What does a senior manager of marketing do?
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior manager of marketing responsibilities
Here are examples of responsibilities from real senior manager of marketing resumes:
- Manage internal POS inventories to ensure accuracy of items receive and stock levels.
- Recruit by Sr. VP to manage all marketing aspects of a major output product.
- Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
- Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
- Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
- Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
- Collect metrics, analyze data and compile Salesforce reports for marketing lead generation programs.
- Recruit by the CMO to turn around the company.
- Determine size, growth rates, SaaS penetration and drivers.
- Experience in designing on Wordpress CMS with CSS/HTML customization per project.
- Employ advanced HTML and CSS knowledge to design and test email templates.
- Design and present PowerPoint presentations to branch managers to enhance their branch meetings.
- Approve and make structural / graphic recommendations on POS displays for eight brands.
- Design and create print collateral and PowerPoint presentations for marketing and field sales teams.
- Lead development effort to expand application to allow any Facebook friend to receive rewards points.
Senior manager of marketing skills and personality traits
We calculated that 15% of Senior Managers Of Marketing are proficient in Digital Marketing, Marketing Campaigns, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Managers Of Marketing that have these skills listed on their resume here:
- Digital Marketing, 15%
Developed and executed all creative and strategic digital marketing and advertising efforts for North America's second largest equipment rental provider.
- Marketing Campaigns, 5%
Developed and managed integrated marketing campaigns for multiple brands which included on and offline advertising, PR strategy and internal communications.
- Integrated Marketing, 5%
Led integrated marketing strategies to align Marketing and Sales by leveraging consumer-focused accounts that enhanced relationships and revenue opportunities.
- Project Management, 4%
Supervised and directed 50 marketing managers in subsidiaries to consistently achieve sales targets by applying effective project management and communication skills.
- SR, 3%
Selected to participate in Samsung US first SEC Creativity Engine Course, which allowed me to work with Sr.
- CRM, 3%
Analyzed and enhanced customer experience and CRM, including segmentation, targeting, acquisition management, retention, and profitability.
"digital marketing," "marketing campaigns," and "integrated marketing" are among the most common skills that senior managers of marketing use at work. You can find even more senior manager of marketing responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a senior manager of marketing to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Senior managers of marketing often use analytical skills in their day-to-day job, as shown by this real resume: "establish tools/programs, currently non-existent, to enable multivariate web testing and data-based decision modeling. "
Communication skills. Many senior manager of marketing duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a senior manager of marketing will need this skill often in their role. This resume example is just one of many ways senior manager of marketing responsibilities rely on communication skills: "manage integrated communications, public relations, thought leadership and marketing content development for private civic technology company. "
Creativity. senior managers of marketing are also known for creativity, which are critical to their duties. You can see how this skill relates to senior manager of marketing responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A senior manager of marketing resume example shows how creativity is used in the workplace: "managed email programs including creative requests, schedule management, audience segmentation and a/b testing. "
Organizational skills. A big part of what senior managers of marketing do relies on "organizational skills." You can see how essential it is to senior manager of marketing responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical senior manager of marketing tasks: "exceeded in project management, organizational and written/verbal communication skills, negotiations and execution of marketing activities. "
The three companies that hire the most senior manager of marketings are:
- Deloitte352 senior managers of marketing jobs
- Amazon64 senior managers of marketing jobs
- American Express61 senior managers of marketing jobs
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Compare different senior managers of marketing
Senior manager of marketing vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
These skill sets are where the common ground ends though. The responsibilities of a senior manager of marketing are more likely to require skills like "sr," "kpis," "patients," and "salesforce." On the other hand, a job as a marketing manager/project manager requires skills like "powerpoint," "project scope," "status reports," and "graphic design." As you can see, what employees do in each career varies considerably.
Marketing manager/project managers earn the highest salaries when working in the technology industry, with an average yearly salary of $95,863. On the other hand, senior managers of marketing are paid more in the technology industry with an average salary of $126,981.On average, marketing manager/project managers reach similar levels of education than senior managers of marketing. Marketing manager/project managers are 4.2% less likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Senior manager of marketing vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
In addition to the difference in salary, there are some other key differences worth noting. For example, senior manager of marketing responsibilities are more likely to require skills like "sr," "patients," "strong project management," and "digital transformation." Meanwhile, a marketing and operations manager has duties that require skills in areas such as "data analysis," "powerpoint," "html," and "html css." These differences highlight just how different the day-to-day in each role looks.
Marketing and operations managers may earn a lower salary than senior managers of marketing, but marketing and operations managers earn the most pay in the professional industry with an average salary of $96,074. On the other hand, senior managers of marketing receive higher pay in the technology industry, where they earn an average salary of $126,981.marketing and operations managers earn lower levels of education than senior managers of marketing in general. They're 6.5% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Senior managers of marketing in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Senior manager of marketing vs. Marketing communications manager
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
The required skills of the two careers differ considerably. For example, senior managers of marketing are more likely to have skills like "sr," "kpis," "patients," and "strong project management." But a marketing communications manager is more likely to have skills like "powerpoint," "communications strategy," "graphic design," and "external communications."
Marketing communications managers earn the highest salary when working in the finance industry, where they receive an average salary of $87,729. Comparatively, senior managers of marketing have the highest earning potential in the technology industry, with an average salary of $126,981.marketing communications managers typically earn lower educational levels compared to senior managers of marketing. Specifically, they're 5.9% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Senior manager of marketing vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Types of senior manager of marketing
Updated January 8, 2025
