Senior manager of marketing jobs in Lafayette, IN - 58 jobs

Job Title: VP of Marketing & E-commerce Department: Marketing Reports to: Chief Executive Officer (CEO) Last Revised: 12/18/2025 We are seeking an experienced VP of Marketing and E-commerce to drive our company's growth and success. In this critical role, you will be responsible for driving revenue growth, customer growth, and subscription growth, while deploying the marketing strategy outlined in the company vision. To measure success, you will focus on key performance indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Conversion Rate (CVR), Average Order Value (AOV), Average Selling Price (ASP), Net Promoter Score (NPS), and customer retention rate. The ideal candidate will possess a data-driven mindset, strong leadership skills, and the ability to create and execute innovative marketing strategies. You will be accountable for maximizing ROI, optimizing marketing campaigns and channels, and effectively communicating the company's value proposition to our target audience. Additionally, you will develop and launch new subscription-based offerings, as well as design customer retention programs to enhance customer loyalty and lifetime value. Furthermore, we are looking for a passionate and dedicated individual who shares our mission of enriching homes through the art of candle making, acts of kindness, and heartfelt connections. You will combine your expertise in data-driven marketing, e-commerce execution, and creative management to make a meaningful impact on our great customers and employees. We believe in nurturing a close-knit community within our town and company, so we seek someone who is genuinely committed to our craft, our people, and our purpose of spreading tranquility and warmth to our candle friends everywhere. If you are someone who wakes up every morning excited to contribute to our vision, eager to collaborate with your fellow coworkers, and driven to maintain our culture, then you may be the perfect fit for our team. Primary Responsibilities: Independently manage the marketing and e-commerce function: Developing and implementing strategies and initiatives that align with the company's overall vision and goals. Demonstrate the ability to make informed decisions without requiring tactical direction. Leverage a deep understanding of e-commerce metrics, attribution models, and forecasting methodologies: Execute comprehensive, data driven marketing strategies to drive data-informed decision making, optimize marketing efforts, and maximize ROI across all marketing and e-commerce initiatives. Continuously monitor and analyze key performance indicators, such as CAC, CLTV, CVR, AOV, ASP, NPS, and customer retention rate to drive data-driven decision-making, enhance marketing strategies, and ultimately contribute to the company's growth and financial success. Sets strategic direction of our marketing efforts while also ensuring the successful execution: Possess both strategic thinking and operational management skills, allowing us to effectively balance big-picture vision with hands-on execution that will drive growth, optimize marketing efforts, and contribute to the overall success of our organization. Develop and implement comprehensive marketing strategies aligned with company goals and vision, ensuring their successful execution to drive business growth and achieve desired outcomes. Balance strategic planning with hands-on operational management, proactively addressing day-to-day challenges and optimizing processes to maximize efficiency and effectiveness. Marketing and Ecommerce leader responsible for rebuilding and optimizing team dynamics, systems, and standards: Strong leadership abilities, a strategic mindset, and a hands-on approach to managing and developing teams and processes. Identify and address gaps in the current team structure, systems, and standards, implementing necessary changes to improve performance and optimize outcomes. Foster a culture of continuous improvement, collaboration, and growth by providing leadership, mentorship, and support to team members as they adapt to new systems and processes. Foster a high-performance culture by setting clear expectations, consistently monitoring and measuring team performance, and making difficult decisions: Strong leadership abilities, a strategic mindset, and a hands-on approach to managing and developing teams and processes. Establish and maintain a culture of accountability by setting clear performance expectations, regularly reviewing progress, and providing constructive feedback to team members. Requirements Required Qualifications/Experience: Bachelor's degree in marketing, business administration, or a related field OR equivalent experience required. 8-12+ years in ecommerce or DTC marketing Experience at a $10M-$50M ecommerce brand (or scaling within that range) Proven success owning CAC, LTV, forecasting, and growth targets Experience rebuilding or restructuring a marketing team Strong partnership history with Finance and Operations Experience working with a company that implemented and successfully utilized the Entrepreneurial Operating System (EOS) preferred. Required Skills/Abilities: Drive customer acquisition and lifecycle marketing strategies to maximize customer value and retention Utilize forecasting, budgeting, and ROI discipline to optimize marketing investments and ensure cost-effective growth Demonstrate Martech fluency in attribution and analytics to inform data-driven decision making and performance optimization Provide strong leadership by fostering a culture of accountability, driving change management initiatives, and empowering team members to succeed Communicate clearly and concisely to ensure alignment and clarity across the organization Take ownership of projects and decisions, demonstrating high levels of follow-through and accountability Be comfortable making tough decisions, when necessary, prioritizing the best interest of the company and its customers, while also being able to self-regulate public emotions to push forward with company goals & initiatives. Ability to exhibit the small business mindset, even as the business grows. Ability to work well with and lead a team in this at times ambiguous context. Physical Requirements: Prolonged periods sitting at desk and working on a computer. Environment Requirements: On-site role working in an environment with various fragrances and scents. Travel Requirements: Minimal travel (2 - 3 trips annually at times). This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

SlimFast , the brand recently acquired by Heartland Food Products Group, is seeking a Senior Brand Manager responsible for developing the overall marketing strategy along with activating the brand plan at all levels of consumer support. In addition to SlimFast , Heartland Food Products Group is also the home of the Splenda and Java House brands. This position will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance and evaluate ROI effectiveness. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency. The Senior Brand Manager will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action. The Senior Brand Manager reports to the President and will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. Example focus areas include: Brand ownership and oversight of the portfolio, understand key business drivers to the apply learnings to accelerate growth. Partner with the sales organization to track in market performance, facilitate in crafting sell stories with retail customers and drive optimal shelf assortment. Work with our Insight Team to better understand consumer needs and purchase motivation, the What & Why. Brief internal and external agency partners for creative asset development and media planning to support plan tactics. Essential Duties and Responsibilities: Serve as the internal and external brand ambassador, promoting our mission and brand. Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts. Lead a broad range of activities from packaging, pricing, promotion & product. Conduct in-depth market and brand analysis to support category and brand growth. Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action. Prepare and create engaging and persuasive presentations at all levels of the organization. Work collaboratively with internal communication group in development of creative Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels. Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans. Desired Skills & Required Experience Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. Solution focused mindset, demonstrate ability to operate with a business ownership mindset. Collaborative attitude, work harmoniously with internal and external cross functional partners BS/BA in business, marketing or related discipline required. MBA preferred. 8-10 years previous experience, ideally with CPG products background.

Who We Are: At OPENLANE we make wholesale easy so our customers can be more successful. We're a technology company building the world's most advanced-and uncomplicated-digital marketplace for used vehicles. We're a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we're an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values: Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity. We seek to understand and improve our customers' experience. Smart Risk-Taking. We transform risk into progress through data, experience, and intuition. Fearless Ownership. We deliver what we promise and learn along the way. We're Looking For: We are seeking a Group Product Manager with experience in product strategy development, agile methodologies, and team leadership. You will be part of a dynamic and collaborative Product Management team responsible for driving the development and execution of product roadmaps that align with our company's vision. You will be involved in leading product discovery and execution phases, managing a portfolio of digital products, and mentoring a small team of product managers. In this role, you will have the opportunity to use your experience in creating product strategies, utilizing data-driven decision-making, and managing cross-functional collaborations. The ideal candidate will have 7+ years of experience in product management roles with management experience. You Are: Visionary. You have a strong ability to see the big picture and create a compelling product vision that aligns with business goals. Data-Driven. You leverage data to make informed decisions and track the impact of product releases on key performance indicators. Collaborative. You work effectively across different teams, incorporating feedback from various stakeholders to improve your products. Mentor. You guide and develop product managers, helping them grow their qualitative and quantitative skills. Strategic Thinker. You can prioritize initiatives that provide the most value to a diverse user base across the organization. You Will: Develop and communicate a product vision that outlines the future impact of your product portfolio on the company. Build and maintain a prioritized product roadmap aligned with your vision, ensuring its execution through agile methodologies. Lead an Agile development team through product discovery and execution, creating user stories and managing the product backlog. Apply data-driven strategies to inform business decisions and track the success of product releases against company KPIs. Collaborate with cross-functional teams, business partners, and stakeholders to improve products and ensure alignment with business goals. Mentor and lead a team of Product Managers and Business Analysts, guiding them through the Agile process as they develop their own visions, roadmaps, and KPIs. Act as a liaison to senior leadership, reporting on the impact and progress of your product portfolio. Must Have's: 7+ years of experience in a customer-facing, technology-related business role as a product manager. Bachelor's degree in a relevant field. Proven success in developing business cases, roadmaps, and product execution strategies. Demonstrated ability to work across an organization, incorporating feedback from internal stakeholders. Prioritize capabilities that benefit the varying needs of users across a heterogeneous organization Strong communication skills, comfortable with varying audiences from engineers to C-level executives. Nice to Have's: Experience in a similar industry or with similar Digital Marketplace products. Familiarity with advanced data analytics tools. Experience in managing remote or distributed teams. What We Offer: Competitive pay Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US) Immediately vested 401K (US) or RRSP (Canada) with company match Paid Vacation, Personal, and Sick Time Paid maternity and paternity leave (US) Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US) Robust Employee Assistance Program Employer paid Leap into Service Day to volunteer Tuition Reimbursement for eligible programs Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization Company culture of internal promotions, diverse career paths, and meaningful advancement Sound like a match? Apply Now - We can't wait to hear from you! Compensation Range of Annual Salary: $130,000.00 - $185,000.00 (Depending on experience, skill set, qualifications, and other relevant factors.)

Digital Marketing Manager inen: JFandCo.inen is a fast-growing online retailer offering a wide range of high-quality clothing, accessories, and home goods. We are committed to providing our customers with the latest trends and styles at affordable prices. With a focus on innovation and customer satisfaction, we are constantly looking for talented individuals to join our team and help us continue to excel in the world of fashion and e-commerce. Job Summary: As a Digital Marketing Manager at JFandCo.inen, you will be responsible for developing, implementing, and managing our company's overall digital marketing strategy. You will oversee all digital marketing campaigns, from concept to execution, across various platforms such as social media, email, and search engines. By combining your expertise in digital marketing with our product offerings, you will play a crucial role in driving brand awareness, customer acquisition, and retention. Key Responsibilities: - Develop and implement digital marketing campaigns to increase brand awareness and drive customer acquisition and retention - Manage the company's presence on various digital platforms including social media, email marketing, and search engines - Analyze and interpret key data metrics and insights to improve campaign performance and marketing strategies - Collaborate with the design team to create visually appealing and effective marketing materials for digital channels - Monitor and stay up-to-date on industry trends and competition to ensure our marketing strategies remain competitive - Develop and manage the digital marketing budget, tracking expenses and ROI regularly - Work closely with cross-functional teams such as product, sales, and operations to align marketing efforts with company goals and initiatives - Manage and oversee the performance and development of the digital marketing team Qualifications: - Bachelor's degree in marketing, digital media, or a related field - Proven working experience as a Digital Marketing Manager, preferably in the e-commerce industry - In-depth knowledge of various digital marketing channels such as social media, email marketing, PPC, and SEO - Experience with analytics tools such as Google Analytics, AdWords, and social media insights - Strong analytical skills and ability to interpret data to make informed decisions - Excellent project management skills and ability to work under tight deadlines - Strong communication and collaboration skills - Up-to-date with the latest trends and best practices in digital marketing - A creative mindset and the ability to think outside the box Join Our Team: At JFandCo.inen, we value innovation, teamwork, and dedication. If you have a passion for digital marketing and a creative mindset, we want you to join our team and help us take our brand to the next level. In addition to a competitive salary and benefits package, you will have the opportunity to work in a dynamic and fast-paced environment, with a team that is passionate about what they do. Apply now and let's build the future of fashion together!

Responsible for multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms. REPORTS TO Reports to property Marketing Manager with a dotted line to Corporate Marketing Team. Primary JOB FUNCTIONS 1. Administration & Brand Support• Support execution of marketing plans and SMART goals for assigned brands.• Collaborate on marketing strategy, campaign ideation, and implementation.• Maintain marketing trackers, timelines, and project updates.• Assist in managing allocated marketing budgets and tracking expenses.• Provide routine performance reporting on marketing initiatives.• Maintain digital asset libraries including photography, video, and brand collateral.• Coordinate photo and video shoots, ensuring assets align with brand standards.• Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines.• Participate in local events and networking opportunities to strengthen community engagement and brand awareness. 2. Digital & Email Marketing• Support the creation and deployment of brand and outlet email campaigns.• Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice.• Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization.• Manage online profiles (Google Business, OpenTable, Yelp, TripAdvisor, etc.) to strengthen visibility and reputation. 3. Social Media• Execute social media strategy in alignment with each brand's marketing plan, including paid social media campaigns.• Develop engaging content calendars that reflect brand personality and encourage community interaction.• Create and curate high-quality photography and video content for digital use.• Engage with followers and guests through active community management-responding to messages, comments, and reviews in brand voice.• Collaborate with influencers and brand partners to expand reach and awareness.• Monitor and report on social media performance, insights, and growth opportunities.• Stay current on trends, tools, and best practices to evolve the brand's digital presence. 4. Local Marketing: Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally. Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material. WORK ENVIRONMENT Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required. KEY RELATIONSHIPS Internal: General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team. External: Community partners, vendor support staff, and vendor technical support. QUALIFICATIONS Essential: Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn. 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience. Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications. Understands social media KPIs and application to overall strategy. Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc. Has creative eye for capturing quality photography/videos and ability to make minor edits. Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly. Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format. Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management. Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations. Can easily and naturally promote brand advocacy through relationships, online and off. Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution. Maintains personal social media profiles in a professional manner. Desirable: Previous experience in the hospitality industry. Knowledge of online marketing and good understanding of major marketing channels. PHYSICAL ABILITIES Essential: While performing the duties of this job, the Assistant Marketing Manager is regularly required to move around the facility; to stand for long hours during events. This position may require work inside or outside of the building, as needed by events. Generally, works in an office setting with minimal adverse exposure to environmental hazards. STANDARD SPECIFICATIONS Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests. A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

The Sr. Marketing Strategist is a senior-level role responsible for defining, leading, and evolving Beck's marketing strategy. This role partners closely with leadership across the company to translate business objectives into integrated, data-informed marketing strategies across channels and markets. This position requires deep marketing expertise operating at both the strategic and advisory level by helping shape long-term direction and ensuring strategies are executable and measurable. The position will work at our Atlanta, IN headquarters. As a member of the Beck's Family of employees, all full-time employees are eligible for a generous benefits package: Health benefits including two medical plan options and company HSA contributions, dental, vision, employer paid life/AD&D for you and your dependents, disability insurance, and access to an onsite Nurse Practitioner 401k plan match & company sponsored pension plan and access to a Financial Advisor to help you manage your retirement savings Paid time off, Paid Holidays, Wellness Programs, & Corporate Discounts Company Christmas Party, Free Lunch, Two Hundred Dollar Merchandise Allowance, & Much More Responsibilities Lead the development of integrated marketing strategies aligned to Beck's business goals, brand promise, and farmer-first philosophy Translate business objectives into clear strategic direction for campaigns, initiatives, and channel investment Ensure messaging and positioning clearly reflect Beck's value, differentiation, and commitment to helping farmers succeed Define long-term marketing roadmaps that support product launches, market expansion, and customer lifecycle growth Turn market insights, customer research, and performance data into actionable strategic recommendations Ensure consistency and clarity of messaging, positioning, and value propositions across all channels Act as a strategic bridge between marketing and various departments and teams by helping them align marketing strategy with go-to-market plans Leverage customer data, market trends, and competitive intelligence to guide strategic decisions Define success metrics and KPIs aligned to business outcomes (not just activity metrics) Evaluate marketing performance and adjust strategy based on results and learnings Help elevate strategic thinking across the marketing team Facilitate best practices, frameworks, and processes that increase marketing effectiveness and clarity Perform other related duties as may be required by the Marketing Communications Manager Job Requirements Education and training: Bachelor's Degree in area of Marketing Communications or other related field. Must possess and maintain a valid driver's license and insurable driving record as determined by Beck's automobile insurance policy. Technical knowledge: Excellent verbal and written communication skills. Possess positive attitude and actions Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision Experience: Minimum of ten (10) years' experience in a marketing or communications related field. Experience developing and guiding marketing strategy in support of business goals ** In an effort to provide a safer, drug-free workplace for employees, all full-time applicants to whom offers of employment are made must submit to a drug test and background check, subject to applicable local, state, or federal laws or regulations. Employment at Beck's is contingent upon passing these pre-employment screenings.

Job Description Our client is a prominent private Christian university-among the largest in its state-looking for a Director of Marketing Strategy to establish and lead a specialized marketing team supporting its fast-expanding online programs. This newly created position will form the foundation of the university's online marketing efforts, enhancing brand recognition and fueling enrollment growth within an intensely competitive higher education market. This role is ideal for a visionary marketing professional who excels at blending creative thinking with measurable outcomes. The successful candidate will construct a top-tier team from scratch, create integrated marketing campaigns, and ensure external partners meet performance expectations. Key Responsibilities: Ensure external marketing agencies meet performance standards, deadlines, and deliverables while producing quantifiable outcomes Lead, develop, and coach a newly formed marketing team dedicated to the online division Act as the central point of contact between marketing operations and online division executives, facilitating ongoing strategic coordination Analyze marketing metrics and data to shape strategy, refine campaigns, and present findings to senior leadership Create differentiated, full-cycle marketing campaigns that set the organization apart in a saturated market Work alongside creative, digital, and communications colleagues to produce promotional assets across print, digital, and additional platforms Build and execute holistic marketing strategies combining brand awareness initiatives with performance-driven tactics to increase enrollment and visibility Cultivate an environment of innovation, inquisitiveness, and ongoing improvement within the marketing function Supervise project parameters, schedules, outputs, and key milestones across several simultaneous efforts Convert competitive intelligence and market research into practical campaign approaches Steward significant marketing budgets with strong fiscal responsibility and project oversight Requirements Required: Demonstrated success holding external vendors and agency partners to high performance standards Strong written and oral communication abilities, including experience presenting to executive leadership and collaborating across departments Proficiency in reading dashboards, interpreting analytics, and leveraging campaign data to guide decisions Solid project management skills with capacity to juggle multiple sophisticated initiatives at once 5-7+ years of strategic marketing experience with documented, quantifiable achievements in lead generation, revenue growth, brand development, or market expansion Hands-on experience with both brand-building (awareness, top-of-funnel) and results-oriented (lead generation, conversion) marketing approaches Ability to operate autonomously, manage competing priorities in a dynamic setting, and adjust to shifting organizational requirements Experience overseeing or shaping substantial marketing budgets Proven capability to conceptualize and deliver comprehensive marketing campaigns from inception to completion Exceptional organizational skills with sharp attention to detail, timelines, and quality of deliverables Preferred: Background in higher education marketing (sector-specific experience is highly valued) Bachelor's degree in Marketing, Business, Communications, or related discipline; graduate degree preferred History of recruiting, developing, and managing marketing teams Experience across diverse industries or verticals, showcasing flexibility Prior work in smaller organizations or startups with direct executive access and strategic accountability Working knowledge of CRM platforms, marketing automation tools, and campaign management systems Blend of agency and corporate/in-house marketing experience Benefits Salary Range: $109,000 annually, commensurate with experience Comprehensive benefits package including healthcare and retirement plans Generous paid time off and vacation schedule Mission-driven work environment with strong work-life balance Equal Employment Opportunity and Non-Discrimination Policy Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. 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Manager/Director of Portfolio Strategy (Depending on Experience)

We Are: Accenture's SAP practice, and we live to see how this can transform the way we live and work. We are the industry-leader for building SAP solutions and we're curious and always learning. We're building the smartest team on the planet, and helping our people gain new skills, training, and experience. Additionally, the Industrial Equipment industry is going through remarkable levels of transformation as they are developing digital smart factories ,connecting machinery through IoT, and transforming internal operations for efficiencies. SAP technologies power these organizations with modern cloud-based and AI-enabled solutions, and Accenture is the undisputed market leader in this industry. We are continuously expanding our SAP team with advisory skills to continue to drive transformation at scale for our clients. You Are: Do you have a passion for storytelling and for originating, selling and delivering SAP-based Supply Chain Transformation projects that make a positive impact in your clients' business? Are you inspired by working with the best companies in their industries? Want a role that provides you with a sense of purpose and satisfaction? Then join Accenture and build a rewarding career improving the way the world works and lives, as you help clients innovate with leading-edge SAP and Accenture Supply Chain solutions and technologies on some of the most innovative projects in the world You will thrive in our highly collaborative, digitally-driven and innovation-led environment while nurturing your talent for thoughtful and game changing solutions in our inclusive culture that values diversity of ideas, experiences and backgrounds. Ultimately, you are a confident manager who spots and stays ahead of the SAP platform, industry and Supply Chain trends and knows how to translate client goals into clear and actionable outcomes that everyone can get behind. You know how to fully utilize the capabilities of various SAP platforms to drive business value, transform end-to-end functions and drive leading practices for your clients in markets all over the globe. The more complex their challenges, the more excited you are about leading the charge to solve them. The Work: Team with clients on their SAP functional transformation programs through your combined SAP application and functional process expertise which includes your ability to: + Engage with client executives on the business challenges/trends and the potential value of SAP solutions (current & future) + Lead customers in defining their SAP journey through the development of business cases & roadmaps including during sales origination, proposal development and client presentations + Architect E2E solutions that leverage SAP technologies, custom apps, & add on partner solutions + Advise, design and deliver solutions based on the latest industry and technology best practices leveraging a SAP solutions and embedded innovation. + Lead small teams - helping them achieve transformational roadmaps - onsite with clients or within Accenture + Become a trusted expert and advisor to your clients, team, and Accenture Leadership by staying current on regulations, trends, and innovations across your area of expertise + Be a thought leader, build assets and best practices and develop the next level of transformation experts Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements Here's what you need: + Minimum of 7 years SAP functional and technical experience/expertise in EWM. + Minimum 5 years of experience in SAP projects supporting Industrial clients. (SAP support / managed services experience will not be considered for this requirement) + Minimum 2 end-to-end SAP S/4 implementations, including project planning, estimation and solution architecture for Industrial clients + Experience managing SAP delivery teams, in a Global Delivery Model, including but not limited to the following responsibilities: driving complex workshops and leading design decisions, as well as leading the design and execution of system build, configuration, testing, cutover, and go-live in the SAP EWM area + Prior experience in an Advisory/Consulting role + Bachelor's degree or equivalent (minimum 12 years' work experience). If Associate's Degree, must have equivalent minimum 6-year work experience Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We anticipate this job posting will be posted on 01/27/2026 and open for at least 3 days. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture (******************************************************* Role Location Annual Salary Range California $94,400 to $293,800 Cleveland $87,400 to $235,000 Colorado $94,400 to $253,800 District of Columbia $100,500 to $270,300 Illinois $87,400 to $253,800 Maryland $94,400 to $253,800 Massachusetts $94,400 to $270,300 Minnesota $94,400 to $253,800 New York $87,400 to $293,800 New Jersey $100,500 to $293,800 Washington $100,500 to $270,300 Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at **************** or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. 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WHAT ARE WE ALL ABOUT AT ELEMENT THREE? At Element Three, we foster growth in people and business so they can change the world. As an agency, we specialize in what we call B2B2X-manufacturers with complex distribution channels, transforming strong brands into industry leaders through accountable, results-driven marketing. When you join our team, you'll work alongside tenacious professionals who excel at what they do while lifting each other up. Our Core Values aren't just words on a wall; they guide every decision and strategy we create. As Director, Marketing Strategy, you will lead strategic services for our clients while contributing to the growth of Element Three's Strategy department. This role combines hands-on strategic expertise with leadership responsibilities; delivering marketing strategies that drive client growth while elevating the quality and impact of our work. You'll immerse yourself in clients' businesses, provide context and guidance to account teams, lead cross-functional delivery, and partner with Account Managers to identify and capture growth opportunities. The ideal candidate balances visionary thinking with execution excellence, commands respect through their marketing expertise, and is ready to contribute to both client success and E3's strategic direction. CORE RESPONSIBILITIES Client Strategy & Account Growth Analyze client businesses to understand their strategic objectives and provide context to account teams on how marketing should drive business growth Develop comprehensive marketing plans that connect discrete projects into cohesive programs Partner with Account Managers to identify, shape, and sell growth opportunities across assigned accounts Build and maintain direct client relationships-communicate independently on progress, results, and recommendations Provide guidance and input across all agency services (creative, media, performance marketing, analytics) based on comprehensive marketing knowledge Service Delivery & Development Lead client projects (Marketing Planning, Product Launches, Events & Trade Shows, Dealer Co-Marketing, ABM) as Marketing Strategist Project Lead, coordinating cross-functional teams Facilitate research and strategy sessions with clients to uncover insights and build actionable recommendations Maintain hands-on involvement with project deliverables, elevating quality and ensuring strategic alignment across all work Develop and package marketing strategy offerings into clearly scoped, revenue-generating services with defined pricing. Create sales enablement materials and service descriptions for expanded strategy capabilities Support new business development with proposals, pitches, and proof-of-concept projects Marketing Expertise & Thought Leadership Stay current on marketing trends and best practices-understanding how new approaches could benefit clients Participate in functional leadership of the Strategy department-contributing to team development, process improvement, and strategic direction Contribute to Element Three's thought leadership through newsletter writing, service/solution promotion, podcast participation, trade show attendance, or speaking opportunities Share knowledge and insights with internal teams to elevate marketing thinking across the agency Think critically about the role of marketing for clients and how their businesses could leverage marketing to accelerate growth QUALIFICATIONS & SKILLS REQUIRED Experience 7+ years leading marketing strategy in agency or in-house environments Familiarity with or experience working in manufacturers with complex distribution channels (e.g., dealers, distributors, etc.) Comprehensive marketing fluency with the ability to integrate disciplines into cohesive strategies Track record of building trusted relationships with senior stakeholders Strong business acumen-demonstrated understanding of how marketing drives enterprise growth Balance strategic thinking with hands-on execution-ability to move from vision to delivery Leadership skills with experience guiding and influencing collaborative work Demonstrated experience measuring, analyzing, and reporting on marketing performance Executive presence and communication skills that command respect and influence action Working knowledge of business financials, including budgeting and P&Ls Familiarity with data analytics in marketing and the ability to interpret performance data Experience with consultative or solutions-based selling approaches in marketing contexts Hands-on experience delivering marketing planning, campaign development, product launches, events, co-marketing, or ABM programs

**Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. **Job Summary:** This specific role will have responsibility for leading and being a team member on multiple projects inside the Cat Technology Connectivity Strategy team. These projects will typically be pre-NPI, evaluating new technologies, driving future roadmaps, incorporating process improvements, or a variety of other strategy initiatives related to connecting current and future Caterpillar machines in the field globally. The Connectivity organization builds innovative and scalable connectivity solutions that enable seamless data flow between onboard and offboard systems - delivering exceptional customer value through unified, intuitive integration. We enable IoT connectivity via multiple technologies, including cellular, satellite, Wi-Fi, Bluetooth, and more. This team has enterprise accountability for the telematics product line and network strategy, rationalization, quality, and cost. Connected devices and telecom management are critical enablers to our services growth strategy as well as being foundational to the deployment of effective digital solutions for our dealers and customers. **What You Will Do:** As a Connectivity Strategy Manager, you will help assess and define the direction and high-level needs and requirements for particular Connectivity initiatives, technologies, projects, or processes. Your role includes gathering customer connectivity-related pain points, needs, and desires, then assessing those against available technologies and vendors and defining the enterprise direction for meeting these customer needs. This could include build/buy decisions, collaborating to define hardware and software roadmaps, leading Requests-For-Proposal to assess vendor and cost options, etc. The candidate will work with a variety of other teams within Connectivity, across the enterprise, and with outside potential and current vendors. + Leads cross-functional collaboration with business partners across the organization and outside consultants to gain industry trends and collect voice of the customer and voice of the business to propose ideas for business growth. + Leads development and execution of the mid- to long-term Connectivity strategy with relevant business partners and external technology vendors globally. + Exploring new IoT, Telecom, and Telematics technologies, analyzing technical, operational, and commercial fit of new technologies and services for Caterpillar, recommending strategies to leadership, and working in conjunction with Connectivity Solutions team on execution. + Guiding strategy projects through the planning, development and validation process providing written and verbal project status updates. + Gather information and assess the market including competitive issues, market dynamics, market service needs and the company position in the industry, related to Connectivity solutions and technologies. + Understanding, refining and documenting operational, technical, and financial project requirements. + Work with architecture, onboard and backoffice software, and telematics hardware technical organizations. + Scheduling and leading project team meetings. + Coordinating with the business, engineering, marketing, and platform groups to manage resources for each deliverable within the project. + Overseeing project progress and costs; communicating status with stakeholders and participating functional areas; addressing and resolving problems. + Influencing project staffing; motivating and developing project team and team members. + Communicating with internal customers and managing expectations; ensuring effective use of project controls and reporting mechanisms. **What You Will Have:** + **Decision Making and Critical Thinking:** Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment. + **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. + **Negotiating:** Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner. + **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. + **Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. **Considerations For Top Candidates:** + Experience with IoT/Telematics solutions, architecture, business models, etc. + Knowledge of cellular, satellite or IoT emerging technologies + Experience analyzing product or service strategy options, generating business cases, structuring strategy recommendations to leadership + Familiarity with planning processes such as gathering and deciphering market and technology research and analyst reports, gathering and organizing customer needs and requirements, collaborating with internal technology partners to create a roadmap vision and specific project definitions + Knowledge of Caterpillar products, solutions and processes + Experience managing complex, technical projects **Additional Details:** + This position requires the candidate to work full-time at the Mossville, IL office. + Domestic relocation assistance is available for this position. \#LI **Summary Pay Range:** $147,760.00 - $221,640.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits* + Paid time off plan (Vacation, Holidays, Volunteer, etc.)* + 401(k) savings plans* + Health Savings Account (HSA)* + Flexible Spending Accounts (FSAs)* + Health Lifestyle Programs* + Employee Assistance Program* + Voluntary Benefits and Employee Discounts* + Career Development* + Incentive bonus* + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement * These benefits also apply to part-time employees This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at **************************** **Posting Dates:** January 21, 2026 - February 1, 2026 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community (*********************************************** .

Responsibilities * Develop marketing materials and campaigns tailored to the sports market, ensuring alignment with brand identity, sales objectives, and product positioning. Monitor and report campaign performance. * Collaborate with multiple departments to create accurate data sheets and compelling collateral. * Support the planning, execution, and attendance of industry events and trade shows. * Assist in the development of training and educational resources. * Prepare onboarding materials and videoboard content for sports teams. * Create and manage email marketing and lead generation campaigns. * Contribute to digital marketing efforts, including website, social media, and newsletter content. * Conduct market research and competitive analysis to identify trends and growth opportunities. * Perform other duties as assigned. Qualifications/Skills: * Excellent written and verbal communication skills. * Ability to initiate action, demonstrate leadership and motivational skills. * Ability to problem solve and think strategically. * Understanding marketing, promotions, and sales principles. * Experience with Adobe, Microsoft, CRM, or similar software. * 3-5 years' experience in a sports business, corporate marketing, or advertising agency setting. * Knowledge and passion for a variety of sports desired Education and Licensing: * Bachelor's degree in Marketing, Advertising, Sports Business, or a similar discipline is required Benefits: * Medical * Dental * Vision * Company Paid Life/ADD * Voluntary Life/ADD * Dependent Life/ADD * 401k with Employer Match * Vacation * Personal Time * Watchfire is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. * Legal authorization to work in the US required. We will not consider candidates who need sponsorship, now or in the future, to be legally employed in the US. No H1B, OPT, CPT or other "temporary work authorization" candidates will be considered.

Job Description First Merchants Bank is seeking a Marketing Analytics Insights & Reporting Manager to join our team! The Marketing Analytics, Insights & Reporting Manager leads the consolidation of marketing data across platforms to tell clear, actionable data stories that accelerate decision-making, demonstrate progress against KPIs, and close the loop on customer feedback. The role integrates performance analytics (web, social, email/SMS, SEO/SEM, paid media), campaign measurement, and Voice of Customer (VoC) insights to guide strategy, optimize spend, and inform experience improvements-including partnering closely with UX to share behavioral and attitudinal insights. This role blends descriptive, diagnostic, and predictive analytics with benchmarking to communicate what happened, why it matters, and what to do next-core expectations highlighted in current marketing analytics role guidance. It also stands up a scalable VoC practice (collection, analysis, and actioning of feedback from surveys, reviews, support interactions, social listening) to inform roadmap and retention efforts. Essential Duties & Responsibilities: Consolidate and normalize marketing data from web analytics, social platforms, email/SMS, SEO/SEM, paid media, and CRM to establish a single source of truth for performance reporting and optimization. Define and maintain the KPI framework and benchmarks for brand, demand, lifecycle, and experience metrics; tie measures to business outcomes and OKRs in partnership with Marketing and Finance/FP&A. Build and maintain executive and team-level dashboards and reports (weekly/monthly/QBR) and apply data-storytelling techniques so stakeholders quickly grasp what/so-what/now-what. Stand up/run a VoC program aggregating solicited and unsolicited feedback (CSAT/NPS/CES, in-app/site feedback, product reviews, social listening, service transcripts). Apply sentiment/topic analysis to reveal loyalty drivers and friction. Operationalize closed-loop feedback with Marketing, UX, Product, and Service; size impact, recommend fixes, and track adoption and outcomes. Create measurement plans, event schemas, and UTM/naming standards; ensure full-funnel tracking for always-on and campaign activity across paid/owned/earned. (Design the stack recognizing that no single tool covers all analytics needs.) Deliver pre/post analyses, A/B and incrementality testing, and contribution/attribution reads to quantify ROI/ROAS and inform budget reallocation. Communicate findings using storytelling best practices. Partner with UX to share behavioral insights (funnels, heatmaps, session replays) and VoC themes that shape hypotheses, experiments, and design priorities. Collaborate with Finance/FP&A to connect marketing investments to growth, acquisition, retention, and relationship deepening; align on forecasting and performance narratives for leadership. Work with Marketing Ops/IT/Data to govern data quality, documentation (data dictionary), and access/controls; ensure reporting is accurate, timely, and compliant. Evaluate and advise on analytics/VoC and martech tools, integrations, and roadmaps; lead light vendor management and pilots as needed. Coach marketers on interpreting dashboards and applying insights; run recurring insights reviews and share best practices for data storytelling to drive adoption and action. Champion privacy-aware measurement and ethical use of data in collaboration with Legal/Compliance. To be successful in this position, we require the following: Bachelor's degree in marketing, analytics, statistics, business, computer science, or related field A minimum of (5) years of hands-on experience in marketing analytics/insights/reporting with measurable impact on channel optimization and campaign ROI. The following would be a plus: Excellent written and verbal communication skills Strong analytical and problem-solving abilities with the ability to distill complex information into actionable insights Commitment to the mission and values of the organization High degree of integrity, discretion, and professionalism Collaborative and team-oriented approach to partnerships Ability to work independently and thrive in dynamic, fast-paced environments Empathetic and mission-driven, prioritizing relationships built on respect and compassion Demonstrated exceptional organizational, time management, and attention to detail Demonstrated ability to consolidate data across web analytics, SEO/SEM, paid media, social, email/SMS, and CRM; fluency working across multiple tools/platforms Proficiency in dashboarding/visualization (e.g., Power BI) and data storytelling; working SQL/data transformation skills preferred Experience standing up or contributing to VoC programs (survey design, text/sentiment analysis, social listening, closed-loop actioning) First Merchants offers the following: Base Pay PLUS Bonuses Medical, Dental and Vision Insurance 401k Health Savings and Flexible Spending Accounts Vacation/Sick Time Paid Holidays Paid Parental Leave Tuition Reimbursement Additional Benefits A little about us: First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy. Our Vision is: To enhance the financial wellness of the diverse communities we serve. Our Mission is: To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders. Our Team: "We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging." Apply today to begin your career with us!

Belong. Believe. Be You. Belden. Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you'll participate in work that will challenge you and position you to excel. You'll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives. Together, we'll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let's build the future. Belden is seeking a highly strategic, technically astute, and commercially savvy Director of Go-to-Market (GTM) Content and Strategy to join our Innovation Strategy & Operations team. This pivotal role will bridge deep technical expertise with market insight to craft compelling value propositions and comprehensive go-to-market strategies for Belden's innovative and emerging products and solutions.

About Mulberry Health Mulberry Health, our mission is to make life as full, rich, and meaningful as possible for our residents and their families. Guided by our core values, we are true to our word, believe compassion is found in the details, and foster respect through positive interactions. We also recognize that laughter works-bringing joy, connection, and humanity into the work we do each day. We are seeking a Director of Digital Marketing to lead and execute all digital marketing initiatives for the organization. Job Overview The Director of Digital Marketing is responsible for developing, executing, and maintaining Mulberry Health's full digital marketing presence. This role is primarily onsite and focuses on social media strategy, website management, SEO, paid digital advertising, organic reputation, content development, and performance analytics. This position is responsible for Mulberry's digital brand across all platforms and ensures content, campaigns, and web properties meet industry standards, support census growth, and reflect Mulberry's mission and values. Duties Digital Marketing Strategy & Execution * Develop and execute comprehensive digital marketing strategies to increase brand awareness and generate qualified referrals * Plan, launch, manage, and optimize Google Ads and Meta (Facebook/Instagram) * Oversee SEO strategy, including keyword research, on-page optimization, technical SEO, and local search performance Website Management & Web Standards * Own the development, maintenance, accuracy, and optimization of Mulberry Health's website * Ensure all web pages meet accessibility best practices and current content guidelines. * Manage web content updates, landing pages, blog posts, and conversion-focused design enhancements Social Media & Content Strategy * Lead and execute social media strategy across all platforms, including Facebook, Instagram, and LinkedIn * Develop content postings, campaigns, and blog post * Monitor and respond to social media activity to maintain brand engagement * Develop and produce photo & video content for social media and digital campaigns * Create and manage blogs, storytelling content, and digital collateral aligned with marketing goals Analytics, Reporting & Performance Tracking * Use Google Analytics and Google Search Console to monitor, track, and report website and campaign performance * Analyze social media, website, and paid advertising metrics to inform future strategies * Provide regular performance reports to Executive Leadership Qualifications Required: * Bachelor's degree in marketing, Communications, Public Relations, or a related field * 2-3+ years of experience in digital marketing or healthcare marketing * Proven expertise in website management, SEO, and digital advertising * Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console * Demonstrated experience maintaining websites using modern, data-driven best practices to ensure performance and reliability. * Highly self-motivated with strong project management and organizational skills * Excellent communication skills with the ability to translate data into clear insights Technical & Creative Expertise: * Expertise with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.) * Proficiency with Canva and photo manipulation tools * Working knowledge of HTML, CSS, and web content management systems * Experience developing blogs, digital content strategies, and multi-platform campaigns Preferred: * Experience in healthcare, senior living, or long-term care marketing * Familiarity with CRM platforms or lead-tracking systems Job Type: Full-time Pay: From $60,000.00 per year Benefits: * 401(k) matching * Dental insurance * Health insurance * Life insurance * Paid time off * Vision insurance Work Location: In person

JOB TITLE: Marketing Specialist - External Stakeholders DEPARTMENT: Marketing REPORTS TO: Marketing & Brand Manager POSITION TYPE: Full-time, exempt SUMMARY: The Marketing Specialist is focused on promoting the programming and benefits of a Lambda Chi Alpha to adult key stakeholders including Fraternity & Sorority Life leaders, Parents of Members, Volunteers, and Alumni. This is a critical role in communicating Lambda Chi's values, leadership programs, and Member benefits. The position requires a strong understanding of Greek culture, effective communication skills, and the ability to develop and implement marketing campaign initiatives. As needed, some cross-functional team (CFT) assignments may also be required. RESPONSIBILITIES: Inform Fraternity & Sorority Life offices about Lamba Chi programming and success metrics, risk management policies, philanthropic programs, and expansion opportunities. Inform Volunteers about programming and success metrics, risk management policies, philanthropic programs, demographics on higher ed and Gen Z, the “why” behind recent innovations, profiles of each Training Specialist and what he/she can do to help Chapters, Chapter cadence calendar, Training Tool Kit, Who to contact list, etc. Coordinate creation of compelling marketing materials, including newsletters, brochures, social media/website content, townhalls, and email campaigns, to showcase Lambda Chi's achievements, events, and benefits. Collaborate with Lambda Chi cross functional teams and leadership to identify key messages and priorities to communicate to stakeholders. Conduct research to understand the needs, preferences, and interests of the target audiences, and tailor communication strategies accordingly. Organize and facilitate meetings, webinars, and events to connect with stakeholders and communicate updates and opportunities related to the fraternity. Utilize data analytics and feedback mechanisms to evaluate the effectiveness of marketing strategies and make recommendations for improvement. Stay informed about trends and developments in Greek marketing and communication, incorporating best practices into strategies and initiatives. Key Performance Indicators Engagement Metrics Monitor and analyze engagement levels across various marketing channels, including social media, email campaigns, and website interactions. Social media engagement rates (likes, shares, comments) Email open rates and click-through rates Website traffic and user engagement metrics (time spent on site, pages per visit) Stakeholder Satisfaction Assess stakeholder satisfaction through feedback mechanisms and direct communication. Stakeholder satisfaction scores based on surveys or feedback forms. Net Promoter Score (NPS) for Lambda Chi Alpha among stakeholders. Campaign Effectiveness Evaluate the performance of marketing campaigns in achieving their objectives. Conversion rates for specific campaign goals (e.g., event registrations, newsletter sign-ups). Return on investment (ROI) for marketing campaigns. Incremental stakeholder participation attributed to marketing efforts. Content Performance Assess the impact and resonance of marketing materials and content produced Engagement metrics for content pieces (e.g., likes, shares, comments). Content performance compared to industry benchmarks. Conversion rates for content-driven actions (e.g., downloads, form submissions). Team Collaboration Measure the effectiveness of collaboration with cross functional teams and leadership in identifying key messages and priorities. Feedback from cross functional teams on collaboration effectiveness. Timeliness and accuracy of communication with stakeholders. Continuous Improvement Demonstrate a commitment to ongoing improvement in marketing strategies and initiatives. Implementation of feedback-driven improvements in marketing campaigns and materials. Adoption of best practices in Greek marketing and communication. Professional development activities related to marketing skills and knowledge. These KPIs will serve as benchmarks for evaluating the Marketing Specialist's performance and contribution to Lambda Chi Alpha's marketing objectives. QUALIFICATIONS: Bachelor's degree in marketing, communications, public relations, or a related field, and some related work experience. Knowledge of Lambda Chi culture, values, and traditions preferred. Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences. Strong organizational and project management abilities, with attention to detail and the ability to manage multiple priorities. Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems. Experience with data analytics and reporting preferred. Ability to work independently as well as collaboratively in a team environment. Strong interpersonal skills and the ability to build rapport with diverse stakeholders. The position is a full-time, exempt position located in the Lambda Chi Alpha Office of Administration in Carmel, IN. Job responsibilities and tasks for this position are subject to change based on the needs of the organization and at the discretion of the Chief Executive Officer. PHYSICAL DEMANDS AND WORK ENVIRONMENT: Some travel may be required The employee must occasionally lift and/or move more than 10 pounds The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About The Role:

The Sr. Marketing Strategist is a senior-level role responsible for defining, leading, and evolving Beck's marketing strategy. This role partners closely with leadership across the company to translate business objectives into integrated, data-informed marketing strategies across channels and markets. This position requires deep marketing expertise operating at both the strategic and advisory level by helping shape long-term direction and ensuring strategies are executable and measurable. The position will work at our Atlanta, IN headquarters. As a member of the Beck's Family of employees, all full-time employees are eligible for a generous benefits package: Health benefits including two medical plan options and company HSA contributions, dental, vision, employer paid life/AD&D for you and your dependents, disability insurance, and access to an onsite Nurse Practitioner 401k plan match & company sponsored pension plan and access to a Financial Advisor to help you manage your retirement savings Paid time off, Paid Holidays, Wellness Programs, & Corporate Discounts Company Christmas Party, Free Lunch, Two Hundred Dollar Merchandise Allowance, & Much More Responsibilities Lead the development of integrated marketing strategies aligned to Beck's business goals, brand promise, and farmer-first philosophy Translate business objectives into clear strategic direction for campaigns, initiatives, and channel investment Ensure messaging and positioning clearly reflect Beck's value, differentiation, and commitment to helping farmers succeed Define long-term marketing roadmaps that support product launches, market expansion, and customer lifecycle growth Turn market insights, customer research, and performance data into actionable strategic recommendations Ensure consistency and clarity of messaging, positioning, and value propositions across all channels Act as a strategic bridge between marketing and various departments and teams by helping them align marketing strategy with go-to-market plans Leverage customer data, market trends, and competitive intelligence to guide strategic decisions Define success metrics and KPIs aligned to business outcomes (not just activity metrics) Evaluate marketing performance and adjust strategy based on results and learnings Help elevate strategic thinking across the marketing team Facilitate best practices, frameworks, and processes that increase marketing effectiveness and clarity Perform other related duties as may be required by the Marketing Communications Manager Job Requirements Education and training: Bachelor's Degree in area of Marketing Communications or other related field. Must possess and maintain a valid driver's license and insurable driving record as determined by Beck's automobile insurance policy. Technical knowledge: Excellent verbal and written communication skills. Possess positive attitude and actions Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision Experience: Minimum of ten (10) years' experience in a marketing or communications related field. Experience developing and guiding marketing strategy in support of business goals ** In an effort to provide a safer, drug-free workplace for employees, all full-time applicants to whom offers of employment are made must submit to a drug test and background check, subject to applicable local, state, or federal laws or regulations. Employment at Beck's is contingent upon passing these pre-employment screenings.

About The Role: The Associate Brand Manager role is responsible for helping grow a business unit within the Splenda Brand. The Associate Brand Manager will drive growth for the brand through innovative commerce activations, products, and partnerships. The Splenda Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda every day. The ABM will be responsible for driving trial via multiple digital and retail channels. This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others. About Splenda: Splenda brand has brought sweetness to the world since 1992. Today, the Splenda brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it's the #1 recommended brand of sweetener by healthcare professionals. From original Splenda Zero Calorie Sweetener to Splenda Naturals, the Splenda brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives. Essential Duties and Responsibilities: Help drive growth for a business unit. Manage and support a strategic innovation plan for the business unit. Drive innovative activation and commerce efforts Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing Support sell-in efforts with retailers to drive distribution across channels Desired Skills & Required Experience BS/BA in business, marketing or related discipline required. MBA preferred. 1-3 years previous experience, ideally with CPG products background. Experience in Food is preferred. Possess strategic thinking, leadership, teamwork and analytical skills. Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. Solution focused mindset, demonstrate ability to operate with a business ownership mindset. Collaborative attitude, work harmoniously with internal and external cross functional partners Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.