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Senior manager of marketing jobs in Kalamazoo, MI - 75 jobs

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Senior Manager Of Marketing
Brand Marketing Manager
Marketing Manager
Product Marketing Manager
Associate Brand Manager
Director Of Strategy
Senior Brand Manager
Marketing Director
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Director Of Communications And Marketing
Events Marketing Manager
Director Of Sales And Marketing
Vice President Of Marketing & Communications
Marketing Specialist
  • Graphic Design and Marketing Associate

    Southwest Michigan First 4.1company rating

    Senior manager of marketing job in Kalamazoo, MI

    Southwest Michigan First is seeking a creative and strategic Graphic Design and Marketing Associate to support Consultant Connect and organizational marketing efforts. This role is ideal for a detail-oriented designer who thrives in a fast-paced environment and enjoys creating engaging content across digital, print, and live-event platforms. Role Breakdown Consultant Connect - Graphic Design & Marketing: 80% Southwest Michigan First - Graphic Design & Marketing: 20% Key Responsibilities Consultant Connect Collaborate with senior leaders to develop and refine messaging. Design original digital and web-based content with strong visual storytelling. Develop visual brand elements, website content, and social media strategy. Create event-specific collateral such as invitations, programs, signage, wayfinding, presentations Lead regional social media execution, including content and multimedia creation. Assist with writing, editing, email marketing, and content calendars. Coordinate printing, media distribution, vendors, and design tools. Support and attend conferences, special events, and partner initiatives, some of which may require travel. Southwest Michigan First Design internal and external marketing and promotional materials. Promote organizational milestones, projects, community activities, and staff updates. Ensure all materials reflect a consistent, positive brand image. Assist various teams with special projects, events, and other needs as they arise. Minimum Qualifications Bachelor's degree in marketing, graphic design, communications, or related field. 2-4 years of relevant experience. Advanced knowledge of the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign. Strong project management, communication, and attention to detail. Proficiency in Microsoft Office; familiarity with WordPress. Experience with MailChimp, HubSpot, Monday.com or similar platforms preferred. Self-motivated, deadline-driven, and comfortable working with diverse stakeholders. WHY SOUTHWEST MICHIGAN FIRST? Competitive Insurance Benefits Package: Our comprehensive insurance package ensures you and your family are covered with health and dental plans that meet your needs. Employer-Paid Life Insurance: We prioritize your well-being by providing life insurance coverage at no cost to you, offering peace of mind for you and your loved ones. Employer-Paid HSA (Health Savings Account): Take advantage of our HSA to save on medical expenses with pre-tax dollars, enhancing your financial wellness. Employer Contribution Retirement Plan (100% Vested Immediately): Plan for your future with confidence. Our retirement plan includes employer contributions that are fully vested from day one, ensuring your long-term financial security. Wellness Reimbursement: We support your commitment to well-being with a reimbursement program for wellness-related expenses, promoting a healthy work-life balance. 16 Paid Holidays: Enjoy a generous holiday schedule, allowing you to celebrate and recharge throughout the year. Half Day Fridays (Memorial Day to Labor Day): Embrace work-life balance with half-day Fridays during the summer months, giving you extra time to relax and enjoy personal pursuits. Stocked Kitchen: Fuel your day with our stocked kitchen, providing snacks and beverages to keep you refreshed and productive. Interested? Apply now! All applications require: Cover Letter Resume About Southwest Michigan First Southwest Michigan First is an organization of privately funded economic development advisors who act as the catalyst for economic success in Southwest Michigan. Founded in 1999 on the principle that the greatest force for change is a job, the organization works across all industries throughout the seven counties making up the Southwest Michigan region. Southwest Michigan First provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws. In addition to federal law requirements, Southwest Michigan First complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
    $35k-50k yearly est. 1d ago
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  • Marketing Specialist

    Keller Williams 4.2company rating

    Senior manager of marketing job in Grand Rapids, MI

    Job Description Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility? We're seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution. Compensation & Benefits Salary Range: $52,000 - $65,000 (based on experience) Bonus potential based on performance and results Paid Time Off (PTO) Opportunities for professional growth within the team A collaborative, positive, and fun team environment Compensation: $52,000 - $65,000 yearly Responsibilities: Brand & Strategy Maintain and evolve the brokerage's brand identity across all marketing materials and channels. Develop and execute monthly and quarterly marketing plans aligned with brokerage goals. Collaborate with leadership to identify growth opportunities and community engagement initiatives. Digital Marketing Manage the brokerage website, optimize SEO, and maintain a strong online presence. Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Design and oversee digital ad campaigns (Google, Meta, local sponsorships). Use AI tools and analytics to track performance, refine strategies, and improve ROI. Agent Marketing Support Design custom listing presentations, postcards, flyers, and social media graphics. Assist agents with personal branding, social media strategy, and the use of marketing tools. Manage marketing onboarding for new agents and train them on brand assets and systems. Listing & Property Marketing Coordinate professional photography, videography, staging, and signage for listings. Write compelling property descriptions for MLS, social media, and print marketing. Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms. Events & Community Outreach Plan and promote brokerage and community events. Manage event marketing materials, RSVP tracking, and day-of logistics. Support sponsorships and partnerships with local businesses and organizations. Qualifications: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). 2-4 years of experience in marketing, with real estate industry experience preferred. Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools. Knowledge of CRM systems (Command, HubSpot, or similar). Strong copywriting, design, and project management skills. Understanding of local real estate markets and trends. Creative and strategic thinker with an eye for detail. Excellent organizational and multitasking abilities. Strong interpersonal and collaboration skills. Data-driven decision-making and adaptability. Passion for real estate and community connection. About Company At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market. Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.
    $52k-65k yearly 28d ago
  • Marketing Manager

    Amphenol Borisch Technologies 4.5company rating

    Senior manager of marketing job in Grand Rapids, MI

    The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.
    $106k-139k yearly est. 5d ago
  • Beauty Brand Associate - Maple Hill Pavilion

    The Gap 4.4company rating

    Senior manager of marketing job in Kalamazoo, MI

    About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. About the Role At Old Navy, we're all about celebrating beauty in every form-and we're looking for a Beauty Brand Associate who shares that passion. In this role, you'll be a go-to expert on the sales floor, solving our customer's styling and service needs by navigating Old Navy's best-of beauty and personal care curation, offering personalized beauty recommendations, and creating a welcoming, inclusive shopping experience What You'll Do * Greet every customer with enthusiasm and help customers find beauty products that suit them best * Stay current on Old Navy and 3rd Party featured brands, new arrivals, and beauty trends * Demonstrate product knowledge across all beauty and personal care categories * Support brand events, in-store demos, and seasonal promotions * Maintain clean, well-stocked, and visually appealing displays * Help meet daily sales goals through suggestive selling and upselling * Collaborate with team members to deliver an exceptional guest experience * Provide feedback on the beauty experience and how customers are responding * Promote loyalty by educating customers about our loyalty programs * Be accountable to personal goals which contribute to overall store goals and results. * Support sales floor, fitting room, cash wrap, back of house, based on business needs. Who You Are * A love for beauty and a desire to help others feel confident * Strong communication and customer service skills * A team player who thrives in a fast-paced retail environment * Willingness to learn about new products and share that knowledge * Previous retail or beauty experience is a plus, but not required * Availability to work evenings, weekends, and holidays as needed Benefits at Old Navy * Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. * One of the most competitive Paid Time Off plans in the industry.* * Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.* * Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.* * Employee stock purchase plan.* * Medical, dental, vision and life insurance.* * See more of the benefits we offer. * For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
    $107k-152k yearly est. 60d+ ago
  • Senior Brand Marketing Manager

    WK Kellogg Co 4.8company rating

    Senior manager of marketing job in Battle Creek, MI

    At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. **Here's What You'll Be Doing:** + Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. + Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. + Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). + Partner with agencies and internal stakeholders to develop compelling brand content and activation plans + Collaborate with sales and commercial partners to drive strong in-market execution and impact. + Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. **Requirements:** + Bachelor's degree in a related field is required. + An MBA or a master's degree in marketing, business management, or a related field is preferred. + Brand Management experience required, preferably within the CPG environment + The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required + Proven track record of building and executing strategic brand plans, especially in partnership with agencies. + Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. + The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. _Salary Range: $139,440 - $183,015_ Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. _At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially._ _Although subject to change, the below are the benefits currently offered in association with this position:_ + _Incentive Plan bonus eligibility_ + _Health, dental and vision insurance_ + _Savings and Investment Plan with Company match and contribution_ + _Paid Time Off_ ( _includes paid sick time)_ + _11 Paid Holidays_ + _Life Insurance, AD and D Insurance and STD/LTD_ + _Tuition reimbursement, adoption assistance for eligible employees_ + _Employee recognition program_ _The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions_ _Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making._ **ABOUT WK KELLOGG CO** At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes _Frosted Flakes, Rice Krispies, Froot Loops, Kashi_ , _Special K, Raisin Bran_ , _Frosted Mini Wheats_ , and _Bear Naked_ . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ***************** . If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** **THE FINER PRINT** The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. **_For US applicants:_** Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link (********************************************** Contents/E-Verify\_Participation\_Poster\_ES.pdf) . Let's create gr-r-reat days, WK Kellogg Co Recruitment WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
    $139.4k-183k yearly 3d ago
  • Marketing Director

    All Weather Seal of West Michigan 3.7company rating

    Senior manager of marketing job in Lowell, MI

    Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office) Occasional travel to Traverse City and other retail locations Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card Paid Training & Ongoing Leadership Development Medical, Dental & Vision Benefits 401(k) with Company Match Paid Time Off High-Energy, Leadership-Driven Team Environment About All-Weather Seal All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way. As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations. About the Role We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost. This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance. What You'll Do Lead, mentor, and develop all marketing managers across the organization Drive diversified, in-person lead generation strategies to consistently fill the sales schedule Oversee marketing performance, metrics, and cost efficiency across multiple locations Conduct regular one-on-one meetings and leadership development with marketing managers Partner closely with Sales, Operations, and Executive Leadership to align goals Maintain visibility into daily execution while setting direction for growth and improvement Travel occasionally to support teams in Traverse City and other retail locations What You Bring Proven experience in in-person marketing or lead generation Demonstrated success leading leaders and managing marketing teams Strong understanding of performance-based marketing environments High character, professionalism, and people-first leadership style Ability to lead by example and “practice what you preach” Comfort working in an in-office, hands-on leadership role Who Thrives in This Role The best fit for this position is someone who is: A confident, steady people leader Comfortable holding teams accountable while developing talent Strategic but still hands-on Driven by results and continuous improvement Energized by building strong teams and leaders Aligned with a values-driven, family-owned company Apply Today If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you. Apply today and help shape the future of marketing at All-Weather Seal of West Michigan. Salary Description $150,000 - $200,000/year
    $150k-200k yearly 26d ago
  • Manager of Marketing & Brand

    Gryphon Place 3.3company rating

    Senior manager of marketing job in Kalamazoo, MI

    Full-time Description STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
    $56k-72k yearly est. 30d ago
  • Vice President of Marketing & Communications

    Patrick Industries 4.9company rating

    Senior manager of marketing job in Elkhart, IN

    Patrick Industries, a publicly traded company headquartered in Elkhart, Indiana, invites you to join a team of dedicated Team Members who are passionate about delivering high-quality products and exceptional customer service. As a leading solutions provider serving a diverse range of markets across the United States, our commitment to innovation, quality, and sustainability has positioned us as a high growth, diversified and empowered Team of more than 10,000! Your adventure awaits! The Vice President of Marketing & Communications is a key leadership role tasked with shaping and driving Patrick Industries' marketing vision, brand identity, messaging, and strategic initiatives. This leader will ensure the company's diverse portfolio of brands is effectively positioned across its markets, enhancing customer engagement, driving innovation, and maintaining Patrick Industries' reputation as an industry leader in the manufacturing and distribution sectors. Specific responsibilities are as follows: * Marketing and Communications Strategy. Develop and implement a comprehensive marketing and communications strategy to support Patrick Industries' business objectives and long-term growth. Drive marketing and communication initiatives that strengthen the company's brand equity and position in the market. Identify new market opportunities and innovative approaches to expand brand reach. * Brand Management & Development. Oversee the development and execution of branding strategies that highlight the unique value of Patrick Industries' products and services. Ensure consistency of branding and messaging across all divisions, subsidiaries, and customer touchpoints. Lead creative initiatives to refresh and elevate brand positioning across industry verticals. * Communication. Develop content for external communications, including social media, trades, and key internal communications. Focus on generating local/regional/national media interest. Develop a communication program that continually informs our key constituents / C-suite on industry news, and trends. Collaborate and align with our investor relations team to tell our story. * Digital & Traditional Marketing Leadership. Drive the integration of digital marketing strategies, including web presence, social media, and content marketing, to engage with diverse audiences. Oversee traditional marketing efforts such as trade shows, print collateral, and direct marketing to complement digital initiatives. Utilize data analytics to measure performance and ROI, refining strategies for continuous improvement. * Market Insights & Competitive Analysis. Conduct in-depth market research to identify trends, customer needs, and emerging opportunities. Monitor competitors' strategies to position Patrick Industries as a leader in its space. Establish and report on marketing and communication metrics. Translate insights into actionable strategies to enhance customer experience and drive business growth. * Leadership & Team Development. Build, mentor, and lead a high-performing marketing team across multiple divisions and brands. Foster a culture of creativity, collaboration, and accountability within the marketing organization. Partner with cross-functional teams to align marketing efforts with product development, sales, and operational goals. * Customer and Stakeholder Engagement. Work closely with key customers, industry partners, and internal stakeholders to strengthen relationships and ensure alignment with marketing goals. Represent Patrick Industries at industry events, conferences, and customer meetings as a brand ambassador. * Financial Management. Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Track and report marketing performance metrics to the CEO and executive team. Identify cost-saving opportunities while maintaining the quality and impact of marketing initiatives. * Exemplify resolute commitment to Patrick's BETTER values of Balance, Excellence Trust, Team Work, Empowerment and Respect through words, actions and behaviors. * Assess, develop recruit, engage, and lead talent in marketing & brand strategy, as well as across the business, to build and maintain a proactive team biased to providing strong business results. * Exemplify and model Patrick's principles of effective leadership and culture model. * Embrace Patrick's talent/succession planning model with a goal of empowering team members to be their best selves optimizing performance and team member engagement. Candidate Profile Setting Strategy * The ability to create and articulate an inspiring vision for operational excellence within the pillars. * The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Patrick's overall strategy. * An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push boundaries within the industry. * The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful. Executing for Results * The ability to set clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results. * Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations. * An accountable risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks. * A leader who is viewed by others as having a high degree of business understanding with detailed knowledge of internal processes, procedures, product, and industry. Leadership * Leads by example; demonstrating Patrick's principles of effective leadership; Leading for Positive Influence and culture, Leading with Humility, Embracing Responsibility, Communicating with Excellence, Leading with Accurate and Social Awareness, Builds Healthy Accountability and is a Servant Leader. * Trusted partner to Patrick's leadership across the pillars. * Proven ability to inspire teams with an approachable style and creates confidence within the team. * Empowers team to solve issues. * Leads and runs presentations while being prepared to articulate issues and answer questions. * Decisive and empathetic leader, s/he will understand the importance of effectively communicating "the why" a team is to do something to build trust and create buy-in. * Passionate about building relationships with people with encouragement and professionalism. * Ensures team is fully informed of operational objectives and priorities are clear. * Gains understanding of challenges and empowers individuals and teams to find solutions. * Self-reflective and aware of his/her own limitations; and drives team performance with an attitude of continuous improvement by being open to feedback and self-improvement. Relationships and Influence * Naturally connects and builds strong relationships with vendors, customers, stakeholders, and others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively. * An ability to inspire trust and followership in others through proven abilities, influence, and passion for the business. * Creates a sense of purpose/meaning for the team that generates followership beyond his/her own personality and engages others to the greater purpose for the organization as a whole. * Delivers breakthrough innovations and business models that create value for all stakeholders, continually challenging traditional approaches. * Sets audacious business and sustainability goals, driving concerted action and investments, and stays the course in the face of setbacks or push-back from short-term oriented stakeholders. At Patrick Industries, BETTER Together is our commitment to being our best while striving to bring out the best in one another as we join forces Individually, as Teams, with our Business Units, with our Customers, our Communities and within our entire Patrick family. Patrick is an Equal Opportunity Employer. Location:
    $167k-236k yearly est. 4d ago
  • Marketing Manager

    Doeren Mayhew CPAs and Advisors 3.7company rating

    Senior manager of marketing job in Grand Rapids, MI

    Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46 th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor s degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
    $78k-104k yearly est. 22d ago
  • Senior Brand Manager

    Founders Brewing Co

    Senior manager of marketing job in Grand Rapids, MI

    SUMMARY The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives. The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution) ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned. Brand Strategy & Positioning Define and refine the brand's long-term vision, positioning, and consumer value proposition. Translate consumer insights and category trends into compelling strategies and activation plans. Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market. Main KPIs: YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter). Market Research & Insights Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager. Leverage data and insights to inform decision-making and optimize marketing strategies. Partner with the insights team and research agencies to continuously track brand health. Main KPIs: Quarterly trackers delivered on time with action plans. Develop and share at least two major insights reports per year delivered to leadership/commercial teams. Integrated Marketing Communications Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints. Collaborate with creative, media, and PR agencies to produce impactful campaigns. Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion. Ensure storytelling reflects brand values and resonates with U.S. consumers. Main KPIS Media Efficiency Metrics: CPM, CPC, CPV improvements vs. previous year. Increase in digital engagement rate by X%. Content Performance: increase in organic engagement or improvement in social share of voice. Partnerships & Sponsorships (in case we don't have a Sponsorships manager) Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement. Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels. Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments. Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning. Analytics & Performance Tracking Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics. Use analytics to evaluate ROI and continuously improve marketing strategies. Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities. Main KPIs: Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards. Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches. Budget Management & Optimization Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels. Track spending, analyze performance, and recommend optimizations to maximize ROI. Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment. Continuously evaluate marketing investments to drive effectiveness and cost efficiencies. Main KPIs: Budget Accuracy: Keep variance within ±0.3% of planned spend. Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency. Agency & Third-Party Management Manage relationships with creative, digital and media agencies. Provide clear briefs, foster collaboration, and ensure high-quality outputs. Negotiate contracts, track performance, and maximize ROI on agency partnerships. Main KPIs: Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation. Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope. Commercial & Cross-Functional Collaboration Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution. Collaborate with innovation, insights, and finance to align brand plans with business targets. Support product launches and brand activations with integrated campaigns. Main KPIs: Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities. Launch Excellence KPI: On-time delivery of launch plans QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role. Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape. Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity. Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy. Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media. Agency Management: Strong experience working with and managing external agencies and third parties. Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies. Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects. Prior experience working in a global or national beer/beverage company. Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market. MBA or Master's degree in Marketing, Business, or related field is a plus. Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences. Compensation & Benefits: Salary Range: $100,000-115,000/ year Health, dental, vision, and other coverage for all employees starts date of hire. 401(k) matching Paid time off, volunteer time, and floating holidays Employee Assistance Program Paid sabbaticals with tenure Paid parental leave for all employees
    $100k-115k yearly 17d ago
  • Director of People & Talent Strategy

    EG Professional

    Senior manager of marketing job in Grand Rapids, MI

    Director of People & Talent Strategy The Director of People & Talent Strategy serves as the strategic and operational HR leader for OVD Insurance, overseeing the full employee lifecycle while building a scalable people function that supports the organization's growth across the nation. This role is ideal for an aspiring HR leader who thrives in a fast-paced, entrepreneurial environment and wants to join a winning team. They will lead organizational design efforts, talent acquisition and workforce planning, HR operations, and employee experience initiatives. This leader partners closely with senior leadership to ensure HR practices reinforce business strategy, culture, and performance expectations. Essential Duties & Responsibilities Strategic People Leadership Aligns HR policies, programs, and talent strategies with organizational goals and growth plans. Leads organizational design initiatives to support scalability, role clarity, and operational efficiency. Acts as a trusted advisor and coach to executive team and business leaders, with deft stakeholder management capabilities. Solves problems creatively and consideration for nuances Talent Acquisition & Workforce Planning Oversees full-cycle recruiting, managing the internal recruiting team and driving talent pipeline development. Leads workforce planning to ensure staffing needs align with business forecasts and departmental priorities. Builds external networks to strengthen employment branding and talent pipeline development. HR Operations & Compliance Manage and develop team of two direct reports within HR, aligning their goals to company objectives, and holding them accountable for performance. Oversees HR programs including compensation, benefits, leave, investigations, employee relations, and compliance. Supports optimization of HRIS and ATS systems; promotes data-driven HR decision-making. Ensures compliance with federal, state, and local employment regulations. Performance, Learning & Development Builds or procures best training, leadership development programs to support org-wide learning initiatives. Oversees performance management, goal-setting, feedback cycles, and succession planning. Culture, Engagement & Retention Leads employee engagement strategies, recognition programs, and retention initiatives. Drives initiatives that promote OVD's mission, values, and evolving culture. Creates internal change management capabilities and manages employee communication on organizational initiatives. Financial & Business Partnership Collaborates with the CFO on salary/compensation budgets, workforce investment planning, and wage structure alignment. Able to proactively provide suggestions at an organizational and individual level for compensation models that are attuned to business goals, industry norms and motivations. Contributes to business strategy through people insights, labor forecasting, and HR metrics. Serve as the trusted face of OVD, in partnership with OVD agents, to partner with client executives who desire strategic coaching on HR topics. Required Skills & Capabilities Strong Talent foundation with experience across workforce planning, recruiting, development and HR operations. Experience coaching leaders, facilitating discussions, and resolving complex organizational issues. Exceptional communication, consulting, negotiation, and relationship-building skills. Ability to thrive in a startup-like, high-growth, high-change environment. Strong project management skills with ability to lead cross-functional initiatives. Familiarity with HRIS and ATS platforms; data- and metrics-oriented approach. Insurance industry experience is a plus. In-person collaboration 80-100% weekly at new headquarters in Grand Rapids, MI. Education & Experience Bachelor's degree in HR, Business, Psychology, Communications or related field required Proven experience of progressive HR or talent consulting experience, including leadership of recruiting and generalist functions. Strong experience in organizational development, performance management, and leadership development strongly preferred.
    $116k-157k yearly est. 23d ago
  • Director of People & Talent Strategy

    OVD Insurance

    Senior manager of marketing job in Grand Rapids, MI

    Job Description Director of People & Talent Strategy The Director of People & Talent Strategy serves as the strategic and operational HR leader for OVD Insurance, overseeing the full employee lifecycle while building a scalable people function that supports the organization's growth across the nation. This role is ideal for an aspiring HR leader who thrives in a fast-paced, entrepreneurial environment and wants to join a winning team. They will lead organizational design efforts, talent acquisition and workforce planning, HR operations, and employee experience initiatives. This leader partners closely with senior leadership to ensure HR practices reinforce business strategy, culture, and performance expectations. Essential Duties & Responsibilities Strategic People Leadership Aligns HR policies, programs, and talent strategies with organizational goals and growth plans. Leads organizational design initiatives to support scalability, role clarity, and operational efficiency. Acts as a trusted advisor and coach to executive team and business leaders, with deft stakeholder management capabilities. Solves problems creatively and consideration for nuances Talent Acquisition & Workforce Planning Oversees full-cycle recruiting, managing the internal recruiting team and driving talent pipeline development. Leads workforce planning to ensure staffing needs align with business forecasts and departmental priorities. Builds external networks to strengthen employment branding and talent pipeline development. HR Operations & Compliance Manage and develop team of two direct reports within HR, aligning their goals to company objectives, and holding them accountable for performance. Oversees HR programs including compensation, benefits, leave, investigations, employee relations, and compliance. Supports optimization of HRIS and ATS systems; promotes data-driven HR decision-making. Ensures compliance with federal, state, and local employment regulations. Performance, Learning & Development Builds or procures best training, leadership development programs to support org-wide learning initiatives. Oversees performance management, goal-setting, feedback cycles, and succession planning. Culture, Engagement & Retention Leads employee engagement strategies, recognition programs, and retention initiatives. Drives initiatives that promote OVD's mission, values, and evolving culture. Creates internal change management capabilities and manages employee communication on organizational initiatives. Financial & Business Partnership Collaborates with the CFO on salary/compensation budgets, workforce investment planning, and wage structure alignment. Able to proactively provide suggestions at an organizational and individual level for compensation models that are attuned to business goals, industry norms and motivations. Contributes to business strategy through people insights, labor forecasting, and HR metrics. Serve as the trusted face of OVD, in partnership with OVD agents, to partner with client executives who desire strategic coaching on HR topics. Required Skills & Capabilities Strong Talent foundation with experience across workforce planning, recruiting, development and HR operations. Experience coaching leaders, facilitating discussions, and resolving complex organizational issues. Exceptional communication, consulting, negotiation, and relationship-building skills. Ability to thrive in a startup-like, high-growth, high-change environment. Strong project management skills with ability to lead cross-functional initiatives. Familiarity with HRIS and ATS platforms; data- and metrics-oriented approach. Insurance industry experience is a plus. In-person collaboration 80-100% weekly at new headquarters in Grand Rapids, MI. Education & Experience Bachelor's degree in HR, Business, Psychology, Communications or related field required Proven experience of progressive HR or talent consulting experience, including leadership of recruiting and generalist functions. Strong experience in organizational development, performance management, and leadership development strongly preferred.
    $116k-157k yearly est. 24d ago
  • Product Marketing Manager

    Whirlpool Corporation 4.6company rating

    Senior manager of marketing job in Benton Harbor, MI

    Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including _Whirlpool_ , _KitchenAid_ , _JennAir, Maytag_ , _Amana,_ _Brastemp_ , _Consul_ , and _InSinkErator_ . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com . **The team you will be a part of** The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends. **This role in summary** The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends. **Your responsibilities will include** + Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell. + Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning. + Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics. + Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions. + Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions. + Drive projects from Advanced Development to Production Project Readiness. **Minimum requirements** + Bachelor's degree + 5+ years experience in marketing, brand management, product management or similar discipline **Preferred skills and experiences** + Bachelor's degree in Marketing or similar related field + Master's degree + Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively + Excellent critical thinking, sound judgment and effective decision-making ability + Proven success working in a fast paced, complex matrixed environment + Strong strategic and analytical mindset + Strong business acumen with the ability to use insights to drive action + Highly collaborative with ability to build solid working partnerships across functional groups **What we offer** Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). **Additional information** Whirlpool's Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including: + **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. + **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year. + **Sabbatical** - Four weeks paid leave after every five years of service. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers (********************************* . Additional information about the company can be found on Facebook (*************************************** , Twitter (********************************* , LinkedIn (************************************************************ , Instagram (**************************************** and YouTube (************************************************* . Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
    $90k-116k yearly est. 60d+ ago
  • Retail Event Marketing Manager

    Leaffilter North, LLC 3.9company rating

    Senior manager of marketing job in Grand Rapids, MI

    Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball". Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: * Normal office environment and field office/manufacturing/construction environment. * Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. * Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
    $61k-78k yearly est. 2d ago
  • Dir Marketing & Communications

    Beacon Health System 4.7company rating

    Senior manager of marketing job in Granger, IN

    The Director of Marketing and Communications will lead the day-to-day operations of Beacon Health Sytem's multi-state marketing and communications strategies. This senior-level position will oversee key areas, including consumer marketing, social media, content creation, internal communications, corporate communications, and media relations. The Director will be responsible for driving integrated communication strategies that enhance the health system's brand, foster patient engagement, and effectively communicate with both internal and external audiences. Hybrid work environment MISSION, VALUES and SERVICE GOALS * MISSION: We deliver outstanding care, inspire health, and connect with heart. * VALUES: Trust. Respect. Integrity. Compassion. * SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team. Lead and manage the Marketing team by: * Lead and manage the marketing and communications teams responsible for consumer marketing, social media, internal communications, corporate communications, content creation, and media relations across all regions within the health system. * Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth. * Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system's voice and mission. * Manage and optimize the health system's social media presence, fostering engagement and promoting key initiatives. * Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary. * Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms. * Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization. * Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations. * Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful. * Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture. Performs other functions to maintain personal competence and contribute to the overall effectiveness of the department by: * Completing other job-related assignments and special projects as directed. Leadership Competencies * Drives Results - Consistently achieving results, even under tough circumstances. * Customer Focus - Building strong customer relationships and delivering customer-centric solutions. * Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity. * Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. * Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. ORGANIZATIONAL RESPONSIBILITIES Associate complies with the following organizational requirements: * Attends and participates in department meetings and is accountable for all information shared. * Completes mandatory education, annual competencies and department specific education within established timeframes. * Completes annual employee health requirements within established timeframes. * Maintains license/certification, registration in good standing throughout fiscal year. * Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department. * Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self. * Adheres to regulatory agency requirements, survey process and compliance. * Complies with established organization and department policies. * Available to work overtime in addition to working additional or other shifts and schedules when required. Commitment to Beacon's six-point Operating System, referred to as The Beacon Way: * Leverage innovation everywhere. * Cultivate human talent. * Embrace performance improvement. * Build greatness through accountability. * Use information to improve and advance. * Communicate clearly and continuously. DEIB Commitment Our commitment is to deliver outstanding care, inspire health, and connect with heart by fostering diversity, equity, inclusion and a profound sense of belonging in everything we do. Education and Experience * The knowledge, skills and abilities as indicated below are normally acquired through the completion of a bachelor's degree in marketing, communications, public relations, or related field. A master's degree is strongly preferred. * 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in the healthcare or health systems industry. Knowledge & Skills * Demonstrated experience in overseeing large-scale marketing campaigns, media relations, social media strategy, and content development. * Strong knowledge of integrated marketing strategies, corporate communications, and crisis communication management. * Exceptional leadership skills with the ability to manage and develop teams across multiple functions and regions. * Excellent written, verbal, and interpersonal communication skills. * Proven ability to collaborate with senior leadership and other stakeholders to achieve organizational objectives. * Strong analytical skills with experience measuring campaign effectiveness and optimizing strategies for better outcomes. * Familiarity with healthcare industry trends, regulations, and the evolving digital landscape. * Ability to work in a fast-paced, complex environment while managing multiple priorities. Working Conditions * Works in an office environment. * May be required to travel to off-site locations. * Hybrid work environment. Physical Demands * Requires the physical ability and stamina to perform the essential functions of the position. #LI-POST
    $64k-104k yearly est. 60d+ ago
  • Sales & Marketing Director

    The C2 Group 4.4company rating

    Senior manager of marketing job in Grand Rapids, MI

    The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships. The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes. The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids. About C2: The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive. Core Values: Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery. Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy. Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented. Accountabilities of the Sales and Marketing Director: Lead, manage, and hold accountable Lead, coach, manage, and hold accountable direct reports Support and promote the company values, culture, and processes Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s) Set clear expectations, provide frequent feedback, and facilitate quarterly conversations Monitor team health and support growth through IDS (Identify, Discuss, Solve) Provide the necessary training opportunities, tools, and resources to ensure team success Own marketing strategy and process Develop and execute marketing strategy in line with company annual and quarterly goals Assist in new offering development based on market trends Develop marketing approach for differentiation against competitors with similar services Maintain a C2 presence in the Midwest digital agency landscape Report on marketing activity results with clear initiatives, measurables, and outcomes Develop, maintain, and ensure marketing processes are followed by all Own sales strategy and process Develop and execute sales strategy in line with company annual and quarterly goals Uphold process to qualify prospects against established target audience / market Oversee successful handoffs of sold work to PMO team Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity Report weekly on progress made toward goals to Executive Team Develop, maintain, and ensure sales processes are followed by all Lead goal forecasting and reporting Drive quarterly and annual sales forecasting to inform goals Ensure new and account pipeline activities are adequate to achieve sales goals Ensure accurate use of client relationship management tools (CRM) Centralize sales activity within C2 infrastructure for transparency of activities and progress Drive Lead Generation Generate marketing leads through campaigns and inbound strategies Maintain key channel relationships and industry presence Manage technology partner relationships Own The C2 Group website Oversee creation of all marketing materials Own proposal and contract management Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks Guide legal counsel communication to ensure forward-thinking, quality contract language Drive scoping activities and contract reviews to ensure accurate contract creation Ensure accurate and centralized use of contract creation tools Lead ‘close business' activities Meet quarterly and annual company sales goals Support and guide direct reports to meet sales goals Oversee successful process for and execution of handoffs of sold work to PMO team Education & Experience: Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience. Minimum of two (2) years managing a team. Proven prior experience with proposal responses in complex IT and/or software development arena. Three (3) to five (5) years of experience in digital agencies. Experience working within the EOS (Entrepreneurial Operating System) framework Previous experience with the sale of services including web design and development, either in delivery of or sales of Proven ability to hit financial or sales goals. Experience with developing client-facing account plans.
    $87k-138k yearly est. Auto-Apply 60d+ ago
  • Beauty Brand Associate - Rivertown Crossings

    The Gap 4.4company rating

    Senior manager of marketing job in Grandville, MI

    About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. About the Role At Old Navy, we're all about celebrating beauty in every form-and we're looking for a Beauty Brand Associate who shares that passion. In this role, you'll be a go-to expert on the sales floor, solving our customer's styling and service needs by navigating Old Navy's best-of beauty and personal care curation, offering personalized beauty recommendations, and creating a welcoming, inclusive shopping experience What You'll Do * Greet every customer with enthusiasm and help customers find beauty products that suit them best * Stay current on Old Navy and 3rd Party featured brands, new arrivals, and beauty trends * Demonstrate product knowledge across all beauty and personal care categories * Support brand events, in-store demos, and seasonal promotions * Maintain clean, well-stocked, and visually appealing displays * Help meet daily sales goals through suggestive selling and upselling * Collaborate with team members to deliver an exceptional guest experience * Provide feedback on the beauty experience and how customers are responding * Promote loyalty by educating customers about our loyalty programs * Be accountable to personal goals which contribute to overall store goals and results. * Support sales floor, fitting room, cash wrap, back of house, based on business needs. Who You Are * A love for beauty and a desire to help others feel confident * Strong communication and customer service skills * A team player who thrives in a fast-paced retail environment * Willingness to learn about new products and share that knowledge * Previous retail or beauty experience is a plus, but not required * Availability to work evenings, weekends, and holidays as needed Benefits at Old Navy * Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. * One of the most competitive Paid Time Off plans in the industry.* * Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.* * Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.* * Employee stock purchase plan.* * Medical, dental, vision and life insurance.* * See more of the benefits we offer. * For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
    $108k-152k yearly est. 60d+ ago
  • Senior Brand Marketing Manager

    WK Kellogg Co 4.8company rating

    Senior manager of marketing job in Battle Creek, MI

    At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. Here's What You'll Be Doing: * Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. * Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. * Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). * Partner with agencies and internal stakeholders to develop compelling brand content and activation plans * Collaborate with sales and commercial partners to drive strong in-market execution and impact. * Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. Requirements: * Bachelor's degree in a related field is required. * An MBA or a master's degree in marketing, business management, or a related field is preferred. * Brand Management experience required, preferably within the CPG environment * The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required * Proven track record of building and executing strategic brand plans, especially in partnership with agencies. * Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. * The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. Salary Range: $139,440 - $183,015 Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: * Incentive Plan bonus eligibility * Health, dental and vision insurance * Savings and Investment Plan with Company match and contribution * Paid Time Off (includes paid sick time) * 11 Paid Holidays * Life Insurance, AD and D Insurance and STD/LTD * Tuition reimbursement, adoption assistance for eligible employees * Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ****************** If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link. Let's create gr-r-reat days, WK Kellogg Co Recruitment
    $139.4k-183k yearly 3d ago
  • Manager of Marketing & Brand

    Gryphon Place 3.3company rating

    Senior manager of marketing job in Kalamazoo, MI

    Description: STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements: ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
    $56k-72k yearly est. 30d ago
  • Product Marketing Manager

    Whirlpool 4.6company rating

    Senior manager of marketing job in Benton Harbor, MI

    Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends. This role in summary The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends. Your responsibilities will include * Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell. * Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning. * Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics. * Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions. * Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions. * Drive projects from Advanced Development to Production Project Readiness. Minimum requirements * Bachelor's degree * 5+ years experience in marketing, brand management, product management or similar discipline Preferred skills and experiences * Bachelor's degree in Marketing or similar related field * Master's degree * Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively * Excellent critical thinking, sound judgment and effective decision-making ability * Proven success working in a fast paced, complex matrixed environment * Strong strategic and analytical mindset * Strong business acumen with the ability to use insights to drive action * Highly collaborative with ability to build solid working partnerships across functional groups What we offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional information Whirlpool's Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including: * Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. * Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year. * Sabbatical - Four weeks paid leave after every five years of service. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
    $90k-116k yearly est. 60d+ ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Kalamazoo, MI?

The average senior manager of marketing in Kalamazoo, MI earns between $95,000 and $157,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Kalamazoo, MI

$122,000
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