Marketing Specialist
Senior manager of marketing job in Glen Rock, PA
In this role the Marketing Specialist is assigned to define, lead and execute ARx's marketing and communications initiatives, with a strong focus on market intelligence, digital transformation, brand awareness, and lead generation. This position is critical in communicating the unique value of ARx's innovation and technologies with a focus on acquiring new customers in new markets, while significantly enhancing our digital footprint and online engagement.
You will drive integrated marketing campaigns, manage our communications and messaging, improve customer engagement through targeted digital content, and collect market intelligence and customer feedback.
Key Responsibilities:
Branding Strategy & Execution
· Develop and execute ARx's branding and communications strategy aligned with our business strategy and target markets.
· Define and manage the annual communications budget, ensuring effective resource allocation to high-impact campaigns.
· Direct our External Partner for effective execution of our ARx Marketing Programs.
Brand Awareness & Lead Generation
· Increase ARx brand visibility and market penetration in defined target markets through strategic campaigns and thought leadership initiatives.
· Drive lead generation through ARx's website, targeted digital campaigns, trade shows, webinars, and social media platforms.
· Convert marketing-generated leads into qualified sales opportunities by closely collaborating with the ARx commercial team.
Innovation Spotlight & Campaign Management
· Lead go-to-market strategies for new product introductions globally, including messaging, positioning, and integrated campaign execution.
· Develop compelling marketing collateral, product videos, launch kits, email campaigns, and sales enablement tools to support product teams.
Digital Marketing & Online Presence
· Oversee and continuously improve ARx's website strategy to ensure user-friendly navigation, optimized content, and high SEO performance.
· Expand ARx's digital marketing activities, including paid advertising, SEO/SEM, email marketing, and targeted social media campaigns (LinkedIn, X, etc.).
· Use data and analytics tools to track online engagement and campaign effectiveness, driving continual improvement.
Market Insights & Intelligence
· Gather Market Intelligence and Insights in our target markets and therapeutic areas so that we can measure and improve the effectiveness of our overall business strategy.
· Understand Competitive Strategies so that we can define concrete areas of differentiation and identify new growth opportunities.
· Gather and analyze Customer Insights and digital behavior to refine marketing strategies and improve content relevance.
Trade Shows & Events
- Represent ARx at key industry events, trade shows, and webinars globally, ensuring consistent brand messaging and lead capture.
Qualifications & Requirements:
· Bachelor's or Master's Degree in Marketing, Communications, or Digital Marketing.
· 5+ years of international marketing experience, clearly within pharma and life sciences related industries.
· Proven experience in executing marketing and communication strategies, launching new technologies, and running digital marketing campaigns.
· Solid understanding of digital marketing tools (Google Analytics, SEO, PPC, social media platforms) and CRM systems (e.g., Salesforce or SugarCRM).
· Strong project management and cross-functional collaboration skills.
· Exceptional written and verbal communication skills in English.
· Analytical mindset with experience using data to drive decision-making.
· Willingness to travel in North America (up to 10%)
Content and Brand Experiences Manager
Senior manager of marketing job in Hershey, PA
Located in Hershey, PA, Milton Hershey School (MHS) is a top-notch home and school where over 2,000 pre-K through 12th grade students from disadvantaged backgrounds are provided with an extraordinary cost-free, career-focused education. This is made possible by the generosity of Milton and Catherine Hershey, who established the school in 1909 and ensured it was fully endowed. Thanks to that foresight and generosity, the school has over 12,000 graduates and is expanding to serve more students.
We are seeking a Content and Brand Experiences Manager to collaboratively shape and execute a unified content and events strategy that reflects and advances the mission, values, and strategic priorities of MHS.
This position is an on-site role in Hershey, PA., and compensates between $80,899 and $108,000 plus provides an excellent benefits package, in addition to positively impacting the lives of thousands of students.
This role will plan, create, and oversee content across digital and print platforms ensuring a consistent and compelling brand voice that drives awareness, engagement, and growth. This role is also responsible for creating, managing, and overseeing the social media crisis strategy. Additionally, this position oversees the planning, execution and evaluation of major school-wide events that bring MHS's vision to life, supports the long-term strategic goals and annual themes, and fosters meaningful connections within the community.
Daily responsibilities include content strategy and planning, content creation and management, crisis communications lead, brand and messaging consistency, analytics and optimization, event strategy and planning, event execution, budgeting, supervising, and collaborating and leading.
The ideal candidate is a strategic thinker and exceptional writer with a sharp editorial eye and a passion for storytelling. They are both creative and analytical, able to work independently and collaboratively in a fast-paced, mission-driven setting. This role requires a high level of initiative, adaptability and attention to detail, along with strong organizational skills and a commitment to excellence. This is more than a job - it's a purpose-driven career. As stewards of Milton and Catherine Hershey's legacy, we seek candidates who are energized by high standards, inspired by impact, and dedicated to helping.
* Bachelor's degree in communications, marketing, or similar major
* 5 or more years of experience in a similar capacity including skills in social media, email marketing, internet, blogs, video, photography, graphic design, and coordinating large scale events (3,000 plus)
* Exceptional strategic planning and organizational skills
* Outstanding verbal, written and platform skills
* Strong project management skills with a demonstrated ability to meet deadlines in dynamic settings
* Proficient leader, collaborator, and influencer.
* Must demonstrate a high degree of integrity as all MHS staff are role models for students
* Candidates should be eager to engage with students.
Employer Brand Manager - Recruitment Marketing
Senior manager of marketing job in Reading, PA
The Employer Brand Manager-Recruitment Marketing at the direction of employer brand leadership will help lead and execute all aspects of recruitment marketing, digital advertising, social media marketing, and marketing materials that support the business and positions Penske as a choice employer. If you are an individual with a passion for employer brand and recruitment marketing who wants to be a part of a talented EB team, this is the role for you.
The Employer Brand Manager position will help lead the employer brand team by providing SME guidance and expertise around employer brand recruitment marketing, as well as PTL/PL staffing process and technologies. This role will have direct coaching and supervision responsibilities, including the delegation of work, prioritization, and alignment with the brand.
Qualified candidates for this role will have at least 5 years of recruitment marketing experience in a large, high-volume, multi-site employer. Preferred candidates will have previous experience leading social media, working media partners with multi-media, supporting talent acquisition needs, and demonstrated project management skills. The ability to actively listen and influence direct reports, peers, and leaders is essential to success in this role.
JOB RESPONSIBILITIES:
• Manage recruiting partnerships including recruitment advertising agency relations, job board partnerships, and contracts. Negotiate rates and facilitate media buying with recruiting partners.
• Integrate media efforts with talent acquisition technology to understand, report on, and automate lead/source tracking. Create source tags and UTM links as needed.
• Ideal candidates have experience managing website content and working with Google analytics to help create and assess multi-media programs. Partner with Marketing to track Google Analytics and site traffic reporting.
• Directly collaborate with Penske's marketing team for the ongoing review and development of content and creative design for recruitment advertising developed to specifically target the proper target audience for open positions. Assure consistency of employment brand across all channels.
• Plans, establishes and oversees the company's social media presence on Twitter, Facebook, LinkedIn, Instagram, YouTube and the company's blog. Developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
• Collaborates to monitor and track activities around industry partnership programs and initiatives. Including events and room branding.
• Candidate experience and company digital reputation monitoring
• Maintains various reports and understands media metrics. Makes media adjustments and recommendations
• Be a champion of diversity and ensure it is reflected and promoted in all marketing efforts. Participate in diversity programs and projects.
• Coach and develop direct reports. Oversee all necessary team management activities including associate relations, expense report management, eTime, training and company program compliance, and overall direct report engagement.
• Maintain and ongoing awareness of industry and marketing trends and insights and consistently research innovative marketing channels/ideas that allow us to innovate and advance our work
• Ability to work in dynamic, fast paced environment, and keep up with a high volume of activity
• Ability to monitor social media presence and respond as needed during nights and weekends.
• Willingness to travel as necessary up to 20%, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required
• Additional assignments and tasks as assigned by the employer brand director
QUALIFICATIONS:
• Bachelor's degree in Marketing, Communications, HR, or related field required
• At least 5-7 years of employer brand and/or recruitment marketing experience required
• 2-4 years of previous management of direct reports highly preferred
• Prior Talent Acquisition/Recruiting experience preferred
• Previous project management experience required
• Experience leading digital media strategy and other recruitment marketing programs
• Experience understanding and communicating ROI, KPIs, and Reporting
• Experience creating and leading training and/or presentations
• In-depth knowledge and understanding of social media platforms and paid marketing
• Ability to negotiate and manage media partners and vendors
• Strong written and verbal communication skills needed
• Must enjoy working on a variety of projects simultaneously with a hands-on work ethic
• Strong analytical and reporting skills
• Regular, predictable, full attendance is an essential function of the job
• Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.
PHYSICAL REQUIREMENTS:
- The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The associate must regularly lift and /or move up to twenty-five pounds, frequently lift and/or move up to fifty pounds.
- Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus.
- While performing the duties of this Job, the associate is regularly required to stand; walk; sit and talk or hear. The associate is frequently required to use hands to finger, handle, or feel and reach with hands and arms.
Auto-ApplyDirector of Data & AI Strategy
Senior manager of marketing job in Mount Joy, PA
Are you ready to lead the future of data and AI strategy, transforming insights into innovation and driving meaningful impact across our organization? Horizon Farm Credit is recruiting for a Director of Data & AI Strategy to join our team. Qualified candidate may work in any available Horizon Farm Credit branch. To view locations, click here Locations | Horizon Farm Credit. The hours of operations are typically, Monday to Friday from 8 a.m. to 4:30 p.m. This position is eligible for a hybrid work schedule after 6 months of successful employment. Travel to branch offices, AgFirst, and other facilities may be required. This is a unique opportunity to shape the enterprise-wide data and AI strategy, elevate business intelligence into a strategic partner, and empower stakeholders at all levels to make data-driven decisions.
Position Description
As the Director of Data & AI Strategy, you will serve as a strategic leader responsible for defining and executing Horizon's enterprise data and AI roadmap. You'll lead a team of business intelligence analysts, transforming data into actionable insights that drive innovation, efficiency, and customer-focused improvements. You'll partner closely with IT leadership, AgFirst, and business stakeholders to ensure analytics and AI capabilities align with organizational priorities and enhance both operations and customer experience.
Areas of Responsibility
* Define and execute the enterprise data and AI strategy, ensuring alignment with organizational goals.
* Develop a roadmap to elevate business intelligence into a strategic insights partner.
* Leverage AI and advanced analytics to drive innovation, efficiency, and continuous improvement.
* Champion a culture of data literacy, empowering stakeholders to use insights for business improvements.
* Lead and develop a team of business intelligence analysts, evolving skillsets to meet strategic needs.
* Create engaging visual analytics using AI-driven tools.
* Foster a culture of agile methodology, collaboration, and continuous improvement.
* Oversee backlog management and ensure active business involvement in the request and approval cycle.
* Implement standard work for data governance and quality.
* Partner with IT leadership to align data and digital strategies.
* Co-chair the internal AI workgroup and serve as a trusted advisor to senior leadership.
* Build strong relationships with business owners to identify opportunities for impactful insights.
* Maximize the value of data as an organizational asset.
Education & Experience
* Bachelor's degree or equivalent experience in Information Technology or related field.
* Minimum of six to eight years of experience in a data or IT leadership role.
Requirements
* Excellent analytical and innovation skills, with ability to transfer knowledge across the organization.
* Strong communication, human relations, and presentation skills.
* Ability to lead, plan, and manage change effectively.
* Competence in analyzing and recommending solutions to technical and business system challenges.
* Ability to prioritize, take initiative, and make sound business decisions.
* Knowledge of Horizon Farm Credit and AgFirst products and services preferred.
* Willingness to travel and occasionally work evenings/weekends.
* Adaptable and flexible to a changing work environment.
* Prolonged periods sitting at a desk and working on a computer.
* Regular, predictable, and reliable attendance is required.
* Complies with the Association's Standards of Conduct Policy.
Who We Are
Horizon Farm Credit is an expert in agriculture, with over 100 years of serving rural America. As a premier rural lender, we're constantly growing and seeking new members for our team. Joining Horizon means making a difference in agriculture and rural communities while working in a supportive, innovative environment.
What We Offer
We provide competitive compensation and benefits packages for full-time employees, including:
* Medical insurance with dental and vision care options
* 401(k) with significant employer matching
* Paid time off, holidays, and volunteer time
* Tuition reimbursement and training opportunities
* Student loan reimbursement
* Leadership and career development opportunities
* Paid maternity and bonding leave
* Paid short-term disability
* Fun and inclusive work environment
Equal Opportunity Employer including veterans and individuals with disabilities.
Enrollment Marketing and Communications Manager - Franklin & Marshall College
Senior manager of marketing job in Lancaster, PA
Franklin & Marshall College is recruiting for a full-time Enrollment Marketing & Communications Manager. Job Details: * Classification: Full-time, Exempt * Schedule: 40 hours, Monday - Friday. May require evenings and weekends.
* Reports to: Executive Director of Enrollment Systems, Operations, & Analytics.
* Department: Admission
* Approved Annual Salary: $64,000.00 - $70,000.00
Job Description:
Reporting to the Executive Director of Enrollment Systems, Operations, and Analytics, the Enrollment Marketing & Communications Manager serves as the Enrollment Division's primary liaison to the college's Office of Communications. This position is the primary internal marketing and communications resource within the Enrollment Management division, responsible for ensuring the execution of all enrollment-related marketing and communications efforts and for managing relevant vendor relationships with the goals of elevating the F&M brand and increasing enrollment to achieve college goals.
Essential Functions:
* Create, maintain, and update enrollment marketing and communication plans, including all forms of media and all relevant audiences.
* Collaborate with the Office of Communications and with external marketing partners to ensure enrollment marketing and communications projects are aligned with brand standards and guidelines; that messaging is coherent across all channels and campaigns; and that projects are completed on time and on budget.
* Regularly analyze market trends and campaign performance to inform decisions and optimize outreach strategies.
* Manage vendor relationships related to student search, inquiry development, application generation, and yield, which included message development and coordinating strategy with approval of senior enrollment leadership.
* Maintain and optimize the use of external college search and communication platforms for both student and parent audiences, such as Niche and CampusESP.
* Collaborate with the CRM Specialist on Deliver and other communication tools within Slate. Maintain all campaigns, Slate Print jobs, and other automated and ad-hoc communications sent from Slate.
* Maintain enrollment-related web pages, regularly implementing updates based on changes to programs and practices; stakeholder feedback; and competitive analysis.
* Manage all public-facing Slate pages, portals, and Slate.org in collaboration with colleagues in Communications and IT with a key focus on brand identity and the user experience for all constituent groups.
* Lead admission staff in the design, planning, and implementation of outreach and communication strategies targeted at prospective students, parents, and influencers.
* Guide and support members of the admission team, including tour guides, in messaging consistent with institutional-level positioning, brand identity, and talking points.
* Regularly evaluate admission communications and marketing efforts and recommend changes based on feedback, peer institution benchmarking, and the emergence of new platforms and technologies.
* Manage a small recruitment territory to inform communications and marketing work.
* All other duties as assigned.
Requirements:
Minimum Qualifications:
* Bachelor degree.
* At least five years in progressively responsible recruitment and communications roles, including direct involvement in enrollment communications.
* Experience with the student search process and vendor management.
* Superior written and spoken communications skills, including the ability to articulate ideas in a clear and compelling manner and the ability to listen closely to the ideas of others.
* A deep understanding of both the relational and transactional components of student recruitment and the perspectives of key populations, including students and families, school based counselors and independent consultants, the enrollment division, and various college constituencies.
* Availability for occasional evening or weekend travel and events.
* Excellent oral, written, interpersonal communication skills.
* Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive)
* Evidence of a commitment to community and belonging.
* Valid driver's license.
* Successful interview.
* Successful completion of background checks.
Preferred Qualifications:
* Experience with Technolutions Slate.
* Experience within a CRM.
* Experience working at a small liberal arts college.
Additional Information:
Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications.
Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page.
Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.
Application Instructions:
All submitted materials must be submitted via this online process. We regret we are unable to accept applications or resumes submitted via mail, email, or fax. As you are submitting your application via this online process, please ensure that you provide an accurate email address. You will then receive an acknowledgment indicating that your application materials have been received. Individuals who need accommodations due to a disability in order to submit an application or attend an employment interview should contact Human Resources at **************.
If you experience difficulty submitting your resume or cover letter, please CLICK HERE for assistance. If you have previously applied online to a position at Franklin & Marshall College and want to check on your submission or make changes, please CLICK HERE to log back into your account.
Marketing Program Manager - OEM Partnerships
Senior manager of marketing job in Lebanon, PA
Job DescriptionAre you a creative strategist who thrives on building strong relationships and turning ideas into impact? Do you enjoy working cross-functionally, collaborating with vendors and internal teams to bring innovative campaigns to life? If you're a self-starter, a team player, and ready to own the success of your marketing programs-APR Supply Co. wants to hear from you.About UsAPR Supply Co. is a fast-growing distributor of HVAC, plumbing, and hydronic supplies, serving customers across PA, NJ, and DE. With over 450 team members and a commitment to excellence, we operate on four core values: Customer, Accountability, Excellence, and Results. We're not just looking for someone to fill a seat-we're looking for someone to help us grow, innovate, and create enthusiastic customers.About the RoleAs our Marketing Program Manager - OEM Partnerships, you'll be at the intersection of creativity and strategy-owning go-to-market plans, collaborating with sales and purchasing teams, and partnering directly with manufacturers. This is a non-supervisory role, ideal for someone who loves rolling up their sleeves, solving problems, and delivering results in a fast-paced, team-focused environment.What You'll Be Doing
Develop and lead compelling, channel-driven marketing strategies for key vendor partners
Collaborate with internal teams-Sales, Purchasing, and Execs-to align messaging and drive growth
Manage projects from concept through execution, ensuring milestones and KPIs are met
Identify opportunities to layer on marketing efforts that align with business goals
Build and maintain strong relationships with manufacturers to support satisfaction and partnership success
Analyze performance data, vendor investment, and campaign ROI to drive continuous improvement
Partner with accounting to manage co-op funds and accurate record keeping
Represent APR at industry events and bring back insights to inspire new strategies
What We're Looking For
A creative thinker with strong project management and organizational skills
A collaborative team player who communicates clearly and confidently
Experience creating and executing marketing strategies in B2B or distribution environments
Strong analytical skills and comfort using data to inform decisions
A self-motivated go-getter who thrives in a dynamic, deadline-driven setting
Bonus if you have experience with co-op marketing and vendor relationships
Why APR Supply Co.?
Competitive salary and comprehensive benefits package
Health, dental, vision, 401(k), and paid time off
A supportive, team-first culture focused on development and long-term success
A chance to make your mark on a growing company that values ideas, initiative, and innovation
Ready to bring your energy and creativity to a company that values results and relationships?
Apply now or learn more at *****************
#IND-APR
#ZIP-APR
Strategist
Senior manager of marketing job in Lancaster, PA
Godfrey Strategists partner closely with clients and agency teams to develop, guide and implement strategic initiatives that drive marketing communication programs for our clients. Strategists gather, define, and clarify insights from client's organizations, the voice of the customer, the marketplace, and relevant channels to develop strategic programs that make a difference in our client's business. Strategists work closely with clients and teams to develop positioning and channel strategies that achieve business goals and marketing objectives.
Who You Are:
A strategic thinker with a solid understanding of B2B marketing communications.
Skilled at uncovering insights through research and translating them into actionable strategies.
Adept at building strong relationships with clients and serving as a trusted advisor.
Proficient at leveraging data, technology, and analytics to improve customer experiences.
A clear communicator, able to distill complex information into persuasive, client-ready presentations.
Key Responsibilities
Strategy Development and Leadership:
Collaborate closely with clients to understand their business goals, target audience and unique value propositions. Maintain strong relationships with key stakeholders, serving as their trusted advisor and strategic partner.
Serve as the lead strategist on assigned accounts, guiding the creation of strategic deliverables, including positioning strategy for brands and campaigns.
Analyze industry trends, target markets, audiences and competitive landscapes to formulate effective B2B marketing strategies and campaigns. Typical deliverables include personas, messaging frameworks, positioning, campaign briefs and plan and measurement strategies.
Maintain a current understanding of vertical market trends for assigned accounts, keeping up to date industry developments, tracking competitive activity as warranted.
Partner with account, creative and channel teams to ensure seamless execution and alignment of strategies.
Research and Insights:
Develop and manage research plans; conduct and delegate primary and secondary research such as surveys, interviews, focus groups, UX methods, competitive reviews, social listening and media audits.
Incorporate AI-powered tools and techniques to accelerate research, uncover patterns, and extract deeper insights.
Lead the research to uncover in-depth insight into client organizations, their customers and the buyer's journey.
Maintain a current understanding of industry trends, competitive landscapes, and market developments for assigned accounts.
Data Analysis and Optimization:
Support the establishment of KPIs and define optimization plans to improve campaign effectiveness over time.
Utilize analytics tools and dashboards to track campaign performance and identify actionable insights.
Translate program data into actionable recommendations that inform decision-making and drive optimization.
Mine insights to help identify what moments in the customer journey clients must win, what information their customers are looking for, channels they use, and who influences their decision.
Collaboration and Communication:
Prepare and deliver engaging presentations to clients, showcasing strategic recommendations and performance results.
Partner with cross-functional teams to share knowledge, contribute to thought leadership and ensure brand strategies are integrated across campaigns.
Stay abreast of industry best practices, emerging trends, and technological advancements in B2B marketing.
Qualifications
BA or BS in Business, Marketing, Advertising, Communications, Journalism, Liberal Arts.
Minimum 6 years professional experience in strategic marketing research, marketing, marketing communications or closely allied positions.
Self-motivated contributor who works well as an individual and within a team
environment.
Demonstrated decision-making, problem-solving, conceptual, and strategic-thinking ability.
Fluent and flexible in research techniques and tools, both quantitative and qualitative, as well as new methodologies that combine approaches.
Comfortable with using research, testing, data, and analytics to deliver and improve experiences across the customer journey.
Ability to work with both short-term deliverables and long-term strategic initiatives.
Works well in a fast-paced environment, often under tight deadlines.
Strong attention to detail; excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously.
Excellent verbal and written communication and presentation skills, ability to prepare clear and concise client-ready documents and communicate at all levels of management.
At Godfrey, we are guided by 5 core values that all team members are expected to embrace: Fascination, Drive, Partnership, Transparency and Community. By following these principles, we have become the driving force behind many B2B brands' success stories.
Auto-ApplyMarketing Communications Manager
Senior manager of marketing job in Red Lion, PA
Job Description
Job Type: Exempt
Duration of role: Full Time
1
Reporting to: Marketing Director
About Us
At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.
Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate's world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.
We are excited by potentially welcoming you as part of our team as we continue to grow on a worldwide scale.
About the Role
Tate is seeking a Marketing Communications Manager to join our team, reporting to the Marketing Director, Flooring BU. This role is responsible for developing and executing communication strategies that align with business objectives, promote thought leadership, and strengthen brand consistency. The ideal candidate will lead integrated marketing campaigns that drive awareness, engagement, and customer loyalty across digital and traditional channels. Responsibilities include managing content creation, public relations initiatives, and marketing content to ensure cohesive messaging across all touchpoints. Working closely with internal and global cross-functional teams, agencies, and vendors, this person will play a key role in shaping how customers, partners, and stakeholders experience Tate's solutions. This function is responsible for bridging the gap between product strategy, marketing execution, and public/business partner engagement.
What You'll Do
Assist with executing a cohesive multi-channel communication strategy aligned with Tate's strategic goals and North American market priorities
Managing content development of marketing materials, including brochures, data sheets, presentations, email newsletters, white papers, technical sheets, and other sales collateral
Overseeing the brand's online presence through development of dynamic website content, website tools, customer journey mapping, SEO/SEM, digital advertising, blogs, and social media platforms
Running and analyzing lead generation and demand generation initiatives in collaboration with sales, product management and marketing specialist, flooring
Managing public relations activities, including media outreach, event coordination, case study development, and industry press coverage. Work with PR consultant as needed.
Analyzing campaign effectiveness using key metrics and adjusting strategies based on performance insights. Oversee activities with the BU's communications agency.
Managing vendor relationships to ensure timely and cost-effective delivery of campaigns within the allotted budgets
Ensuring consistent tone, style, and voice across all internal and external communications
Supporting internal communications and business unit branding efforts as needed
What You'll Bring
You must have a degree in Marketing, Business Administration, or a related field with 5+ years' prior experience working in a fast-paced, multi-functional global company.
You are proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
Strong knowledge of content development and SEO/SEM strategies
You have exceptional verbal & written communication skills
You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
You have excellent interpersonal skills and are adept at building relationships with different stakeholders across multiple disciplines
Skills that will make you stand out:
Strong storytelling and messaging skills
Strategic campaign management across digital and traditional B2B channels
Exceptional writing, editing, and content development abilities
Solid understanding of SEO, social media, and demand generation
Experience managing agencies, vendors, and PR partners
Highly organized with strong project management skills
Personable with a strong ability to collaborate cross-functionally and collaborate with stakeholders from multiple disciplines
Must have experience and/or working knowledge of: Marketing, Automation, Design and Analytics Platforms such as HubSpot, Salesforce Marketing Cloud, Google Analytics 4 (GA4) and Google Tag Manager, Hootsuite, LinkedIn Campaign Manager, SEMRush, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, Figma, WordPress or Umbraco, Asana, Microsoft Office Suite
Additional Skills (a plus, but not required): Familiarity with Power BI, HTML/CSS, understanding of CRM integration and marketing attribution models, knowledge of ERP/DAM (Digital Asset Management) systems and B2B Customer Portals
Employee Benefits
Career Scope and Advancement:
As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
World of Wellness
Philosophy: We empower you to take charge of your health and well-being. You'll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.
Corporate Social Responsibility:
Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.
Skills Development:
Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted - allowing you to be more versatile and develop a broader skill set.
Mentorship and development:
At Tate, we don't believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.
Culture:
We have a great team culture, highly collaborative, supportive, and social. Together we innovate, collaborate, take ownership, and strive for excellence.
Tate
is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
Stay connected with us on
LinkedIn
for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.
Residential Brand Manager
Senior manager of marketing job in York, PA
We're a category leader in the residential interior design space with a legacy of craftsmanship, innovation, and standout design. At York Wallcoverings, we believe a brand is more than just a logo-it's how a product feels when someone transforms their space.
Now we're looking for a Residential Brand Manager to help us scale our impact across digital and physical channels-someone who understands how to weave creative vision with data-driven strategy. If you're as comfortable planning a photoshoot as you are reviewing campaign metrics or guiding creative briefs, you might be our person.
What You'll Do
Lead the brand strategy and execution across digital, print, and in-store touchpoints
Direct 360° campaigns: product launches, seasonal moments, influencer + PR collabs
Oversee brand content across social, email, paid media, website, packaging & trade shows
Partner with sales and eCommerce to build brand-consistent tools and customer journeys
Collaborate with creative teams, outside agencies, and internal stakeholders
Analyze and optimize using KPIs and performance data
Own the brand playbook, voice, messaging, and visual identity
Requirements
Your Toolkit
5+ years in brand management or integrated marketing; ideally in a consumer-facing category (home, lifestyle, design, etc.)
Experience working with agencies, creative direction, digital strategy, and content development
Hands on experience with digital marketing, including paid search/social, email, influencer/UGC and SEO
Strong working knowledge of Adobe Suite, CMS, DAM systems, and paid digital tactics
Comfortable guiding agency partners and working across internal teams
Equal parts strategic, creative, and detail-obsessed
Bachelor's degree in marketing, communications, design or related field
Bonus Points If You…
Have experience in home décor, lifestyle, or design-related brands
Love trade show planning and understand the power of exceptional sales tools
Have worked with influencers, press, or led product photoshoots
What Success Looks Like
Clear, consistent brand presence across every touchpoint
Engaged customers + high-performing campaigns
Aligned marketing + sales teams
Trade shows that turn heads
A residential brand that becomes unforgettable
Why Join Us?
Competitive compensation
Room for growth and expansion as we evolve our brand portfolio
Creative freedom with leadership support
A culture of craftsmanship, creativity, and accountability
Marketing Manager
Senior manager of marketing job in Coatesville, PA
Are you a creative, driven, and self-motivated individual? Do you have a Passion for understanding consumer behavior and creating effective marketing campaigns?
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand awareness. Manage all company marketing and branding to convey proper messaging to consumers and achieve company goals. Manage marketing calendar and planning and budgets to maximize profitability. Track performance of all marketing campaigns. Develop content using pictures and video to use in marketing materials. Design ads and provide training for team on how to best utilize marketing programs.
Qualifications
College degree with marketing as major
5 years' experience or more in marketing role in relation to conventional and digital marketing.
Understand how to communicate with customer, vendors, and other employees.
Understand psychology of branding and marketing strategies.
Graphic design background and able to employ use of graphic design software.
Understanding of social media platforms and how to utilize for marketing and develop strategies for maximum effectiveness.
Understanding of the use of tools for maximum performance such as digital cameras and software programs.
Have advanced customer service skills and training
Responsibilities
Design, facilitate, and maintain marketing calendar and plan to achieve sales objectives.
Work with management to determine course objectives, outline marketing budgets, and develop marketing strategy.
Manage and respond to online reviews of company in all digital platforms.
Document marketing and branding materials and follow company guidelines when using marketing materials.
Work with vendors to receive quotes to assist in marketing strategy. Coordinate campaigns and designs with vendors.
Operate company vehicle and equipment as needed.
Promote the company in a positive manner to attain business and create leads.
Create branded company materials to use in the field, direct mail, internet marketing, social media, and other sources.
Assist in the creation of video marketing for use in TV, digital media and YouTube.
Build and support relationships with networking groups and chambers of commerce.
Communicate and educate customers in events on what the company does.
Develop and implement digital referral program with tracking using social media platforms.
Create sales tools to increase conversions and assist in sales process.
Communicate and train other employees and technicians on ways to better communicate company brand.
Create photos and videos of team members, customers, and others and modify photos to be used in marketing materials.
Coordinate events for marketing and recruiting at jobs fairs, home shows, etc.
Manage social media presence on Facebook, Google, YouTube and Twitter and other effective platforms.
Manage all content posted on sites throughout internet.
Manage tracking mechanisms for advertisements to determine ROI for campaigns and communicate with management.
Create and modify images used in outdoor advertising such as billboards.
Review and modify the website content as needed with assistance of internet marketing vendor.
Create picture and video content used in process and procedure manuals.
Manage information posted on vendor websites and all websites where our information is posted such as Angie's List.
Manage emails and newsletters for customers and employees and maintain brand in email marketing programs.
Create and edit video to use for company policy and procedure manuals.
Listen to customer calls to ensure calls are tracked properly in accordance with campaigns.
Other duties as assigned.
If you are looking for the next step in your career, come and be part of our DiBiase Family Growth!! Apply Today!!
Product Marketing Manager
Senior manager of marketing job in Reading, PA
The Product Marketing Manager (PMM) is responsible for all activities to ensure the success of assigned product lines or groups in the Americas region. This includes defining a roadmap for product development by identifying opportunities for improvement and recommending new product development as necessary. The role also involves conducting pricing and profitability analysis to ensure competitive positioning and maximizing profit margins. Additionally, the Product Marketing Manager is tasked with developing and executing go-to-market strategies that drive growth and capture market share. Collaborating with marketing to create innovative and exciting product marketing assets to support the salesforce and promote product lines is a key responsibility. This position requires strong leadership skills to effectively manage cross-functional teams. This position is part of the Americas Product Line Management team and reports to the Director, Product Management, Conveyor Belting Americas.
Primary Duties and Responsibilities
* Participates in Product Line Team planning sessions, advising other product managers as an active member.
* Assists Regional Sales Managers with revisions and updates to initial targeted Distributors.
* Develops and executes comprehensive go-to-market strategies for product lines.
* Conducts pricing and profitability analysis to drive product success and maximize profitability, maintains market pricing.
* Develops and maintains robust pricing strategies and policies.
* Supports sales force with marketing collateral, product literature, and innovative marketing assets to ensure product success.
* Cooperates with OEMs in developments important for Ammeraal Beltech. Implements Company strategy through Partner Distributor organizations.
* Serves as a primary point of contact between the company and A accounts, bringing Company resources to meet customer needs.
* Designs and administers training to increase the effectiveness of customer service, sales and customers.
* Promotes Ammeraal Beltech technical solutions at targeted OEM and End-User accounts.
* Manages the product lifecycle, classifying standard and non-standard items. Provides input to the global new product development funnel.
* Leads cross-functional teams to drive product management and marketing initiatives.
* Supports production units by advising on product range assortment, customer requirements and needed stock levels.
* Other projects and duties as assigned.
Knowledge and Skill Requirements
* Minimum of 5-7 years experience combined with a college degree.
* Experience in the conveyor belting industry preferred; familiarity or expertise in homogenous belting is a plus.
* Strong computer skills and medium-expert competency in Excel. Experience with CRM and Business Intelligence software a plus.
* Excellent verbal and written communication skills.
* Self-managed, team player with a passion for team success.
* Experience interfacing with or selling to industrial distributor or OEM organizations desirable.
* Strong organizational and time management skills.
* Experience in conflict resolution required.
* Proven ability to lead cross-functional teams.
* Ability to travel as needed (approximately 40%).
* Must be able to work in the US.
Competencies
* Drives results and meets deadlines.
* Building relationships.
* Continuous improvement/innovation.
* Influence, negotiation, and impact.
* Planning and organizing.
* Communicates effectively.
* Analyzes and draws conclusions from complex data.
Key Behaviors
* Accountable to others.
* Courage to challenge the status quo.
* Honesty with co-workers and customers.
* Innovative problem solver.
* Engaged team member.
* Adds value to the Company.
* Expects excellence of self and others.
* Overserves top customers.
* Understands, simplifies, and acts to improve processes.
Physical Demands
* The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
* While performing the duties of this job, the employee is frequently required to sit, stand, walk, talk, or hear; use hands to finger, handle, or touch objects or controls. The employee may lift, push, or pull up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Other Benefits Include
* Paid training.
* Medical, Dental, and Vision insurance.
* Life insurance.
* Employer-paid Short- and Long-Term Disability insurance.
* 401k with company match.
* Tuition reimbursement for undergraduate and graduate education.
* Paid time off.
AMMEGA is an Equal Opportunity Employer. Employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or other characteristics protected by law.
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Auto-ApplyProduct Marketing Manager
Senior manager of marketing job in Reading, PA
The Product Marketing Manager (PMM) is responsible for all activities to ensure the success of assigned product lines or groups in the Americas region. This includes defining a roadmap for product development by identifying opportunities for improvement and recommending new product development as necessary. The role also involves conducting pricing and profitability analysis to ensure competitive positioning and maximizing profit margins. Additionally, the Product Marketing Manager is tasked with developing and executing go-to-market strategies that drive growth and capture market share. Collaborating with marketing to create innovative and exciting product marketing assets to support the salesforce and promote product lines is a key responsibility. This position requires strong leadership skills to effectively manage cross-functional teams. This position is part of the Americas Product Line Management team and reports to the Director, Product Management, Conveyor Belting Americas.
**Primary Duties and Responsibilities**
- Participates in Product Line Team planning sessions, advising other product managers as an active member.
- Assists Regional Sales Managers with revisions and updates to initial targeted Distributors.
- Develops and executes comprehensive go-to-market strategies for product lines.
- Conducts pricing and profitability analysis to drive product success and maximize profitability, maintains market pricing.
-Develops and maintains robust pricing strategies and policies.
- Supports sales force with marketing collateral, product literature, and innovative marketing assets to ensure product success.
- Cooperates with OEMs in developments important for Ammeraal Beltech. Implements Company strategy through Partner Distributor organizations.
- Serves as a primary point of contact between the company and A accounts, bringing Company resources to meet customer needs.
- Designs and administers training to increase the effectiveness of customer service, sales and customers.
- Promotes Ammeraal Beltech technical solutions at targeted OEM and End-User accounts.
- Manages the product lifecycle, classifying standard and non-standard items. Provides input to the global new product development funnel.
- Leads cross-functional teams to drive product management and marketing initiatives.
- Supports production units by advising on product range assortment, customer requirements and needed stock levels.
- Other projects and duties as assigned.
**Knowledge and Skill Requirements**
- Minimum of 5-7 years experience combined with a college degree.
- Experience in the conveyor belting industry preferred; familiarity or expertise in homogenous belting is a plus.
- Strong computer skills and medium-expert competency in Excel. Experience with CRM and Business Intelligence software a plus.
- Excellent verbal and written communication skills.
- Self-managed, team player with a passion for team success.
- Experience interfacing with or selling to industrial distributor or OEM organizations desirable.
- Strong organizational and time management skills.
- Experience in conflict resolution required.
- Proven ability to lead cross-functional teams.
- Ability to travel as needed (approximately 40%).
- Must be able to work in the US.
**Competencies**
- Drives results and meets deadlines.
- Building relationships.
- Continuous improvement/innovation.
- Influence, negotiation, and impact.
- Planning and organizing.
- Communicates effectively.
-Analyzes and draws conclusions from complex data.
**Key Behaviors**
- Accountable to others.
- Courage to challenge the status quo.
- Honesty with co-workers and customers.
- Innovative problem solver.
- Engaged team member.
- Adds value to the Company.
- Expects excellence of self and others.
- Overserves top customers.
- Understands, simplifies, and acts to improve processes.
**Physical Demands**
- The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is frequently required to sit, stand, walk, talk, or hear; use hands to finger, handle, or touch objects or controls. The employee may lift, push, or pull up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
**Other Benefits Include**
- Paid training.
- Medical, Dental, and Vision insurance.
- Life insurance.
- Employer-paid Short- and Long-Term Disability insurance.
- 401k with company match.
- Tuition reimbursement for undergraduate and graduate education.
- Paid time off.
**AMMEGA is an Equal Opportunity Employer.** Employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or other characteristics protected by law.
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Auto-ApplyMarketing Specialist
Senior manager of marketing job in Mountville, PA
Job Description
AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Part of the product launch marketing team, the Marketing Specialist manages the development of all marketing collateral and merchandising items to support the launch and promotions of new product flooring assortments. This includes the production of printed materials, including point-of-sale (POS) displays, and ensuring they align with brand guidelines and marketing objectives. This role involves overseeing the entire print process, from design to delivery, coordinating with various teams, and managing relationships with vendors.
JOB DUTIES:
Manage the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders
Develop all print marketing collateral for the product launch, from brochures to point of sales displays, including labels, headers, and point of sales merchandising displays
Work closely with product management, sales, engineering, design and merchandising teams to ensure alignment and smooth product launch
Develop a strong understanding of product offerings
Update collections on all our digital platforms with all relevant images and technical information
Develop marketing materials to support the product launch promotion by our sales distribution network (digital marketing assets to print collateral to education content)
Coordinate webinar to our sales distribution network
Coordinate content creation from photoshoot to product installation renderings
Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines
Support marketing managers in managing projects and workload
Update spreadsheets, databases and inventories with statistical, financial and non-financial information
JOB QUALIFICATIONS:
Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience
2-3 years of experience in similar role. Agency experience is a plus.
Knowledge, Skills and Abilities:
Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely
Demonstrated ability to work with key stakeholders to develop product positioning and support established branding in all marketing initiatives
Excellent time management, communications, decision making, presentation, human relations and organization skills
Persuasive copy writer with ability to compose headlines and clear and concise product benefits for use in marketing print collateral in-store and online
Excellent organizational and teamwork skills
Strong attention to detail and a results driven attitude
Proficiency computer skills including Microsoft Office
Multitasker, ability to prioritize and manage multiple projects and tasks
Ability to follow established policies and procedures
Physical Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:
Sit for prolonged periods
Repetitive motion of hands/wrists/fingers
Concentrate and repeat the same physical activities over and over
Move between different physical locations within buildings
Push, pull, carry and lift in the normal course of work
Lift, move and carry product samples for review, customer setup or staging purposes
Mental Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:
Think analytically and be exact or highly accurate
Make decisions such as to identify complex problems
Develop options and implement solutions
Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards
Pay attention to and remember details
Communicate effectively including active listening to understand points being made
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job.
Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones.
Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.
AHF PRODUCTS:
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce , Armstrong Flooring™, Hartco , Robbins , LM Flooring , Capella , HomerWood , Hearthwood , Raintree , Autograph , Emily Morrow Home , tmbr , Crossville , and Crossville Studios . Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract , Armstrong Flooring, Parterre , Crossville and Crossville Studios . Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
Director of Marketing
Senior manager of marketing job in Coatesville, PA
Do you want to work for a construction company unlike any other? At JGM, we challenge the industry's status quo. Known as the team that delivers
“When You Need It Yesterday”,
we've built a culture around safety, quality, and speed.
At JGM, we're more than a company-we're a family. Working side by side, we support one another, building trust by knowing we can count on each other. Driven by our core values, mission, and purpose, we stay focused on our vision for the future. The result? A team environment that fuels exceptional employee satisfaction, which in turn drives extraordinary client experience and continued company growth.
The only question is:
Are you ready to join our growing family and be part of something truly special?
Be an integral part of the JGM family by living our core values:
We Plan. We Adapt. We Succeed.
Uncompromising Safety & Quality.
Family is Our Foundation.
Create Value Through Better Solutions.
Whatever it Takes.
Commitment to Self-improvement.
Our Purpose (FOREVER): Develop Elite Leaders Today, So We Can Build Tomorrow's Future
Our Vision (ONE DAY): Driven to be the Safest, Fastest, and Most Effective Industrial Construction & Fabrication Partner in North America
Our Mission (TODAY): Solve Our Clients Toughest Challenges with Safety and Quality Top of Mind
Position Overview
At JGM, we are on a mission to become the safest, fastest, and most effective turnkey self-perform industrial construction company in North America, solving our clients' toughest challenges within the Metals, Mining and Pulp & Paper sectors with a relentless focus on uncompromising safety, quality, and performance, we serve Fortune 500 owners in mission-critical industries across the U.S.
Reporting to the CEO, the Director of Marketing will be the strategic leader responsible for developing, executing, and measuring JGM's marketing strategy, while also serving as a hub for competitive intelligence and market insights This role will ensure that both external audiences (clients, prospects, partners, and industry stakeholders) and internal audiences (employees, recruits, and community partners) are consistently engaged with and inspired by the JGM story.
This leader will oversee the Marketing Coordinator and will work closely with executive leadership, business development, and operations to build JGM's brand, generate pipeline, strengthen employee engagement, deliver market insights, and position JGM as the Industrial contractor and employer of choice.
Responsibilities
Strategic Leadership
Develop and implement a comprehensive marketing strategy aligned with JGM's growth goals and vision to reach $200M+ revenue.
Ensure JGM is positioned as the industry leader in safety, speed, quality and effectiveness across all communication channels.
Translate JGM's mission, values, and client successes into compelling brand narratives.
Develop, manage, and report on the annual marketing budget, ensuring efficient allocation of resources across campaigns, events, technology, and external partners.
Brand & Storytelling
Craft and maintain a consistent brand identity that differentiates JGM in industrial construction and fabrication markets.
Develop a “JGM Story Playbook” for internal and external messaging, ensuring all teammates and materials communicate a unified message.
Oversee brand guidelines and ensure consistency across proposals, presentations, videos, website, and collateral.
Expand efforts into employer branding, reinforcing JGM as an employer of choice to attract and retain top talent.
Marketing Execution
Lead the planning and execution of digital marketing, social media, website, email campaigns, events, and PR efforts.
Collaborate with Business Development Team to create targeted campaigns that generate qualified leads in priority markets aligned with company's market strategies such as steel, mining, steel fabrication, erection, pulp and paper.
Support internal communications efforts, including employee engagement campaigns, leadership videos, newsletters, and recognition programs.
Oversee JGM-hosted events (e.g., AISC Steel Day, customer appreciation events, recruiting fairs), ensuring high-impact delivery.
Partner with Preconstruction and BD to support major pursuits and proposals with high-quality visuals, narratives, and differentiators.
Content & Media
Direct the creation of case studies, thought leadership, safety/quality stories, and project highlights to showcase JGM's expertise.
Manage photo, video, and digital asset libraries to support proposals, marketing, and recruiting.
Oversee press releases, industry publications, and awards submissions to elevate JGM's profile.
Team Leadership
Manage and mentor the Marketing Coordinator, ensuring effective execution of tactical activities.
Partner cross-functionally with Sales, Preconstruction, HR, and Operations to align marketing with company initiatives.
Build and manage relationships with external agencies, photographers, videographers, and media partners as needed.
Analytics & Reporting
Develop and manage an annual marketing budget that is appropriate for a company of our size.
Establish and track KPIs (lead generation, brand awareness, website traffic, employee engagement, social growth, etc.).
Report regularly to executive leadership on marketing effectiveness and ROI.
Continuously optimize campaigns based on performance data.
Performance Metrics
Brand Awareness: Increased recognition of JGM as an industry leader in safety, speed, and effectiveness.
Pipeline Contribution: Marketing-driven opportunities supporting Business Development revenue targets.
Employee Engagement: Measured by participation, retention, and feedback on internal communications.
Digital Growth: Website traffic, social media reach/engagement, and content consumption metrics.
Event Impact: Successful execution and ROI of internal and external events.
Qualifications
Bachelor's degree in Marketing, Communications, or related field (MBA preferred).
7-10 years of progressive marketing experience, ideally in construction, industrial services, or B2B sectors.
Strong experience in brand management, digital marketing, and content strategy.
Expertise and/or familiarity with AI marketing tools such as Canva, Captions.ai, SEM Rush, quso.ai, Chat GBT prompts and frameworks, Google Vo 3, HeyGen etc.
Proven success leading marketing teams and developing high-performing talent.
Excellent communication, writing, and storytelling skills.
Data-driven mindset with ability to measure, analyze, and adjust strategies.
Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.
Demonstrated success producing market intelligence and competitive analysis reports for executive leadership
JGM offers a competitive wage and benefits package:
Participate in the company's yearly performance bonus program.
Medical, Vision & Dental.
PTO & Holidays.
401(k) + Matching.
Life Insurance.
Short/Long-Term Disability.
Employee Assistance Program.
Generous Referral Program.
Training and Further Education.
This job description is subject to change based on the needs of the business and is not all-inclusive.
JGM is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.
Product Marketing Manager - Power BU
Senior manager of marketing job in Valley Green, PA
Job Description
Amphenol is one of the world's largest providers of high-technology interconnections, sensors, and antenna solutions. Our products Enable the Electronics Revolution across virtually every end market, including Automotive, Broadband Communications, Commercial Aerospace, Defense, Industrial, Information Technology, and Data Communications.
Amphenol's decentralized structure fosters a culture of autonomy, innovation, and entrepreneurship.
The Power Solutions Group, a business unit of Amphenol, is a global leader in electrical connectors and cable solutions for the Telecom/DataCom market, serving customers in Storage, Servers, and Networks. We are seeking a dynamic, customer-focused Product Marketing & Business Development Manager to drive sales growth, strengthen customer relationships, and expand market share in the U.S. (preferably in California or Texas). This role reports directly to the North American Regional Product Marketing Manager.
Key Responsibilities
Drive Business Growth: Identify, pursue, and secure new business opportunities in the Telecom/DataCom market. Develop and execute growth strategies to expand Amphenol's presence with key OEM and ODM customers.
Customer Engagement: Build and maintain strong relationships with customers to understand their needs, technical requirements, and business challenges. Serve as the primary point of contact to ensure exceptional customer experience and satisfaction.
Sales Enablement: Partner closely with global and regional sales teams to define competitive positioning, pricing strategies, and go-to-market plans that win new designs and grow revenue at key accounts.
Pipeline Management: Lead the business development funnel from lead generation to closure. Collaborate with sales and product teams to align actions required to convert opportunities into long-term partnerships.
Market Intelligence: Analyze market trends, customer feedback, and competitor activities to identify emerging opportunities and threats. Provide strategic recommendations to guide business and sales initiatives.
Revenue & Forecasting: Support monthly and quarterly revenue targets, providing accurate forecasts and business analyses.
Cross-Functional Collaboration: Act as a liaison between customers and internal teams (Sales, Engineering, Operations, and Quality) to ensure seamless communication, timely delivery, and product alignment with customer needs.
Customer Advocacy:Champion the customer's voice internally to drive continuous improvement in product performance, quality, and service.
Ideal Candidate Profile
Proven experience in sales, business development, or product marketing within the Telecom/DataCom or electronics components industry.
Strong technical understanding of power connectors, cables, or related interconnect solutions.
Excellent communication, negotiation, and presentation skills.
Ability to translate complex technical information into clear customer value propositions.
Self-motivated, strategic thinker with a results-driven mindset.
Willingness to travel domestically and internationally as required.
Qualifications:
Bachelor's degree in business, Marketing, Engineering, or related field.
5+ years of experience in sales, business development, or product marketing in Telecom/DataCom or electronics.
Strong technical understanding of power connectors, cables, or interconnect solutions.
Proven ability to drive new business, support revenue growth, and manage customer relationships.
Skilled in market analysis, competitive insights, and translating technical needs into customer value.
Strong communication, presentation, and stakeholder-management abilities.
Self-motivated, strategic, and effective in fast-paced environments.
Willingness to travel as needed.
Marketing Specialist
Senior manager of marketing job in Lebanon, PA
Kanz is a next-generation AI recruiting copilot and job marketplace tailored for Saudi Arabia. Through its streamlined platform, individuals can apply to local job opportunities with a single application, while employers harness intelligent matching tools to find the perfect fit.
Job Description
We are seeking a talented and innovative Marketing Specialist to join our dynamic team in Lebanon, United States. As a Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to promote our products and services, enhance brand awareness, and drive customer engagement.
Develop and execute comprehensive marketing strategies aligned with company goals and objectives
Conduct thorough market research to identify current trends and consumer behavior patterns
Analyze data to assess the success of marketing initiatives and identify areas for improvement
Create engaging content for various marketing channels, including social media, websites, and email campaigns
Manage and optimize digital marketing campaigns across multiple platforms
Collaborate with cross-functional teams to ensure consistent brand messaging and marketing effectiveness
Monitor and report on key performance indicators (KPIs) to track marketing ROI
Stay up-to-date with the latest marketing trends and technologies to implement innovative strategies
Assist in the planning and execution of marketing events and promotional activities
Contribute to the development of the overall marketing budget and ensure cost-effective resource allocation
Qualifications
Bachelor's degree in Marketing, Business, or a related field
3-5 years of experience in marketing, with a focus on digital marketing strategies
Proven experience in developing and implementing successful marketing campaigns
Strong proficiency in market research, data analysis, and consumer behavior analysis
Excellent content creation skills across various platforms and formats
Hands-on experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush)
Demonstrated project management skills with the ability to handle multiple projects simultaneously
Strong analytical skills with the ability to translate data insights into actionable marketing strategies
Excellent written and verbal communication skills, with the ability to present ideas effectively
Proficiency in using social media platforms for marketing purposes
Up-to-date knowledge of current marketing trends and best practices
Strong organizational skills with attention to detail
Ability to work collaboratively in a fast-paced, team-oriented environment
Creative problem-solving skills and a proactive approach to challenges
Additional Information
All your information will be kept confidential according to EEO guidelines.
Career Strategist
Senior manager of marketing job in Parkesburg, PA
APPLICATION INSTRUCTIONS: * CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. * CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
* If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.
POSITION SPECIFICS
Penn State Lehigh Valley welcomes applications and nominations for the position of Career Strategist to join their dynamic team. Reporting to the Director of Advising and Career Strategy, responsibilities include but are not limited to:
Employer Relations and Opportunity Development
* Build and sustain relationships with local and regional employers to understand hiring needs
* Identify and approach new employers to create opportunities for jobs, internships, and co-ops which is a new commonwealth campus-wide initiative
* Develop customized recruitment strategies and initiatives with employers
* Foster relationships with companies, alumni, and industry partners to secure new opportunities
Community and Stakeholder Engagement
* Create partnerships with community organizations, educational institutions, and local agencies
* Act as a liaison between career services and community stakeholders to address workforce needs
* May engage in employer outreach and development initiatives to promote opportunities for students and alumni
Event Planning and Execution
* Plan and execute employer-focused events, including career fairs, panels, and networking sessions
* Coordinate community outreach activities such as workshops, seminars, and informational sessions
Student Career Preparation and Support
* Counsel and prepare students for internships, including job search guidance, application support, and resume reviews
* Collaborate in creating and delivering career and life education, outreach, and service programs
* Perform special projects aligned with academic training/coursework
Marketing, Assessment, and Reporting
* Promote programs and events via social media, websites, and campus channels
* Develop marketing materials to engage employers and partners
* Assess engagement program effectiveness and recommend improvements
Maintain records and compile reports on engagement outcomes and placements
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Career Services Specialist - Senior Professional, this position requires:
Master's Degree
6+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None
If filled as Career Services Specialist - Advanced Professional, this position requires:
Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None
BACKGROUND CHECKS/CLEARANCES
This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check. This position requires that you operate a motor vehicle as a part of your job duties. A valid driver's license and successful completion of a motor vehicle records check will be required in addition to standard background checks.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $51,000.00 - $89,600.00.
Salary Structure - Additional information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
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Auto-ApplySales & Marketing Director
Senior manager of marketing job in Lebanon, PA
About Our Company
Our company's mission is simple: we bring beauty to the lives of others and enhance their environment thru the promotion of high-quality landscape materials. We make every encounter with us an excellent one. We are a small, close-knit team passionate about what we do and looking for a new leader to help us grow.
The Role
We are seeking a Sales & Marketing Director who will be the driving force behind our growth. This role is perfect for a leader who is just as comfortable talking with our team as they are with our customers. You will be responsible for leading our sales efforts, promoting our brand, and making sure every customer has a great experience.
What You'll Do
Develop and Lead Strategy: Create a clear sales and marketing strategy that aligns with our mission. This includes setting goals, planning campaigns, and making sure our efforts are always moving us forward.
Lead our sales team: Help our salespeople set and reach their goals. Provide them with the coaching and support they need to be successful.
Make our customers happy: Set a high standard for customer service and make sure our team is friendly, helpful, and knowledgeable.
Stay ahead of the game: Keep up with the latest trends in our industry. Find new opportunities for us to grow and improve.
Spread the word: Create a marketing plan to tell our story. Manage our social media, website, and other marketing efforts to attract new customers.
Be a team player: Work closely with the entire company to make sure our sales and marketing efforts align with our mission.
Who You Are
At a minimum, you have some experience in sales or marketing. Ideally, you have a proven track record of developing and executing successful sales or marketing strategies.
You are a leader who can inspire others.
You are passionate about providing great customer service.
You are a clear and confident communicator.
You are excited about the landscaping industry and our mission.
You are a problem-solver who can find creative ways to reach goals.
Bonus qualifications-
Have completed former sales training
Prior experience in the landscape or construction industry.
Experience in a small company environment
Proficiency in CRM software
What We Offer:
A flexible, family friendly work schedule
Team outings and events
Paid Holidays and Vacations
Competitive compensation
Leadership Coaching and Growth Opportunities
If you connect with the above points, are ready to make a real impact and are interested in a new challenge to help us grow, we'd love to hear from you.
Ready to Join Our Growing Family?
Marketing Specialist - Life Sciences
Senior manager of marketing job in York, PA
A global company in the life sciences sector is looking for a Marketing Specialist to lead key marketing and communications initiatives. This role focuses on brand development, digital marketing, market insights, and lead generation. It's a great fit for someone who enjoys working across teams, shaping messaging, and driving measurable growth. MUST have pharmaceutical/life sciences experience.
What You'll Do
Build and execute branding and communication plans that support business goals.
Manage the communications budget and guide external partners on campaign execution.
Drive brand visibility and lead generation through digital campaigns, events, webinars, and social media.
Partner with commercial teams to qualify and convert marketing-generated leads.
Lead go-to-market planning for new product launches, including positioning and integrated campaigns.
Develop marketing assets such as product content, videos, email programs, and sales tools.
Oversee website content, navigation, and SEO to strengthen the company's digital presence.
Expand digital marketing programs across paid media, SEO/SEM, email, and social channels.
Use analytics to assess performance and refine strategy.
Gather market, customer, and competitive insights to guide decision-making.
Represent the organization at industry events and trade shows.
What You Bring
Bachelor's or Master's degree in Marketing, Communications, or Digital Marketing.
5+ years of marketing experience, ideally in pharma, life sciences, or related fields.
Experience executing marketing strategies, supporting new technology launches, and managing digital campaigns.
Strong understanding of digital tools and platforms (analytics, SEO, PPC, social, CRM systems).
Strong collaboration, communication, and project management skills.
Comfortable using data to guide decisions.
Ability to travel (up to 10%).
#LI-HE1
Customer Marketing Manager
Senior manager of marketing job in Fredericksburg, PA
Make an Impact Where Food Meets Passion
At Bell & Evans, we are redefining what it means to bring premium poultry to market. As our new Customer Marketing Manager, you will be at the center of our product line and customer growth initiatives, helping to shape the strategy and execution of data-driven campaigns that fuel our brand and drive sales.
This is your chance to combine your marketing expertise with a passion for good food, creating omni-channel campaigns that inspire customers and build stronger relationships with some of the most trusted names in retail and food service.
What You'll Do
Design and deliver omni-channel campaigns for specific market segments, increasing brand awareness and driving sales growth
Manage new customer and product launches from planning to execution to reporting on results
Collaborate on in-store and online brand standards with our creative services and customer teams, ensuring consistent digital merchandising and point-of-sale excellence
Analyze and report on campaign performance, applying insights to optimize strategies and improve ROI
Oversee trade show exhibits and promotional events, making Bell & Evans shine at every touchpoint
Act as marketing liaison for key customers, participating in meetings, preparing presentations, and traveling occasionally to customer visits or events
What You'll Bring
Industry Experience: Perishable CPG background preferred, protein experience a plus (poultry not required)
Track Record: At least six years of experience leading successful marketing campaigns
Execution Excellence: Proven record of follow-through, detail orientation, and organizational skills
Communication and Influence: Extraordinary skills across all mediums and levels of the organization
Analytical Strength: Ability to interpret data, track KPIs, and build actionable reports
Food Enthusiasm: Passionate foodie and lover of good food, food service exposure a plus
Why Join Bell & Evans
You will work with a brand known for innovation, sustainability, and premium quality. You will collaborate with a team passionate about food and customer experience. You will enjoy a role that blends creativity, analytics, and relationship-building in equal measure. You will make a measurable impact on customer growth and product launches in a nationally recognized brand.
Ready to Apply?
Bring your marketing skills, creativity, and love for food to Bell & Evans. Join us in building a brand customers trust and love, one campaign at a time.
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