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Senior manager of marketing jobs in Madison, WI

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  • Senior Marketing Communications Manager

    Gilson Inc. 4.5company rating

    Senior manager of marketing job in Middleton, WI

    MISSION Gilson is seeking a strategic, creative, and analytically minded Senior Manager of Marketing Communications to lead and integrate key marketing functions across customer acquisition, content management, public relations, and brand strategy. This role is central to enhancing Gilson's ability to reach and recruit target customers and to elevate the brand's visibility and image within the scientific community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing-from brand management to analytics-and a proven ability to translate strategy into compelling content and measurable outcomes. ESSENTIAL DUTIES AND RESPONSIBILITIES Leadership & Strategy Collaborate directly with the CEO to execute brand strategy and develop guidelines and governance Drive the evolution of Gilson's brand identity to increase awareness and refresh its image in the scientific community Lead cross-functional marketing operations to support business growth and customer engagement Serve as the central point of coordination between marketing communications and other marketing structures (Customer Marketing, Category Marketing) Operational Oversight Oversee customer acquisition resources, ensuring strategic alignment and performance optimization Manage content creation and distribution teams, ensuring consistency, quality, and relevance across channels Own and execute public relations strategy, including media outreach, press releases, and reputation management Lead project management for large-scale marketing initiatives, ensuring timely delivery and cross-functional collaboration Cross Functional Collaboration Liaise with e-commerce technical teams to ensure marketing content and campaigns are optimized for digital platforms Partner with the leadership team to align marketing communications with company-wide priorities and initiatives Facilitate integration and communication between centralized marketing operations and decentralized marketing functions JOB REQUIREMENTS WORK EXPERIENCE 10+ years of experience in marketing communications, with at least 3 years in a leadership role Proven experience in brand strategy execution, PR, and project management Experience working in matrixed or multi-business environments is a plus SKILLS AND KNOWLEDGE Marketing Generalist: Deep understanding of brand management, campaign execution, digital marketing, and analytics Creative Thinker: Able to develop strategic approaches and translate them into engaging content and design Analytical Mindset: Skilled in using metrics and performance data to optimize marketing effectiveness and ROI Collaborative Leader: Comfortable working across teams and functions to drive alignment and results Dual Market Expertise: Capable of working on both B2C marketing concepts and highly technical B2B products Scientific Market Adaptability: Proven experience in scientific or technical environments, or a demonstrated ability to quickly adapt to complex, specialized markets OTHER Strong understanding of customer acquisition funnels, content operations, and digital marketing platforms Excellent communication, leadership, and stakeholder management skills EndFragment
    $67k-82k yearly est. Auto-Apply 60d+ ago
  • Senior Growth Marketing Manager - Campaign Analytics

    Lumen 3.4company rating

    Senior manager of marketing job in Madison, WI

    Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. **The Role** The Senior Growth Marketing Manager - Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that accelerate growth and optimize performance. This role goes beyond reporting-it shapes the future of marketing effectiveness by delivering actionable insights, influencing decision-making, and championing a culture of data-driven excellence. The ideal candidate combines deep analytical expertise with strategic vision, stakeholder leadership, and the ability to operationalize insights at scale. This is a high-impact role requiring advanced analytical acumen, thought leadership, and cross-functional collaboration to deliver measurable business outcomes and influence executive-level decisions. **The Main Responsibilities** + Strategic Insight Leadership: Translate complex data into strategic recommendations that inform marketing investment decisions, campaign design, and go-to-market strategies. + Performance Optimization: Develop and implement frameworks for continuous campaign improvement, leveraging predictive modeling and advanced analytics to maximize ROI and pipeline contribution. + Executive Reporting & Storytelling: Create compelling narratives for senior leadership, synthesizing data into clear, actionable insights that influence strategic priorities. + Analytics Innovation: Identify and deploy advanced analytical techniques (e.g., attribution modeling, propensity scoring, segmentation) to uncover growth opportunities. + Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand user behavior, engagement, and conversion paths. + Implement and optimize digital analytics frameworks (e.g., Adobe Analytics) to track KPIs across the full funnel. + Partner with Marketing Operations and web teams to leverage behavioral data for site optimization and personalization strategies. + Cross-Functional Influence: Partner with Marketing, Sales, Finance, and Product teams to align analytics with business objectives and ensure insights drive integrated planning. + Technology Enablement: Evaluate and optimize the use of analytics tools (Salesforce, Power BI, Adobe Analytics, Marketo) to enhance reporting automation and scalability. + Market & Competitive Intelligence: Incorporate external benchmarks and competitive insights into performance analysis to contextualize results and identify whitespace opportunities. + Innovation & Experimentation: Lead A/B testing and experimental design initiatives to validate hypotheses and inform future campaign strategies. **What We Look For in a Candidate** + 10+ years of experience in marketing analytics, growth marketing, or sales operations, with a proven track record of influencing strategic decisions. + Bachelor's degree in Marketing, Business, Analytics, or related field (Master's preferred). + Deep expertise in digital analytics platforms (Adobe Analytics) and tag management systems; experience with multi-touch attribution and web optimization tools is highly desirable. + Proficiency in Salesforce, Marketo, Power BI, and advanced Excel. + Expertise in advanced statistical methods, predictive modeling, and marketing attribution. + Strong business acumen with the ability to connect analytics to revenue impact and growth strategies. + Exceptional communication and executive presentation skills; able to simplify complex data for senior stakeholders. + Demonstrated leadership in cross-functional environments and ability to drive change through influence. + Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment. **Compensation** This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $129,639 - $172,852 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $136,121 - $181,494 in these states: CO HI MI MN NC NH NV OR RI $142,603 - $190,137 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits (**************************************************** Bonus Structure \#LI-Remote #LI-MK1 Requisition #: 340527 **Background Screening** If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (************************************* . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. **Equal Employment Opportunities** We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. **Disclaimer** The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
    $142.6k-190.1k yearly 36d ago
  • Marketing Manager

    Elephas

    Senior manager of marketing job in Madison, WI

    Elephas, a Madison, WI based biotechnology start-up company, is seeking a highly motivated Marketing Manager to join our team. Applicants should be comfortable in a fast-paced and collaborative environment. The successful candidate will be a dynamic thinker with exceptional communication skills and proven results helping to develop and drive diagnostic marketing campaigns to support the pharma services business. This individual will have relevant experience and help drive adoption of the Elephas Live Platform among pharmaceutical companies developing immuno-oncology agents. Essential Duties and Responsibilities * Assist in the development of positioning, value proposition, and ongoing messaging for Pharma services offering including execution of specific pharma tactics. * Create connections and collaboration with other members of the commercial marketing team to ensure consistency of messaging and tactical execution across the different Elephas business opportunities. * Support the annual marketing plan process and campaign strategy for pharma services, aligned with corporate and commercial goals. * Define target segments, personas, and customer journeys for pharma services leads including aiding in the development of specific target lists. * Develop sales enablement tools to support the pharma services business development team. * Manage all digital content including websites, CRM, conference collateral, social media, display media, and video specific to pharma programs. * Own end-to-end campaign analytics for pharma programs, from awareness through opportunity creation and revenue impact. * Collaborate on overall marketing tactical performance including development of measurement plans and ongoing optimizations for leadership review. Education/Experience/Skills * Bachelor's degree in business or science required * Minimum 3-4 years of experience in marketing with life science experience preferred * Demonstrated experience developing marketing strategies, creating content, and working collaboratively with external agency partners * Direct experience managing different agencies including medical communications, PR, advertising, booth vendors, market research, etc. * Hands on experience in technology platforms including HubSpot, Google Analytics, PowerBI, etc. * Managerial experience of younger team members preferred * Exceptional analytical and problem-solving skills We offer our employees competitive compensation and benefits, including paid time off, health insurance, life insurance, flexible spending accounts, a 401(k) plan, and stock options. DISCLAIMER The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
    $70k-104k yearly est. 8d ago
  • Director, Value and Access Strategy - CNS

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Senior manager of marketing job in Madison, WI

    The Director, Value & Access Strategy leads the strategy and tactical development supporting our market access customers. This encompasses corporate approach recommendations for existing and emerging channels, bridging pipeline market access strategies to inline, Therapeutic Area initiatives and is accountable for all brand payer related initiatives for the portfolio working closely with the brand teams. **** + Develop and lead a cross-portfolio approach to market access customers + Develop an CNS wide portfolio value proposition for market access customers + Lead the team to develop and implement payer pull-through material + Lead the team to develop and refine the payer value proposition for inline brands + Collaborate with Commercial team to ensure payer value drivers are incorporated into all payer marketing initiatives + Continually evaluate Market Access strategies for pipeline products by partnering with Medical Affairs, Value and Evidence and the Market Access team while effectively bridging them to inline marketing support + Direct Brand specific Payer/Advocacy Market research activities with CSI colleagues + Manage Payer Marketing budget resources + Lead market access channel assessments and build recommendations on the best way to approach our existing channels + Lead the assessment and development of new channel enhancement + Manage key Agencies of Record to deliver tools and tactics + Engage, inform and influence key stakeholders + Collaborate closely with brand marketing teams + Engage with Regional Senior Business Directors as the business dictates + Contributes to the development of direct report + Travel expected up to 20% **Qualifications** Required: + Bachelor of Arts (BA) or Bachelor of Science (BS) degree from an accredited four-year college or university (or the equivalent if education obtained outside of the United States) + 10+ years pharmaceutical experience in sales or marketing with at least 6+ years of market access responsibilities and successful track record + Solid track record of driving market access initiatives within an organization + Strong interpersonal skills and ability to work effectively in a matrix team environment + Excellent planning and strategy development while executing against tight timelines + High emotional intelligence in managing multiple business initiatives and cross-functional relationships + Strong communication skills, both verbal and written + Strong organizational and project management skills Preferred: + MBA or master's degree preferred + Knowledge of payer and access stakeholder needs in the US preferred **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 30d ago
  • Senior Director, Product Marketing

    Dodge Construction Network

    Senior manager of marketing job in Madison, WI

    Dodge Construction Network (Dodge) isseeking an exceptional Senior Director, Product Marketing to define how Dodgeproducts are positioned, messaged, and experienced in the market.This leader will shape the stories that connect our products to the real-world success of our customers-driving conversion, retention, and advocacy across the buyer journey. This role is responsible for the full spectrum of product marketing-from developing compelling positioning and messaging frameworks, to building the proof, tools, and assets that fuel sales success, to creating retention plays that ensure customers realize the full value of Dodge's products. The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to position products for Sales, Marketing, and Business Development personas, and they can craft confident, outcome-driven messaging that standsout from competitors. If you're passionate about connecting the dots between product, customer, and growth-and thrive in shaping how the market perceives and chooses solutions-this is the role for you. This is a full-time position and reports directly to the Chief Marketing Officer. ****Please include a link to your portfolio, website, or samples of your product marketing work (e.g., positioning, messaging, launch materials, or content).**** **_Preferred Location_** This is a remote, home-office-based role. Candidates located in the continental United States will be considered. **_Travel Requirements_** Some travel is expected for this role. **_Essential Functions_** **Product Positioning & Messaging** + Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's products and solutions + Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem + Partner with Product to translate complex data-driven capabilities into clear, differentiated, and outcome-oriented value propositions + Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement + Create our product, service, and solution naming convention and bring to life in a way that attracts and engages audiences **Social Proof & Market Validation** + Establish a systematic approach to building and amplifying social proof-including customer stories, testimonials, reviews, case studies,total economic impact,and logo showcases + Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success + Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs **Sales & SDR Enablement** + Serve as the strategic bridge between Product, SDRs, and Sales-ensuring our teams are armed with the assets and insights needed to convert demand into revenue + Build high-impact enablement tools including video explainers, competitive battlecards, customer-ready decks, and campaign-specific offers or promotions + Collaborate closely with Sales leadership to optimize messaging and materials across each stage of the funnel-from awareness to close + Partner with Demand Generation to ensure product messaging is embedded into campaigns that generate qualified, high-converting opportunities + Generate high-impact product and feature launch campaigns that activate prospects and our customer base **Customer Retention & Product Adoption** + Build retention and adoption programs that help customers find success within our products and maximize their value realization + Develop messaging and in-product content thatdrivesengagement, renewal, and expansion + Partner with Customer Success and Product teams to translate customer insights into playbooks that improve gross retention and customer satisfaction **Measurement & Impact** + Establish clear KPIs that measure the impact of product marketing across the funnel-conversion rate improvements, win rates, retention, and advocacy + Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness **_Education Requirement_** Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)or equivalent education and work experience. **_Required Experience, Knowledge and Skills_** + 10+ years of progressive B2B marketing experience, including at least 5+ years in product marketing leadership roles + Experience in a data & analytics,SaaS,or technology company with a proven record of success positioning complex products for multiple buyer personas + Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories + Proven success building and optimizing sales enablement and retention programs that drive measurable impact + Strong understanding of competitive positioning, objection handling, and challenger messaging techniques + Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy + Skilled communicator and collaborator-adept at influencing executive stakeholders and inspiring cross-functional teams + Passionate about crafting category-defining product marketing that can stand alongsideproduct marketingleaders like ClickUp, Airtable, Mailchimp, and Slack **_About Dodge Construction Network_** Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement. Dodge is the catalyst for modern construction. **_Salary Disclosure_** Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus. **_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status._** **_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._** **_Reasonable Accommodation_** **_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_***************************_** **_._** **_Equal Employment Opportunity Statement_** **_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._** _\#LI-Remote_ _\#LI-SB1_ _\#DE-Remote_ _\#DE-_ _1147-_ _2025_
    $119k-167k yearly est. 26d ago
  • Product Marketing Manager - Prescription Payer Management

    Meta 4.8company rating

    Senior manager of marketing job in Madison, WI

    We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels. **Required Skills:** Product Marketing Manager - Prescription Payer Management Responsibilities: 1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business 2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits 3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions 4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit 5. Create go-to-market (GTM) strategy to drive product adoption & engagement 6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels 7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets 8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance **Minimum Qualifications:** Minimum Qualifications: 9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields 10. In-depth knowledge of vision insurance across multiple providers 11. Experience with insurance formulary management and provider network strategies 12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies 13. Experience analyzing data and translating to insights that support product development and go-to-market strategies 14. Experience leading implementation of complex product or service offerings 15. Experience working with technical partners to translate between technical and consumer languages 16. Experience collaborating with external vendors and partners 17. Bachelor's degree **Preferred Qualifications:** Preferred Qualifications: 18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often 19. Interest and understanding of Virtual and Mixed Reality 20. MS/MBA degree **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly 60d+ ago
  • Sr. Manager, Medical Distribution Account Marketing

    Cardinal Health 4.4company rating

    Senior manager of marketing job in Madison, WI

    **What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution. **_Job Summary_** The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. **_Responsibilities_** Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following: Financials and Performance Metrics: + Leverage data to understand channel performance and program effectiveness and support decision-making. + Monitor product performance metrics and customer satisfaction. + Prepare reports and presentations on product performance and market insights for stakeholders. Marketing tools and GTM Strategies: + Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments + Sales enablement support to accelerate industry growth + Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. + Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy + Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy + Ensure that marketing strategies are effectively executed at the channel level + Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis: + Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement + Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD **Qualifications** + 8-12 years of experience, preferred + Bachelor's degree in related field, or equivalent work experience, preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to) + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to influence cross-functional teams without formal authority + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Must be able to travel up to 25% of the time, including some nights and weekends. **What is expected of you and others at this level** + Manages department operations and supervises professional employees, front line supervisors and/or business support staff + Participates in the development of policies and procedures to achieve specific goals + Ensures employees operate within guidelines + Decisions have a short term impact on work processes, outcomes and customers + Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management + Interactions normally involve resolution of issues related to operations and/or projects + Gains consensus from various parties involved **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 9d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Senior manager of marketing job in Madison, WI

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 4d ago
  • Creative Strategist

    The Evoke Agency

    Senior manager of marketing job in Madison, WI

    5 years agency work experience in strategy & creative strategy The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment. Essential Position Responsibilities: Creative Strategy & Concept Development: With oversight from the Director of Creative Strategy: Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives. Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs. Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling. Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept. Facilitate workshops and brainstorms to foster collaboration and unlock original thinking. Present strategic concepts and storytelling recommendations to internal teams and clients. Campaign & Content Development: With oversight from the Director of Creative Strategy: Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels. Provide creative direction and storytelling strategy for campaign messaging and content. Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment. Provide guidance on content calendars and creative storytelling approaches for high quality content. Work closely with creative teams to ensure campaign creative execution aligns with strategic vision. Insights & Innovation: Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations. Conduct competitive research to identify whitespace opportunities for brands. Translate data and insights into actionable strategies that drive engagement and brand growth. Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams. Project Management: Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time. Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client. Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline. Internal Team Management: Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution. Create and share the agenda and take notes for internal team meetings led by Creative Strategy department Communicate project needs, upcoming projects, and new priorities based on current clients and workload Review project needs and delegation Performance & Optimization: Analyze campaign performance data and consumer engagement metrics to refine creative strategies. Work with Strategy Teams to optimize content for different platforms. Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant. Visibility on Estimates & Contracts: Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability. Assist Director of Creative Strategy with finalizing and executing client contracts. Other job duties as assigned
    $55k-102k yearly est. 60d+ ago
  • Vice President Marketing & Innovation

    Mueller Sports Medicine

    Senior manager of marketing job in Prairie du Sac, WI

    Job Details Corporate Headquarters - Prairie du Sac, WI Full Time Graduate/MBA Degree Up to 25% M-F; 8 am - 4:30 pm ExecutiveDescription POSITION OVERVIEW: Leads the Marketing & Innovation team in planning and executing Mueller Sports Medicine's (MSM) Marketing and Innovation vision, objectives, strategies, and tactics. Manages the innovation process from pre-ideation through commercialization. Coaches cross functional team of marketers, engineers, designers, e-commerce staff and end-user experts working with all functions across the company daily to ensure continuously improving, industry-leading innovation output. POSITION FUNCTIONS 40% Leadership and Management Act as a key member on the Executive Committee, leading all marketing, e-commerce and innovation strategic planning, resourcing and ensuring thorough execution. Lead all aspects of the marketing department, including consumer, professional, integrated, creative and insights areas. Lead all aspects of the Innovation program from pre-ideation to idea qualification through development and to commercialization. Manages with excellence, utilizes resources efficiently, and develops talent. Direct marketing strategy and tactics to achieve sales and marketing objectives. Work closely with management, other functions and outside resources to analyze ROI and align marketing efforts with sales goals. Produce and monitor an annual budget. Prepare specific marketing and advertising budgets, manage to ensure funds are appropriately spent. Review and develop marketing related company policies. 30% Innovation Oversees and directs the work of the global Innovation staff across all MSM product lines. Oversees the development and management of Renovation, Innovation and Invention to ensure a robust pipeline of innovation for two launch windows each calendar year across multiple channels. Including building strong relationships and collaborative innovation strategies with key suppliers. Creates and manages end-user panels for ATCs, athletes and mass market consumers plus new emerging segments such as e-sports, industrial athletes, and other unique segments. In conjunction with the CEO, President and Legal Counsel, develops and partners on intellectual property strategy that maximizes protection for MSM innovation in the marketplace. In conjunction with the CEO and President, maximizes the use of the M-Center to highlight innovation to key stakeholders. Advises management on effective brand strategies. 30% Advertising, Branding, Digital, Insights & Social Media Oversee development of marketing collateral including on-line material, in-store POS material, packaging, brochures, videos, presentations, promotional materials, and trade show graphics. Lead insight mining to deeply understand the consumer and end-user targets, utilizing behavioral science and modern techniques. Measure target markets and demographics and apply insights to ongoing branding, innovation and marketing efforts. Lead e-commerce strategy and execution for core products, premium products in both 1P and 3P as well as muellersportsmed.com, driving significant year-on-year growth. Partner with Sales to develop categories at retail and sell - in both new products and existing incremental volume. Grow Mueller's technology infrastructure for marketing (e.g. tools for content management, localization). Direct and manage outside contractors to ensure their work aligns with Mueller's strategy, on time and on budget. Direct and manage promotions using evidence-based ROI and performance measurement. Direct, execute, and monitor social media & digital strategy. Analyze Mueller's marketing strengths and weaknesses vs. its competition. Support new product launches, including marketing programs, new packaging, trade releases, and product data sheets. Direct and manage press releases and other public relations opportunities. Define unique brand positioning and execute branding strategy (company-wide, market-specific, and product-specific). Lead branding across all mediums, including industry trade shows. NA Other duties as assigned to meet the needs of the organization. Position Functions for this position consist of all items listed under any category that make up 5% or more of the position duties. This position description is subject to change without notice. Qualifications MINIMUM QUALIFICATIONS: Bachelor's degree in marketing, business, or other related field or an equivalent combination of education and experience sufficient to perform the position functions of the job. 15 or more years of relevant agency, marketing, innovation, sales or other related experience. 10 or more years of progressive marketing leadership and management experience. 5 or more years of e-commerce leadership experience, specifically Amazon.com. Recent experience with localization and internationalization marketing. Demonstrated success at marketing retail products to physically active consumers. Demonstrated knowledge of retail (mass-market, sporting goods, pharmacy) markets and understanding of Nielsen/IRI/ACV data. Significant experience with in-store marketing campaigns, promotions and digital promotions. Significant experience with a variety of innovation concepts, practices, and procedures. Compliance with the Mueller Quality Management Systems and current regulatory requirements. PREFERRED QUALIFICATIONS Marketing experience with a medical or sporting goods product company. Direct to consumer and DRTV experience. Ability to speak/write multiple languages. REQUIRED SKILLS Exercises judgment within broadly defined practices and policies. Makes sound decisions based on analysis, discussion, experience and judgment. Develop and coach associates to achieve their personal success. Demonstrated team player with active participation in meetings. Demonstrated success in planning and accomplishing goals. Proven ability to think creatively and innovatively. Selects, evaluates, and engages team members. Demonstrated strategic thinking mindset. Strong planning and project management skills. Strong ability to transition efficiently from working independently to working collaboratively. Anticipates emerging and future trends accurately based on broad knowledge and perspective. Excellent written and verbal communication skills, with ability to communicate at all levels of the organization including with the board. Communicate a vision and providing motivation and direction to team members. Ability to stay current with international variances in cultural and legal issues. Develops and maintains interpersonal relationships. Expert organizational and problem-solving skills, attention to detail, and the ability to balance multiple priorities. Advanced use of Microsoft products, including Word, Outlook and Excel, and related industry applications. Creates focus and eliminates roadblocks for team members. Develops and manages a budget. Valid driver's license. Responsible to appropriately protect the confidentiality, security, and integrity of the organization's systems and data as well as client data. PHYSICAL REQUIREMENTS: While performing the duties of this job, the team member is required to have ordinary ambulatory skills; ability to stand or sit, bend or stoop, and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate office equipment and read. The team member frequently is required to sit, reach with hands and arms, talk and hear. Position requires frequent typing. Position requires regular (40%) business travel, including operation of a motor vehicle.
    $135k-204k yearly est. 60d+ ago
  • Product Marketing Manager, Real-World Data (RWD)

    Norstella

    Senior manager of marketing job in Madison, WI

    Company: Norstella Employment Type: Full Time **Description** At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker-and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle -and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: - Citeline - accelerate the drug development cycle - Evaluate - bring the right drugs to market - MMIT - identify barrier to patient access - Panalgo - turn data into insight faster - The Dedham Group - think strategically for specialty therapeutics By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India. **The Role: Product Marketing Manager, Real-World Data (RWD)** The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You'll shape and execute GTM for Norstella's RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue **Responsibilities:** - Positioning & Messaging: Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers. - Go-to-Market: Build and run launch plans (tiers, milestones, pricing/packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs. - Market Intelligence: Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations. - Pipeline Enablement: Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales/CS through trainings and talk tracks. - Demand Support: Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics. **Qualifications:** - Bachelor's in Business, Marketing, or a life sciences field. - 3-5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR/EHR, Rx, hub/specialty pharmacy) strongly preferred. - Proven ability to turn technical concepts into compelling, concise messaging and content. - Executive-ready communicator; excellent writing and PowerPoint. - Comfortable in fast-moving, cross-functional environments; bias to action. - Pragmatic Institute or PMA certification a plus **Location: United States** **Our Guiding Principles for success at Norstella:** 01: Bold, Passionate, and Mission-First 02: Integrity, Truth, and Reality 03: Kindness, Empathy, and Grace 04: Resilience, Mettle, and Perseverance 05: Humility, Gratitude, and Learning **Benefits:** - Medical and Prescription Drug Benefits - Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) - Dental & Vision Benefits - Basic Life and AD&D Benefits - 401k Retirement Plan with Company Match - Company Paid Short & Long-Term Disability - Paid Parental Leave - Paid Time Off & Company Holidays _The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus._ _Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law._ _Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you._ _All legitimate roles with Norstella will be posted on Norstella's job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:_ _[email protected]_ _._ Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
    $120k-140k yearly 58d ago
  • Senior Product Marketing Manager

    Datavant

    Senior manager of marketing job in Madison, WI

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** The Senior Product Marketing Manager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline. **Key Responsibilities** + **Positioning & Messaging:** Craft differentiated messaging and positioning for core products and solutions; own the "master story" and ensure consistency across channels. **GTM & Launch Strategy:** Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing. + **Sales Enablement:** Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging. + **Content Ownership:** Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces. **Campaign Partnership:** Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution. **Market & Competitive Intelligence:** Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy. + **Customer Advisory Board (CAB) Content:** Partner with the CX team on customer storytelling, narrative development, and event messaging. **What You Bring** + 6-8 years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries. + Demonstrated ability to craft compelling, differentiated messaging and translate technical concepts into business value. + Strong collaboration skills; proven track record of partnering with Product, Sales, and Demand Gen teams. + Excellent storytelling and writing abilities; comfortable developing and presenting content to executive audiences. + Strategic thinker who is also hands-on; able to own both planning and execution. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $128,000-$160,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $128k-160k yearly 10d ago
  • Marketing Specialist

    Promach Careers 4.3company rating

    Senior manager of marketing job in Middleton, WI

    At ProMach, we're looking for people who want to shine. You'll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influential. Meticulous. A technical enthusiast. A closer. A futurist. As a Marketing Specialist, you'll be challenged and rewarded. Impact our customers' packaging performance and efficiency every day. Help build the future of packaging automation. We're proud of that and know you will be too. Do we have your attention? Keep reading. Quest Industrial, a subsidiary of ProMach with facilities in Middleton and Monroe, WI, is seeking an experienced Marketing Specialist. You'll utilize your excellent writing skills and digital capabilities in the execution of marketing plans to help drive business growth. You'll produce high-quality and impactful marketing content for a variety of mediums to increase brand awareness and lead generation. The Marketing Specialist contributes to highly visible customer facing programs and projects with responsibilities that include assisting in campaign development, supporting integrated marketing activities, and creating effective communications plans and programs that support the success of Quest's strategic objectives. This a unique opportunity to join a growing industry with a promising future. This position will be located at either the Middleton or Monroe, WI facility. Does this work interest you? Create, execute, and measure marketing campaigns via public relations, advertising, events, and digital marketing to nurture, acquire, and retain customers throughout the entire lifecycle. Manage marketing budget by working in collaboration with senior leadership. Direct digital marketing strategy including creation of content for web sites, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation. Direct the creation, development, scheduling, and distribution of marketing collateral, including brochures, photos, videos, presentations, and more to support sales team efforts. Oversee public relations efforts to identify and deliver press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise to strengthen brand awareness. Manage advertising insertion orders and materials with various industry publications. Manage relationships with key trade publications, online directories, and various other media outlets. Help maintain consistent brand standards in all mediums including print, digital, documentation, machinery, apparel, and more. Manage agency/vendor relationships for branding, advertising, search marketing, and public relations. Coordinate machinery photography and videography shoots, including editing assets for print and digital uses. Coordinate with product brand sales teams to leverage the CRM system more effectively. Drive implementation of marketing automation software and email marketing to create strong marketing campaigns to generate additional leads and revenue. Lead product marketing launches to assure commercial success of new products and solutions. Plan all aspects of events and trade shows (including logistics, as well as pre-, at- and post-show marketing communications and reporting). Assist in planning and coordination of management and sales meetings. Create and drive new aftermarket marketing campaigns to promote aftermarket parts and service sales growth with active and inactive customer base segments. What's in it for you? There's no monopoly on good ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career. In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits - you are eligible on your first day of employment! Please note that the pay ranges listed on external job boards, outside of our posting details, do not accurately reflect our internal compensation ranges. If this sounds like you, we want to connect! Bachelor's degree in Marketing, Communications, or related field, or equivalent combination of education and experience (3 to 5 years); preferably in the packaging or a B2B industry. Experience with CRM systems, preferably Salesforce. Experience with marketing automation systems, preferably Pardot. Experience with AI generated content preferred. Expertise in Microsoft Office suite of software including Word, Outlook, Excel, and PowerPoint. Experience with Adobe Photoshop, Adobe InDesign, and Adobe Premiere software. Strong knowledge of current trends in social media, especially with LinkedIn. Strong writing, editing, proofreading, and design skills are essential, including ability to present concepts verbally. Excellent organizational skills, with ability to prioritize and manage multiple projects. Self-directed, works well in team environment. Ability to travel (25%). Pro Mach, Inc. was named to the Inc. 5,000 list of fastest-growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities. We have the rewards, opportunities, and market strengths of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day. Curious about life at ProMach? Follow us on LinkedIn, Twitter, and Instagram! More career opportunities to consider! ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify the employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation. #QUEST #INQUE
    $44k-64k yearly est. 29d ago
  • Product Marketing Manager

    Sub-Zero Group 4.8company rating

    Senior manager of marketing job in Madison, WI

    This position is the brand's product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand's product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision. Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels. This role is responsible for: Long-Term Roadmap Planning: He/she directly influences the brand's product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation. Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market. Inform innovation and Decisions: Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning. Understand global trends and how they impact our innovation funnel. Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams. Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry. Category Expert: Conduct on-going category assessments to identify growth, gaps and opportunities. Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term. Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.) Understands and articulates the feedback from distributor markets. Product Marketing/Launch: He/she is the product and features marketing expert who translates the brand's features and benefits to the Product Launch team to develop successful launch plans. Ensures that final launch plans connect to the overall product priorities scoped in the original brief. Works collaboratively across marketing and guides different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels. Ensures accuracy of all assets (photo, video, brochures, etc.) created by other teams. NPD Core team representative that leads product marketing throughout the 7-phase product development process. Manages and develops revenue generating accessory. He/she is the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate. People Leader: Ability to develop people by understanding their capacity and capabilities and assisting them in building on their strengths. Promote a culture of continuous learning and development among team members and across the organization. Cultivate a team-oriented environment that values collaboration and open communication. This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.
    $83k-104k yearly est. 60d+ ago
  • Sales and Marketing Director

    Oakwood Village Univ Woods Homes, Inc. 3.8company rating

    Senior manager of marketing job in Madison, WI

    Job Description MISSION STATEMENT We are Called to serve a thriving community of seniors that live with dignity, connection and purpose. CORE VALUES Fully embraces a culture of hospitality and teamwork by living the Oakwood Core Values: Compassion: We care deeply about the people we serve and the people we work with on a daily basis. We work together to help one another. Faith: We have a commitment to remain true to the vision and mission of Oakwood. Inclusion: We include everyone. We welcome opinions and strive to consider different perspectives to create fair, welcoming, and accessible experiences for all. Integrity: We work to be transparent and fair. We act with honor and respect for our residents, their families, and our co-workers. Dedication: We care about the people we serve and work with on a daily basis. We are dedicated to providing superior service to one another and our community. ESSENTIAL RESPONSIBILITIES (including but not limited to) for the Sales and Marketing Director: Sales Leadership & Census Management Drive occupancy and census growth across Independent Living, Assisted Living, and Memory care. Oversee, coach, and support a five-person sales team responsible for managing the full sales pipeline-from inquiry to waitlist to closing. Serve as a working manager, actively participating in sales efforts and providing backup coverage for counselors as needed. Monitor and analyze sales metrics, forecasting, and conversion rates, adjusting strategies to ensure targets are met. Oversee and participate in the management of the community waitlist, ensuring timely communication and accurate tracking. Act as the first point of contact for contract-related questions from prospective residents, current residents, and staff members, ensuring clarity, consistency, and compliance with organizational standards. Support major sales initiatives, including the lease-up of new builds. Marketing & Outreach Oversee execution of social media, event promotion, and on-the-ground marketing activities. Partner with the CMO on advertising, campaigns, content development, and reporting. Gather sales team insights to inform messaging and marketing initiatives. Represent the organization at community events, outreach activities, and networking opportunities. Collaboration & Leadership Partner closely with the CMO and other campus leaders to align census strategies with organizational goals. Ensure consistency in communication and brand standards across marketing channels. Contribute to a culture of hospitality, teamwork, and mission-driven service. ESSENTIAL QUALIFICATIONS Demonstrated ability to meet or exceed occupancy/census goals. Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Proficiency with marketing tools such as CRM systems, Social media platforms and Analytics tools, Working knowledge of Email marketing platforms, Basic design tools Excellent communication, presentation, and relationship-building skills. Strong organizational and analytical abilities. Ability to balance strategic leadership with hands-on execution in a lean environment. EXPERIENCE, EDUCATION, AND/OR TRAINING for the Sales and Marketing Director Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience). 5+ years of experience in sales leadership, preferably in senior living, Real Estate, or other related service industry.
    $86k-135k yearly est. 10d ago
  • Sales and Marketing Director

    Encore Senior Living

    Senior manager of marketing job in Fitchburg, WI

    Director of Sales and Marketing Base Salary plus structured and competitive monthly and quarterly commission. Where Lives & Careers Flourish! Make a real difference in someone's life . . . starting with yours! At Encore Senior Living, there is a strong sense of teamwork, a commitment to professional development, and a culture that encourages promotion from within. As a result, Encore team members tend to reciprocate with their personal commitment and stay with the organization for an extended tenure. As an integral part of our organization, our employees strive to provide excellent service and care to residents and their families in warm, caring and home-like communities. We promote environments that foster independence, happiness, privacy, and dignity for residents. If you decide to join our organization, you will see that our company culture is lived every day & we believe in our core values of integrity, compassion, quality, and diversity. If you join the team as our employee, what will you enjoy? Working with seniors & for an organization that is focused on enhancing the daily lives of seniors that call our community's home Making a positive impact on the daily lives of seniors & their family Working in an awesome culture and interacting with seniors each day Working with a team that not only is meeting the current needs of clients but exceeding them with passion, innovation, and results. What are we looking for in all our future employees? A Love for Working with Seniors! A flexible, fun, energetic people person who is capable of projecting calm, care, & professionalism in all work-related situations Position Summary: We are searching for a motivated Director of Sales and Marketing (DSM) who is looking to join this incredible community team. This person will be able to develop relationships with older adults and community members on a daily basis. The DSM is responsible for the overall growth of the community's census and occupancy. The DSM will work to generate leads, schedule and conduct community tours, and follow up with potential residents and/or their families. The DSM will track and maintain all leads in Yardi, our CRM database. In addition to internal sales, the DSM will be responsible for external business development, maintaining and growing relationships with referral sources, and planning and executing open house and community events. This position will also work closely with our creative consultant to develop ad campaigns and find ways to promote the community. This position will work closely with the community leadership team to close sales, create a positive experience for new residents and ensure successful move-ins . Work Experience Qualifications Must 18 years of age or older Strong communication skills and the ability to juggle multiple tasks is a must. Senior living (or related field) and sales background strongly preferred. Educational Qualifications A High school diploma or equivalent We offer a competitive compensation package including: Full Time Benefit Package 30+ hours per week includes: Medical, Vision and Dental insurance offered Life Insurance-Employer Paid PTO accrual Employee Assistance Program Employee Referral Program LTD and STD insurance-employer paid 401K Encore Senior Living communities are Drug-Free Work Environments. Encore Senior Living communities are Equal Opportunity Employers.
    $77k-127k yearly est. Auto-Apply 4d ago
  • Channel & Product Marketing Manager

    Didion Inc.

    Senior manager of marketing job in Cambria, WI

    Job Description Are you a strategic marketing leader with expertise in channel marketing, B2B marketing, and sales enablement? Join Didion as our Channel & Product Marketing Manager and take ownership of marketing initiatives that fuel revenue growth, customer acquisition, and brand awareness. What You'll Do Develop and execute channel marketing programs that support sales objectives and deliver measurable impact. Partner with Sales Account Managers and Business Development to drive the sales cycle, including joint calls, presentations, and negotiations. Design and implement co-marketing campaigns, promotions, trade show strategies, and lead generation programs. Provide sales enablement tools, training, and resources to enhance ingredient positioning. Establish KPIs, monitor performance, and leverage CRM data and market analytics to optimize programs. Represent Didion at industry events, trade shows, and customer meetings to promote products and gather insights. What Makes You a Great Fit Expertise in channel marketing, product marketing, and B2B marketing strategies. Strong sales acumen and ability to influence purchasing decisions. Skilled in relationship management, negotiation, and cross-functional collaboration. Data-driven mindset with experience in CRM systems and marketing analytics. Knowledge of food ingredients, formulation, and customer innovation cycles. Requirements Bachelor's degree in Marketing, Business, Food Science, or related field (MBA a plus). 5-8 years of experience in marketing, sales support, or account management within the food ingredient or food manufacturing industry. Proven track record of driving revenue growth through marketing programs. Excellent communication and relationship-building skills. Willingness to travel up to 30-40%. Didion Inc. is an Equal Opportunity/Affirmative Action employer. We urge all qualified applicants to apply for this position. Selection will be based on qualifications as they relate to position requirements without regard to race, color, national origin, religion sex, age, creed, sexual orientation, gender identity/expression, genetic information, disability, veteran status or any other legally protected class. Didion uses the eVerify system to confirm eligibility to work in the United States.
    $83k-115k yearly est. 2d ago
  • Senior Marketing Communications Manager

    Gilson Inc. 4.5company rating

    Senior manager of marketing job in Middleton, WI

    MISSION Gilson is seeking a strategic, creative, and analytically minded Senior Manager of Marketing Communications to lead and integrate key marketing functions across customer acquisition, content management, public relations, and brand strategy. This role is central to enhancing Gilson's ability to reach and recruit target customers and to elevate the brand's visibility and image within the scientific community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing-from brand management to analytics-and a proven ability to translate strategy into compelling content and measurable outcomes. ESSENTIAL DUTIES AND RESPONSIBILITIES Leadership & Strategy Collaborate directly with the CEO to execute brand strategy and develop guidelines and governance Drive the evolution of Gilson's brand identity to increase awareness and refresh its image in the scientific community Lead cross-functional marketing operations to support business growth and customer engagement Serve as the central point of coordination between marketing communications and other marketing structures (Customer Marketing, Category Marketing) Operational Oversight Oversee customer acquisition resources, ensuring strategic alignment and performance optimization Manage content creation and distribution teams, ensuring consistency, quality, and relevance across channels Own and execute public relations strategy, including media outreach, press releases, and reputation management Lead project management for large-scale marketing initiatives, ensuring timely delivery and cross-functional collaboration Cross Functional Collaboration Liaise with e-commerce technical teams to ensure marketing content and campaigns are optimized for digital platforms Partner with the leadership team to align marketing communications with company-wide priorities and initiatives Facilitate integration and communication between centralized marketing operations and decentralized marketing functions JOB REQUIREMENTS WORK EXPERIENCE 10+ years of experience in marketing communications, with at least 3 years in a leadership role Proven experience in brand strategy execution, PR, and project management Experience working in matrixed or multi-business environments is a plus SKILLS AND KNOWLEDGE Marketing Generalist: Deep understanding of brand management, campaign execution, digital marketing, and analytics Creative Thinker: Able to develop strategic approaches and translate them into engaging content and design Analytical Mindset: Skilled in using metrics and performance data to optimize marketing effectiveness and ROI Collaborative Leader: Comfortable working across teams and functions to drive alignment and results Dual Market Expertise: Capable of working on both B2C marketing concepts and highly technical B2B products Scientific Market Adaptability: Proven experience in scientific or technical environments, or a demonstrated ability to quickly adapt to complex, specialized markets OTHER Strong understanding of customer acquisition funnels, content operations, and digital marketing platforms Excellent communication, leadership, and stakeholder management skills
    $67k-82k yearly est. Auto-Apply 60d+ ago
  • Senior Manager, Global Product Quality - Biologics

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Senior manager of marketing job in Madison, WI

    The Senior Manager, Global Product Quality - Biologics is responsible for managing quality oversight of clinical and commercial products at CMOs under contract by Otsuka to ensure that they are manufactured, packed, labelled, stored, and transported in a controlled way that is in accordance with regulatory expectations and applicable GMP/GDP quality standards. This role will provide specialized Biologics Quality Assurance support, including oversight of upstream and downstream biologics manufacturing processes, ensuring compliance with biologics-specific GMP requirements. This role has global responsibility for managing clinical and commercial product quality to ensure global supply for Otsuka's patients. **** + Provides Biologics QA support for Drug Substance and Drug Product, including upstream and downstream biologics manufacturing processes, ensuring GMP compliance for cell culture, bioprocessing, purification, and formulation activities. + Responsible for the day-to-day quality oversight of assigned GMP contract manufacturers. + Responsible for the OPDC GPQ batch record review and release activities of assigned products (API, Drug Product and Final Packaged/Labeled Investigational Medicinal Product) for use in clinical studies and commercial products. + Works collaboratively with GMP Suppliers, OPDC Technical Operations, QC and Clinical Supplies Operations, and other Otsuka Companies, Affiliates and Subsidiaries as applicable in releasing R&D products for use in clinical studies and commercial supply. + Reviews/approves deviations, investigations, CAPA plans and change controls per Otsuka Policies and Procedures. Dispositions quality system records to ensure their timely initiation, execution, and closure. + Provides quality oversight for QC-related activities that support OPDC R&D products; including LIMS data, method development & validation, method transfers and testing (release, stability). + Maintains KPIs/quality metrics to monitor performance and help drive continuous improvement activities. + Negotiates quality agreements for assigned GMP Suppliers and ensures they are established per Otsuka Policies and Procedures. + Participates in audits of GMP Suppliers to ensure compliance with local and global requirements as well as applicable regulatory requirements. + Works collaboratively with local and global Otsuka departments and GMP Suppliers in support of regulatory submissions for OPDC R&D products. Performs quality reviews of CMC sections of regulatory submissions. + Authors and maintains Standard Operating Procedures, Working Practices and Job Aids. + Works collaboratively within the Global Quality and other functional areas across Otsuka Affiliates and Subsidiaries ensure Compliance with local and global requirements and regulatory requirements. + Interfaces with project teams supporting research and development projects to assure that the goals set by the team as they relate to potential suppliers are consistent with global and local quality objectives and relevant governmental requirements. **Qualifications** Required + Bachelor's degree in Chemistry, Biology, Engineering or related Science. + Four years of combined experience in pharmaceutical/medical device industry as a manager in Manufacturing, QA or QC role supporting GMP activities for Investigational Medicinal Products or Commercial Products. + Two to three years of quality experience in managing CMOs/CDMOs (or experience in internal/external auditing). + Proven experience with biologics GMP DS and DP manufacturing, including upstream (cell culture, bioreactors) and downstream (purification, filtration, formulation) processes.as well small molecule manufacturing. + Ability to handle interactions and resolve issues with internal customers and GMP suppliers in a tactful, professional, and effective manner. + Experience in using MS Office (Word, Excel, PowerPoint). + Experience in using TrackWise. + Excellent interpersonal and communication skills. + Technical Writing Experience: writing Investigations and performing root cause analysis. + Thorough understanding of GMP requirements and the Drug Development process. + Knowledge of FDA 21 CFR Parts 210 and 211. + Experience with Pre Approval Inspections for NDAs and BLAs. + Analytical problem solving and decision-making skills. + Ability to identify gaps/risks and propose corrective and preventative actions. + Position requires approximately 20% domestic travel; Occasional international travel may also be expected. Preferred + Experience with quality oversight of controlled substances. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $131,153.00 - Maximum $196,075.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $131.2k yearly 11d ago
  • Sales and Marketing Director

    Oakwood Village West 3.8company rating

    Senior manager of marketing job in Madison, WI

    MISSION STATEMENT We are Called to serve a thriving community of seniors that live with dignity, connection and purpose. CORE VALUES Fully embraces a culture of hospitality and teamwork by living the Oakwood Core Values: * Compassion: We care deeply about the people we serve and the people we work with on a daily basis. We work together to help one another. * Faith: We have a commitment to remain true to the vision and mission of Oakwood. * Inclusion: We include everyone. We welcome opinions and strive to consider different perspectives to create fair, welcoming, and accessible experiences for all. * Integrity: We work to be transparent and fair. We act with honor and respect for our residents, their families, and our co-workers. * Dedication: We care about the people we serve and work with on a daily basis. We are dedicated to providing superior service to one another and our community. ESSENTIAL RESPONSIBILITIES (including but not limited to) for the Sales and Marketing Director: Sales Leadership & Census Management * Drive occupancy and census growth across Independent Living, Assisted Living, and Memory care. * Oversee, coach, and support a five-person sales team responsible for managing the full sales pipeline-from inquiry to waitlist to closing. * Serve as a working manager, actively participating in sales efforts and providing backup coverage for counselors as needed. * Monitor and analyze sales metrics, forecasting, and conversion rates, adjusting strategies to ensure targets are met. * Oversee and participate in the management of the community waitlist, ensuring timely communication and accurate tracking. * Act as the first point of contact for contract-related questions from prospective residents, current residents, and staff members, ensuring clarity, consistency, and compliance with organizational standards. * Support major sales initiatives, including the lease-up of new builds. Marketing & Outreach * Oversee execution of social media, event promotion, and on-the-ground marketing activities. * Partner with the CMO on advertising, campaigns, content development, and reporting. * Gather sales team insights to inform messaging and marketing initiatives. * Represent the organization at community events, outreach activities, and networking opportunities. Collaboration & Leadership * Partner closely with the CMO and other campus leaders to align census strategies with organizational goals. * Ensure consistency in communication and brand standards across marketing channels. * Contribute to a culture of hospitality, teamwork, and mission-driven service. ESSENTIAL QUALIFICATIONS * Demonstrated ability to meet or exceed occupancy/census goals. * Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). * Proficiency with marketing tools such as CRM systems, Social media platforms and Analytics tools, * Working knowledge of Email marketing platforms, Basic design tools * Excellent communication, presentation, and relationship-building skills. * Strong organizational and analytical abilities. * Ability to balance strategic leadership with hands-on execution in a lean environment. EXPERIENCE, EDUCATION, AND/OR TRAINING for the Sales and Marketing Director * Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience). * 5+ years of experience in sales leadership, preferably in senior living, Real Estate, or other related service industry.
    $86k-135k yearly est. 38d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Madison, WI?

The average senior manager of marketing in Madison, WI earns between $88,000 and $145,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Madison, WI

$113,000

What are the biggest employers of Senior Managers Of Marketing in Madison, WI?

The biggest employers of Senior Managers Of Marketing in Madison, WI are:
  1. Cardinal Health
  2. Lumina Foundation
  3. Navient
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