and coordinated all events geared toward client education and prospective client acquisition including conferences, trade shows and seminars.
  • Managed marketing communications in support of national sales team including branding, trade shows, display and point-of-sale collateral.
  • Planned logistics, budgets, curriculum, post-event documentation/surveys for trade shows, conventions, road show, etc.
  • Worked closely with sales force to develop and implement comprehensive marketing tools for use at trade shows and presentations.
  • Developed and monitor marketing budget and expected expenses including, trade shows, advertising, and promotional cost.
  • Campaign included email, video, events, trade shows, redesigned sales collateral and a new website.
  • Represented network at regional and national trade shows as well as events including national MSO management conferences.
  • Web Design - Championed the development and launch of multiple websites for U.S. and Mexico trade shows.
  • Determined corporate vision for all trade shows; creating brand awareness with focus on new product launches.
  • Directed promotions, trade shows, sales meetings, PR events, collateral creation and marketing communications.
  • Lead marketing, communications, promotions, trade shows and distribution strategy for Photo ID Services business.

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16. Facebook

average Demand
Here's how Facebook is used in Senior Manager Of Marketing jobs:
  • Collaborated with communications agency to develop social strategy and launched social channels (Twitter and Facebook).
  • Promoted events via social media and developed promotional content for Facebook and Twitter.
  • Developed Facebook and Twitter Ad campaign strategy that tripled the number of visits arriving at the USAF blog from Social Media.
  • Contributed to blog and ensured that social communities, including Twitter, Facebook and LinkedIn, were monitored and updated regularly.
  • Generated 300 million installs and over $100 million in revenue across dozens of product titles launched on Facebook and mobile.
  • Defined social ad strategy across Facebook, LinkedIn and Twitter by selecting effective content and utilizing A/B testing to increase optimization.
  • Innovated a new distribution marketing website for exhibitors and corporate partners, maximizing social media, including Facebook and Twitter page.
  • Generated over 210 million impressions and 3,000 fans by pioneering and moderating corporate social media properties on Facebook and YouTube.
  • Exceeded all goals for registered users, Twitter followers, and Facebook fans; Garnered ~5MM+ PR impressions post launch.
  • Campaign garnered 123 million impressions; 126,000 Facebook likes - up from 100 and generated $565,000 in PR value.
  • Managed the entire global Public Relations and Social Medial activities within the organization (Facebook, LinkedIn, etc.)
  • Pioneered Social Media strategy focused on Facebook and Twitter driving follower growth to over 1,800 within the first 3 months.
  • Created and manages company social media accounts, including LinkedIn, Facebook, Twitter, Google+, and Yelp.
  • Created innovative customer engagement model, focusing on content and social integration (LinkedIn, Facebook, Twitter).
  • Increased Microsoft Press Facebook page likes by 45% with daily posts promoting Microsoft Learning and Microsoft MVP community.
  • Managed company's social media exposure and daily communications and increased the number of Facebook followers by 81%.
  • Created, scheduled and managed MyPoints Facebook social media content, resulting in 30% increase in followers.
  • Manage all advertising/media, content syndication, and social media campaigns (Facebook, LinkedIn, Twitter).
  • Leveraged social media (primarily Facebook and Twitter) and traditional media coverage to boost awareness and support.
  • Leveraged social technologies to amplify recruitment and corporate messaging via Facebook, Twitter, LinkedIn and YouTube videos.

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17. Web Content

average Demand
Here's how Web Content is used in Senior Manager Of Marketing jobs:
  • Developed solution messaging, collateral, and web content for Juniper s end-to-end network infrastructure and security solutions.
  • Manage and develop web content/e-marketing and social marketing strategies.
  • Developed and managed direct mail, e-blasts, print, radio, web content, PR and social media efforts.
  • Handled all strategic planning, marketing, market research, advertising, web content, forecasting and new product development.
  • Managed numerous projects, coordinated product promotional efforts, creative design, web content, production, and distribution.
  • Created signal path promotion program that provided complete analog IC signal path solutions, web content and channel training.
  • Included messaging, global customer and internal communications, awareness campaigns, web content, and project plans.
  • Conducted market research and developed web content into new categories and increased overall web revenue by 150%.
  • Managed monthly direct mail, email, web content and window displays for American Express Vacations.
  • Created content across multiple marketing platforms, including blogs, press releases, web content.
  • Created the information architecture for more than 700 pages of web content.
  • Led advertising, developing web content and sales support collateral.
  • Managed all external web content vendors and creative agencies.
  • Directed SEO and web content strategy.
  • Web content creation and management.
  • Steer development of multi-language SEM-based web content and other digital communications.
  • Developed university web content to improve SEO discoverability to drive OpenCL and HC traffic to AMD's developer site.
  • Applied consumer research and web analytical insights to optimize web content, user experience, and conversions.
  • Managed and continually optimized web content for more than 700,000 users on the Intuit App Center.
  • Design, test & develop web content strategies, digital campaigns & web marketing roadmap.

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18. Direct Reports

average Demand
Here's how Direct Reports is used in Senior Manager Of Marketing jobs:
  • Provided consistent support and regular feedback, increasing efficiency of marketing team and motivating direct reports.
  • Coached and developed direct reports to deliver high performance and facilitated career advancement.
  • Managed 3 direct reports who provided tactical and operational support for participating properties.
  • Managed major agency consolidation and transition project with over 15 direct reports.
  • Managed direct reports responsible for development of strategic product marketing.
  • Managed direct reports including analysts/senior analysts to exceed performance expectations.
  • Managed an award-winning team of 20 people including direct reports and agency staff, which produced over 45 campaigns per year.
  • Manage POS Production Team of 3 direct reports supporting all Quarterly, Monthly and AdHoc routes to market via online catalogs.
  • Managed $500k budget and team of five direct reports and a total team of 25 Business Analysts and IT professionals.
  • Mentored and supported direct reports by engaging them in activities to expand their skill sets and visibility within the company.
  • Led four direct reports with responsibility for SEC (Form 10-K and Form 10-Q), external and internal reporting.
  • Direct reports included two product managers, one associate market manager, two nurse consultants and literature room personnel.
  • Worked with a team of 6 marketers including three direct reports, and a revenue target of $22MM.
  • Managed team of direct reports in various geographic locations to execute of devised strategies to grow local market reach.
  • Motivated, mentored a new team of five direct reports, $1.5 million annual marketing and promotional budget.
  • Managed, guided, and empowered direct reports to timely deliver on company's goal and assigned projects.
  • Led a team of four direct reports, who were responsible collectively for all aspects of brand management.
  • Direct Reports: (2) Senior Product Manager, Associate Product Manager and (2) Designers.
  • Managed and developed three direct reports; collaborated on the creation and execution of marketing rotation pilot program.
  • Recruited to manage a team composed of twelve global direct reports while effectively managing a $1.2M budget.

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19. Internal Communications

average Demand
Here's how Internal Communications is used in Senior Manager Of Marketing jobs:
  • Developed and managed integrated marketing campaigns for multiple brands which included on and offline advertising, PR strategy and internal communications.
  • Led Cisco-Apple alliance marketing for Service Provider segment with external social media and internal communications to open new sales opportunities.
  • Champion internal communications on product launches, acquisitions and business unit changes in addition to crisis communication.
  • Lead development of customer and internal communications regarding product launch, promotions, and technical bulletins.
  • Direct external/internal communications and media relations initiatives for privately held technology services and solutions firm.
  • Developed and implemented internal communications strategies in support of marketing campaigns and other firm-wide initiatives.
  • Created an internal communications and training program for management and customer service teams.
  • Developed the strategy for retirement campaigns including targeting, channels and internal communications.
  • Directed the internal communications team on customer and prospect positioning strategies.
  • Maintain internal communications programs to stimulate internal brand champions.
  • Led and executed internal communications strategies and plans.
  • Oversee and develop external and internal communications.
  • Create and deliver corporate marketing communications, including newsletters, internal communications, press releases, and sales materials.
  • Directed the creative and writing efforts for all internal communications including the production of videos and satellite broadcasts.
  • Integrated into RFP, strategic planning and internal communications processes.
  • Delivered key internal communications for over 2,100 employees.
  • Supported marketing communications activities such as customer references, PR, and internal communications.
  • Received company honors for best online and offline brand integration and internal communications excellence.
  • Managed ongoing internal communications across Asia Pacific, including intranetupdates and leadership communications.
  • Reinvented the Sony Electronics News & Information web site as a content-rich resource for consumers, media and internal communications staff.

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20. Annual Budget

average Demand
Here's how Annual Budget is used in Senior Manager Of Marketing jobs:
  • Developed annual budget, forecasting, results reporting and analysis for each association.
  • Delivered all marketing programs and initiatives under annual budgets for seven consecutive years.
  • Negotiated and managed annual budget and relationships with external agencies and vendors.
  • Prepared annual budgets for email marketing technology.
  • Provide direction on annual budget setting process
  • Maximized $1.8 million annual budget for pay-per-click (PPC) vendor partners, including forecasting, and ROI metric analysis.
  • BUDGET MANAGEMENT ($500K): Created and managed Marketing annual budget, and provided quarterly presentations to the CFO.
  • Collaborated with field and product marketing, national sales, and traffic management on annual budget reviews and daily ROI maximization.
  • Managed in-house marketing staff, as well as outside agencies and contractors, along with a $4 million annual budget.
  • Developed a strategy and executed tactics for General Awareness TV, Print, and Digital campaign with $100MM annual budget.
  • Implemented a retail messaging management process, generating a $15 million cost savings (19% of annual budget).
  • Managed a $15 million annual budget and created/executed marketing plans and programs, while overseeing brand development and positioning.
  • Managed a $1.9MM annual budget and effectively achieved very aggressive marketing goal and objectives while staying within budget parameters.
  • Define the strategic direction and execution for digital and non-digital advertising campaigns, with an annual budget over $15M.
  • Lead annual budget process aligning operating expense targets with US Retail & Online's growth initiatives and marketing strategies.
  • Managed an annual budget in excess of 6MM with an average ROI of 140% across brands and customers.
  • Created and maintained annual budget and tracked actual expenses vs. budget for all trade show and conference projects.
  • Developed and implemented digital marketing plan and annual budget, and managed direct and indirect reports and consultants.
  • Prepared monthly sales reports to top management, quarterly budget and strategy meetings and annual budget proposals.
  • Managed annual budget of over $1.5M as well as multiple strategic vendors to achieve program goals.

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21. Demand Generation

average Demand
Here's how Demand Generation is used in Senior Manager Of Marketing jobs:
  • Deliver product campaigns to segments to increase product awareness, Channel Effectiveness and Demand Generations teams to execute successful marketing programs.
  • Led quarterly WW marketing/sales planning meetings to build integrated plans, develop sales/marketing materials and devise global/targeted demand generation programs.
  • Led innovative demand generation strategy development and program execution utilizing multiple tactics to maximize new branding and drive increased revenue.
  • Executed aggressive, effective demand generation advertising and promotion strategy to ensure profitable sell-through of product to SMB customers.
  • Designed, tested and executed all demand generation campaigns within Sales Genius and SilverPop marketing automation systems.
  • Developed management reporting and trend analysis for decision making to focus and strengthen the demand generation program.
  • Directed high profile corporate initiatives including brand awareness, thought leadership, corporate communications and demand generation.
  • Closed execution gaps between sales and marketing teams across demand generation and sales opportunity progression tactics.
  • Created innovative programs and provided campaign leadership to drive more effective demand generation with worldwide partners.
  • Manage a team of seven marketing communications professionals including production team, content and demand generation specialists
  • Negotiated critical elements of joint demand generation campaign for storage hardware and solutions campaigns.
  • Administered downstream marketing, including market communications, product training and demand generation actions.
  • Improved sales efficiency through effective demand generation and vertical marketing strategies.
  • Developed demand generation messaging for products by segment and channel.
  • Led a demand generation team introducing advanced digital marketing techniques.
  • Lead all demand generation and marketing communication programs and initiatives
  • Established effective demand generation tactics to support revenue targets.
  • Planned and executed on North America demand generation programs.
  • Managed product marketing programs and demand generation activities.
  • Developed assets to assist in demand generation activities.

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22. Project Management

average Demand
Here's how Project Management is used in Senior Manager Of Marketing jobs:
  • Promoted to lead program reorganization initiative based on planning, project management, process, communications, marketing and collaboration skills.
  • Project Management - Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
  • Delivered effective project management of vended activities including corporate video, executive interviews, and product demos.
  • Implemented new Project Management System and created processes and procedures for a high traffic-marketing department.
  • Managed and mentored analysts and project management staff and directed high level technology research projects.
  • Developed effective communication strategy across projects and constituency using best practice project management methodologies.
  • Oversee marketing coordinator and intern, including career development and daily project management.
  • Headed marketing and project management development and execution for the Membership Marketing department.
  • Lead Project Management for internal marketing projects.
  • Performed project management for all marketing campaigns.
  • Project management skills utilizing Agile Marketing.
  • Led project management for both Marketing Planning, and Customer Targeting Systems, with a combined $9M annual investment budget.
  • Promoted to lead the project management team for Western U.S. regional MarCom center, supervising as many as 11 direct reports.
  • Started my career with Fidelity Investments as a Consultant, where after demonstrating design and project management skills, was hired.
  • Manage and mentor team of 2 associates responsible for forecasting, budgeting, analysis, project management, and reporting.
  • Headed project management for system expansion, industry specific ad placements, all external printing and promotional street team scheduling.
  • Led program and project management of product releases along with all aspects of product marketing and management involvement.
  • Managed relationship with AOL Travel analyst(s); including mentoring, training, project management.
  • Generated 8% growth via development and project management oversight of marketing campaigns and go-to-market plans.
  • Create and implement Project Management tools, web sites, and marketing strategies for non-profits.

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23. Value Proposition

average Demand
Here's how Value Proposition is used in Senior Manager Of Marketing jobs:
  • Developed and delivered all sales and channel training materials including industry trends, forecasts, product value proposition and competitive positioning.
  • Identified and championed key solutions for customers through joint alliance collateral and go-to-market bundles emphasizing unique value proposition of products.
  • Collaborated with C-level executives and functional leaders to translate technical and operational capabilities into a compelling value proposition for prospects.
  • Established fundamental technology requirements, value proposition, pricing, packaging, beta engagement plan, initiating in-house development.
  • Created developer value proposition and technical training content for training road show; presented material to developer community.
  • Accomplished company Corporate Brand guidelines and facilitated new logo evolution, value proposition and global brand message roll-out.
  • Developed value proposition, go-to-market strategy, commercialization plan, and end-of-life programs for Wireless Services portfolio.
  • Directed marketing team that promoted the Cisco partner value proposition for Collaboration portfolio and cross-architecture solutions.
  • Clarified firm's value proposition and competitive advantages and have incorporated into firm marketing materials.
  • Implemented strategy/value proposition to enhance passenger travel experience from ticket purchase through baggage claim.
  • Improved product satisfaction through execution of value proposition campaigns and integrated feature education campaigns.
  • Developed new Juvenile life product including value proposition, acquisition strategy and operational support
  • Key spokesperson and evangelist of product vision, value proposition and technical architecture.
  • Worked cross business unit to solidify Cisco's end-to-end enterprise value proposition.
  • Developed unique, compelling value propositions and effective sales support materials.
  • Developed clear-value propositions for content portfolio at program and institutional levels.
  • Facilitated customer research and intelligent feedback to increase value proposition.
  • Ensured marketing efforts are aligned with segmented business partners needs, support proper messaging strategy and value propositions for top-line growth.
  • Drive strategic direction of marketing for MITX including development of unique value proposition, brand identity, and MITX success stories.
  • Managed 2009-2010 B2B commercial marketing campaign, ensured consistent execution of the value proposition across digital, print and broadcast executions.

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24. Press Releases

average Demand
Here's how Press Releases is used in Senior Manager Of Marketing jobs:
  • Developed press releases, marketing collateral, and other materials to increase awareness of offered products and services among targeted customers.
  • Created and disseminated internal/external marketing information digitally using e-mail blasts, web portals, newsletters, and press releases.
  • Managed marketing & communication campaigns, website/SEO/SEM, public relations, national agency relationship, Managed Press Releases/Public Relations.
  • Created external communication materials, including press releases, social media materials and advertisements, for global technology company.
  • Drafted press releases about the Academy for audiology related conventions and community events.
  • Created marketing communications documents between departments through announcements, newsletters and press releases.
  • Developed communications between departments through announcements, newsletters and press releases.
  • Produced multiple press releases and videos to expand customer awareness
  • Drafted vendor/manufacturer communications and corporate press releases.
  • Create content and write national press releases to support ten business centers across the organization to ensure maintenance of brand standards.
  • Developed marketing literature from concept to layout, content and design for brochures as well as press releases to be published.
  • Managed the creation of all content for release, white papers, blog posts, press releases, etc.
  • Increased media coverage of Economist Conferences by 20% through press releases and working with leading PR agencies.
  • Oversee and assist in creation of editorial content for campaigns and press releases utilizing various social media platforms.
  • Produced press releases and pitched C-Suite on promotions; hosted press at company and charity events.
  • Prepared press releases, media alerts, key points and articles for Grafton events and promotions.
  • Launched regional public relations program, including media relations, press releases, and speaking engagements.
  • Composed event announcements and award press releases, including their distribution through the appropriate media channels.
  • Develop all branded and written content for company websites, newsletter, and press releases.
  • Designed and wrote media kits, press releases, sales collateral, and case studies.

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25. Twitter

average Demand
Here's how Twitter is used in Senior Manager Of Marketing jobs:
  • Set up social media profiles for various attorneys at the firm using Twitter, LinkedIn and helped develop practice-group related blogs.
  • Managed and developed twitter strategy for over 450 RF marketers at our annual conference.
  • Spearheaded the launch of the first J.P. Morgan Twitter handle and LinkedIn discussion group.
  • Recommended the B2B social media company approach and strategy for YouTube and Twitter.
  • Tripled Twitter followers and engagement rate in six months through targeted media efforts.
  • Co-developed live Twitter feed digitally displayed on exterior of San Francisco City Hall.
  • Gained 400% growth of targeted Twitter media followers for product-specific handle.
  • Realized 800+ content-specific view average via Twitter and LinkedIn campaigns.
  • Launched first company Twitter and LinkedIn Page.
  • Secured keyindustry sponsors including: Twitter, TechCrunch, Twilio, PubNub, GitHub, Box and others.

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26. SEM

average Demand
Here's how SEM is used in Senior Manager Of Marketing jobs:
  • Programmed and promoted media relations- and customer service-focused seminars and conferences for airport communications professionals practicing across the U.S. and Canada.
  • Facilitated drafted and edited marketing communications materials such as advertisements, collateral, social media, web essays and event materials.
  • Write and distribute targeted, corporate communication including: traditional and digital marketing content, advertisement copy and news releases.
  • Developed comprehensive agency website in two phases incorporating innovative information disseminating tools such as MyRTC and route detour/delay response system.
  • Secured funding for and developed lead-generation campaigns including Web seminars, website landing pads, telemarketing and joint Oracle/Sun collateral.
  • Developed and implemented Medicare Part D educational program and disseminated to associates, physicians, practice managers and patients.
  • Managed multiple, progressively more challenging product marketing and development projects for the global leader in semiconductor manufacturing.
  • Included promotion of survey to customers, incentive packages for internal stakeholders, interpretation and dissemination of results/reports.
  • Created series targeting C-level executives with thought-leadership seminars which delivered multiple, billion-dollar companies into the pipeline.
  • Managed premium process software product development and marketing program management for 5 semiconductor assembly system product lines.
  • Directed in-house and external agency partners in day-to-day aspects of SEM and display advertising campaign management.
  • Created marketing assets to support program requirements and maximize impact of Microsoft brands in partner advertisements.
  • Conduct quarterly seminars with restaurant managers regarding community relations, guerrilla marketing and social media.
  • Negotiated partnerships for contextual advertisements with activation components to drive sales and monitor success metrics.
  • Participated in educational seminars; provided product positioning, product differentiation, and Web-based seminars.
  • Managed marketing mix vehicles including advertisement, collateral development, event and marketing programs.
  • Delivered engaging and interesting technology presentations to large audiences at seminars and vendor fairs.
  • Developed and managed an integrated marketing campaign including print and internet advertisements and coupons.
  • Collaborate with various stakeholders and assemble plans to align activities and drive marketing effectiveness.
  • Incorporated virtual seminars into marketing efforts, targeting Sales and Marketing vertical segments.

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27. Salesforce

average Demand
Here's how Salesforce is used in Senior Manager Of Marketing jobs:
  • Created and implemented successful, opportunity-based salesforce incentive programs that increased cross-brand purchasing across the Pet product portfolio.
  • Championed the implementation of Salesforce.com, into the business for business reporting and campaign management.
  • Collected metrics, analyzed data and compiled Salesforce reports for marketing lead generation programs.
  • Spearheaded user training and reporting through management of Salesforce optimization and customization programs.
  • Collaborated on development of lead management processes for the launch of Salesforce.com.
  • Coordinated with Salesforce administrators, unifying tracking efforts.
  • Implemented integrated CRM processes with Salesforce.com.
  • Tracked and reported of all corporate marketing efforts, including sales activity, using email service provider and Salesforce.com.
  • Leverage 25 assets to generate 700+ downloads/leads in FY2014, adding 15% of qualified opportunities to Salesforce pipeline.
  • Equip staff with lead routing tools and sales phone scripts to help triage proper lead assignment in Salesforce.com.
  • Led Salesforce-to-Hubspot (and visa versa) custom data mapping & integration to enable closed-loop reporting.
  • Produced and maintained all sales reporting and updated and managed CRM system (Salesforce).
  • Analyze, forecast and recommend best practices for SEM/SEO, SalesForce and business intelligence analytics.
  • Created, tracked and updated business development, sales and contract information on Salesforce.com.
  • Entered account management activities into CRM systems (Salesforce and proprietary software).
  • Oversee the design and implementation of the Salesforce Marketing CRM tool.
  • Integrated email solution to Salesforce, to expand marketing reach.
  • Monitored demand and lead generation through Salesforce to track conversions.
  • Lead volume and revenue measured through Eloqua and SalesForce.com.
  • Pioneered several new-to-the-business marketing outlets including social media, remarketed digital advertising, paid search/pay-per-click advertising and marketing automation through Salesforce.com.

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28. Promotional Materials

average Demand
Here's how Promotional Materials is used in Senior Manager Of Marketing jobs:
  • Lead the Compliance Committee responsible for reviewing all company non-promotional materials for scientific, regulatory and legal guidelines.
  • Managed advertising agency, freelance copywriters and designers throughout the creative process to produce effective promotional materials.
  • Developed promotional materials such as presentations, Television commercials, corporate and product films.
  • Collaborate with Director of Digital and Director of Consumer Marketing for all promotional materials.
  • Established consistency in messaging, promotional offers, and creative across various promotional materials
  • Developed Channel Partner Program guide, promotional materials and facilitated launch.
  • Negotiated with and recommending promotional materials for our generic sales team.
  • Maintained quality control of different promotional materials within the time schedule.
  • Developed promotional materials on a monthly basis.
  • Created accurate and consistent sales/marketing promotional materials.
  • Work in collaboration with creative agency and internal team to develop promotional materials including sell sheets, videos and ads.
  • Enhanced revenues for new supply and logistics venture through unique sales, marketing, and promotional materials and collateral.
  • See the graphic design projects such as ads; brochures and other promotional materials are properly executed.
  • Established and maintained a consistent corporate branding throughout all product lines, promotional materials, and events.
  • Elevated brand awareness and harmonized messaging across all product lines, promotional materials, and events.
  • Contribute to the editing and copy writing for all promotional materials, website and menus.
  • Led development of US-specific clinical core messages, product positioning, and promotional materials.
  • Assisted in the creation of promotional materials with maximum impact for the market.
  • Led the development and production of promotional materials to support product lines.
  • Managed the development and production of all print and promotional materials.

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29. Product Management

average Demand
Here's how Product Management is used in Senior Manager Of Marketing jobs:
  • Collaborated with product marketing, product management, and business unit general managers to ensure messaging reflected corporate brand strategy.
  • Performed product management of budget, analysis, development, administration and training for AOL Interactive Marketing intranet portal.
  • Full responsibilities include marketing automation systems, marketing planning and operations, product management and customer engagement.
  • Managed product management (forecasting, inventory management, promotion, pricing, product rationalization).
  • Lead gap analysis, implementation and enhancement activities for corporate-wide pricing, contracts and product management.
  • Worked with senior product management and engineering teams to provide input for next generation product development.
  • Determine product strategy, positioning, and voice-of-customer activities in conjunction with product management.
  • Awarded additional responsibility for managing the Product Management Department.
  • Worked closely with other marketing functions including PR, Product Management and Base Marketing to ensure prospects moved along marketing funnel.
  • Formed and led cross-functional teams which included members from research, campaign measurement, advertising, product management, and legal.
  • Lead a US product management team that developed broader short and long-term marketing strategy that encompassed a total solution automation approach.
  • Managed product marketing team, including product management, outbound product marketing, and technical marketing of messaging server appliance products.
  • Lead the product evaluation and development process to ensure timely interaction between Sales, Product Management, and Engineering Departments.
  • Guided Product Development, Product Management and Creative Services to create, launch & promote new products & marketing initiatives.
  • Collaborated with product management & sales in messaging & positioning products across 3 new brands to over 5000 customers.
  • Hired as first Product Manager for this venture-funded start-up to create Product Management Organization three years prior to IPO.
  • Led post-merger integration planning for sales, marketing communications, & product management, convincing teams in market segmentation.
  • Teamed with Network Engineers, Sales, Product Management/Development, Contracts, Billing and Legal to achieve business initiatives.
  • Provided direction to global marketing programs in alignment with sales and product management; aligned with company revenue goals.
  • Served as cross-functional leader between sales, account support, product management, product development, and marketing teams.

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30. Customer Acquisition

low Demand
Here's how Customer Acquisition is used in Senior Manager Of Marketing jobs:
  • Developed effective customer acquisition programs, from conception through implementation, increasing lead generation and affinity marketing campaigns by 70%.
  • Reported to vice president of marketing, responsible for all awareness/advertising programs, partner marketing, and customer acquisition programs.
  • Developed and implemented strategic customer acquisition plans and offers, competitive intelligence analyses, and High Value Customer Care program.
  • Led team to re-launch specific service line lifetime value contracts based on customer acquisition forecasts and actuarial data analysis.
  • Web strategy planning focused on building awareness, enhancing website user experience, and driving conversions and customer acquisition.
  • Conducted online banking customer and competitive research study that lead to enhancements of the online customer acquisition experience.
  • Managed the creation of campaigns to drive customer acquisition, up-sell and retention initiatives for telecommunications company.
  • Developed and executed customer acquisition programs across all consumer touch points resulting in incremental usage and engagement.
  • Skilled in developing and executing marketing strategies; specializing in engagement marketing and new customer acquisition.
  • Developed customer acquisition programs and local advertising sales strategies to support affiliates' primary revenue channels.
  • Develop customer acquisition/reactivation sales plan for multiple brands based on analysis and goals for the organization.
  • Managed marketing strategy, drove cooperative customer acquisition programs and fostered business relationships with strategic partners.
  • Worked closely with industry and vendor partners to develop initiatives in support of customer acquisition.
  • Created a first-in-class digital marketing experience for new customer acquisition, membership growth and retention.
  • Direct all marketing operations for customer acquisition, automation systems and content marketing.
  • Managed customer acquisition portfolio consisting of Consumer and Small Business Charge Card products.
  • Managed strategy and execution of online customer acquisition and lead generation for QuickBooks.
  • Lead projects in web development, function enhancement and other customer acquisition initiatives.
  • Research and recommend new customer acquisition opportunities and programs to senior management.
  • Initiated development of saturation database, maximizing productivity of customer acquisition results.

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31. Sales Tools

low Demand
Here's how Sales Tools is used in Senior Manager Of Marketing jobs:
  • Developed marketing collateral including catalogs, educational sales tools, and brand and sport awareness campaigns
  • Developed and implemented effective employer/broker presentations and sales tools across multiple markets and industry segments.
  • Collected and analyzed feedback on sales tools, collateral and communications to recommend improvements.
  • Design and develop applicable product promotional material/sales tools for sales channels and customers.
  • Defined strategy and tactics for internal sales tools and external communications programs.
  • Established, implemented and managed productivity enhancing sales tools and programs.
  • Developed customer presentations, analyst presentations, brochures, data sheets, product briefs, case studies, and sales tools.
  • Developed innovative sales tools to build distribution and merchandising of products with new retail accounts such as Home Depot and Wal-Mart.
  • Created and reviewed internal and external training and marketing/sales tools, including UI/UX analysis, as a consultant to Microsoft.
  • Implemented client loyalty program, defined sales tools & collateral needs, handled event coordination, and managed agency/vendor relations.
  • Directed development of sales tools such as launch kits, product brochures, training materials, and communications collateral.
  • Supported a 30 person field sales team with in-market programs and sales tools to drive leads and sales meetings.
  • Create Sales tools - data sheets, battle cards, competitive matrices, case studies, and objection handling.
  • Created sales tools: messaging, FAQs, solution briefs, presentations, product overviews, and positioning.
  • Continue to lead the marketing team's ongoing efforts to distribute and support various marketing and sales tools.
  • Provided sales strategy, communication/sales tools and proposal support leading to 91% sales growth/4 points market share.
  • Developed marketing / sales tools including advertising, promotions, PR, white papers, internet and collateral.
  • Created all launch materials, sales tools, instructions manuals, website content, regulatory support documents.
  • Developed the process and sales tools for use by the commercial team to proactively source lease portfolios.
  • Maintained and managed all sales tools and market information, and trained sales in these areas.

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32. KPI

low Demand
Here's how KPI is used in Senior Manager Of Marketing jobs:
  • Generated weekly KPI reporting including campaign effectiveness and pipeline contribution.
  • Presented key findings/KPI trends/opportunities to senior executive staff.
  • Lead communications strategy, execution, budget plan, and KPI evaluation for emerging technologies within the Medical Imaging division.
  • Created the standard for all web vendors through a custom KPI report to better track progress and success.
  • Worked with the field sales organization to provide key KPI s and marketed via social media and web.
  • Resulted in KPI improvements of 2.5 and 6.4 points, along with talk time and quality improvements.
  • Communicated business objectives and Key Performance Indicators (KPI's) to all corporate and field personnel.
  • Devised and implemented National strategic marketing plans to surpass KPI targets while delivering profit and depletion goals.
  • Monitor key KPI's and building reports from using various BI tools, IBM and Oracle.
  • Manage a remote team throughout the state of FL and ensure KPI goals are achieved.
  • Created scorecard with clear-cut measurable supplier KPI's to drive continuous supplier performance and improvement.
  • Surpassed and doubled our pipeline KPI (key performance indicator) expected for this year.
  • Manage towards KPI s and other financial objectives.
  • Design KPI to analyze marketing efforts.
  • Set KPI's based on combined EL & SL SOV.
  • Develop executive level presentations to communicate overall strategy, KPIs, and performance.
  • Managed KPIs measurement and optimization to ensure marketing effectiveness and profitability.
  • Identify and reassess strategy on underperforming KPI to implement solutions.
  • Managed the weekly and monthly reporting of KPIs to executive staff members, product managers and the board of directors.
  • Established relevant targeting requirements, marketing objectives and KPIs that align with subsidiary priorities while tracking campaign performance and COE.

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33. SR

low Demand
Here's how SR is used in Senior Manager Of Marketing jobs:
  • Addressed performance deficiencies and provided coaching and skill development techniques through classroom training and motivational employee challenges.
  • Stimulated TSR retention efforts with targeted incentives and retention training development, with budget accountability.
  • Project was executed with minimal disruption to customers.
  • Selected to participate in Samsung US first SEC Creativity Engine Course, which allowed me to work with Sr.
  • Led grassroots initiative to reach college-bound students, parents, and counselors through 30 annual college fairs nationwide.
  • Planned disruptive technology to open new markets and channels with projected 4-year gross margin NPV of $632M.
  • Developed Marketing Strategies for new service launch into Germany, Italy, France, Spain and Israel.
  • Achieved 5-year high TSR retention performance, an incremental growth value of roughly $500K.
  • Led grassroots initiative to renew a culture of Local Store Marketing among 1,000+ franchise owners.
  • Recruited by Sr. VP to manage all marketing aspects of a major output product.
  • Determined necessary product certifications; Common Criteria and FIPS for the CRS and ASR9000.
  • Research resulted in a unique morning positioning for Burger King and QSR: Brunch.
  • Recruited by Track s then-Sr. VP of Sales & Marketing to lead marketing operations.
  • Integrated CSR wireless assets into connected camera to increase BoM content for CSR.
  • Performed product Gap Analysis, determining feature requirements for the CRS and ASR9000.
  • Directed and launched the company's most recent disruptive technology, ACQUITY UPC2.
  • Led the marketing efforts for a disruptive product platform on cross-functional team.
  • Project delivered on time and on budget with minimal disruption to operations.
  • Served as supervisor to Regional Marketing Managers, SR. Analyst and Coordinators.
  • Advanced to Sr. Marketing Manager in newly formed Customer Brands business unit.

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34. Sales Support

low Demand
Here's how Sales Support is used in Senior Manager Of Marketing jobs:
  • Created a Sales Support function to increase competitive differentiation and marketing impact for new-business sales to brand-savvy retailers.
  • Implemented cross- channel marketing and communication strategy including social media efforts, website development & sales support.
  • Managed logistics and sales support efforts for national client conferences and other invitation-only client educational events
  • Created and implemented sales support materials, marketing collateral, and business development models.
  • Managed region-based marketing efforts, provided sales support, and executed Pharmacy initiatives.
  • Evaluated training programs and gathered marketing requirements for sales support organization.
  • Managed alliances and provided marketing/sales support for developers and channels.
  • Implemented a just-in-time inventory process for sales support collateral.
  • Created marketing and sales support material including presentations, web product pages, training material, competitive information and target applications.
  • Planned and executed all aspects of marketing from direct marketing, database management, and partnership marketing to sales support.
  • Created and deployed successful advertising campaigns and sales support tools including a dynamic website which features a distributor support interface.
  • Managed the creation of messaging, sales support tools and coordinated industry analyst briefings for a stand-alone Business Intelligence solution.
  • Supported sales activities through lead generation programs, sales support, event planning, and web marketing for C-level prospects.
  • Provide tactical sales support as needed to support Direct and Indirect Sales' efforts to sell into target markets.
  • Acted in new product development and sales support capacity to launch first new marketing service in over five years.
  • Served as lead sales support for global sales team, resulting in sales of $9M of EMMS software.
  • Implement integrated marketing strategy including events, online, direct response, sales support and lead generation.
  • Furnished sales support with product and application knowledge involving market conditions, competition, and sales process.
  • Managed marketing, public relations, and sales support programs for start-up Consumer Product technology company.
  • Created sales support materials, prospecting databases, and intranet and internet content and management.

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35. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Senior Manager Of Marketing jobs:
  • Conducted competitive analysis, product pilots, and developed recommendations for offering advanced software trading tools to active traders.
  • Develop marketing plans with competitive analysis, customer understanding and marketing strategies that drive awareness and purchase intent.
  • Spearheaded comprehensive category attack initiative through all phases of problem definition, industry and competitive analysis and research.
  • Developed effective customer segmentation and product positioning based on competitive analysis, customer insights, and market demand.
  • Partnered with global product development team delivering US customer requirements, market trends, and competitive analysis.
  • Utilized the data for ongoing competitive analysis, product development and to identify revenue growth opportunities.
  • Develop marketing strategy and budget based on competitive analysis while considering revenue goals and corporate objectives.
  • Managed local competitive analysis and data collection processes as well as identified competitive tactics and strategies.
  • Led usability and interface focus groups and launched and evaluated customer surveys and competitive analysis.
  • Conduct ongoing market and competitive analysis and continually provide updated information to field sales team.
  • Recommended and implemented pricing and positioning strategy enhancements based on market conditions and competitive analysis.
  • Performed competitive analysis, established specifications, set pricing, and developed promotional materials.
  • Provide sales and partner channel with ongoing competitive analysis, positioning and market intelligence.
  • Performed demographic, industry and competitive analysis to highlight underlying trends and competitive dynamics.
  • Involved in competitive analysis, market research, marketing materials development, and forecasting.
  • Developed targeted marketing efforts via consumer research, competitive analysis, and pricing trends.
  • Build business cases using financial, consumer and competitive analysis.
  • Presented in-depth competitive analysis to senior leadership within the region.
  • Produced detailed quarterly competitive analysis reports of mobile travel apps.
  • Manage released products for upgrade strategy development and competitive analysis

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36. YOY

low Demand
Here's how YOY is used in Senior Manager Of Marketing jobs:
  • Achieved monthly unique visitors at 433% YoY increase, Page views at 400% increase YoY, exceeding team goals.
  • Increased Frontier call volume YOY Q211 to Q212 by 48% and improved efficiency in cost per call by 11%.
  • Established innovative A/B testing framework to optimize messaging and ended up driving 18% YOY growth in Take Rates.
  • Created and launched leisure transient marketing strategies that generated an additional 3,000 room nights YOY during historic need times.
  • Implement strategies to increase total CMI market share, resulting in a 7% YOY increase in 1H 2013.
  • Led the overhaul of creative re-branding campaign for medium size clients generating 23% of YoY Market Share Growth.
  • Updated site content, improved navigation and enhanced conversion optimization to increase web leads by 42% YOY.
  • Redirected merchandising strategy to achieve 60% YOY growth for previously sluggish Valentine's Day flower sales.
  • Increased category penetration and delivered 10% YOY comparable-store sales growth in consumer electronics and home goods.
  • Develop and implement strategic marketing plans for the college to drive YOY growth of 19%.
  • Increased natural search results by 16% YOY through strategically optimizing hotel websites with targeted keywords.
  • Increased catalog revenue 25% YoY through strategic marketing campaigns, media, and sales promotions.
  • Launched US Hepatitis C and HIV screening campaigns and increased 11% YOY growth in volume.
  • Led search optimization project to increase free search revenue to grocery by 80% YOY.
  • Measured program success by YoY traffic, net sales, renewals, penetration and share.
  • Generated a 30% daily sales increase YOY from a new product launch campaign.
  • Reduced check fraud 75% YOY by leading fraud mitigation tactics, improved profitability.
  • Stabilized subscriber decline YOY by creating new acquisition funnels targeting the Streaming subscriber base.
  • Exceeded targets for the Bose mature home audio product with 4% YoY growth.
  • Increased Email opt-ins 18% YOY by restructuring email layout and A/B testing.

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37. Creative Direction

low Demand
Here's how Creative Direction is used in Senior Manager Of Marketing jobs:
  • Provided creative direction for programs and closely managed agencies to meet deadlines and quality expectations.
  • Lead creative direction and strategy for e-mail marketing communication and advertising campaigns.
  • Set creative direction for the development of 3 new product lines, including packaging, POP, advertising and branding.
  • Managed and developed team of up to six in providing creative direction to in-house and external art directors and agencies.
  • Provide creative direction to in house and vendor teams on multiple media buys to promote UFC, MLB & USGA.
  • Manage third party agencies and research partners, by providing strategic creative direction within a prescribed budget.
  • Revamped new openings kits to match creative direction, insuring consistency in new program enhancement launch.
  • Managed creative direction, content, wire-framing, and development of digital campaigns and nurturing programs.
  • Provide creative direction and manage agency in the development of all local store marketing collateral.
  • Determined media strategy and creative direction for unique, time sensitive campaigns.
  • Provided creative direction to in-house creative and web services team.
  • Oversee the creative direction and branding of the company.
  • Defined story-telling approach, creative direction, and budget.
  • Provide creative direction to art department and agencies and designed promotional items, collateral material and web components using Adobe Photoshop.
  • Benchmarked brand awareness and established focus groups to validate messaging, creative direction and measure future results.
  • Chaired and managed brand strategies and creative direction for Peoples and Mappins Jewelers in Canada.
  • Developed, created, and launched Zyliss e-commerce web site from creative direction to fulfillment at the warehouse.

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38. Sales Training

low Demand
Here's how Sales Training is used in Senior Manager Of Marketing jobs:
  • Managed all aspects of four external client distribution relationships including business reviews, inventory management, sales training and marketing presentations.
  • Led planning and sales training for launch of new indication in HIV-associated metabolic complications therapeutic area.
  • Included sales training and symposium development for key education decision-makers within Northern New England.
  • Conceived presentation materials and delivered sales training demonstrations to company merger.
  • Developed and executed sales training and education programs.
  • Investigated partnerships and delivered sales training.
  • Partnered with Marketing, Sales Training, R&D, Sales Operations, HR/OD, IT on strategic sourcing initiatives.
  • Implemented strategies for measurement and lead generation/follow-up, exhibit sales training and other elements related to a successful trade show plan.
  • Developed sales materials, promotional collateral, direct sales training/programs and lead implementation to reach $24.5 million in category growth.
  • Included launch plan development, marketing material development, and conducting product sales training sessions for regional sales and marketing staff.
  • Presented at worldwide sales training, published Competitive Selling Guides; competitive response positioning to displace competitors from major accounts.
  • Led marketing and sales training efforts for the partner channel, which accounted for 25% of net-new revenue.
  • Developed and delivered sales training both in person and via web cast resulting in marked increase in sales volume.
  • Developed in-depth sales training program and led sales training effort for all sales, customer and technical support personnel.
  • Created sales collateral, customer and sales presentations, sales training materials, and participated in product launch efforts.
  • Created first ever ISS Infrastructure Expert-One Sales training for direct and channel sales people in 170 countries.
  • Developed first BU global sales training program, first BU internal newsletter and first integrated marketing campaign.
  • Surpassed projected demand generation goals by 100% for new sales training product launch with limited budget.
  • Created new sales training bundles which resulted in revenue growth of 50% in one year.
  • Designed and led all sales training, pipeline development, Channel Partner development, Account Management.

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39. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Senior Manager Of Marketing jobs:
  • Implemented search engine optimization program and pay per click advertising program to increase Web-based lead generation.
  • Contacted site owners to modify outdated information and increase inbound links for search engine optimization.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
  • Optimized results by designing a website pay-per-click campaign and launching a product website Search Engine Optimization (SEO) initiative.
  • Supervised the copy refresh for the newly designed corporate Website launch to ensure proper Search Engine Optimization (SEO).
  • Directed content strategy, search engine optimization updates, and information architecture of new site with agency partners.
  • Developed Search Engine Optimization plan resulting in 185 keywords in the top 3 positions in Google.
  • Developed Search Engine Optimization (SEO) and paid search strategies for all job boards.
  • Implemented search engine optimization initiatives that increased organic site traffic by 137% in 2011.
  • Developed search engine optimization (SEO) and paid search (SEM) programs.
  • Managed search engine optimization for natural and paid search brand position.
  • Implemented CMS for improved natural rankings through Search Engine Optimization.
  • Created Search Engine Optimization (SEO) strategies.
  • Lead search engine optimization and marketing communications efforts across corporate website and e-commerce site.
  • Directed search engine optimization (SEO) and inbound link process improvements to improve organic search results using HubSpot analytical tools.
  • Increased Web page traffic by 18% by actively managing search engine optimization (SEO) and Google Adwords campaigns.
  • Led rollout of company-wide search engine optimization strategy and integration with paid search across 25+ corporate and affiliate websites.
  • Implemented changes in corporate Web site for appropriate messaging and search engine optimization, increasing traffic.

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40. PPC

low Demand
Here's how PPC is used in Senior Manager Of Marketing jobs:
  • Developed and managed a Google PPC campaign that generated a 6 to 1 ROI and $352,000 in revenue in 2008.
  • Led ad copy testing, landing page optimization and exploration of other key levers across PPC, SEO and Affiliate campaigns.
  • Key Accomplishments: * Increased revenue by 209% by managing strategic development and execution of all PPC programs.
  • Developed innovative marketing campaigns, including pioneering campaigns using e-mail, PPC advertising, and social media promotions.
  • Developed and launched PPC and social media campaigns to acquire email registrations for flash sale shopping site.
  • Tracked and reported on web traffic, social media and PPC campaigns on a monthly basis.
  • Managed a monthly budget of $70,000 for Google AdWords and XML feed partner PPC campaigns.
  • Saved our company over 500,000 annually in PPC spend by overhauling and optimizing our PPC campaigns.
  • Launched digital marketing initiatives including PPC, SEO, and social to drive website conversions.
  • Managed campaigns via SEM including keyword analysis, SEO, PPC, and affiliate marketing.
  • Recruited, hired and trained in-house corporate staff of five expert-level SEO and PPC managers.
  • Develop and Implement PPC bid strategy that resulted in $100,000 monthly marketing savings.
  • Initiated all online, PPC, email, social and traditional marketing strategies.
  • Conducted business development and phone prospecting to find new affiliate and PPC partners.
  • Worked with external agencies to initiate and grow company SEO and PPC campaigns.
  • Perform ongoing keyword research for SEO, PPC and other inbound marketing purposes.
  • Managed the corporate website, community platform, SEO/PPC, and marketing automation.
  • Implemented new marketing techniques including PPC, Social Media and SEO services.
  • Partner with paid search agency to optimize PPC campaigns and improve ROI.
  • Established new PPC campaigns for high-margin and high-revenue pharmaceutical products.

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41. R

low Demand
Here's how R is used in Senior Manager Of Marketing jobs:
  • Restructured curriculum instituted pass/fail requirement.
  • Supervised and directed 50 marketing managers in subsidiaries to consistently achieve sales targets by applying effective project management and communication skills.
  • Developed new strategic objectives with sponsorship and media partners to enhance brand engagement with digital content and on-site activation solutions.
  • Generated new business development opportunities by using insights about card users to forge strategic, global partnerships across American Express.
  • Developed, delivered and managed global marketing programs with sales incentives to generate incremental revenues and increase customer loyalty.
  • Created and managed city proposals, requiring comprehensive understanding of business, technical, political, and management requirements.
  • Develop and distribute various marketing communication documents and updates ranging from leadership team presentations to weekly system-wide newsletters.
  • Developed a strategic framework for approaching branded partnerships based on business strategies, priorities and relevant brand initiatives.
  • Conducted quantitative product/customer analysis while developing operational plans for key WiMAX/WiFi/Manage service opportunities, teams and internal partners.
  • Performed detailed analysis and reported results across programs, campaigns and segments and made actionable recommendations for improvement.
  • Directed the management and prioritization of hundreds of initiatives for digital visibility tools for tracking and reporting.
  • Worked with a team to investigate emerging competitive digital storage technologies and potential implications for HTI business.
  • Analyzed campaign results through an internal business intelligence process and adapted marketing strategy for continuous improvement.
  • Led relationship building with key executives at partner organizations and sell-in efforts across multiple brand organizations.
  • Focused on advertising, sales campaigns and stakeholder engagement, specifically focusing on web-based initiatives.
  • Diagnose operational issues and identify optimization opportunities; implement process improvements to increase efficiency.
  • Key contributor to establishing NetScout as global network and application performance management solution provider.
  • Aligned business vision and tactics across constituents, establishing executive and front-line employee relationships.
  • Promoted from Senior Advertising Representative to Marketing Manager and then Senior Marketing Manager.
  • Enriched incubator and employee learning by fostering mutually beneficial relationships with external partners.

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42. B2C

low Demand
Here's how B2C is used in Senior Manager Of Marketing jobs:
  • Developed marketing/media plans for new product launches of B2C internet and non-web based products with development budgets of $10m+.
  • Defined strategy and oversight of B2C marketing, such as development of email campaigns, website content, print collateral.
  • Launched revenue-generating B2C go-to-market strategies that exceeded EBITA business plan goals for Irvine Company Apartment Communities, a luxury brand.
  • Spearheaded account capture and relationship development within the Asian, Hispanic, B2C, B2B and National Retail channels.
  • Developed and optimized content for B2B/B2C marketing, lead generation, partner/customer outreach, web, and social media.
  • Developed B2C marketing strategies and programs in cooperation with TWC regional management (up to $500k quarterly).
  • Retained to develop and implement marketing strategies and solutions for results-oriented clients in the B2C and B2B space.
  • Managed marketing activities for Hewlett Packard across 6 subsidiaries requiring unique go to market strategies for B2C.
  • Project based consulting to B2C & B2B on Digital Marketing Strategy, designing in-house teams & processes.
  • Set marketing strategies to increase revenue stream and achieve goals of over 25 B2C and B2B programs.
  • Originate B2B and B2C social channel framework and guidelines to ensure organic audience growth and engagement YOY.
  • Managed the world-wide B2B and B2C product marketing strategy and budget for medical device start-up company.
  • Managed seven direct reports responsible for B2B and B2C campaigns and projects to enhance technology infrastructure.
  • Created an industry-leading national campaign for both product and company in the B2B and B2C markets.
  • Track record in business-to-consumer (B2C) E-commerce, increasing sales and growing the customer base.
  • Developed and managed marketing programs for the acquisition and retention of targeted B2B and B2C segments.
  • Manage all direct mail, email and collateral for both B2B and B2C marketing projects.
  • Planned, developed, tested and reported results of B2B and B2C email marketing campaigns.
  • Designed and managed social media B2B and B2C corporate strategies in a challenging mobile environment.
  • Manage P&L of digital photo printer division, targeting B2C and B2B markets.

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43. Linkedin

low Demand
Here's how Linkedin is used in Senior Manager Of Marketing jobs:
  • Activate social media including launching a LinkedIn marketing campaign to Nursing Faculty and Deans to increase lead generations in new markets.
  • Implemented social media advertising via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers in an 11-month period.
  • Assumed responsibility for Social Media outreach that led to a 300% increase in reach and engagement on LinkedIn.
  • Served as a customer marketing expert in the social media strategy and launch of the LinkedIn showcase page.
  • Created and maintained a top 20 LinkedIn group - Future Trends.
  • Initiated social media presence with LinkedIn.
  • Developed and executed webinar series to drive awareness and engagement Scoped and created a proposal for a LinkedIn Small Business Certification.

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44. Customer Base

low Demand
Here's how Customer Base is used in Senior Manager Of Marketing jobs:
  • Led Direct Marketing communications efforts to the customer base to include strategic development, creative execution and delivery to customer.
  • Identified compelling market opportunities and negotiated strategic partnerships with publishers and affiliates, growing customer base and brand awareness.
  • Negotiated annual media agreements which represented the company s largest advertising customer base.
  • Developed and executed marketing communication strategies to increase revenue and the customer base.
  • Developed retention strategies to build strong relationships with existing customer base.
  • Developed a segmentation program for the international customer base.
  • Developed sweepstakes to increase paperless customer base.
  • Increased customer base and improved company reputation.
  • Developed the QB division cross-sell strategy and segmentation efforts of the small business customer base to increase attach business sales.
  • Support Marketing, Risk and Incentives in Customer Base Market, NCD Prospects and Internet Segments with decision management analysis.
  • Revamped brand strategies for two properties through research/design; increased customer base by 5% and revenue by 3%.
  • Designed, implemented and managed the Marketing Plans that targeted existing customer base for the wireless and fixed portfolio.
  • Directed a team of analysts to support all program and base reporting for Customer Base Marketing and Boost.
  • Developed all sales and marketing literature and presentations which increased customer base as well as perceived product value.
  • Company increased customer base by 300% during assignment and is very profitable with over two million customers.
  • Recommended new strategies and database marketing programs to drive enhanced revenue from our existing customer base.
  • Achieved market shares as high as 46% and tripled customer base in only 11 months.
  • Defined strategic marketing through email blast campaigns, newsletters and events growing customer base 30%.
  • Conducted market research to develop books and other new products targeted to our customer base.
  • Develop a strategic account management plan to sell to customer based on their business need.

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45. Incremental Sales

low Demand
Here's how Incremental Sales is used in Senior Manager Of Marketing jobs:
  • Developed new and existing marketing channels that identified cross marketing opportunities to drive incremental sales and growth for business.
  • Delivered incremental sales through developing campaigns that provided substantial lift to sales of advertised items.
  • Developed a behavioral customer segmentation model to drive incremental sales for POS channel.
  • Managed Marketing New Client Acquisition Managers, delivering over 120 new clients and $1.4B in incremental sales to the business.
  • Transformed unprofitable associate appreciation program into viral Friends & Family discount program that generated over $7 million in incremental sales.
  • Developed yearly marketing plans and programs to coincide with field sales managers and broker efforts to drive tonnage and incremental sales.
  • Generate $1 billion in total credit sales and $150 million in incremental sales through Portfolio marketing programs.
  • Increased revenue from paid search by +64% and engaged with Comparison Shopping Engines to drive incremental sales growth.
  • Developed marketing programs for current and new products that resulted in a 20% increase in incremental sales.
  • Stimulate inward call activity through Cross Channel Trafficking, netting incremental sales of over $2.5M YOY.
  • Improved buy-in from key stakeholders on key promotions contributing to incremental sales of more than $170,000
  • Increased special program incremental sales by 124% vs prior year by leveraging sales force feedback.
  • Projected to meet stretch goal of 1 share pt and 3% incremental sales growth.
  • Supported the launch of a new product line by driving internal awareness and incremental sales.
  • Established partnership with a Safety Manufacturer which added $2M incremental sales in 2016.
  • Delivered +40% incremental sales of non-carbonated beverages for a 2010 fast start.
  • Created on-line extensions for in-store programs targeted to drive incremental sales.
  • Channel delivered $10MM in incremental sales in first year.
  • Exceed $10M US incremental sales goal within 1 year
  • Resulted in $250 M+ new incremental sales.

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46. RFP

low Demand
Here's how RFP is used in Senior Manager Of Marketing jobs:
  • Spearheaded full agency RFP process from identifying candidates, reviewing presentations, and negotiating yearly contract execution.
  • Delivered technical product demonstrations and provide RFP response support.
  • Coordinated RFP qualification process and delivery.
  • Provided supplemental RFP technical support.
  • Led RFP and sourcing strategy for market research services, reduced the amount of spend on 15 studies by 50%.
  • Led RFP process and negotiated new vendor agreements, reducing operating expense by over 20% and generating sustained customer engagement.
  • Managed ten third-party service providers and program operations, including quality assurance and cost containment initiatives, RFP and contractual processes.
  • Decreased checkout time by 30%, improving customer experience, by leading RFP process to improve POS shopper recognition software.
  • Integrated initiatives included creating mock RFP, marketing plan, collateral, sales tools, budget, and partner agreements.
  • Directed the RFP process and managed an internal team and outside vendors in the development of all promotional items.
  • Complete all corporate technical proposals for both private and government RFQ's, RFP's, and Sources Sought.
  • Managed multiple complex initiatives and projects for various sales campaigns, RFI/RFP responses, contracts and follow-up with clients.
  • Manage multiple agencies and vendors in design and development process including RFP process, contract negotiations and project schedules.
  • Developed Firm's first RFP response database and compiled best practice response strategies for use in future client competitions.
  • Managed a team of eight, who was responsible for writing the RFP's required for sales opportunities.
  • Conducted RFP process with self-serve Email Service Providers and transitioned program seamlessly without interruption to email programs.
  • Prepared all RFP customer-facing pricing documentation and led effort in pricing, warranty, and post-sales support.
  • Manage multiple RFP s to identify the appropriate data and agency partners to develop a successful program.
  • Leveraged RFP content, presentations, events, scripts and sales proposals in communicating value proposition.
  • Coordinated development teams and drafted RFI/RFP proposals securing 50% more contracts in a weakening market.

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47. Annual Sales

low Demand
Here's how Annual Sales is used in Senior Manager Of Marketing jobs:
  • Created and implemented financial model that allowed operations to customize their individual restaurant annual sales and profit plans.
  • Co-produced annual sales conventions and responsible for ensuring products were effectively positioned and packaged for conference.
  • Plan and execute more than 40 events of various sizes per month, including the annual sales meeting with 400 attendees.
  • Created an incremental $75,000 business in first 6 months with 3 year projection over $300,00 in annual sales.
  • Managed direct marketing campaigns to 9 third party credit card files totaling $16 million in gross annual sales.
  • Developed 5 additional line extensions, managing business to $31M annual sales, 20% of total sales.
  • Managed key customer sales events including internal annual sales & training meetings, corporate vendor product demos, etc.
  • Executed marketing initiatives resulting in annual sales growth of 56% and exceeding Op Plan by 50%.
  • Implemented strategy and execution for 17 annual marketing campaigns that generated over $525MM in annual sales.
  • Identified audience segment cultural and behavior opportunities and developed campaigns generating $5M million in annual sales.
  • Exceeded annual sales plan 10% for 13 consecutive years by using a consultative sales approach.
  • Shared responsibility with the SMB Sales team for generating $2 billion in annual sales.
  • Boosted sales and creation of 70 special sections with $4M in annual sales revenue.
  • Develop and execute marketing strategies and concepts to achieve annual sales and profit goals.
  • Developed annual marketing plan for each market to align with annual sales bookings targets.
  • Executed account specific programs with key accounts for 10% in incremental annual sales.
  • Developed annual sales promotion that built employee morale and increased sales by 7%.
  • Planned and organized annual Sales Kick-Off, for a 200 person global sales team.
  • Managed multiple food product lines with annual sales volume of $75MM.
  • Managed Abbott consumer nutritional supplements - $200M+ in annual sales.

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48. Content Development

low Demand
Here's how Content Development is used in Senior Manager Of Marketing jobs:
  • Developed efficiency between RIA and consultant channels specific to program and content development, messaging, product/service launches and respective measurement.
  • Initiated and directed content development, functionality and design of a new corporate health services website and quarterly e-newsletter.
  • Pitched final materials to senior leadership through content development processes to gain and maintain stakeholder buy-in
  • Supervised global, cross-functional teams in project management, content development and all logistical aspects.
  • Worked with web team and developed high-impact web-based lead generation and content development strategies.
  • Initiated and managed creative strategy work, including direct content development.
  • Created and oversaw effective content development for programs.
  • Managed national project teams in content development.
  • Managed events with the collaboration of sales and product management for objective-setting, content development, and positioning of all events.
  • Led design and content development of web sites for corporate's domestic, international sites and new initiative sites.
  • Content Development: Developed content for each stage of the buying cycle for segmented audiences for 3 key products.
  • Managed on line marketing and content development utilized by Cisco Partners decreasing customer churn by 10%.
  • Created the content marketing plan incorporating social media, third party vendors and cross content development.
  • Participated in the strategic and tactical planning for the department s content development and marketing functions.
  • Oversee branding, corporate communications, social media and marketing campaign content development.
  • Hired, trained and managed programming and content development staff.
  • Included content development, site maintenance and enhancements.
  • Program and Content Development o Developed marketing programs to promote thought leadership across digital and social channels.
  • Manage workflow, content development, and creation of internal and external national and regional-based ad sales marketing materials and presentations.
  • Managed company's website including design, maintenance, content development, SEO, and tracking site results through Google Analytics.

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49. Customer Retention

low Demand
Here's how Customer Retention is used in Senior Manager Of Marketing jobs:
  • Designed and managed marketing programs to enhance customer loyalty and optimize customer retention while leveraging opportunities to maximize EBITDA.
  • Developed a new bundled business offer to combat competitive market penetration and increase business customer retention.
  • Managed portfolio and constructed integrated marketing programs to promote customer retention and profitable growth.
  • Developed and managed reactive retention and loyalty marketing programs to improve customer retention rates.
  • Provided data analysis, research related to customer retention and marketing programs.
  • Improved ability to drive decisions by creating customer retention performance dashboard.
  • Managed TechNet Plus subscription business end-to-end from acquisition to customer retention.
  • Brand management responsibilities included customer retention, upgrade and expense reduction.
  • Create and manage the agenda for analyses and product development of Cross-sell, Balance Transfers & Mobile-commerce products for customer retention.
  • Work closely with Merchandising, Operations, Agency partners and Category leaders to develop sales driving and customer retention programs.
  • Led special project teams to address critical business issues such as customer retention, market research and employee training.
  • Establish and maintain customer retention statistics and models, to include 'by media source' as appropriate.
  • Supervised/coached a staff of three to improve and implement successful, high visibility, customer retention programs.
  • Managed deposit customer retention and balance growth during conversion of acquired Sky Bank (300 branches).
  • Recruited to plan and manage sales conversion and customer retention for several online B2B products.
  • Increased customer retention and new subscribers through designing and launching new email marketing strategy.
  • Program increased customer retention and drove $1.3 million incremental spend for test group.
  • Developed strategic programs to increase customer retention for the Verizon Online DSL brand.
  • Implemented customer education programs resulting in a 50% increase in customer retention.
  • Oversee Agency budget for marketing, advertising, and customer retention programs.

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50. Focus Groups

low Demand
Here's how Focus Groups is used in Senior Manager Of Marketing jobs:
  • Managed marketing research initiatives, including focus groups and quantitative telephone surveys.
  • Directed marketing research efforts, including survey development/analysis and leading focus groups, for a product trial conducted with General Motors.
  • Analyze consumer insights gleaned via segmentation studies, focus groups, competitive landscape surveys to develop product positioning and campaign strategy.
  • Developed and built strategic client relationships through client focus groups, technology luncheons, customer appreciation dinners, and client conferences.
  • Provide direct oversight of creative development for media and patient promotional materials based on feedback from patient focus groups.
  • Launch and manage market research initiatives, including awareness tracking study, focus groups, and online surveys.
  • Conducted market research and focus groups to identify brand perceptions in relationship to the association brand dimensions.
  • Utilized market research techniques such as focus groups and quantitative studies to validate new products and markets.
  • Conduct research and focus groups to better understand the needs of younger, older and multicultural audiences.
  • Travel to key accounts for customer focus groups, partnership coordination, and to gain competitive knowledge.
  • Executed consumer insight research including focus groups, online panel research, and quantitative concept testing.
  • Conducted 50 internal and external focus groups for new products sensory evaluations and consumer researches.
  • Conducted several customer surveys and focus groups to determine rewards and structure of the program.
  • Execute customer and prospect research projects, VoC/focus groups/surveys with analysis to support MRD.
  • Initiated the use of focus groups to determine and address customers' concerns/product requirements.
  • Lead consumer focus groups to land branding recommendation and implantation of re-brand across fleet.
  • Planned and executed advisory board meetings, surgeon focus groups and regional speaker meetings.
  • Conducted local-state focus groups to ensure consumer needs were met or exceeded.
  • Assessed market segment through data analysis and research (focus groups.)
  • Apply insights from market research and focus groups to influence treatment decision.

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20 Most Common Skill for a Senior Manager Of Marketing

New Product Development16.1%
Strategic Plan15.9%
Corporate Website12.7%
Revenue Growth8.8%
Online7.9%
Email6.7%
ROI3.4%
Google Analytics3.3%

Typical Skill-Sets Required For A Senior Manager Of Marketing

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
12.4%
12.4%
2
2
Strategic Plan
Strategic Plan
12.2%
12.2%
3
3
Corporate Website
Corporate Website
9.7%
9.7%
4
4
Revenue Growth
Revenue Growth
6.8%
6.8%
5
5
Online
Online
6.1%
6.1%
6
6
Email
Email
5.1%
5.1%
7
7
ROI
ROI
2.6%
2.6%
8
8
Google Analytics
Google Analytics
2.6%
2.6%
9
9
Market Research
Market Research
2.4%
2.4%
10
10
SEO
SEO
2%
2%
11
11
Business Units
Business Units
1.9%
1.9%
12
12
CRM
CRM
1.8%
1.8%
13
13
Business Development
Business Development
1.8%
1.8%
14
14
Customer Service
Customer Service
1.6%
1.6%
15
15
Trade Shows
Trade Shows
1.5%
1.5%
16
16
Facebook
Facebook
1.4%
1.4%
17
17
Web Content
Web Content
1.4%
1.4%
18
18
Direct Reports
Direct Reports
1.3%
1.3%
19
19
Internal Communications
Internal Communications
1.3%
1.3%
20
20
Annual Budget
Annual Budget
1.2%
1.2%
21
21
Demand Generation
Demand Generation
1.2%
1.2%
22
22
Project Management
Project Management
1.1%
1.1%
23
23
Value Proposition
Value Proposition
1%
1%
24
24
Press Releases
Press Releases
1%
1%
25
25
Twitter
Twitter
1%
1%
26
26
SEM
SEM
1%
1%
27
27
Salesforce
Salesforce
1%
1%
28
28
Promotional Materials
Promotional Materials
1%
1%
29
29
Product Management
Product Management
0.9%
0.9%
30
30
Customer Acquisition
Customer Acquisition
0.9%
0.9%
31
31
Sales Tools
Sales Tools
0.9%
0.9%
32
32
KPI
KPI
0.8%
0.8%
33
33
SR
SR
0.8%
0.8%
34
34
Sales Support
Sales Support
0.8%
0.8%
35
35
Competitive Analysis
Competitive Analysis
0.8%
0.8%
36
36
YOY
YOY
0.8%
0.8%
37
37
Creative Direction
Creative Direction
0.7%
0.7%
38
38
Sales Training
Sales Training
0.7%
0.7%
39
39
Search Engine Optimization
Search Engine Optimization
0.7%
0.7%
40
40
PPC
PPC
0.6%
0.6%
41
41
R
R
0.6%
0.6%
42
42
B2C
B2C
0.6%
0.6%
43
43
Linkedin
Linkedin
0.6%
0.6%
44
44
Customer Base
Customer Base
0.6%
0.6%
45
45
Incremental Sales
Incremental Sales
0.5%
0.5%
46
46
RFP
RFP
0.5%
0.5%
47
47
Annual Sales
Annual Sales
0.5%
0.5%
48
48
Content Development
Content Development
0.5%
0.5%
49
49
Customer Retention
Customer Retention
0.5%
0.5%
50
50
Focus Groups
Focus Groups
0.5%
0.5%

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